Asset Advisors Investment Management, LLC

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 16, 2026), Asset Advisors Investment Management, LLC reported 105 stock positions worth $1.0 billion. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.4% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 6.6%) and Microsoft (MSFT, 5.8%). Compared with Q4 2025, it opened 3 new positions, sold out of 5, added to 32 and reduced 41. The biggest buy was iShares Ibonds Dec 2029 Term (IBTJ, shares +18%) and the biggest sale Intuit (INTU, shares −40%).

Most Recent 13F
Q3 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$1.0B (Q1 2026)
SEC Filing
0001756695-26-000002 ↗ filed Apr 16, 2026

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B $1.0B Q1 2026 Q2 2026: $1.1B Q2 2026 Q3 2026: $1.1B Q3 2026

Holdings 105 stocks · $1.0B
SCHD Schwab US DVD Equity ETF 7.37% 2,518,563 $77.3M Reduce -0.6%
SCHB Schwab US Broad Market ETF 6.61% 2,762,273 $69.3M Reduce -1.7%
MSFT Microsoft Corp. 5.82% 164,947 $61.1M Reduce -3.0%
COST Costco Wholesale Corp. 4.69% 49,340 $49.2M Reduce -1.2%
XLK SS Technology Select Sector 3.83% 301,834 $40.1M Add +2.9%
WMT Walmart Inc. 3.60% 303,571 $37.7M Reduce -0.8%
GOOGL Alphabet Inc. Class A 3.47% 126,339 $36.3M Reduce -0.6%
MAR Marriott International Class A 3.05% 97,857 $32.0M Reduce -0.2%
CTAS Cintas Corp. 2.63% 162,914 $27.6M Add +0.5%
XLC SS Comm Select Sector SPDR 2.61% 246,872 $27.4M Add +0.6%
IBTJ iShares Ibonds Dec 2029 Term 2.58% 1,238,117 $27.0M Add +18.5%
IBTI iShares Ibonds Dec 2028 Term 2.58% 1,213,245 $27.0M Add +5.3%
AMZN Amazon.com Inc. 2.31% 116,238 $24.2M Add +0.8%
GSIE Goldman Sachs Activebeta Int 2.11% 512,734 $22.1M Add +19.3%
XLF SS Financial Select Sector 2.06% 438,149 $21.6M Reduce -1.1%
ABBV Abbvie Inc. 1.99% 95,825 $20.8M Reduce -0.3%
CB Chubb Ltd. 1.98% 63,698 $20.8M Add +1.2%
DOV Dover Corp. 1.94% 97,539 $20.3M Add +0.5%
KO The Coca-Cola Co. 1.74% 239,438 $18.2M Reduce -0.2%
IBTH iShares Ibonds Dec 2027 Term 1.60% 745,721 $16.7M Add +5.0%
SCHW Schwab (charles) Corp. 1.58% 176,394 $16.6M Add +1.9%
USMV iShares MSCI USA Min Vol Fac 1.54% 174,387 $16.2M Add +1.4%
INTU Intuit Inc. 1.52% 36,936 $16.0M Reduce -39.6%
XLV SS Health Care Select Sector 1.46% 104,542 $15.3M Add +5.9%
JNJ Johnson & Johnson 1.42% 60,812 $14.9M No change
AMGN Amgen Inc. 1.23% 36,668 $12.9M Add +3.3%
AWK American Water Works Co. Inc. 1.18% 90,666 $12.3M Reduce -2.0%
CHD Church & Dwight Co. Inc. 1.13% 127,241 $11.9M Reduce -0.9%
BRK.B Berkshire Hathaway Inc. Class B 1.09% 23,926 $11.5M Reduce -5.7%
DABS Doubleline Asset-Backed ETF 1.08% 222,773 $11.3M Add +45.3%
ABT Abbott Laboratories 1.08% 110,052 $11.3M Reduce -2.6%
IBTG iShares Ibonds Dec 2026 Term 1.06% 484,205 $11.1M Add +2.1%
QUAL iShares MSCI USA Quality Fac 1.03% 56,302 $10.8M Add +2.3%
AZO AutoZone Inc. 0.97% 3,023 $10.2M Add +12.0%
DVY iShares Select Dividend ETF 0.89% 61,797 $9.4M Reduce -1.7%
NVDA Nvidia Corp. 0.83% 50,190 $8.8M Reduce -0.3%
AMP Ameriprise Financial Inc. 0.82% 19,421 $8.6M Reduce -7.1%
SHW The Sherwin-Williams Co. 0.81% 26,583 $8.5M Reduce -1.7%
PAYX Paychex Inc. 0.76% 86,895 $8.0M Reduce -7.8%
XLY SS Consumer Disc Select Sect 0.76% 72,852 $7.9M Add +5.4%
ACN Accenture PLC Class A 0.75% 39,623 $7.9M Reduce -24.5%
WM Waste Management Inc. 0.75% 34,120 $7.8M Add +6.8%
AAPL Apple Inc. 0.61% 25,358 $6.4M Reduce -26.6%
NEE Nextera Energy Inc. 0.58% 65,038 $6.0M Add +18.9%
KMI Kinder Morgan Inc. 0.56% 174,336 $5.8M Add +82.5%
PG The Procter & Gamble Co. 0.56% 40,418 $5.8M Reduce -2.1%
DE Deere & Co. 0.55% 10,258 $5.8M No change
HD Home Depot Inc. 0.53% 16,959 $5.6M Reduce -0.8%
ATO Atmos Energy Corp. 0.48% 27,273 $5.0M Add +10.1%
NFLX Netflix Inc. 0.47% 51,037 $4.9M Add +7.5%
BLK BlackRock Inc. 0.46% 5,024 $4.8M Reduce -1.0%
MRK Merck & Co. Inc. 0.46% 40,154 $4.8M Reduce -0.7%
FERG Ferguson Enterprises Inc. 0.44% 19,778 $4.6M Add +23.8%
ROL Rollins Inc. 0.37% 71,961 $3.8M Add +15.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.36% 23,630 $3.8M No change
IYY iShares Dow Jones U.S. ETF 0.33% 22,049 $3.5M Reduce -1.4%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.33% 37,995 $3.4M Reduce -0.5%
SPGI S&P Global Inc. 0.28% 7,005 $3.0M Add +12.8%
TSM Taiwan Semiconductor-SP ADR 0.27% 8,244 $2.8M New
XLU St Sr Utl SL SE SPDR ETF-Usd 0.24% 53,840 $2.5M Add +7.2%
XLP SS Consumer Staples Sel Sect 0.22% 27,708 $2.3M Reduce -7.8%
SCHM Schwab US Mid Cap ETF 0.20% 69,080 $2.1M Reduce -1.7%
VOO Vanguard S&P 500 ETF 0.18% 3,185 $1.9M Reduce -0.3%
MCD McDonald's Corp. 0.18% 6,109 $1.9M Reduce -7.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.16% 2,515 $1.6M Reduce -2.3%
IVV iShares Core S&P 500 ETF 0.15% 2,476 $1.6M No change
VZ Verizon Communications Inc. 0.15% 31,199 $1.6M Add +1.6%
MAA Mid-America Apartment Comm 0.15% 12,572 $1.5M Reduce -5.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.14% 15,590 $1.5M Reduce -2.2%
HSY The Hershey Co. 0.13% 6,800 $1.4M No change
JPM JPMorgan Chase & Co. 0.13% 4,569 $1.3M Reduce -40.5%
SO The Southern Co. 0.12% 13,263 $1.3M Reduce -15.9%
GOOG Alphabet Inc. Class C 0.12% 4,243 $1.2M No change
EMR Emerson Electric Co. 0.11% 9,000 $1.2M No change
FCCO First Community Corp. 0.11% 39,530 $1.2M No change
VTI VG Morningstar TS MKT ETF-US 0.10% 3,183 $1.0M Reduce -3.1%
PEP Pepsico Inc. 0.10% 6,563 $1.0M Reduce -5.5%
ADP Automatic Data Processing 0.10% 4,921 $1000K Reduce -4.8%
FDX FedEx Corp. 0.08% 2,460 $876K No change
CPRT Copart Inc. 0.08% 25,315 $840K New
KMB Kimberly-Clark Corp. 0.08% 8,500 $820K Reduce -10.1%
TMO Thermo Fisher Scientific Inc. 0.07% 1,500 $737K No change
ISRG Intuitive Surgical Inc. 0.07% 1,500 $691K Add +102.2%
VIS Vanguard Industrials ETF 0.06% 2,135 $667K No change
RGLD Royal Gold Inc. 0.06% 2,500 $636K No change
XOM Exxon Mobil Corp. 0.06% 3,700 $628K No change
SGOL Abrdn Physical Gold Shares 0.06% 13,800 $616K No change
DUK Duke Energy Corp. 0.06% 4,673 $612K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 2,483 $602K No change
SHEL Shell PLC-ADR 0.05% 6,000 $558K No change
CVX Chevron Corp. 0.05% 2,692 $557K No change
MMM 3M Co. 0.05% 3,400 $494K No change
GLD SPDR Gold Shares 0.05% 1,105 $475K No change
AXP American Express Co. 0.04% 1,500 $454K No change
HON Honeywell International Inc. 0.04% 1,745 $394K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.04% 7,990 $390K Add +24.3%
GPC Genuine Parts Co. 0.03% 3,000 $317K No change
PSX Phillips 66 0.03% 1,673 $305K No change
PHYS Sprott Physical Gold Trust 0.03% 8,600 $305K No change
ADBE Adobe Inc. 0.03% 1,170 $284K Add +14.2%
MTUM iShares MSCI USA Momentum Fa 0.03% 1,120 $269K New
TXN Texas Instruments Inc. 0.02% 1,333 $259K No change
V Visa Inc. Class A 0.02% 727 $220K No change
LOW Lowe's Cos Inc. 0.02% 850 $201K No change
TRX TRX Gold Corp. 0.00% 30,000 $45K No change
Other holdings (1): bonds, preferreds, convertibles and warrants · $448K (not counted above)
SecurityClassShares / PrincipalValueChange
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 6,900$448KNo change

Total filed on the 13F, all lines: $1.0B.

Portfolio Sells Q4 2025 → Q1 2026
INTU Intuit Inc. Reduce -39.6% 1.52% −2.21
MSFT Microsoft Corp. Reduce -3.0% 5.82% −1.77
ACN Accenture PLC Class A Reduce -24.5% 0.75% −0.55
AAPL Apple Inc. Reduce -26.6% 0.61% −0.25
ABT Abbott Laboratories Reduce -2.6% 1.08% −0.23
PAYX Paychex Inc. Reduce -7.8% 0.76% −0.21
GOOGL Alphabet Inc. Class A Reduce -0.6% 3.47% −0.21
SCHB Schwab US Broad Market ETF Reduce -1.7% 6.61% −0.19
XLF SS Financial Select Sector Reduce -1.1% 2.06% −0.18
PM Philip Morris International Sold out 0.00% −0.12
AMP Ameriprise Financial Inc. Reduce -7.1% 0.82% −0.12
JPM JPMorgan Chase & Co. Reduce -40.5% 0.13% −0.10
BRK.B Berkshire Hathaway Inc. Class B Reduce -5.7% 1.09% −0.08
BLK BlackRock Inc. Reduce -1.0% 0.46% −0.04
ABBV Abbvie Inc. Reduce -0.3% 1.99% −0.04
QQQ Invesco QQQ Trust Series 1 Sold out 0.00% −0.04
NOW ServiceNow Inc. Sold out 0.00% −0.03
TROW T Rowe Price Group Inc. Reduce -0.5% 0.33% −0.03
NVDA Nvidia Corp. Reduce -0.3% 0.83% −0.03
ADP Automatic Data Processing Reduce -4.8% 0.10% −0.03
DIS The Walt Disney Co. Reduce -2.2% 0.14% −0.02
MAA Mid-America Apartment Comm Reduce -5.3% 0.15% −0.02
BX Blackstone Inc. Sold out 0.00% −0.02
MDLZ Mondelez International Inc. Class A Sold out 0.00% −0.02
HD Home Depot Inc. Reduce -0.8% 0.53% −0.01
KMB Kimberly-Clark Corp. Reduce -10.1% 0.08% −0.01
IYY iShares Dow Jones U.S. ETF Reduce -1.4% 0.33% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.3% 0.16% −0.01
MCD McDonald's Corp. Reduce -7.8% 0.18% −0.01
SO The Southern Co. Reduce -15.9% 0.12% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -3.1% 0.10% −0.00
VOO Vanguard S&P 500 ETF Reduce -0.3% 0.18% −0.00
XLP SS Consumer Staples Sel Sect Reduce -7.8% 0.22% +0.00
SHW The Sherwin-Williams Co. Reduce -1.7% 0.81% +0.00
PEP Pepsico Inc. Reduce -5.5% 0.10% +0.01
SCHM Schwab US Mid Cap ETF Reduce -1.7% 0.20% +0.01
PG The Procter & Gamble Co. Reduce -2.1% 0.56% +0.01
AWK American Water Works Co. Inc. Reduce -2.0% 1.18% +0.06
MRK Merck & Co. Inc. Reduce -0.7% 0.46% +0.07
DVY iShares Select Dividend ETF Reduce -1.7% 0.89% +0.07
CHD Church & Dwight Co. Inc. Reduce -0.9% 1.13% +0.14
KO The Coca-Cola Co. Reduce -0.2% 1.74% +0.19
MAR Marriott International Class A Reduce -0.2% 3.05% +0.24
WMT Walmart Inc. Reduce -0.8% 3.60% +0.45
COST Costco Wholesale Corp. Reduce -1.2% 4.69% +0.71
SCHD Schwab US DVD Equity ETF Reduce -0.6% 7.37% +0.95

Portfolio Buys Q4 2025 → Q1 2026
IBTJ iShares Ibonds Dec 2029 Term Add +18.5% 2.58% +0.46
GSIE Goldman Sachs Activebeta Int Add +19.3% 2.11% +0.41
DABS Doubleline Asset-Backed ETF Add +45.3% 1.08% +0.36
KMI Kinder Morgan Inc. Add +82.5% 0.56% +0.32
TSM Taiwan Semiconductor-SP ADR New 0.27% +0.27
IBTI iShares Ibonds Dec 2028 Term Add +5.3% 2.58% +0.20
DOV Dover Corp. Add +0.5% 1.94% +0.19
NEE Nextera Energy Inc. Add +18.9% 0.58% +0.17
CB Chubb Ltd. Add +1.2% 1.98% +0.17
AMGN Amgen Inc. Add +3.3% 1.23% +0.16
AZO AutoZone Inc. Add +12.0% 0.97% +0.13
IBTH iShares Ibonds Dec 2027 Term Add +5.0% 1.60% +0.12
FERG Ferguson Enterprises Inc. Add +23.8% 0.44% +0.11
WM Waste Management Inc. Add +6.8% 0.75% +0.10
ATO Atmos Energy Corp. Add +10.1% 0.48% +0.10
CPRT Copart Inc. New 0.08% +0.08
IBTG iShares Ibonds Dec 2026 Term Add +2.1% 1.06% +0.06
NFLX Netflix Inc. Add +7.5% 0.47% +0.06
XLV SS Health Care Select Sector Add +5.9% 1.46% +0.05
USMV iShares MSCI USA Min Vol Fac Add +1.4% 1.54% +0.05
XLU St Sr Utl SL SE SPDR ETF-Usd Add +7.2% 0.24% +0.04
VZ Verizon Communications Inc. Add +1.6% 0.15% +0.03
ISRG Intuitive Surgical Inc. Add +102.2% 0.07% +0.03
MTUM iShares MSCI USA Momentum Fa New 0.03% +0.03
ROL Rollins Inc. Add +15.4% 0.37% +0.02
QUAL iShares MSCI USA Quality Fac Add +2.3% 1.03% +0.02
BAC Bank of America Corp. Add +24.3% 0.04% +0.00
XLY SS Consumer Disc Select Sect Add +5.4% 0.76% −0.00
ADBE Adobe Inc. Add +14.2% 0.03% −0.01
SPGI S&P Global Inc. Add +12.8% 0.28% −0.02
SCHW Schwab (charles) Corp. Add +1.9% 1.58% −0.02
XLC SS Comm Select Sector SPDR Add +0.6% 2.61% −0.06
XLK SS Technology Select Sector Add +2.9% 3.83% −0.07
AMZN Amazon.com Inc. Add +0.8% 2.31% −0.15
CTAS Cintas Corp. Add +0.5% 2.63% −0.19

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2026 107$1.1BMSFT, SCHB, XLK, SCHD, GOOGL
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST