Clarity Asset Management, Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 27, 2025), Clarity Asset Management, Inc. reported 249 stock positions worth $178.3 million. Its top holding was Avantis Resp US Equity ETF (AVSU) at 17.4% of the portfolio, followed by Vanguard ESG US Stock ETF (ESGV, 12.3%) and Avantis Reps Intern Equi ETF (AVSD, 8.3%). Compared with Q2 2025, it opened 17 new positions, sold out of 18, added to 136 and reduced 38. The biggest buy was iShares ESG Aware MSCI USA (ESGU, shares +2%) and the biggest sale Microsoft (MSFT, shares −35%).

Most Recent 13F
Q2 2026
Location
AMES, IA
CIK
0001756759
Portfolio Value
$178.3M (Q3 2025)
SEC Filing
0001756759-25-000008 ↗ filed Oct 27, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $144.8M Q1 2024 Q2 2024: $140.8M Q2 2024 Q3 2024: $143.9M Q3 2024 Q4 2024: $153.6M Q4 2024 Q1 2025: $155.4M Q1 2025 Q2 2025: $167.6M Q2 2025 Q3 2025: $178.3M $178.3M Q3 2025 Q4 2025: $181.7M Q4 2025 Q1 2026: $197.5M Q1 2026 Q2 2026: $203.9M Q2 2026

Holdings 249 stocks · $178.3M

AVSU Avantis Resp US Equity ETF 17.43% 422,365 $31.1M Reduce -0.6%
ESGV Vanguard ESG US Stock ETF 12.30% 185,162 $21.9M Reduce -0.4%
AVSD Avantis Reps Intern Equi ETF 8.32% 207,371 $14.8M Reduce -0.1%
NUDM Nuveen ESG Intl Devel MRK Eq 8.24% 390,352 $14.7M Add +0.3%
ESGU iShares ESG Aware MSCI USA 7.01% 85,847 $12.5M Add +1.8%
NULG Nuveen ESG LRG-Cap GRW ETF 5.67% 101,703 $10.1M Reduce -1.6%
TSME Thrivent SML-MDC Eq ETF-US I 5.51% 236,639 $9.8M Reduce -1.9%
MUB iShares National Muni Bond E 4.28% 71,589 $7.6M Add +5.1%
BWZ State Street SPDR Bloomberg 3.98% 255,097 $7.1M Add +2.5%
PYLD PIMCO Multisector Bond Actv 3.33% 221,444 $5.9M Add +4.4%
EMNT PIMCO Enhcd St M-Active ESG 3.29% 59,363 $5.9M Add +2.9%
NULV Nuveen ESG Large-Cap Val ETF 2.63% 107,028 $4.7M Add +0.7%
MINO PIMCO Municipal Income Oppor 2.37% 93,239 $4.2M Add +5.0%
MEAR Ishrs Short Mat Muni Act ETF 1.79% 63,347 $3.2M Add +3.0%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 1.68% 58,757 $3.0M Add +3.5%
IVW iShares S&P 500 Growth ETF 1.01% 14,869 $1.8M Add +6.1%
ITOT iShares Core S&P Total U.S. 0.90% 10,998 $1.6M Add +0.3%
IGRO iShares Intl Div Growth ETF 0.50% 11,153 $889K Add +11.6%
FENI Fidelity Enhanced Intl ETF 0.44% 22,232 $784K Add +13.2%
CASY Casey's General Stores Inc. 0.43% 1,369 $774K Add +0.1%
LII Lennox International Inc. 0.33% 1,123 $595K Add +0.2%
FELV Fidelity Enh LRG Cap Val ETF 0.33% 17,579 $589K Add +17.0%
SPYM Ste STR SPDR PT S&P 500 ETF 0.32% 7,370 $577K Add +34.0%
AVUS Avantis U.S. Equity ETF 0.32% 5,286 $575K Add +34.3%
VTI VG Morningstar TS MKT ETF-US 0.31% 1,684 $553K Add +0.1%
FREL Fidelity MSCI RL Est Indx 0.27% 17,272 $480K Add +10.1%
EMXC iShares MSCI Emr MRK Ex Chna 0.26% 6,887 $465K Reduce -1.6%
MMM 3M Co. 0.26% 2,944 $457K Add +0.0%
MSFT Microsoft Corp. 0.25% 862 $447K Reduce -35.3%
VEA Vanguard Ftse Developed ETF 0.18% 5,491 $329K Add +27.8%
IJT iShares S&P Small-Cap 600 GR 0.18% 2,234 $316K Add +0.2%
IJJ iShares S&P Mid-Cap 400 Valu 0.18% 2,419 $314K Add +0.5%
BRK.B Berkshire Hathaway Inc. Class B 0.16% 582 $293K Reduce -15.3%
AVDE Avantis International Equity 0.16% 3,651 $288K Add +32.3%
BIDD iShares International Divide 0.14% 9,056 $253K Add +0.2%
ESGD iShares Trust iShares ESG Aw 0.14% 2,719 $253K Reduce -0.1%
JNJ Johnson & Johnson 0.12% 1,146 $212K Add +0.8%
QQQM Invesco Nasdaq 100 ETF 0.11% 786 $194K Add +33.2%
IVV iShares Core S&P 500 ETF 0.11% 287 $192K Reduce -40.5%
WMT Walmart Inc. 0.10% 1,815 $187K Reduce -1.8%
VXUS Vanguard Total Intl Stock 0.10% 2,544 $187K No change
CVX Chevron Corp. 0.10% 1,140 $177K Add +0.1%
SUSL iShares ESG MSCI USA Leaders 0.10% 1,480 $173K Add +0.3%
DE Deere & Co. 0.09% 349 $160K No change
FDLO Fidelity Low Volat Fact ETF 0.08% 2,236 $147K Add +0.4%
FVAL Fidelity Value Factor ETF 0.08% 2,137 $147K Add +0.4%
GRMN Garmin Ltd. 0.08% 596 $147K Add +0.8%
ISRG Intuitive Surgical Inc. 0.08% 326 $146K No change
TCOM Trip.com Group Ltd.-ADR 0.08% 1,835 $138K No change
VOO Vanguard S&P 500 ETF 0.07% 209 $128K Add +8.3%
SUSB iShares ESG Aware 1-5 Year U 0.07% 5,006 $127K Add +1.1%
AVEM Avantis Emerging Markets Eq 0.07% 1,650 $124K Add +31.7%
IVE iShares S&P 500 Value ETF 0.07% 593 $123K Reduce -0.5%
PH Parker Hannifin Corp. 0.07% 161 $122K Reduce -6.4%
WFC Wells Fargo & Co. 0.07% 1,421 $119K Reduce -20.1%
VTWO Vanguard Russell 2000 ETF 0.06% 1,165 $114K Add +0.3%
AAPL Apple Inc. 0.06% 443 $113K No change
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.06% 813 $112K Add +38.0%
FBND Fidelity Total Bond ETF 0.06% 2,281 $105K Add +85.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 364 $103K Add +0.8%
PFG Principal Financial Group 0.06% 1,237 $103K Add +0.3%
ATLO Ames National Corp. 0.06% 5,036 $102K Add +1.0%
GE General Electric filed as GE AEROSPACE 0.06% 337 $101K No change
VIG Vanguard Dividend Apprec ETF 0.06% 467 $101K Add +31.9%
JMSI JPM Sus Municipal Income filed as J P MORGAN EXCHANGE TRADED F 0.06% 2,003 $101K Add +0.9%
LNT Alliant Energy Corp. 0.05% 1,404 $95K Reduce -16.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.05% 818 $94K Add +0.4%
DFGX Dimsnl Intr CF in ETF-Usd Inc. 0.05% 1,710 $92K No change
LOW Lowe's Cos Inc. 0.05% 347 $87K Reduce -7.5%
CINF Cincinnati Financial Corp. 0.05% 531 $84K Add +0.6%
GOOGL Alphabet Inc. Class A 0.05% 342 $83K No change
EMR Emerson Electric Co. 0.05% 630 $83K Reduce -1.9%
VOOG Vanguard S&P 500 Growth ETF 0.04% 180 $79K No change
NVDA Nvidia Corp. 0.04% 421 $79K Add +144.8%
UMBF Umb Financial Corp. 0.04% 646 $76K Add +0.5%
PG The Procter & Gamble Co. 0.04% 484 $74K Add +0.8%
NUSC Nuveen ESG Small-Cap ETF 0.04% 1,677 $74K Reduce -6.9%
VYM Vanguard High DVD Yield ETF 0.04% 521 $73K Add +0.8%
BGRN iShares Usd Green Bond ETF 0.04% 1,505 $72K Add +1.1%
PTL Inspire 500 ETF 0.04% 285 $71K Add +88.7%
JPM JPMorgan Chase & Co. 0.04% 218 $69K Add +0.5%
NDSN Nordson Corp. 0.04% 302 $69K Reduce -0.7%
GPC Genuine Parts Co. 0.04% 493 $68K Add +0.8%
KO The Coca-Cola Co. 0.04% 1,030 $68K Add +0.7%
AMZN Amazon.com Inc. 0.04% 306 $67K Reduce -29.8%
FBTC Fidelity Wise Origin Bitcoin 0.04% 666 $66K No change
MZTI The Marzetti Company 0.04% 362 $63K Add +0.6%
DOV Dover Corp. 0.03% 369 $62K Reduce -0.5%
AWR American States Water Co. filed as AMER STATES WTR CO 0.03% 834 $61K Add +0.6%
FLRG Fidelity US Multifactor ETF 0.03% 1,524 $59K Add +0.3%
NWN Northwest Natural Holding Co. 0.03% 1,295 $58K Add +1.2%
MINT PIMCO Enhanced Short Maturit 0.03% 532 $54K Add +108.6%
JPST JPMorgan Ultra-Short Income 0.03% 1,031 $52K Add +1.1%
GEV GE Vernova Inc. 0.03% 84 $52K No change
EUSB Ishr ESG Advn Universal BD-$ 0.03% 1,170 $51K Add +0.9%
CL Colgate-Palmolive Co. 0.03% 640 $51K Add +0.6%
XOM Exxon Mobil Corp. 0.03% 441 $50K Add +0.2%
USXF iShares ESG Advance MSCI USA 0.03% 819 $47K Add +0.2%
PLTR Palantir Technologies Inc. Class A 0.03% 257 $47K Add +51.2%
SPDW Ste STR SPDR PT DW Eu ETF 0.03% 1,093 $47K No change

Show all 249 holdings

Portfolio Sells Q2 2025 → Q3 2025

MSFT Microsoft Corp. Reduce -35.3% 0.25% −0.15
NULG Nuveen ESG LRG-Cap GRW ETF Reduce -1.6% 5.67% −0.12
IVV iShares Core S&P 500 ETF Reduce -40.5% 0.11% −0.07
INTC Intel Corp. Reduce -91.1% 0.01% −0.05
STIP iShares 0-5 Year Tips Bond E Sold out 0.00% −0.04
SGOV iShares 0-3 Month Treasury B Sold out 0.00% −0.04
SHV iShares 0-1 Year Treasury Bo Sold out 0.00% −0.04
AVSD Avantis Reps Intern Equi ETF Reduce -0.1% 8.32% −0.04
BRK.B Berkshire Hathaway Inc. Class B Reduce -15.3% 0.16% −0.04
IYW iShares Ustechnology ETF Sold out 0.00% −0.03
IGM iShares Expanded Tech Sector Sold out 0.00% −0.02
IWD iShares Russell 1000 Value E Sold out 0.00% −0.02
AMZN Amazon.com Inc. Reduce -29.8% 0.04% −0.02
WFC Wells Fargo & Co. Reduce -20.1% 0.07% −0.02
USB US Bancorp Sold out 0.00% −0.02
PFE Pfizer Inc. Sold out 0.00% −0.01
SUN Sunoco LP Sold out 0.00% −0.01
FUTY Fidelity MSCI US Utilities Sold out 0.00% −0.01
VPU Vanguard Utilities ETF Sold out 0.00% −0.01
ABBV Abbvie Inc. Reduce -42.3% 0.02% −0.01
LNT Alliant Energy Corp. Reduce -16.5% 0.05% −0.01
SIRI Sirius XM Holdings Inc. Sold out 0.00% −0.01
DOV Dover Corp. Reduce -0.5% 0.03% −0.01
EMR Emerson Electric Co. Reduce -1.9% 0.05% −0.00
PH Parker Hannifin Corp. Reduce -6.4% 0.07% −0.00
TGT Target Corp. Reduce -0.2% 0.02% −0.00
ESGD iShares Trust iShares ESG Aw Reduce -0.1% 0.14% −0.00
WMT Walmart Inc. Reduce -1.8% 0.10% −0.00
EMXC iShares MSCI Emr MRK Ex Chna Reduce -1.6% 0.26% −0.00
SPGI S&P Global Inc. Reduce -1.7% 0.02% −0.00
NUSC Nuveen ESG Small-Cap ETF Reduce -6.9% 0.04% −0.00
RIVN Rivian Automotive Inc. Class A Sold out 0.00% −0.00
CSCO Cisco Systems Inc. Reduce -23.9% 0.00% −0.00
FUL H.B. Fuller Co. Reduce -2.1% 0.02% −0.00
GNRC Generac Holdings Inc. Sold out 0.00% −0.00
IEO iShares U.S. Oil & Gas Explo Sold out 0.00% −0.00
TTAN Servicetitan Inc. Class A Sold out 0.00% −0.00
MSA Msa Safety Inc. Reduce -2.1% 0.02% −0.00
NUE Nucor Corp. Reduce -2.5% 0.02% −0.00
LNG Cheniere Energy Inc. Sold out 0.00% −0.00
IVE iShares S&P 500 Value ETF Reduce -0.5% 0.07% −0.00
SUB iShares Short-Term National Reduce -23.1% 0.00% −0.00
LOW Lowe's Cos Inc. Reduce -7.5% 0.05% −0.00
PIPR Piper Sandler Cos Sold out 0.00% −0.00
TNC Tennant Co. Reduce -2.2% 0.02% −0.00
NDSN Nordson Corp. Reduce -0.7% 0.04% −0.00
ITW Illinois Tool Works Reduce -0.8% 0.02% −0.00
FSMD Fidelity Small-Mid Multifact Reduce -2.9% 0.00% −0.00
PEP Pepsico Inc. Reduce -0.8% 0.02% −0.00
SYY Sysco Corp. Reduce -1.4% 0.02% +0.00

Portfolio Buys Q2 2025 → Q3 2025

ESGU iShares ESG Aware MSCI USA Add +1.8% 7.01% +0.20
IVW iShares S&P 500 Growth ETF Add +6.1% 1.01% +0.09
AVUS Avantis U.S. Equity ETF Add +34.3% 0.32% +0.09
SPYM Ste STR SPDR PT S&P 500 ETF Add +34.0% 0.32% +0.09
FENI Fidelity Enhanced Intl ETF Add +13.2% 0.44% +0.05
FELV Fidelity Enh LRG Cap Val ETF Add +17.0% 0.33% +0.05
AVDE Avantis International Equity Add +32.3% 0.16% +0.04
VEA Vanguard Ftse Developed ETF Add +27.8% 0.18% +0.04
MUB iShares National Muni Bond E Add +5.1% 4.28% +0.03
QQQM Invesco Nasdaq 100 ETF Add +33.2% 0.11% +0.03
IGRO iShares Intl Div Growth ETF Add +11.6% 0.50% +0.03
NVDA Nvidia Corp. Add +144.8% 0.04% +0.03
MINO PIMCO Municipal Income Oppor Add +5.0% 2.37% +0.03
FBND Fidelity Total Bond ETF Add +85.8% 0.06% +0.03
BLES Inspire Global Hope ETF New 0.02% +0.02
PTL Inspire 500 ETF Add +88.7% 0.04% +0.02
AOA iShares Core 80/20 Aggressiv New 0.02% +0.02
AVEM Avantis Emerging Markets Eq Add +31.7% 0.07% +0.02
CASY Casey's General Stores Inc. Add +0.1% 0.43% +0.02
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +38.0% 0.06% +0.02
FREL Fidelity MSCI RL Est Indx Add +10.1% 0.27% +0.02
JNJ Johnson & Johnson Add +0.8% 0.12% +0.02
WWJD Inspire International ETF New 0.02% +0.02
ITOT iShares Core S&P Total U.S. Add +0.3% 0.90% +0.01
MINT PIMCO Enhanced Short Maturit Add +108.6% 0.03% +0.01
IBD Inspire Corporate Bond ETF Add +902.6% 0.02% +0.01
VIG Vanguard Dividend Apprec ETF Add +31.9% 0.06% +0.01
PLTR Palantir Technologies Inc. Class A Add +51.2% 0.03% +0.01
VUG Vanguard Mrngstar GR ETF-Sui New 0.01% +0.01
GRMN Garmin Ltd. Add +0.8% 0.08% +0.01
FDLS Inspire Fidelis Multi Factor New 0.01% +0.01
VOO Vanguard S&P 500 ETF Add +8.3% 0.07% +0.01
VTI VG Morningstar TS MKT ETF-US Add +0.1% 0.31% +0.01
BITU Proshares Ultra Bitcoin ETF Add +165.0% 0.01% +0.00
ATLO Ames National Corp. Add +1.0% 0.06% +0.00
VGSH Vanguard Short-Term Treasury New 0.00% +0.00
VTWO Vanguard Russell 2000 ETF Add +0.3% 0.06% +0.00
GRC Gorman-Rupp Co. Add +0.4% 0.02% +0.00
GPC Genuine Parts Co. Add +0.8% 0.04% +0.00
BIBL Inspire 100 ETF New 0.00% +0.00
UMBF Umb Financial Corp. Add +0.5% 0.04% +0.00
NWN Northwest Natural Holding Co. Add +1.2% 0.03% +0.00
RUM Rum Group Inc. New 0.00% +0.00
CVX Chevron Corp. Add +0.1% 0.10% +0.00
SUSL iShares ESG MSCI USA Leaders Add +0.3% 0.10% +0.00
FVAL Fidelity Value Factor ETF Add +0.4% 0.08% +0.00
FE Firstenergy Corp. New 0.00% +0.00
NEE Nextera Energy Inc. New 0.00% +0.00
WEC WEC Energy Group Inc. New 0.00% +0.00
DTE DTE Energy Company New 0.00% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 66$203.9MSPYM, QQQM, BIV, ESGU, CGMS
Q1 2026 290$197.5MSPYM, BIV, NUDM, ESGU, AVSU
Q4 2025 246$181.7MAVSU, ESGV, AVSD, NUDM, ESGU
Q3 2025 249$178.3MAVSU, ESGV, AVSD, NUDM, ESGU
Q2 2025 250$167.6MAVSU, ESGV, AVSD, NUDM, ESGU
Q1 2025 215$155.4MAVSU, ESGV, AVSD, ESGU, HEFA
Q4 2024 215$153.6MAVSU, ESGV, AVSD, NULG, MUB
Q3 2024 196$143.9MAVSU, ESGV, AVSD, NULG, ESGU
Q2 2024 196$140.8MAVSU, ESGV, AVSD, NULG, MUB
Q1 2024 196$144.8MAVSU, ESGV, AVSD, NULG, MUB