Birinyi Associates Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), Birinyi Associates Inc. reported 56 stock positions worth $309.6 million. Its top holding was Apple (AAPL) at 24.0% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 10.5%) and Amazon.com (AMZN, 8.8%). Compared with Q4 2024, it opened 4 new positions, sold out of 6, added to 16 and reduced 20. The biggest buy was Netflix (NFLX, shares +390%) and the biggest sale Walmart (WMT, shares −65%).

Most Recent 13F
Q2 2026
Location
Westport, CT
CIK
0001079738
Portfolio Value
$309.6M (Q1 2025)
SEC Filing
0001079738-25-000011 ↗ filed May 5, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $306.6M Q1 2024 Q2 2024: $333.9M Q2 2024 Q3 2024: $348.3M Q3 2024 Q4 2024: $363.3M Q4 2024 Q1 2025: $309.6M $309.6M Q1 2025 Q2 2025: $341.9M Q2 2025 Q3 2025: $391.6M Q3 2025 Q4 2025: $399.9M Q4 2025 Q1 2026: $367.2M Q1 2026 Q2 2026: $422.7M Q2 2026

Holdings 56 stocks · $309.6M

AAPL Apple Inc. 24.05% 335,159 $74.4M Reduce -2.6%
SPY SS SPDR S&P 500 ETF Trust-US 10.48% 58,022 $32.5M Reduce -9.7%
AMZN Amazon.com Inc. 8.79% 142,993 $27.2M Reduce -4.5%
MA Mastercard Inc. Class A 7.96% 44,982 $24.7M Reduce -5.3%
GOOGL Alphabet Inc. Class A 7.92% 158,443 $24.5M Add +0.1%
MSFT Microsoft Corp. 4.47% 36,890 $13.8M Reduce -6.6%
NVDA Nvidia Corp. 3.83% 109,475 $11.9M Reduce -8.9%
BKNG Booking Holdings Inc. 3.49% 2,347 $10.8M Reduce -0.2%
BRK.B Berkshire Hathaway Inc. Class B 2.92% 16,943 $9.0M No change
C Citigroup Inc. 2.43% 105,905 $7.5M Add +2.5%
GS Goldman Sachs Group Inc. 2.06% 11,656 $6.4M Add +0.1%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 1.83% 13,462 $5.7M Add +0.0%
CMG Chipotle Mexican Grill Inc. 1.66% 102,380 $5.1M Reduce -5.2%
BRK.A Berkshire Hathaway Inc. Class A 1.55% 6 $4.8M Reduce -33.3%
GOOG Alphabet Inc. Class C 1.41% 27,968 $4.4M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.24% 15,441 $3.8M Add +1.3%
AVGO Broadcom Inc. 1.00% 18,519 $3.1M Reduce -17.8%
JPM JPMorgan Chase & Co. 0.85% 10,762 $2.6M Reduce -0.9%
WMT Walmart Inc. 0.85% 29,900 $2.6M Reduce -64.9%
NFLX Netflix Inc. 0.81% 2,693 $2.5M Add +389.6%
UBER Uber Technologies Inc. 0.78% 33,000 $2.4M Reduce -3.6%
AXP American Express Co. 0.63% 7,295 $2.0M Add +0.6%
XLF SS Financial Select Sector 0.62% 38,460 $1.9M Add +6.6%
MCD McDonald's Corp. 0.61% 6,000 $1.9M Reduce -4.8%
TXRH Texas Roadhouse Inc. 0.45% 8,326 $1.4M Reduce -63.6%
PG The Procter & Gamble Co. 0.44% 8,055 $1.4M Reduce -10.9%
XLV SS Health Care Select Sector 0.43% 9,211 $1.3M Add +0.0%
On Holding AG 0.42% 29,730 $1.3M Add +32.5%
HD Home Depot Inc. 0.41% 3,500 $1.3M No change
COST Costco Wholesale Corp. 0.39% 1,275 $1.2M Reduce -73.3%
HLT Hilton Worldwide Holdings Inc. 0.39% 5,295 $1.2M New
AMGN Amgen Inc. 0.39% 3,827 $1.2M No change
CRM Salesforce Inc. 0.33% 3,858 $1.0M Reduce -11.5%
CAT Caterpillar Inc. 0.32% 3,000 $989K No change
META Meta Platforms Inc. Class A 0.31% 1,640 $945K Add +10.1%
LLY Eli Lilly & Co. 0.28% 1,055 $871K No change
LMT Lockheed Martin Corp. 0.27% 1,900 $849K No change
V Visa Inc. Class A 0.25% 2,200 $771K No change
DE Deere & Co. 0.23% 1,550 $727K No change
UNH Unitedhealth Group Inc. 0.23% 1,350 $707K No change
BX Blackstone Inc. 0.21% 4,730 $661K Add +0.2%
VOO Vanguard S&P 500 ETF 0.21% 1,275 $655K New
SBUX Starbucks Corp. 0.20% 6,250 $613K Reduce -4.5%
LRCX Lam Research Corp. 0.19% 8,185 $595K Add +16.9%
CVX Chevron Corp. 0.19% 3,550 $594K No change
MSCI MSCI Inc. 0.18% 1,000 $566K No change
AB Alliancebernstein Holding LP 0.14% 11,232 $430K Add +0.4%
AIQ Global X Art Intel & Tech 0.13% 11,048 $402K Add +24.1%
TSLA Tesla Inc. 0.13% 1,500 $389K No change
NVR NVR Inc. 0.12% 50 $363K No change
MU Micron Technology Inc. 0.11% 3,975 $345K Reduce -3.0%
QCOM Qualcomm Inc. 0.10% 2,000 $307K No change
AIG American International Group 0.09% 3,031 $264K No change
PM Philip Morris International 0.08% 1,500 $238K New
ORCL Oracle Corp. 0.07% 1,530 $214K Add +17.7%
CSCO Cisco Systems Inc. 0.07% 3,323 $205K New

Portfolio Sells Q4 2024 → Q1 2025

WMT Walmart Inc. Reduce -64.9% 0.85% −1.27
SPLV Invesco S&P 500 Low Volatili Sold out 0.00% −0.92
COST Costco Wholesale Corp. Reduce -73.3% 0.39% −0.81
TXRH Texas Roadhouse Inc. Reduce -63.6% 0.45% −0.69
NVDA Nvidia Corp. Reduce -8.9% 3.83% −0.61
AVGO Broadcom Inc. Reduce -17.8% 1.00% −0.44
REGN Regeneron Pharmaceuticals Sold out 0.00% −0.41
IWM iShares Russell 2000 ETF Sold out 0.00% −0.29
AMZN Amazon.com Inc. Reduce -4.5% 8.79% −0.25
AMD Advanced Micro Devices Sold out 0.00% −0.17
BRK.A Berkshire Hathaway Inc. Class A Reduce -33.3% 1.55% −0.14
CMG Chipotle Mexican Grill Inc. Reduce -5.2% 1.66% −0.13
MSFT Microsoft Corp. Reduce -6.6% 4.47% −0.11
SHOP Shopify Inc. Class A Sold out 0.00% −0.07
CRM Salesforce Inc. Reduce -11.5% 0.33% −0.07
CANN Trees Corp. Sold out 0.00% −0.00
MU Micron Technology Inc. Reduce -3.0% 0.11% +0.02
PG The Procter & Gamble Co. Reduce -10.9% 0.44% +0.03
SBUX Starbucks Corp. Reduce -4.5% 0.20% +0.03
MCD McDonald's Corp. Reduce -4.8% 0.61% +0.10
SPY SS SPDR S&P 500 ETF Trust-US Reduce -9.7% 10.48% +0.12
JPM JPMorgan Chase & Co. Reduce -0.9% 0.85% +0.14
UBER Uber Technologies Inc. Reduce -3.6% 0.78% +0.21
BKNG Booking Holdings Inc. Reduce -0.2% 3.49% +0.28
AAPL Apple Inc. Reduce -2.6% 24.05% +0.34
MA Mastercard Inc. Class A Reduce -5.3% 7.96% +1.08

Portfolio Buys Q4 2024 → Q1 2025

NFLX Netflix Inc. Add +389.6% 0.81% +0.68
C Citigroup Inc. Add +2.5% 2.43% +0.43
HLT Hilton Worldwide Holdings Inc. New 0.39% +0.39
IBM Intl Business Machines Corp. Add +1.3% 1.24% +0.32
DIA SS SPDR Dow Jones Indus Avg Add +0.0% 1.83% +0.25
GS Goldman Sachs Group Inc. Add +0.1% 2.06% +0.22
VOO Vanguard S&P 500 ETF New 0.21% +0.21
XLF SS Financial Select Sector Add +6.6% 0.62% +0.14
XLV SS Health Care Select Sector Add +0.0% 0.43% +0.09
On Holding AG Add +32.5% 0.42% +0.08
PM Philip Morris International New 0.08% +0.08
CSCO Cisco Systems Inc. New 0.07% +0.07
META Meta Platforms Inc. Class A Add +10.1% 0.31% +0.07
LRCX Lam Research Corp. Add +16.9% 0.19% +0.05
AXP American Express Co. Add +0.6% 0.63% +0.04
AIQ Global X Art Intel & Tech Add +24.1% 0.13% +0.04
AB Alliancebernstein Holding LP Add +0.4% 0.14% +0.02
ORCL Oracle Corp. Add +17.7% 0.07% +0.01
BX Blackstone Inc. Add +0.2% 0.21% −0.01
GOOGL Alphabet Inc. Class A Add +0.1% 7.92% −0.33

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 61$422.7MAAPL, GOOGL, SPY, AMZN, MA
Q1 2026 60$367.2MAAPL, GOOGL, SPY, AMZN, MA
Q4 2025 58$399.9MAAPL, GOOGL, SPY, AMZN, MA
Q3 2025 57$391.6MAAPL, SPY, GOOGL, AMZN, MA
Q2 2025 55$341.9MAAPL, SPY, AMZN, MA, GOOGL
Q1 2025 56$309.6MAAPL, SPY, AMZN, MA, GOOGL
Q4 2024 58$363.3MAAPL, SPY, AMZN, GOOGL, MA
Q3 2024 58$348.3MAAPL, SPY, AMZN, GOOGL, MA
Q2 2024 57$333.9MAAPL, SPY, GOOGL, AMZN, MA
Q1 2024 55$306.6MAAPL, SPY, AMZN, GOOGL, MA