Carson Advisory Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 1, 2024), Carson Advisory Inc. reported 177 stock positions worth $159.3 million. Its top holding was Cap Group Global Growth (CGGO) at 4.1% of the portfolio, followed by Berkshire Hathaway Class B (BRK.B, 4.0%) and Southern (SO, 4.0%). Compared with Q2 2024, it opened 18 new positions, sold out of 7, added to 69 and reduced 72. The biggest buy was a new position in Western Asset Intermediate (SBI) and the biggest sale Microsoft (MSFT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- ATHENS, GA
- CIK
- 0001909304
- Portfolio Value
- $159.3M (Q3 2024)
- SEC Filing
- 0001909304-24-000005 ↗ filed Nov 1, 2024
Holdings Value
Holdings 177 stocks · $159.3M
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 4.08% | 215,484 | $6.5M | Add +9.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 4.05% | 14,013 | $6.4M | Add +1.7% |
| SO The Southern Co. | 4.00% | 70,707 | $6.4M | Add +1.1% |
| AAPL Apple Inc. | 3.29% | 22,481 | $5.2M | Reduce -6.7% |
| TCAF T Rowe PRC Cap Appreciation | 3.06% | 146,378 | $4.9M | Add +12.1% |
| EIX Edison International | 2.92% | 53,352 | $4.6M | Reduce -0.2% |
| MSFT Microsoft Corp. | 2.69% | 9,966 | $4.3M | Reduce -1.5% |
| D Dominion Energy Inc. | 2.49% | 68,737 | $4.0M | Add +1.3% |
| DUK Duke Energy Corp. | 2.32% | 32,055 | $3.7M | Add +0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 2.01% | 14,515 | $3.2M | Reduce -2.5% |
| JXN Jackson Financial Inc. Class A | 1.90% | 33,185 | $3.0M | Reduce -7.3% |
| HD Home Depot Inc. | 1.71% | 6,718 | $2.7M | Add +0.1% |
| T AT&T Inc. | 1.56% | 112,897 | $2.5M | Reduce -10.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.54% | 61,773 | $2.5M | Reduce -0.5% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.48% | 64,852 | $2.4M | Reduce -0.6% |
| JPM JPMorgan Chase & Co. | 1.42% | 10,710 | $2.3M | Reduce -2.3% |
| PG The Procter & Gamble Co. | 1.33% | 12,215 | $2.1M | Add +2.1% |
| NZF Nuveen Municipal Credit Inc. | 1.24% | 151,293 | $2.0M | Reduce -0.2% |
| SNV Synovus Financial Corp. | 1.23% | 44,189 | $2.0M | Reduce -3.5% |
| UPS United Parcel Service Class B | 1.18% | 13,749 | $1.9M | Add +4.4% |
| JNJ Johnson & Johnson | 1.11% | 10,951 | $1.8M | Reduce -3.6% |
| KO The Coca-Cola Co. | 1.08% | 24,044 | $1.7M | Reduce -8.2% |
| BX Blackstone Inc. | 1.05% | 10,940 | $1.7M | Reduce -0.2% |
| SLG SL Green Realty Corp. | 1.03% | 23,539 | $1.6M | Reduce -8.7% |
| WD Walker & Dunlop Inc. | 0.91% | 12,750 | $1.4M | No change |
| DAL Delta Air Lines Inc. | 0.90% | 28,094 | $1.4M | Reduce -24.6% |
| PFF iShares Preferred & Income S | 0.89% | 42,789 | $1.4M | Add +42.7% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.87% | 25,759 | $1.4M | Add +63.0% |
| AFL Aflac Inc. | 0.84% | 12,036 | $1.3M | Reduce -10.4% |
| AMZN Amazon.com Inc. | 0.77% | 6,602 | $1.2M | Reduce -4.2% |
| XOM Exxon Mobil Corp. | 0.77% | 10,481 | $1.2M | Reduce -0.3% |
| X United States Steel Corp. | 0.74% | 33,150 | $1.2M | Reduce -3.2% |
| VZ Verizon Communications Inc. | 0.73% | 25,960 | $1.2M | Reduce -0.2% |
| CVX Chevron Corp. | 0.71% | 7,728 | $1.1M | Add +7.5% |
| PEP Pepsico Inc. | 0.70% | 6,524 | $1.1M | Add +0.1% |
| C Citigroup Inc. | 0.68% | 17,288 | $1.1M | Reduce -2.4% |
| ETN Eaton Corp. PLC | 0.67% | 3,230 | $1.1M | Reduce -0.3% |
| NVDA Nvidia Corp. | 0.65% | 8,581 | $1.0M | Add +19.1% |
| PRU Prudential Financial Inc. | 0.65% | 8,599 | $1.0M | Reduce -1.1% |
| NEE Nextera Energy Inc. | 0.65% | 12,191 | $1.0M | Add +0.3% |
| CAT Caterpillar Inc. | 0.62% | 2,535 | $991K | Add +3.0% |
| META Meta Platforms Inc. Class A | 0.61% | 1,688 | $966K | Reduce -3.2% |
| JUST Goldman Sachs Just US LRG | 0.59% | 11,500 | $942K | No change |
| VIG Vanguard Dividend Apprec ETF | 0.59% | 4,747 | $940K | Add +16.4% |
| XLK SS Technology Select Sector | 0.58% | 4,128 | $932K | Add +15.6% |
| LLY Eli Lilly & Co. | 0.58% | 1,039 | $921K | Add +13.9% |
| PCG P G & E Corp. | 0.58% | 46,478 | $919K | Reduce -0.7% |
| WHR Whirlpool Corp. | 0.57% | 8,415 | $900K | Add +4.6% |
| STWD Starwood Property Trust Inc. | 0.55% | 43,057 | $878K | Reduce -3.4% |
| MU Micron Technology Inc. | 0.55% | 8,453 | $877K | Add +40.5% |
| TFC Truist Financial Corp. | 0.55% | 20,343 | $870K | Reduce -4.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.55% | 3,068 | $869K | Reduce -0.3% |
| WMT Walmart Inc. | 0.53% | 10,533 | $851K | Reduce -3.5% |
| SDY SS SPDR S&P Dividend ETF | 0.52% | 5,837 | $829K | Add +0.3% |
| LOW Lowe's Cos Inc. | 0.51% | 2,997 | $812K | Add +0.8% |
| VNQ Vanguard Real Estate ETF | 0.51% | 8,307 | $809K | Reduce -1.2% |
| XLG Invesco S&P 500 Top 50 ETF | 0.51% | 16,932 | $805K | Add +5.8% |
| WY Weyerhaeuser Co. | 0.50% | 23,711 | $803K | Reduce -9.7% |
| KRP Kimbell Royalty Partners LP | 0.50% | 49,150 | $791K | Add +1.8% |
| GOOG Alphabet Inc. Class C | 0.49% | 4,678 | $782K | Add +107.4% |
| WFC Wells Fargo & Co. | 0.49% | 13,719 | $775K | Reduce -0.4% |
| WMB Williams Cos Inc. | 0.49% | 16,975 | $775K | Add +0.7% |
| IVV iShares Core S&P 500 ETF | 0.47% | 1,305 | $753K | Add +0.9% |
| SBI Western Asset Intermediate | 0.46% | 89,381 | $733K | New |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.45% | 19,570 | $721K | No change |
| BA The Boeing Co. | 0.45% | 4,718 | $717K | Reduce -1.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.45% | 8,814 | $712K | Add +4.5% |
| APO Apollo Global Management Inc. | 0.44% | 5,659 | $707K | Reduce -2.6% |
| VXUS Vanguard Total Intl Stock | 0.44% | 10,894 | $705K | Reduce -1.3% |
| PFE Pfizer Inc. | 0.44% | 24,129 | $698K | Reduce -5.0% |
| MAR Marriott International Class A | 0.41% | 2,647 | $658K | Reduce -18.1% |
| CG The Carlyle Group Inc. | 0.41% | 15,223 | $655K | Reduce -1.3% |
| UNH Unitedhealth Group Inc. | 0.41% | 1,119 | $654K | Add +7.4% |
| DIVO Amplify CWP Enhan Divid ETF | 0.41% | 15,843 | $653K | Add +0.8% |
| VTRS Viatris Inc. | 0.40% | 54,750 | $636K | Reduce -1.2% |
| GE General Electric filed as GE AEROSPACE | 0.38% | 3,199 | $603K | Add +6.5% |
| PARAA Paramount Global Class B | 0.36% | 54,364 | $577K | Add +1.9% |
| XLV SS Health Care Select Sector | 0.35% | 3,620 | $558K | Add +16.8% |
| CRM Salesforce Inc. | 0.34% | 1,956 | $535K | Add +0.9% |
| GIS General Mills Inc. | 0.32% | 6,826 | $504K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.31% | 5,143 | $495K | Add +1.0% |
| ABBV Abbvie Inc. | 0.31% | 2,478 | $489K | Reduce -1.0% |
| PM Philip Morris International | 0.30% | 3,944 | $479K | Add +0.1% |
| MCD McDonald's Corp. | 0.30% | 1,565 | $476K | Add +0.1% |
| QCOM Qualcomm Inc. | 0.30% | 2,795 | $475K | Add +3.9% |
| ICE Intercontinental Exchange Inc. | 0.29% | 2,838 | $456K | Reduce -0.2% |
| JPC Nuveen Prefered & Income Opp | 0.28% | 55,638 | $449K | Add +48.3% |
| OXY Occidental Petroleum Corp. | 0.28% | 8,515 | $439K | Reduce -25.7% |
| MMU Western Asset Managed Munici | 0.27% | 40,304 | $437K | Add +2.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.27% | 2,497 | $436K | Add +0.2% |
| VGK Vanguard Ftse Europe ETF | 0.27% | 6,050 | $430K | Reduce -3.2% |
| XLI SS Industrial Select Sector | 0.27% | 3,153 | $427K | Add +24.8% |
| SCHW Schwab (charles) Corp. | 0.27% | 6,557 | $425K | Reduce -2.4% |
| IGPT Invesco AI and Next Gen Soft | 0.26% | 9,155 | $417K | Add +7.0% |
| VOO Vanguard S&P 500 ETF | 0.26% | 788 | $416K | Add +90.3% |
| MRK Merck & Co. Inc. | 0.26% | 3,659 | $416K | Add +3.0% |
| GILD Gilead Sciences Inc. | 0.26% | 4,928 | $413K | No change |
| ITW Illinois Tool Works | 0.26% | 1,570 | $412K | Add +0.1% |
| PNC PNC Financial Services Group | 0.26% | 2,208 | $408K | Reduce -6.3% |
| RSP Invesco S&P 500 Equal Weight | 0.25% | 2,261 | $405K | Add +0.1% |
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -1.5% | 2.69% | −0.48 |
| DAL Delta Air Lines Inc. | Reduce -24.6% | 0.90% | −0.34 |
| INTC Intel Corp. | Sold out | 0.00% | −0.32 |
| AAPL Apple Inc. | Reduce -6.7% | 3.29% | −0.27 |
| OXY Occidental Petroleum Corp. | Reduce -25.7% | 0.28% | −0.23 |
| HAL Halliburton Co. | Reduce -32.8% | 0.23% | −0.22 |
| BAC Bank of America Corp. | Reduce -0.5% | 1.54% | −0.19 |
| X United States Steel Corp. | Reduce -3.2% | 0.74% | −0.17 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -4.2% | 0.77% | −0.16 |
| BA The Boeing Co. | Reduce -1.2% | 0.45% | −0.16 |
| DVN Devon Energy Corp. | Sold out | 0.00% | −0.16 |
| F Ford Motor Co. | Reduce -30.9% | 0.17% | −0.16 |
| MBLY Mobileye Global Inc. Class A | Sold out | 0.00% | −0.15 |
| T AT&T Inc. | Reduce -10.9% | 1.56% | −0.14 |
| JPM JPMorgan Chase & Co. | Reduce -2.3% | 1.42% | −0.14 |
| MAR Marriott International Class A | Reduce -18.1% | 0.41% | −0.14 |
| CUK Carnival PLC-ADR | Sold out | 0.00% | −0.13 |
| C Citigroup Inc. | Reduce -2.4% | 0.68% | −0.11 |
| CRGY Crescent Energy Inc. Class A | Sold out | 0.00% | −0.09 |
| WFC Wells Fargo & Co. | Reduce -0.4% | 0.49% | −0.09 |
| KO The Coca-Cola Co. | Reduce -8.2% | 1.08% | −0.09 |
| SCHW Schwab (charles) Corp. | Reduce -2.4% | 0.27% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 0.77% | −0.08 |
| NZF Nuveen Municipal Credit Inc. | Reduce -0.2% | 1.24% | −0.07 |
| PRU Prudential Financial Inc. | Reduce -1.1% | 0.65% | −0.06 |
| PFE Pfizer Inc. | Reduce -5.0% | 0.44% | −0.06 |
| SNV Synovus Financial Corp. | Reduce -3.5% | 1.23% | −0.06 |
| JNJ Johnson & Johnson | Reduce -3.6% | 1.11% | −0.05 |
| FLG New York Community Bancorp | Sold out | 0.00% | −0.05 |
| STWD Starwood Property Trust Inc. | Reduce -3.4% | 0.55% | −0.04 |
| ETN Eaton Corp. PLC | Reduce -0.3% | 0.67% | −0.04 |
| APO Apollo Global Management Inc. | Reduce -2.6% | 0.44% | −0.04 |
| TFC Truist Financial Corp. | Reduce -4.4% | 0.55% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.3% | 0.55% | −0.03 |
| CGDV Cap Group Dividend Value | Reduce -0.6% | 1.48% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Reduce -7.2% | 0.23% | −0.03 |
| VXUS Vanguard Total Intl Stock | Reduce -1.3% | 0.44% | −0.02 |
| CG The Carlyle Group Inc. | Reduce -1.3% | 0.41% | −0.02 |
| XYZ Block Inc. | Reduce -4.8% | 0.18% | −0.02 |
| VGK Vanguard Ftse Europe ETF | Reduce -3.2% | 0.27% | −0.02 |
| TJX TJX Companies Inc. | Reduce -8.6% | 0.15% | −0.02 |
| CSCO Cisco Systems Inc. | Reduce -10.1% | 0.19% | −0.02 |
| COST Costco Wholesale Corp. | Reduce -3.8% | 0.18% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -0.2% | 0.73% | −0.02 |
| WY Weyerhaeuser Co. | Reduce -9.7% | 0.50% | −0.02 |
| CL Colgate-Palmolive Co. | Reduce -2.9% | 0.21% | −0.02 |
| AVGO Broadcom Inc. | Reduce -4.5% | 0.16% | −0.01 |
| VTRS Viatris Inc. | Reduce -1.2% | 0.40% | −0.01 |
| DEO Diageo PLC-Sponsored ADR | Reduce -6.4% | 0.19% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| SBI Western Asset Intermediate | New | 0.46% | +0.46 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +63.0% | 0.87% | +0.29 |
| PFF iShares Preferred & Income S | Add +42.7% | 0.89% | +0.23 |
| CGBL Cap Group Core Balanced | New | 0.23% | +0.23 |
| GOOG Alphabet Inc. Class C | Add +107.4% | 0.49% | +0.20 |
| SO The Southern Co. | Add +1.1% | 4.00% | +0.19 |
| TCAF T Rowe PRC Cap Appreciation | Add +12.1% | 3.06% | +0.18 |
| D Dominion Energy Inc. | Add +1.3% | 2.49% | +0.16 |
| GEV GE Vernova Inc. | New | 0.16% | +0.16 |
| PFFA Virtus Infracap US Pref STCK | New | 0.16% | +0.16 |
| SPTS SS SPDR P St Term TSY ETF | New | 0.16% | +0.16 |
| KNG FT Vest S&P 500 DVD Arst TRG | New | 0.15% | +0.15 |
| SNOW Snowflake Inc. | New | 0.15% | +0.15 |
| LMT Lockheed Martin Corp. | New | 0.15% | +0.15 |
| BMY Bristol-Myers Squibb Co. | New | 0.14% | +0.14 |
| RF Regions Financial Corp. | New | 0.14% | +0.14 |
| DFNL Davis Select Financial ETF | New | 0.13% | +0.13 |
| LIN Linde PLC | New | 0.13% | +0.13 |
| PHM Pultegroup Inc. | New | 0.13% | +0.13 |
| NEM Newmont Corp. | New | 0.13% | +0.13 |
| CGMU Cap Group Municipal Income | New | 0.13% | +0.13 |
| FIS Fidelity National Info Serv | New | 0.13% | +0.13 |
| AEP American Electric Power | New | 0.13% | +0.13 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.7% | 4.05% | +0.12 |
| VOO Vanguard S&P 500 ETF | Add +90.3% | 0.26% | +0.12 |
| GRAL Grail Inc. | New | 0.11% | +0.11 |
| HD Home Depot Inc. | Add +0.1% | 1.71% | +0.09 |
| JPC Nuveen Prefered & Income Opp | Add +48.3% | 0.28% | +0.09 |
| DUK Duke Energy Corp. | Add +0.3% | 2.32% | +0.07 |
| VIG Vanguard Dividend Apprec ETF | Add +16.4% | 0.59% | +0.07 |
| XLI SS Industrial Select Sector | Add +24.8% | 0.27% | +0.05 |
| LOW Lowe's Cos Inc. | Add +0.8% | 0.51% | +0.05 |
| CAT Caterpillar Inc. | Add +3.0% | 0.62% | +0.05 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +4.5% | 0.45% | +0.04 |
| GE General Electric | Add +6.5% | 0.38% | +0.04 |
| NEE Nextera Energy Inc. | Add +0.3% | 0.65% | +0.04 |
| IWF iShares Russell 1000 Growth | Add +29.1% | 0.24% | +0.04 |
| UNH Unitedhealth Group Inc. | Add +7.4% | 0.41% | +0.04 |
| BXP BXP Inc. | Add +0.0% | 0.23% | +0.03 |
| XLV SS Health Care Select Sector | Add +16.8% | 0.35% | +0.03 |
| ILMN Illumina Inc. | Add +3.8% | 0.23% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +21.7% | 0.22% | +0.03 |
| NVDA Nvidia Corp. | Add +19.1% | 0.65% | +0.03 |
| PM Philip Morris International | Add +0.1% | 0.30% | +0.02 |
| MCD McDonald's Corp. | Add +0.1% | 0.30% | +0.02 |
| XLK SS Technology Select Sector | Add +15.6% | 0.58% | +0.02 |
| IJR iShares Core S&P Small-Cap E | Add +10.7% | 0.23% | +0.02 |
| CGGO Cap Group Global Growth | Add +9.5% | 4.08% | +0.01 |
| ZNTL Zentalis Pharmaceuticals Inc. | Add +55.8% | 0.06% | +0.01 |
| ADI Analog Devices Inc. | Add +16.3% | 0.20% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $217.7M | HD, CGGO, CGCV, TCAF, BRK.B |
| Q1 2026 | 188 | $192.9M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q4 2025 | 183 | $192.4M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q3 2025 | 173 | $185.4M | HD, CGCV, CGGO, BRK.B, TCAF |
| Q2 2025 | 171 | $157.4M | CGGO, BRK.B, SO, TCAF, IBM |
| Q1 2025 | 164 | $148.5M | BRK.B, CGGO, SO, TCAF, AAPL |
| Q4 2024 | 157 | $143.8M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q3 2024 | 177 | $159.3M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q2 2024 | 166 | $142.5M | CGGO, BRK.B, SO, AAPL, MSFT |
| Q1 2024 | 173 | $142.2M | BRK.B, CGGO, SO, MSFT, AAPL |