Colonial Trust Advisors

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Colonial Trust Advisors reported 742 stock positions worth $1.2 billion. Its top holding was Apple (AAPL) at 7.8% of the portfolio, followed by Microsoft (MSFT, 5.5%) and iShares Core S&P 500 ETF (IVV, 3.3%). Compared with Q2 2024, it opened 29 new positions, sold out of 38, added to 159 and reduced 118. The biggest buy was a new position in iShares MSCI USA Min Vol Fac (USMV) and the biggest sale Martin Marietta Materials (MLM, shares −59%).

Most Recent 13F
Q2 2026
Location
SPARTANBURG, SC
CIK
0001567993
Portfolio Value
$1.2B (Q3 2024)
SEC Filing
0001398344-24-020481 ↗ filed Nov 12, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $1.0B Q1 2024 Q2 2024: $1.0B Q2 2024 Q3 2024: $1.2B $1.2B Q3 2024 Q4 2024: $1.1B Q4 2024 Q1 2025: $1.1B Q1 2025 Q2 2025: $1.2B Q2 2025 Q3 2025: $1.3B Q3 2025 Q4 2025: $1.3B Q4 2025 Q1 2026: $1.3B Q1 2026 Q2 2026: $1.4B Q2 2026

Holdings 742 stocks · $1.2B

AAPL Apple Inc. 7.77% 385,477 $89.8M Add +2.0%
MSFT Microsoft Corp. 5.55% 149,057 $64.1M Add +2.4%
IVV iShares Core S&P 500 ETF 3.33% 66,809 $38.5M Add +11.4%
LLY Eli Lilly & Co. 2.90% 37,780 $33.5M Add +2.2%
AMZN Amazon.com Inc. 2.24% 138,926 $25.9M Add +3.9%
NVDA Nvidia Corp. 2.24% 212,821 $25.8M Add +2.8%
UNH Unitedhealth Group Inc. 2.07% 40,960 $23.9M Add +1.2%
JPM JPMorgan Chase & Co. 2.05% 112,256 $23.7M Add +4.4%
V Visa Inc. Class A 1.99% 83,732 $23.0M Add +5.0%
COST Costco Wholesale Corp. 1.93% 25,207 $22.3M Reduce -0.3%
GOOGL Alphabet Inc. Class A 1.93% 134,500 $22.3M Add +6.7%
JNJ Johnson & Johnson 1.80% 128,374 $20.8M Add +3.3%
PG The Procter & Gamble Co. 1.77% 118,284 $20.5M Add +3.0%
HD Home Depot Inc. 1.75% 49,866 $20.2M Add +7.0%
PANW Palo Alto Networks Inc. 1.62% 54,672 $18.7M Add +0.9%
APD Air Products & Chemicals Inc. 1.52% 59,079 $17.6M Add +1.0%
UNP Union Pacific Corp. 1.50% 70,223 $17.3M Add +3.4%
ORCL Oracle Corp. 1.42% 96,551 $16.5M Add +0.1%
PEP Pepsico Inc. 1.37% 93,374 $15.9M Add +5.6%
DUK Duke Energy Corp. 1.29% 129,363 $14.9M Reduce -0.6%
ETN Eaton Corp. PLC 1.28% 44,722 $14.8M Add +7.5%
WMT Walmart Inc. 1.26% 180,052 $14.5M Add +4.4%
ACN Accenture PLC Class A 1.23% 40,301 $14.2M Add +8.4%
DGRO iShares Core Dividend Growth 1.20% 221,646 $13.9M Add +7.0%
KO The Coca-Cola Co. 1.18% 190,137 $13.7M Reduce -0.8%
BX Blackstone Inc. 1.16% 87,594 $13.4M Add +1.8%
GS Goldman Sachs Group Inc. 1.16% 27,078 $13.4M Add +3.4%
IJH iShares Core S&P Midcap ETF 1.13% 209,199 $13.0M Add +3.6%
FLOT iShares Floating Rate Bond E 1.05% 238,183 $12.2M Add +2.0%
WM Waste Management Inc. 1.04% 58,101 $12.1M Add +1.9%
TT Trane Technologies PLC 1.00% 29,630 $11.5M Reduce -1.2%
AMAT Applied Materials Inc. 0.98% 56,309 $11.4M Add +1.9%
SLQD iShares 0-5 YR Inv GRD Corp. 0.97% 222,033 $11.2M Add +10.2%
SYK Stryker Corp. 0.94% 30,164 $10.9M Add +1.1%
BRK.B Berkshire Hathaway Inc. Class B 0.92% 23,189 $10.7M Add +3.9%
CVX Chevron Corp. 0.92% 71,976 $10.6M Add +0.8%
CTAS Cintas Corp. 0.91% 51,354 $10.6M Add +0.7%
META Meta Platforms Inc. Class A 0.91% 18,365 $10.5M Add +3.7%
LMT Lockheed Martin Corp. 0.86% 17,096 $10.0M Add +6.8%
NKE Nike Inc. Class B 0.84% 110,306 $9.8M Reduce -2.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.83% 82,056 $9.6M Add +3.2%
DE Deere & Co. 0.76% 20,925 $8.7M Reduce -1.1%
GOOG Alphabet Inc. Class C 0.73% 50,442 $8.4M Reduce -0.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.73% 87,350 $8.4M Reduce -2.7%
STE Steris PLC 0.71% 33,770 $8.2M Add +2.7%
TXN Texas Instruments Inc. 0.65% 36,647 $7.6M Add +0.8%
CAT Caterpillar Inc. 0.64% 18,851 $7.4M Reduce -0.7%
AGG iShares Core U.S. Aggregate 0.64% 72,496 $7.3M Add +67.0%
IQLT iShares MSCI International Q 0.61% 168,644 $7.0M Add +5.9%
SPGI S&P Global Inc. 0.57% 12,787 $6.6M Reduce -0.7%
NEE Nextera Energy Inc. 0.57% 77,548 $6.6M Add +4.6%
CSCO Cisco Systems Inc. 0.56% 122,182 $6.5M Add +2.5%
FDX FedEx Corp. 0.55% 23,379 $6.4M Add +7.3%
ZTS Zoetis Inc. 0.54% 32,191 $6.3M Add +6.6%
CMCSA Comcast Corp. Class A 0.54% 148,180 $6.2M Add +2.9%
HSY The Hershey Co. 0.53% 31,939 $6.1M Add +6.7%
JPST JPMorgan Ultra-Short Income 0.53% 119,768 $6.1M Reduce -12.3%
IBB iShares Biotechnology ETF 0.52% 41,613 $6.1M Reduce -2.6%
VZ Verizon Communications Inc. 0.52% 133,819 $6.0M Add +0.6%
PSX Phillips 66 0.50% 43,791 $5.8M Add +1.5%
BKNG Booking Holdings Inc. 0.49% 1,346 $5.7M Add +9.3%
CME Cme Group Inc. 0.48% 25,171 $5.6M Add +10.2%
ECL Ecolab Inc. 0.46% 20,952 $5.3M Add +14.8%
PSA Public Storage 0.45% 14,264 $5.2M Add +3.0%
MCD McDonald's Corp. 0.44% 16,696 $5.1M Add +0.0%
TFC Truist Financial Corp. 0.43% 115,017 $4.9M Add +1.4%
SCHW Schwab (charles) Corp. 0.41% 73,135 $4.7M Add +12.2%
EW Edwards Lifesciences Corp. 0.40% 70,893 $4.7M Add +10.2%
BAM Brookfield Asset Mgmt-A 0.37% 89,294 $4.2M Add +6.9%
IJR iShares Core S&P Small-Cap E 0.36% 35,824 $4.2M Add +20.2%
EMXC iShares MSCI Emr MRK Ex Chna 0.36% 67,357 $4.1M Add +3.2%
EOG EOG Resources Inc. 0.35% 32,593 $4.0M Add +3.8%
BSCT Invesco Bulletshares 2029 CB 0.34% 206,570 $3.9M Add +22.5%
BWA Borgwarner Inc. 0.32% 101,628 $3.7M Reduce -0.6%
KVUE Kenvue Inc. 0.31% 154,124 $3.6M Add +2.7%
BSCQ Invesco Bulletshares 2026 CB 0.31% 181,911 $3.6M Add +15.6%
BSCR Invesco Bulletshares 2027 CB 0.29% 172,236 $3.4M Add +21.8%
BSCS Invesco Bulletshares 2028 CB 0.29% 162,540 $3.3M Add +32.4%
DEO Diageo PLC-Sponsored ADR 0.28% 23,479 $3.3M Reduce -33.7%
USMV iShares MSCI USA Min Vol Fac 0.28% 36,020 $3.3M New
YUM Yum! Brands Inc. 0.26% 21,661 $3.0M Reduce -1.1%
ADBE Adobe Inc. 0.26% 5,820 $3.0M Add +8.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.26% 75,731 $3.0M Add +9.8%
BSCP Invesco Bulletshares 2025 CB 0.26% 145,448 $3.0M Add +5.2%
DGX Quest Diagnostics Inc. 0.26% 19,152 $3.0M Reduce -3.5%
IEFA iShares Core MSCI Eafe ETF 0.25% 37,355 $2.9M Add +72.2%
GLD SPDR Gold Shares 0.25% 11,664 $2.8M Reduce -0.5%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.23% 25,271 $2.7M Add +10887.4%
XOM Exxon Mobil Corp. 0.23% 22,525 $2.6M Add +6.9%
AEP American Electric Power 0.22% 25,282 $2.6M Add +2.5%
NSC Norfolk Southern Corp. 0.22% 10,390 $2.6M Reduce -2.9%
CCJ Cameco Corp. 0.22% 52,114 $2.5M Add +5.9%
O Realty Income Corp. 0.21% 38,984 $2.5M Add +3.6%
CLH Clean Harbors Inc. 0.20% 9,679 $2.3M Reduce -1.1%
LOW Lowe's Cos Inc. 0.20% 8,570 $2.3M No change
RY Royal Bank of Canada 0.19% 17,452 $2.2M No change
CET Central Securities Corp. 0.19% 47,408 $2.2M No change
KMB Kimberly-Clark Corp. 0.18% 14,759 $2.1M Reduce -9.4%
CI The Cigna Group 0.18% 5,941 $2.1M Add +12.9%
SRE Sempra 0.16% 22,770 $1.9M Reduce -1.3%

Show all 742 holdings

Other holdings (6): bonds, preferreds, convertibles and warrants · $184K (not counted above)
SecurityClassShares / PrincipalValueChange
NEXTERA ENERGY INC (NEE 6.926 09/01/25) UNIT 09/01/2025 1,053$49KNo change
APOLLO GLOBAL MANAGEMENT (APO 6.75 07/31/26) SER A MAND CNV 696$47KNo change
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 34$43KNo change
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 33$42KNo change
DJTWW Trump Media & Technology Gro *W EXP 03/25/202 200$2KNew
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 2$59No change
Lines left out (1) · $83 — a value with no share or principal amount
SecurityClassSharesValue
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF0$83

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $1.2B.

Portfolio Sells Q2 2024 → Q3 2024

MLM Martin Marietta Materials Reduce -58.7% 0.12% −0.20
GOOG Alphabet Inc. Class C Reduce -0.6% 0.73% −0.16
DEO Diageo PLC-Sponsored ADR Reduce -33.7% 0.28% −0.14
JPST JPMorgan Ultra-Short Income Reduce -12.3% 0.53% −0.13
DIS The Walt Disney Co. Reduce -2.7% 0.73% −0.13
COST Costco Wholesale Corp. Reduce -0.3% 1.93% −0.13
ST Sensata Technologies Holdplc Reduce -22.7% 0.15% −0.07
LULU Lululemon Athletica Inc. Reduce -25.0% 0.07% −0.04
ONEQ Fidelity Nasdaq Comp Indx Reduce -70.7% 0.02% −0.04
IBB iShares Biotechnology ETF Reduce -2.6% 0.52% −0.04
KMB Kimberly-Clark Corp. Reduce -9.4% 0.18% −0.03
WPC WP Carey Inc. Reduce -19.2% 0.15% −0.03
GLOF iShares Global Equity Factor Reduce -100.0% 0.00% −0.03
VFMF Vanguard US Multifactor ETF Sold out 0.00% −0.02
MINT PIMCO Enhanced Short Maturit Sold out 0.00% −0.02
YUM Yum! Brands Inc. Reduce -1.1% 0.26% −0.02
CSL Carlisle Cos Inc. Reduce -8.1% 0.15% −0.01
IGV iShares Expanded Tech-Softwa Reduce -16.4% 0.04% −0.01
BDX Becton Dickinson and Co. Reduce -7.8% 0.07% −0.01
BA The Boeing Co. Reduce -12.7% 0.02% −0.01
LRCX Lam Research Corp. Sold out 0.00% −0.01
CLH Clean Harbors Inc. Reduce -1.1% 0.20% −0.01
FREL Fidelity MSCI RL Est Indx Reduce -32.0% 0.02% −0.01
JBL Jabil Inc. Reduce -8.0% 0.10% −0.01
ISTB iShares Core 1-5 Year Usd Bo Reduce -7.1% 0.05% −0.01
DELL Dell Technologies -C Reduce -70.6% 0.00% −0.01
SLB SLB Ltd. Reduce -14.8% 0.02% −0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Sold out 0.00% −0.01
NUE Nucor Corp. Reduce -87.6% 0.00% −0.01
PFF iShares Preferred & Income S Reduce -80.0% 0.00% −0.01
RIG Transocean Ltd. Reduce -84.4% 0.00% −0.01
CSX CSX Corp. Reduce -26.9% 0.01% −0.01
OXY Occidental Petroleum Corp. Reduce -18.0% 0.01% −0.01
WFC Wells Fargo & Co. Reduce -6.0% 0.02% −0.01
CL Colgate-Palmolive Co. Reduce -1.5% 0.10% −0.01
VRTX Vertex Pharmaceuticals Inc. Reduce -38.5% 0.01% −0.01
IYK iShares US Consumer Staples Reduce -28.5% 0.01% −0.01
GD General Dynamics Corp. Reduce -50.0% 0.00% −0.00
LQD Ishr Ibx Usd Invgd CB ETF-Ui Sold out 0.00% −0.00
PPG PPG Industries Inc. Reduce -52.9% 0.00% −0.00
UPS United Parcel Service Class B Reduce -2.2% 0.03% −0.00
HDV iShares Core High Dividend E Reduce -33.7% 0.01% −0.00
SRE Sempra Reduce -1.3% 0.16% −0.00
BAX Baxter International Inc. Reduce -27.2% 0.01% −0.00
DGX Quest Diagnostics Inc. Reduce -3.5% 0.26% −0.00
ITOT iShares Core S&P Total U.S. Reduce -6.4% 0.02% −0.00
IVW iShares S&P 500 Growth ETF Reduce -1.1% 0.03% −0.00
XLV SS Health Care Select Sector Reduce -2.2% 0.03% −0.00
GPN Global Payments Inc. Reduce -6.0% 0.02% −0.00
NOBL Proshares S&P 500 Dividend A Reduce -20.4% 0.01% −0.00

Portfolio Buys Q2 2024 → Q3 2024

USMV iShares MSCI USA Min Vol Fac New 0.28% +0.28
AGG iShares Core U.S. Aggregate Add +67.0% 0.64% +0.23
IFF Intl Flavors & Fragrances Add +10887.4% 0.23% +0.23
HD Home Depot Inc. Add +7.0% 1.75% +0.21
IVV iShares Core S&P 500 ETF Add +11.4% 3.33% +0.19
ACN Accenture PLC Class A Add +8.4% 1.23% +0.15
LMT Lockheed Martin Corp. Add +6.8% 0.86% +0.15
AAPL Apple Inc. Add +2.0% 7.77% +0.14
BX Blackstone Inc. Add +1.8% 1.16% +0.14
WMT Walmart Inc. Add +4.4% 1.26% +0.14
ORCL Oracle Corp. Add +0.1% 1.42% +0.12
IEFA iShares Core MSCI Eafe ETF Add +72.2% 0.25% +0.10
VOO Vanguard S&P 500 ETF New 0.10% +0.10
UNH Unitedhealth Group Inc. Add +1.2% 2.07% +0.10
VTI VG Morningstar TS MKT ETF-US Add +423.0% 0.10% +0.08
BSCU Invesco Bulletshares 2030 CB Add +744.8% 0.09% +0.08
APD Air Products & Chemicals Inc. Add +1.0% 1.52% +0.08
PSA Public Storage Add +3.0% 0.45% +0.07
NEE Nextera Energy Inc. Add +4.6% 0.57% +0.06
BAM Brookfield Asset Mgmt-A Add +6.9% 0.37% +0.06
JNJ Johnson & Johnson Add +3.3% 1.80% +0.06
CTAS Cintas Corp. Add +0.7% 0.91% +0.06
DGRO iShares Core Dividend Growth Add +7.0% 1.20% +0.06
IJR iShares Core S&P Small-Cap E Add +20.2% 0.36% +0.06
BSCS Invesco Bulletshares 2028 CB Add +32.4% 0.29% +0.05
META Meta Platforms Inc. Class A Add +3.7% 0.91% +0.05
RTX RTX Corp. Add +52.1% 0.14% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +3.9% 0.92% +0.05
CME Cme Group Inc. Add +10.2% 0.48% +0.05
MSI Motorola Solutions Inc. New 0.05% +0.05
KVUE Kenvue Inc. Add +2.7% 0.31% +0.05
ECL Ecolab Inc. Add +14.8% 0.46% +0.05
BSCV Invesco Bulletshares 2031 CB Add +2159.7% 0.05% +0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +60.2% 0.13% +0.05
BLK BlackRock Inc. Add +46.3% 0.12% +0.04
BSCT Invesco Bulletshares 2029 CB Add +22.5% 0.34% +0.04
ZTS Zoetis Inc. Add +6.6% 0.54% +0.04
VXUS Vanguard Total Intl Stock New 0.04% +0.04
ADP Automatic Data Processing Add +730.0% 0.05% +0.04
SSB Southstate Bank Corp. Add +182.8% 0.06% +0.04
TSCO Tractor Supply Company Add +235.3% 0.06% +0.04
NOW ServiceNow Inc. Add +851.9% 0.04% +0.04
BSCR Invesco Bulletshares 2027 CB Add +21.8% 0.29% +0.03
PFE Pfizer Inc. Add +91.5% 0.08% +0.03
ETN Eaton Corp. PLC Add +7.5% 1.28% +0.03
WEC WEC Energy Group Inc. Add +439.3% 0.04% +0.03
MCD McDonald's Corp. Add +0.0% 0.44% +0.03
AVGO Broadcom Inc. Add +204.2% 0.05% +0.03
BSCW Invesco Bulletshares 2032 CB New 0.03% +0.03
MRK Merck & Co. Inc. Add +105.5% 0.08% +0.03

Notes & Other Activity Q2 2024 → Q3 2024

DJTWW Trump Media & Technology Gro *W EXP 03/25/202 New 200 $2K
EFG iShares MSCI Eafe Growth ETF EAFE GRWTH ETF Sold out 0 $0before exit
KOD Kodiak Sciences Inc. COM Sold out 0 $0before exit
WMB Williams Cos Inc. COM New 0 $0

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 796$1.4BAAPL, IVV, MSFT, GOOGL, NVDA
Q1 2026 715$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q4 2025 695$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q3 2025 677$1.3BAAPL, MSFT, IVV, NVDA, JPM
Q2 2025 688$1.2BAAPL, MSFT, IVV, NVDA, JPM
Q1 2025 667$1.1BAAPL, MSFT, IVV, LLY, V
Q4 2024 670$1.1BAAPL, MSFT, IVV, AMZN, LLY
Q3 2024 742$1.2BAAPL, MSFT, IVV, LLY, AMZN
Q2 2024 750$1.0BAAPL, MSFT, LLY, IVV, AMZN
Q1 2024 1,015$1.0BAAPL, MSFT, IVV, LLY, AMZN