Clarity Asset Management, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), Clarity Asset Management, Inc. reported 250 stock positions worth $167.6 million. Its top holding was Avantis Resp US Equity ETF (AVSU) at 17.4% of the portfolio, followed by Vanguard ESG US Stock ETF (ESGV, 12.2%) and Avantis Reps Intern Equi ETF (AVSD, 8.4%). Compared with Q1 2025, it opened 53 new positions, sold out of 18, added to 98 and reduced 52. The biggest buy was a new position in Nuveen ESG Intl Devel MRK Eq (NUDM) and the biggest sale an exit from Isha Curr Hedged MSCI Eafe (HEFA).

Most Recent 13F
Q2 2026
Location
AMES, IA
CIK
0001756759
Portfolio Value
$167.6M (Q2 2025)
SEC Filing
0001756759-25-000006 ↗ filed Aug 14, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $144.8M Q1 2024 Q2 2024: $140.8M Q2 2024 Q3 2024: $143.9M Q3 2024 Q4 2024: $153.6M Q4 2024 Q1 2025: $155.4M Q1 2025 Q2 2025: $167.6M $167.6M Q2 2025 Q3 2025: $178.3M Q3 2025 Q4 2025: $181.7M Q4 2025 Q1 2026: $197.5M Q1 2026 Q2 2026: $203.9M Q2 2026

Holdings 250 stocks · $167.6M

AVSU Avantis Resp US Equity ETF 17.40% 424,981 $29.2M Reduce -6.1%
ESGV Vanguard ESG US Stock ETF 12.16% 185,830 $20.4M Reduce -5.2%
AVSD Avantis Reps Intern Equi ETF 8.36% 207,501 $14.0M Add +9.8%
NUDM Nuveen ESG Intl Devel MRK Eq 8.24% 388,993 $13.8M New
ESGU iShares ESG Aware MSCI USA 6.81% 84,368 $11.4M Reduce -7.9%
NULG Nuveen ESG LRG-Cap GRW ETF 5.79% 103,331 $9.7M Reduce -16.2%
TSME Thrivent SML-MDC Eq ETF-US I 5.38% 241,184 $9.0M Reduce -1.1%
MUB iShares National Muni Bond E 4.25% 68,120 $7.1M Add +5.9%
BWZ State Street SPDR Bloomberg 4.17% 248,858 $7.0M New
EMNT PIMCO Enhcd St M-Active ESG 3.40% 57,678 $5.7M Add +18.6%
PYLD PIMCO Multisector Bond Actv 3.36% 212,084 $5.6M Reduce -31.3%
NULV Nuveen ESG Large-Cap Val ETF 2.66% 106,247 $4.5M Add +11.0%
MINO PIMCO Municipal Income Oppor 2.34% 88,807 $3.9M Reduce -41.3%
MEAR Ishrs Short Mat Muni Act ETF 1.84% 61,476 $3.1M Reduce -23.8%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 1.72% 56,763 $2.9M Add +19.3%
IVW iShares S&P 500 Growth ETF 0.92% 14,018 $1.5M Reduce -0.2%
ITOT iShares Core S&P Total U.S. 0.88% 10,967 $1.5M Add +0.3%
IGRO iShares Intl Div Growth ETF 0.47% 9,994 $788K Reduce -1.8%
CASY Casey's General Stores Inc. 0.42% 1,368 $698K Add +0.1%
MSFT Microsoft Corp. 0.40% 1,333 $663K Add +73.8%
FENI Fidelity Enhanced Intl ETF 0.39% 19,635 $653K Reduce -1.1%
LII Lennox International Inc. 0.38% 1,121 $643K Add +0.2%
VTI VG Morningstar TS MKT ETF-US 0.30% 1,682 $511K No change
FELV Fidelity Enh LRG Cap Val ETF 0.28% 15,027 $477K Add +0.1%
MMM 3M Co. 0.27% 2,943 $448K Add +0.0%
EMXC iShares MSCI Emr MRK Ex Chna 0.26% 6,999 $442K Reduce -87.9%
FREL Fidelity MSCI RL Est Indx 0.25% 15,695 $424K Reduce -1.7%
SPYM Ste STR SPDR PT S&P 500 ETF 0.24% 5,502 $400K Add +2.4%
AVUS Avantis U.S. Equity ETF 0.24% 3,936 $397K Reduce -7.3%
BRK.B Berkshire Hathaway Inc. Class B 0.20% 687 $334K Reduce -50.1%
IVV iShares Core S&P 500 ETF 0.18% 482 $299K Add +38.1%
IJJ iShares S&P Mid-Cap 400 Valu 0.18% 2,408 $298K Add +0.4%
IJT iShares S&P Small-Cap 600 GR 0.18% 2,230 $297K Add +0.3%
BIDD iShares International Divide 0.15% 9,035 $246K Add +1.1%
VEA Vanguard Ftse Developed ETF 0.15% 4,298 $245K New
ESGD iShares Trust iShares ESG Aw 0.14% 2,723 $243K Add +1.6%
AVDE Avantis International Equity 0.12% 2,759 $204K Add +4.0%
WMT Walmart Inc. 0.11% 1,849 $181K Add +0.3%
DE Deere & Co. 0.11% 349 $178K No change
ISRG Intuitive Surgical Inc. 0.11% 326 $177K New
VXUS Vanguard Total Intl Stock 0.10% 2,544 $176K No change
JNJ Johnson & Johnson 0.10% 1,137 $174K Reduce -0.1%
CVX Chevron Corp. 0.10% 1,139 $163K Add +0.4%
SUSL iShares ESG MSCI USA Leaders 0.10% 1,476 $160K Add +0.1%
WFC Wells Fargo & Co. 0.09% 1,779 $143K Add +39.6%
FDLO Fidelity Low Volat Fact ETF 0.08% 2,228 $140K Add +0.4%
FVAL Fidelity Value Factor ETF 0.08% 2,129 $136K Reduce -7.0%
QQQM Invesco Nasdaq 100 ETF 0.08% 590 $134K Reduce -5.5%
SUSB iShares ESG Aware 1-5 Year U 0.07% 4,951 $125K Reduce -1.4%
GRMN Garmin Ltd. 0.07% 591 $123K Add +0.3%
PH Parker Hannifin Corp. 0.07% 172 $120K Add +2.4%
IVE iShares S&P 500 Value ETF 0.07% 596 $116K Reduce -4.6%
VOO Vanguard S&P 500 ETF 0.07% 193 $109K Add +238.6%
TCOM Trip.com Group Ltd.-ADR 0.06% 1,835 $108K Add +0.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 361 $107K Add +0.6%
LNT Alliant Energy Corp. 0.06% 1,682 $102K Add +0.8%
VTWO Vanguard Russell 2000 ETF 0.06% 1,161 $101K Add +33.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.06% 815 $101K No change
INTC Intel Corp. 0.06% 4,485 $100K Add +9.8%
JMSI JPM Sus Municipal Income filed as J P MORGAN EXCHANGE TRADED F 0.06% 1,985 $98K Add +0.9%
PFG Principal Financial Group 0.06% 1,233 $98K Add +0.4%
AMZN Amazon.com Inc. 0.06% 436 $96K Add +42.5%
DFGX Dimsnl Intr CF in ETF-Usd Inc. 0.05% 1,710 $91K No change
AAPL Apple Inc. 0.05% 443 $91K Add +0.2%
ATLO Ames National Corp. 0.05% 4,987 $89K Add +1.1%
GE General Electric filed as GE AEROSPACE 0.05% 337 $87K No change
AVEM Avantis Emerging Markets Eq 0.05% 1,253 $86K Add +66.6%
EMR Emerson Electric Co. 0.05% 642 $86K Add +3.9%
LOW Lowe's Cos Inc. 0.05% 375 $83K Add +1.1%
CINF Cincinnati Financial Corp. 0.05% 528 $79K Reduce -3.5%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.05% 589 $77K Add +685.3%
PG The Procter & Gamble Co. 0.05% 480 $77K No change
NUSC Nuveen ESG Small-Cap ETF 0.04% 1,802 $73K No change
VIG Vanguard Dividend Apprec ETF 0.04% 354 $73K Add +20.4%
STIP iShares 0-5 Year Tips Bond E 0.04% 704 $72K Add +1.6%
KO The Coca-Cola Co. 0.04% 1,023 $72K Reduce -3.2%
SGOV iShares 0-3 Month Treasury B 0.04% 717 $72K New
SHV iShares 0-1 Year Treasury Bo 0.04% 652 $72K Add +0.9%
VOOG Vanguard S&P 500 Growth ETF 0.04% 180 $71K New
BGRN iShares Usd Green Bond ETF 0.04% 1,489 $71K Add +0.1%
VYM Vanguard High DVD Yield ETF 0.04% 517 $69K New
DOV Dover Corp. 0.04% 371 $68K Add +5.7%
UMBF Umb Financial Corp. 0.04% 643 $68K No change
NDSN Nordson Corp. 0.04% 304 $65K Add +3.8%
AWR American States Water Co. filed as AMER STATES WTR CO 0.04% 829 $64K Reduce -3.6%
JPM JPMorgan Chase & Co. 0.04% 217 $63K Add +87.1%
FBTC Fidelity Wise Origin Bitcoin 0.04% 666 $63K No change
MZTI The Marzetti Company filed as LANCASTER COLONY CORP 0.04% 360 $62K Add +5.9%
GOOGL Alphabet Inc. Class A 0.04% 342 $60K Add +0.3%
GPC Genuine Parts Co. 0.04% 489 $59K Reduce -0.2%
CL Colgate-Palmolive Co. 0.03% 636 $58K Reduce -3.5%
FBND Fidelity Total Bond ETF 0.03% 1,228 $56K Reduce -10.0%
FLRG Fidelity US Multifactor ETF 0.03% 1,520 $55K New
IYW iShares Ustechnology ETF 0.03% 300 $52K New
JPST JPMorgan Ultra-Short Income 0.03% 1,020 $52K New
NWN Northwest Natural Holding Co. 0.03% 1,280 $51K Reduce -3.8%
EUSB Ishr ESG Advn Universal BD-$ 0.03% 1,159 $50K New
ABBV Abbvie Inc. 0.03% 258 $48K Add +67.5%
XOM Exxon Mobil Corp. 0.03% 440 $47K Add +0.5%
GEV GE Vernova Inc. 0.03% 84 $44K No change

Show all 250 holdings

Portfolio Sells Q1 2025 → Q2 2025

HEFA Isha Curr Hedged MSCI Eafe Sold out 0.00% −6.77
MINO PIMCO Municipal Income Oppor Reduce -41.3% 2.34% −2.01
PYLD PIMCO Multisector Bond Actv Reduce -31.3% 3.36% −1.88
EMXC iShares MSCI Emr MRK Ex Chna Reduce -87.9% 0.26% −1.79
AVSU Avantis Resp US Equity ETF Reduce -6.1% 17.40% −0.77
MEAR Ishrs Short Mat Muni Act ETF Reduce -23.8% 1.84% −0.76
NULG Nuveen ESG LRG-Cap GRW ETF Reduce -16.2% 5.79% −0.42
ESGU iShares ESG Aware MSCI USA Reduce -7.9% 6.81% −0.38
BRK.B Berkshire Hathaway Inc. Class B Reduce -50.1% 0.20% −0.27
ESGV Vanguard ESG US Stock ETF Reduce -5.2% 12.16% −0.20
COWZ Pacer US Cash Cows 100 ETF Sold out 0.00% −0.04
JMUB JPMorgan Municipal ETF Sold out 0.00% −0.03
FREL Fidelity MSCI RL Est Indx Reduce -1.7% 0.25% −0.03
FELC Fidelity Enh LRG Cap Cor ETF Sold out 0.00% −0.03
FQAL Fidelity Quality Factor ETF Reduce -50.3% 0.02% −0.02
JNJ Johnson & Johnson Reduce -0.1% 0.10% −0.02
AVUS Avantis U.S. Equity ETF Reduce -7.3% 0.24% −0.02
SMMU PIMCO SHRT TRM Muni BND ETF Sold out 0.00% −0.01
TQQQ Proshares Ultrapro QQQ Sold out 0.00% −0.01
FDMO Fidelity Momentum Factor ETF Sold out 0.00% −0.01
MSEX Middlesex Water Co. Reduce -20.8% 0.02% −0.01
FIDI Fidelity Intl Hi Div ETF Sold out 0.00% −0.01
IVE iShares S&P 500 Value ETF Reduce -4.6% 0.07% −0.01
GDX Vaneck Gold Miners ETF Reduce -49.6% 0.01% −0.01
FVAL Fidelity Value Factor ETF Reduce -7.0% 0.08% −0.01
FBND Fidelity Total Bond ETF Reduce -10.0% 0.03% −0.01
ED Consolidated Edison Inc. Reduce -15.5% 0.02% −0.01
SUSB iShares ESG Aware 1-5 Year U Reduce -1.4% 0.07% −0.01
KVUE Kenvue Inc. Reduce -13.1% 0.02% −0.01
NWN Northwest Natural Holding Co. Reduce -3.8% 0.03% −0.01
AWR American States Water Co. Reduce -3.6% 0.04% −0.01
KO The Coca-Cola Co. Reduce -3.2% 0.04% −0.01
CL Colgate-Palmolive Co. Reduce -3.5% 0.03% −0.01
FDEM Fidelity Emrg MRKT Multifact Sold out 0.00% −0.01
CINF Cincinnati Financial Corp. Reduce -3.5% 0.05% −0.01
CWT California Water Service Grp Reduce -11.2% 0.02% −0.00
BKH Black Hills Corp. Reduce -7.8% 0.02% −0.00
IGRO iShares Intl Div Growth ETF Reduce -1.8% 0.47% −0.00
FTS Fortis Inc. Reduce -15.6% 0.02% −0.00
NFG National Fuel Gas Co. Reduce -16.0% 0.02% −0.00
GLD SPDR Gold Shares Reduce -32.7% 0.01% −0.00
HRL Hormel Foods Corp. Reduce -7.0% 0.02% −0.00
KMB Kimberly-Clark Corp. Reduce -0.5% 0.02% −0.00
HTO H2O America Reduce -3.9% 0.02% −0.00
SHAK Shake Shack Inc. Class A Sold out 0.00% −0.00
FLTB Fidelity Ltd. TRM BND ETF Sold out 0.00% −0.00
HOOD Robinhood Markets Inc. Class A Sold out 0.00% −0.00
TR Tootsie Roll Inds Reduce -12.1% 0.02% −0.00
WWJD Inspire International ETF Sold out 0.00% −0.00
ESGE iShares Inc. iShares ESG Awar Reduce -21.5% 0.01% −0.00

Portfolio Buys Q1 2025 → Q2 2025

NUDM Nuveen ESG Intl Devel MRK Eq New 8.24% +8.24
BWZ State Street SPDR Bloomberg New 4.17% +4.17
AVSD Avantis Reps Intern Equi ETF Add +9.8% 8.36% +1.07
EMNT PIMCO Enhcd St M-Active ESG Add +18.6% 3.40% +0.31
MSFT Microsoft Corp. Add +73.8% 0.40% +0.21
JMST JPM Ultra-Short Muni Income Add +19.3% 1.72% +0.17
NULV Nuveen ESG Large-Cap Val ETF Add +11.0% 2.66% +0.16
VEA Vanguard Ftse Developed ETF New 0.15% +0.15
ISRG Intuitive Surgical Inc. New 0.11% +0.11
IVV iShares Core S&P 500 ETF Add +38.1% 0.18% +0.05
VOO Vanguard S&P 500 ETF Add +238.6% 0.07% +0.05
SGOV iShares 0-3 Month Treasury B New 0.04% +0.04
VOOG Vanguard S&P 500 Growth ETF New 0.04% +0.04
VYM Vanguard High DVD Yield ETF New 0.04% +0.04
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +685.3% 0.05% +0.04
CASY Casey's General Stores Inc. Add +0.1% 0.42% +0.03
FLRG Fidelity US Multifactor ETF New 0.03% +0.03
IYW iShares Ustechnology ETF New 0.03% +0.03
JPST JPMorgan Ultra-Short Income New 0.03% +0.03
EUSB Ishr ESG Advn Universal BD-$ New 0.03% +0.03
SPDW Ste STR SPDR PT DW Eu ETF New 0.03% +0.03
USXF iShares ESG Advance MSCI USA New 0.03% +0.03
WFC Wells Fargo & Co. Add +39.6% 0.09% +0.03
SPY SS SPDR S&P 500 ETF Trust-US New 0.03% +0.03
ITOT iShares Core S&P Total U.S. Add +0.3% 0.88% +0.03
TGT Target Corp. New 0.02% +0.02
IGM iShares Expanded Tech Sector New 0.02% +0.02
DMXF iShares ESG Advanc MSCI Eafe New 0.02% +0.02
AVEM Avantis Emerging Markets Eq Add +66.6% 0.05% +0.02
IWD iShares Russell 1000 Value E New 0.02% +0.02
AMZN Amazon.com Inc. Add +42.5% 0.06% +0.02
JPM JPMorgan Chase & Co. Add +87.1% 0.04% +0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd New 0.02% +0.02
VB Vanguard Most SM-Cap ETF-Usd New 0.02% +0.02
FDEV Fidelity Intl Multifact ETF New 0.02% +0.02
RLI Rli Corp. New 0.02% +0.02
VWO Vanguard Ftse Emerging Marke New 0.02% +0.02
VTWO Vanguard Russell 2000 ETF Add +33.6% 0.06% +0.02
JEPI JPMorgan Equity Premium Inco New 0.01% +0.01
OALC Oneascent Large Cap Core New 0.01% +0.01
PLTR Palantir Technologies Inc. Class A New 0.01% +0.01
SUN Sunoco LP New 0.01% +0.01
AVUV Avantis US Small Cap Value New 0.01% +0.01
VOE Vngrd Mrngstr MD-Cap Val ETF New 0.01% +0.01
SPYM Ste STR SPDR PT S&P 500 ETF Add +2.4% 0.24% +0.01
BBAG JPMorgan Betabuilders US Agg New 0.01% +0.01
RTX RTX Corp. New 0.01% +0.01
ITM Vaneck Intermediate Muni ETF New 0.01% +0.01
VCIT Vanguard Int-Term Corporate New 0.01% +0.01
LQD Ishr Ibx Usd Invgd CB ETF-Ui New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 66$203.9MSPYM, QQQM, BIV, ESGU, CGMS
Q1 2026 290$197.5MSPYM, BIV, NUDM, ESGU, AVSU
Q4 2025 246$181.7MAVSU, ESGV, AVSD, NUDM, ESGU
Q3 2025 249$178.3MAVSU, ESGV, AVSD, NUDM, ESGU
Q2 2025 250$167.6MAVSU, ESGV, AVSD, NUDM, ESGU
Q1 2025 215$155.4MAVSU, ESGV, AVSD, ESGU, HEFA
Q4 2024 215$153.6MAVSU, ESGV, AVSD, NULG, MUB
Q3 2024 196$143.9MAVSU, ESGV, AVSD, NULG, ESGU
Q2 2024 196$140.8MAVSU, ESGV, AVSD, NULG, MUB
Q1 2024 196$144.8MAVSU, ESGV, AVSD, NULG, MUB