Crescent Sterling, Ltd.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 15, 2025), Crescent Sterling, Ltd. reported 75 stock positions worth $97.5 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.0% of the portfolio, followed by Apple (AAPL, 5.1%) and Microsoft (MSFT, 4.6%). Compared with Q4 2024, it opened 6 new positions, sold out of 6, added to 28 and reduced 30. The biggest buy was Johnson & Johnson (JNJ, shares +2%) and the biggest sale an exit from Constellation Brands Class A (STZ).
- Most Recent 13F
- Q2 2026
- Location
- METAIRIE, LA
- CIK
- 0001962005
- Portfolio Value
- $97.5M (Q1 2025)
- SEC Filing
- 0001754960-25-000192 ↗ filed Apr 15, 2025
Holdings Value
Holdings 75 stocks · $97.5M
| SCHD Schwab US DVD Equity ETF | 7.00% | 244,158 | $6.8M | Add +6.1% |
| AAPL Apple Inc. | 5.12% | 22,482 | $5.0M | Reduce -5.0% |
| MSFT Microsoft Corp. | 4.56% | 11,854 | $4.5M | Add +1.1% |
| JPM JPMorgan Chase & Co. | 4.37% | 17,375 | $4.3M | Reduce -1.2% |
| CVX Chevron Corp. | 4.09% | 23,858 | $4.0M | Reduce -2.9% |
| JNJ Johnson & Johnson | 4.02% | 23,635 | $3.9M | Add +1.7% |
| ABBV Abbvie Inc. | 3.78% | 17,581 | $3.7M | Reduce -10.7% |
| PG The Procter & Gamble Co. | 3.72% | 21,301 | $3.6M | Reduce -4.7% |
| HD Home Depot Inc. | 3.13% | 8,341 | $3.1M | Reduce -0.0% |
| CSCO Cisco Systems Inc. | 3.04% | 47,986 | $3.0M | Reduce -0.0% |
| AMGN Amgen Inc. | 3.03% | 9,489 | $3.0M | Add +1.9% |
| PEP Pepsico Inc. | 3.01% | 19,599 | $2.9M | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 2.75% | 22,563 | $2.7M | Add +0.0% |
| APD Air Products & Chemicals Inc. | 2.41% | 7,968 | $2.3M | Reduce -0.1% |
| MDY State Street SPDR S&P Midcap | 2.39% | 4,370 | $2.3M | Add +6.0% |
| PSX Phillips 66 | 1.87% | 14,747 | $1.8M | Reduce -0.2% |
| DOW Dow Inc. | 1.85% | 51,664 | $1.8M | Add +2.2% |
| SWK Stanley Black & Decker Inc. | 1.72% | 21,767 | $1.7M | Reduce -3.9% |
| SCHG Schwab US Large-Cap Growth | 1.69% | 65,825 | $1.6M | Reduce -1.1% |
| WMT Walmart Inc. | 1.51% | 16,775 | $1.5M | Add +47.9% |
| HON Honeywell International Inc. | 1.50% | 6,893 | $1.5M | Reduce -0.7% |
| QCOM Qualcomm Inc. | 1.48% | 9,364 | $1.4M | No change |
| VZ Verizon Communications Inc. | 1.44% | 30,906 | $1.4M | Add +0.8% |
| ABT Abbott Laboratories | 1.33% | 9,810 | $1.3M | Reduce -5.1% |
| VLO Valero Energy Corp. | 1.12% | 8,270 | $1.1M | Add +0.7% |
| SHEL Shell PLC-ADR | 1.10% | 14,676 | $1.1M | Reduce -2.3% |
| SCHM Schwab US Mid Cap ETF | 1.06% | 39,639 | $1.0M | Reduce -3.0% |
| AMZN Amazon.com Inc. | 1.00% | 5,111 | $972K | Add +5.6% |
| SCHA Schwab US Small-Cap ETF | 0.99% | 41,291 | $967K | Reduce -3.5% |
| CMI Cummins Inc. | 0.99% | 3,075 | $964K | Add +0.4% |
| MA Mastercard Inc. Class A | 0.94% | 1,675 | $918K | Add +0.1% |
| TXN Texas Instruments Inc. | 0.93% | 5,060 | $909K | No change |
| KMB Kimberly-Clark Corp. | 0.89% | 6,095 | $867K | Reduce -0.7% |
| COST Costco Wholesale Corp. | 0.88% | 907 | $858K | Add +11.6% |
| NVDA Nvidia Corp. | 0.88% | 7,874 | $853K | Add +14.5% |
| CRM Salesforce Inc. | 0.85% | 3,078 | $826K | Add +79.1% |
| DUK Duke Energy Corp. | 0.81% | 6,478 | $790K | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.79% | 3,000 | $771K | No change |
| INTU Intuit Inc. | 0.76% | 1,211 | $744K | Add +111.3% |
| PCAR Paccar Inc. | 0.76% | 7,631 | $743K | Add +0.0% |
| BDX Becton Dickinson and Co. | 0.76% | 3,230 | $740K | Reduce -0.8% |
| GIS General Mills Inc. | 0.75% | 12,208 | $730K | Reduce -6.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.69% | 8,354 | $671K | No change |
| KO The Coca-Cola Co. | 0.65% | 8,843 | $633K | Reduce -1.6% |
| SCHF Schwab Intl Equity ETF | 0.65% | 31,983 | $633K | Reduce -4.0% |
| DD Dupont DE Nemours Inc. | 0.60% | 7,809 | $583K | Reduce -0.1% |
| LMT Lockheed Martin Corp. | 0.60% | 1,305 | $583K | Add +0.8% |
| MRK Merck & Co. Inc. | 0.59% | 6,411 | $575K | Reduce -1.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.53% | 10,112 | $516K | Reduce -1.0% |
| WDIV St STR SPD S&P Glo Div-US Inc. | 0.51% | 7,652 | $498K | Reduce -6.7% |
| LLY Eli Lilly & Co. | 0.47% | 553 | $457K | No change |
| CSX CSX Corp. | 0.46% | 15,100 | $444K | No change |
| BMY Bristol-Myers Squibb Co. | 0.44% | 7,066 | $431K | No change |
| CB Chubb Ltd. | 0.43% | 1,386 | $419K | Add +38.9% |
| IQLT iShares MSCI International Q | 0.43% | 10,482 | $416K | Add +2.2% |
| GPC Genuine Parts Co. | 0.39% | 3,231 | $385K | Add +0.0% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.39% | 3,580 | $383K | Add +41.1% |
| LHX L3HARRIS Technologies Inc. | 0.39% | 1,810 | $379K | Reduce -3.2% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.39% | 4,809 | $377K | No change |
| SIGI Selective Insurance Group | 0.38% | 4,100 | $375K | Reduce -1.2% |
| MCD McDonald's Corp. | 0.37% | 1,163 | $363K | No change |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.37% | 4,303 | $357K | Add +0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.33% | 580 | $324K | Add +3.6% |
| RSPT Invesco S&P 500 Equal Weight | 0.32% | 9,003 | $308K | Add +0.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.29% | 612 | $287K | New |
| ORCL Oracle Corp. | 0.29% | 2,001 | $280K | New |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.28% | 7,509 | $271K | Reduce -1.5% |
| XLK SS Technology Select Sector | 0.28% | 1,311 | $271K | New |
| REGN Regeneron Pharmaceuticals | 0.27% | 411 | $261K | Add +2.2% |
| O Realty Income Corp. | 0.24% | 4,062 | $236K | Add +0.6% |
| XMMO Invesco S&P Midcap Momentum | 0.23% | 2,004 | $228K | New |
| RSPH Invesco S&P 500 Equal Weight | 0.22% | 7,207 | $214K | Reduce -0.8% |
| CTVA Corteva Inc. | 0.22% | 3,372 | $212K | New |
| MMM 3M Co. | 0.22% | 1,444 | $212K | New |
| QIPT Quipt Home Medical Corp. | 0.02% | 10,000 | $23K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −1.30 |
| AAPL Apple Inc. | Reduce -5.0% | 5.12% | −0.96 |
| TD Toronto-Dominion Bank | Sold out | 0.00% | −0.80 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.36 |
| ARM Arm Holdings PLC-ADR | Sold out | 0.00% | −0.24 |
| BIV Vanguard Intermediate-Term B | Sold out | 0.00% | −0.23 |
| SCHG Schwab US Large-Cap Growth | Reduce -1.1% | 1.69% | −0.21 |
| SCHX Schwab US Large-Cap ETF | Sold out | 0.00% | −0.21 |
| HD Home Depot Inc. | Reduce -0.0% | 3.13% | −0.19 |
| SWK Stanley Black & Decker Inc. | Reduce -3.9% | 1.72% | −0.15 |
| SCHA Schwab US Small-Cap ETF | Reduce -3.5% | 0.99% | −0.14 |
| PG The Procter & Gamble Co. | Reduce -4.7% | 3.72% | −0.12 |
| HON Honeywell International Inc. | Reduce -0.7% | 1.50% | −0.11 |
| GIS General Mills Inc. | Reduce -6.5% | 0.75% | −0.11 |
| SCHM Schwab US Mid Cap ETF | Reduce -3.0% | 1.06% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -1.5% | 0.59% | −0.07 |
| PEP Pepsico Inc. | Reduce -0.5% | 3.01% | −0.06 |
| LHX L3HARRIS Technologies Inc. | Reduce -3.2% | 0.39% | −0.01 |
| DD Dupont DE Nemours Inc. | Reduce -0.1% | 0.60% | −0.01 |
| SIGI Selective Insurance Group | Reduce -1.2% | 0.38% | −0.01 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Reduce -6.7% | 0.51% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.0% | 0.53% | −0.01 |
| BDX Becton Dickinson and Co. | Reduce -0.8% | 0.76% | +0.00 |
| RSPH Invesco S&P 500 Equal Weight | Reduce -0.8% | 0.22% | +0.00 |
| SCHF Schwab Intl Equity ETF | Reduce -4.0% | 0.65% | +0.02 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -1.5% | 0.28% | +0.02 |
| APD Air Products & Chemicals Inc. | Reduce -0.1% | 2.41% | +0.04 |
| JPM JPMorgan Chase & Co. | Reduce -1.2% | 4.37% | +0.04 |
| KMB Kimberly-Clark Corp. | Reduce -0.7% | 0.89% | +0.06 |
| KO The Coca-Cola Co. | Reduce -1.6% | 0.65% | +0.08 |
| CSCO Cisco Systems Inc. | Reduce -0.0% | 3.04% | +0.12 |
| ABT Abbott Laboratories | Reduce -5.1% | 1.33% | +0.13 |
| SHEL Shell PLC-ADR | Reduce -2.3% | 1.10% | +0.14 |
| PSX Phillips 66 | Reduce -0.2% | 1.87% | +0.14 |
| ABBV Abbvie Inc. | Reduce -10.7% | 3.78% | +0.19 |
| CVX Chevron Corp. | Reduce -2.9% | 4.09% | +0.44 |
Portfolio Buys Q4 2024 → Q1 2025
| JNJ Johnson & Johnson | Add +1.7% | 4.02% | +0.57 |
| SCHD Schwab US DVD Equity ETF | Add +6.1% | 7.00% | +0.55 |
| AMGN Amgen Inc. | Add +1.9% | 3.03% | +0.54 |
| WMT Walmart Inc. | Add +47.9% | 1.51% | +0.46 |
| INTU Intuit Inc. | Add +111.3% | 0.76% | +0.39 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.29% | +0.29 |
| ORCL Oracle Corp. | New | 0.29% | +0.29 |
| XLK SS Technology Select Sector | New | 0.28% | +0.28 |
| XOM Exxon Mobil Corp. | Add +0.0% | 2.75% | +0.26 |
| CRM Salesforce Inc. | Add +79.1% | 0.85% | +0.26 |
| XMMO Invesco S&P Midcap Momentum | New | 0.23% | +0.23 |
| CTVA Corteva Inc. | New | 0.22% | +0.22 |
| MMM 3M Co. | New | 0.22% | +0.22 |
| VZ Verizon Communications Inc. | Add +0.8% | 1.44% | +0.18 |
| CB Chubb Ltd. | Add +38.9% | 0.43% | +0.15 |
| COST Costco Wholesale Corp. | Add +11.6% | 0.88% | +0.12 |
| VIOG Vanguard S&P SM Cap 600 GRW | Add +41.1% | 0.39% | +0.09 |
| VLO Valero Energy Corp. | Add +0.7% | 1.12% | +0.09 |
| MA Mastercard Inc. Class A | Add +0.1% | 0.94% | +0.04 |
| IQLT iShares MSCI International Q | Add +2.2% | 0.43% | +0.04 |
| O Realty Income Corp. | Add +0.6% | 0.24% | +0.02 |
| GPC Genuine Parts Co. | Add +0.0% | 0.39% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +3.6% | 0.33% | −0.00 |
| MDY State Street SPDR S&P Midcap | Add +6.0% | 2.39% | −0.02 |
| REGN Regeneron Pharmaceuticals | Add +2.2% | 0.27% | −0.03 |
| RSPT Invesco S&P 500 Equal Weight | Add +0.4% | 0.32% | −0.03 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +0.8% | 0.37% | −0.03 |
| LMT Lockheed Martin Corp. | Add +0.8% | 0.60% | −0.05 |
| PCAR Paccar Inc. | Add +0.0% | 0.76% | −0.05 |
| NVDA Nvidia Corp. | Add +14.5% | 0.88% | −0.07 |
| AMZN Amazon.com Inc. | Add +5.6% | 1.00% | −0.09 |
| CMI Cummins Inc. | Add +0.4% | 0.99% | −0.11 |
| DOW Dow Inc. | Add +2.2% | 1.85% | −0.23 |
| MSFT Microsoft Corp. | Add +1.1% | 4.56% | −0.51 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $111.8M | SCHD, JNJ, CSCO, AAPL, JPM |
| Q1 2026 | 80 | $103.3M | SCHD, JNJ, AAPL, JPM, MSFT |
| Q4 2025 | 78 | $97.6M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q3 2025 | 74 | $95.1M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q2 2025 | 72 | $89.4M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q1 2025 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, CVX |
| Q4 2024 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, PG |
| Q3 2024 | 77 | $105.0M | SCHD, AAPL, MSFT, ABBV, PG |
| Q2 2024 | 77 | $104.4M | SCHD, MSFT, AAPL, CVX, PG |
| Q1 2024 | 80 | $109.7M | SCHD, MSFT, CVX, AAPL, JPM |