Beacon Investment Advisory Services, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 6, 2025), Beacon Investment Advisory Services, Inc. reported 236 stock positions worth $2.1 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 5.9% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 4.1%) and Mastercard Class A (MA, 3.4%). Compared with Q4 2024, it opened 6 new positions, sold out of 19, added to 87 and reduced 108. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +9%) and the biggest sale Dexcom (DXCM, shares −22%).
- Most Recent 13F
- Q2 2026
- Location
- MORRISTOWN, NJ
- CIK
- 0001654599
- Portfolio Value
- $2.1B (Q1 2025)
- SEC Filing
- 0001172661-25-001578 ↗ filed May 6, 2025
Holdings Value
Holdings 236 stocks · $2.1B
| VTI VG Morningstar TS MKT ETF-US | 5.94% | 462,156 | $127.0M | Add +2.0% |
| IJR iShares Core S&P Small-Cap E | 4.06% | 828,954 | $86.7M | Add +3.5% |
| MA Mastercard Inc. Class A | 3.42% | 133,361 | $73.1M | Reduce -6.8% |
| AAPL Apple Inc. | 3.27% | 314,161 | $69.8M | Reduce -2.5% |
| MSFT Microsoft Corp. | 3.05% | 173,594 | $65.2M | Reduce -1.1% |
| JPM JPMorgan Chase & Co. | 3.03% | 263,612 | $64.7M | Reduce -1.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.64% | 715,585 | $56.5M | Add +1.3% |
| SHY iShares 1-3 Year Treasury Bo | 2.54% | 655,942 | $54.3M | Add +0.6% |
| IAU iShares Gold Trust | 2.51% | 909,622 | $53.6M | Reduce -2.8% |
| VEA Vanguard Ftse Developed ETF | 1.78% | 747,905 | $38.0M | Add +8.7% |
| VRTX Vertex Pharmaceuticals Inc. | 1.77% | 77,901 | $37.8M | Reduce -1.2% |
| NVDA Nvidia Corp. | 1.73% | 340,395 | $36.9M | Reduce -2.1% |
| GOOGL Alphabet Inc. Class A | 1.68% | 232,481 | $36.0M | Add +0.1% |
| BKNG Booking Holdings Inc. | 1.67% | 7,740 | $35.7M | Reduce -0.6% |
| MS Morgan Stanley | 1.65% | 301,969 | $35.2M | Add +26.4% |
| ADI Analog Devices Inc. | 1.59% | 168,787 | $34.0M | Reduce -10.6% |
| DXCM Dexcom Inc. | 1.57% | 491,744 | $33.6M | Reduce -22.3% |
| PODD Insulet Corp. | 1.50% | 121,891 | $32.0M | Reduce -19.2% |
| ITW Illinois Tool Works | 1.49% | 128,498 | $31.9M | Reduce -2.2% |
| ISRG Intuitive Surgical Inc. | 1.48% | 63,763 | $31.6M | Reduce -8.8% |
| HD Home Depot Inc. | 1.45% | 84,393 | $30.9M | Add +6.1% |
| IDXX Idexx Laboratories Inc. | 1.28% | 65,278 | $27.4M | Reduce -18.0% |
| IVV iShares Core S&P 500 ETF | 1.28% | 48,729 | $27.4M | Reduce -0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.25% | 218,881 | $26.7M | Add +0.2% |
| INTU Intuit Inc. | 1.24% | 43,191 | $26.5M | Reduce -0.3% |
| ZTS Zoetis Inc. | 1.24% | 160,524 | $26.4M | Reduce -3.1% |
| FTNT Fortinet Inc. | 1.21% | 269,420 | $25.9M | Add +3.3% |
| SHW The Sherwin-Williams Co. | 1.20% | 73,164 | $25.5M | Add +2.4% |
| JPST JPMorgan Ultra-Short Income | 1.19% | 502,579 | $25.4M | Add +3.2% |
| SYK Stryker Corp. | 1.19% | 68,282 | $25.4M | Reduce -2.2% |
| DHR Danaher Corp. | 1.17% | 121,514 | $24.9M | Reduce -18.4% |
| MTD Mettler-Toledo International | 1.16% | 21,080 | $24.9M | Reduce -14.8% |
| ROST Ross Stores Inc. | 1.16% | 193,348 | $24.7M | Reduce -6.1% |
| AGG iShares Core U.S. Aggregate | 1.13% | 245,112 | $24.2M | Add +9.2% |
| LLY Eli Lilly & Co. | 0.97% | 25,188 | $20.8M | Reduce -10.4% |
| JNJ Johnson & Johnson | 0.95% | 122,077 | $20.2M | Reduce -7.1% |
| AMD Advanced Micro Devices | 0.92% | 190,690 | $19.6M | Reduce -18.3% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.87% | 267,067 | $18.5M | Reduce -11.6% |
| PANW Palo Alto Networks Inc. | 0.87% | 108,565 | $18.5M | Add +4.2% |
| VIG Vanguard Dividend Apprec ETF | 0.84% | 92,268 | $17.9M | Add +5.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.83% | 31,874 | $17.8M | Reduce -20.0% |
| AMAT Applied Materials Inc. | 0.81% | 119,323 | $17.3M | Add +2.1% |
| HON Honeywell International Inc. | 0.80% | 80,966 | $17.1M | Reduce -6.7% |
| NVR NVR Inc. | 0.80% | 2,349 | $17.0M | Add +0.9% |
| REGN Regeneron Pharmaceuticals | 0.78% | 26,259 | $16.7M | Add +7.1% |
| ADBE Adobe Inc. | 0.75% | 41,550 | $15.9M | Reduce -5.1% |
| ABBV Abbvie Inc. | 0.74% | 75,706 | $15.9M | Add +2.8% |
| AVGO Broadcom Inc. | 0.72% | 92,276 | $15.4M | Reduce -14.2% |
| PYPL PayPal Holdings Inc. | 0.70% | 229,712 | $15.0M | Add +4.0% |
| ETN Eaton Corp. PLC | 0.67% | 52,698 | $14.3M | Add +12.5% |
| AMGN Amgen Inc. | 0.66% | 45,111 | $14.1M | Add +7.9% |
| QCOM Qualcomm Inc. | 0.61% | 85,044 | $13.1M | Add +3.5% |
| UNP Union Pacific Corp. | 0.59% | 53,202 | $12.6M | Reduce -6.0% |
| TMO Thermo Fisher Scientific Inc. | 0.58% | 24,860 | $12.4M | Reduce -26.3% |
| RTX RTX Corp. | 0.55% | 88,964 | $11.8M | Reduce -1.4% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.53% | 208,874 | $11.4M | Reduce -0.4% |
| UNH Unitedhealth Group Inc. | 0.52% | 21,344 | $11.2M | Reduce -2.3% |
| AMZN Amazon.com Inc. | 0.51% | 57,498 | $10.9M | Reduce -18.2% |
| MINT PIMCO Enhanced Short Maturit | 0.51% | 107,510 | $10.8M | Reduce -13.3% |
| DRI Darden Restaurants Inc. | 0.47% | 48,696 | $10.1M | Add +9.8% |
| VWO Vanguard Ftse Emerging Marke | 0.46% | 217,530 | $9.8M | Add +0.5% |
| CSCO Cisco Systems Inc. | 0.46% | 158,436 | $9.8M | Add +7.4% |
| GILD Gilead Sciences Inc. | 0.45% | 86,661 | $9.7M | Add +8.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.45% | 98,297 | $9.7M | Reduce -2.3% |
| BND Vanguard Total Bond Market | 0.41% | 120,472 | $8.8M | Add +6.5% |
| NOC Northrop Grumman Corp. | 0.40% | 16,517 | $8.5M | Reduce -1.9% |
| CVX Chevron Corp. | 0.39% | 49,603 | $8.3M | Add +8.5% |
| CAT Caterpillar Inc. | 0.38% | 24,493 | $8.1M | Add +8.8% |
| JEF Jefferies Financial Group Inc. | 0.37% | 148,720 | $8.0M | Reduce -13.6% |
| MRK Merck & Co. Inc. | 0.36% | 86,335 | $7.7M | Reduce -25.4% |
| ADP Automatic Data Processing | 0.35% | 24,639 | $7.5M | Add +20.4% |
| APO Apollo Global Management Inc. | 0.34% | 52,534 | $7.2M | Add +151.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.34% | 43,126 | $7.2M | Add +8.1% |
| NEE Nextera Energy Inc. | 0.33% | 100,283 | $7.1M | Add +5.6% |
| GOOG Alphabet Inc. Class C | 0.33% | 44,567 | $7.0M | Reduce -21.0% |
| CRM Salesforce Inc. | 0.31% | 24,998 | $6.7M | Reduce -9.2% |
| PEP Pepsico Inc. | 0.30% | 42,452 | $6.4M | Add +36.9% |
| SBUX Starbucks Corp. | 0.30% | 64,332 | $6.3M | Reduce -14.7% |
| DUK Duke Energy Corp. | 0.29% | 51,354 | $6.3M | Add +8.1% |
| KVUE Kenvue Inc. | 0.29% | 261,078 | $6.3M | Add +7.9% |
| ENB Enbridge Inc. | 0.29% | 141,109 | $6.3M | Add +6.9% |
| ALLE Allegion PLC | 0.27% | 44,736 | $5.8M | Reduce -4.0% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.25% | 104,848 | $5.3M | Reduce -0.6% |
| COWZ Pacer US Cash Cows 100 ETF | 0.25% | 96,089 | $5.3M | Add +3.6% |
| SNA Snap-on Inc. | 0.25% | 15,549 | $5.2M | Add +13.7% |
| EQIX Equinix Inc. | 0.24% | 6,391 | $5.2M | Add +7.5% |
| SCCO Southern Copper Corp. | 0.24% | 53,858 | $5.0M | Add +8.6% |
| PNW Pinnacle West Capital | 0.23% | 52,614 | $5.0M | Add +5.5% |
| AIG American International Group | 0.23% | 55,429 | $4.8M | Reduce -21.7% |
| ACN Accenture PLC Class A | 0.22% | 15,327 | $4.8M | Add +524.3% |
| GSY Invesco Ultra Short Duration | 0.21% | 89,142 | $4.5M | Reduce -27.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 8,010 | $4.3M | Reduce -20.1% |
| TGT Target Corp. | 0.17% | 35,698 | $3.7M | Add +50.4% |
| VLO Valero Energy Corp. | 0.17% | 27,780 | $3.7M | Add +9.2% |
| IWM iShares Russell 2000 ETF | 0.16% | 17,336 | $3.5M | Add +10.2% |
| CGNX Cognex Corp. | 0.16% | 113,125 | $3.4M | Reduce -13.3% |
| WSM Williams-Sonoma Inc. | 0.15% | 20,185 | $3.2M | Reduce -30.3% |
| XOM Exxon Mobil Corp. | 0.15% | 26,370 | $3.1M | Reduce -2.7% |
| PFS Provident Financial Services | 0.14% | 172,996 | $3.0M | No change |
| CRWD CrowdStrike Holdings Inc. Class A | 0.13% | 7,645 | $2.7M | Reduce -27.1% |
Options reported separately and not counted above: SPY puts ($1.7M).
Portfolio Sells Q4 2024 → Q1 2025
| DXCM Dexcom Inc. | Reduce -22.3% | 1.57% | −0.56 |
| TTD Trade Desk Inc./the Class A | Reduce -0.4% | 0.53% | −0.53 |
| AVGO Broadcom Inc. | Reduce -14.2% | 0.72% | −0.36 |
| TROW T Rowe Price Group Inc. | Sold out | 0.00% | −0.33 |
| DHR Danaher Corp. | Reduce -18.4% | 1.17% | −0.32 |
| AMD Advanced Micro Devices | Reduce -18.3% | 0.92% | −0.31 |
| NVDA Nvidia Corp. | Reduce -2.1% | 1.73% | −0.30 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -11.6% | 0.87% | −0.26 |
| AAPL Apple Inc. | Reduce -2.5% | 3.27% | −0.23 |
| JEF Jefferies Financial Group Inc. | Reduce -13.6% | 0.37% | −0.21 |
| PODD Insulet Corp. | Reduce -19.2% | 1.50% | −0.21 |
| ROST Ross Stores Inc. | Reduce -6.1% | 1.16% | −0.19 |
| TMO Thermo Fisher Scientific Inc. | Reduce -26.3% | 0.58% | −0.18 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -20.0% | 0.83% | −0.18 |
| MSFT Microsoft Corp. | Reduce -1.1% | 3.05% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -18.2% | 0.51% | −0.16 |
| MTD Mettler-Toledo International | Reduce -14.8% | 1.16% | −0.15 |
| ADI Analog Devices Inc. | Reduce -10.6% | 1.59% | −0.15 |
| IDXX Idexx Laboratories Inc. | Reduce -18.0% | 1.28% | −0.14 |
| GOOG Alphabet Inc. Class C | Reduce -21.0% | 0.33% | −0.14 |
| MRK Merck & Co. Inc. | Reduce -25.4% | 0.36% | −0.14 |
| ISRG Intuitive Surgical Inc. | Reduce -8.8% | 1.48% | −0.11 |
| BG Bunge Global SA | Sold out | 0.00% | −0.10 |
| ADBE Adobe Inc. | Reduce -5.1% | 0.75% | −0.10 |
| CRM Salesforce Inc. | Reduce -9.2% | 0.31% | −0.09 |
| WSM Williams-Sonoma Inc. | Reduce -30.3% | 0.15% | −0.08 |
| NEOG Neogen Corp. | Reduce -89.2% | 0.01% | −0.08 |
| GSY Invesco Ultra Short Duration | Reduce -27.4% | 0.21% | −0.06 |
| HON Honeywell International Inc. | Reduce -6.7% | 0.80% | −0.05 |
| CGNX Cognex Corp. | Reduce -13.3% | 0.16% | −0.05 |
| NOW ServiceNow Inc. | Reduce -13.9% | 0.10% | −0.04 |
| MINT PIMCO Enhanced Short Maturit | Reduce -13.3% | 0.51% | −0.03 |
| DIS The Walt Disney Co. | Reduce -2.3% | 0.45% | −0.03 |
| TNDM Tandem Diabetes Care Inc. | Sold out | 0.00% | −0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -27.1% | 0.13% | −0.03 |
| LOW Lowe's Cos Inc. | Reduce -23.7% | 0.10% | −0.03 |
| WST West Pharmaceutical Services | Reduce -55.5% | 0.01% | −0.03 |
| BF.B Brown-Forman Corp. Class B | Reduce -21.2% | 0.09% | −0.03 |
| BIIB Biogen Inc. | Reduce -18.0% | 0.10% | −0.03 |
| BSX Boston Scientific Corp. | Reduce -46.0% | 0.05% | −0.03 |
| BX Blackstone Inc. | Reduce -9.9% | 0.08% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -36.9% | 0.03% | −0.02 |
| VLTO Veralto Corp. | Reduce -20.7% | 0.08% | −0.02 |
| ALNY Alnylam Pharmaceuticals Inc. | Reduce -54.6% | 0.02% | −0.02 |
| INSP Inspire Medical Systems Inc. | Sold out | 0.00% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -21.2% | 0.06% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -27.3% | 0.05% | −0.01 |
| WPC WP Carey Inc. | Sold out | 0.00% | −0.01 |
| TEL Te Connectivity PLC | Sold out | 0.00% | −0.01 |
| HPQ HP Inc. | Reduce -49.6% | 0.01% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| VEA Vanguard Ftse Developed ETF | Add +8.7% | 1.78% | +0.35 |
| MS Morgan Stanley | Add +26.4% | 1.65% | +0.35 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +1.3% | 2.64% | +0.25 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.0% | 5.94% | +0.25 |
| SHY iShares 1-3 Year Treasury Bo | Add +0.6% | 2.54% | +0.22 |
| AGG iShares Core U.S. Aggregate | Add +9.2% | 1.13% | +0.19 |
| APO Apollo Global Management Inc. | Add +151.6% | 0.34% | +0.19 |
| ACN Accenture PLC Class A | Add +524.3% | 0.22% | +0.19 |
| AMGN Amgen Inc. | Add +7.9% | 0.66% | +0.18 |
| ABBV Abbvie Inc. | Add +2.8% | 0.74% | +0.17 |
| FTNT Fortinet Inc. | Add +3.3% | 1.21% | +0.14 |
| SHW The Sherwin-Williams Co. | Add +2.4% | 1.20% | +0.14 |
| GILD Gilead Sciences Inc. | Add +8.0% | 0.45% | +0.13 |
| JPST JPMorgan Ultra-Short Income | Add +3.2% | 1.19% | +0.13 |
| DRI Darden Restaurants Inc. | Add +9.8% | 0.47% | +0.11 |
| HD Home Depot Inc. | Add +6.1% | 1.45% | +0.11 |
| TJX TJX Companies Inc. | Add +0.2% | 1.25% | +0.10 |
| CVX Chevron Corp. | Add +8.5% | 0.39% | +0.10 |
| VIG Vanguard Dividend Apprec ETF | Add +5.6% | 0.84% | +0.10 |
| PEP Pepsico Inc. | Add +36.9% | 0.30% | +0.09 |
| ADP Automatic Data Processing | Add +20.4% | 0.35% | +0.09 |
| GWW WW Grainger Inc. | Add +539.7% | 0.11% | +0.09 |
| CSCO Cisco Systems Inc. | Add +7.4% | 0.46% | +0.08 |
| DUK Duke Energy Corp. | Add +8.1% | 0.29% | +0.07 |
| KVUE Kenvue Inc. | Add +7.9% | 0.29% | +0.07 |
| QCOM Qualcomm Inc. | Add +3.5% | 0.61% | +0.06 |
| BND Vanguard Total Bond Market | Add +6.5% | 0.41% | +0.06 |
| IJR iShares Core S&P Small-Cap E | Add +3.5% | 4.06% | +0.05 |
| PNW Pinnacle West Capital | Add +5.5% | 0.23% | +0.05 |
| ENB Enbridge Inc. | Add +6.9% | 0.29% | +0.05 |
| VWO Vanguard Ftse Emerging Marke | Add +0.5% | 0.46% | +0.05 |
| PANW Palo Alto Networks Inc. | Add +4.2% | 0.87% | +0.04 |
| SNA Snap-on Inc. | Add +13.7% | 0.25% | +0.04 |
| SCCO Southern Copper Corp. | Add +8.6% | 0.24% | +0.04 |
| BRK.A Berkshire Hathaway Inc. Class A | New | 0.04% | +0.04 |
| NEE Nextera Energy Inc. | Add +5.6% | 0.33% | +0.04 |
| VLO Valero Energy Corp. | Add +9.2% | 0.17% | +0.04 |
| TGT Target Corp. | Add +50.4% | 0.17% | +0.04 |
| CB Chubb Ltd. | Add +64.4% | 0.06% | +0.03 |
| CAT Caterpillar Inc. | Add +8.8% | 0.38% | +0.02 |
| DG Dollar General Corp. | New | 0.02% | +0.02 |
| REGN Regeneron Pharmaceuticals | Add +7.1% | 0.78% | +0.02 |
| COWZ Pacer US Cash Cows 100 ETF | Add +3.6% | 0.25% | +0.02 |
| MCO Moody's Corp. | Add +9.3% | 0.11% | +0.02 |
| VEU Vanguard Ftse All-World Ex-U | Add +2.1% | 0.11% | +0.02 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.01% | +0.01 |
| VRSN Verisign Inc. | New | 0.01% | +0.01 |
| PM Philip Morris International | Add +1.9% | 0.05% | +0.01 |
| WMT Walmart Inc. | Add +56.0% | 0.03% | +0.01 |
| V Visa Inc. Class A | Add +4.5% | 0.06% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 808 | $2.7B | VTI, IJR, VEA, IAU, AMD |
| Q1 2026 | 781 | $2.4B | VTI, IJR, IAU, MSFT, VCSH |
| Q4 2025Amended | 261 | $2.4B | VTI, IJR, MSFT, AAPL, IAU |
| Q3 2025 | 253 | $2.4B | VTI, IJR, MSFT, JPM, AAPL |
| Q2 2025 | 250 | $2.3B | VTI, IJR, MSFT, JPM, MA |
| Q1 2025 | 236 | $2.1B | VTI, IJR, MA, AAPL, MSFT |
| Q4 2024 | 249 | $2.3B | VTI, IJR, AAPL, MA, MSFT |
| Q3 2024 | 254 | $2.4B | VTI, IJR, AAPL, MA, MSFT |
| Q2 2024 | 262 | $2.3B | VTI, IJR, DXCM, MSFT, AAPL |
| Q1 2024 | 266 | $2.3B | VTI, DXCM, IJR, MA, MSFT |