Crescent Sterling, Ltd.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 15, 2025), Crescent Sterling, Ltd. reported 74 stock positions worth $95.1 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.2% of the portfolio, followed by Microsoft (MSFT, 5.9%) and JPMorgan Chase (JPM, 5.0%). Compared with Q2 2025, it opened 4 new positions, sold out of 2, added to 32 and reduced 37. The biggest buy was Costco Wholesale (COST, shares +89%) and the biggest sale an exit from Dow (DOW).
- Most Recent 13F
- Q2 2026
- Location
- METAIRIE, LA
- CIK
- 0001962005
- Portfolio Value
- $95.1M (Q3 2025)
- SEC Filing
- 0001754960-25-000669 ↗ filed Oct 15, 2025
Holdings Value
Holdings 74 stocks · $95.1M
| SCHD Schwab US DVD Equity ETF | 7.20% | 250,759 | $6.8M | Add +3.9% |
| MSFT Microsoft Corp. | 5.94% | 10,898 | $5.6M | Reduce -0.8% |
| JPM JPMorgan Chase & Co. | 5.05% | 15,213 | $4.8M | Reduce -3.0% |
| AAPL Apple Inc. | 4.85% | 18,104 | $4.6M | Reduce -6.2% |
| JNJ Johnson & Johnson | 4.29% | 21,983 | $4.1M | Reduce -1.0% |
| ABBV Abbvie Inc. | 3.78% | 15,511 | $3.6M | Reduce -0.8% |
| HD Home Depot Inc. | 3.38% | 7,926 | $3.2M | Reduce -0.7% |
| CSCO Cisco Systems Inc. | 3.26% | 45,368 | $3.1M | Add +4.2% |
| CVX Chevron Corp. | 3.19% | 19,552 | $3.0M | Reduce -10.2% |
| MDY State Street SPDR S&P Midcap | 2.97% | 4,745 | $2.8M | Add +5.8% |
| PG The Procter & Gamble Co. | 2.96% | 18,303 | $2.8M | Reduce -0.7% |
| AMGN Amgen Inc. | 2.64% | 8,909 | $2.5M | Reduce -0.5% |
| PEP Pepsico Inc. | 2.28% | 15,455 | $2.2M | Reduce -1.5% |
| SCHG Schwab US Large-Cap Growth | 2.25% | 66,992 | $2.1M | Add +0.7% |
| APD Air Products & Chemicals Inc. | 2.11% | 7,354 | $2.0M | Reduce -1.5% |
| XOM Exxon Mobil Corp. | 1.96% | 16,550 | $1.9M | Reduce -5.5% |
| PSX Phillips 66 | 1.76% | 12,307 | $1.7M | Reduce -4.9% |
| WMT Walmart Inc. | 1.71% | 15,767 | $1.6M | Reduce -1.7% |
| COST Costco Wholesale Corp. | 1.68% | 1,728 | $1.6M | Add +88.7% |
| NVDA Nvidia Corp. | 1.52% | 7,760 | $1.4M | Reduce -0.2% |
| HON Honeywell International Inc. | 1.52% | 6,873 | $1.4M | Add +3.8% |
| SWK Stanley Black & Decker Inc. | 1.47% | 18,840 | $1.4M | Reduce -4.9% |
| QCOM Qualcomm Inc. | 1.46% | 8,363 | $1.4M | Reduce -4.6% |
| ABT Abbott Laboratories | 1.46% | 10,352 | $1.4M | Add +2.6% |
| VZ Verizon Communications Inc. | 1.42% | 30,727 | $1.4M | Add +0.5% |
| AMZN Amazon.com Inc. | 1.30% | 5,629 | $1.2M | Add +15.7% |
| CMI Cummins Inc. | 1.17% | 2,630 | $1.1M | Reduce -9.0% |
| SCHM Schwab US Mid Cap ETF | 1.12% | 36,070 | $1.1M | Reduce -1.1% |
| INTU Intuit Inc. | 1.11% | 1,549 | $1.1M | Add +8.8% |
| SCHA Schwab US Small-Cap ETF | 0.98% | 33,306 | $929K | Reduce -3.6% |
| SHEL Shell PLC-ADR | 0.97% | 12,928 | $925K | Reduce -8.8% |
| CRM Salesforce Inc. | 0.91% | 3,662 | $868K | Add +8.9% |
| ORCL Oracle Corp. | 0.90% | 3,028 | $852K | Add +3.5% |
| SCHF Schwab Intl Equity ETF | 0.81% | 33,031 | $769K | Add +3.5% |
| DUK Duke Energy Corp. | 0.79% | 6,093 | $754K | Reduce -4.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.78% | 2,400 | $739K | Reduce -20.0% |
| LMT Lockheed Martin Corp. | 0.78% | 1,479 | $738K | Add +16.1% |
| TXN Texas Instruments Inc. | 0.73% | 3,798 | $698K | Reduce -2.4% |
| MA Mastercard Inc. Class A | 0.73% | 1,219 | $693K | Reduce -5.9% |
| PCAR Paccar Inc. | 0.72% | 6,991 | $687K | Reduce -5.4% |
| VIOG Vanguard S&P SM Cap 600 GRW | 0.72% | 5,627 | $685K | Add +28.7% |
| KMB Kimberly-Clark Corp. | 0.72% | 5,481 | $682K | Reduce -5.1% |
| CB Chubb Ltd. | 0.71% | 2,387 | $674K | Add +15.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.71% | 6,435 | $673K | Reduce -1.4% |
| VLO Valero Energy Corp. | 0.59% | 3,285 | $559K | Reduce -3.2% |
| CSX CSX Corp. | 0.55% | 14,600 | $518K | Reduce -1.4% |
| DD Dupont DE Nemours Inc. | 0.53% | 6,494 | $506K | No change |
| IQLT iShares MSCI International Q | 0.51% | 11,012 | $487K | Add +13.5% |
| GIS General Mills Inc. | 0.51% | 9,612 | $485K | Add +5.5% |
| XLK SS Technology Select Sector | 0.51% | 1,707 | $481K | Add +24.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.50% | 8,588 | $475K | Add +1.1% |
| WDIV St STR SPD S&P Glo Div-US Inc. | 0.49% | 6,473 | $471K | Add +2.4% |
| LHX L3HARRIS Technologies Inc. | 0.47% | 1,462 | $447K | Reduce -14.5% |
| MRK Merck & Co. Inc. | 0.46% | 5,251 | $441K | Reduce -9.7% |
| KO The Coca-Cola Co. | 0.44% | 6,286 | $417K | Reduce -1.1% |
| GPC Genuine Parts Co. | 0.43% | 2,981 | $413K | Reduce -6.6% |
| RSPT Invesco S&P 500 Equal Weight | 0.37% | 7,818 | $349K | Add +0.5% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.37% | 3,920 | $348K | Add +0.4% |
| SIGI Selective Insurance Group | 0.36% | 4,180 | $339K | Add +0.5% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.34% | 3,380 | $319K | Add +0.4% |
| LLY Eli Lilly & Co. | 0.33% | 405 | $309K | Reduce -26.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.31% | 440 | $293K | New |
| XAR SS SPDR S&P Aerospace Def | 0.31% | 1,241 | $292K | Add +3.1% |
| XMMO Invesco S&P Midcap Momentum | 0.30% | 2,138 | $289K | Add +0.1% |
| BMY Bristol-Myers Squibb Co. | 0.30% | 6,309 | $285K | Reduce -0.8% |
| O Realty Income Corp. | 0.29% | 4,515 | $274K | Add +4.1% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.29% | 6,324 | $272K | Add +1.9% |
| SCHX Schwab US Large-Cap ETF | 0.27% | 9,920 | $261K | Add +9.4% |
| UNP Union Pacific Corp. | 0.26% | 1,053 | $249K | Add +17.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 388 | $233K | New |
| MPC Marathon Petroleum Corp. | 0.24% | 1,182 | $228K | New |
| ARM Arm Holdings PLC-ADR | 0.23% | 1,571 | $222K | Add +8.5% |
| CTVA Corteva Inc. | 0.22% | 3,082 | $208K | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.21% | 1,764 | $202K | Reduce -1.1% |
Portfolio Sells Q2 2025 → Q3 2025
| DOW Dow Inc. | Sold out | 0.00% | −1.20 |
| PG The Procter & Gamble Co. | Reduce -0.7% | 2.96% | −0.33 |
| CVX Chevron Corp. | Reduce -10.2% | 3.19% | −0.29 |
| APD Air Products & Chemicals Inc. | Reduce -1.5% | 2.11% | −0.25 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -20.0% | 0.78% | −0.18 |
| MSFT Microsoft Corp. | Reduce -0.8% | 5.94% | −0.18 |
| TXN Texas Instruments Inc. | Reduce -2.4% | 0.73% | −0.17 |
| LLY Eli Lilly & Co. | Reduce -26.8% | 0.33% | −0.16 |
| AMGN Amgen Inc. | Reduce -0.5% | 2.64% | −0.15 |
| XOM Exxon Mobil Corp. | Reduce -5.5% | 1.96% | −0.15 |
| SHEL Shell PLC-ADR | Reduce -8.8% | 0.97% | −0.14 |
| KMB Kimberly-Clark Corp. | Reduce -5.1% | 0.72% | −0.12 |
| QCOM Qualcomm Inc. | Reduce -4.6% | 1.46% | −0.10 |
| MA Mastercard Inc. Class A | Reduce -5.9% | 0.73% | −0.09 |
| KO The Coca-Cola Co. | Reduce -1.1% | 0.44% | −0.06 |
| PCAR Paccar Inc. | Reduce -5.4% | 0.72% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -9.7% | 0.46% | −0.05 |
| DUK Duke Energy Corp. | Reduce -4.1% | 0.79% | −0.05 |
| WMT Walmart Inc. | Reduce -1.7% | 1.71% | −0.05 |
| JPM JPMorgan Chase & Co. | Reduce -3.0% | 5.05% | −0.04 |
| DIS The Walt Disney Co. | Reduce -1.1% | 0.21% | −0.04 |
| PEP Pepsico Inc. | Reduce -1.5% | 2.28% | −0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -0.8% | 0.30% | −0.03 |
| SWK Stanley Black & Decker Inc. | Reduce -4.9% | 1.47% | −0.03 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.1% | 1.12% | −0.02 |
| QIPT Quipt Home Medical Corp. | Sold out | 0.00% | −0.02 |
| LHX L3HARRIS Technologies Inc. | Reduce -14.5% | 0.47% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -3.6% | 0.98% | −0.00 |
| GPC Genuine Parts Co. | Reduce -6.6% | 0.43% | +0.00 |
| CSX CSX Corp. | Reduce -1.4% | 0.55% | +0.00 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -1.4% | 0.71% | +0.01 |
| PSX Phillips 66 | Reduce -4.9% | 1.76% | +0.03 |
| VLO Valero Energy Corp. | Reduce -3.2% | 0.59% | +0.08 |
| HD Home Depot Inc. | Reduce -0.7% | 3.38% | +0.10 |
| CMI Cummins Inc. | Reduce -9.0% | 1.17% | +0.11 |
| NVDA Nvidia Corp. | Reduce -0.2% | 1.52% | +0.15 |
| AAPL Apple Inc. | Reduce -6.2% | 4.85% | +0.42 |
| JNJ Johnson & Johnson | Reduce -1.0% | 4.29% | +0.49 |
| ABBV Abbvie Inc. | Reduce -0.8% | 3.78% | +0.53 |
Portfolio Buys Q2 2025 → Q3 2025
| COST Costco Wholesale Corp. | Add +88.7% | 1.68% | +0.67 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.31% | +0.31 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.24% | +0.24 |
| MPC Marathon Petroleum Corp. | New | 0.24% | +0.24 |
| CTVA Corteva Inc. | New | 0.22% | +0.22 |
| ORCL Oracle Corp. | Add +3.5% | 0.90% | +0.18 |
| VIOG Vanguard S&P SM Cap 600 GRW | Add +28.7% | 0.72% | +0.16 |
| MDY State Street SPDR S&P Midcap | Add +5.8% | 2.97% | +0.13 |
| XLK SS Technology Select Sector | Add +24.6% | 0.51% | +0.12 |
| LMT Lockheed Martin Corp. | Add +16.1% | 0.78% | +0.12 |
| AMZN Amazon.com Inc. | Add +15.7% | 1.30% | +0.11 |
| SCHG Schwab US Large-Cap Growth | Add +0.7% | 2.25% | +0.07 |
| IQLT iShares MSCI International Q | Add +13.5% | 0.51% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +3.9% | 7.20% | +0.04 |
| CB Chubb Ltd. | Add +15.7% | 0.71% | +0.04 |
| UNP Union Pacific Corp. | Add +17.3% | 0.26% | +0.03 |
| SCHX Schwab US Large-Cap ETF | Add +9.4% | 0.27% | +0.03 |
| XAR SS SPDR S&P Aerospace Def | Add +3.1% | 0.31% | +0.02 |
| SCHF Schwab Intl Equity ETF | Add +3.5% | 0.81% | +0.02 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +0.4% | 0.37% | +0.02 |
| RSPT Invesco S&P 500 Equal Weight | Add +0.5% | 0.37% | +0.01 |
| O Realty Income Corp. | Add +4.1% | 0.29% | +0.01 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +1.9% | 0.29% | +0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +1.1% | 0.50% | +0.00 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +0.4% | 0.34% | +0.00 |
| XMMO Invesco S&P Midcap Momentum | Add +0.1% | 0.30% | −0.00 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Add +2.4% | 0.49% | −0.00 |
| GIS General Mills Inc. | Add +5.5% | 0.51% | −0.02 |
| ARM Arm Holdings PLC-ADR | Add +8.5% | 0.23% | −0.03 |
| SIGI Selective Insurance Group | Add +0.5% | 0.36% | −0.05 |
| VZ Verizon Communications Inc. | Add +0.5% | 1.42% | −0.06 |
| ABT Abbott Laboratories | Add +2.6% | 1.46% | −0.08 |
| CRM Salesforce Inc. | Add +8.9% | 0.91% | −0.11 |
| CSCO Cisco Systems Inc. | Add +4.2% | 3.26% | −0.12 |
| INTU Intuit Inc. | Add +8.8% | 1.11% | −0.14 |
| HON Honeywell International Inc. | Add +3.8% | 1.52% | −0.20 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $111.8M | SCHD, JNJ, CSCO, AAPL, JPM |
| Q1 2026 | 80 | $103.3M | SCHD, JNJ, AAPL, JPM, MSFT |
| Q4 2025 | 78 | $97.6M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q3 2025 | 74 | $95.1M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q2 2025 | 72 | $89.4M | SCHD, MSFT, JPM, AAPL, JNJ |
| Q1 2025 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, CVX |
| Q4 2024 | 75 | $97.5M | SCHD, AAPL, MSFT, JPM, PG |
| Q3 2024 | 77 | $105.0M | SCHD, AAPL, MSFT, ABBV, PG |
| Q2 2024 | 77 | $104.4M | SCHD, MSFT, AAPL, CVX, PG |
| Q1 2024 | 80 | $109.7M | SCHD, MSFT, CVX, AAPL, JPM |