Beacon Investment Advisory Services, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 15, 2025), Beacon Investment Advisory Services, Inc. reported 250 stock positions worth $2.3 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 7.0% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 4.1%) and Microsoft (MSFT, 3.5%). Compared with Q1 2025, it opened 24 new positions, sold out of 10, added to 70 and reduced 121. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +13%) and the biggest sale Apple (AAPL, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- MORRISTOWN, NJ
- CIK
- 0001654599
- Portfolio Value
- $2.3B (Q2 2025)
- SEC Filing
- 0001172661-25-002601 ↗ filed Jul 15, 2025
Holdings Value
Holdings 250 stocks · $2.3B
| VTI VG Morningstar TS MKT ETF-US | 7.01% | 522,564 | $158.8M | Add +13.1% |
| IJR iShares Core S&P Small-Cap E | 4.06% | 842,155 | $92.0M | Add +1.6% |
| MSFT Microsoft Corp. | 3.47% | 158,050 | $78.6M | Reduce -8.9% |
| JPM JPMorgan Chase & Co. | 3.27% | 255,237 | $74.0M | Reduce -3.2% |
| MA Mastercard Inc. Class A | 3.05% | 122,981 | $69.1M | Reduce -7.8% |
| AAPL Apple Inc. | 2.70% | 298,644 | $61.3M | Reduce -4.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.56% | 728,135 | $57.9M | Add +1.8% |
| IAU iShares Gold Trust | 2.53% | 919,938 | $57.4M | Add +1.1% |
| SHY iShares 1-3 Year Treasury Bo | 2.51% | 685,531 | $56.8M | Add +4.5% |
| NVDA Nvidia Corp. | 2.20% | 315,895 | $49.9M | Reduce -7.2% |
| VEA Vanguard Ftse Developed ETF | 2.10% | 836,466 | $47.7M | Add +11.8% |
| MS Morgan Stanley | 1.97% | 317,142 | $44.7M | Add +5.0% |
| BKNG Booking Holdings Inc. | 1.96% | 7,660 | $44.3M | Reduce -1.0% |
| GOOGL Alphabet Inc. Class A | 1.76% | 225,803 | $39.8M | Reduce -2.9% |
| PANW Palo Alto Networks Inc. | 1.57% | 173,502 | $35.5M | Add +59.8% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.57% | 287,434 | $35.5M | Add +31.3% |
| ADI Analog Devices Inc. | 1.55% | 147,607 | $35.1M | Reduce -12.6% |
| VRTX Vertex Pharmaceuticals Inc. | 1.51% | 77,031 | $34.3M | Reduce -1.1% |
| INTU Intuit Inc. | 1.48% | 42,551 | $33.5M | Reduce -1.5% |
| ISRG Intuitive Surgical Inc. | 1.42% | 59,295 | $32.2M | Reduce -7.0% |
| ITW Illinois Tool Works | 1.41% | 128,847 | $31.9M | Add +0.3% |
| DXCM Dexcom Inc. | 1.33% | 345,590 | $30.2M | Reduce -29.7% |
| HD Home Depot Inc. | 1.31% | 81,015 | $29.7M | Reduce -4.0% |
| FTNT Fortinet Inc. | 1.28% | 274,119 | $29.0M | Add +1.7% |
| PODD Insulet Corp. | 1.23% | 88,630 | $27.8M | Reduce -27.3% |
| IVV iShares Core S&P 500 ETF | 1.20% | 43,758 | $27.2M | Reduce -10.2% |
| AGG iShares Core U.S. Aggregate | 1.18% | 269,276 | $26.7M | Add +9.9% |
| JPST JPMorgan Ultra-Short Income | 1.16% | 517,476 | $26.2M | Add +3.0% |
| IDXX Idexx Laboratories Inc. | 1.15% | 48,625 | $26.1M | Reduce -25.5% |
| SYK Stryker Corp. | 1.12% | 64,300 | $25.4M | Reduce -5.8% |
| SHW The Sherwin-Williams Co. | 1.08% | 71,363 | $24.5M | Reduce -2.5% |
| AMD Advanced Micro Devices | 1.08% | 171,668 | $24.4M | Reduce -10.0% |
| AVGO Broadcom Inc. | 1.02% | 84,121 | $23.2M | Reduce -8.8% |
| ROST Ross Stores Inc. | 1.02% | 180,420 | $23.0M | Reduce -6.7% |
| ZTS Zoetis Inc. | 0.98% | 142,613 | $22.2M | Reduce -11.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.95% | 34,743 | $21.5M | Add +9.0% |
| AMAT Applied Materials Inc. | 0.93% | 115,002 | $21.1M | Reduce -3.6% |
| VIG Vanguard Dividend Apprec ETF | 0.88% | 97,395 | $19.9M | Add +5.6% |
| ETN Eaton Corp. PLC | 0.86% | 54,795 | $19.6M | Add +4.0% |
| HON Honeywell International Inc. | 0.86% | 83,397 | $19.4M | Add +3.0% |
| DHR Danaher Corp. | 0.85% | 97,403 | $19.2M | Reduce -19.8% |
| LLY Eli Lilly & Co. | 0.77% | 22,500 | $17.5M | Reduce -10.7% |
| MTD Mettler-Toledo International | 0.76% | 14,669 | $17.2M | Reduce -30.4% |
| NVR NVR Inc. | 0.76% | 2,330 | $17.2M | Reduce -0.8% |
| JNJ Johnson & Johnson | 0.75% | 110,884 | $16.9M | Reduce -9.2% |
| ABBV Abbvie Inc. | 0.67% | 82,094 | $15.2M | Add +8.4% |
| PYPL PayPal Holdings Inc. | 0.67% | 203,908 | $15.2M | Reduce -11.2% |
| AMGN Amgen Inc. | 0.65% | 52,441 | $14.6M | Add +16.3% |
| ADBE Adobe Inc. | 0.64% | 37,737 | $14.6M | Reduce -9.2% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.64% | 201,129 | $14.5M | Reduce -3.7% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.59% | 193,163 | $13.3M | Reduce -27.7% |
| REGN Regeneron Pharmaceuticals | 0.54% | 23,515 | $12.3M | Reduce -10.4% |
| QCOM Qualcomm Inc. | 0.52% | 74,375 | $11.8M | Reduce -12.6% |
| CSCO Cisco Systems Inc. | 0.52% | 168,478 | $11.7M | Add +6.3% |
| RTX RTX Corp. | 0.50% | 77,137 | $11.3M | Reduce -13.3% |
| DRI Darden Restaurants Inc. | 0.50% | 51,674 | $11.3M | Add +6.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.49% | 90,142 | $11.2M | Reduce -8.3% |
| VWO Vanguard Ftse Emerging Marke | 0.48% | 221,569 | $11.0M | Add +1.9% |
| GILD Gilead Sciences Inc. | 0.47% | 96,887 | $10.7M | Add +11.8% |
| CAT Caterpillar Inc. | 0.46% | 26,933 | $10.5M | Add +10.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.46% | 46,156 | $10.5M | Add +7.0% |
| AMZN Amazon.com Inc. | 0.46% | 47,021 | $10.3M | Reduce -18.2% |
| BND Vanguard Total Bond Market | 0.42% | 129,697 | $9.5M | Add +7.7% |
| JEF Jefferies Financial Group Inc. | 0.39% | 159,960 | $8.7M | Add +7.6% |
| MINT PIMCO Enhanced Short Maturit | 0.38% | 86,173 | $8.7M | Reduce -19.9% |
| CB Chubb Ltd. | 0.36% | 28,202 | $8.2M | Add +560.0% |
| NOC Northrop Grumman Corp. | 0.36% | 16,105 | $8.1M | Reduce -2.5% |
| APO Apollo Global Management Inc. | 0.35% | 56,158 | $8.0M | Add +6.9% |
| ADP Automatic Data Processing | 0.35% | 25,569 | $7.9M | Add +3.8% |
| NEE Nextera Energy Inc. | 0.35% | 112,700 | $7.8M | Add +12.4% |
| VOO Vanguard S&P 500 ETF | 0.34% | 13,407 | $7.6M | New |
| CVX Chevron Corp. | 0.33% | 52,802 | $7.6M | Add +6.5% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.31% | 139,051 | $7.1M | Add +32.6% |
| ENB Enbridge Inc. | 0.31% | 152,543 | $6.9M | Add +8.1% |
| DUK Duke Energy Corp. | 0.29% | 55,725 | $6.6M | Add +8.5% |
| CRM Salesforce Inc. | 0.29% | 23,979 | $6.5M | Reduce -4.1% |
| UNH Unitedhealth Group Inc. | 0.28% | 20,177 | $6.3M | Reduce -5.5% |
| WM Waste Management Inc. | 0.28% | 27,488 | $6.3M | New |
| PEP Pepsico Inc. | 0.26% | 45,343 | $6.0M | Add +6.8% |
| IWM iShares Russell 2000 ETF | 0.26% | 27,612 | $6.0M | Add +59.3% |
| ACWI iShares MSCI Acwi ETF | 0.26% | 46,319 | $6.0M | New |
| GOOG Alphabet Inc. Class C | 0.26% | 33,052 | $5.9M | Reduce -25.8% |
| KVUE Kenvue Inc. | 0.26% | 279,682 | $5.9M | Add +7.1% |
| SCCO Southern Copper Corp. | 0.26% | 57,710 | $5.8M | Add +7.2% |
| SNA Snap-on Inc. | 0.25% | 18,515 | $5.8M | Add +19.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.25% | 102,596 | $5.7M | Add +6.8% |
| ALL Allstate Corp. | 0.25% | 27,954 | $5.6M | New |
| EQIX Equinix Inc. | 0.25% | 7,067 | $5.6M | Add +10.6% |
| PNW Pinnacle West Capital | 0.25% | 62,818 | $5.6M | Add +19.4% |
| SBUX Starbucks Corp. | 0.23% | 56,904 | $5.2M | Reduce -11.6% |
| ACN Accenture PLC Class A | 0.21% | 15,907 | $4.8M | Add +3.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 8,353 | $4.1M | Add +4.3% |
| VLO Valero Energy Corp. | 0.18% | 30,152 | $4.1M | Add +8.5% |
| GSY Invesco Ultra Short Duration | 0.17% | 77,854 | $3.9M | Reduce -12.7% |
| WSM Williams-Sonoma Inc. | 0.15% | 20,185 | $3.3M | No change |
| XOM Exxon Mobil Corp. | 0.14% | 30,006 | $3.2M | Add +13.8% |
| CGNX Cognex Corp. | 0.14% | 99,475 | $3.2M | Reduce -12.1% |
| PFS Provident Financial Services | 0.13% | 168,996 | $3.0M | Reduce -2.3% |
| IBP Installed Building Products | 0.13% | 15,974 | $2.9M | Add +63.0% |
| ESML iShares ESG Aware MSCI USA S | 0.12% | 64,576 | $2.7M | No change |
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -4.9% | 2.70% | −0.56 |
| TMO Thermo Fisher Scientific Inc. | Reduce -83.3% | 0.07% | −0.50 |
| UNP Union Pacific Corp. | Reduce -82.0% | 0.10% | −0.49 |
| MTD Mettler-Toledo International | Reduce -30.4% | 0.76% | −0.40 |
| MA Mastercard Inc. Class A | Reduce -7.8% | 3.05% | −0.37 |
| DHR Danaher Corp. | Reduce -19.8% | 0.85% | −0.32 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -27.7% | 0.59% | −0.28 |
| ALLE Allegion PLC | Sold out | 0.00% | −0.27 |
| PODD Insulet Corp. | Reduce -27.3% | 1.23% | −0.27 |
| ZTS Zoetis Inc. | Reduce -11.2% | 0.98% | −0.26 |
| MRK Merck & Co. Inc. | Reduce -64.0% | 0.11% | −0.25 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -1.1% | 1.51% | −0.25 |
| UNH Unitedhealth Group Inc. | Reduce -5.5% | 0.28% | −0.25 |
| DXCM Dexcom Inc. | Reduce -29.7% | 1.33% | −0.24 |
| REGN Regeneron Pharmaceuticals | Reduce -10.4% | 0.54% | −0.23 |
| AIG American International Group | Reduce -93.0% | 0.01% | −0.21 |
| JNJ Johnson & Johnson | Reduce -9.2% | 0.75% | −0.20 |
| LLY Eli Lilly & Co. | Reduce -10.7% | 0.77% | −0.20 |
| TGT Target Corp. | Sold out | 0.00% | −0.17 |
| ROST Ross Stores Inc. | Reduce -6.7% | 1.02% | −0.14 |
| HD Home Depot Inc. | Reduce -4.0% | 1.31% | −0.14 |
| IDXX Idexx Laboratories Inc. | Reduce -25.5% | 1.15% | −0.13 |
| MINT PIMCO Enhanced Short Maturit | Reduce -19.9% | 0.38% | −0.12 |
| SHW The Sherwin-Williams Co. | Reduce -2.5% | 1.08% | −0.11 |
| ADBE Adobe Inc. | Reduce -9.2% | 0.64% | −0.10 |
| QCOM Qualcomm Inc. | Reduce -12.6% | 0.52% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -10.2% | 1.20% | −0.08 |
| GOOG Alphabet Inc. Class C | Reduce -25.8% | 0.26% | −0.07 |
| SYK Stryker Corp. | Reduce -5.8% | 1.12% | −0.07 |
| SBUX Starbucks Corp. | Reduce -11.6% | 0.23% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -18.2% | 0.46% | −0.06 |
| ISRG Intuitive Surgical Inc. | Reduce -7.0% | 1.42% | −0.06 |
| RTX RTX Corp. | Reduce -13.3% | 0.50% | −0.05 |
| ADI Analog Devices Inc. | Reduce -12.6% | 1.55% | −0.04 |
| NOC Northrop Grumman Corp. | Reduce -2.5% | 0.36% | −0.04 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -49.3% | 0.09% | −0.04 |
| V Visa Inc. Class A | Reduce -62.6% | 0.02% | −0.04 |
| GSY Invesco Ultra Short Duration | Reduce -12.7% | 0.17% | −0.04 |
| NVR NVR Inc. | Reduce -0.8% | 0.76% | −0.04 |
| PYPL PayPal Holdings Inc. | Reduce -11.2% | 0.67% | −0.03 |
| BF.B Brown-Forman Corp. Class B | Reduce -15.1% | 0.06% | −0.03 |
| BIIB Biogen Inc. | Reduce -19.6% | 0.07% | −0.03 |
| MCO Moody's Corp. | Reduce -25.5% | 0.09% | −0.03 |
| MCD McDonald's Corp. | Reduce -35.6% | 0.04% | −0.03 |
| CME Cme Group Inc. | Sold out | 0.00% | −0.03 |
| NOW ServiceNow Inc. | Reduce -40.2% | 0.07% | −0.03 |
| CRM Salesforce Inc. | Reduce -4.1% | 0.29% | −0.03 |
| AFL Aflac Inc. | Reduce -48.9% | 0.02% | −0.02 |
| BX Blackstone Inc. | Reduce -24.5% | 0.06% | −0.02 |
| CGNX Cognex Corp. | Reduce -12.1% | 0.14% | −0.02 |
Portfolio Buys Q1 2025 → Q2 2025
| VTI VG Morningstar TS MKT ETF-US | Add +13.1% | 7.01% | +1.07 |
| PANW Palo Alto Networks Inc. | Add +59.8% | 1.57% | +0.70 |
| VOO Vanguard S&P 500 ETF | New | 0.34% | +0.34 |
| VEA Vanguard Ftse Developed ETF | Add +11.8% | 2.10% | +0.33 |
| MS Morgan Stanley | Add +5.0% | 1.97% | +0.32 |
| TJX TJX Companies Inc. | Add +31.3% | 1.57% | +0.32 |
| CB Chubb Ltd. | Add +560.0% | 0.36% | +0.30 |
| WM Waste Management Inc. | New | 0.28% | +0.28 |
| ACWI iShares MSCI Acwi ETF | New | 0.26% | +0.26 |
| ALL Allstate Corp. | New | 0.25% | +0.25 |
| ETN Eaton Corp. PLC | Add +4.0% | 0.86% | +0.19 |
| TSM Taiwan Semiconductor-SP ADR | Add +7.0% | 0.46% | +0.13 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +9.0% | 0.95% | +0.11 |
| IWM iShares Russell 2000 ETF | Add +59.3% | 0.26% | +0.10 |
| CAT Caterpillar Inc. | Add +10.0% | 0.46% | +0.08 |
| FTNT Fortinet Inc. | Add +1.7% | 1.28% | +0.07 |
| JMST JPM Ultra-Short Muni Income | Add +32.6% | 0.31% | +0.06 |
| CSCO Cisco Systems Inc. | Add +6.3% | 0.52% | +0.06 |
| HON Honeywell International Inc. | Add +3.0% | 0.86% | +0.06 |
| IBP Installed Building Products | Add +63.0% | 0.13% | +0.05 |
| GE General Electric | Add +304.1% | 0.06% | +0.04 |
| AGG iShares Core U.S. Aggregate | Add +9.9% | 1.18% | +0.04 |
| VIG Vanguard Dividend Apprec ETF | Add +5.6% | 0.88% | +0.04 |
| IWD iShares Russell 1000 Value E | New | 0.03% | +0.03 |
| GEV GE Vernova Inc. | New | 0.03% | +0.03 |
| VSGX Vanguard ESG Intl Stock ETF | New | 0.03% | +0.03 |
| DRI Darden Restaurants Inc. | Add +6.1% | 0.50% | +0.02 |
| ADSK Autodesk Inc. | New | 0.02% | +0.02 |
| VWO Vanguard Ftse Emerging Marke | Add +1.9% | 0.48% | +0.02 |
| TLT iShares 20+ Year Treasury BD | New | 0.02% | +0.02 |
| IAU iShares Gold Trust | Add +1.1% | 2.53% | +0.02 |
| SCCO Southern Copper Corp. | Add +7.2% | 0.26% | +0.02 |
| GILD Gilead Sciences Inc. | Add +11.8% | 0.47% | +0.02 |
| APH Amphenol Corp. Class A | Add +18.7% | 0.05% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.02% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +16.9% | 0.07% | +0.02 |
| ALGN Align Technology Inc. | New | 0.02% | +0.02 |
| APO Apollo Global Management Inc. | Add +6.9% | 0.35% | +0.01 |
| KO The Coca-Cola Co. | Add +74.9% | 0.04% | +0.01 |
| PNW Pinnacle West Capital | Add +19.4% | 0.25% | +0.01 |
| JEF Jefferies Financial Group Inc. | Add +7.6% | 0.39% | +0.01 |
| NEE Nextera Energy Inc. | Add +12.4% | 0.35% | +0.01 |
| ENB Enbridge Inc. | Add +8.1% | 0.31% | +0.01 |
| SHOP Shopify Inc. Class A | New | 0.01% | +0.01 |
| CGDV Cap Group Dividend Value | New | 0.01% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | New | 0.01% | +0.01 |
| CEG Constellation Energy | New | 0.01% | +0.01 |
| AON Aon PLC Class A | New | 0.01% | +0.01 |
| HUBB Hubbell Inc. | New | 0.01% | +0.01 |
| VONG Vanguard Russell 1000 Growth | New | 0.01% | +0.01 |
Options Activity Q1 2025 → Q2 2025
| SPY SS SPDR S&P 500 ETF Trust-US | put | Sold out | 3,000 | $1.7Mbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 808 | $2.7B | VTI, IJR, VEA, IAU, AMD |
| Q1 2026 | 781 | $2.4B | VTI, IJR, IAU, MSFT, VCSH |
| Q4 2025Amended | 261 | $2.4B | VTI, IJR, MSFT, AAPL, IAU |
| Q3 2025 | 253 | $2.4B | VTI, IJR, MSFT, JPM, AAPL |
| Q2 2025 | 250 | $2.3B | VTI, IJR, MSFT, JPM, MA |
| Q1 2025 | 236 | $2.1B | VTI, IJR, MA, AAPL, MSFT |
| Q4 2024 | 249 | $2.3B | VTI, IJR, AAPL, MA, MSFT |
| Q3 2024 | 254 | $2.4B | VTI, IJR, AAPL, MA, MSFT |
| Q2 2024 | 262 | $2.3B | VTI, IJR, DXCM, MSFT, AAPL |
| Q1 2024 | 266 | $2.3B | VTI, DXCM, IJR, MA, MSFT |