Colonial Trust Advisors

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 13, 2025), Colonial Trust Advisors reported 670 stock positions worth $1.1 billion. Its top holding was Apple (AAPL) at 8.4% of the portfolio, followed by Microsoft (MSFT, 5.3%) and iShares Core S&P 500 ETF (IVV, 3.5%). Compared with Q3 2024, it opened 51 new positions, sold out of 124, added to 91 and reduced 232. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +1%) and the biggest sale Eli Lilly (LLY, shares −3%).

Most Recent 13F
Q2 2026
Location
SPARTANBURG, SC
CIK
0001567993
Portfolio Value
$1.1B (Q4 2024)
SEC Filing
0001398344-25-002651 ↗ filed Feb 13, 2025

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $1.0B Q1 2024 Q2 2024: $1.0B Q2 2024 Q3 2024: $1.2B Q3 2024 Q4 2024: $1.1B $1.1B Q4 2024 Q1 2025: $1.1B Q1 2025 Q2 2025: $1.2B Q2 2025 Q3 2025: $1.3B Q3 2025 Q4 2025: $1.3B Q4 2025 Q1 2026: $1.3B Q1 2026 Q2 2026: $1.4B Q2 2026

Holdings 670 stocks · $1.1B

AAPL Apple Inc. 8.42% 379,213 $95.0M Reduce -1.6%
MSFT Microsoft Corp. 5.34% 142,802 $60.2M Reduce -4.2%
IVV iShares Core S&P 500 ETF 3.53% 67,690 $39.8M Add +1.3%
AMZN Amazon.com Inc. 2.68% 137,631 $30.2M Reduce -0.9%
LLY Eli Lilly & Co. 2.52% 36,816 $28.4M Reduce -2.5%
NVDA Nvidia Corp. 2.51% 210,916 $28.3M Reduce -0.9%
JPM JPMorgan Chase & Co. 2.33% 109,870 $26.3M Reduce -2.1%
V Visa Inc. Class A 2.31% 82,606 $26.1M Reduce -1.3%
GOOGL Alphabet Inc. Class A 2.21% 131,890 $25.0M Reduce -1.9%
COST Costco Wholesale Corp. 2.03% 25,017 $22.9M Reduce -0.8%
UNH Unitedhealth Group Inc. 1.80% 40,095 $20.3M Reduce -2.1%
PANW Palo Alto Networks Inc. 1.73% 107,537 $19.6M Reduce -1.6%
HD Home Depot Inc. 1.70% 49,378 $19.2M Reduce -1.0%
PG The Procter & Gamble Co. 1.69% 113,890 $19.1M Reduce -3.7%
JNJ Johnson & Johnson 1.60% 124,529 $18.0M Reduce -3.0%
APD Air Products & Chemicals Inc. 1.44% 56,067 $16.3M Reduce -5.1%
UNP Union Pacific Corp. 1.42% 70,033 $16.0M Reduce -0.3%
WMT Walmart Inc. 1.40% 174,850 $15.8M Reduce -2.9%
ORCL Oracle Corp. 1.38% 93,295 $15.5M Reduce -3.4%
GS Goldman Sachs Group Inc. 1.36% 26,859 $15.4M Reduce -0.8%
BX Blackstone Inc. 1.32% 86,164 $14.9M Reduce -1.6%
ETN Eaton Corp. PLC 1.29% 43,960 $14.6M Reduce -1.7%
DGRO iShares Core Dividend Growth 1.28% 236,263 $14.5M Add +6.6%
ACN Accenture PLC Class A 1.25% 40,167 $14.1M Reduce -0.3%
PEP Pepsico Inc. 1.21% 89,696 $13.6M Reduce -3.9%
DUK Duke Energy Corp. 1.20% 125,611 $13.5M Reduce -2.9%
IJH iShares Core S&P Midcap ETF 1.20% 216,814 $13.5M Add +3.6%
FLOT iShares Floating Rate Bond E 1.10% 243,175 $12.4M Add +2.1%
WM Waste Management Inc. 1.04% 57,952 $11.7M Reduce -0.3%
KO The Coca-Cola Co. 1.03% 185,982 $11.6M Reduce -2.2%
SLQD iShares 0-5 YR Inv GRD Corp. 1.02% 231,712 $11.5M Add +4.4%
META Meta Platforms Inc. Class A 0.96% 18,439 $10.8M Add +0.4%
TT Trane Technologies PLC 0.94% 28,765 $10.6M Reduce -2.9%
SYK Stryker Corp. 0.94% 29,404 $10.6M Reduce -2.5%
BRK.B Berkshire Hathaway Inc. Class B 0.93% 23,107 $10.5M Reduce -0.3%
CVX Chevron Corp. 0.89% 69,227 $10.0M Reduce -3.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.87% 81,287 $9.8M Reduce -0.9%
CTAS Cintas Corp. 0.84% 51,657 $9.4M Add +0.6%
GOOG Alphabet Inc. Class C 0.81% 48,245 $9.2M Reduce -4.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.81% 82,002 $9.1M Reduce -6.1%
AMAT Applied Materials Inc. 0.81% 56,041 $9.1M Reduce -0.5%
AGG iShares Core U.S. Aggregate 0.79% 91,954 $8.9M Add +26.8%
DE Deere & Co. 0.76% 20,205 $8.6M Reduce -3.4%
LMT Lockheed Martin Corp. 0.74% 17,223 $8.4M Add +0.7%
NKE Nike Inc. Class B 0.71% 106,267 $8.0M Reduce -3.7%
BKNG Booking Holdings Inc. 0.62% 1,397 $6.9M Add +3.8%
STE Steris PLC 0.62% 33,759 $6.9M Reduce -0.0%
CSCO Cisco Systems Inc. 0.61% 116,550 $6.9M Reduce -4.6%
FDX FedEx Corp. 0.60% 24,100 $6.8M Add +3.1%
TXN Texas Instruments Inc. 0.60% 35,870 $6.7M Reduce -2.1%
JPST JPMorgan Ultra-Short Income 0.56% 124,708 $6.3M Add +4.1%
IQLT iShares MSCI International Q 0.55% 167,663 $6.2M Reduce -0.6%
CAT Caterpillar Inc. 0.55% 17,074 $6.2M Reduce -9.4%
SPGI S&P Global Inc. 0.54% 12,315 $6.1M Reduce -3.7%
CME Cme Group Inc. 0.50% 24,431 $5.7M Reduce -2.9%
CMCSA Comcast Corp. Class A 0.50% 150,044 $5.6M Add +1.3%
NEE Nextera Energy Inc. 0.50% 78,267 $5.6M Add +0.9%
ZTS Zoetis Inc. 0.47% 32,267 $5.3M Add +0.2%
IBB iShares Biotechnology ETF 0.46% 39,642 $5.2M Reduce -4.7%
EW Edwards Lifesciences Corp. 0.46% 70,308 $5.2M Reduce -0.8%
ECL Ecolab Inc. 0.45% 21,777 $5.1M Add +3.9%
BAM Brookfield Asset Mgmt-A 0.43% 90,112 $4.9M Add +0.9%
HSY The Hershey Co. 0.43% 28,727 $4.9M Reduce -10.1%
PSX Phillips 66 0.43% 42,482 $4.8M Reduce -3.0%
SCHW Schwab (charles) Corp. 0.43% 65,262 $4.8M Reduce -10.8%
IJR iShares Core S&P Small-Cap E 0.42% 41,554 $4.8M Add +16.0%
MCD McDonald's Corp. 0.42% 16,164 $4.7M Reduce -3.2%
BSCT Invesco Bulletshares 2029 CB 0.38% 231,810 $4.3M Add +12.2%
TFC Truist Financial Corp. 0.38% 97,767 $4.2M Reduce -15.0%
PSA Public Storage 0.37% 14,094 $4.2M Reduce -1.2%
EOG EOG Resources Inc. 0.37% 33,793 $4.1M Add +3.7%
BSCQ Invesco Bulletshares 2026 CB 0.35% 200,404 $3.9M Add +10.2%
VZ Verizon Communications Inc. 0.34% 97,296 $3.9M Reduce -27.3%
BSCR Invesco Bulletshares 2027 CB 0.34% 199,252 $3.9M Add +15.7%
BSCS Invesco Bulletshares 2028 CB 0.33% 187,263 $3.8M Add +15.2%
EMXC iShares MSCI Emr MRK Ex Chna 0.33% 67,182 $3.7M Reduce -0.3%
GLD SPDR Gold Shares 0.30% 14,209 $3.4M Add +21.8%
KVUE Kenvue Inc. 0.30% 156,634 $3.3M Add +1.6%
USMV iShares MSCI USA Min Vol Fac 0.28% 36,020 $3.2M No change
BSCP Invesco Bulletshares 2025 CB 0.27% 150,123 $3.1M Add +3.2%
ADBE Adobe Inc. 0.27% 6,943 $3.1M Add +19.3%
CCJ Cameco Corp. 0.26% 57,232 $2.9M Add +9.8%
BWA Borgwarner Inc. 0.26% 92,454 $2.9M Reduce -9.0%
YUM Yum! Brands Inc. 0.25% 21,146 $2.8M Reduce -2.4%
DGX Quest Diagnostics Inc. 0.25% 18,370 $2.8M Reduce -4.1%
NSC Norfolk Southern Corp. 0.23% 10,939 $2.6M Add +5.3%
IEFA iShares Core MSCI Eafe ETF 0.23% 36,450 $2.6M Reduce -2.4%
AEP American Electric Power 0.20% 24,924 $2.3M Reduce -1.4%
XOM Exxon Mobil Corp. 0.20% 21,135 $2.3M Reduce -6.2%
IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA 0.20% 26,573 $2.2M Add +5.2%
CET Central Securities Corp. 0.20% 48,760 $2.2M Add +2.9%
CLH Clean Harbors Inc. 0.19% 9,470 $2.2M Reduce -2.2%
DEO Diageo PLC-Sponsored ADR 0.19% 16,870 $2.1M Reduce -28.1%
RY Royal Bank of Canada 0.19% 17,452 $2.1M No change
O Realty Income Corp. 0.18% 37,498 $2.0M Reduce -3.8%
SRE Sempra 0.17% 22,172 $1.9M Reduce -2.6%
CI The Cigna Group 0.16% 6,433 $1.8M Add +8.3%
KMB Kimberly-Clark Corp. 0.15% 12,540 $1.6M Reduce -15.0%
NFLX Netflix Inc. 0.14% 1,809 $1.6M Add +220.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.14% 2,658 $1.6M Reduce -0.1%

Show all 670 holdings

Other holdings (6): bonds, preferreds, convertibles and warrants · $185K (not counted above)
SecurityClassShares / PrincipalValueChange
APOLLO GLOBAL MANAGEMENT (APO 6.75 07/31/26) SER A MAND CNV 696$60KNo change
NEXTERA ENERGY INC (NEE 6.926 09/01/25) UNIT 09/01/2025 1,053$43KNo change
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 34$41KNo change
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 33$39KNo change
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 2$55No change
XOSWW Xos Inc. -CW26 *W EXP 08/20/202 2,500$16New
Lines left out (1) · $87 — a value with no share or principal amount
SecurityClassSharesValue
QQQM Invesco Nasdaq 100 ETF NASDAQ 100 ETF0$87

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $1.1B.

Portfolio Sells Q3 2024 → Q4 2024

LLY Eli Lilly & Co. Reduce -2.5% 2.52% −0.38
UNH Unitedhealth Group Inc. Reduce -2.1% 1.80% −0.27
MSFT Microsoft Corp. Reduce -4.2% 5.34% −0.21
JNJ Johnson & Johnson Reduce -3.0% 1.60% −0.20
AMAT Applied Materials Inc. Reduce -0.5% 0.81% −0.18
VZ Verizon Communications Inc. Reduce -27.3% 0.34% −0.17
LOW Lowe's Cos Inc. Reduce -85.3% 0.03% −0.17
PEP Pepsico Inc. Reduce -3.9% 1.21% −0.16
KO The Coca-Cola Co. Reduce -2.2% 1.03% −0.16
ST Sensata Technologies Holdplc Reduce -99.2% 0.00% −0.15
BAC Bank of America Corp. Reduce -57.8% 0.12% −0.14
NKE Nike Inc. Class B Reduce -3.7% 0.71% −0.13
HSY The Hershey Co. Reduce -10.1% 0.43% −0.10
DEO Diageo PLC-Sponsored ADR Reduce -28.1% 0.19% −0.09
STE Steris PLC Reduce -0.0% 0.62% −0.09
DUK Duke Energy Corp. Reduce -2.9% 1.20% −0.09
CAT Caterpillar Inc. Reduce -9.4% 0.55% −0.09
DHR Danaher Corp. Reduce -92.8% 0.01% −0.08
UNP Union Pacific Corp. Reduce -0.3% 1.42% −0.08
APD Air Products & Chemicals Inc. Reduce -5.1% 1.44% −0.08
PG The Procter & Gamble Co. Reduce -3.7% 1.69% −0.08
PSA Public Storage Reduce -1.2% 0.37% −0.07
PSX Phillips 66 Reduce -3.0% 0.43% −0.07
IBB iShares Biotechnology ETF Reduce -4.7% 0.46% −0.06
TXN Texas Instruments Inc. Reduce -2.1% 0.60% −0.06
BWA Borgwarner Inc. Reduce -9.0% 0.26% −0.06
TT Trane Technologies PLC Reduce -2.9% 0.94% −0.05
IQLT iShares MSCI International Q Reduce -0.6% 0.55% −0.05
TFC Truist Financial Corp. Reduce -15.0% 0.38% −0.05
PFE Pfizer Inc. Reduce -63.6% 0.03% −0.05
HD Home Depot Inc. Reduce -1.0% 1.70% −0.04
ORCL Oracle Corp. Reduce -3.4% 1.38% −0.04
WPC WP Carey Inc. Reduce -18.1% 0.11% −0.04
O Realty Income Corp. Reduce -3.8% 0.18% −0.04
KMB Kimberly-Clark Corp. Reduce -15.0% 0.15% −0.04
HAL Halliburton Co. Reduce -17.4% 0.12% −0.03
CL Colgate-Palmolive Co. Reduce -19.1% 0.07% −0.03
CVX Chevron Corp. Reduce -3.8% 0.89% −0.03
SPGI S&P Global Inc. Reduce -3.7% 0.54% −0.03
XOM Exxon Mobil Corp. Reduce -6.2% 0.20% −0.03
EMXC iShares MSCI Emr MRK Ex Chna Reduce -0.3% 0.33% −0.03
IEFA iShares Core MSCI Eafe ETF Reduce -2.4% 0.23% −0.03
MCD McDonald's Corp. Reduce -3.2% 0.42% −0.02
MMM 3M Co. Reduce -32.5% 0.04% −0.02
AEP American Electric Power Reduce -1.4% 0.20% −0.02
MRK Merck & Co. Inc. Reduce -15.5% 0.06% −0.02
COP Conocophillips Reduce -58.1% 0.01% −0.02
BDX Becton Dickinson and Co. Reduce -17.8% 0.06% −0.02
EFA iShares MSCI Eafe ETF Reduce -45.6% 0.01% −0.01
GIS General Mills Inc. Reduce -24.7% 0.03% −0.01

Portfolio Buys Q3 2024 → Q4 2024

IVV iShares Core S&P 500 ETF Add +1.3% 3.53% +0.20
AGG iShares Core U.S. Aggregate Add +26.8% 0.79% +0.15
BKNG Booking Holdings Inc. Add +3.8% 0.62% +0.12
NFLX Netflix Inc. Add +220.2% 0.14% +0.11
DGRO iShares Core Dividend Growth Add +6.6% 1.28% +0.08
IJH iShares Core S&P Midcap ETF Add +3.6% 1.20% +0.07
BAM Brookfield Asset Mgmt-A Add +0.9% 0.43% +0.07
IJR iShares Core S&P Small-Cap E Add +16.0% 0.42% +0.06
GLD SPDR Gold Shares Add +21.8% 0.30% +0.06
SLQD iShares 0-5 YR Inv GRD Corp. Add +4.4% 1.02% +0.05
BSCR Invesco Bulletshares 2027 CB Add +15.7% 0.34% +0.05
META Meta Platforms Inc. Class A Add +0.4% 0.96% +0.05
FDX FedEx Corp. Add +3.1% 0.60% +0.05
BSCU Invesco Bulletshares 2030 CB Add +54.4% 0.13% +0.05
CCJ Cameco Corp. Add +9.8% 0.26% +0.05
FLOT iShares Floating Rate Bond E Add +2.1% 1.10% +0.05
BSCS Invesco Bulletshares 2028 CB Add +15.2% 0.33% +0.05
BSCT Invesco Bulletshares 2029 CB Add +12.2% 0.38% +0.04
BSCQ Invesco Bulletshares 2026 CB Add +10.2% 0.35% +0.04
JPST JPMorgan Ultra-Short Income Add +4.1% 0.56% +0.03
BSCV Invesco Bulletshares 2031 CB Add +61.7% 0.08% +0.03
PLTR Palantir Technologies Inc. Class A Add +186.4% 0.03% +0.03
EOG EOG Resources Inc. Add +3.7% 0.37% +0.02
BSCW Invesco Bulletshares 2032 CB Add +51.1% 0.05% +0.02
BSCP Invesco Bulletshares 2025 CB Add +3.2% 0.27% +0.01
TSLA Tesla Inc. Add +0.6% 0.04% +0.01
ADBE Adobe Inc. Add +19.3% 0.27% +0.01
TOST Toast Inc. Class A Add +500.0% 0.01% +0.01
T AT&T Inc. Add +51.8% 0.03% +0.01
CET Central Securities Corp. Add +2.9% 0.20% +0.01
SFST Southern First Bancshares Add +18.1% 0.02% +0.01
NUE Nucor Corp. Add +804.2% 0.01% +0.01
VCR Vanguard Consumer Discre ETF New 0.01% +0.01
ABNB Airbnb Inc. Class A Add +652.2% 0.01% +0.01
NSC Norfolk Southern Corp. Add +5.3% 0.23% +0.00
MAIN Main Street Capital Corp. New 0.00% +0.00
HUM Humana Inc. Add +4500.0% 0.00% +0.00
XLK SS Technology Select Sector Add +6.3% 0.04% +0.00
HON Honeywell International Inc. Add +1.2% 0.03% +0.00
IBM Intl Business Machines Corp. Add +21.6% 0.02% +0.00
QQQ Invesco QQQ Trust Series 1 Add +3.3% 0.04% +0.00
PKG Packaging Corp. of America Add +1.4% 0.05% +0.00
FE Firstenergy Corp. Add +15.1% 0.05% +0.00
IVW iShares S&P 500 Growth ETF Add +1.2% 0.03% +0.00
AVAV Aerovironment Inc. New 0.00% +0.00
IHI iShares U.S. Medical Devices Add +225.2% 0.00% +0.00
SDY SS SPDR S&P Dividend ETF New 0.00% +0.00
SNOW Snowflake Inc. Add +8.3% 0.01% +0.00
FBTC Fidelity Wise Origin Bitcoin New 0.00% +0.00
VGT Vanguard Info Tech ETF Add +62.5% 0.01% +0.00

Notes & Other Activity Q3 2024 → Q4 2024

DJTWW Trump Media & Technology Gro *W EXP 03/25/202 Sold out 200 $2Kbefore exit
XOSWW Xos Inc. -CW26 *W EXP 08/20/202 New 2,500 $16
WMB Williams Cos Inc. COM Sold out 0 $0before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 796$1.4BAAPL, IVV, MSFT, GOOGL, NVDA
Q1 2026 715$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q4 2025 695$1.3BAAPL, MSFT, IVV, NVDA, GOOGL
Q3 2025 677$1.3BAAPL, MSFT, IVV, NVDA, JPM
Q2 2025 688$1.2BAAPL, MSFT, IVV, NVDA, JPM
Q1 2025 667$1.1BAAPL, MSFT, IVV, LLY, V
Q4 2024 670$1.1BAAPL, MSFT, IVV, AMZN, LLY
Q3 2024 742$1.2BAAPL, MSFT, IVV, LLY, AMZN
Q2 2024 750$1.0BAAPL, MSFT, LLY, IVV, AMZN
Q1 2024 1,015$1.0BAAPL, MSFT, IVV, LLY, AMZN