Crescent Sterling, Ltd.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 13, 2025), Crescent Sterling, Ltd. reported 75 stock positions worth $97.5 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 6.5% of the portfolio, followed by Apple (AAPL, 6.1%) and Microsoft (MSFT, 5.1%). Compared with Q3 2024, it opened 2 new positions, sold out of 4, added to 22 and reduced 42. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +6%) and the biggest sale an exit from Te Connectivity (TEL).
- Most Recent 13F
- Q2 2026
- Location
- METAIRIE, LA
- CIK
- 0001962005
- Portfolio Value
- $97.5M (Q4 2024)
- SEC Filing
- 0001754960-25-000005 ↗ filed Jan 13, 2025
Holdings Value
Holdings 75 stocks · $97.5M
| SCHD Schwab US DVD Equity ETF | 6.45% | 230,204 | $6.3M | Add +6.2% |
| AAPL Apple Inc. | 6.08% | 23,653 | $5.9M | Reduce -2.7% |
| MSFT Microsoft Corp. | 5.07% | 11,730 | $4.9M | Add +1.8% |
| JPM JPMorgan Chase & Co. | 4.33% | 17,589 | $4.2M | Reduce -3.8% |
| PG The Procter & Gamble Co. | 3.85% | 22,362 | $3.7M | Reduce -3.4% |
| CVX Chevron Corp. | 3.65% | 24,564 | $3.6M | Reduce -9.0% |
| ABBV Abbvie Inc. | 3.59% | 19,692 | $3.5M | Reduce -4.0% |
| JNJ Johnson & Johnson | 3.45% | 23,239 | $3.4M | Add +0.3% |
| HD Home Depot Inc. | 3.33% | 8,342 | $3.2M | Reduce -0.3% |
| PEP Pepsico Inc. | 3.07% | 19,700 | $3.0M | Reduce -0.5% |
| CSCO Cisco Systems Inc. | 2.91% | 47,989 | $2.8M | Reduce -1.0% |
| XOM Exxon Mobil Corp. | 2.49% | 22,557 | $2.4M | Reduce -12.5% |
| AMGN Amgen Inc. | 2.49% | 9,309 | $2.4M | Add +4.9% |
| MDY State Street SPDR S&P Midcap | 2.41% | 4,123 | $2.3M | Add +3.8% |
| APD Air Products & Chemicals Inc. | 2.37% | 7,973 | $2.3M | Reduce -1.6% |
| DOW Dow Inc. | 2.08% | 50,533 | $2.0M | Reduce -2.1% |
| SCHG Schwab US Large-Cap Growth | 1.90% | 66,555 | $1.9M | Add +1.3% |
| SWK Stanley Black & Decker Inc. | 1.87% | 22,650 | $1.8M | Reduce -4.1% |
| PSX Phillips 66 | 1.73% | 14,772 | $1.7M | Reduce -1.1% |
| HON Honeywell International Inc. | 1.61% | 6,943 | $1.6M | Reduce -0.7% |
| QCOM Qualcomm Inc. | 1.48% | 9,364 | $1.4M | Reduce -0.4% |
| STZ Constellation Brands Inc. Class A | 1.30% | 5,747 | $1.3M | Add +28.1% |
| VZ Verizon Communications Inc. | 1.26% | 30,671 | $1.2M | Add +1.1% |
| ABT Abbott Laboratories | 1.20% | 10,337 | $1.2M | Reduce -3.0% |
| SCHM Schwab US Mid Cap ETF | 1.16% | 40,861 | $1.1M | Reduce -3.7% |
| SCHA Schwab US Small-Cap ETF | 1.14% | 42,787 | $1.1M | Reduce -4.7% |
| CMI Cummins Inc. | 1.10% | 3,063 | $1.1M | Reduce -0.7% |
| AMZN Amazon.com Inc. | 1.09% | 4,840 | $1.1M | Add +46.6% |
| WMT Walmart Inc. | 1.05% | 11,341 | $1.0M | Add +2.9% |
| VLO Valero Energy Corp. | 1.03% | 8,210 | $1.0M | Reduce -4.6% |
| TXN Texas Instruments Inc. | 0.97% | 5,060 | $949K | No change |
| SHEL Shell PLC-ADR | 0.97% | 15,021 | $941K | Reduce -7.8% |
| NVDA Nvidia Corp. | 0.95% | 6,878 | $924K | Add +9.3% |
| MA Mastercard Inc. Class A | 0.90% | 1,673 | $881K | Reduce -0.3% |
| GIS General Mills Inc. | 0.85% | 13,059 | $833K | Add +0.4% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.83% | 3,000 | $809K | Reduce -14.3% |
| KMB Kimberly-Clark Corp. | 0.83% | 6,138 | $804K | Reduce -0.2% |
| PCAR Paccar Inc. | 0.81% | 7,630 | $794K | No change |
| TD Toronto-Dominion Bank | 0.80% | 14,584 | $776K | Reduce -31.2% |
| COST Costco Wholesale Corp. | 0.76% | 813 | $745K | Add +11.1% |
| BDX Becton Dickinson and Co. | 0.76% | 3,255 | $738K | Reduce -12.6% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.75% | 8,354 | $734K | Reduce -0.9% |
| DUK Duke Energy Corp. | 0.72% | 6,478 | $698K | No change |
| MRK Merck & Co. Inc. | 0.66% | 6,508 | $647K | Reduce -7.3% |
| LMT Lockheed Martin Corp. | 0.65% | 1,295 | $629K | Add +4.0% |
| SCHF Schwab Intl Equity ETF | 0.63% | 33,321 | $616K | Reduce -0.9% |
| DD Dupont DE Nemours Inc. | 0.61% | 7,820 | $596K | No change |
| CRM Salesforce Inc. | 0.59% | 1,719 | $575K | Add +86.8% |
| KO The Coca-Cola Co. | 0.57% | 8,987 | $560K | Reduce -0.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.54% | 10,212 | $522K | No change |
| WDIV St STR SPD S&P Glo Div-US Inc. | 0.52% | 8,198 | $509K | Add +0.6% |
| CSX CSX Corp. | 0.50% | 15,100 | $487K | No change |
| LLY Eli Lilly & Co. | 0.44% | 553 | $427K | Reduce -11.5% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.43% | 4,809 | $420K | Reduce -1.0% |
| BMY Bristol-Myers Squibb Co. | 0.41% | 7,066 | $400K | Reduce -1.5% |
| LHX L3HARRIS Technologies Inc. | 0.40% | 1,870 | $393K | No change |
| SIGI Selective Insurance Group | 0.40% | 4,149 | $388K | No change |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.40% | 4,271 | $386K | Reduce -1.8% |
| IQLT iShares MSCI International Q | 0.39% | 10,256 | $381K | Add +3.6% |
| GPC Genuine Parts Co. | 0.39% | 3,230 | $377K | Reduce -17.8% |
| INTU Intuit Inc. | 0.37% | 573 | $360K | Add +12.6% |
| PANW Palo Alto Networks Inc. | 0.36% | 1,910 | $348K | Add +1.1% |
| MCD McDonald's Corp. | 0.35% | 1,163 | $337K | No change |
| RSPT Invesco S&P 500 Equal Weight | 0.34% | 8,967 | $336K | Reduce -3.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.34% | 560 | $328K | Reduce -8.9% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.30% | 2,537 | $295K | New |
| REGN Regeneron Pharmaceuticals | 0.29% | 402 | $286K | Reduce -3.6% |
| CB Chubb Ltd. | 0.28% | 998 | $276K | Add +16.3% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.26% | 7,624 | $253K | Reduce -0.8% |
| ARM Arm Holdings PLC-ADR | 0.24% | 1,879 | $232K | Add +6.5% |
| BIV Vanguard Intermediate-Term B | 0.23% | 3,000 | $224K | Reduce -33.8% |
| O Realty Income Corp. | 0.22% | 4,036 | $216K | Add +4.6% |
| RSPH Invesco S&P 500 Equal Weight | 0.22% | 7,267 | $213K | Reduce -2.3% |
| SCHX Schwab US Large-Cap ETF | 0.21% | 8,920 | $207K | New |
| QIPT Quipt Home Medical Corp. | 0.03% | 10,000 | $31K | Reduce -10.7% |
Portfolio Sells Q3 2024 → Q4 2024
| TEL Te Connectivity Ltd. | Sold out | 0.00% | −1.66 |
| SWK Stanley Black & Decker Inc. | Reduce -4.1% | 1.87% | −0.61 |
| DOW Dow Inc. | Reduce -2.1% | 2.08% | −0.61 |
| TD Toronto-Dominion Bank | Reduce -31.2% | 0.80% | −0.48 |
| XOM Exxon Mobil Corp. | Reduce -12.5% | 2.49% | −0.39 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.29 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.28 |
| ABBV Abbvie Inc. | Reduce -4.0% | 3.59% | −0.27 |
| SCHJ Schwab 1-5 YR Corp. BND ETF | Sold out | 0.00% | −0.19 |
| PSX Phillips 66 | Reduce -1.1% | 1.73% | −0.14 |
| CVX Chevron Corp. | Reduce -9.0% | 3.65% | −0.14 |
| GPC Genuine Parts Co. | Reduce -17.8% | 0.39% | −0.14 |
| PEP Pepsico Inc. | Reduce -0.5% | 3.07% | −0.13 |
| REGN Regeneron Pharmaceuticals | Reduce -3.6% | 0.29% | −0.12 |
| BIV Vanguard Intermediate-Term B | Reduce -33.8% | 0.23% | −0.11 |
| BDX Becton Dickinson and Co. | Reduce -12.6% | 0.76% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -7.3% | 0.66% | −0.10 |
| LLY Eli Lilly & Co. | Reduce -11.5% | 0.44% | −0.09 |
| VLO Valero Energy Corp. | Reduce -4.6% | 1.03% | −0.07 |
| SHEL Shell PLC-ADR | Reduce -7.8% | 0.97% | −0.06 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -14.3% | 0.83% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -0.4% | 1.48% | −0.05 |
| KO The Coca-Cola Co. | Reduce -0.1% | 0.57% | −0.04 |
| SCHF Schwab Intl Equity ETF | Reduce -0.9% | 0.63% | −0.03 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -0.8% | 0.26% | −0.01 |
| RSPH Invesco S&P 500 Equal Weight | Reduce -2.3% | 0.22% | −0.01 |
| KMB Kimberly-Clark Corp. | Reduce -0.2% | 0.83% | −0.01 |
| QIPT Quipt Home Medical Corp. | Reduce -10.7% | 0.03% | +0.00 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.9% | 0.34% | +0.00 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -1.8% | 0.40% | +0.01 |
| RSPT Invesco S&P 500 Equal Weight | Reduce -3.3% | 0.34% | +0.01 |
| PG The Procter & Gamble Co. | Reduce -3.4% | 3.85% | +0.03 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -1.0% | 0.43% | +0.03 |
| SCHA Schwab US Small-Cap ETF | Reduce -4.7% | 1.14% | +0.03 |
| SCHM Schwab US Mid Cap ETF | Reduce -3.7% | 1.16% | +0.04 |
| ABT Abbott Laboratories | Reduce -3.0% | 1.20% | +0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -1.5% | 0.41% | +0.06 |
| APD Air Products & Chemicals Inc. | Reduce -1.6% | 2.37% | +0.08 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -0.9% | 0.75% | +0.09 |
| HD Home Depot Inc. | Reduce -0.3% | 3.33% | +0.10 |
| MA Mastercard Inc. Class A | Reduce -0.3% | 0.90% | +0.11 |
| CMI Cummins Inc. | Reduce -0.7% | 1.10% | +0.14 |
| HON Honeywell International Inc. | Reduce -0.7% | 1.61% | +0.23 |
| CSCO Cisco Systems Inc. | Reduce -1.0% | 2.91% | +0.46 |
| JPM JPMorgan Chase & Co. | Reduce -3.8% | 4.33% | +0.65 |
| AAPL Apple Inc. | Reduce -2.7% | 6.08% | +0.68 |
Portfolio Buys Q3 2024 → Q4 2024
| SCHD Schwab US DVD Equity ETF | Add +6.2% | 6.45% | +0.63 |
| AMZN Amazon.com Inc. | Add +46.6% | 1.09% | +0.50 |
| MSFT Microsoft Corp. | Add +1.8% | 5.07% | +0.35 |
| CRM Salesforce Inc. | Add +86.8% | 0.59% | +0.35 |
| VIOG Vanguard S&P SM Cap 600 GRW | New | 0.30% | +0.30 |
| SCHG Schwab US Large-Cap Growth | Add +1.3% | 1.90% | +0.27 |
| MDY State Street SPDR S&P Midcap | Add +3.8% | 2.41% | +0.25 |
| NVDA Nvidia Corp. | Add +9.3% | 0.95% | +0.22 |
| SCHX Schwab US Large-Cap ETF | New | 0.21% | +0.21 |
| WMT Walmart Inc. | Add +2.9% | 1.05% | +0.20 |
| STZ Constellation Brands Inc. Class A | Add +28.1% | 1.30% | +0.20 |
| COST Costco Wholesale Corp. | Add +11.1% | 0.76% | +0.15 |
| INTU Intuit Inc. | Add +12.6% | 0.37% | +0.07 |
| PANW Palo Alto Networks Inc. | Add +1.1% | 0.36% | +0.05 |
| CB Chubb Ltd. | Add +16.3% | 0.28% | +0.05 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Add +0.6% | 0.52% | +0.00 |
| IQLT iShares MSCI International Q | Add +3.6% | 0.39% | −0.00 |
| ARM Arm Holdings PLC-ADR | Add +6.5% | 0.24% | −0.00 |
| O Realty Income Corp. | Add +4.6% | 0.22% | −0.01 |
| VZ Verizon Communications Inc. | Add +1.1% | 1.26% | −0.04 |
| LMT Lockheed Martin Corp. | Add +4.0% | 0.65% | −0.05 |
| GIS General Mills Inc. | Add +0.4% | 0.85% | −0.06 |
| JNJ Johnson & Johnson | Add +0.3% | 3.45% | −0.13 |
| AMGN Amgen Inc. | Add +4.9% | 2.49% | −0.23 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $111.8M | SCHD, JNJ, CSCO, AAPL, JPM |
| Q1 2026 | 80 | $103.3M | SCHD, JNJ, AAPL, JPM, MSFT |
| Q4 2025 | 78 | $97.6M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q3 2025 | 74 | $95.1M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q2 2025 | 72 | $89.4M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q1 2025 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, CVX |
| Q4 2024 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, PG |
| Q3 2024 | 77 | $105.0M | SCHD, AAPL, MSFT, ABBV, PG |
| Q2 2024 | 77 | $104.4M | SCHD, MSFT, AAPL, CVX, PG |
| Q1 2024 | 80 | $109.7M | SCHD, MSFT, CVX, AAPL, JPM |