Carson Advisory Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 3, 2024), Carson Advisory Inc. reported 173 stock positions worth $142.2 million. Its top holding was Berkshire Hathaway Class B (BRK.B) at 4.2% of the portfolio, followed by Cap Group Global Growth (CGGO, 3.9%) and Southern (SO, 3.5%). Compared with Q4 2023, it opened 16 new positions, sold out of 3, added to 79 and reduced 57. The biggest buy was T Rowe PRC Cap Appreciation (TCAF, shares +28%) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ATHENS, GA
- CIK
- 0001909304
- Portfolio Value
- $142.2M (Q1 2024)
- SEC Filing
- 0001909304-24-000002 ↗ filed May 3, 2024
Holdings Value
Holdings 173 stocks · $142.2M
| BRK.B Berkshire Hathaway Inc. Class B | 4.16% | 14,069 | $5.9M | Add +0.3% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 3.92% | 193,444 | $5.6M | Reduce -0.1% |
| SO The Southern Co. | 3.53% | 69,945 | $5.0M | Reduce -0.4% |
| MSFT Microsoft Corp. | 2.96% | 9,989 | $4.2M | Add +1.4% |
| AAPL Apple Inc. | 2.86% | 23,686 | $4.1M | Reduce -1.2% |
| EIX Edison International | 2.72% | 54,625 | $3.9M | Add +0.3% |
| D Dominion Energy Inc. | 2.22% | 64,162 | $3.2M | Add +9.7% |
| DUK Duke Energy Corp. | 2.17% | 31,897 | $3.1M | Add +0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.97% | 14,664 | $2.8M | Add +16.6% |
| JXN Jackson Financial Inc. Class A | 1.86% | 39,877 | $2.6M | Reduce -7.0% |
| TCAF T Rowe PRC Cap Appreciation | 1.84% | 86,448 | $2.6M | Add +28.1% |
| HD Home Depot Inc. | 1.79% | 6,618 | $2.5M | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.67% | 62,542 | $2.4M | Add +3.8% |
| T AT&T Inc. | 1.61% | 130,271 | $2.3M | Add +0.3% |
| JPM JPMorgan Chase & Co. | 1.60% | 11,338 | $2.3M | Add +0.5% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.44% | 63,202 | $2.1M | Add +3.9% |
| SNV Synovus Financial Corp. | 1.37% | 48,546 | $1.9M | Reduce -0.8% |
| NZF Nuveen Municipal Credit Inc. | 1.30% | 151,083 | $1.8M | Add +3.0% |
| DAL Delta Air Lines Inc. | 1.29% | 38,419 | $1.8M | Reduce -0.1% |
| PG The Procter & Gamble Co. | 1.18% | 10,379 | $1.7M | Reduce -0.7% |
| JNJ Johnson & Johnson | 1.13% | 10,142 | $1.6M | Add +1.7% |
| KO The Coca-Cola Co. | 1.07% | 24,883 | $1.5M | Reduce -0.4% |
| X United States Steel Corp. | 1.05% | 36,650 | $1.5M | Reduce -12.9% |
| SLG SL Green Realty Corp. | 1.04% | 26,896 | $1.5M | Reduce -3.2% |
| UPS United Parcel Service Class B | 1.03% | 9,820 | $1.5M | Add +9.4% |
| BX Blackstone Inc. | 1.01% | 10,965 | $1.4M | Reduce -2.5% |
| WD Walker & Dunlop Inc. | 0.93% | 13,100 | $1.3M | Reduce -0.4% |
| XOM Exxon Mobil Corp. | 0.86% | 10,515 | $1.2M | Add +0.4% |
| AMZN Amazon.com Inc. | 0.86% | 6,765 | $1.2M | Add +1.4% |
| AFL Aflac Inc. | 0.82% | 13,524 | $1.2M | Reduce -5.9% |
| PEP Pepsico Inc. | 0.80% | 6,511 | $1.1M | Add +1.4% |
| CVX Chevron Corp. | 0.79% | 7,157 | $1.1M | Add +1.3% |
| C Citigroup Inc. | 0.79% | 17,813 | $1.1M | Reduce -2.7% |
| PRU Prudential Financial Inc. | 0.74% | 8,997 | $1.1M | No change |
| CAT Caterpillar Inc. | 0.74% | 2,853 | $1.0M | Add +0.1% |
| WY Weyerhaeuser Co. | 0.73% | 28,960 | $1.0M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 0.69% | 2,020 | $981K | Reduce -3.5% |
| VZ Verizon Communications Inc. | 0.69% | 23,277 | $977K | Add +0.4% |
| ETN Eaton Corp. PLC | 0.69% | 3,121 | $976K | Add +0.7% |
| WHR Whirlpool Corp. | 0.68% | 8,065 | $965K | Add +11.2% |
| BA The Boeing Co. | 0.67% | 4,948 | $955K | Add +32.1% |
| STWD Starwood Property Trust Inc. | 0.64% | 44,807 | $911K | No change |
| JUST Goldman Sachs Just US LRG | 0.62% | 11,800 | $886K | No change |
| PCG P G & E Corp. | 0.61% | 51,701 | $867K | Add +0.8% |
| MU Micron Technology Inc. | 0.61% | 7,349 | $866K | Reduce -18.8% |
| TFC Truist Financial Corp. | 0.60% | 21,978 | $857K | Add +0.2% |
| NEE Nextera Energy Inc. | 0.58% | 12,839 | $821K | Add +0.0% |
| MAR Marriott International Class A | 0.57% | 3,227 | $814K | Reduce -13.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.56% | 3,086 | $802K | Reduce -0.3% |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.55% | 58,892 | $782K | Add +28.9% |
| LOW Lowe's Cos Inc. | 0.55% | 3,049 | $777K | Add +2.9% |
| CG The Carlyle Group Inc. | 0.54% | 16,516 | $775K | Reduce -2.9% |
| SDY SS SPDR S&P Dividend ETF | 0.54% | 5,858 | $769K | Add +0.2% |
| KRP Kimbell Royalty Partners LP | 0.53% | 48,850 | $758K | Add +6.7% |
| IVV iShares Core S&P 500 ETF | 0.52% | 1,416 | $745K | Add +2.8% |
| VNQ Vanguard Real Estate ETF | 0.52% | 8,589 | $743K | Reduce -10.4% |
| HAL Halliburton Co. | 0.52% | 18,794 | $741K | Add +0.4% |
| WFC Wells Fargo & Co. | 0.51% | 12,614 | $731K | Reduce -0.4% |
| OXY Occidental Petroleum Corp. | 0.51% | 11,152 | $725K | No change |
| XLG Invesco S&P 500 Top 50 ETF | 0.50% | 17,027 | $717K | Add +0.1% |
| LLY Eli Lilly & Co. | 0.50% | 917 | $713K | Reduce -5.1% |
| VXUS Vanguard Total Intl Stock | 0.50% | 11,738 | $708K | Reduce -7.8% |
| UNH Unitedhealth Group Inc. | 0.48% | 1,393 | $689K | Reduce -0.8% |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.48% | 20,070 | $686K | Reduce -6.5% |
| TSM Taiwan Semiconductor-SP ADR | 0.48% | 5,004 | $681K | Reduce -0.3% |
| VIG Vanguard Dividend Apprec ETF | 0.47% | 3,692 | $674K | Add +7.2% |
| INTC Intel Corp. | 0.47% | 15,135 | $669K | Reduce -0.7% |
| SCHW Schwab (charles) Corp. | 0.47% | 9,177 | $664K | Reduce -6.6% |
| XLK SS Technology Select Sector | 0.47% | 3,177 | $662K | Reduce -4.8% |
| VTRS Viatris Inc. | 0.46% | 55,301 | $660K | Add +11.3% |
| APO Apollo Global Management Inc. | 0.46% | 5,822 | $655K | Reduce -6.6% |
| WMB Williams Cos Inc. | 0.46% | 16,751 | $653K | Add +0.5% |
| ICE Intercontinental Exchange Inc. | 0.45% | 4,639 | $638K | Add +0.3% |
| DIVO Amplify CWP Enhan Divid ETF | 0.44% | 16,161 | $628K | Reduce -2.3% |
| NVDA Nvidia Corp. | 0.44% | 694 | $627K | Reduce -28.5% |
| GE General Electric | 0.44% | 3,549 | $623K | Reduce -27.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.44% | 5,085 | $622K | Reduce -3.3% |
| WMT Walmart Inc. | 0.43% | 10,144 | $610K | Add +2.2% |
| PARAA Paramount Global Class B | 0.43% | 51,457 | $606K | Add +3.7% |
| GOOG Alphabet Inc. Class C | 0.42% | 3,953 | $602K | Reduce -2.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.38% | 8,298 | $545K | Add +2.6% |
| QCOM Qualcomm Inc. | 0.38% | 3,157 | $534K | Reduce -2.8% |
| KMI Kinder Morgan Inc. | 0.37% | 29,041 | $533K | Reduce -4.4% |
| PFE Pfizer Inc. | 0.36% | 18,241 | $506K | Reduce -8.6% |
| PFF iShares Preferred & Income S | 0.35% | 15,431 | $497K | Add +13.2% |
| J Jacobs Solutions Inc. | 0.33% | 3,091 | $475K | No change |
| ABBV Abbvie Inc. | 0.33% | 2,579 | $470K | Reduce -1.9% |
| XLV SS Health Care Select Sector | 0.32% | 3,095 | $457K | Add +1.3% |
| MCD McDonald's Corp. | 0.31% | 1,563 | $441K | Add +2.3% |
| VGK Vanguard Ftse Europe ETF | 0.30% | 6,250 | $421K | Reduce -1.6% |
| XYZ Block Inc. | 0.29% | 4,940 | $418K | No change |
| ITW Illinois Tool Works | 0.29% | 1,552 | $417K | Add +3.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.29% | 2,522 | $411K | Add +1.3% |
| CB Chubb Ltd. | 0.28% | 1,563 | $405K | Add +0.1% |
| KHC The Kraft Heinz Co. | 0.28% | 10,841 | $400K | Reduce -1.8% |
| SCHD Schwab US DVD Equity ETF | 0.28% | 4,864 | $392K | Reduce -6.1% |
| PNC PNC Financial Services Group | 0.27% | 2,356 | $381K | Add +0.0% |
| MMU Western Asset Managed Munici | 0.27% | 36,304 | $379K | New |
| ELV Elevance Health Inc. | 0.26% | 723 | $375K | No change |
| PM Philip Morris International | 0.25% | 3,956 | $362K | Add +0.1% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -1.2% | 2.86% | −0.73 |
| X United States Steel Corp. | Reduce -12.9% | 1.05% | −0.54 |
| SO The Southern Co. | Reduce -0.4% | 3.53% | −0.30 |
| WD Walker & Dunlop Inc. | Reduce -0.4% | 0.93% | −0.20 |
| DVN Devon Energy Corp. | Sold out | 0.00% | −0.16 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.16 |
| VNQ Vanguard Real Estate ETF | Reduce -10.4% | 0.52% | −0.14 |
| BX Blackstone Inc. | Reduce -2.5% | 1.01% | −0.13 |
| INTC Intel Corp. | Reduce -0.7% | 0.47% | −0.13 |
| AFL Aflac Inc. | Reduce -5.9% | 0.82% | −0.11 |
| PFE Pfizer Inc. | Reduce -8.6% | 0.36% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -0.8% | 0.48% | −0.09 |
| MAR Marriott International Class A | Reduce -13.4% | 0.57% | −0.08 |
| NUEM Nuveen ESG Emerging Markets | Reduce -22.2% | 0.20% | −0.08 |
| VXUS Vanguard Total Intl Stock | Reduce -7.8% | 0.50% | −0.08 |
| KO The Coca-Cola Co. | Reduce -0.4% | 1.07% | −0.07 |
| AVUV Avantis US Small Cap Value | Reduce -26.1% | 0.15% | −0.07 |
| SNV Synovus Financial Corp. | Reduce -0.8% | 1.37% | −0.07 |
| WY Weyerhaeuser Co. | Reduce -1.4% | 0.73% | −0.06 |
| SCHW Schwab (charles) Corp. | Reduce -6.6% | 0.47% | −0.06 |
| GE General Electric | Reduce -27.9% | 0.44% | −0.05 |
| NUMV Nuveen ESG Mid-Cap Value ETF | Reduce -6.5% | 0.48% | −0.04 |
| KMI Kinder Morgan Inc. | Reduce -4.4% | 0.37% | −0.04 |
| KHC The Kraft Heinz Co. | Reduce -1.8% | 0.28% | −0.04 |
| XLK SS Technology Select Sector | Reduce -4.8% | 0.47% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Reduce -6.1% | 0.28% | −0.03 |
| VSGX Vanguard ESG Intl Stock ETF | Reduce -7.8% | 0.19% | −0.03 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -2.3% | 0.44% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -9.7% | 0.17% | −0.03 |
| IWF iShares Russell 1000 Growth | Reduce -11.1% | 0.19% | −0.02 |
| VGK Vanguard Ftse Europe ETF | Reduce -1.6% | 0.30% | −0.02 |
| CVS CVS Health Corp. | Reduce -3.0% | 0.17% | −0.02 |
| MPC Marathon Petroleum Corp. | Reduce -27.0% | 0.18% | −0.02 |
| CACC Credit Acceptance Corp. | Reduce -3.7% | 0.18% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -2.2% | 0.42% | −0.02 |
| NOC Northrop Grumman Corp. | Reduce -0.3% | 0.22% | −0.02 |
| BMY Bristol-Myers Squibb Co. | Reduce -1.6% | 0.17% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -5.1% | 0.15% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -4.5% | 0.16% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.3% | 0.56% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -0.7% | 1.18% | −0.01 |
| VFF Village Farms International | Sold out | 0.00% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.8% | 0.22% | −0.00 |
| IYW iShares Ustechnology ETF | Reduce -0.2% | 0.23% | −0.00 |
| CG The Carlyle Group Inc. | Reduce -2.9% | 0.54% | +0.01 |
| APO Apollo Global Management Inc. | Reduce -6.6% | 0.46% | +0.01 |
| MU Micron Technology Inc. | Reduce -18.8% | 0.61% | +0.01 |
| QCOM Qualcomm Inc. | Reduce -2.8% | 0.38% | +0.01 |
| ABBV Abbvie Inc. | Reduce -1.9% | 0.33% | +0.01 |
| WFC Wells Fargo & Co. | Reduce -0.4% | 0.51% | +0.03 |
Portfolio Buys Q4 2023 → Q1 2024
| TCAF T Rowe PRC Cap Appreciation | Add +28.1% | 1.84% | +0.39 |
| IBM Intl Business Machines Corp. | Add +16.6% | 1.97% | +0.37 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.3% | 4.16% | +0.27 |
| MMU Western Asset Managed Munici | New | 0.27% | +0.27 |
| CPA Copa Holdings SA Class A | New | 0.25% | +0.25 |
| FAST Fastenal Co. | New | 0.25% | +0.25 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.20% | +0.20 |
| GM General Motors Co. | New | 0.19% | +0.19 |
| FWONK Liberty Media Corp. Class C | New | 0.17% | +0.17 |
| MBLY Mobileye Global Inc. Class A | New | 0.17% | +0.17 |
| PSX Phillips 66 | New | 0.16% | +0.16 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.15% | +0.15 |
| DVY iShares Select Dividend ETF | New | 0.15% | +0.15 |
| KNG FT Vest S&P 500 DVD Arst TRG | New | 0.14% | +0.14 |
| CGCP Cap Group Core Plus Income | New | 0.14% | +0.14 |
| LIN Linde PLC | New | 0.14% | +0.14 |
| RJF Raymond James Financial Inc. | New | 0.14% | +0.14 |
| ZNTL Zentalis Pharmaceuticals Inc. | New | 0.14% | +0.14 |
| F Ford Motor Co. | Add +28.9% | 0.55% | +0.12 |
| ETN Eaton Corp. PLC | Add +0.7% | 0.69% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +0.5% | 1.60% | +0.10 |
| BAC Bank of America Corp. | Add +3.8% | 1.67% | +0.09 |
| D Dominion Energy Inc. | Add +9.7% | 2.22% | +0.08 |
| CAT Caterpillar Inc. | Add +0.1% | 0.74% | +0.08 |
| MSFT Microsoft Corp. | Add +1.4% | 2.96% | +0.08 |
| AMZN Amazon.com Inc. | Add +1.4% | 0.86% | +0.07 |
| JPC Nuveen Prefered & Income Opp | Add +74.6% | 0.17% | +0.07 |
| VTRS Viatris Inc. | Add +11.3% | 0.46% | +0.05 |
| XOM Exxon Mobil Corp. | Add +0.4% | 0.86% | +0.05 |
| FLG New York Community Bancorp | New | 0.04% | +0.04 |
| LOW Lowe's Cos Inc. | Add +2.9% | 0.55% | +0.03 |
| CGDV Cap Group Dividend Value | Add +3.9% | 1.44% | +0.03 |
| IJR iShares Core S&P Small-Cap E | Add +27.5% | 0.22% | +0.03 |
| MRK Merck & Co. Inc. | Add +2.5% | 0.25% | +0.03 |
| WMT Walmart Inc. | Add +2.2% | 0.43% | +0.02 |
| PFF iShares Preferred & Income S | Add +13.2% | 0.35% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Add +7.2% | 0.47% | +0.02 |
| IJH iShares Core S&P Midcap ETF | Add +11.4% | 0.19% | +0.02 |
| DEO Diageo PLC-Sponsored ADR | Add +16.2% | 0.23% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +2.8% | 0.52% | +0.01 |
| CB Chubb Ltd. | Add +0.1% | 0.28% | +0.01 |
| HD Home Depot Inc. | Add +0.5% | 1.79% | +0.01 |
| FCX Freeport-McMoran Inc. | Add +6.1% | 0.17% | +0.01 |
| RTX RTX Corp. | Add +1.3% | 0.17% | +0.01 |
| CRM Salesforce Inc. | Add +1.0% | 0.21% | +0.01 |
| COST Costco Wholesale Corp. | Add +4.8% | 0.17% | +0.01 |
| WMB Williams Cos Inc. | Add +0.5% | 0.46% | +0.01 |
| VZ Verizon Communications Inc. | Add +0.4% | 0.69% | +0.01 |
| XLG Invesco S&P 500 Top 50 ETF | Add +0.1% | 0.50% | +0.01 |
| ADP Automatic Data Processing | Add +5.9% | 0.19% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $217.7M | HD, CGGO, CGCV, TCAF, BRK.B |
| Q1 2026 | 188 | $192.9M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q4 2025 | 183 | $192.4M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q3 2025 | 173 | $185.4M | HD, CGCV, CGGO, BRK.B, TCAF |
| Q2 2025 | 171 | $157.4M | CGGO, BRK.B, SO, TCAF, IBM |
| Q1 2025 | 164 | $148.5M | BRK.B, CGGO, SO, TCAF, AAPL |
| Q4 2024 | 157 | $143.8M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q3 2024 | 177 | $159.3M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q2 2024 | 166 | $142.5M | CGGO, BRK.B, SO, AAPL, MSFT |
| Q1 2024 | 173 | $142.2M | BRK.B, CGGO, SO, MSFT, AAPL |