Colonial Trust Advisors

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Colonial Trust Advisors reported 750 stock positions worth $1.0 billion. Its top holding was Apple (AAPL) at 7.6% of the portfolio, followed by Microsoft (MSFT, 6.2%) and Eli Lilly (LLY, 3.2%). Compared with Q1 2024, it opened 32 new positions, sold out of 297, added to 155 and reduced 259. The biggest buy was Alphabet Class A (GOOGL, shares +1%) and the biggest sale Invesco Bulletshares 2024 CB (BSCO, shares −100%).

Most Recent 13F
Q2 2026
Location
SPARTANBURG, SC
CIK
0001567993
Portfolio Value
$1.0B (Q2 2024)
SEC Filing
0001398344-24-014588 ↗ filed Aug 14, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $1.0B Q1 2024 Q2 2024: $1.0B $1.0B Q2 2024 Q3 2024: $1.2B Q3 2024 Q4 2024: $1.1B Q4 2024 Q1 2025: $1.1B Q1 2025 Q2 2025: $1.2B Q2 2025 Q3 2025: $1.3B Q3 2025 Q4 2025: $1.3B Q4 2025 Q1 2026: $1.3B Q1 2026 Q2 2026: $1.4B Q2 2026

Holdings 750 stocks · $1.0B

AAPL Apple Inc. 7.62% 377,986 $79.6M Reduce -2.6%
MSFT Microsoft Corp. 6.23% 145,517 $65.0M Reduce -1.4%
LLY Eli Lilly & Co. 3.21% 36,982 $33.5M Reduce -4.8%
IVV iShares Core S&P 500 ETF 3.14% 59,950 $32.8M Add +0.6%
AMZN Amazon.com Inc. 2.47% 133,700 $25.8M Add +0.5%
NVDA Nvidia Corp. 2.45% 207,089 $25.6M Reduce -7.0%
GOOGL Alphabet Inc. Class A 2.20% 126,024 $23.0M Add +1.1%
JPM JPMorgan Chase & Co. 2.08% 107,515 $21.7M Add +0.6%
COST Costco Wholesale Corp. 2.06% 25,286 $21.5M Reduce -2.4%
V Visa Inc. Class A 2.00% 79,766 $20.9M Reduce -0.1%
UNH Unitedhealth Group Inc. 1.97% 40,466 $20.6M Add +0.4%
PG The Procter & Gamble Co. 1.81% 114,867 $18.9M Reduce -0.8%
PANW Palo Alto Networks Inc. 1.76% 54,158 $18.4M Add +1.1%
JNJ Johnson & Johnson 1.74% 124,301 $18.2M Add +0.3%
HD Home Depot Inc. 1.54% 46,625 $16.1M Reduce -0.1%
UNP Union Pacific Corp. 1.47% 67,910 $15.4M Add +2.1%
APD Air Products & Chemicals Inc. 1.45% 58,475 $15.1M Add +1.0%
PEP Pepsico Inc. 1.40% 88,416 $14.6M Reduce -0.2%
ORCL Oracle Corp. 1.30% 96,497 $13.6M Reduce -1.7%
ETN Eaton Corp. PLC 1.25% 41,606 $13.0M Reduce -3.6%
DUK Duke Energy Corp. 1.25% 130,137 $13.0M Reduce -1.3%
AMAT Applied Materials Inc. 1.25% 55,245 $13.0M Reduce -0.3%
KO The Coca-Cola Co. 1.17% 191,671 $12.2M Add +0.5%
WM Waste Management Inc. 1.16% 57,010 $12.2M Reduce -0.1%
DGRO iShares Core Dividend Growth 1.14% 207,246 $11.9M Add +2.6%
FLOT iShares Floating Rate Bond E 1.14% 233,416 $11.9M Add +9.3%
GS Goldman Sachs Group Inc. 1.13% 26,186 $11.8M Add +3.3%
IJH iShares Core S&P Midcap ETF 1.13% 201,878 $11.8M Add +0.4%
WMT Walmart Inc. 1.12% 172,441 $11.7M Add +2.8%
ACN Accenture PLC Class A 1.08% 37,192 $11.3M Add +2.2%
CVX Chevron Corp. 1.07% 71,400 $11.2M Add +1.0%
BX Blackstone Inc. 1.02% 86,088 $10.7M Add +1.4%
SYK Stryker Corp. 0.97% 29,850 $10.2M Add +0.6%
SLQD iShares 0-5 YR Inv GRD Corp. 0.95% 201,462 $9.9M Add +4.7%
TT Trane Technologies PLC 0.94% 29,986 $9.9M Reduce -4.1%
GOOG Alphabet Inc. Class C 0.89% 50,746 $9.3M Reduce -3.2%
BRK.B Berkshire Hathaway Inc. Class B 0.87% 22,325 $9.1M Reduce -1.0%
CTAS Cintas Corp. 0.85% 12,749 $8.9M Add +0.3%
META Meta Platforms Inc. Class A 0.85% 17,703 $8.9M Add +2.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.85% 89,750 $8.9M Reduce -0.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.84% 79,507 $8.8M Add +3.3%
NKE Nike Inc. Class B 0.81% 112,628 $8.5M Reduce -0.7%
DE Deere & Co. 0.76% 21,147 $7.9M Reduce -3.2%
LMT Lockheed Martin Corp. 0.72% 16,005 $7.5M Add +3.2%
STE Steris PLC 0.69% 32,883 $7.2M Add +2.3%
TXN Texas Instruments Inc. 0.68% 36,363 $7.1M Add +0.4%
JPST JPMorgan Ultra-Short Income 0.66% 136,498 $6.9M Reduce -4.9%
FDX FedEx Corp. 0.63% 21,788 $6.5M Add +7.4%
CAT Caterpillar Inc. 0.61% 18,990 $6.3M Add +4.1%
IQLT iShares MSCI International Q 0.60% 159,194 $6.2M Add +1.2%
PSX Phillips 66 0.58% 43,137 $6.1M Add +0.3%
EW Edwards Lifesciences Corp. 0.57% 64,338 $5.9M Add +3.9%
IBB iShares Biotechnology ETF 0.56% 42,718 $5.9M Reduce -2.7%
SPGI S&P Global Inc. 0.55% 12,875 $5.7M Reduce -4.3%
CSCO Cisco Systems Inc. 0.54% 119,212 $5.7M Reduce -2.0%
CMCSA Comcast Corp. Class A 0.54% 143,993 $5.6M Add +2.4%
HSY The Hershey Co. 0.53% 29,925 $5.5M Add +4.3%
VZ Verizon Communications Inc. 0.53% 133,041 $5.5M Reduce -0.3%
NEE Nextera Energy Inc. 0.50% 74,156 $5.3M Add +5.7%
ZTS Zoetis Inc. 0.50% 30,196 $5.2M Add +11.7%
BKNG Booking Holdings Inc. 0.47% 1,231 $4.9M Add +16.0%
SCHW Schwab (charles) Corp. 0.46% 65,197 $4.8M Add +0.8%
CME Cme Group Inc. 0.43% 22,835 $4.5M Add +14.2%
DEO Diageo PLC-Sponsored ADR 0.43% 35,421 $4.5M Reduce -1.9%
TFC Truist Financial Corp. 0.42% 113,453 $4.4M Add +5.8%
ECL Ecolab Inc. 0.42% 18,259 $4.3M Add +3.2%
MCD McDonald's Corp. 0.41% 16,691 $4.3M Reduce -4.7%
AGG iShares Core U.S. Aggregate 0.40% 43,400 $4.2M Add +22.3%
PSA Public Storage 0.38% 13,854 $4.0M Add +2.8%
EOG EOG Resources Inc. 0.38% 31,395 $4.0M Add +1.7%
EMXC iShares MSCI Emr MRK Ex Chna 0.37% 65,268 $3.9M Add +1.2%
MLM Martin Marietta Materials 0.32% 6,204 $3.4M Add +1.5%
BWA Borgwarner Inc. 0.32% 102,260 $3.3M Add +3.8%
IJR iShares Core S&P Small-Cap E 0.30% 29,795 $3.2M Add +1.3%
BAM Brookfield Asset Mgmt-A 0.30% 83,496 $3.2M Add +4.7%
BSCT Invesco Bulletshares 2029 CB 0.29% 168,573 $3.1M Add +423.1%
BSCQ Invesco Bulletshares 2026 CB 0.29% 157,406 $3.0M Add +7.9%
ADBE Adobe Inc. 0.28% 5,356 $3.0M Add +19.4%
YUM Yum! Brands Inc. 0.28% 21,906 $2.9M Reduce -2.8%
BSCP Invesco Bulletshares 2025 CB 0.27% 138,305 $2.8M Add +2.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.26% 68,959 $2.7M Add +89.4%
KVUE Kenvue Inc. 0.26% 150,042 $2.7M Reduce -1.8%
BSCR Invesco Bulletshares 2027 CB 0.26% 141,458 $2.7M Add +10.7%
DGX Quest Diagnostics Inc. 0.26% 19,843 $2.7M Reduce -4.3%
GLD SPDR Gold Shares 0.24% 11,724 $2.5M Reduce -4.6%
BSCS Invesco Bulletshares 2028 CB 0.23% 122,741 $2.4M Add +14.7%
XOM Exxon Mobil Corp. 0.23% 21,068 $2.4M Add +0.1%
CCJ Cameco Corp. 0.23% 49,190 $2.4M Add +18.5%
ST Sensata Technologies Holdplc 0.23% 63,439 $2.4M Add +1.4%
NSC Norfolk Southern Corp. 0.22% 10,700 $2.3M Reduce -4.8%
KMB Kimberly-Clark Corp. 0.22% 16,286 $2.3M Reduce -5.1%
CLH Clean Harbors Inc. 0.21% 9,791 $2.2M Reduce -1.1%
AEP American Electric Power 0.21% 24,678 $2.2M Reduce -2.5%
CET Central Securities Corp. 0.20% 47,408 $2.1M Add +0.3%
HAL Halliburton Co. 0.19% 59,230 $2.0M Add +7.1%
O Realty Income Corp. 0.19% 37,621 $2.0M Add +4.8%
LOW Lowe's Cos Inc. 0.18% 8,570 $1.9M Reduce -7.3%
RY Royal Bank of Canada 0.18% 17,452 $1.9M Reduce -0.8%
WPC WP Carey Inc. 0.18% 33,621 $1.9M Reduce -10.7%
SRE Sempra 0.17% 23,073 $1.8M Reduce -6.5%

Show all 750 holdings

Other holdings (5): bonds, preferreds, convertibles and warrants · $169K (not counted above)
SecurityClassShares / PrincipalValueChange
APOLLO GLOBAL MANAGEMENT (APO 6.75 07/31/26) SER A MAND CNV 696$46KNo change
NEXTERA ENERGY INC (NEE 6.926 09/01/25) UNIT 09/01/2025 1,053$44KNo change
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 34$41KNo change
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 33$39KNo change
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 2$82No change
Lines left out (1) · $81 — a value with no share or principal amount
SecurityClassSharesValue
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF0$81

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $1.0B.

Portfolio Sells Q1 2024 → Q2 2024

BSCO Invesco Bulletshares 2024 CB Reduce -100.0% 0.00% −0.25
NKE Nike Inc. Class B Reduce -0.7% 0.81% −0.24
DIS The Walt Disney Co. Reduce -0.1% 0.85% −0.23
HD Home Depot Inc. Reduce -0.1% 1.54% −0.23
V Visa Inc. Class A Reduce -0.1% 2.00% −0.20
PEP Pepsico Inc. Reduce -0.2% 1.40% −0.14
DE Deere & Co. Reduce -3.2% 0.76% −0.13
DEO Diageo PLC-Sponsored ADR Reduce -1.9% 0.43% −0.10
MA Mastercard Inc. Class A Reduce -72.6% 0.03% −0.10
ETN Eaton Corp. PLC Reduce -3.6% 1.25% −0.09
LULU Lululemon Athletica Inc. Reduce -22.8% 0.11% −0.08
MCD McDonald's Corp. Reduce -4.7% 0.41% −0.08
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.0% 0.87% −0.07
NSC Norfolk Southern Corp. Reduce -4.8% 0.22% −0.06
KVUE Kenvue Inc. Reduce -1.8% 0.26% −0.06
CSCO Cisco Systems Inc. Reduce -2.0% 0.54% −0.06
JPST JPMorgan Ultra-Short Income Reduce -4.9% 0.66% −0.06
LOW Lowe's Cos Inc. Reduce -7.3% 0.18% −0.05
PG The Procter & Gamble Co. Reduce -0.8% 1.81% −0.04
WM Waste Management Inc. Reduce -0.1% 1.16% −0.04
IBB iShares Biotechnology ETF Reduce -2.7% 0.56% −0.03
WPC WP Carey Inc. Reduce -10.7% 0.18% −0.03
YUM Yum! Brands Inc. Reduce -2.8% 0.28% −0.03
VZ Verizon Communications Inc. Reduce -0.3% 0.53% −0.03
GPN Global Payments Inc. Reduce -32.1% 0.02% −0.02
BDX Becton Dickinson and Co. Reduce -11.9% 0.09% −0.02
SHW The Sherwin-Williams Co. Reduce -0.5% 0.10% −0.02
IEFA iShares Core MSCI Eafe ETF Reduce -6.7% 0.15% −0.02
RF Regions Financial Corp. Reduce -14.5% 0.07% −0.02
SPGI S&P Global Inc. Reduce -4.3% 0.55% −0.02
VOT Vngrd Mrngstr MC GRW ETF-Usd Reduce -4.8% 0.13% −0.01
DGX Quest Diagnostics Inc. Reduce -4.3% 0.26% −0.01
IBM Intl Business Machines Corp. Reduce -42.4% 0.01% −0.01
DUK Duke Energy Corp. Reduce -1.3% 1.25% −0.01
UPS United Parcel Service Class B Reduce -17.9% 0.03% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -12.1% 0.09% −0.01
CSX CSX Corp. Reduce -22.3% 0.02% −0.01
SLB SLB Ltd. Reduce -14.1% 0.03% −0.01
PNC PNC Financial Services Group Reduce -13.4% 0.04% −0.01
BAX Baxter International Inc. Reduce -26.3% 0.01% −0.01
GLD SPDR Gold Shares Reduce -4.6% 0.24% −0.01
PFE Pfizer Inc. Reduce -15.0% 0.04% −0.01
MRK Merck & Co. Inc. Reduce -7.5% 0.04% −0.01
AEP American Electric Power Reduce -2.5% 0.21% −0.01
FBIN Fortune Brands Innovations I Reduce -6.4% 0.02% −0.01
ABBV Abbvie Inc. Reduce -6.6% 0.04% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -20.0% 0.04% −0.01
MMM 3M Co. Reduce -4.8% 0.06% −0.01
CSL Carlisle Cos Inc. Reduce -4.5% 0.16% −0.01
BLK BlackRock Finance Inc. Reduce -0.3% 0.07% −0.01

Portfolio Buys Q1 2024 → Q2 2024

GOOGL Alphabet Inc. Class A Add +1.1% 2.20% +0.34
PANW Palo Alto Networks Inc. Add +1.1% 1.76% +0.25
BSCT Invesco Bulletshares 2029 CB Add +423.1% 0.29% +0.23
BAC Bank of America Corp. Add +89.4% 0.26% +0.13
WMT Walmart Inc. Add +2.8% 1.12% +0.12
AMZN Amazon.com Inc. Add +0.5% 2.47% +0.10
GS Goldman Sachs Group Inc. Add +3.3% 1.13% +0.09
BKNG Booking Holdings Inc. Add +16.0% 0.47% +0.09
TJX TJX Companies Inc. Add +3.3% 0.84% +0.07
FLOT iShares Floating Rate Bond E Add +9.3% 1.14% +0.06
ADBE Adobe Inc. Add +19.4% 0.28% +0.06
AGG iShares Core U.S. Aggregate Add +22.3% 0.40% +0.06
NEE Nextera Energy Inc. Add +5.7% 0.50% +0.06
APD Air Products & Chemicals Inc. Add +1.0% 1.45% +0.06
CCJ Cameco Corp. Add +18.5% 0.23% +0.05
TXN Texas Instruments Inc. Add +0.4% 0.68% +0.05
ZTS Zoetis Inc. Add +11.7% 0.50% +0.05
FDX FedEx Corp. Add +7.4% 0.63% +0.04
IVV iShares Core S&P 500 ETF Add +0.6% 3.14% +0.04
FE Firstenergy Corp. Add +116212.5% 0.03% +0.03
META Meta Platforms Inc. Class A Add +2.6% 0.85% +0.03
BSCS Invesco Bulletshares 2028 CB Add +14.7% 0.23% +0.02
LMT Lockheed Martin Corp. Add +3.2% 0.72% +0.02
BSCR Invesco Bulletshares 2027 CB Add +10.7% 0.26% +0.02
KO The Coca-Cola Co. Add +0.5% 1.17% +0.01
SLQD iShares 0-5 YR Inv GRD Corp. Add +4.7% 0.95% +0.01
ECL Ecolab Inc. Add +3.2% 0.42% +0.01
BSCQ Invesco Bulletshares 2026 CB Add +7.9% 0.29% +0.01
TSLA Tesla Inc. Add +65.5% 0.03% +0.01
TMUS T-Mobile US Inc. Add +167.8% 0.02% +0.01
TFC Truist Financial Corp. Add +5.8% 0.42% +0.01
AVA Avista Corp. New 0.01% +0.01
DELL Dell Technologies -C Add +159.7% 0.01% +0.01
BSCU Invesco Bulletshares 2030 CB Add +202.1% 0.01% +0.01
MET Metlife Inc. Add +127.1% 0.01% +0.01
NFLX Netflix Inc. Add +11.8% 0.04% +0.01
EMR Emerson Electric Co. Add +61.0% 0.02% +0.01
FLO Flowers Foods Inc. New 0.00% +0.00
MPC Marathon Petroleum Corp. Add +91.5% 0.01% +0.00
CET Central Securities Corp. Add +0.3% 0.20% +0.00
ITW Illinois Tool Works Add +86.4% 0.01% +0.00
CME Cme Group Inc. Add +14.2% 0.43% +0.00
COIN Coinbase Global Inc. Class A Add +20000.0% 0.00% +0.00
CB Chubb Ltd. Add +288.7% 0.01% +0.00
ATO Atmos Energy Corp. Add +128.1% 0.01% +0.00
ONEQ Fidelity Nasdaq Comp Indx Add +0.1% 0.06% +0.00
NOW ServiceNow Inc. Add +217.7% 0.00% +0.00
DD Dupont DE Nemours Inc. Add +36.1% 0.01% +0.00
F Ford Motor Co. Add +578.8% 0.00% +0.00
CLX Clorox Company New 0.00% +0.00

Notes & Other Activity Q1 2024 → Q2 2024

DJTWW Trump Media & Technology Gro *W EXP 03/25/202 Sold out 300 $8Kbefore exit
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF Reduce -100.0% 0 $81
AZPN Aspen Technology Inc. COM Reduce -100.0% 0 $0
KOD Kodiak Sciences Inc. COM Reduce -100.0% 0 $0
BF.B Brown-Forman Corp. Class B CL B Sold out 0 $0before exit
EFG iShares MSCI Eafe Growth ETF EAFE GRWTH ETF New 0 $0

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 796$1.4BAAPL, IVV, MSFT, GOOGL, NVDA
Q1 2026 715$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q4 2025 695$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q3 2025 677$1.3BAAPL, MSFT, IVV, NVDA, JPM
Q2 2025 688$1.2BAAPL, MSFT, IVV, NVDA, JPM
Q1 2025 667$1.1BAAPL, MSFT, IVV, LLY, V
Q4 2024 670$1.1BAAPL, MSFT, IVV, AMZN, LLY
Q3 2024 742$1.2BAAPL, MSFT, IVV, LLY, AMZN
Q2 2024 750$1.0BAAPL, MSFT, LLY, IVV, AMZN
Q1 2024 1,015$1.0BAAPL, MSFT, IVV, LLY, AMZN