Clarity Asset Management, Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 14, 2025), Clarity Asset Management, Inc. reported 215 stock positions worth $155.4 million. Its top holding was Avantis Resp US Equity ETF (AVSU) at 18.2% of the portfolio, followed by Vanguard ESG US Stock ETF (ESGV, 12.4%) and Avantis Reps Intern Equi ETF (AVSD, 7.3%). Compared with Q4 2024, it opened 14 new positions, sold out of 14, added to 70 and reduced 72. The biggest buy was Thrivent SML-MDC Eq ETF-US I (TSME, shares +10423%) and the biggest sale Nuveen ESG LRG-Cap GRW ETF (NULG, shares −28%).

Most Recent 13F
Q2 2026
Location
AMES, IA
CIK
0001756759
Portfolio Value
$155.4M (Q1 2025)
SEC Filing
0001756759-25-000005 ↗ filed May 14, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $144.8M Q1 2024 Q2 2024: $140.8M Q2 2024 Q3 2024: $143.9M Q3 2024 Q4 2024: $153.6M Q4 2024 Q1 2025: $155.4M $155.4M Q1 2025 Q2 2025: $167.6M Q2 2025 Q3 2025: $178.3M Q3 2025 Q4 2025: $181.7M Q4 2025 Q1 2026: $197.5M Q1 2026 Q2 2026: $203.9M Q2 2026

Holdings 215 stocks · $155.4M

AVSU Avantis Resp US Equity ETF 18.17% 452,668 $28.2M Add +19.3%
ESGV Vanguard ESG US Stock ETF 12.36% 195,970 $19.2M Add +18.5%
AVSD Avantis Reps Intern Equi ETF 7.30% 188,948 $11.3M Reduce -31.6%
ESGU iShares ESG Aware MSCI USA 7.19% 91,632 $11.2M Add +13.4%
HEFA Isha Curr Hedged MSCI Eafe 6.77% 289,708 $10.5M Add +219.0%
NULG Nuveen ESG LRG-Cap GRW ETF 6.21% 123,319 $9.7M Reduce -28.1%
PYLD PIMCO Multisector Bond Actv 5.24% 308,637 $8.1M Add +15.0%
TSME Thrivent SML-MDC Eq ETF-US I 5.23% 243,918 $8.1M Add +10422.8%
MUB iShares National Muni Bond E 4.36% 64,301 $6.8M Reduce -34.7%
MINO PIMCO Municipal Income Oppor 4.36% 151,271 $6.8M Add +1.8%
EMNT PIMCO Enhcd St M-Active ESG 3.09% 48,651 $4.8M Add +17.8%
MEAR Ishrs Short Mat Muni Act ETF 2.61% 80,676 $4.1M Reduce -18.4%
NULV Nuveen ESG Large-Cap Val ETF 2.49% 95,711 $3.9M Reduce -32.6%
EMXC iShares MSCI Emr MRK Ex Chna 2.05% 57,857 $3.2M Reduce -59.8%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 1.56% 47,593 $2.4M Add +0.1%
ITOT iShares Core S&P Total U.S. 0.86% 10,934 $1.3M Add +0.3%
IVW iShares S&P 500 Growth ETF 0.84% 14,047 $1.3M Reduce -6.5%
IGRO iShares Intl Div Growth ETF 0.47% 10,178 $737K Reduce -19.7%
BRK.B Berkshire Hathaway Inc. Class B 0.47% 1,377 $734K Add +133.8%
LII Lennox International Inc. 0.40% 1,119 $627K Add +0.2%
CASY Casey's General Stores Inc. 0.38% 1,366 $593K Add +0.1%
FENI Fidelity Enhanced Intl ETF 0.38% 19,854 $591K New
VTI VG Morningstar TS MKT ETF-US 0.30% 1,682 $462K Add +0.2%
FELV Fidelity Enh LRG Cap Val ETF 0.30% 15,014 $462K New
FREL Fidelity MSCI RL Est Indx 0.28% 15,966 $439K Reduce -14.0%
MMM 3M Co. 0.28% 2,942 $432K Add +0.0%
AVUS Avantis U.S. Equity ETF 0.25% 4,245 $392K Add +96.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.23% 5,373 $353K Add +871.6%
MSFT Microsoft Corp. 0.19% 767 $288K Reduce -9.0%
IJJ iShares S&P Mid-Cap 400 Valu 0.18% 2,398 $287K Add +0.4%
IJT iShares S&P Small-Cap 600 GR 0.18% 2,224 $277K Add +0.2%
BIDD iShares International Divide 0.15% 8,933 $231K Add +0.2%
ESGD iShares Trust iShares ESG Aw 0.14% 2,680 $219K Reduce -70.8%
IVV iShares Core S&P 500 ETF 0.13% 349 $196K Add +0.3%
CVX Chevron Corp. 0.12% 1,134 $190K Add +0.1%
JNJ Johnson & Johnson 0.12% 1,138 $189K Reduce -20.6%
AVDE Avantis International Equity 0.11% 2,654 $176K Add +27.6%
DE Deere & Co. 0.11% 349 $164K No change
WMT Walmart Inc. 0.10% 1,843 $162K Reduce -14.7%
VXUS Vanguard Total Intl Stock 0.10% 2,544 $158K No change
SUSL iShares ESG MSCI USA Leaders 0.09% 1,475 $141K Add +17.3%
FVAL Fidelity Value Factor ETF 0.09% 2,288 $136K Add +0.4%
FDLO Fidelity Low Volat Fact ETF 0.09% 2,220 $135K Add +0.4%
GRMN Garmin Ltd. 0.08% 589 $128K No change
SUSB iShares ESG Aware 1-5 Year U 0.08% 5,019 $125K Reduce -82.6%
QQQM Invesco Nasdaq 100 ETF 0.08% 624 $120K Add +860.0%
IVE iShares S&P 500 Value ETF 0.08% 625 $119K Reduce -86.2%
TCOM Trip.com Group Ltd.-ADR 0.07% 1,826 $116K No change
LNT Alliant Energy Corp. 0.07% 1,668 $107K Add +0.8%
PFG Principal Financial Group 0.07% 1,228 $104K Add +0.3%
PH Parker Hannifin Corp. 0.07% 168 $102K Reduce -15.6%
AAPL Apple Inc. 0.06% 442 $98K Reduce -44.2%
JMSI JPM Sus Municipal Income filed as J P MORGAN EXCHANGE TRADED F 0.06% 1,967 $98K Add +0.9%
INTC Intel Corp. 0.06% 4,085 $93K No change
WFC Wells Fargo & Co. 0.06% 1,274 $91K Add +0.3%
DFGX Dimsnl Intr CF in ETF-Usd Inc. 0.06% 1,710 $89K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 359 $89K Add +0.6%
LOW Lowe's Cos Inc. 0.06% 371 $87K Reduce -12.9%
ATLO Ames National Corp. 0.06% 4,931 $86K Add +1.1%
PG The Procter & Gamble Co. 0.05% 480 $82K Reduce -12.4%
CINF Cincinnati Financial Corp. 0.05% 547 $81K Reduce -17.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.05% 815 $80K Add +0.5%
KO The Coca-Cola Co. 0.05% 1,057 $76K Reduce -16.9%
STIP iShares 0-5 Year Tips Bond E 0.05% 693 $72K Add +0.1%
SHV iShares 0-1 Year Treasury Bo 0.05% 646 $71K Add +0.8%
BGRN iShares Usd Green Bond ETF 0.05% 1,487 $70K Reduce -9.5%
VTWO Vanguard Russell 2000 ETF 0.05% 869 $70K Reduce -24.3%
NUSC Nuveen ESG Small-Cap ETF 0.04% 1,802 $69K No change
EMR Emerson Electric Co. 0.04% 618 $68K Reduce -18.4%
FQAL Fidelity Quality Factor ETF 0.04% 1,056 $68K Add +99.6%
AWR American States Water Co. filed as AMER STATES WTR CO 0.04% 860 $68K Reduce -14.9%
GE General Electric filed as GE AEROSPACE 0.04% 337 $67K No change
UMBF Umb Financial Corp. 0.04% 643 $65K New
FBND Fidelity Total Bond ETF 0.04% 1,364 $62K Add +285.3%
CL Colgate-Palmolive Co. 0.04% 659 $62K Reduce -12.3%
DOV Dover Corp. 0.04% 351 $62K Reduce -18.6%
MZTI The Marzetti Company filed as LANCASTER COLONY CORP 0.04% 340 $59K Reduce -16.5%
NDSN Nordson Corp. 0.04% 293 $59K Reduce -11.8%
GPC Genuine Parts Co. 0.04% 490 $58K Reduce -12.2%
AMZN Amazon.com Inc. 0.04% 306 $58K Reduce -59.2%
COWZ Pacer US Cash Cows 100 ETF 0.04% 1,059 $58K Add +928.2%
VIG Vanguard Dividend Apprec ETF 0.04% 294 $57K Add +332.4%
NWN Northwest Natural Holding Co. 0.04% 1,331 $57K Reduce -22.5%
GOOGL Alphabet Inc. Class A 0.03% 341 $53K No change
XOM Exxon Mobil Corp. 0.03% 438 $52K Add +0.2%
JMUB JPMorgan Municipal ETF 0.03% 1,030 $52K Add +0.8%
FBTC Fidelity Wise Origin Bitcoin 0.03% 666 $48K Add +6.7%
AVEM Avantis Emerging Markets Eq 0.03% 752 $45K Add +31.5%
ABM Abm Industries Inc. 0.03% 908 $43K Reduce -21.9%
FELC Fidelity Enh LRG Cap Cor ETF 0.03% 1,307 $41K Reduce -75.1%
MFC Manulife Financial Corp. 0.03% 1,303 $41K Add +0.8%
MSEX Middlesex Water Co. 0.02% 602 $39K Reduce -18.3%
ED Consolidated Edison Inc. 0.02% 317 $35K Reduce -28.8%
PEP Pepsico Inc. 0.02% 229 $34K Reduce -14.2%
KVUE Kenvue Inc. 0.02% 1,406 $34K Reduce -32.7%
HRL Hormel Foods Corp. 0.02% 1,077 $33K Reduce -22.3%
JUST Goldman Sachs Just US LRG 0.02% 418 $33K New
NFG National Fuel Gas Co. 0.02% 419 $33K Reduce -43.5%
ADM Archer-Daniels-Midland Co. 0.02% 683 $33K Reduce -8.1%
IBCP Independent Bank Corp. - Mich 0.02% 1,063 $33K No change

Show all 215 holdings

Portfolio Sells Q4 2024 → Q1 2025

NULG Nuveen ESG LRG-Cap GRW ETF Reduce -28.1% 6.21% −3.38
EMXC iShares MSCI Emr MRK Ex Chna Reduce -59.8% 2.05% −3.14
AVSD Avantis Reps Intern Equi ETF Reduce -31.6% 7.30% −2.72
MUB iShares National Muni Bond E Reduce -34.7% 4.36% −2.46
NULV Nuveen ESG Large-Cap Val ETF Reduce -32.6% 2.49% −1.15
MEAR Ishrs Short Mat Muni Act ETF Reduce -18.4% 2.61% −0.61
IVE iShares S&P 500 Value ETF Reduce -86.2% 0.08% −0.48
SUSB iShares ESG Aware 1-5 Year U Reduce -82.6% 0.08% −0.38
ESGD iShares Trust iShares ESG Aw Reduce -70.8% 0.14% −0.31
IVW iShares S&P 500 Growth ETF Reduce -6.5% 0.84% −0.15
FELC Fidelity Enh LRG Cap Cor ETF Reduce -75.1% 0.03% −0.09
IGRO iShares Intl Div Growth ETF Reduce -19.7% 0.47% −0.09
VOO Vanguard S&P 500 ETF Reduce -78.7% 0.02% −0.07
IBD Inspire Corporate Bond ETF Reduce -94.8% 0.00% −0.07
AMZN Amazon.com Inc. Reduce -59.2% 0.04% −0.07
AAPL Apple Inc. Reduce -44.2% 0.06% −0.07
HTLF Heartland Financial USA Inc. Sold out 0.00% −0.05
MSFT Microsoft Corp. Reduce -9.0% 0.19% −0.05
FREL Fidelity MSCI RL Est Indx Reduce -14.0% 0.28% −0.04
TDS Telephone and Data Systems Sold out 0.00% −0.04
IUSV iShares Core S&P U.S. Value Sold out 0.00% −0.02
WMT Walmart Inc. Reduce -14.7% 0.10% −0.02
VTWO Vanguard Russell 2000 ETF Reduce -24.3% 0.05% −0.02
MGV Vngrd Mrgstr MG CP VL ETF-Ui Reduce -75.3% 0.01% −0.02
EMR Emerson Electric Co. Reduce -18.4% 0.04% −0.02
PH Parker Hannifin Corp. Reduce -15.6% 0.07% −0.02
NUV Nuveen Municipal Value Sold out 0.00% −0.01
JNJ Johnson & Johnson Reduce -20.6% 0.12% −0.01
DOV Dover Corp. Reduce -18.6% 0.04% −0.01
LOW Lowe's Cos Inc. Reduce -12.9% 0.06% −0.01
CBSH Commerce Bancshares Inc. Reduce -39.0% 0.02% −0.01
SPGI S&P Global Inc. Reduce -41.3% 0.02% −0.01
UBSI United Bankshares Inc. Reduce -33.5% 0.02% −0.01
ABM Abm Industries Inc. Reduce -21.9% 0.03% −0.01
FRT Federal Realty Invs Trust Reduce -27.3% 0.02% −0.01
RPM RPM International Inc. Reduce -32.5% 0.02% −0.01
GWW WW Grainger Inc. Reduce -30.2% 0.02% −0.01
GRC Gorman-Rupp Co. Reduce -30.7% 0.02% −0.01
CINF Cincinnati Financial Corp. Reduce -17.3% 0.05% −0.01
TR Tootsie Roll Inds Reduce -30.2% 0.02% −0.01
ABT Abbott Laboratories Reduce -41.4% 0.02% −0.01
ITW Illinois Tool Works Reduce -31.8% 0.02% −0.01
U Unity Software Inc. Sold out 0.00% −0.01
BKH Black Hills Corp. Reduce -30.7% 0.02% −0.01
SYY Sysco Corp. Reduce -26.8% 0.02% −0.01
MSA Msa Safety Inc. Reduce -20.9% 0.02% −0.01
NFG National Fuel Gas Co. Reduce -43.5% 0.02% −0.01
AWR American States Water Co. Reduce -14.9% 0.04% −0.01
MZTI The Marzetti Company Reduce -16.5% 0.04% −0.01
NWN Northwest Natural Holding Co. Reduce -22.5% 0.04% −0.01

Portfolio Buys Q4 2024 → Q1 2025

TSME Thrivent SML-MDC Eq ETF-US I Add +10422.8% 5.23% +5.17
HEFA Isha Curr Hedged MSCI Eafe Add +219.0% 6.77% +4.71
AVSU Avantis Resp US Equity ETF Add +19.3% 18.17% +1.84
ESGV Vanguard ESG US Stock ETF Add +18.5% 12.36% +1.06
PYLD PIMCO Multisector Bond Actv Add +15.0% 5.24% +0.71
EMNT PIMCO Enhcd St M-Active ESG Add +17.8% 3.09% +0.45
ESGU iShares ESG Aware MSCI USA Add +13.4% 7.19% +0.41
FENI Fidelity Enhanced Intl ETF New 0.38% +0.38
BRK.B Berkshire Hathaway Inc. Class B Add +133.8% 0.47% +0.30
FELV Fidelity Enh LRG Cap Val ETF New 0.30% +0.30
SPYM Ste STR SPDR PT S&P 500 ETF Add +871.6% 0.23% +0.20
AVUS Avantis U.S. Equity ETF Add +96.5% 0.25% +0.12
QQQM Invesco Nasdaq 100 ETF Add +860.0% 0.08% +0.07
UMBF Umb Financial Corp. New 0.04% +0.04
COWZ Pacer US Cash Cows 100 ETF Add +928.2% 0.04% +0.03
MMM 3M Co. Add +0.0% 0.28% +0.03
AVDE Avantis International Equity Add +27.6% 0.11% +0.03
CASY Casey's General Stores Inc. Add +0.1% 0.38% +0.03
FBND Fidelity Total Bond ETF Add +285.3% 0.04% +0.03
VIG Vanguard Dividend Apprec ETF Add +332.4% 0.04% +0.03
JUST Goldman Sachs Just US LRG New 0.02% +0.02
FQAL Fidelity Quality Factor ETF Add +99.6% 0.04% +0.02
PTL Inspire 500 ETF New 0.02% +0.02
ADP Automatic Data Processing New 0.02% +0.02
CVX Chevron Corp. Add +0.1% 0.12% +0.02
MINT PIMCO Enhanced Short Maturit Add +961.9% 0.01% +0.01
TQQQ Proshares Ultrapro QQQ New 0.01% +0.01
NVDA Nvidia Corp. Add +262.8% 0.01% +0.01
AVEM Avantis Emerging Markets Eq Add +31.5% 0.03% +0.01
SUSL iShares ESG MSCI USA Leaders Add +17.3% 0.09% +0.01
IBM Intl Business Machines Corp. Add +0.6% 0.06% +0.01
BIDD iShares International Divide Add +0.2% 0.15% +0.01
LNT Alliant Energy Corp. Add +0.8% 0.07% +0.01
PFG Principal Financial Group Add +0.3% 0.07% +0.01
ATLO Ames National Corp. Add +1.1% 0.06% +0.00
XOM Exxon Mobil Corp. Add +0.2% 0.03% +0.00
SHAK Shake Shack Inc. Class A New 0.00% +0.00
HOOD Robinhood Markets Inc. Class A New 0.00% +0.00
IJR iShares Core S&P Small-Cap E Add +28.5% 0.02% +0.00
APLD Applied Digital Corp. Add +500.0% 0.00% +0.00
MCO Moody's Corp. New 0.00% +0.00
DECK Deckers Outdoor Corp. New 0.00% +0.00
GNRC Generac Holdings Inc. New 0.00% +0.00
STIP iShares 0-5 Year Tips Bond E Add +0.1% 0.05% +0.00
WFC Wells Fargo & Co. Add +0.3% 0.06% +0.00
LNG Cheniere Energy Inc. New 0.00% +0.00
FIDI Fidelity Intl Hi Div ETF Add +1.1% 0.01% +0.00
SYK Stryker Corp. New 0.00% +0.00
FUTY Fidelity MSCI US Utilities Add +0.8% 0.01% +0.00
COP Conocophillips Add +0.9% 0.01% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 66$203.9MSPYM, QQQM, BIV, ESGU, CGMS
Q1 2026 290$197.5MSPYM, BIV, NUDM, ESGU, AVSU
Q4 2025 246$181.7MAVSU, ESGV, AVSD, NUDM, ESGU
Q3 2025 249$178.3MAVSU, ESGV, AVSD, NUDM, ESGU
Q2 2025 250$167.6MAVSU, ESGV, AVSD, NUDM, ESGU
Q1 2025 215$155.4MAVSU, ESGV, AVSD, ESGU, HEFA
Q4 2024 215$153.6MAVSU, ESGV, AVSD, NULG, MUB
Q3 2024 196$143.9MAVSU, ESGV, AVSD, NULG, ESGU
Q2 2024 196$140.8MAVSU, ESGV, AVSD, NULG, MUB
Q1 2024 196$144.8MAVSU, ESGV, AVSD, NULG, MUB