Beacon Investment Advisory Services, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Beacon Investment Advisory Services, Inc. reported 249 stock positions worth $2.3 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 5.7% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 4.0%) and Apple (AAPL, 3.5%). Compared with Q3 2024, it opened 8 new positions, sold out of 13, added to 68 and reduced 117. The biggest buy was PayPal (PYPL, shares +4429%) and the biggest sale an exit from Ulta Beauty (ULTA).
- Most Recent 13F
- Q2 2026
- Location
- MORRISTOWN, NJ
- CIK
- 0001654599
- Portfolio Value
- $2.3B (Q4 2024)
- SEC Filing
- 0001172661-25-000266 ↗ filed Jan 17, 2025
Holdings Value
Holdings 249 stocks · $2.3B
| VTI VG Morningstar TS MKT ETF-US | 5.69% | 453,086 | $131.3M | Reduce -6.0% |
| IJR iShares Core S&P Small-Cap E | 4.00% | 801,214 | $92.3M | Reduce -5.3% |
| AAPL Apple Inc. | 3.50% | 322,192 | $80.7M | Add +0.5% |
| MA Mastercard Inc. Class A | 3.27% | 143,058 | $75.3M | Reduce -1.9% |
| MSFT Microsoft Corp. | 3.21% | 175,591 | $74.0M | Add +5.9% |
| JPM JPMorgan Chase & Co. | 2.78% | 267,825 | $64.2M | Reduce -0.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.39% | 706,560 | $55.1M | Reduce -7.5% |
| SHY iShares 1-3 Year Treasury Bo | 2.32% | 651,761 | $53.4M | Reduce -7.4% |
| DXCM Dexcom Inc. | 2.13% | 632,728 | $49.2M | Reduce -8.2% |
| NVDA Nvidia Corp. | 2.03% | 347,838 | $46.7M | Reduce -1.2% |
| IAU iShares Gold Trust | 2.01% | 936,197 | $46.4M | Reduce -9.4% |
| GOOGL Alphabet Inc. Class A | 1.91% | 232,184 | $44.0M | Add +0.3% |
| ADI Analog Devices Inc. | 1.74% | 188,748 | $40.1M | Reduce -3.8% |
| PODD Insulet Corp. | 1.71% | 150,780 | $39.4M | Reduce -7.3% |
| BKNG Booking Holdings Inc. | 1.68% | 7,789 | $38.7M | Reduce -22.5% |
| ISRG Intuitive Surgical Inc. | 1.58% | 69,953 | $36.5M | Reduce -1.8% |
| DHR Danaher Corp. | 1.48% | 148,907 | $34.2M | Reduce -5.1% |
| ITW Illinois Tool Works | 1.45% | 131,434 | $33.3M | Reduce -0.8% |
| IDXX Idexx Laboratories Inc. | 1.43% | 79,604 | $32.9M | Reduce -8.2% |
| VEA Vanguard Ftse Developed ETF | 1.43% | 687,880 | $32.9M | Add +7.7% |
| VRTX Vertex Pharmaceuticals Inc. | 1.38% | 78,824 | $31.7M | Reduce -0.4% |
| ROST Ross Stores Inc. | 1.35% | 205,852 | $31.1M | Reduce -0.1% |
| HD Home Depot Inc. | 1.34% | 79,556 | $30.9M | Add +1.4% |
| MTD Mettler-Toledo International | 1.31% | 24,756 | $30.3M | Reduce -9.3% |
| MS Morgan Stanley | 1.30% | 238,938 | $30.0M | Add +2.3% |
| IVV iShares Core S&P 500 ETF | 1.25% | 48,767 | $28.7M | Reduce -16.5% |
| AMD Advanced Micro Devices | 1.22% | 233,523 | $28.2M | Reduce -4.0% |
| INTU Intuit Inc. | 1.18% | 43,313 | $27.2M | Add +3.8% |
| ZTS Zoetis Inc. | 1.17% | 165,694 | $27.0M | Add +15.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.14% | 218,366 | $26.4M | Add +0.6% |
| NVO Novo-Nordisk A/S-Spons ADR | 1.13% | 302,233 | $26.0M | Add +0.2% |
| SYK Stryker Corp. | 1.09% | 69,807 | $25.1M | Add +1.8% |
| AVGO Broadcom Inc. | 1.08% | 107,502 | $24.9M | Add +0.9% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 1.07% | 209,755 | $24.7M | Add +2.7% |
| FTNT Fortinet Inc. | 1.07% | 260,882 | $24.6M | Add +57.7% |
| JPST JPMorgan Ultra-Short Income | 1.06% | 487,019 | $24.5M | Reduce -1.4% |
| SHW The Sherwin-Williams Co. | 1.05% | 71,461 | $24.3M | Add +0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.01% | 39,828 | $23.3M | Add +35.9% |
| AGG iShares Core U.S. Aggregate | 0.94% | 224,377 | $21.7M | Add +4.1% |
| LLY Eli Lilly & Co. | 0.94% | 28,122 | $21.7M | Add +41.0% |
| HON Honeywell International Inc. | 0.85% | 86,746 | $19.6M | Reduce -7.2% |
| ADBE Adobe Inc. | 0.84% | 43,769 | $19.5M | Reduce -3.1% |
| NVR NVR Inc. | 0.83% | 2,328 | $19.0M | Add +0.2% |
| JNJ Johnson & Johnson | 0.82% | 131,438 | $19.0M | Reduce -7.3% |
| AMAT Applied Materials Inc. | 0.82% | 116,873 | $19.0M | Add +16.5% |
| PANW Palo Alto Networks Inc. | 0.82% | 104,151 | $19.0M | Add +3.4% |
| PYPL PayPal Holdings Inc. | 0.82% | 220,776 | $18.8M | Add +4428.7% |
| TMO Thermo Fisher Scientific Inc. | 0.76% | 33,727 | $17.5M | Reduce -5.0% |
| REGN Regeneron Pharmaceuticals | 0.76% | 24,508 | $17.5M | Reduce -9.8% |
| VIG Vanguard Dividend Apprec ETF | 0.74% | 87,346 | $17.1M | Add +4.3% |
| ETN Eaton Corp. PLC | 0.67% | 46,826 | $15.5M | Add +1.1% |
| AMZN Amazon.com Inc. | 0.67% | 70,275 | $15.4M | Reduce -4.3% |
| JEF Jefferies Financial Group Inc. | 0.59% | 172,151 | $13.5M | Add +5.3% |
| ABBV Abbvie Inc. | 0.57% | 73,669 | $13.1M | Reduce -0.9% |
| UNP Union Pacific Corp. | 0.56% | 56,627 | $12.9M | Reduce -47.8% |
| QCOM Qualcomm Inc. | 0.55% | 82,152 | $12.6M | Add +1.8% |
| MINT PIMCO Enhanced Short Maturit | 0.54% | 123,977 | $12.4M | Reduce -5.8% |
| MRK Merck & Co. Inc. | 0.50% | 115,689 | $11.5M | Reduce -2.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.49% | 100,568 | $11.2M | Reduce -1.0% |
| UNH Unitedhealth Group Inc. | 0.48% | 21,840 | $11.0M | Add +0.4% |
| AMGN Amgen Inc. | 0.47% | 41,824 | $10.9M | Reduce -1.4% |
| GOOG Alphabet Inc. Class C | 0.47% | 56,409 | $10.7M | Add +0.6% |
| RTX RTX Corp. | 0.45% | 90,275 | $10.4M | Reduce -0.4% |
| VWO Vanguard Ftse Emerging Marke | 0.41% | 216,403 | $9.5M | Reduce -0.7% |
| CRM Salesforce Inc. | 0.40% | 27,540 | $9.2M | Reduce -8.3% |
| CSCO Cisco Systems Inc. | 0.38% | 147,469 | $8.7M | Add +4.6% |
| DRI Darden Restaurants Inc. | 0.36% | 44,350 | $8.3M | Add +5.8% |
| CAT Caterpillar Inc. | 0.35% | 22,520 | $8.2M | Add +6.8% |
| BND Vanguard Total Bond Market | 0.35% | 113,100 | $8.1M | Add +3.9% |
| NOC Northrop Grumman Corp. | 0.34% | 16,842 | $7.9M | Reduce -3.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.34% | 39,878 | $7.9M | Add +1.6% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.33% | 66,307 | $7.5M | Reduce -0.0% |
| GILD Gilead Sciences Inc. | 0.32% | 80,232 | $7.4M | Add +4.8% |
| SBUX Starbucks Corp. | 0.30% | 75,429 | $6.9M | Reduce -10.2% |
| NEE Nextera Energy Inc. | 0.30% | 94,985 | $6.8M | Add +1.2% |
| CVX Chevron Corp. | 0.29% | 45,704 | $6.6M | Reduce -6.8% |
| GSY Invesco Ultra Short Duration | 0.27% | 122,792 | $6.2M | Add +92.6% |
| ALLE Allegion PLC | 0.26% | 46,615 | $6.1M | Add +0.3% |
| ADP Automatic Data Processing | 0.26% | 20,459 | $6.0M | Add +1.6% |
| EQIX Equinix Inc. | 0.24% | 5,947 | $5.6M | Add +3.6% |
| ENB Enbridge Inc. | 0.24% | 132,036 | $5.6M | Add +0.7% |
| WSM Williams-Sonoma Inc. | 0.23% | 28,955 | $5.4M | Reduce -0.5% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.23% | 105,430 | $5.3M | Add +1.5% |
| COWZ Pacer US Cash Cows 100 ETF | 0.23% | 92,716 | $5.2M | Add +1.3% |
| KVUE Kenvue Inc. | 0.22% | 241,990 | $5.2M | Add +2.7% |
| AIG American International Group | 0.22% | 70,816 | $5.2M | Add +5.2% |
| DUK Duke Energy Corp. | 0.22% | 47,517 | $5.1M | Add +5.0% |
| PEP Pepsico Inc. | 0.20% | 31,012 | $4.7M | Reduce -9.6% |
| CGNX Cognex Corp. | 0.20% | 130,540 | $4.7M | Reduce -20.2% |
| SNA Snap-on Inc. | 0.20% | 13,676 | $4.6M | Add +874.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 10,031 | $4.5M | Reduce -0.4% |
| SCCO Southern Copper Corp. | 0.20% | 49,600 | $4.5M | Add +0.4% |
| PNW Pinnacle West Capital | 0.18% | 49,869 | $4.2M | Add +2.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.16% | 10,483 | $3.6M | Reduce -5.0% |
| IWM iShares Russell 2000 ETF | 0.15% | 15,733 | $3.5M | Reduce -0.6% |
| APO Apollo Global Management Inc. | 0.15% | 20,880 | $3.4M | Reduce -4.0% |
| PFS Provident Financial Services | 0.14% | 172,996 | $3.3M | Reduce -5.0% |
| NOW ServiceNow Inc. | 0.14% | 3,047 | $3.2M | Reduce -5.3% |
| TGT Target Corp. | 0.14% | 23,736 | $3.2M | Reduce -2.7% |
| VLO Valero Energy Corp. | 0.14% | 25,447 | $3.1M | Reduce -2.5% |
Options reported separately and not counted above: SPY puts ($1.8M).
Portfolio Sells Q3 2024 → Q4 2024
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.60 |
| UNP Union Pacific Corp. | Reduce -47.8% | 0.56% | −0.55 |
| AMD Advanced Micro Devices | Reduce -4.0% | 1.22% | −0.44 |
| REGN Regeneron Pharmaceuticals | Reduce -9.8% | 0.76% | −0.43 |
| IDXX Idexx Laboratories Inc. | Reduce -8.2% | 1.43% | −0.39 |
| MTD Mettler-Toledo International | Reduce -9.3% | 1.31% | −0.39 |
| DHR Danaher Corp. | Reduce -5.1% | 1.48% | −0.33 |
| COP Conocophillips | Reduce -80.7% | 0.06% | −0.25 |
| IVV iShares Core S&P 500 ETF | Reduce -16.5% | 1.25% | −0.16 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -0.4% | 1.38% | −0.16 |
| TMO Thermo Fisher Scientific Inc. | Reduce -5.0% | 0.76% | −0.15 |
| BF.B Brown-Forman Corp. Class B | Reduce -44.3% | 0.12% | −0.14 |
| ADI Analog Devices Inc. | Reduce -3.8% | 1.74% | −0.14 |
| EW Edwards Lifesciences Corp. | Sold out | 0.00% | −0.14 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -7.5% | 2.39% | −0.13 |
| JNJ Johnson & Johnson | Reduce -7.3% | 0.82% | −0.13 |
| ADBE Adobe Inc. | Reduce -3.1% | 0.84% | −0.13 |
| IAU iShares Gold Trust | Reduce -9.4% | 2.01% | −0.13 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -7.4% | 2.32% | −0.12 |
| IJR iShares Core S&P Small-Cap E | Reduce -5.3% | 4.00% | −0.11 |
| AMGN Amgen Inc. | Reduce -1.4% | 0.47% | −0.10 |
| CL Colgate-Palmolive Co. | Reduce -70.2% | 0.03% | −0.08 |
| BKNG Booking Holdings Inc. | Reduce -22.5% | 1.68% | −0.08 |
| EXAS Exact Sciences Corp. | Reduce -79.4% | 0.02% | −0.08 |
| CGNX Cognex Corp. | Reduce -20.2% | 0.20% | −0.07 |
| VLTO Veralto Corp. | Reduce -37.9% | 0.10% | −0.07 |
| BG Bunge Global SA | Reduce -24.8% | 0.10% | −0.06 |
| BIIB Biogen Inc. | Reduce -16.9% | 0.13% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -2.0% | 0.50% | −0.06 |
| INSP Inspire Medical Systems Inc. | Reduce -74.1% | 0.02% | −0.05 |
| ABBV Abbvie Inc. | Reduce -0.9% | 0.57% | −0.04 |
| SBUX Starbucks Corp. | Reduce -10.2% | 0.30% | −0.04 |
| NOC Northrop Grumman Corp. | Reduce -3.4% | 0.34% | −0.04 |
| NEOG Neogen Corp. | Reduce -9.9% | 0.08% | −0.04 |
| PEP Pepsico Inc. | Reduce -9.6% | 0.20% | −0.04 |
| TTWO Take-Two Interactive Softwre | Sold out | 0.00% | −0.04 |
| TNDM Tandem Diabetes Care Inc. | Reduce -42.0% | 0.03% | −0.03 |
| OKTA Okta Inc. | Sold out | 0.00% | −0.03 |
| PFE Pfizer Inc. | Reduce -35.1% | 0.04% | −0.03 |
| CFG Citizens Financial Group | Reduce -75.5% | 0.01% | −0.02 |
| TECH Bio-Techne Corp. | Sold out | 0.00% | −0.02 |
| WST West Pharmaceutical Services | Reduce -41.7% | 0.04% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.7% | 0.41% | −0.02 |
| LOW Lowe's Cos Inc. | Reduce -8.6% | 0.13% | −0.02 |
| TGT Target Corp. | Reduce -2.7% | 0.14% | −0.02 |
| MCD McDonald's Corp. | Reduce -23.0% | 0.06% | −0.02 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.02 |
| CVX Chevron Corp. | Reduce -6.8% | 0.29% | −0.01 |
| GD General Dynamics Corp. | Sold out | 0.00% | −0.01 |
| CSX CSX Corp. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| PYPL PayPal Holdings Inc. | Add +4428.7% | 0.82% | +0.80 |
| FTNT Fortinet Inc. | Add +57.7% | 1.07% | +0.54 |
| AAPL Apple Inc. | Add +0.5% | 3.50% | +0.39 |
| AVGO Broadcom Inc. | Add +0.9% | 1.08% | +0.32 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +35.9% | 1.01% | +0.31 |
| GOOGL Alphabet Inc. Class A | Add +0.3% | 1.91% | +0.31 |
| MS Morgan Stanley | Add +2.3% | 1.30% | +0.29 |
| MSFT Microsoft Corp. | Add +5.9% | 3.21% | +0.24 |
| LLY Eli Lilly & Co. | Add +41.0% | 0.94% | +0.21 |
| SNA Snap-on Inc. | Add +874.8% | 0.20% | +0.18 |
| JEF Jefferies Financial Group Inc. | Add +5.3% | 0.59% | +0.17 |
| TTD Trade Desk Inc./the Class A | Add +2.7% | 1.07% | +0.14 |
| GSY Invesco Ultra Short Duration | Add +92.6% | 0.27% | +0.13 |
| PANW Palo Alto Networks Inc. | Add +3.4% | 0.82% | +0.11 |
| INTU Intuit Inc. | Add +3.8% | 1.18% | +0.10 |
| TJX TJX Companies Inc. | Add +0.6% | 1.14% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +0.6% | 0.47% | +0.08 |
| DRI Darden Restaurants Inc. | Add +5.8% | 0.36% | +0.07 |
| CSCO Cisco Systems Inc. | Add +4.6% | 0.38% | +0.07 |
| SYK Stryker Corp. | Add +1.8% | 1.09% | +0.06 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.6% | 0.34% | +0.06 |
| GILD Gilead Sciences Inc. | Add +4.8% | 0.32% | +0.05 |
| VIG Vanguard Dividend Apprec ETF | Add +4.3% | 0.74% | +0.05 |
| ETN Eaton Corp. PLC | Add +1.1% | 0.67% | +0.04 |
| AGG iShares Core U.S. Aggregate | Add +4.1% | 0.94% | +0.03 |
| EQIX Equinix Inc. | Add +3.6% | 0.24% | +0.03 |
| CB Chubb Ltd. | New | 0.03% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +53.1% | 0.07% | +0.03 |
| ADP Automatic Data Processing | Add +1.6% | 0.26% | +0.03 |
| BSX Boston Scientific Corp. | Add +31.7% | 0.08% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +7.7% | 1.43% | +0.02 |
| ENB Enbridge Inc. | Add +0.7% | 0.24% | +0.02 |
| BX Blackstone Inc. | Add +7.3% | 0.10% | +0.02 |
| HD Home Depot Inc. | Add +1.4% | 1.34% | +0.02 |
| AIG American International Group | Add +5.2% | 0.22% | +0.02 |
| T AT&T Inc. | Add +58.1% | 0.04% | +0.02 |
| MCO Moody's Corp. | Add +12.3% | 0.10% | +0.01 |
| ITA iShares U.S. Aerospace & Def | New | 0.01% | +0.01 |
| BND Vanguard Total Bond Market | Add +3.9% | 0.35% | +0.01 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.01% | +0.01 |
| ACWI iShares MSCI Acwi ETF | New | 0.01% | +0.01 |
| BLK BlackRock Inc. | New | 0.01% | +0.01 |
| JMST JPM Ultra-Short Muni Income | Add +1.5% | 0.23% | +0.01 |
| CAT Caterpillar Inc. | Add +6.8% | 0.35% | +0.01 |
| MRSH Marsh & McLennan Cos | New | 0.01% | +0.01 |
| SHOP Shopify Inc. Class A | New | 0.01% | +0.01 |
| SCHX Schwab US Large-Cap ETF | Add +42.7% | 0.02% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Add +1.3% | 0.23% | +0.01 |
| DUK Duke Energy Corp. | Add +5.0% | 0.22% | +0.01 |
| PNW Pinnacle West Capital | Add +2.6% | 0.18% | +0.00 |
Options Activity Q3 2024 → Q4 2024
| SPY SS SPDR S&P 500 ETF Trust-US | put | New | 3,000 | $1.8M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 808 | $2.7B | VTI, IJR, VEA, IAU, AMD |
| Q1 2026 | 781 | $2.4B | VTI, IJR, IAU, MSFT, VCSH |
| Q4 2025Amended | 261 | $2.4B | VTI, IJR, MSFT, AAPL, IAU |
| Q3 2025 | 253 | $2.4B | VTI, IJR, MSFT, JPM, AAPL |
| Q2 2025 | 250 | $2.3B | VTI, IJR, MSFT, JPM, MA |
| Q1 2025 | 236 | $2.1B | VTI, IJR, MA, AAPL, MSFT |
| Q4 2024 | 249 | $2.3B | VTI, IJR, AAPL, MA, MSFT |
| Q3 2024 | 254 | $2.4B | VTI, IJR, AAPL, MA, MSFT |
| Q2 2024 | 262 | $2.3B | VTI, IJR, DXCM, MSFT, AAPL |
| Q1 2024 | 266 | $2.3B | VTI, DXCM, IJR, MA, MSFT |