Asset Advisors Investment Management, LLC

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 22, 2026), Asset Advisors Investment Management, LLC reported 101 stock positions worth $1.1 billion. Its top holding was Schwab US Broad Market ETF (SCHB) at 7.3% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 6.8%) and SS Technology Select Sector (XLK, 6.1%). Compared with Q1 2026, it opened 2 new positions, sold out of 6, added to 18 and reduced 53. The biggest buy was SS Technology Select Sector (XLK, shares +16%) and the biggest sale Intuit (INTU, shares −32%).

Most Recent 13F
Q2 2026
Location
AUGUSTA, GA
CIK
0001756695
Portfolio Value
$1.1B (Q2 2026)
SEC Filing
0001756695-26-000003 ↗ filed Jul 22, 2026

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $892.0M Q1 2024 Q2 2024: $918.5M Q2 2024 Q3 2024: $961.4M Q3 2024 Q4 2024: $956.0M Q4 2024 Q1 2025: $951.6M Q1 2025 Q2 2025: $1.0B Q2 2025 Q3 2025: $1.1B Q3 2025 Q4 2025: $1.1B Q4 2025 Q1 2026: $1.0B Q1 2026 Q2 2026: $1.1B $1.1B Q2 2026

Holdings 101 stocks · $1.1B
SCHB Schwab US Broad Market ETF 7.28% 2,739,361 $79.3M Reduce -0.8%
SCHD Schwab US DVD Equity ETF 6.77% 2,326,736 $73.8M Reduce -7.6%
XLK SS Technology Select Sector 6.13% 350,776 $66.8M Add +16.2%
MSFT Microsoft Corp. 5.51% 160,948 $60.0M Reduce -2.4%
GOOGL Alphabet Inc. Class A 4.18% 127,379 $45.5M Add +0.8%
COST Costco Wholesale Corp. 4.17% 48,587 $45.5M Reduce -1.5%
MAR Marriott International Class A 3.31% 97,305 $36.1M Reduce -0.6%
WMT Walmart Inc. 3.12% 300,439 $34.0M Reduce -1.0%
IBTJ iShares Ibonds Dec 2029 Term 2.66% 1,340,715 $29.0M Add +8.3%
AMZN Amazon.com Inc. 2.61% 119,413 $28.5M Add +2.7%
CTAS Cintas Corp. 2.47% 158,245 $26.9M Reduce -2.9%
IBTI iShares Ibonds Dec 2028 Term 2.47% 1,215,509 $26.9M Add +0.2%
XLC SS Comm Select Sector SPDR 2.39% 242,648 $26.0M Reduce -1.7%
ABBV Abbvie Inc. 2.18% 94,611 $23.8M Reduce -1.3%
XLF SS Financial Select Sector 2.12% 431,780 $23.1M Reduce -1.4%
GSIE Goldman Sachs Activebeta Int 2.12% 505,390 $23.1M Reduce -1.4%
DOV Dover Corp. 2.02% 98,123 $22.0M Add +0.6%
CB Chubb Ltd. 1.96% 62,674 $21.4M Reduce -1.6%
KO The Coca-Cola Co. 1.76% 236,458 $19.2M Reduce -1.2%
IBTH iShares Ibonds Dec 2027 Term 1.54% 749,601 $16.8M Add +0.5%
USMV iShares MSCI USA Min Vol Fac 1.52% 171,637 $16.6M Reduce -1.6%
SCHW Schwab (charles) Corp. 1.49% 175,731 $16.2M Reduce -0.4%
JNJ Johnson & Johnson 1.42% 60,812 $15.4M No change
XLV SS Health Care Select Sector 1.26% 86,271 $13.7M Reduce -17.5%
AMGN Amgen Inc. 1.21% 36,467 $13.2M Reduce -0.6%
QUAL iShares MSCI USA Quality Fac 1.14% 56,836 $12.5M Add +0.9%
CHD Church & Dwight Co. Inc. 1.11% 124,609 $12.1M Reduce -2.1%
DABS Doubleline Asset-Backed ETF 1.09% 234,837 $11.9M Add +5.4%
BRK.B Berkshire Hathaway Inc. Class B 1.06% 23,069 $11.5M Reduce -3.6%
IBTG iShares Ibonds Dec 2026 Term 1.01% 480,912 $11.0M Reduce -0.7%
AWK American Water Works Co. Inc. 0.99% 82,371 $10.8M Reduce -9.2%
NVDA Nvidia Corp. 0.92% 50,236 $10.1M Add +0.1%
DVY iShares Select Dividend ETF 0.88% 61,066 $9.5M Reduce -1.2%
AZO AutoZone Inc. 0.84% 2,877 $9.2M Reduce -4.8%
TSM Taiwan Semiconductor-SP ADR 0.83% 18,971 $9.1M Add +130.1%
SHW The Sherwin-Williams Co. 0.80% 25,428 $8.8M Reduce -4.3%
MTUM iShares MSCI USA Momentum Fa 0.80% 25,335 $8.7M Add +2162.1%
XLY SS Consumer Disc Select Sect 0.78% 72,265 $8.5M Reduce -0.8%
WM Waste Management Inc. 0.69% 33,736 $7.5M Reduce -1.1%
PAYX Paychex Inc. 0.67% 74,224 $7.3M Reduce -14.6%
AAPL Apple Inc. 0.61% 22,899 $6.6M Reduce -9.7%
INTU Intuit Inc. 0.60% 25,109 $6.6M Reduce -32.0%
DE Deere & Co. 0.60% 10,258 $6.5M No change
NEE Nextera Energy Inc. 0.58% 72,157 $6.3M Add +10.9%
KMI Kinder Morgan Inc. 0.57% 192,856 $6.2M Add +10.6%
HD Home Depot Inc. 0.53% 16,454 $5.8M Reduce -3.0%
PG The Procter & Gamble Co. 0.51% 37,830 $5.5M Reduce -6.4%
FERG Ferguson Enterprises Inc. 0.48% 21,985 $5.2M Add +11.2%
MRK Merck & Co. Inc. 0.47% 39,874 $5.1M Reduce -0.7%
ATO Atmos Energy Corp. 0.45% 28,181 $4.9M Add +3.3%
BLK BlackRock Inc. 0.44% 4,954 $4.8M Reduce -1.4%
ABT Abbott Laboratories 0.40% 48,495 $4.4M Reduce -55.9%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.39% 37,395 $4.3M Reduce -1.6%
GEM Goldman Sachs Activebeta Em 0.37% 77,829 $4.0M New
IYY iShares Dow Jones U.S. ETF 0.36% 21,249 $3.9M Reduce -3.6%
AMP Ameriprise Financial Inc. 0.34% 8,127 $3.7M Reduce -58.1%
NFLX Netflix Inc. 0.34% 51,554 $3.7M Add +1.0%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.33% 23,630 $3.6M No change
AXP American Express Co. 0.31% 10,040 $3.4M Add +569.3%
ROL Rollins Inc. 0.26% 68,223 $2.8M Reduce -5.2%
ACN Accenture PLC Class A 0.26% 22,482 $2.8M Reduce -43.3%
SCHM Schwab US Mid Cap ETF 0.23% 68,902 $2.5M Reduce -0.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.22% 53,772 $2.4M Reduce -0.1%
VOO Vanguard S&P 500 ETF 0.20% 3,129 $2.1M Reduce -1.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.17% 2,515 $1.9M No change
IVV iShares Core S&P 500 ETF 0.17% 2,476 $1.9M No change
MAA Mid-America Apartment Comm 0.16% 12,572 $1.7M No change
MCD McDonald's Corp. 0.15% 6,009 $1.6M Reduce -1.6%
GOOG Alphabet Inc. Class C 0.14% 4,243 $1.5M No change
JPM JPMorgan Chase & Co. 0.13% 4,369 $1.4M Reduce -4.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.13% 14,845 $1.4M Reduce -4.8%
VZ Verizon Communications Inc. 0.12% 30,947 $1.3M Reduce -0.8%
FCCO First Community Corp. 0.12% 39,530 $1.3M No change
EMR Emerson Electric Co. 0.12% 9,000 $1.3M No change
SO The Southern Co. 0.12% 13,263 $1.3M No change
HSY The Hershey Co. 0.11% 6,800 $1.2M No change
VTI VG Morningstar TS MKT ETF-US 0.11% 3,183 $1.2M No change
ADP Automatic Data Processing 0.10% 4,896 $1.1M Reduce -0.5%
KMB Kimberly-Clark Corp. 0.09% 8,500 $933K No change
PEP Pepsico Inc. 0.08% 6,411 $868K Reduce -2.3%
FDX FedEx Corp. 0.07% 2,460 $770K No change
TMO Thermo Fisher Scientific Inc. 0.07% 1,500 $752K No change
VIS Vanguard Industrials ETF 0.06% 1,935 $697K Reduce -9.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 2,179 $613K Reduce -12.2%
MMM 3M Co. 0.05% 3,400 $550K No change
DUK Duke Energy Corp. 0.05% 4,327 $548K Reduce -7.4%
XOM Exxon Mobil Corp. 0.05% 3,700 $506K No change
RGLD Royal Gold Inc. 0.05% 2,500 $499K No change
SHEL Shell PLC-ADR 0.04% 6,000 $465K No change
BAC Bank of America Corp. 0.04% 7,990 $455K No change
CVX Chevron Corp. 0.04% 2,692 $446K No change
XLP SS Consumer Staples Sel Sect 0.04% 5,149 $428K Reduce -81.4%
SGOL Abrdn Physical Gold Shares 0.04% 10,800 $413K Reduce -21.7%
GLD SPDR Gold Shares 0.04% 1,105 $407K No change
TXN Texas Instruments Inc. 0.04% 1,333 $397K No change
GPC Genuine Parts Co. 0.03% 3,000 $354K No change
SPYM Ste STR SPDR PT S&P 500 ETF 0.03% 3,549 $312K New
PSX Phillips 66 0.03% 1,673 $283K No change
PHYS Sprott Physical Gold Trust 0.02% 8,600 $259K No change
V Visa Inc. Class A 0.02% 727 $249K No change
TRX TRX Gold Corp. 0.00% 30,000 $25K No change
Other holdings (1): bonds, preferreds, convertibles and warrants · $464K (not counted above)
SecurityClassShares / PrincipalValueChange
BOEING CO/THE (BA 6 10/15/27) DEP CONV PFD A 6,900$464KNo change

Total filed on the 13F, all lines: $1.1B.

Portfolio Sells Q1 2026 → Q2 2026
INTU Intuit Inc. Reduce -32.0% 0.60% −0.92
ABT Abbott Laboratories Reduce -55.9% 0.40% −0.67
SCHD Schwab US DVD Equity ETF Reduce -7.6% 6.77% −0.60
COST Costco Wholesale Corp. Reduce -1.5% 4.17% −0.52
ACN Accenture PLC Class A Reduce -43.3% 0.26% −0.49
AMP Ameriprise Financial Inc. Reduce -58.1% 0.34% −0.48
WMT Walmart Inc. Reduce -1.0% 3.12% −0.48
MSFT Microsoft Corp. Reduce -2.4% 5.51% −0.32
SPGI S&P Global Inc. Sold out 0.00% −0.28
XLC SS Comm Select Sector SPDR Reduce -1.7% 2.39% −0.23
XLV SS Health Care Select Sector Reduce -17.5% 1.26% −0.21
AWK American Water Works Co. Inc. Reduce -9.2% 0.99% −0.18
XLP SS Consumer Staples Sel Sect Reduce -81.4% 0.04% −0.18
CTAS Cintas Corp. Reduce -2.9% 2.47% −0.16
AZO AutoZone Inc. Reduce -4.8% 0.84% −0.13
ROL Rollins Inc. Reduce -5.2% 0.26% −0.11
PAYX Paychex Inc. Reduce -14.6% 0.67% −0.09
SCHW Schwab (charles) Corp. Reduce -0.4% 1.49% −0.09
CPRT Copart Inc. Sold out 0.00% −0.08
ISRG Intuitive Surgical Inc. Sold out 0.00% −0.07
WM Waste Management Inc. Reduce -1.1% 0.69% −0.06
IBTG iShares Ibonds Dec 2026 Term Reduce -0.7% 1.01% −0.05
PG The Procter & Gamble Co. Reduce -6.4% 0.51% −0.05
HON Honeywell International Inc. Sold out 0.00% −0.04
BRK.B Berkshire Hathaway Inc. Class B Reduce -3.6% 1.06% −0.03
MCD McDonald's Corp. Reduce -1.6% 0.15% −0.03
VZ Verizon Communications Inc. Reduce -0.8% 0.12% −0.03
ADBE Adobe Inc. Sold out 0.00% −0.03
CHD Church & Dwight Co. Inc. Reduce -2.1% 1.11% −0.02
BLK BlackRock Inc. Reduce -1.4% 0.44% −0.02
USMV iShares MSCI USA Min Vol Fac Reduce -1.6% 1.52% −0.02
SGOL Abrdn Physical Gold Shares Reduce -21.7% 0.04% −0.02
CB Chubb Ltd. Reduce -1.6% 1.96% −0.02
LOW Lowe's Cos Inc. Sold out 0.00% −0.02
AMGN Amgen Inc. Reduce -0.6% 1.21% −0.02
PEP Pepsico Inc. Reduce -2.3% 0.08% −0.02
DVY iShares Select Dividend ETF Reduce -1.2% 0.88% −0.02
DIS The Walt Disney Co. Reduce -4.8% 0.13% −0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Reduce -0.1% 0.22% −0.01
SHW The Sherwin-Williams Co. Reduce -4.3% 0.80% −0.01
DUK Duke Energy Corp. Reduce -7.4% 0.05% −0.01
AAPL Apple Inc. Reduce -9.7% 0.61% −0.01
IBM Intl Business Machines Corp. Reduce -12.2% 0.06% −0.00
VIS Vanguard Industrials ETF Reduce -9.4% 0.06% +0.00
HD Home Depot Inc. Reduce -3.0% 0.53% +0.00
JPM JPMorgan Chase & Co. Reduce -4.4% 0.13% +0.00
ADP Automatic Data Processing Reduce -0.5% 0.10% +0.01
MRK Merck & Co. Inc. Reduce -0.7% 0.47% +0.01
GSIE Goldman Sachs Activebeta Int Reduce -1.4% 2.12% +0.01
VOO Vanguard S&P 500 ETF Reduce -1.8% 0.20% +0.02

Portfolio Buys Q1 2026 → Q2 2026
XLK SS Technology Select Sector Add +16.2% 6.13% +2.31
MTUM iShares MSCI USA Momentum Fa Add +2162.1% 0.80% +0.77
GOOGL Alphabet Inc. Class A Add +0.8% 4.18% +0.71
TSM Taiwan Semiconductor-SP ADR Add +130.1% 0.83% +0.57
GEM Goldman Sachs Activebeta Em New 0.37% +0.37
AMZN Amazon.com Inc. Add +2.7% 2.61% +0.30
AXP American Express Co. Add +569.3% 0.31% +0.27
QUAL iShares MSCI USA Quality Fac Add +0.9% 1.14% +0.11
NVDA Nvidia Corp. Add +0.1% 0.92% +0.09
IBTJ iShares Ibonds Dec 2029 Term Add +8.3% 2.66% +0.08
DOV Dover Corp. Add +0.6% 2.02% +0.08
FERG Ferguson Enterprises Inc. Add +11.2% 0.48% +0.04
SPYM Ste STR SPDR PT S&P 500 ETF New 0.03% +0.03
DABS Doubleline Asset-Backed ETF Add +5.4% 1.09% +0.01
KMI Kinder Morgan Inc. Add +10.6% 0.57% +0.01
NEE Nextera Energy Inc. Add +10.9% 0.58% +0.00
ATO Atmos Energy Corp. Add +3.3% 0.45% −0.04
IBTH iShares Ibonds Dec 2027 Term Add +0.5% 1.54% −0.06
IBTI iShares Ibonds Dec 2028 Term Add +0.2% 2.47% −0.11
NFLX Netflix Inc. Add +1.0% 0.34% −0.13

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 101$1.1BSCHB, SCHD, XLK, MSFT, GOOGL
Q1 2026 105$1.0BSCHD, SCHB, MSFT, COST, XLK
Q4 2025 107$1.1BMSFT, SCHB, SCHD, COST, XLK
Q3 2025 109$1.1BMSFT, SCHB, SCHD, COST, INTU
Q2 2025 110$1.0BMSFT, SCHD, SCHB, COST, INTU
Q1 2025 112$951.6MSCHD, MSFT, SCHB, COST, INTU
Q4 2024 107$956.0MSCHD, MSFT, SCHB, COST, INTU
Q3 2024 106$961.4MSCHD, MSFT, SCHB, COST, INTU
Q2 2024 104$918.5MMSFT, SCHD, SCHB, COST, INTU
Q1 2024 91$892.0MSCHD, MSFT, SCHB, INTU, COST