ETF Store, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), ETF Store, Inc. reported 81 stock positions worth $80.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 17.8% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 5.0%) and Vanguard Ftse Developed ETF (VEA, 4.9%). Compared with Q3 2024, it opened 2 new positions, sold out of 10, added to 37 and reduced 38. The biggest buy was iShares 3-7 Year Treasury Bo (IEI, shares +9%) and the biggest sale Vanguard Ftse Developed ETF (VEA, shares −29%).
- Most Recent 13F
- Q2 2026
- Location
- OVERLAND PARK, KS
- CIK
- 0001911470
- Portfolio Value
- $80.6M (Q4 2024)
- SEC Filing
- 0001911470-25-000001 ↗ filed Feb 10, 2025
Holdings Value
Holdings 81 stocks · $80.6M
| IVV iShares Core S&P 500 ETF | 17.77% | 24,335 | $14.3M | Reduce -24.7% |
| IJH iShares Core S&P Midcap ETF | 5.02% | 64,994 | $4.0M | Reduce -31.1% |
| VEA Vanguard Ftse Developed ETF | 4.93% | 83,199 | $4.0M | Reduce -29.3% |
| SCHX Schwab US Large-Cap ETF | 4.12% | 143,185 | $3.3M | Reduce -5.9% |
| BAR Graniteshares Gold Trust | 4.02% | 125,082 | $3.2M | Reduce -18.1% |
| IEI iShares 3-7 Year Treasury Bo | 3.75% | 26,185 | $3.0M | Add +8.8% |
| USMV iShares MSCI USA Min Vol Fac | 3.37% | 30,569 | $2.7M | Reduce -12.0% |
| SCHO Schwab Short-Term US Treas | 3.25% | 108,765 | $2.6M | Reduce -5.2% |
| SCHZ Schwab US Aggregate Bond ETF | 2.99% | 106,080 | $2.4M | Reduce -18.6% |
| IEF iShares 7-10 Year Treasury B | 2.55% | 22,241 | $2.1M | Add +2.9% |
| MINT PIMCO Enhanced Short Maturit | 2.53% | 20,352 | $2.0M | Reduce -12.4% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.48% | 25,623 | $2.0M | Reduce -12.0% |
| FLOT iShares Floating Rate Bond E | 2.32% | 36,702 | $1.9M | Reduce -4.3% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 2.24% | 41,080 | $1.8M | Reduce -17.6% |
| VTI VG Morningstar TS MKT ETF-US | 2.04% | 5,676 | $1.6M | Add +0.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.89% | 22,088 | $1.5M | Add +23.0% |
| SCHM Schwab US Mid Cap ETF | 1.63% | 47,562 | $1.3M | Add +10.6% |
| IAU iShares Gold Trust | 1.49% | 24,230 | $1.2M | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.38% | 2,180 | $1.1M | Add +0.4% |
| SCHD Schwab US DVD Equity ETF | 1.24% | 36,474 | $996K | Add +16.4% |
| GSY Invesco Ultra Short Duration | 1.22% | 19,652 | $985K | Add +0.8% |
| SCHV Schwab US Large-Cap Value | 1.17% | 36,089 | $941K | Reduce -11.4% |
| BOXX Alpha Architect 1-3 MNTH Box | 1.07% | 7,844 | $865K | Add +41.7% |
| ORLY O'reilly Automotive Inc. | 1.04% | 709 | $841K | Reduce -12.6% |
| CL Colgate-Palmolive Co. | 1.02% | 9,006 | $819K | Add +0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.89% | 2,717 | $718K | Add +0.1% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 0.89% | 23,500 | $716K | Reduce -48.4% |
| XOVR Ershares Private-Public Cros | 0.81% | 36,305 | $654K | Add +1.6% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.79% | 2,368 | $639K | Add +0.6% |
| IJR iShares Core S&P Small-Cap E | 0.75% | 5,230 | $603K | Add +7.5% |
| SCHF Schwab Intl Equity ETF | 0.72% | 31,345 | $580K | Add +0.8% |
| VOO Vanguard S&P 500 ETF | 0.69% | 1,025 | $552K | Reduce -7.4% |
| AMZN Amazon.com Inc. | 0.65% | 2,378 | $522K | Add +2.1% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.63% | 9,993 | $505K | Add +1.0% |
| HRZN Horizon Technology Finance C | 0.53% | 47,471 | $427K | Reduce -10.1% |
| VWO Vanguard Ftse Emerging Marke | 0.52% | 9,496 | $418K | Add +0.3% |
| MO Altria Group Inc. | 0.51% | 7,803 | $408K | Add +2.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.48% | 849 | $385K | Add +31.4% |
| WMT Walmart Inc. | 0.46% | 4,144 | $374K | Reduce -9.8% |
| SGOL Abrdn Physical Gold Shares | 0.44% | 14,043 | $352K | Reduce -42.8% |
| VGIT Vanguard Intermediate-Term T | 0.44% | 6,058 | $351K | Reduce -42.2% |
| HACK Amplify Cybersecurity ETF | 0.43% | 4,671 | $348K | Reduce -28.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.42% | 7,557 | $342K | Reduce -32.7% |
| ABBV Abbvie Inc. | 0.42% | 1,919 | $341K | Add +0.8% |
| RSG Republic Services Inc. | 0.41% | 1,662 | $334K | Reduce -5.4% |
| UMBF Umb Financial Corp. | 0.41% | 2,908 | $328K | No change |
| COWZ Pacer US Cash Cows 100 ETF | 0.40% | 5,768 | $326K | Add +48.8% |
| SHY iShares 1-3 Year Treasury Bo | 0.39% | 3,848 | $315K | Reduce -22.8% |
| GLD SPDR Gold Shares | 0.39% | 1,287 | $312K | No change |
| XOM Exxon Mobil Corp. | 0.39% | 2,896 | $311K | Add +0.6% |
| PLTR Palantir Technologies Inc. Class A | 0.38% | 4,001 | $303K | New |
| SCHG Schwab US Large-Cap Growth | 0.37% | 10,616 | $296K | Add +11.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.36% | 3,341 | $294K | Add +9.7% |
| VZ Verizon Communications Inc. | 0.36% | 7,274 | $291K | Reduce -0.8% |
| AAPL Apple Inc. | 0.36% | 1,153 | $289K | Reduce -38.3% |
| O Realty Income Corp. | 0.36% | 5,362 | $286K | Add +9.4% |
| SCHA Schwab US Small-Cap ETF | 0.35% | 10,962 | $283K | Reduce -5.8% |
| SF Stifel Financial Corp. | 0.35% | 2,672 | $283K | No change |
| SJNK SS SPDR BB St Hi Yield ETF | 0.35% | 11,217 | $283K | Reduce -0.3% |
| PFE Pfizer Inc. | 0.34% | 10,391 | $276K | Add +17.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.32% | 5,121 | $262K | Add +14.8% |
| BSCP Invesco Bulletshares 2025 CB | 0.32% | 12,424 | $257K | Reduce -32.9% |
| PBA Pembina Pipeline Corp. | 0.32% | 6,873 | $254K | Add +2.7% |
| JPST JPMorgan Ultra-Short Income | 0.31% | 4,972 | $250K | Reduce -37.7% |
| VNQ Vanguard Real Estate ETF | 0.31% | 2,811 | $250K | Add +2.5% |
| BSCQ Invesco Bulletshares 2026 CB | 0.30% | 12,594 | $245K | Add +0.7% |
| BMY Bristol-Myers Squibb Co. | 0.30% | 4,326 | $245K | Add +0.9% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.29% | 8,880 | $236K | Add +2.7% |
| AMGN Amgen Inc. | 0.29% | 902 | $235K | Reduce -10.0% |
| MRK Merck & Co. Inc. | 0.29% | 2,331 | $232K | Reduce -1.4% |
| YUM Yum! Brands Inc. | 0.29% | 1,715 | $230K | Add +0.5% |
| JPM JPMorgan Chase & Co. | 0.28% | 951 | $228K | New |
| VYM Vanguard High DVD Yield ETF | 0.28% | 1,773 | $226K | Reduce -4.0% |
| NVDA Nvidia Corp. | 0.28% | 1,666 | $224K | Reduce -55.1% |
| MLPB Etracs Alerian Infrast Ser B filed as UBS AG LONDON BRANCH | 0.28% | 8,847 | $223K | Reduce -2.2% |
| GOOG Alphabet Inc. Class C | 0.28% | 1,169 | $223K | Reduce -4.9% |
| VIG Vanguard Dividend Apprec ETF | 0.27% | 1,125 | $220K | Reduce -42.7% |
| MSFT Microsoft Corp. | 0.27% | 522 | $220K | Reduce -30.7% |
| ITOT iShares Core S&P Total U.S. | 0.26% | 1,649 | $212K | Add +0.4% |
| VTIP Vanguard Short-Term Tips | 0.26% | 4,259 | $206K | No change |
| SBUX Starbucks Corp. | 0.25% | 2,237 | $204K | Add +0.5% |
Portfolio Sells Q3 2024 → Q4 2024
| VEA Vanguard Ftse Developed ETF | Reduce -29.3% | 4.93% | −1.46 |
| IVV iShares Core S&P 500 ETF | Reduce -24.7% | 17.77% | −1.42 |
| IJH iShares Core S&P Midcap ETF | Reduce -31.1% | 5.02% | −1.03 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Reduce -48.4% | 0.89% | −0.66 |
| SCHR Schwab Intermediate-Term US | Sold out | 0.00% | −0.61 |
| BSCO Invesco Bulletshares 2024 CB | Sold out | 0.00% | −0.39 |
| IEFA iShares Core MSCI Eafe ETF | Sold out | 0.00% | −0.37 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.37 |
| SPLV Invesco S&P 500 Low Volatili | Sold out | 0.00% | −0.36 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Sold out | 0.00% | −0.34 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −0.24 |
| TGT Target Corp. | Sold out | 0.00% | −0.24 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.23 |
| ROBO Robo Global Robotics and Aut | Sold out | 0.00% | −0.22 |
| VGIT Vanguard Intermediate-Term T | Reduce -42.2% | 0.44% | −0.22 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -18.6% | 2.99% | −0.20 |
| SGOL Abrdn Physical Gold Shares | Reduce -42.8% | 0.44% | −0.20 |
| NVDA Nvidia Corp. | Reduce -55.1% | 0.28% | −0.19 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -17.6% | 2.24% | −0.15 |
| VIG Vanguard Dividend Apprec ETF | Reduce -42.7% | 0.27% | −0.13 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -32.7% | 0.42% | −0.12 |
| JPST JPMorgan Ultra-Short Income | Reduce -37.7% | 0.31% | −0.11 |
| AAPL Apple Inc. | Reduce -38.3% | 0.36% | −0.09 |
| BSCP Invesco Bulletshares 2025 CB | Reduce -32.9% | 0.32% | −0.08 |
| BAR Graniteshares Gold Trust | Reduce -18.1% | 4.02% | −0.07 |
| MSFT Microsoft Corp. | Reduce -30.7% | 0.27% | −0.06 |
| HRZN Horizon Technology Finance C | Reduce -10.1% | 0.53% | −0.05 |
| AMGN Amgen Inc. | Reduce -10.0% | 0.29% | −0.04 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -22.8% | 0.39% | −0.04 |
| HACK Amplify Cybersecurity ETF | Reduce -28.3% | 0.43% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -1.4% | 0.29% | +0.01 |
| VZ Verizon Communications Inc. | Reduce -0.8% | 0.36% | +0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -4.0% | 0.28% | +0.04 |
| SCHA Schwab US Small-Cap ETF | Reduce -5.8% | 0.35% | +0.04 |
| SCHV Schwab US Large-Cap Value | Reduce -11.4% | 1.17% | +0.04 |
| MLPB Etracs Alerian Infrast Ser B | Reduce -2.2% | 0.28% | +0.05 |
| RSG Republic Services Inc. | Reduce -5.4% | 0.41% | +0.05 |
| SJNK SS SPDR BB St Hi Yield ETF | Reduce -0.3% | 0.35% | +0.05 |
| GOOG Alphabet Inc. Class C | Reduce -4.9% | 0.28% | +0.06 |
| ORLY O'reilly Automotive Inc. | Reduce -12.6% | 1.04% | +0.08 |
| WMT Walmart Inc. | Reduce -9.8% | 0.46% | +0.08 |
| VOO Vanguard S&P 500 ETF | Reduce -7.4% | 0.69% | +0.08 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -12.0% | 2.48% | +0.10 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -12.0% | 3.37% | +0.10 |
| MINT PIMCO Enhanced Short Maturit | Reduce -12.4% | 2.53% | +0.12 |
| FLOT iShares Floating Rate Bond E | Reduce -4.3% | 2.32% | +0.30 |
| SCHO Schwab Short-Term US Treas | Reduce -5.2% | 3.25% | +0.35 |
| SCHX Schwab US Large-Cap ETF | Reduce -5.9% | 4.12% | +0.58 |
Portfolio Buys Q3 2024 → Q4 2024
| IEI iShares 3-7 Year Treasury Bo | Add +8.8% | 3.75% | +0.79 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +23.0% | 1.89% | +0.64 |
| BOXX Alpha Architect 1-3 MNTH Box | Add +41.7% | 1.07% | +0.45 |
| SCHM Schwab US Mid Cap ETF | Add +10.6% | 1.63% | +0.41 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.1% | 2.04% | +0.39 |
| PLTR Palantir Technologies Inc. Class A | New | 0.38% | +0.38 |
| IEF iShares 7-10 Year Treasury B | Add +2.9% | 2.55% | +0.37 |
| SCHD Schwab US DVD Equity ETF | Add +16.4% | 1.24% | +0.33 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.4% | 1.38% | +0.29 |
| JPM JPMorgan Chase & Co. | New | 0.28% | +0.28 |
| IAU iShares Gold Trust | Add +0.0% | 1.49% | +0.25 |
| XOVR Ershares Private-Public Cros | Add +1.6% | 0.81% | +0.22 |
| GSY Invesco Ultra Short Duration | Add +0.8% | 1.22% | +0.21 |
| AMZN Amazon.com Inc. | Add +2.1% | 0.65% | +0.20 |
| COWZ Pacer US Cash Cows 100 ETF | Add +48.8% | 0.40% | +0.17 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +31.4% | 0.48% | +0.17 |
| IJR iShares Core S&P Small-Cap E | Add +7.5% | 0.75% | +0.16 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.6% | 0.79% | +0.15 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.1% | 0.89% | +0.15 |
| SCHG Schwab US Large-Cap Growth | Add +11.5% | 0.37% | +0.11 |
| MO Altria Group Inc. | Add +2.1% | 0.51% | +0.10 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +9.7% | 0.36% | +0.10 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +1.0% | 0.63% | +0.10 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +14.8% | 0.32% | +0.08 |
| PFE Pfizer Inc. | Add +17.9% | 0.34% | +0.08 |
| BMY Bristol-Myers Squibb Co. | Add +0.9% | 0.30% | +0.08 |
| SCHF Schwab Intl Equity ETF | Add +0.8% | 0.72% | +0.06 |
| CL Colgate-Palmolive Co. | Add +0.6% | 1.02% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +0.3% | 0.52% | +0.05 |
| BSCQ Invesco Bulletshares 2026 CB | Add +0.7% | 0.30% | +0.05 |
| ITOT iShares Core S&P Total U.S. | Add +0.4% | 0.26% | +0.05 |
| YUM Yum! Brands Inc. | Add +0.5% | 0.29% | +0.04 |
| XOM Exxon Mobil Corp. | Add +0.6% | 0.39% | +0.04 |
| ABBV Abbvie Inc. | Add +0.8% | 0.42% | +0.04 |
| VNQ Vanguard Real Estate ETF | Add +2.5% | 0.31% | +0.04 |
| O Realty Income Corp. | Add +9.4% | 0.36% | +0.04 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +2.7% | 0.29% | +0.03 |
| PBA Pembina Pipeline Corp. | Add +2.7% | 0.32% | +0.03 |
| SBUX Starbucks Corp. | Add +0.5% | 0.25% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 114 | $119.5M | IVV, VEA, IJH, BAR, SCHX |
| Q1 2026 | 100 | $102.7M | IVV, VEA, BAR, IJH, SCHX |
| Q4 2025 | 98 | $98.0M | IVV, VEA, BAR, IJH, SCHX |
| Q3 2025 | 93 | $94.3M | IVV, VEA, BAR, IJH, SCHX |
| Q2 2025 | 88 | $86.3M | IVV, VEA, IJH, BAR, SCHX |
| Q1 2025 | 84 | $81.5M | IVV, VEA, BAR, IJH, SCHO |
| Q4 2024 | 81 | $80.6M | IVV, IJH, VEA, SCHX, BAR |
| Q3 2024 | 89 | $97.1M | IVV, VEA, IJH, BAR, SCHX |
| Q2 2024 | 87 | $97.0M | IVV, VEA, IJH, BAR, SCHX |
| Q1 2024 | 113 | $175.3M | IVV, VEA, IJH, BAR, SCHX |