Carson Advisory Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 2, 2025), Carson Advisory Inc. reported 164 stock positions worth $148.5 million. Its top holding was Berkshire Hathaway Class B (BRK.B) at 5.2% of the portfolio, followed by Cap Group Global Growth (CGGO, 4.3%) and Southern (SO, 4.3%). Compared with Q4 2024, it opened 16 new positions, sold out of 9, added to 53 and reduced 70. The biggest buy was a new position in AES (AES) and the biggest sale Apple (AAPL, shares −3%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0001909304
Portfolio Value
$148.5M (Q1 2025)
SEC Filing
0001909304-25-000002 ↗ filed May 2, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $142.2M Q1 2024 Q2 2024: $142.5M Q2 2024 Q3 2024: $159.3M Q3 2024 Q4 2024: $143.8M Q4 2024 Q1 2025: $148.5M $148.5M Q1 2025 Q2 2025: $157.4M Q2 2025 Q3 2025: $185.4M Q3 2025 Q4 2025: $192.4M Q4 2025 Q1 2026: $192.9M Q1 2026 Q2 2026: $217.7M Q2 2026

Holdings 164 stocks · $148.5M

BRK.B Berkshire Hathaway Inc. Class B 5.16% 14,381 $7.7M Add +3.9%
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 4.31% 226,120 $6.4M Add +4.5%
SO The Southern Co. 4.30% 69,410 $6.4M Add +0.0%
TCAF T Rowe PRC Cap Appreciation 3.48% 160,123 $5.2M Add +7.5%
AAPL Apple Inc. 3.01% 20,128 $4.5M Reduce -3.2%
D Dominion Energy Inc. 2.87% 76,016 $4.3M Add +5.3%
DUK Duke Energy Corp. 2.58% 31,419 $3.8M Reduce -0.7%
EIX Edison International 2.48% 62,380 $3.7M Add +19.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 2.38% 14,240 $3.5M Reduce -3.6%
BINC iShares Flex I A ETF-Usd Inc. 2.26% 63,941 $3.3M Add +45.9%
MSFT Microsoft Corp. 1.96% 7,739 $2.9M Reduce -0.4%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 1.77% 73,675 $2.6M Add +15.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 1.68% 59,646 $2.5M Reduce -1.5%
JPM JPMorgan Chase & Co. 1.65% 9,983 $2.4M Reduce -0.7%
T AT&T Inc. 1.62% 84,894 $2.4M Reduce -23.0%
HD Home Depot Inc. 1.61% 6,517 $2.4M Reduce -0.3%
JXN Jackson Financial Inc. Class A 1.60% 28,278 $2.4M Reduce -3.8%
PG The Procter & Gamble Co. 1.40% 12,164 $2.1M Reduce -0.5%
SNV Synovus Financial Corp. 1.27% 40,379 $1.9M Reduce -1.9%
AES AES Corp. 1.20% 142,900 $1.8M New
JNJ Johnson & Johnson 1.19% 10,687 $1.8M Reduce -1.1%
NZF Nuveen Municipal Credit Inc. 1.18% 142,731 $1.7M Reduce -0.2%
KO The Coca-Cola Co. 1.10% 22,812 $1.6M Reduce -4.1%
SBI Western Asset Intermediate 1.04% 197,797 $1.5M Add +13.2%
PFF iShares Preferred & Income S 1.03% 49,950 $1.5M Add +4.4%
BX Blackstone Inc. 0.93% 9,900 $1.4M Reduce -4.3%
UPS United Parcel Service Class B 0.91% 12,260 $1.3M Add +0.4%
X United States Steel Corp. 0.88% 30,950 $1.3M Reduce -3.1%
AFL Aflac Inc. 0.87% 11,640 $1.3M Reduce -1.6%
SLG SL Green Realty Corp. 0.83% 21,375 $1.2M Reduce -1.4%
DAL Delta Air Lines Inc. 0.81% 27,734 $1.2M Add +5.1%
CVX Chevron Corp. 0.80% 7,056 $1.2M Reduce -4.5%
C Citigroup Inc. 0.78% 16,400 $1.2M Reduce -1.4%
VZ Verizon Communications Inc. 0.77% 25,069 $1.1M Reduce -0.6%
VIG Vanguard Dividend Apprec ETF 0.73% 5,600 $1.1M Add +25.2%
WD Walker & Dunlop Inc. 0.72% 12,600 $1.1M No change
XOM Exxon Mobil Corp. 0.67% 8,304 $988K Reduce -1.4%
DIVO Amplify CWP Enhan Divid ETF 0.66% 23,907 $975K Add +19.6%
PEP Pepsico Inc. 0.64% 6,367 $955K Add +0.9%
WFC Wells Fargo & Co. 0.63% 12,996 $933K Reduce -1.8%
WMT Walmart Inc. 0.63% 10,593 $930K Add +0.6%
PRU Prudential Financial Inc. 0.62% 8,200 $916K Reduce -2.4%
AMZN Amazon.com Inc. 0.61% 4,777 $909K Add +2.9%
JUST Goldman Sachs Just US LRG 0.61% 11,300 $899K Reduce -1.7%
ETN Eaton Corp. PLC 0.59% 3,230 $878K No change
NEE Nextera Energy Inc. 0.58% 12,059 $855K Reduce -0.6%
VTI VG Morningstar TS MKT ETF-US 0.57% 3,068 $843K No change
STWD Starwood Property Trust Inc. 0.57% 42,557 $841K No change
BA The Boeing Co. 0.57% 4,933 $841K Add +1.5%
META Meta Platforms Inc. Class A 0.56% 1,450 $836K Add +2.0%
TFC Truist Financial Corp. 0.56% 20,295 $835K Add +0.0%
CG The Carlyle Group Inc. 0.54% 18,426 $803K Add +22.6%
PCG P G & E Corp. 0.53% 45,866 $788K Reduce -0.1%
GOOG Alphabet Inc. Class C 0.53% 5,040 $787K New
WHR Whirlpool Corp. 0.53% 8,725 $786K No change
NVDA Nvidia Corp. 0.51% 7,016 $760K Reduce -4.1%
MU Micron Technology Inc. 0.50% 8,492 $738K Reduce -1.2%
VNQ Vanguard Real Estate ETF 0.48% 7,857 $711K Reduce -4.3%
IJR iShares Core S&P Small-Cap E 0.47% 6,710 $702K Reduce -3.3%
PARAA Paramount Global Class B 0.44% 55,218 $660K Add +22.7%
LOW Lowe's Cos Inc. 0.44% 2,809 $655K Reduce -0.5%
NUMV Nuveen ESG Mid-Cap Value ETF 0.44% 18,970 $649K Reduce -2.6%
VXUS Vanguard Total Intl Stock 0.43% 10,219 $635K Reduce -2.9%
PM Philip Morris International 0.42% 3,948 $627K Add +0.1%
GE General Electric filed as GE AEROSPACE 0.42% 3,111 $623K Reduce -2.6%
UNH Unitedhealth Group Inc. 0.42% 1,178 $617K No change
APO Apollo Global Management Inc. 0.41% 4,486 $614K Add +0.0%
CRM Salesforce Inc. 0.39% 2,147 $576K Add +6.0%
GILD Gilead Sciences Inc. 0.35% 4,628 $519K No change
ABBV Abbvie Inc. 0.35% 2,453 $514K Reduce -1.0%
LLY Eli Lilly & Co. 0.35% 622 $514K Reduce -3.9%
SCHW Schwab (charles) Corp. 0.35% 6,557 $513K No change
MMU Western Asset Managed Munici 0.34% 49,104 $505K Add +12.2%
VOO Vanguard S&P 500 ETF 0.33% 947 $487K Add +8.2%
VTRS Viatris Inc. 0.31% 52,650 $459K Reduce -1.8%
ICE Intercontinental Exchange Inc. 0.30% 2,603 $449K No change
IJH iShares Core S&P Midcap ETF 0.29% 7,304 $426K Add +17.2%
TSM Taiwan Semiconductor-SP ADR 0.28% 2,529 $420K No change
CB Chubb Ltd. 0.28% 1,380 $417K No change
GIS General Mills Inc. 0.27% 6,827 $408K No change
MDLZ Mondelez International Inc. Class A 0.27% 5,991 $406K Add +5.3%
RTX RTX Corp. 0.27% 3,063 $406K Add +34.7%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 0.27% 13,075 $405K Reduce -2.1%
CVS CVS Health Corp. 0.27% 5,967 $404K Reduce -7.7%
FAST Fastenal Co. 0.27% 5,158 $400K No change
QCOM Qualcomm Inc. 0.27% 2,590 $398K Reduce -1.6%
JPC Nuveen Prefered & Income Opp 0.27% 49,861 $397K Add +5.1%
PULS Pgim Ultra Short Bond ETF 0.27% 7,966 $396K Reduce -1.7%
MO Altria Group Inc. 0.26% 6,488 $389K Add +0.1%
VGK Vanguard Ftse Europe ETF 0.26% 5,520 $388K Reduce -8.8%
ITW Illinois Tool Works 0.26% 1,552 $385K Add +0.1%
MCD McDonald's Corp. 0.26% 1,221 $382K Reduce -1.6%
DBEF Xtrackers MSCI Eafe Hedged E 0.25% 8,652 $375K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.25% 3,774 $372K Reduce -0.7%
PNC PNC Financial Services Group 0.25% 2,110 $371K Add +0.1%
BAM Brookfield Asset Mgmt-A 0.25% 7,650 $371K New
KRP Kimbell Royalty Partners LP 0.25% 26,200 $367K No change
ZION Zions Bancorp NA 0.25% 7,307 $364K Add +0.0%
ABT Abbott Laboratories 0.24% 2,725 $361K Reduce -3.0%
IVV iShares Core S&P 500 ETF 0.24% 641 $360K No change
NOC Northrop Grumman Corp. 0.23% 669 $343K Reduce -0.7%
MCO Moody's Corp. 0.23% 720 $335K Reduce -2.8%
CSCO Cisco Systems Inc. 0.23% 5,433 $335K Reduce -1.6%
MRK Merck & Co. Inc. 0.22% 3,701 $332K Reduce -0.8%
AVGO Broadcom Inc. 0.22% 1,984 $332K Add +35.1%
QQQ Invesco QQQ Trust Series 1 0.22% 708 $332K Add +9.3%
IWF iShares Russell 1000 Growth 0.22% 905 $327K No change
SBUX Starbucks Corp. 0.22% 3,261 $320K Reduce -4.0%
ENB Enbridge Inc. 0.22% 7,218 $320K No change
ADP Automatic Data Processing 0.22% 1,046 $320K Reduce -1.0%
WY Weyerhaeuser Co. 0.21% 10,618 $311K Reduce -47.5%
BXP BXP Inc. 0.21% 4,561 $306K Add +0.0%
KHC The Kraft Heinz Co. 0.21% 10,033 $305K Reduce -1.0%
CL Colgate-Palmolive Co. 0.20% 3,246 $304K Add +0.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.20% 1,759 $304K Reduce -12.4%
PFE Pfizer Inc. 0.20% 11,923 $302K Reduce -11.3%
SDY SS SPDR S&P Dividend ETF 0.20% 2,182 $296K Reduce -7.0%
GRAL Grail Inc. 0.20% 11,500 $294K Reduce -16.7%
DVY iShares Select Dividend ETF 0.20% 2,159 $290K Add +27.1%
COP Conocophillips 0.19% 2,736 $287K New
LNC Lincoln National Corp. 0.19% 8,000 $287K Reduce -8.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.19% 2,325 $283K Reduce -1.9%
ILMN Illumina Inc. 0.19% 3,565 $283K Add +29.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.19% 1,089 $282K Add +3.5%
APD Air Products & Chemicals Inc. 0.19% 953 $281K Add +0.1%
SNOW Snowflake Inc. 0.19% 1,915 $280K Reduce -5.0%
COST Costco Wholesale Corp. 0.19% 291 $276K Reduce -11.6%
ADI Analog Devices Inc. 0.18% 1,362 $275K Add +0.1%
YUM Yum! Brands Inc. 0.18% 1,735 $273K Reduce -10.3%
NKSH National Bankshares Inc. 0.18% 10,000 $266K No change
MAR Marriott International Class A 0.17% 1,075 $256K No change
XLU St Sr Utl SL SE SPDR ETF-Usd 0.17% 3,239 $255K New
NSC Norfolk Southern Corp. 0.17% 1,060 $251K Add +0.1%
JEPI JPMorgan Equity Premium Inco 0.17% 4,366 $249K Add +1.3%
LHX L3HARRIS Technologies Inc. 0.17% 1,190 $249K Add +2.6%
RDIV Invesco S&P Ultra Dividend 0.17% 5,100 $249K No change
XYZ Block Inc. 0.16% 4,490 $244K Add +20.1%
V Visa Inc. Class A 0.16% 691 $242K New
VSGX Vanguard ESG Intl Stock ETF 0.16% 4,000 $236K Reduce -4.8%
RVT Royce Small-Cap Trust Inc. 0.16% 16,562 $236K Add +2.0%
HON Honeywell International Inc. 0.16% 1,109 $235K New
NUEM Nuveen ESG Emerging Markets 0.15% 7,861 $230K Reduce -16.0%
BMY Bristol-Myers Squibb Co. 0.15% 3,753 $229K Reduce -5.1%
MPC Marathon Petroleum Corp. 0.15% 1,560 $227K Reduce -2.7%
FCX Freeport-McMoran Inc. 0.15% 5,964 $226K New
XLK SS Technology Select Sector 0.15% 1,083 $224K New
USMV iShares MSCI USA Min Vol Fac 0.15% 2,371 $222K Add +2.4%
ALL Allstate Corp. 0.15% 1,069 $221K Reduce -0.1%
RJF Raymond James Financial Inc. 0.15% 1,586 $220K Add +0.3%
STAG Stag Industrial Inc. 0.15% 5,999 $217K Reduce -11.8%
DFNL Davis Select Financial ETF 0.15% 5,500 $216K No change
AEP American Electric Power 0.15% 1,977 $216K New
LIN Linde PLC 0.14% 449 $209K New
CGGR Cap Group Growth Equity 0.14% 6,016 $206K New
ORCL Oracle Corp. 0.14% 1,473 $206K Reduce -10.1%
NEM Newmont Corp. 0.14% 4,253 $205K New
CGMU Cap Group Municipal Income 0.14% 7,564 $203K New
RY Royal Bank of Canada 0.14% 1,796 $202K No change
DE Deere & Co. 0.14% 429 $201K New
CGCP Cap Group Core Plus Income 0.14% 8,959 $201K New
NAD Nuveen Quality Municipal Inc. 0.10% 13,125 $151K No change
QS Quantumscape Corp. 0.06% 22,150 $92K Add +6.8%
ESRT Empire State Realty Trust-A 0.06% 10,500 $82K No change
ZNTL Zentalis Pharmaceuticals Inc. 0.03% 29,570 $47K Add +19.9%

Portfolio Sells Q4 2024 → Q1 2025

AAPL Apple Inc. Reduce -3.2% 3.01% −0.61
GOOGL Alphabet Inc. Class A Sold out 0.00% −0.39
MSFT Microsoft Corp. Reduce -0.4% 1.96% −0.32
BX Blackstone Inc. Reduce -4.3% 0.93% −0.31
VSS Vanguard Ftse All Wo X-US SC Sold out 0.00% −0.23
GEV GE Vernova Inc. Sold out 0.00% −0.20
SNV Synovus Financial Corp. Reduce -1.9% 1.27% −0.20
SLG SL Green Realty Corp. Reduce -1.4% 0.83% −0.19
WY Weyerhaeuser Co. Reduce -47.5% 0.21% −0.19
JXN Jackson Financial Inc. Class A Reduce -3.8% 1.60% −0.18
BAC Bank of America Corp. Reduce -1.5% 1.68% −0.17
NVDA Nvidia Corp. Reduce -4.1% 0.51% −0.17
HD Home Depot Inc. Reduce -0.3% 1.61% −0.16
AVUV Avantis US Small Cap Value Sold out 0.00% −0.16
VTRS Viatris Inc. Reduce -1.8% 0.31% −0.16
VUG Vanguard Mrngstar GR ETF-Sui Sold out 0.00% −0.15
DEO Diageo PLC-Sponsored ADR Sold out 0.00% −0.15
RF Regions Financial Corp. Sold out 0.00% −0.15
EMR Emerson Electric Co. Sold out 0.00% −0.15
VHT Vanguard Health Care ETF Sold out 0.00% −0.14
T AT&T Inc. Reduce -23.0% 1.62% −0.13
PCG P G & E Corp. Reduce -0.1% 0.53% −0.11
IJR iShares Core S&P Small-Cap E Reduce -3.3% 0.47% −0.08
PRU Prudential Financial Inc. Reduce -2.4% 0.62% −0.08
JUST Goldman Sachs Just US LRG Reduce -1.7% 0.61% −0.06
ORCL Oracle Corp. Reduce -10.1% 0.14% −0.05
PFE Pfizer Inc. Reduce -11.3% 0.20% −0.04
DIS The Walt Disney Co. Reduce -0.7% 0.25% −0.04
LOW Lowe's Cos Inc. Reduce -0.5% 0.44% −0.04
NZF Nuveen Municipal Credit Inc. Reduce -0.2% 1.18% −0.03
MRK Merck & Co. Inc. Reduce -0.8% 0.22% −0.03
NUMV Nuveen ESG Mid-Cap Value ETF Reduce -2.6% 0.44% −0.03
NUEM Nuveen ESG Emerging Markets Reduce -16.0% 0.15% −0.03
VTV Vanguard Mrngstr Val ETF-Aui Reduce -12.4% 0.20% −0.03
C Citigroup Inc. Reduce -1.4% 0.78% −0.03
PG The Procter & Gamble Co. Reduce -0.5% 1.40% −0.03
VNQ Vanguard Real Estate ETF Reduce -4.3% 0.48% −0.03
NEE Nextera Energy Inc. Reduce -0.6% 0.58% −0.03
SNOW Snowflake Inc. Reduce -5.0% 0.19% −0.03
JPM JPMorgan Chase & Co. Reduce -0.7% 1.65% −0.03
COST Costco Wholesale Corp. Reduce -11.6% 0.19% −0.02
MCO Moody's Corp. Reduce -2.8% 0.23% −0.02
WFC Wells Fargo & Co. Reduce -1.8% 0.63% −0.02
CGBL Cap Group Core Balanced Reduce -2.1% 0.27% −0.02
SDY SS SPDR S&P Dividend ETF Reduce -7.0% 0.20% −0.02
STAG Stag Industrial Inc. Reduce -11.8% 0.15% −0.01
QCOM Qualcomm Inc. Reduce -1.6% 0.27% −0.01
PULS Pgim Ultra Short Bond ETF Reduce -1.7% 0.27% −0.01
KHC The Kraft Heinz Co. Reduce -1.0% 0.21% −0.01
TJX TJX Companies Inc. Reduce -1.9% 0.19% −0.01

Portfolio Buys Q4 2024 → Q1 2025

AES AES Corp. New 1.20% +1.20
BRK.B Berkshire Hathaway Inc. Class B Add +3.9% 5.16% +0.79
BINC iShares Flex I A ETF-Usd Inc. Add +45.9% 2.26% +0.67
GOOG Alphabet Inc. Class C New 0.53% +0.53
SO The Southern Co. Add +0.0% 4.30% +0.33
BAM Brookfield Asset Mgmt-A New 0.25% +0.25
CGDV Cap Group Dividend Value Add +15.8% 1.77% +0.21
COP Conocophillips New 0.19% +0.19
XLU St Sr Utl SL SE SPDR ETF-Usd New 0.17% +0.17
D Dominion Energy Inc. Add +5.3% 2.87% +0.17
V Visa Inc. Class A New 0.16% +0.16
HON Honeywell International Inc. New 0.16% +0.16
FCX Freeport-McMoran Inc. New 0.15% +0.15
XLK SS Technology Select Sector New 0.15% +0.15
AEP American Electric Power New 0.15% +0.15
LIN Linde PLC New 0.14% +0.14
CGGR Cap Group Growth Equity New 0.14% +0.14
NEM Newmont Corp. New 0.14% +0.14
CGMU Cap Group Municipal Income New 0.14% +0.14
DE Deere & Co. New 0.14% +0.14
CGCP Cap Group Core Plus Income New 0.14% +0.14
VIG Vanguard Dividend Apprec ETF Add +25.2% 0.73% +0.12
PARAA Paramount Global Class B Add +22.7% 0.44% +0.12
SBI Western Asset Intermediate Add +13.2% 1.04% +0.10
DIVO Amplify CWP Enhan Divid ETF Add +19.6% 0.66% +0.09
PM Philip Morris International Add +0.1% 0.42% +0.09
RTX RTX Corp. Add +34.7% 0.27% +0.09
DVY iShares Select Dividend ETF Add +27.1% 0.20% +0.04
MDLZ Mondelez International Inc. Class A Add +5.3% 0.27% +0.04
TCAF T Rowe PRC Cap Appreciation Add +7.5% 3.48% +0.03
MMU Western Asset Managed Munici Add +12.2% 0.34% +0.03
MO Altria Group Inc. Add +0.1% 0.26% +0.03
IJH iShares Core S&P Midcap ETF Add +17.2% 0.29% +0.02
CG The Carlyle Group Inc. Add +22.6% 0.54% +0.01
JPC Nuveen Prefered & Income Opp Add +5.1% 0.27% +0.01
USMV iShares MSCI USA Min Vol Fac Add +2.4% 0.15% +0.01
VOO Vanguard S&P 500 ETF Add +8.2% 0.33% −0.00
CL Colgate-Palmolive Co. Add +0.1% 0.20% −0.00
LHX L3HARRIS Technologies Inc. Add +2.6% 0.17% −0.00
APD Air Products & Chemicals Inc. Add +0.1% 0.19% −0.00
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +3.5% 0.19% −0.00
NSC Norfolk Southern Corp. Add +0.1% 0.17% −0.00
JEPI JPMorgan Equity Premium Inco Add +1.3% 0.17% −0.00
QQQ Invesco QQQ Trust Series 1 Add +9.3% 0.22% −0.01
PFF iShares Preferred & Income S Add +4.4% 1.03% −0.01
QS Quantumscape Corp. Add +6.8% 0.06% −0.01
AVGO Broadcom Inc. Add +35.1% 0.22% −0.01
ITW Illinois Tool Works Add +0.1% 0.26% −0.01
ADI Analog Devices Inc. Add +0.1% 0.18% −0.02
META Meta Platforms Inc. Class A Add +2.0% 0.56% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 204$217.7MHD, CGGO, CGCV, TCAF, BRK.B
Q1 2026 188$192.9MHD, CGCV, CGGO, TCAF, BRK.B
Q4 2025 183$192.4MHD, CGCV, CGGO, TCAF, BRK.B
Q3 2025 173$185.4MHD, CGCV, CGGO, BRK.B, TCAF
Q2 2025 171$157.4MCGGO, BRK.B, SO, TCAF, IBM
Q1 2025 164$148.5MBRK.B, CGGO, SO, TCAF, AAPL
Q4 2024 157$143.8MCGGO, BRK.B, SO, AAPL, TCAF
Q3 2024 177$159.3MCGGO, BRK.B, SO, AAPL, TCAF
Q2 2024 166$142.5MCGGO, BRK.B, SO, AAPL, MSFT
Q1 2024 173$142.2MBRK.B, CGGO, SO, MSFT, AAPL