Carson Advisory Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Carson Advisory Inc. reported 157 stock positions worth $143.8 million. Its top holding was Cap Group Global Growth (CGGO) at 4.4% of the portfolio, followed by Berkshire Hathaway Class B (BRK.B, 4.4%) and Southern (SO, 4.0%). Compared with Q3 2024, it opened 11 new positions, sold out of 31, added to 42 and reduced 89. The biggest buy was iShares Flex I A ETF-Usd (BINC, shares +70%) and the biggest sale an exit from Caterpillar (CAT).
- Most Recent 13F
- Q2 2026
- Location
- ATHENS, GA
- CIK
- 0001909304
- Portfolio Value
- $143.8M (Q4 2024)
- SEC Filing
- 0001909304-25-000001 ↗ filed Feb 13, 2025
Holdings Value
Holdings 157 stocks · $143.8M
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 4.40% | 216,419 | $6.3M | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 4.36% | 13,846 | $6.3M | Reduce -1.2% |
| SO The Southern Co. | 3.97% | 69,406 | $5.7M | Reduce -1.8% |
| AAPL Apple Inc. | 3.62% | 20,800 | $5.2M | Reduce -7.5% |
| TCAF T Rowe PRC Cap Appreciation | 3.45% | 149,007 | $5.0M | Add +1.8% |
| EIX Edison International | 2.90% | 52,228 | $4.2M | Reduce -2.1% |
| D Dominion Energy Inc. | 2.70% | 72,195 | $3.9M | Add +5.0% |
| DUK Duke Energy Corp. | 2.37% | 31,636 | $3.4M | Reduce -1.3% |
| MSFT Microsoft Corp. | 2.28% | 7,768 | $3.3M | Reduce -22.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 2.26% | 14,765 | $3.2M | Add +1.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.85% | 60,538 | $2.7M | Reduce -2.0% |
| JXN Jackson Financial Inc. Class A | 1.78% | 29,382 | $2.6M | Reduce -11.5% |
| HD Home Depot Inc. | 1.77% | 6,540 | $2.5M | Reduce -2.6% |
| T AT&T Inc. | 1.75% | 110,256 | $2.5M | Reduce -2.3% |
| JPM JPMorgan Chase & Co. | 1.68% | 10,050 | $2.4M | Reduce -6.2% |
| BINC iShares Flex I A ETF-Usd Inc. | 1.59% | 43,818 | $2.3M | Add +70.1% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 1.56% | 63,623 | $2.2M | Reduce -1.9% |
| SNV Synovus Financial Corp. | 1.47% | 41,172 | $2.1M | Reduce -6.8% |
| PG The Procter & Gamble Co. | 1.43% | 12,228 | $2.1M | Add +0.1% |
| BX Blackstone Inc. | 1.24% | 10,340 | $1.8M | Reduce -5.5% |
| NZF Nuveen Municipal Credit Inc. | 1.21% | 142,993 | $1.7M | Reduce -5.5% |
| DAL Delta Air Lines Inc. | 1.11% | 26,385 | $1.6M | Reduce -6.1% |
| JNJ Johnson & Johnson | 1.09% | 10,805 | $1.6M | Reduce -1.3% |
| UPS United Parcel Service Class B | 1.07% | 12,213 | $1.5M | Reduce -11.2% |
| PFF iShares Preferred & Income S | 1.05% | 47,850 | $1.5M | Add +11.8% |
| KO The Coca-Cola Co. | 1.03% | 23,792 | $1.5M | Reduce -1.1% |
| SLG SL Green Realty Corp. | 1.02% | 21,671 | $1.5M | Reduce -7.9% |
| SBI Western Asset Intermediate | 0.94% | 174,753 | $1.4M | Add +95.5% |
| WD Walker & Dunlop Inc. | 0.85% | 12,600 | $1.2M | Reduce -1.2% |
| AFL Aflac Inc. | 0.85% | 11,833 | $1.2M | Reduce -1.7% |
| C Citigroup Inc. | 0.81% | 16,635 | $1.2M | Reduce -3.8% |
| X United States Steel Corp. | 0.76% | 31,950 | $1.1M | Reduce -3.6% |
| ETN Eaton Corp. PLC | 0.75% | 3,230 | $1.1M | No change |
| CVX Chevron Corp. | 0.74% | 7,390 | $1.1M | Reduce -4.4% |
| AMZN Amazon.com Inc. | 0.71% | 4,641 | $1.0M | Reduce -29.7% |
| VZ Verizon Communications Inc. | 0.70% | 25,228 | $1.0M | Reduce -2.8% |
| WHR Whirlpool Corp. | 0.69% | 8,725 | $999K | Add +3.7% |
| PRU Prudential Financial Inc. | 0.69% | 8,399 | $996K | Reduce -2.3% |
| NVDA Nvidia Corp. | 0.68% | 7,316 | $982K | Reduce -14.7% |
| PEP Pepsico Inc. | 0.67% | 6,307 | $959K | Reduce -3.3% |
| JUST Goldman Sachs Just US LRG | 0.66% | 11,500 | $956K | No change |
| WMT Walmart Inc. | 0.66% | 10,529 | $951K | Reduce -0.0% |
| WFC Wells Fargo & Co. | 0.65% | 13,227 | $929K | Reduce -3.6% |
| PCG P G & E Corp. | 0.64% | 45,928 | $927K | Reduce -1.2% |
| XOM Exxon Mobil Corp. | 0.63% | 8,422 | $906K | Reduce -19.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.62% | 3,068 | $889K | No change |
| TFC Truist Financial Corp. | 0.61% | 20,294 | $880K | Reduce -0.2% |
| VIG Vanguard Dividend Apprec ETF | 0.61% | 4,474 | $876K | Reduce -5.8% |
| NEE Nextera Energy Inc. | 0.60% | 12,128 | $869K | Reduce -0.5% |
| BA The Boeing Co. | 0.60% | 4,858 | $860K | Add +3.0% |
| META Meta Platforms Inc. Class A | 0.58% | 1,422 | $833K | Reduce -15.8% |
| DIVO Amplify CWP Enhan Divid ETF | 0.56% | 19,985 | $809K | Add +26.1% |
| STWD Starwood Property Trust Inc. | 0.56% | 42,557 | $806K | Reduce -1.2% |
| IJR iShares Core S&P Small-Cap E | 0.56% | 6,940 | $800K | Add +125.0% |
| CG The Carlyle Group Inc. | 0.53% | 15,026 | $759K | Reduce -1.3% |
| APO Apollo Global Management Inc. | 0.52% | 4,485 | $741K | Reduce -20.8% |
| VNQ Vanguard Real Estate ETF | 0.51% | 8,207 | $731K | Reduce -1.2% |
| MU Micron Technology Inc. | 0.50% | 8,592 | $723K | Add +1.6% |
| LOW Lowe's Cos Inc. | 0.48% | 2,822 | $696K | Reduce -5.8% |
| NUMV Nuveen ESG Mid-Cap Value ETF | 0.47% | 19,470 | $678K | Reduce -0.5% |
| CRM Salesforce Inc. | 0.47% | 2,026 | $677K | Add +3.6% |
| VTRS Viatris Inc. | 0.46% | 53,600 | $667K | Reduce -2.1% |
| VXUS Vanguard Total Intl Stock | 0.43% | 10,519 | $620K | Reduce -3.4% |
| UNH Unitedhealth Group Inc. | 0.41% | 1,178 | $596K | Add +5.3% |
| WY Weyerhaeuser Co. | 0.40% | 20,212 | $569K | Reduce -14.8% |
| GOOGL Alphabet Inc. Class A | 0.39% | 2,990 | $566K | New |
| GE General Electric filed as GE AEROSPACE | 0.37% | 3,193 | $533K | Reduce -0.2% |
| LLY Eli Lilly & Co. | 0.35% | 647 | $499K | Reduce -37.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.35% | 2,529 | $499K | Add +8.7% |
| SCHW Schwab (charles) Corp. | 0.34% | 6,557 | $485K | No change |
| PM Philip Morris International | 0.33% | 3,946 | $475K | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 0.33% | 875 | $472K | Add +11.0% |
| PARAA Paramount Global Class B | 0.33% | 45,014 | $471K | Reduce -17.2% |
| MMU Western Asset Managed Munici | 0.31% | 43,769 | $446K | Add +8.6% |
| ABBV Abbvie Inc. | 0.31% | 2,478 | $440K | No change |
| GIS General Mills Inc. | 0.30% | 6,827 | $435K | Add +0.0% |
| GILD Gilead Sciences Inc. | 0.30% | 4,628 | $427K | Reduce -6.1% |
| KRP Kimbell Royalty Partners LP | 0.30% | 26,200 | $425K | Reduce -46.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.29% | 3,800 | $423K | Reduce -26.1% |
| CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED | 0.29% | 13,353 | $418K | Add +15.6% |
| PNC PNC Financial Services Group | 0.28% | 2,109 | $407K | Reduce -4.5% |
| QCOM Qualcomm Inc. | 0.28% | 2,632 | $404K | Reduce -5.8% |
| PULS Pgim Ultra Short Bond ETF | 0.28% | 8,107 | $402K | New |
| ZION Zions Bancorp NA | 0.28% | 7,305 | $396K | Reduce -5.2% |
| ITW Illinois Tool Works | 0.27% | 1,551 | $393K | Reduce -1.2% |
| IJH iShares Core S&P Midcap ETF | 0.27% | 6,233 | $388K | Add +10.5% |
| ICE Intercontinental Exchange Inc. | 0.27% | 2,603 | $388K | Reduce -8.3% |
| VGK Vanguard Ftse Europe ETF | 0.27% | 6,052 | $384K | Add +0.0% |
| CB Chubb Ltd. | 0.27% | 1,380 | $381K | Reduce -1.4% |
| IVV iShares Core S&P 500 ETF | 0.26% | 641 | $377K | Reduce -50.9% |
| JPC Nuveen Prefered & Income Opp | 0.26% | 47,433 | $373K | Reduce -14.8% |
| MRK Merck & Co. Inc. | 0.26% | 3,731 | $371K | Add +2.0% |
| FAST Fastenal Co. | 0.26% | 5,158 | $371K | Add +13.2% |
| ILMN Illumina Inc. | 0.26% | 2,757 | $368K | No change |
| IWF iShares Russell 1000 Growth | 0.25% | 905 | $363K | Reduce -11.8% |
| MCD McDonald's Corp. | 0.25% | 1,241 | $360K | Reduce -20.7% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.25% | 8,652 | $358K | New |
| PFE Pfizer Inc. | 0.25% | 13,438 | $357K | Reduce -44.3% |
| MCO Moody's Corp. | 0.24% | 741 | $351K | Add +2.9% |
| AVGO Broadcom Inc. | 0.24% | 1,469 | $341K | Reduce -1.3% |
Portfolio Sells Q3 2024 → Q4 2024
| CAT Caterpillar Inc. | Sold out | 0.00% | −0.62 |
| XLK SS Technology Select Sector | Sold out | 0.00% | −0.58 |
| XLG Invesco S&P 500 Top 50 ETF | Sold out | 0.00% | −0.51 |
| GOOG Alphabet Inc. Class C | Sold out | 0.00% | −0.49 |
| WMB Williams Cos Inc. | Sold out | 0.00% | −0.49 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Sold out | 0.00% | −0.45 |
| MSFT Microsoft Corp. | Reduce -22.1% | 2.28% | −0.42 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −0.35 |
| SDY SS SPDR S&P Dividend ETF | Reduce -59.8% | 0.22% | −0.30 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.28 |
| XLI SS Industrial Select Sector | Sold out | 0.00% | −0.27 |
| IGPT Invesco AI and Next Gen Soft | Sold out | 0.00% | −0.26 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.25 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.23 |
| HAL Halliburton Co. | Sold out | 0.00% | −0.23 |
| LLY Eli Lilly & Co. | Reduce -37.7% | 0.35% | −0.23 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.22 |
| KMI Kinder Morgan Inc. | Sold out | 0.00% | −0.22 |
| CPA Copa Holdings SA Class A | Sold out | 0.00% | −0.22 |
| IVV iShares Core S&P 500 ETF | Reduce -50.9% | 0.26% | −0.21 |
| MAR Marriott International Class A | Reduce -59.4% | 0.21% | −0.20 |
| KRP Kimbell Royalty Partners LP | Reduce -46.7% | 0.30% | −0.20 |
| PFE Pfizer Inc. | Reduce -44.3% | 0.25% | −0.19 |
| F Ford Motor Co. | Sold out | 0.00% | −0.17 |
| PFFA Virtus Infracap US Pref STCK | Sold out | 0.00% | −0.16 |
| FCX Freeport-McMoran Inc. | Sold out | 0.00% | −0.16 |
| SPTS SS SPDR P St Term TSY ETF | Sold out | 0.00% | −0.16 |
| KNG FT Vest S&P 500 DVD Arst TRG | Sold out | 0.00% | −0.15 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.15 |
| XOM Exxon Mobil Corp. | Reduce -19.6% | 0.63% | −0.14 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.13 |
| LIN Linde PLC | Sold out | 0.00% | −0.13 |
| PHM Pultegroup Inc. | Sold out | 0.00% | −0.13 |
| CGCP Cap Group Core Plus Income | Sold out | 0.00% | −0.13 |
| NEM Newmont Corp. | Sold out | 0.00% | −0.13 |
| CGMU Cap Group Municipal Income | Sold out | 0.00% | −0.13 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −0.13 |
| AEP American Electric Power | Sold out | 0.00% | −0.13 |
| JXN Jackson Financial Inc. Class A | Reduce -11.5% | 1.78% | −0.12 |
| WY Weyerhaeuser Co. | Reduce -14.8% | 0.40% | −0.11 |
| UPS United Parcel Service Class B | Reduce -11.2% | 1.07% | −0.11 |
| AMZN Amazon.com Inc. | Reduce -29.7% | 0.71% | −0.06 |
| NUV Nuveen Municipal Value | Sold out | 0.00% | −0.06 |
| WD Walker & Dunlop Inc. | Reduce -1.2% | 0.85% | −0.06 |
| KO The Coca-Cola Co. | Reduce -1.1% | 1.03% | −0.05 |
| MCD McDonald's Corp. | Reduce -20.7% | 0.25% | −0.05 |
| NEE Nextera Energy Inc. | Reduce -0.5% | 0.60% | −0.04 |
| DEO Diageo PLC-Sponsored ADR | Reduce -20.8% | 0.15% | −0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -19.6% | 0.24% | −0.04 |
| PARAA Paramount Global Class B | Reduce -17.2% | 0.33% | −0.04 |
Portfolio Buys Q3 2024 → Q4 2024
| BINC iShares Flex I A ETF-Usd Inc. | Add +70.1% | 1.59% | +0.72 |
| SBI Western Asset Intermediate | Add +95.5% | 0.94% | +0.48 |
| GOOGL Alphabet Inc. Class A | New | 0.39% | +0.39 |
| TCAF T Rowe PRC Cap Appreciation | Add +1.8% | 3.45% | +0.39 |
| IJR iShares Core S&P Small-Cap E | Add +125.0% | 0.56% | +0.33 |
| CGGO Cap Group Global Growth | Add +0.4% | 4.40% | +0.32 |
| PULS Pgim Ultra Short Bond ETF | New | 0.28% | +0.28 |
| DBEF Xtrackers MSCI Eafe Hedged E | New | 0.25% | +0.25 |
| IBM Intl Business Machines Corp. | Add +1.7% | 2.26% | +0.24 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.23% | +0.23 |
| VSS Vanguard Ftse All Wo X-US SC | New | 0.23% | +0.23 |
| D Dominion Energy Inc. | Add +5.0% | 2.70% | +0.21 |
| CVS CVS Health Corp. | New | 0.20% | +0.20 |
| LNC Lincoln National Corp. | New | 0.19% | +0.19 |
| RJF Raymond James Financial Inc. | New | 0.17% | +0.17 |
| PFF iShares Preferred & Income S | Add +11.8% | 1.05% | +0.15 |
| DIVO Amplify CWP Enhan Divid ETF | Add +26.1% | 0.56% | +0.15 |
| BA The Boeing Co. | Add +3.0% | 0.60% | +0.15 |
| EMR Emerson Electric Co. | New | 0.15% | +0.15 |
| VHT Vanguard Health Care ETF | New | 0.14% | +0.14 |
| ALL Allstate Corp. | New | 0.14% | +0.14 |
| CRM Salesforce Inc. | Add +3.6% | 0.47% | +0.14 |
| WHR Whirlpool Corp. | Add +3.7% | 0.69% | +0.13 |
| PG The Procter & Gamble Co. | Add +0.1% | 1.43% | +0.10 |
| TSM Taiwan Semiconductor-SP ADR | Add +8.7% | 0.35% | +0.09 |
| VOO Vanguard S&P 500 ETF | Add +11.0% | 0.33% | +0.07 |
| CGBL Cap Group Core Balanced | Add +15.6% | 0.29% | +0.07 |
| GRAL Grail Inc. | Add +11.3% | 0.17% | +0.06 |
| FAST Fastenal Co. | Add +13.2% | 0.26% | +0.05 |
| IJH iShares Core S&P Midcap ETF | Add +10.5% | 0.27% | +0.05 |
| TJX TJX Companies Inc. | Add +13.2% | 0.20% | +0.04 |
| ENB Enbridge Inc. | Add +4.4% | 0.21% | +0.04 |
| MMU Western Asset Managed Munici | Add +8.6% | 0.31% | +0.04 |
| MO Altria Group Inc. | Add +3.5% | 0.24% | +0.04 |
| PM Philip Morris International | Add +0.1% | 0.33% | +0.03 |
| MCO Moody's Corp. | Add +2.9% | 0.24% | +0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +3.8% | 0.19% | +0.03 |
| RVT Royce Small-Cap Trust Inc. | Add +2.9% | 0.18% | +0.02 |
| RTX RTX Corp. | Add +2.3% | 0.18% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +1.5% | 0.17% | +0.01 |
| RY Royal Bank of Canada | Add +0.3% | 0.15% | +0.01 |
| SBUX Starbucks Corp. | Add +0.1% | 0.22% | +0.01 |
| BXP BXP Inc. | Add +0.0% | 0.24% | +0.01 |
| LHX L3HARRIS Technologies Inc. | Add +5.5% | 0.17% | +0.01 |
| UNH Unitedhealth Group Inc. | Add +5.3% | 0.41% | +0.00 |
| MDLZ Mondelez International Inc. Class A | Add +11.8% | 0.24% | +0.00 |
| NOC Northrop Grumman Corp. | Add +1.7% | 0.22% | +0.00 |
| MRK Merck & Co. Inc. | Add +2.0% | 0.26% | −0.00 |
| VGK Vanguard Ftse Europe ETF | Add +0.0% | 0.27% | −0.00 |
| ZNTL Zentalis Pharmaceuticals Inc. | Add +0.4% | 0.05% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 204 | $217.7M | HD, CGGO, CGCV, TCAF, BRK.B |
| Q1 2026 | 188 | $192.9M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q4 2025 | 183 | $192.4M | HD, CGCV, CGGO, TCAF, BRK.B |
| Q3 2025 | 173 | $185.4M | HD, CGCV, CGGO, BRK.B, TCAF |
| Q2 2025 | 171 | $157.4M | CGGO, BRK.B, SO, TCAF, IBM |
| Q1 2025 | 164 | $148.5M | BRK.B, CGGO, SO, TCAF, AAPL |
| Q4 2024 | 157 | $143.8M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q3 2024 | 177 | $159.3M | CGGO, BRK.B, SO, AAPL, TCAF |
| Q2 2024 | 166 | $142.5M | CGGO, BRK.B, SO, AAPL, MSFT |
| Q1 2024 | 173 | $142.2M | BRK.B, CGGO, SO, MSFT, AAPL |