Birinyi Associates Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 29, 2025), Birinyi Associates Inc. reported 57 stock positions worth $391.6 million. Its top holding was Apple (AAPL) at 21.5% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 9.0%) and Alphabet Class A (GOOGL, 9.0%). Compared with Q2 2025, it opened 5 new positions, sold out of 3, added to 19 and reduced 13. The biggest buy was a new position in BlackRock (BLK) and the biggest sale an exit from BlackRock Finance (BLK).

Most Recent 13F
Q2 2026
Location
Westport, CT
CIK
0001079738
Portfolio Value
$391.6M (Q3 2025)
SEC Filing
0001079738-25-000020 ↗ filed Oct 29, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $306.6M Q1 2024 Q2 2024: $333.9M Q2 2024 Q3 2024: $348.3M Q3 2024 Q4 2024: $363.3M Q4 2024 Q1 2025: $309.6M Q1 2025 Q2 2025: $341.9M Q2 2025 Q3 2025: $391.6M $391.6M Q3 2025 Q4 2025: $399.9M Q4 2025 Q1 2026: $367.2M Q1 2026 Q2 2026: $422.7M Q2 2026

Holdings 57 stocks · $391.6M

AAPL Apple Inc. 21.54% 331,210 $84.3M Reduce -0.5%
SPY SS SPDR S&P 500 ETF Trust-US 9.01% 52,936 $35.3M Reduce -0.0%
GOOGL Alphabet Inc. Class A 8.95% 144,183 $35.1M Reduce -0.1%
AMZN Amazon.com Inc. 8.15% 145,438 $31.9M Add +0.4%
MA Mastercard Inc. Class A 6.61% 45,490 $25.9M Add +0.2%
NVDA Nvidia Corp. 5.22% 109,515 $20.4M Add +0.4%
MSFT Microsoft Corp. 4.47% 33,799 $17.5M Add +0.8%
BKNG Booking Holdings Inc. 3.10% 2,251 $12.2M Add +13.4%
C Citigroup Inc. 2.72% 104,959 $10.7M Add +1.7%
AVGO Broadcom Inc. 2.17% 25,710 $8.5M Add +43.4%
BRK.B Berkshire Hathaway Inc. Class B 2.12% 16,549 $8.3M Reduce -1.8%
GS Goldman Sachs Group Inc. 1.99% 9,800 $7.8M Add +4.5%
VOO Vanguard S&P 500 ETF 1.92% 12,255 $7.5M Add +19.3%
NFLX Netflix Inc. 1.74% 5,695 $6.8M Add +10.1%
GOOG Alphabet Inc. Class C 1.74% 27,943 $6.8M Reduce -0.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.67% 23,201 $6.5M Add +27.7%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 1.43% 12,037 $5.6M Reduce -0.2%
BLK BlackRock Inc. 1.21% 4,076 $4.8M New
BRK.A Berkshire Hathaway Inc. Class A 1.16% 6 $4.5M No change
MCD McDonald's Corp. 1.12% 14,416 $4.4M Add +0.4%
META Meta Platforms Inc. Class A 0.94% 5,015 $3.7M Add +304.4%
UBER Uber Technologies Inc. 0.87% 34,835 $3.4M Add +4.6%
JPM JPMorgan Chase & Co. 0.86% 10,715 $3.4M Add +0.0%
WMT Walmart Inc. 0.77% 29,300 $3.0M No change
TSLA Tesla Inc. 0.76% 6,730 $3.0M Add +348.7%
COST Costco Wholesale Corp. 0.74% 3,141 $2.9M Reduce -1.3%
AZO AutoZone Inc. 0.72% 661 $2.8M New
AXP American Express Co. 0.61% 7,250 $2.4M Reduce -0.6%
DELL Dell Technologies -C 0.59% 16,205 $2.3M New
CMG Chipotle Mexican Grill Inc. 0.51% 51,250 $2.0M Reduce -49.1%
CAT Caterpillar Inc. 0.37% 3,000 $1.4M No change
HD Home Depot Inc. 0.31% 3,000 $1.2M No change
XLV SS Health Care Select Sector 0.29% 8,212 $1.1M Reduce -10.9%
PG The Procter & Gamble Co. 0.28% 7,060 $1.1M Reduce -10.2%
AMGN Amgen Inc. 0.28% 3,827 $1.1M No change
LRCX Lam Research Corp. 0.24% 7,000 $937K No change
CRM Salesforce Inc. 0.23% 3,858 $914K No change
LMT Lockheed Martin Corp. 0.23% 1,800 $899K No change
V Visa Inc. Class A 0.22% 2,475 $845K Add +12.5%
BX Blackstone Inc. 0.21% 4,744 $811K Add +0.2%
LLY Eli Lilly & Co. 0.21% 1,055 $805K No change
DE Deere & Co. 0.18% 1,550 $709K Reduce -67.4%
MU Micron Technology Inc. 0.17% 3,975 $665K No change
MSCI MSCI Inc. 0.14% 1,000 $567K No change
CVX Chevron Corp. 0.14% 3,550 $551K No change
AIQ Global X Art Intel & Tech 0.14% 11,048 $546K No change
NVR NVR Inc. 0.14% 68 $546K Add +28.3%
SBUX Starbucks Corp. 0.14% 6,250 $529K No change
UNH Unitedhealth Group Inc. 0.12% 1,350 $466K No change
AB Alliancebernstein Holding LP 0.09% 9,664 $369K Reduce -5.8%
ORCL Oracle Corp. 0.09% 1,300 $366K No change
QCOM Qualcomm Inc. 0.09% 2,000 $333K No change
PM Philip Morris International 0.06% 1,500 $243K No change
AIG American International Group 0.06% 3,031 $238K No change
CSCO Cisco Systems Inc. 0.06% 3,323 $227K No change
MO Altria Group Inc. 0.05% 3,200 $211K New
AMD Advanced Micro Devices 0.05% 1,250 $202K New

Portfolio Sells Q2 2025 → Q3 2025

BLK BlackRock Finance Inc. Sold out 0.00% −1.23
CMG Chipotle Mexican Grill Inc. Reduce -49.1% 0.51% −1.14
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 9.01% −0.56
PEP Pepsico Inc. Sold out 0.00% −0.55
DE Deere & Co. Reduce -67.4% 0.18% −0.53
TXRH Texas Roadhouse Inc. Sold out 0.00% −0.36
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.8% 2.12% −0.27
COST Costco Wholesale Corp. Reduce -1.3% 0.74% −0.18
DIA SS SPDR Dow Jones Indus Avg Reduce -0.2% 1.43% −0.13
PG The Procter & Gamble Co. Reduce -10.2% 0.28% −0.09
XLV SS Health Care Select Sector Reduce -10.9% 0.29% −0.07
AXP American Express Co. Reduce -0.6% 0.61% −0.07
AB Alliancebernstein Holding LP Reduce -5.8% 0.09% −0.03
GOOG Alphabet Inc. Class C Reduce -0.0% 1.74% +0.29
GOOGL Alphabet Inc. Class A Reduce -0.1% 8.95% +1.51
AAPL Apple Inc. Reduce -0.5% 21.54% +1.56

Portfolio Buys Q2 2025 → Q3 2025

BLK BlackRock Inc. New 1.21% +1.21
AZO AutoZone Inc. New 0.72% +0.72
AVGO Broadcom Inc. Add +43.4% 2.17% +0.72
META Meta Platforms Inc. Class A Add +304.4% 0.94% +0.67
TSLA Tesla Inc. Add +348.7% 0.76% +0.63
DELL Dell Technologies -C New 0.59% +0.59
VOO Vanguard S&P 500 ETF Add +19.3% 1.92% +0.21
NVDA Nvidia Corp. Add +0.4% 5.22% +0.18
C Citigroup Inc. Add +1.7% 2.72% +0.15
IBM Intl Business Machines Corp. Add +27.7% 1.67% +0.10
MO Altria Group Inc. New 0.05% +0.05
GS Goldman Sachs Group Inc. Add +4.5% 1.99% +0.05
AMD Advanced Micro Devices New 0.05% +0.05
NVR NVR Inc. Add +28.3% 0.14% +0.02
BX Blackstone Inc. Add +0.2% 0.21% 0.00
V Visa Inc. Class A Add +12.5% 0.22% −0.01
UBER Uber Technologies Inc. Add +4.6% 0.87% −0.04
JPM JPMorgan Chase & Co. Add +0.0% 0.86% −0.05
MCD McDonald's Corp. Add +0.4% 1.12% −0.11
BKNG Booking Holdings Inc. Add +13.4% 3.10% −0.26
NFLX Netflix Inc. Add +10.1% 1.74% −0.28
MSFT Microsoft Corp. Add +0.8% 4.47% −0.41
MA Mastercard Inc. Class A Add +0.2% 6.61% −0.86
AMZN Amazon.com Inc. Add +0.4% 8.15% −1.14

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 61$422.7MAAPL, GOOGL, SPY, AMZN, MA
Q1 2026 60$367.2MAAPL, GOOGL, SPY, AMZN, MA
Q4 2025 58$399.9MAAPL, GOOGL, SPY, AMZN, MA
Q3 2025 57$391.6MAAPL, SPY, GOOGL, AMZN, MA
Q2 2025 55$341.9MAAPL, SPY, AMZN, MA, GOOGL
Q1 2025 56$309.6MAAPL, SPY, AMZN, MA, GOOGL
Q4 2024 58$363.3MAAPL, SPY, AMZN, GOOGL, MA
Q3 2024 58$348.3MAAPL, SPY, AMZN, GOOGL, MA
Q2 2024 57$333.9MAAPL, SPY, GOOGL, AMZN, MA
Q1 2024 55$306.6MAAPL, SPY, AMZN, GOOGL, MA