ETF Store, Inc.

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 22, 2026), ETF Store, Inc. reported 98 stock positions worth $98.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.3% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 5.4%) and Graniteshares Gold Trust (BAR, 4.9%). Compared with Q3 2025, it opened 6 new positions, sold out of 1, added to 67 and reduced 19. The biggest buy was a new position in iShares Flex I A ETF-Usd (BINC) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −2%).

Most Recent 13F
Q2 2026
Location
OVERLAND PARK, KS
CIK
0001911470
Portfolio Value
$98.0M (Q4 2025)
SEC Filing
0001911470-26-000001 ↗ filed Jan 22, 2026

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $175.3M Q1 2024 Q2 2024: $97.0M Q2 2024 Q3 2024: $97.1M Q3 2024 Q4 2024: $80.6M Q4 2024 Q1 2025: $81.5M Q1 2025 Q2 2025: $86.3M Q2 2025 Q3 2025: $94.3M Q3 2025 Q4 2025: $98.0M $98.0M Q4 2025 Q1 2026: $102.7M Q1 2026 Q2 2026: $119.5M Q2 2026

Holdings 98 stocks · $98.0M
IVV iShares Core S&P 500 ETF 15.34% 21,952 $15.0M Reduce -1.6%
VEA Vanguard Ftse Developed ETF 5.42% 85,104 $5.3M Add +1.8%
BAR Graniteshares Gold Trust 4.92% 113,498 $4.8M Reduce -7.0%
IJH iShares Core S&P Midcap ETF 4.30% 63,827 $4.2M Add +0.8%
SCHX Schwab US Large-Cap ETF 4.01% 146,022 $3.9M Add +0.1%
IEI iShares 3-7 Year Treasury Bo 3.28% 26,950 $3.2M Add +2.3%
SCHO Schwab Short-Term US Treas 2.95% 118,758 $2.9M Add +2.0%
FLOT iShares Floating Rate Bond E 2.93% 56,385 $2.9M Reduce -5.5%
SPYM Ste STR SPDR PT S&P 500 ETF 2.83% 34,526 $2.8M Add +10.0%
USMV iShares MSCI USA Min Vol Fac 2.81% 29,275 $2.8M Add +1.3%
SCHZ Schwab US Aggregate Bond ETF 2.58% 108,340 $2.5M Add +2.5%
VCSH Vanguard S/T Corp. Bond ETF 2.34% 28,794 $2.3M Add +8.8%
IEF iShares 7-10 Year Treasury B 2.24% 22,804 $2.2M Add +2.1%
CALF PCR US SM CP CSH CWS ETF-Usd 2.09% 46,218 $2.1M Add +4.0%
MINT PIMCO Enhanced Short Maturit 2.02% 19,759 $2.0M Add +4.9%
VTI VG Morningstar TS MKT ETF-US 1.95% 5,693 $1.9M Add +0.0%
SCHM Schwab US Mid Cap ETF 1.64% 53,352 $1.6M Add +0.3%
IAU iShares Gold Trust 1.58% 19,125 $1.6M Reduce -2.7%
SCHV Schwab US Large-Cap Value 1.58% 52,307 $1.5M Add +1.6%
BOXX Alpha Architect 1-3 MNTH Box 1.42% 12,086 $1.4M Reduce -1.0%
QQQ Invesco QQQ Trust Series 1 1.38% 2,209 $1.4M Add +3.9%
SCHD Schwab US DVD Equity ETF 1.38% 49,338 $1.4M Add +0.6%
GSY Invesco Ultra Short Duration 1.27% 24,859 $1.2M Add +11.4%
ORLY O'reilly Automotive Inc. 0.99% 10,635 $970K No change
XSOE Wisdmtree Emerg MKT Ex-St Ow 0.84% 21,068 $822K Reduce -0.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.79% 2,680 $778K Add +0.8%
CL Colgate-Palmolive Co. 0.74% 9,228 $729K Add +0.7%
IJR iShares Core S&P Small-Cap E 0.73% 5,986 $719K Reduce -5.2%
VOO Vanguard S&P 500 ETF 0.68% 1,063 $666K Add +22.0%
GRNY Fundstr Gran SH US LRG Cap 0.66% 26,265 $650K Add +8.9%
SCHF Schwab Intl Equity ETF 0.57% 23,415 $563K Add +2.6%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.56% 1,737 $547K Add +0.5%
SGOL Abrdn Physical Gold Shares 0.53% 12,681 $521K Reduce -1.3%
VWO Vanguard Ftse Emerging Marke 0.52% 9,477 $509K Add +0.0%
AMZN Amazon.com Inc. 0.51% 2,173 $502K Reduce -0.9%
GLD SPDR Gold Shares 0.50% 1,237 $490K No change
MO Altria Group Inc. 0.49% 8,318 $480K Add +1.2%
VZ Verizon Communications Inc. 0.48% 11,570 $471K Add +43.7%
WMT Walmart Inc. 0.45% 3,986 $444K No change
SCHG Schwab US Large-Cap Growth 0.45% 13,541 $442K Add +0.4%
ABBV Abbvie Inc. 0.44% 1,889 $432K Add +0.6%
O Realty Income Corp. 0.44% 7,651 $431K Add +1.0%
SPYG SS SPDR P S&P 500 Growth ETF 0.43% 3,966 $423K Add +0.1%
GOOG Alphabet Inc. Class C 0.40% 1,256 $394K Add +0.1%
HRZN Horizon Technology Finance C 0.40% 60,873 $393K Add +5.3%
BRK.B Berkshire Hathaway Inc. Class B 0.40% 772 $388K Add +1.2%
SPYV SS SPDR P S&P 500 Value ETF 0.39% 6,801 $386K Add +0.3%
COWZ Pacer US Cash Cows 100 ETF 0.39% 6,302 $379K Add +2.2%
XOM Exxon Mobil Corp. 0.38% 3,107 $374K Add +0.6%
PLTR Palantir Technologies Inc. Class A 0.37% 2,040 $363K Add +5.1%
SCHA Schwab US Small-Cap ETF 0.37% 12,621 $359K Reduce -1.2%
NEAR iShares SH Dba ETF Usd Inc. 0.37% 7,032 $359K Reduce -4.8%
HACK Amplify Cybersecurity ETF 0.36% 4,415 $355K Add +2.4%
ETHA iShares Ethereum Trust ETF 0.35% 15,381 $345K Reduce -9.6%
RSG Republic Services Inc. 0.34% 1,589 $337K Reduce -2.0%
SF Stifel Financial Corp. 0.34% 2,672 $335K No change
UMBF Umb Financial Corp. 0.34% 2,908 $335K No change
BMY Bristol-Myers Squibb Co. 0.33% 5,913 $319K Add +25.6%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.32% 6,838 $318K Add +2.6%
JNJ Johnson & Johnson 0.32% 1,519 $314K Add +6.2%
SCHE Schwab Emrg Mrkts Eqty ETF 0.32% 9,566 $313K Add +2.7%
BSCV Invesco Bulletshares 2031 CB 0.31% 18,196 $304K Add +6.5%
MRK Merck & Co. Inc. 0.31% 2,878 $303K Add +0.7%
JPM JPMorgan Chase & Co. 0.31% 936 $302K Add +7.6%
AMGN Amgen Inc. 0.30% 902 $295K No change
NEE Nextera Energy Inc. 0.30% 3,677 $295K Add +1.9%
YUM Yum! Brands Inc. 0.30% 1,938 $293K Add +14.5%
AAPL Apple Inc. 0.29% 1,062 $289K Reduce -6.8%
VGIT Vanguard Intermediate-Term T 0.29% 4,808 $288K Reduce -6.9%
BINC iShares Flex I A ETF-Usd Inc. 0.29% 5,337 $282K New
QYLD Global X Nasd 100 Cov Call 0.29% 15,913 $281K Add +5.7%
SHY iShares 1-3 Year Treasury Bo 0.29% 3,392 $281K Add +1.3%
PFE Pfizer Inc. 0.28% 10,913 $272K Add +3.8%
CAT Caterpillar Inc. 0.27% 467 $268K Add +0.2%
NVDA Nvidia Corp. 0.27% 1,411 $263K Add +2.0%
VYM Vanguard High DVD Yield ETF 0.27% 1,830 $263K Add +0.7%
BSCX Invesco Bulletshares 2033 CB 0.26% 12,081 $259K Add +7.8%
PBA Pembina Pipeline Corp. 0.26% 6,736 $256K Add +2.3%
ITOT iShares Core S&P Total U.S. 0.25% 1,669 $248K Add +0.3%
SLV iShares Silver Trust 0.25% 3,829 $247K New
BSCW Invesco Bulletshares 2032 CB 0.25% 11,794 $246K Add +8.2%
VIG Vanguard Dividend Apprec ETF 0.25% 1,120 $246K Add +0.5%
VNQ Vanguard Real Estate ETF 0.24% 2,709 $240K Reduce -1.7%
CSCO Cisco Systems Inc. 0.24% 3,096 $238K Add +0.4%
MSFT Microsoft Corp. 0.23% 470 $227K Reduce -4.9%
JPST JPMorgan Ultra-Short Income 0.23% 4,459 $226K Add +1.1%
SJNK SS SPDR BB St Hi Yield ETF 0.23% 8,889 $225K Add +1.3%
BSCY Invesco Bulletshares 2034 CB 0.23% 10,655 $224K Add +3.6%
MLPB Etracs Alerian Infrast Ser B filed as UBS AG LONDON BRANCH 0.23% 8,805 $223K Reduce -0.5%
SBUX Starbucks Corp. 0.23% 2,643 $223K Add +2.5%
BSCQ Invesco Bulletshares 2026 CB 0.22% 11,076 $217K Reduce -1.9%
IEMG iShares Core MSCI Emerging 0.22% 3,176 $213K Add +1.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 310 $211K Add +0.3%
DG Dollar General Corp. 0.21% 1,572 $209K New
AVGO Broadcom Inc. 0.21% 603 $209K New
SHLD Global X Defense Tech ETF 0.21% 3,212 $208K New
FALN iShares Fallen Angels ETF 0.21% 7,504 $205K New
RYLD Global X Russell 2000 Cov Class 0.16% 10,514 $161K Add +0.9%

Portfolio Sells Q3 2025 → Q4 2025
IVV iShares Core S&P 500 ETF Reduce -1.6% 15.34% −0.49
FLOT iShares Floating Rate Bond E Reduce -5.5% 2.93% −0.31
BITB Bitwise Bitcoin ETF Sold out 0.00% −0.25
ETHA iShares Ethereum Trust ETF Reduce -9.6% 0.35% −0.22
IJR iShares Core S&P Small-Cap E Reduce -5.2% 0.73% −0.06
BOXX Alpha Architect 1-3 MNTH Box Reduce -1.0% 1.42% −0.06
RSG Republic Services Inc. Reduce -2.0% 0.34% −0.05
MSFT Microsoft Corp. Reduce -4.9% 0.23% −0.04
NEAR iShares SH Dba ETF Usd Inc. Reduce -4.8% 0.37% −0.04
VGIT Vanguard Intermediate-Term T Reduce -6.9% 0.29% −0.03
VNQ Vanguard Real Estate ETF Reduce -1.7% 0.24% −0.02
XSOE Wisdmtree Emerg MKT Ex-St Ow Reduce -0.9% 0.84% −0.02
AAPL Apple Inc. Reduce -6.8% 0.29% −0.01
BSCQ Invesco Bulletshares 2026 CB Reduce -1.9% 0.22% −0.01
SCHA Schwab US Small-Cap ETF Reduce -1.2% 0.37% −0.01
BAR Graniteshares Gold Trust Reduce -7.0% 4.92% −0.01
MLPB Etracs Alerian Infrast Ser B Reduce -0.5% 0.23% −0.01
AMZN Amazon.com Inc. Reduce -0.9% 0.51% +0.00
SGOL Abrdn Physical Gold Shares Reduce -1.3% 0.53% +0.03
IAU iShares Gold Trust Reduce -2.7% 1.58% +0.07

Portfolio Buys Q3 2025 → Q4 2025
BINC iShares Flex I A ETF-Usd Inc. New 0.29% +0.29
SLV iShares Silver Trust New 0.25% +0.25
SPYM Ste STR SPDR PT S&P 500 ETF Add +10.0% 2.83% +0.22
DG Dollar General Corp. New 0.21% +0.21
AVGO Broadcom Inc. New 0.21% +0.21
SHLD Global X Defense Tech ETF New 0.21% +0.21
FALN iShares Fallen Angels ETF New 0.21% +0.21
VOO Vanguard S&P 500 ETF Add +22.0% 0.68% +0.11
VEA Vanguard Ftse Developed ETF Add +1.8% 5.42% +0.11
VZ Verizon Communications Inc. Add +43.7% 0.48% +0.11
BMY Bristol-Myers Squibb Co. Add +25.6% 0.33% +0.10
VCSH Vanguard S/T Corp. Bond ETF Add +8.8% 2.34% +0.10
GSY Invesco Ultra Short Duration Add +11.4% 1.27% +0.09
GOOG Alphabet Inc. Class C Add +0.1% 0.40% +0.08
MRK Merck & Co. Inc. Add +0.7% 0.31% +0.05
JNJ Johnson & Johnson Add +6.2% 0.32% +0.04
CAT Caterpillar Inc. Add +0.2% 0.27% +0.04
QQQ Invesco QQQ Trust Series 1 Add +3.9% 1.38% +0.03
CALF PCR US SM CP CSH CWS ETF-Usd Add +4.0% 2.09% +0.03
HRZN Horizon Technology Finance C Add +5.3% 0.40% +0.03
YUM Yum! Brands Inc. Add +14.5% 0.30% +0.03
GRNY Fundstr Gran SH US LRG Cap Add +8.9% 0.66% +0.02
CSCO Cisco Systems Inc. Add +0.4% 0.24% +0.02
JPM JPMorgan Chase & Co. Add +7.6% 0.31% +0.02
QYLD Global X Nasd 100 Cov Call Add +5.7% 0.29% +0.02
NEE Nextera Energy Inc. Add +1.9% 0.30% +0.01
XOM Exxon Mobil Corp. Add +0.6% 0.38% +0.01
MINT PIMCO Enhanced Short Maturit Add +4.9% 2.02% +0.01
COWZ Pacer US Cash Cows 100 ETF Add +2.2% 0.39% +0.01
SCHF Schwab Intl Equity ETF Add +2.6% 0.57% +0.01
BSCW Invesco Bulletshares 2032 CB Add +8.2% 0.25% +0.01
BSCX Invesco Bulletshares 2033 CB Add +7.8% 0.26% +0.01
BSCV Invesco Bulletshares 2031 CB Add +6.5% 0.31% +0.01
IEMG iShares Core MSCI Emerging Add +1.7% 0.22% −0.00
BSCY Invesco Bulletshares 2034 CB Add +3.6% 0.23% −0.00
RYLD Global X Russell 2000 Cov Class Add +0.9% 0.16% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +0.3% 0.22% −0.00
ITOT iShares Core S&P Total U.S. Add +0.3% 0.25% −0.00
VYM Vanguard High DVD Yield ETF Add +0.7% 0.27% −0.00
SPYV SS SPDR P S&P 500 Value ETF Add +0.3% 0.39% −0.00
VIG Vanguard Dividend Apprec ETF Add +0.5% 0.25% −0.00
SBUX Starbucks Corp. Add +2.5% 0.23% −0.00
NVDA Nvidia Corp. Add +2.0% 0.27% −0.01
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +2.6% 0.32% −0.01
PLTR Palantir Technologies Inc. Class A Add +5.1% 0.37% −0.01
SCHG Schwab US Large-Cap Growth Add +0.4% 0.45% −0.01
PFE Pfizer Inc. Add +3.8% 0.28% −0.01
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +0.5% 0.56% −0.01
JPST JPMorgan Ultra-Short Income Add +1.1% 0.23% −0.01
SPYG SS SPDR P S&P 500 Growth ETF Add +0.1% 0.43% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 114$119.5MIVV, VEA, IJH, BAR, SCHX
Q1 2026 100$102.7MIVV, VEA, BAR, IJH, SCHX
Q4 2025 98$98.0MIVV, VEA, BAR, IJH, SCHX
Q3 2025 93$94.3MIVV, VEA, BAR, IJH, SCHX
Q2 2025 88$86.3MIVV, VEA, IJH, BAR, SCHX
Q1 2025 84$81.5MIVV, VEA, BAR, IJH, SCHO
Q4 2024 81$80.6MIVV, IJH, VEA, SCHX, BAR
Q3 2024 89$97.1MIVV, VEA, IJH, BAR, SCHX
Q2 2024 87$97.0MIVV, VEA, IJH, BAR, SCHX
Q1 2024 113$175.3MIVV, VEA, IJH, BAR, SCHX