Carson Advisory Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Carson Advisory Inc. reported 157 stock positions worth $143.8 million. Its top holding was Cap Group Global Growth (CGGO) at 4.4% of the portfolio, followed by Berkshire Hathaway Class B (BRK.B, 4.4%) and Southern (SO, 4.0%). Compared with Q3 2024, it opened 11 new positions, sold out of 31, added to 42 and reduced 89. The biggest buy was iShares Flex I A ETF-Usd (BINC, shares +70%) and the biggest sale an exit from Caterpillar (CAT).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0001909304
Portfolio Value
$143.8M (Q4 2024)
SEC Filing
0001909304-25-000001 ↗ filed Feb 13, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $142.2M Q1 2024 Q2 2024: $142.5M Q2 2024 Q3 2024: $159.3M Q3 2024 Q4 2024: $143.8M $143.8M Q4 2024 Q1 2025: $148.5M Q1 2025 Q2 2025: $157.4M Q2 2025 Q3 2025: $185.4M Q3 2025 Q4 2025: $192.4M Q4 2025 Q1 2026: $192.9M Q1 2026 Q2 2026: $217.7M Q2 2026

Holdings 157 stocks · $143.8M

CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 4.40% 216,419 $6.3M Add +0.4%
BRK.B Berkshire Hathaway Inc. Class B 4.36% 13,846 $6.3M Reduce -1.2%
SO The Southern Co. 3.97% 69,406 $5.7M Reduce -1.8%
AAPL Apple Inc. 3.62% 20,800 $5.2M Reduce -7.5%
TCAF T Rowe PRC Cap Appreciation 3.45% 149,007 $5.0M Add +1.8%
EIX Edison International 2.90% 52,228 $4.2M Reduce -2.1%
D Dominion Energy Inc. 2.70% 72,195 $3.9M Add +5.0%
DUK Duke Energy Corp. 2.37% 31,636 $3.4M Reduce -1.3%
MSFT Microsoft Corp. 2.28% 7,768 $3.3M Reduce -22.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 2.26% 14,765 $3.2M Add +1.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 1.85% 60,538 $2.7M Reduce -2.0%
JXN Jackson Financial Inc. Class A 1.78% 29,382 $2.6M Reduce -11.5%
HD Home Depot Inc. 1.77% 6,540 $2.5M Reduce -2.6%
T AT&T Inc. 1.75% 110,256 $2.5M Reduce -2.3%
JPM JPMorgan Chase & Co. 1.68% 10,050 $2.4M Reduce -6.2%
BINC iShares Flex I A ETF-Usd Inc. 1.59% 43,818 $2.3M Add +70.1%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 1.56% 63,623 $2.2M Reduce -1.9%
SNV Synovus Financial Corp. 1.47% 41,172 $2.1M Reduce -6.8%
PG The Procter & Gamble Co. 1.43% 12,228 $2.1M Add +0.1%
BX Blackstone Inc. 1.24% 10,340 $1.8M Reduce -5.5%
NZF Nuveen Municipal Credit Inc. 1.21% 142,993 $1.7M Reduce -5.5%
DAL Delta Air Lines Inc. 1.11% 26,385 $1.6M Reduce -6.1%
JNJ Johnson & Johnson 1.09% 10,805 $1.6M Reduce -1.3%
UPS United Parcel Service Class B 1.07% 12,213 $1.5M Reduce -11.2%
PFF iShares Preferred & Income S 1.05% 47,850 $1.5M Add +11.8%
KO The Coca-Cola Co. 1.03% 23,792 $1.5M Reduce -1.1%
SLG SL Green Realty Corp. 1.02% 21,671 $1.5M Reduce -7.9%
SBI Western Asset Intermediate 0.94% 174,753 $1.4M Add +95.5%
WD Walker & Dunlop Inc. 0.85% 12,600 $1.2M Reduce -1.2%
AFL Aflac Inc. 0.85% 11,833 $1.2M Reduce -1.7%
C Citigroup Inc. 0.81% 16,635 $1.2M Reduce -3.8%
X United States Steel Corp. 0.76% 31,950 $1.1M Reduce -3.6%
ETN Eaton Corp. PLC 0.75% 3,230 $1.1M No change
CVX Chevron Corp. 0.74% 7,390 $1.1M Reduce -4.4%
AMZN Amazon.com Inc. 0.71% 4,641 $1.0M Reduce -29.7%
VZ Verizon Communications Inc. 0.70% 25,228 $1.0M Reduce -2.8%
WHR Whirlpool Corp. 0.69% 8,725 $999K Add +3.7%
PRU Prudential Financial Inc. 0.69% 8,399 $996K Reduce -2.3%
NVDA Nvidia Corp. 0.68% 7,316 $982K Reduce -14.7%
PEP Pepsico Inc. 0.67% 6,307 $959K Reduce -3.3%
JUST Goldman Sachs Just US LRG 0.66% 11,500 $956K No change
WMT Walmart Inc. 0.66% 10,529 $951K Reduce -0.0%
WFC Wells Fargo & Co. 0.65% 13,227 $929K Reduce -3.6%
PCG P G & E Corp. 0.64% 45,928 $927K Reduce -1.2%
XOM Exxon Mobil Corp. 0.63% 8,422 $906K Reduce -19.6%
VTI VG Morningstar TS MKT ETF-US 0.62% 3,068 $889K No change
TFC Truist Financial Corp. 0.61% 20,294 $880K Reduce -0.2%
VIG Vanguard Dividend Apprec ETF 0.61% 4,474 $876K Reduce -5.8%
NEE Nextera Energy Inc. 0.60% 12,128 $869K Reduce -0.5%
BA The Boeing Co. 0.60% 4,858 $860K Add +3.0%
META Meta Platforms Inc. Class A 0.58% 1,422 $833K Reduce -15.8%
DIVO Amplify CWP Enhan Divid ETF 0.56% 19,985 $809K Add +26.1%
STWD Starwood Property Trust Inc. 0.56% 42,557 $806K Reduce -1.2%
IJR iShares Core S&P Small-Cap E 0.56% 6,940 $800K Add +125.0%
CG The Carlyle Group Inc. 0.53% 15,026 $759K Reduce -1.3%
APO Apollo Global Management Inc. 0.52% 4,485 $741K Reduce -20.8%
VNQ Vanguard Real Estate ETF 0.51% 8,207 $731K Reduce -1.2%
MU Micron Technology Inc. 0.50% 8,592 $723K Add +1.6%
LOW Lowe's Cos Inc. 0.48% 2,822 $696K Reduce -5.8%
NUMV Nuveen ESG Mid-Cap Value ETF 0.47% 19,470 $678K Reduce -0.5%
CRM Salesforce Inc. 0.47% 2,026 $677K Add +3.6%
VTRS Viatris Inc. 0.46% 53,600 $667K Reduce -2.1%
VXUS Vanguard Total Intl Stock 0.43% 10,519 $620K Reduce -3.4%
UNH Unitedhealth Group Inc. 0.41% 1,178 $596K Add +5.3%
WY Weyerhaeuser Co. 0.40% 20,212 $569K Reduce -14.8%
GOOGL Alphabet Inc. Class A 0.39% 2,990 $566K New
GE General Electric filed as GE AEROSPACE 0.37% 3,193 $533K Reduce -0.2%
LLY Eli Lilly & Co. 0.35% 647 $499K Reduce -37.7%
TSM Taiwan Semiconductor-SP ADR 0.35% 2,529 $499K Add +8.7%
SCHW Schwab (charles) Corp. 0.34% 6,557 $485K No change
PM Philip Morris International 0.33% 3,946 $475K Add +0.1%
VOO Vanguard S&P 500 ETF 0.33% 875 $472K Add +11.0%
PARAA Paramount Global Class B 0.33% 45,014 $471K Reduce -17.2%
MMU Western Asset Managed Munici 0.31% 43,769 $446K Add +8.6%
ABBV Abbvie Inc. 0.31% 2,478 $440K No change
GIS General Mills Inc. 0.30% 6,827 $435K Add +0.0%
GILD Gilead Sciences Inc. 0.30% 4,628 $427K Reduce -6.1%
KRP Kimbell Royalty Partners LP 0.30% 26,200 $425K Reduce -46.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.29% 3,800 $423K Reduce -26.1%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 0.29% 13,353 $418K Add +15.6%
PNC PNC Financial Services Group 0.28% 2,109 $407K Reduce -4.5%
QCOM Qualcomm Inc. 0.28% 2,632 $404K Reduce -5.8%
PULS Pgim Ultra Short Bond ETF 0.28% 8,107 $402K New
ZION Zions Bancorp NA 0.28% 7,305 $396K Reduce -5.2%
ITW Illinois Tool Works 0.27% 1,551 $393K Reduce -1.2%
IJH iShares Core S&P Midcap ETF 0.27% 6,233 $388K Add +10.5%
ICE Intercontinental Exchange Inc. 0.27% 2,603 $388K Reduce -8.3%
VGK Vanguard Ftse Europe ETF 0.27% 6,052 $384K Add +0.0%
CB Chubb Ltd. 0.27% 1,380 $381K Reduce -1.4%
IVV iShares Core S&P 500 ETF 0.26% 641 $377K Reduce -50.9%
JPC Nuveen Prefered & Income Opp 0.26% 47,433 $373K Reduce -14.8%
MRK Merck & Co. Inc. 0.26% 3,731 $371K Add +2.0%
FAST Fastenal Co. 0.26% 5,158 $371K Add +13.2%
ILMN Illumina Inc. 0.26% 2,757 $368K No change
IWF iShares Russell 1000 Growth 0.25% 905 $363K Reduce -11.8%
MCD McDonald's Corp. 0.25% 1,241 $360K Reduce -20.7%
DBEF Xtrackers MSCI Eafe Hedged E 0.25% 8,652 $358K New
PFE Pfizer Inc. 0.25% 13,438 $357K Reduce -44.3%
MCO Moody's Corp. 0.24% 741 $351K Add +2.9%
AVGO Broadcom Inc. 0.24% 1,469 $341K Reduce -1.3%
MDLZ Mondelez International Inc. Class A 0.24% 5,689 $340K Add +11.8%
VTV Vanguard Mrngstr Val ETF-Aui 0.24% 2,007 $340K Reduce -19.6%
MO Altria Group Inc. 0.24% 6,485 $339K Add +3.5%
BXP BXP Inc. 0.24% 4,559 $339K Add +0.0%
QQQ Invesco QQQ Trust Series 1 0.23% 648 $331K New
VSS Vanguard Ftse All Wo X-US SC 0.23% 2,885 $330K New
CSCO Cisco Systems Inc. 0.23% 5,521 $327K Reduce -4.5%
XYZ Block Inc. 0.22% 3,740 $318K Reduce -11.5%
ABT Abbott Laboratories 0.22% 2,808 $318K Reduce -0.3%
NOC Northrop Grumman Corp. 0.22% 674 $316K Add +1.7%
SNOW Snowflake Inc. 0.22% 2,015 $311K Reduce -3.6%
KHC The Kraft Heinz Co. 0.22% 10,130 $311K Reduce -0.9%
SDY SS SPDR S&P Dividend ETF 0.22% 2,347 $310K Reduce -59.8%
SBUX Starbucks Corp. 0.22% 3,395 $310K Add +0.1%
ADP Automatic Data Processing 0.22% 1,057 $309K Reduce -1.8%
ENB Enbridge Inc. 0.21% 7,218 $306K Add +4.4%
COST Costco Wholesale Corp. 0.21% 329 $302K No change
MAR Marriott International Class A 0.21% 1,075 $300K Reduce -59.4%
CL Colgate-Palmolive Co. 0.21% 3,244 $295K Reduce -0.7%
CVS CVS Health Corp. 0.20% 6,467 $290K New
ADI Analog Devices Inc. 0.20% 1,361 $289K Reduce -2.0%
NKSH National Bankshares Inc. 0.20% 10,000 $287K No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.20% 2,371 $286K Add +13.2%
GEV GE Vernova Inc. 0.20% 862 $284K Reduce -14.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.19% 1,052 $278K Add +3.8%
APD Air Products & Chemicals Inc. 0.19% 952 $276K Reduce -4.1%
LNC Lincoln National Corp. 0.19% 8,700 $276K New
ORCL Oracle Corp. 0.19% 1,638 $273K Reduce -1.8%
NUEM Nuveen ESG Emerging Markets 0.19% 9,361 $272K No change
RTX RTX Corp. 0.18% 2,274 $263K Add +2.3%
YUM Yum! Brands Inc. 0.18% 1,935 $260K Reduce -4.9%
RVT Royce Small-Cap Trust Inc. 0.18% 16,229 $256K Add +2.9%
NSC Norfolk Southern Corp. 0.17% 1,059 $249K Reduce -1.6%
JEPI JPMorgan Equity Premium Inco 0.17% 4,309 $248K Add +1.5%
GRAL Grail Inc. 0.17% 13,800 $246K Add +11.3%
RDIV Invesco S&P Ultra Dividend 0.17% 5,100 $246K No change
RJF Raymond James Financial Inc. 0.17% 1,582 $246K New
LHX L3HARRIS Technologies Inc. 0.17% 1,160 $244K Add +5.5%
VSGX Vanguard ESG Intl Stock ETF 0.17% 4,200 $238K No change
STAG Stag Industrial Inc. 0.16% 6,799 $230K No change
AVUV Avantis US Small Cap Value 0.16% 2,359 $228K No change
MPC Marathon Petroleum Corp. 0.16% 1,603 $224K Add +1.1%
BMY Bristol-Myers Squibb Co. 0.16% 3,953 $224K Reduce -9.2%
DVY iShares Select Dividend ETF 0.16% 1,699 $223K Reduce -1.9%
VUG Vanguard Mrngstar GR ETF-Sui 0.15% 531 $218K Reduce -3.6%
DEO Diageo PLC-Sponsored ADR 0.15% 1,714 $218K Reduce -20.8%
RY Royal Bank of Canada 0.15% 1,796 $216K Add +0.3%
RF Regions Financial Corp. 0.15% 8,995 $212K Reduce -4.0%
EMR Emerson Electric Co. 0.15% 1,698 $210K New
DFNL Davis Select Financial ETF 0.15% 5,500 $209K Reduce -4.3%
VHT Vanguard Health Care ETF 0.14% 815 $207K New
ALL Allstate Corp. 0.14% 1,070 $206K New
USMV iShares MSCI USA Min Vol Fac 0.14% 2,316 $206K Reduce -2.5%
NAD Nuveen Quality Municipal Inc. 0.11% 13,125 $153K No change
ESRT Empire State Realty Trust-A 0.08% 10,500 $108K No change
QS Quantumscape Corp. 0.07% 20,750 $108K Reduce -6.7%
ZNTL Zentalis Pharmaceuticals Inc. 0.05% 24,670 $75K Add +0.4%

Portfolio Sells Q3 2024 → Q4 2024

CAT Caterpillar Inc. Sold out 0.00% −0.62
XLK SS Technology Select Sector Sold out 0.00% −0.58
XLG Invesco S&P 500 Top 50 ETF Sold out 0.00% −0.51
GOOG Alphabet Inc. Class C Sold out 0.00% −0.49
WMB Williams Cos Inc. Sold out 0.00% −0.49
XLU St Sr Utl SL SE SPDR ETF-Usd Sold out 0.00% −0.45
MSFT Microsoft Corp. Reduce -22.1% 2.28% −0.42
XLV SS Health Care Select Sector Sold out 0.00% −0.35
SDY SS SPDR S&P Dividend ETF Reduce -59.8% 0.22% −0.30
OXY Occidental Petroleum Corp. Sold out 0.00% −0.28
XLI SS Industrial Select Sector Sold out 0.00% −0.27
IGPT Invesco AI and Next Gen Soft Sold out 0.00% −0.26
RSP Invesco S&P 500 Equal Weight Sold out 0.00% −0.25
SCHD Schwab US DVD Equity ETF Sold out 0.00% −0.23
HAL Halliburton Co. Sold out 0.00% −0.23
LLY Eli Lilly & Co. Reduce -37.7% 0.35% −0.23
SPY SS SPDR S&P 500 ETF Trust-US Sold out 0.00% −0.22
KMI Kinder Morgan Inc. Sold out 0.00% −0.22
CPA Copa Holdings SA Class A Sold out 0.00% −0.22
IVV iShares Core S&P 500 ETF Reduce -50.9% 0.26% −0.21
MAR Marriott International Class A Reduce -59.4% 0.21% −0.20
KRP Kimbell Royalty Partners LP Reduce -46.7% 0.30% −0.20
PFE Pfizer Inc. Reduce -44.3% 0.25% −0.19
F Ford Motor Co. Sold out 0.00% −0.17
PFFA Virtus Infracap US Pref STCK Sold out 0.00% −0.16
FCX Freeport-McMoran Inc. Sold out 0.00% −0.16
SPTS SS SPDR P St Term TSY ETF Sold out 0.00% −0.16
KNG FT Vest S&P 500 DVD Arst TRG Sold out 0.00% −0.15
LMT Lockheed Martin Corp. Sold out 0.00% −0.15
XOM Exxon Mobil Corp. Reduce -19.6% 0.63% −0.14
ELV Elevance Health Inc. Sold out 0.00% −0.13
LIN Linde PLC Sold out 0.00% −0.13
PHM Pultegroup Inc. Sold out 0.00% −0.13
CGCP Cap Group Core Plus Income Sold out 0.00% −0.13
NEM Newmont Corp. Sold out 0.00% −0.13
CGMU Cap Group Municipal Income Sold out 0.00% −0.13
FIS Fidelity National Info Serv Sold out 0.00% −0.13
AEP American Electric Power Sold out 0.00% −0.13
JXN Jackson Financial Inc. Class A Reduce -11.5% 1.78% −0.12
WY Weyerhaeuser Co. Reduce -14.8% 0.40% −0.11
UPS United Parcel Service Class B Reduce -11.2% 1.07% −0.11
AMZN Amazon.com Inc. Reduce -29.7% 0.71% −0.06
NUV Nuveen Municipal Value Sold out 0.00% −0.06
WD Walker & Dunlop Inc. Reduce -1.2% 0.85% −0.06
KO The Coca-Cola Co. Reduce -1.1% 1.03% −0.05
MCD McDonald's Corp. Reduce -20.7% 0.25% −0.05
NEE Nextera Energy Inc. Reduce -0.5% 0.60% −0.04
DEO Diageo PLC-Sponsored ADR Reduce -20.8% 0.15% −0.04
VTV Vanguard Mrngstr Val ETF-Aui Reduce -19.6% 0.24% −0.04
PARAA Paramount Global Class B Reduce -17.2% 0.33% −0.04

Portfolio Buys Q3 2024 → Q4 2024

BINC iShares Flex I A ETF-Usd Inc. Add +70.1% 1.59% +0.72
SBI Western Asset Intermediate Add +95.5% 0.94% +0.48
GOOGL Alphabet Inc. Class A New 0.39% +0.39
TCAF T Rowe PRC Cap Appreciation Add +1.8% 3.45% +0.39
IJR iShares Core S&P Small-Cap E Add +125.0% 0.56% +0.33
CGGO Cap Group Global Growth Add +0.4% 4.40% +0.32
PULS Pgim Ultra Short Bond ETF New 0.28% +0.28
DBEF Xtrackers MSCI Eafe Hedged E New 0.25% +0.25
IBM Intl Business Machines Corp. Add +1.7% 2.26% +0.24
QQQ Invesco QQQ Trust Series 1 New 0.23% +0.23
VSS Vanguard Ftse All Wo X-US SC New 0.23% +0.23
D Dominion Energy Inc. Add +5.0% 2.70% +0.21
CVS CVS Health Corp. New 0.20% +0.20
LNC Lincoln National Corp. New 0.19% +0.19
RJF Raymond James Financial Inc. New 0.17% +0.17
PFF iShares Preferred & Income S Add +11.8% 1.05% +0.15
DIVO Amplify CWP Enhan Divid ETF Add +26.1% 0.56% +0.15
BA The Boeing Co. Add +3.0% 0.60% +0.15
EMR Emerson Electric Co. New 0.15% +0.15
VHT Vanguard Health Care ETF New 0.14% +0.14
ALL Allstate Corp. New 0.14% +0.14
CRM Salesforce Inc. Add +3.6% 0.47% +0.14
WHR Whirlpool Corp. Add +3.7% 0.69% +0.13
PG The Procter & Gamble Co. Add +0.1% 1.43% +0.10
TSM Taiwan Semiconductor-SP ADR Add +8.7% 0.35% +0.09
VOO Vanguard S&P 500 ETF Add +11.0% 0.33% +0.07
CGBL Cap Group Core Balanced Add +15.6% 0.29% +0.07
GRAL Grail Inc. Add +11.3% 0.17% +0.06
FAST Fastenal Co. Add +13.2% 0.26% +0.05
IJH iShares Core S&P Midcap ETF Add +10.5% 0.27% +0.05
TJX TJX Companies Inc. Add +13.2% 0.20% +0.04
ENB Enbridge Inc. Add +4.4% 0.21% +0.04
MMU Western Asset Managed Munici Add +8.6% 0.31% +0.04
MO Altria Group Inc. Add +3.5% 0.24% +0.04
PM Philip Morris International Add +0.1% 0.33% +0.03
MCO Moody's Corp. Add +2.9% 0.24% +0.03
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +3.8% 0.19% +0.03
RVT Royce Small-Cap Trust Inc. Add +2.9% 0.18% +0.02
RTX RTX Corp. Add +2.3% 0.18% +0.01
JEPI JPMorgan Equity Premium Inco Add +1.5% 0.17% +0.01
RY Royal Bank of Canada Add +0.3% 0.15% +0.01
SBUX Starbucks Corp. Add +0.1% 0.22% +0.01
BXP BXP Inc. Add +0.0% 0.24% +0.01
LHX L3HARRIS Technologies Inc. Add +5.5% 0.17% +0.01
UNH Unitedhealth Group Inc. Add +5.3% 0.41% +0.00
MDLZ Mondelez International Inc. Class A Add +11.8% 0.24% +0.00
NOC Northrop Grumman Corp. Add +1.7% 0.22% +0.00
MRK Merck & Co. Inc. Add +2.0% 0.26% −0.00
VGK Vanguard Ftse Europe ETF Add +0.0% 0.27% −0.00
ZNTL Zentalis Pharmaceuticals Inc. Add +0.4% 0.05% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 204$217.7MHD, CGGO, CGCV, TCAF, BRK.B
Q1 2026 188$192.9MHD, CGCV, CGGO, TCAF, BRK.B
Q4 2025 183$192.4MHD, CGCV, CGGO, TCAF, BRK.B
Q3 2025 173$185.4MHD, CGCV, CGGO, BRK.B, TCAF
Q2 2025 171$157.4MCGGO, BRK.B, SO, TCAF, IBM
Q1 2025 164$148.5MBRK.B, CGGO, SO, TCAF, AAPL
Q4 2024 157$143.8MCGGO, BRK.B, SO, AAPL, TCAF
Q3 2024 177$159.3MCGGO, BRK.B, SO, AAPL, TCAF
Q2 2024 166$142.5MCGGO, BRK.B, SO, AAPL, MSFT
Q1 2024 173$142.2MBRK.B, CGGO, SO, MSFT, AAPL