Beacon Investment Advisory Services, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 16, 2025), Beacon Investment Advisory Services, Inc. reported 253 stock positions worth $2.4 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 7.3% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 4.4%) and Microsoft (MSFT, 4.2%). Compared with Q2 2025, it opened 6 new positions, sold out of 3, added to 79 and reduced 113. The biggest buy was Microsoft (MSFT, shares +23%) and the biggest sale Dexcom (DXCM, shares −10%).
- Most Recent 13F
- Q2 2026
- Location
- MORRISTOWN, NJ
- CIK
- 0001654599
- Portfolio Value
- $2.4B (Q3 2025)
- SEC Filing
- 0001172661-25-004301 ↗ filed Oct 16, 2025
Holdings Value
Holdings 253 stocks · $2.4B
| VTI VG Morningstar TS MKT ETF-US | 7.27% | 526,159 | $172.7M | Add +0.7% |
| IJR iShares Core S&P Small-Cap E | 4.44% | 888,362 | $105.6M | Add +5.5% |
| MSFT Microsoft Corp. | 4.22% | 193,824 | $100.4M | Add +22.6% |
| JPM JPMorgan Chase & Co. | 3.20% | 240,887 | $76.0M | Reduce -5.6% |
| AAPL Apple Inc. | 3.15% | 293,615 | $74.8M | Reduce -1.7% |
| MA Mastercard Inc. Class A | 2.86% | 119,639 | $68.1M | Reduce -2.7% |
| IAU iShares Gold Trust | 2.83% | 923,448 | $67.2M | Add +0.4% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.47% | 734,289 | $58.7M | Add +0.8% |
| SHY iShares 1-3 Year Treasury Bo | 2.43% | 697,304 | $57.8M | Add +1.7% |
| NVDA Nvidia Corp. | 2.36% | 299,981 | $56.0M | Reduce -5.0% |
| VEA Vanguard Ftse Developed ETF | 2.35% | 932,557 | $55.9M | Add +11.5% |
| GOOGL Alphabet Inc. Class A | 2.27% | 221,617 | $53.9M | Reduce -1.9% |
| MS Morgan Stanley | 2.00% | 299,568 | $47.6M | Reduce -5.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.84% | 302,747 | $43.8M | Add +5.3% |
| BKNG Booking Holdings Inc. | 1.73% | 7,618 | $41.1M | Reduce -0.6% |
| IDXX Idexx Laboratories Inc. | 1.51% | 56,241 | $35.9M | Add +15.7% |
| ADI Analog Devices Inc. | 1.48% | 142,858 | $35.1M | Reduce -3.2% |
| PANW Palo Alto Networks Inc. | 1.47% | 171,855 | $35.0M | Reduce -0.9% |
| ITW Illinois Tool Works | 1.41% | 128,303 | $33.5M | Reduce -0.4% |
| HD Home Depot Inc. | 1.39% | 81,807 | $33.1M | Add +1.0% |
| VRTX Vertex Pharmaceuticals Inc. | 1.25% | 76,142 | $29.8M | Reduce -1.1% |
| INTU Intuit Inc. | 1.21% | 42,107 | $28.8M | Reduce -1.0% |
| AGG iShares Core U.S. Aggregate | 1.18% | 280,368 | $28.1M | Add +4.1% |
| IVV iShares Core S&P 500 ETF | 1.15% | 40,884 | $27.4M | Reduce -6.6% |
| AMD Advanced Micro Devices | 1.11% | 163,765 | $26.5M | Reduce -4.6% |
| ROST Ross Stores Inc. | 1.09% | 169,952 | $25.9M | Reduce -5.8% |
| JPST JPMorgan Ultra-Short Income | 1.09% | 509,466 | $25.8M | Reduce -1.6% |
| ISRG Intuitive Surgical Inc. | 1.08% | 57,473 | $25.7M | Reduce -3.1% |
| AVGO Broadcom Inc. | 1.07% | 76,794 | $25.3M | Reduce -8.7% |
| PODD Insulet Corp. | 1.06% | 81,340 | $25.1M | Reduce -8.2% |
| SHW The Sherwin-Williams Co. | 1.03% | 70,681 | $24.5M | Reduce -1.0% |
| AMAT Applied Materials Inc. | 0.99% | 114,880 | $23.5M | Reduce -0.1% |
| SYK Stryker Corp. | 0.98% | 62,714 | $23.2M | Reduce -2.5% |
| FTNT Fortinet Inc. | 0.96% | 270,196 | $22.7M | Reduce -1.4% |
| VIG Vanguard Dividend Apprec ETF | 0.90% | 98,608 | $21.3M | Add +1.3% |
| ETN Eaton Corp. PLC | 0.89% | 56,478 | $21.1M | Add +3.1% |
| DXCM Dexcom Inc. | 0.88% | 310,304 | $20.9M | Reduce -10.2% |
| JNJ Johnson & Johnson | 0.87% | 111,831 | $20.7M | Add +0.8% |
| ZTS Zoetis Inc. | 0.86% | 139,991 | $20.5M | Reduce -1.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.82% | 29,401 | $19.6M | Reduce -15.4% |
| ABBV Abbvie Inc. | 0.81% | 83,267 | $19.3M | Add +1.4% |
| NVR NVR Inc. | 0.78% | 2,312 | $18.6M | Reduce -0.8% |
| HON Honeywell International Inc. | 0.75% | 84,369 | $17.8M | Add +1.2% |
| DHR Danaher Corp. | 0.74% | 89,179 | $17.7M | Reduce -8.4% |
| LLY Eli Lilly & Co. | 0.65% | 20,158 | $15.4M | Reduce -10.4% |
| AMGN Amgen Inc. | 0.64% | 53,589 | $15.1M | Add +2.2% |
| CAT Caterpillar Inc. | 0.57% | 28,145 | $13.4M | Add +4.5% |
| PYPL PayPal Holdings Inc. | 0.56% | 200,041 | $13.4M | Reduce -1.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.56% | 47,744 | $13.3M | Add +3.4% |
| CSCO Cisco Systems Inc. | 0.55% | 191,060 | $13.1M | Add +13.4% |
| ADBE Adobe Inc. | 0.55% | 36,744 | $13.0M | Reduce -2.6% |
| QCOM Qualcomm Inc. | 0.54% | 77,403 | $12.9M | Add +4.1% |
| RTX RTX Corp. | 0.53% | 75,206 | $12.6M | Reduce -2.5% |
| VWO Vanguard Ftse Emerging Marke | 0.52% | 230,139 | $12.5M | Add +3.9% |
| NOW ServiceNow Inc. | 0.48% | 12,339 | $11.4M | Add +685.9% |
| GILD Gilead Sciences Inc. | 0.47% | 101,082 | $11.2M | Add +4.3% |
| JEF Jefferies Financial Group Inc. | 0.46% | 167,013 | $10.9M | Add +4.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.43% | 89,310 | $10.2M | Reduce -0.9% |
| DRI Darden Restaurants Inc. | 0.43% | 53,637 | $10.2M | Add +3.8% |
| NOC Northrop Grumman Corp. | 0.42% | 16,312 | $9.9M | Add +1.3% |
| BND Vanguard Total Bond Market | 0.42% | 133,144 | $9.9M | Add +2.7% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.40% | 170,939 | $9.5M | Reduce -11.5% |
| CB Chubb Ltd. | 0.39% | 32,733 | $9.2M | Add +16.1% |
| AMZN Amazon.com Inc. | 0.38% | 40,679 | $8.9M | Reduce -13.5% |
| MTD Mettler-Toledo International | 0.37% | 7,221 | $8.9M | Reduce -50.8% |
| NEE Nextera Energy Inc. | 0.37% | 116,533 | $8.8M | Add +3.4% |
| VOO Vanguard S&P 500 ETF | 0.37% | 14,196 | $8.7M | Add +5.9% |
| APO Apollo Global Management Inc. | 0.36% | 64,382 | $8.6M | Add +14.6% |
| WM Waste Management Inc. | 0.35% | 37,971 | $8.4M | Add +38.1% |
| ENB Enbridge Inc. | 0.34% | 157,861 | $8.0M | Add +3.5% |
| SNA Snap-on Inc. | 0.33% | 22,877 | $7.9M | Add +23.6% |
| ALL Allstate Corp. | 0.33% | 36,173 | $7.8M | Add +29.4% |
| ADP Automatic Data Processing | 0.33% | 26,374 | $7.7M | Add +3.1% |
| MINT PIMCO Enhanced Short Maturit | 0.32% | 76,378 | $7.7M | Reduce -11.4% |
| KVUE Kenvue Inc. | 0.32% | 467,108 | $7.6M | Add +67.0% |
| SCCO Southern Copper Corp. | 0.31% | 59,974 | $7.3M | Add +3.9% |
| DUK Duke Energy Corp. | 0.30% | 57,821 | $7.2M | Add +3.8% |
| GOOG Alphabet Inc. Class C | 0.30% | 29,276 | $7.1M | Reduce -11.4% |
| CME Cme Group Inc. | 0.30% | 26,274 | $7.1M | New |
| MCO Moody's Corp. | 0.30% | 14,748 | $7.0M | Add +279.8% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.29% | 140,369 | $6.9M | Reduce -30.2% |
| ACWI iShares MSCI Acwi ETF | 0.28% | 48,136 | $6.7M | Add +3.9% |
| IWM iShares Russell 2000 ETF | 0.28% | 27,400 | $6.6M | Reduce -0.8% |
| PEP Pepsico Inc. | 0.28% | 46,684 | $6.6M | Add +3.0% |
| REGN Regeneron Pharmaceuticals | 0.27% | 11,525 | $6.5M | Reduce -51.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.25% | 103,547 | $6.0M | Add +0.9% |
| PNW Pinnacle West Capital | 0.25% | 65,011 | $5.8M | Add +3.5% |
| EQIX Equinix Inc. | 0.24% | 7,390 | $5.8M | Add +4.6% |
| VLO Valero Energy Corp. | 0.23% | 31,742 | $5.4M | Add +5.3% |
| CRM Salesforce Inc. | 0.23% | 22,560 | $5.3M | Reduce -5.9% |
| SBUX Starbucks Corp. | 0.20% | 54,822 | $4.6M | Reduce -3.7% |
| CGNX Cognex Corp. | 0.19% | 98,150 | $4.4M | Reduce -1.3% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.17% | 78,990 | $4.0M | Reduce -43.2% |
| WSM Williams-Sonoma Inc. | 0.17% | 20,185 | $3.9M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.15% | 7,230 | $3.6M | Reduce -13.4% |
| IBP Installed Building Products | 0.15% | 14,474 | $3.6M | Reduce -9.4% |
| GSY Invesco Ultra Short Duration | 0.15% | 70,583 | $3.5M | Reduce -9.3% |
| XOM Exxon Mobil Corp. | 0.13% | 27,334 | $3.1M | Reduce -8.9% |
| PFS Provident Financial Services | 0.13% | 158,996 | $3.1M | Reduce -5.9% |
| ESML iShares ESG Aware MSCI USA S | 0.12% | 64,576 | $2.9M | No change |
Options reported separately and not counted above: SPY puts ($1.3M).
Portfolio Sells Q2 2025 → Q3 2025
| DXCM Dexcom Inc. | Reduce -10.2% | 0.88% | −0.45 |
| MTD Mettler-Toledo International | Reduce -50.8% | 0.37% | −0.39 |
| TTD Trade Desk Inc./the Class A | Reduce -30.2% | 0.29% | −0.35 |
| ISRG Intuitive Surgical Inc. | Reduce -3.1% | 1.08% | −0.34 |
| FTNT Fortinet Inc. | Reduce -1.4% | 0.96% | −0.32 |
| CVX Chevron Corp. | Reduce -83.6% | 0.06% | −0.28 |
| REGN Regeneron Pharmaceuticals | Reduce -51.0% | 0.27% | −0.27 |
| INTU Intuit Inc. | Reduce -1.0% | 1.21% | −0.27 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -1.1% | 1.25% | −0.26 |
| UNH Unitedhealth Group Inc. | Reduce -90.4% | 0.03% | −0.25 |
| BKNG Booking Holdings Inc. | Reduce -0.6% | 1.73% | −0.23 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -11.5% | 0.40% | −0.19 |
| MA Mastercard Inc. Class A | Reduce -2.7% | 2.86% | −0.19 |
| ACN Accenture PLC Class A | Reduce -82.0% | 0.03% | −0.18 |
| PODD Insulet Corp. | Reduce -8.2% | 1.06% | −0.17 |
| SYK Stryker Corp. | Reduce -2.5% | 0.98% | −0.15 |
| JMST JPM Ultra-Short Muni Income | Reduce -43.2% | 0.17% | −0.14 |
| LLY Eli Lilly & Co. | Reduce -10.4% | 0.65% | −0.13 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -15.4% | 0.82% | −0.12 |
| ZTS Zoetis Inc. | Reduce -1.8% | 0.86% | −0.12 |
| DHR Danaher Corp. | Reduce -8.4% | 0.74% | −0.11 |
| PYPL PayPal Holdings Inc. | Reduce -1.9% | 0.56% | −0.10 |
| ADBE Adobe Inc. | Reduce -2.6% | 0.55% | −0.10 |
| PANW Palo Alto Networks Inc. | Reduce -0.9% | 1.47% | −0.09 |
| AMZN Amazon.com Inc. | Reduce -13.5% | 0.38% | −0.08 |
| ADI Analog Devices Inc. | Reduce -3.2% | 1.48% | −0.07 |
| JPST JPMorgan Ultra-Short Income | Reduce -1.6% | 1.09% | −0.07 |
| JPM JPMorgan Chase & Co. | Reduce -5.6% | 3.20% | −0.07 |
| CRM Salesforce Inc. | Reduce -5.9% | 0.23% | −0.06 |
| DIS The Walt Disney Co. | Reduce -0.9% | 0.43% | −0.06 |
| MINT PIMCO Enhanced Short Maturit | Reduce -11.4% | 0.32% | −0.06 |
| SHW The Sherwin-Williams Co. | Reduce -1.0% | 1.03% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -6.6% | 1.15% | −0.05 |
| SBUX Starbucks Corp. | Reduce -3.7% | 0.20% | −0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -13.4% | 0.15% | −0.03 |
| GWW WW Grainger Inc. | Reduce -17.8% | 0.07% | −0.03 |
| GSY Invesco Ultra Short Duration | Reduce -9.3% | 0.15% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -39.4% | 0.05% | −0.02 |
| ICSH iShares Ultra Short Duration | Reduce -13.5% | 0.09% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -21.8% | 0.05% | −0.02 |
| IWD iShares Russell 1000 Value E | Reduce -43.7% | 0.02% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -2.5% | 0.09% | −0.01 |
| BSX Boston Scientific Corp. | Reduce -28.0% | 0.02% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -8.9% | 0.13% | −0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -7.3% | 0.07% | −0.01 |
| KO The Coca-Cola Co. | Reduce -25.3% | 0.02% | −0.01 |
| PAYX Paychex Inc. | Reduce -12.6% | 0.03% | −0.01 |
| EXAS Exact Sciences Corp. | Sold out | 0.00% | −0.01 |
| VONG Vanguard Russell 1000 Growth | Sold out | 0.00% | −0.01 |
| BF.B Brown-Forman Corp. Class B | Reduce -13.8% | 0.05% | −0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| MSFT Microsoft Corp. | Add +22.6% | 4.22% | +0.75 |
| NOW ServiceNow Inc. | Add +685.9% | 0.48% | +0.41 |
| IJR iShares Core S&P Small-Cap E | Add +5.5% | 4.44% | +0.38 |
| IDXX Idexx Laboratories Inc. | Add +15.7% | 1.51% | +0.36 |
| CME Cme Group Inc. | New | 0.30% | +0.30 |
| IAU iShares Gold Trust | Add +0.4% | 2.83% | +0.30 |
| TJX TJX Companies Inc. | Add +5.3% | 1.84% | +0.27 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.7% | 7.27% | +0.26 |
| VEA Vanguard Ftse Developed ETF | Add +11.5% | 2.35% | +0.25 |
| MCO Moody's Corp. | Add +279.8% | 0.30% | +0.21 |
| ABBV Abbvie Inc. | Add +1.4% | 0.81% | +0.14 |
| JNJ Johnson & Johnson | Add +0.8% | 0.87% | +0.12 |
| CAT Caterpillar Inc. | Add +4.5% | 0.57% | +0.10 |
| TSM Taiwan Semiconductor-SP ADR | Add +3.4% | 0.56% | +0.10 |
| HD Home Depot Inc. | Add +1.0% | 1.39% | +0.08 |
| SNA Snap-on Inc. | Add +23.6% | 0.33% | +0.08 |
| ALL Allstate Corp. | Add +29.4% | 0.33% | +0.08 |
| WM Waste Management Inc. | Add +38.1% | 0.35% | +0.08 |
| JEF Jefferies Financial Group Inc. | Add +4.4% | 0.46% | +0.07 |
| NOC Northrop Grumman Corp. | Add +1.3% | 0.42% | +0.06 |
| KVUE Kenvue Inc. | Add +67.0% | 0.32% | +0.06 |
| SCCO Southern Copper Corp. | Add +3.9% | 0.31% | +0.05 |
| VLO Valero Energy Corp. | Add +5.3% | 0.23% | +0.05 |
| VWO Vanguard Ftse Emerging Marke | Add +3.9% | 0.52% | +0.04 |
| CSCO Cisco Systems Inc. | Add +13.4% | 0.55% | +0.03 |
| ENB Enbridge Inc. | Add +3.5% | 0.34% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +5.9% | 0.37% | +0.03 |
| CB Chubb Ltd. | Add +16.1% | 0.39% | +0.03 |
| ETN Eaton Corp. PLC | Add +3.1% | 0.89% | +0.03 |
| NEE Nextera Energy Inc. | Add +3.4% | 0.37% | +0.02 |
| ORCL Oracle Corp. | Add +0.7% | 0.10% | +0.02 |
| QCOM Qualcomm Inc. | Add +4.1% | 0.54% | +0.02 |
| ACWI iShares MSCI Acwi ETF | Add +3.9% | 0.28% | +0.02 |
| CAH Cardinal Health Inc. | Add +125.4% | 0.03% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Add +1.3% | 0.90% | +0.02 |
| GLP Global Partners LP | New | 0.01% | +0.01 |
| VSGX Vanguard ESG Intl Stock ETF | Add +46.7% | 0.04% | +0.01 |
| PEP Pepsico Inc. | Add +3.0% | 0.28% | +0.01 |
| AES AES Corp. | Add +130.7% | 0.02% | +0.01 |
| DUK Duke Energy Corp. | Add +3.8% | 0.30% | +0.01 |
| MTB M & T Bank Corp. | Add +48.2% | 0.03% | +0.01 |
| RSP Invesco S&P 500 Equal Weight | New | 0.01% | +0.01 |
| SRE Sempra | New | 0.01% | +0.01 |
| APO Apollo Global Management Inc. | Add +14.6% | 0.36% | +0.01 |
| ZION Zions Bancorp NA | Add +71.4% | 0.02% | +0.01 |
| BIO Bio-Rad Laboratories-A | New | 0.01% | +0.01 |
| GATX Gatx Corp. | New | 0.01% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +4.1% | 1.18% | +0.00 |
| PFE Pfizer Inc. | Add +9.7% | 0.03% | +0.00 |
| VZ Verizon Communications Inc. | Add +10.6% | 0.03% | +0.00 |
Options Activity Q2 2025 → Q3 2025
| SPY SS SPDR S&P 500 ETF Trust-US | put | New | 2,000 | $1.3M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 808 | $2.7B | VTI, IJR, VEA, IAU, AMD |
| Q1 2026 | 781 | $2.4B | VTI, IJR, IAU, MSFT, VCSH |
| Q4 2025Amended | 261 | $2.4B | VTI, IJR, MSFT, AAPL, IAU |
| Q3 2025 | 253 | $2.4B | VTI, IJR, MSFT, JPM, AAPL |
| Q2 2025 | 250 | $2.3B | VTI, IJR, MSFT, JPM, MA |
| Q1 2025 | 236 | $2.1B | VTI, IJR, MA, AAPL, MSFT |
| Q4 2024 | 249 | $2.3B | VTI, IJR, AAPL, MA, MSFT |
| Q3 2024 | 254 | $2.4B | VTI, IJR, AAPL, MA, MSFT |
| Q2 2024 | 262 | $2.3B | VTI, IJR, DXCM, MSFT, AAPL |
| Q1 2024 | 266 | $2.3B | VTI, DXCM, IJR, MA, MSFT |