Crescent Sterling, Ltd.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 4, 2025), Crescent Sterling, Ltd. reported 72 stock positions worth $89.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.2% of the portfolio, followed by Microsoft (MSFT, 6.1%) and JPMorgan Chase (JPM, 5.1%). Compared with Q1 2025, it opened 5 new positions, sold out of 8, added to 13 and reduced 51. The biggest buy was Intuit (INTU, shares +18%) and the biggest sale an exit from Becton Dickinson and (BDX).
- Most Recent 13F
- Q2 2026
- Location
- METAIRIE, LA
- CIK
- 0001962005
- Portfolio Value
- $89.4M (Q2 2025)
- SEC Filing
- 0001754960-25-000527 ↗ filed Aug 4, 2025
Holdings Value
Holdings 72 stocks · $89.4M
| SCHD Schwab US DVD Equity ETF | 7.16% | 241,388 | $6.4M | Reduce -1.1% |
| MSFT Microsoft Corp. | 6.11% | 10,984 | $5.5M | Reduce -7.3% |
| JPM JPMorgan Chase & Co. | 5.09% | 15,685 | $4.5M | Reduce -9.7% |
| AAPL Apple Inc. | 4.43% | 19,306 | $4.0M | Reduce -14.1% |
| JNJ Johnson & Johnson | 3.80% | 22,214 | $3.4M | Reduce -6.0% |
| CVX Chevron Corp. | 3.49% | 21,761 | $3.1M | Reduce -8.8% |
| CSCO Cisco Systems Inc. | 3.38% | 43,537 | $3.0M | Reduce -9.3% |
| PG The Procter & Gamble Co. | 3.29% | 18,432 | $2.9M | Reduce -13.5% |
| HD Home Depot Inc. | 3.28% | 7,984 | $2.9M | Reduce -4.3% |
| ABBV Abbvie Inc. | 3.25% | 15,636 | $2.9M | Reduce -11.1% |
| MDY State Street SPDR S&P Midcap | 2.84% | 4,483 | $2.5M | Add +2.6% |
| AMGN Amgen Inc. | 2.80% | 8,951 | $2.5M | Reduce -5.7% |
| APD Air Products & Chemicals Inc. | 2.36% | 7,464 | $2.1M | Reduce -6.3% |
| PEP Pepsico Inc. | 2.32% | 15,688 | $2.1M | Reduce -20.0% |
| SCHG Schwab US Large-Cap Growth | 2.17% | 66,539 | $1.9M | Add +1.1% |
| XOM Exxon Mobil Corp. | 2.11% | 17,508 | $1.9M | Reduce -22.4% |
| WMT Walmart Inc. | 1.75% | 16,038 | $1.6M | Reduce -4.4% |
| PSX Phillips 66 | 1.73% | 12,941 | $1.5M | Reduce -12.3% |
| HON Honeywell International Inc. | 1.73% | 6,623 | $1.5M | Reduce -3.9% |
| QCOM Qualcomm Inc. | 1.56% | 8,763 | $1.4M | Reduce -6.4% |
| ABT Abbott Laboratories | 1.54% | 10,090 | $1.4M | Add +2.9% |
| SWK Stanley Black & Decker Inc. | 1.50% | 19,812 | $1.3M | Reduce -9.0% |
| VZ Verizon Communications Inc. | 1.48% | 30,577 | $1.3M | Reduce -1.1% |
| NVDA Nvidia Corp. | 1.37% | 7,774 | $1.2M | Reduce -1.3% |
| INTU Intuit Inc. | 1.25% | 1,423 | $1.1M | Add +17.5% |
| DOW Dow Inc. | 1.20% | 40,398 | $1.1M | Reduce -21.8% |
| AMZN Amazon.com Inc. | 1.19% | 4,864 | $1.1M | Reduce -4.8% |
| SCHM Schwab US Mid Cap ETF | 1.15% | 36,486 | $1.0M | Reduce -8.0% |
| SHEL Shell PLC-ADR | 1.12% | 14,173 | $998K | Reduce -3.4% |
| CMI Cummins Inc. | 1.06% | 2,890 | $946K | Reduce -6.0% |
| CRM Salesforce Inc. | 1.03% | 3,363 | $917K | Add +9.3% |
| COST Costco Wholesale Corp. | 1.01% | 916 | $907K | Add +1.0% |
| SCHA Schwab US Small-Cap ETF | 0.98% | 34,536 | $874K | Reduce -16.4% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.96% | 3,000 | $856K | No change |
| TXN Texas Instruments Inc. | 0.90% | 3,893 | $808K | Reduce -23.1% |
| DUK Duke Energy Corp. | 0.84% | 6,353 | $750K | Reduce -1.9% |
| KMB Kimberly-Clark Corp. | 0.83% | 5,773 | $744K | Reduce -5.3% |
| MA Mastercard Inc. Class A | 0.81% | 1,295 | $728K | Reduce -22.7% |
| SCHF Schwab Intl Equity ETF | 0.79% | 31,925 | $706K | Reduce -0.2% |
| PCAR Paccar Inc. | 0.79% | 7,391 | $703K | Reduce -3.1% |
| ORCL Oracle Corp. | 0.72% | 2,925 | $640K | Add +46.2% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.70% | 6,525 | $622K | Reduce -21.9% |
| CB Chubb Ltd. | 0.67% | 2,064 | $598K | Add +48.9% |
| LMT Lockheed Martin Corp. | 0.66% | 1,274 | $590K | Reduce -2.4% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.56% | 4,373 | $500K | Add +22.1% |
| CSX CSX Corp. | 0.54% | 14,800 | $483K | Reduce -2.0% |
| GIS General Mills Inc. | 0.53% | 9,107 | $472K | Reduce -25.4% |
| MRK Merck & Co. Inc. | 0.52% | 5,816 | $460K | Reduce -9.3% |
| VLO Valero Energy Corp. | 0.51% | 3,393 | $456K | Reduce -59.0% |
| KO The Coca-Cola Co. | 0.50% | 6,359 | $450K | Reduce -28.1% |
| WDIV St STR SPD S&P Glo Div-US Inc. | 0.50% | 6,323 | $446K | Reduce -17.4% |
| DD Dupont DE Nemours Inc. | 0.50% | 6,494 | $445K | Reduce -16.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.50% | 8,493 | $445K | Reduce -16.0% |
| LLY Eli Lilly & Co. | 0.48% | 553 | $431K | No change |
| LHX L3HARRIS Technologies Inc. | 0.48% | 1,710 | $429K | Reduce -5.5% |
| IQLT iShares MSCI International Q | 0.47% | 9,702 | $419K | Reduce -7.4% |
| GPC Genuine Parts Co. | 0.43% | 3,191 | $387K | Reduce -1.2% |
| SIGI Selective Insurance Group | 0.40% | 4,160 | $360K | Add +1.5% |
| XLK SS Technology Select Sector | 0.39% | 1,370 | $347K | Add +4.5% |
| RSPT Invesco S&P 500 Equal Weight | 0.35% | 7,778 | $317K | Reduce -13.6% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.35% | 3,903 | $311K | Reduce -18.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.33% | 3,366 | $299K | Reduce -21.8% |
| BMY Bristol-Myers Squibb Co. | 0.33% | 6,359 | $294K | Reduce -10.0% |
| XMMO Invesco S&P Midcap Momentum | 0.31% | 2,136 | $275K | Add +6.6% |
| XAR SS SPDR S&P Aerospace Def | 0.28% | 1,204 | $254K | New |
| O Realty Income Corp. | 0.28% | 4,339 | $250K | Add +6.8% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.28% | 6,204 | $248K | Reduce -17.4% |
| ARM Arm Holdings PLC-ADR | 0.26% | 1,448 | $234K | New |
| SCHX Schwab US Large-Cap ETF | 0.25% | 9,070 | $222K | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.25% | 1,784 | $221K | New |
| UNP Union Pacific Corp. | 0.23% | 898 | $207K | New |
| QIPT Quipt Home Medical Corp. | 0.02% | 10,000 | $18K | No change |
Portfolio Sells Q1 2025 → Q2 2025
| BDX Becton Dickinson and Co. | Sold out | 0.00% | −0.76 |
| PEP Pepsico Inc. | Reduce -20.0% | 2.32% | −0.70 |
| AAPL Apple Inc. | Reduce -14.1% | 4.43% | −0.69 |
| DOW Dow Inc. | Reduce -21.8% | 1.20% | −0.65 |
| XOM Exxon Mobil Corp. | Reduce -22.4% | 2.11% | −0.64 |
| VLO Valero Energy Corp. | Reduce -59.0% | 0.51% | −0.61 |
| CVX Chevron Corp. | Reduce -8.8% | 3.49% | −0.61 |
| ABBV Abbvie Inc. | Reduce -11.1% | 3.25% | −0.53 |
| PG The Procter & Gamble Co. | Reduce -13.5% | 3.29% | −0.44 |
| MCD McDonald's Corp. | Sold out | 0.00% | −0.37 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.33 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.29 |
| REGN Regeneron Pharmaceuticals | Sold out | 0.00% | −0.27 |
| AMGN Amgen Inc. | Reduce -5.7% | 2.80% | −0.24 |
| JNJ Johnson & Johnson | Reduce -6.0% | 3.80% | −0.22 |
| GIS General Mills Inc. | Reduce -25.4% | 0.53% | −0.22 |
| RSPH Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.22 |
| CTVA Corteva Inc. | Sold out | 0.00% | −0.22 |
| MMM 3M Co. | Sold out | 0.00% | −0.22 |
| SWK Stanley Black & Decker Inc. | Reduce -9.0% | 1.50% | −0.21 |
| KO The Coca-Cola Co. | Reduce -28.1% | 0.50% | −0.15 |
| PSX Phillips 66 | Reduce -12.3% | 1.73% | −0.14 |
| MA Mastercard Inc. Class A | Reduce -22.7% | 0.81% | −0.13 |
| BMY Bristol-Myers Squibb Co. | Reduce -10.0% | 0.33% | −0.11 |
| DD Dupont DE Nemours Inc. | Reduce -16.8% | 0.50% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -9.3% | 0.52% | −0.07 |
| KMB Kimberly-Clark Corp. | Reduce -5.3% | 0.83% | −0.06 |
| APD Air Products & Chemicals Inc. | Reduce -6.3% | 2.36% | −0.05 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -18.8% | 0.35% | −0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -16.0% | 0.50% | −0.03 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -21.8% | 0.33% | −0.03 |
| TXN Texas Instruments Inc. | Reduce -23.1% | 0.90% | −0.03 |
| SCHA Schwab US Small-Cap ETF | Reduce -16.4% | 0.98% | −0.01 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Reduce -17.4% | 0.50% | −0.01 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -17.4% | 0.28% | −0.00 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -21.9% | 0.70% | +0.01 |
| SHEL Shell PLC-ADR | Reduce -3.4% | 1.12% | +0.01 |
| PCAR Paccar Inc. | Reduce -3.1% | 0.79% | +0.02 |
| DUK Duke Energy Corp. | Reduce -1.9% | 0.84% | +0.03 |
| GPC Genuine Parts Co. | Reduce -1.2% | 0.43% | +0.04 |
| RSPT Invesco S&P 500 Equal Weight | Reduce -13.6% | 0.35% | +0.04 |
| IQLT iShares MSCI International Q | Reduce -7.4% | 0.47% | +0.04 |
| VZ Verizon Communications Inc. | Reduce -1.1% | 1.48% | +0.04 |
| LMT Lockheed Martin Corp. | Reduce -2.4% | 0.66% | +0.06 |
| CMI Cummins Inc. | Reduce -6.0% | 1.06% | +0.07 |
| SCHM Schwab US Mid Cap ETF | Reduce -8.0% | 1.15% | +0.08 |
| CSX CSX Corp. | Reduce -2.0% | 0.54% | +0.08 |
| QCOM Qualcomm Inc. | Reduce -6.4% | 1.56% | +0.09 |
| LHX L3HARRIS Technologies Inc. | Reduce -5.5% | 0.48% | +0.09 |
| HD Home Depot Inc. | Reduce -4.3% | 3.28% | +0.14 |
Portfolio Buys Q1 2025 → Q2 2025
| INTU Intuit Inc. | Add +17.5% | 1.25% | +0.49 |
| SCHG Schwab US Large-Cap Growth | Add +1.1% | 2.17% | +0.48 |
| MDY State Street SPDR S&P Midcap | Add +2.6% | 2.84% | +0.45 |
| ORCL Oracle Corp. | Add +46.2% | 0.72% | +0.43 |
| XAR SS SPDR S&P Aerospace Def | New | 0.28% | +0.28 |
| ARM Arm Holdings PLC-ADR | New | 0.26% | +0.26 |
| SCHX Schwab US Large-Cap ETF | New | 0.25% | +0.25 |
| DIS The Walt Disney Co. | New | 0.25% | +0.25 |
| CB Chubb Ltd. | Add +48.9% | 0.67% | +0.24 |
| UNP Union Pacific Corp. | New | 0.23% | +0.23 |
| ABT Abbott Laboratories | Add +2.9% | 1.54% | +0.20 |
| CRM Salesforce Inc. | Add +9.3% | 1.03% | +0.18 |
| VIOG Vanguard S&P SM Cap 600 GRW | Add +22.1% | 0.56% | +0.17 |
| COST Costco Wholesale Corp. | Add +1.0% | 1.01% | +0.14 |
| XLK SS Technology Select Sector | Add +4.5% | 0.39% | +0.11 |
| XMMO Invesco S&P Midcap Momentum | Add +6.6% | 0.31% | +0.07 |
| O Realty Income Corp. | Add +6.8% | 0.28% | +0.04 |
| SIGI Selective Insurance Group | Add +1.5% | 0.40% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $111.8M | SCHD, JNJ, CSCO, AAPL, JPM |
| Q1 2026 | 80 | $103.3M | SCHD, JNJ, AAPL, JPM, MSFT |
| Q4 2025 | 78 | $97.6M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q3 2025 | 74 | $95.1M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q2 2025 | 72 | $89.4M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q1 2025 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, CVX |
| Q4 2024 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, PG |
| Q3 2024 | 77 | $105.0M | SCHD, AAPL, MSFT, ABBV, PG |
| Q2 2024 | 77 | $104.4M | SCHD, MSFT, AAPL, CVX, PG |
| Q1 2024 | 80 | $109.7M | SCHD, MSFT, CVX, AAPL, JPM |