Horan Securities, Inc.

Name: Horan Securities, Inc. 13F holdings, Q1 2024
Creator: Horan Securities, Inc.
Published: 2024-05-02

Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 2, 2024), Horan Securities, Inc. reported 114 stock positions worth $211.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 48.1% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 10.3%) and iShares Core S&P Midcap ETF (IJH, 8.1%). Compared with Q4 2023, it opened 14 new positions, sold out of 6, added to 54 and reduced 42. The biggest buy was iShares Core S&P Midcap ETF (IJH, shares +332%) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −40%).

Most Recent 13F: Q2 2025
Location: CINCINNATI, X1
CIK: 0001671623
Portfolio Value: $211.9M (Q1 2024)
SEC Filing: 0001671623-24-000003 ↗ filed May 2, 2024

Holdings Value

Holdings 114 stocks · $211.9M


IVV iShares Core S&P 500 ETF	48.09%	193,860	$101.9M	Reduce -2.2%
IJR iShares Core S&P Small-Cap E	10.28%	197,133	$21.8M	Reduce -40.1%
IJH iShares Core S&P Midcap ETF	8.12%	283,181	$17.2M	Add +331.9%
PG The Procter & Gamble Co.	2.69%	35,147	$5.7M	Reduce -8.8%
EFV iShares MSCI Eafe Value ETF	2.00%	77,963	$4.2M	Add +3.5%
AAPL Apple Inc.	1.87%	23,168	$4.0M	Add +7.3%
IWF iShares Russell 1000 Growth	1.38%	8,688	$2.9M	Reduce -3.6%
MSFT Microsoft Corp.	1.25%	6,315	$2.7M	Reduce -2.0%
VOO Vanguard S&P 500 ETF	0.73%	3,213	$1.5M	Reduce -10.2%
MUB iShares National Muni Bond E	0.68%	13,368	$1.4M	Add +41.5%
LCNB LCNB Corporation	0.56%	74,690	$1.2M	No change
HI Hillenbrand Inc.	0.51%	21,430	$1.1M	No change
JPM JPMorgan Chase & Co.	0.49%	5,225	$1.0M	Reduce -0.3%
JNJ Johnson & Johnson	0.48%	6,483	$1.0M	Add +30.9%
HD Home Depot Inc.	0.48%	2,630	$1.0M	Add +56.3%
IEI iShares 3-7 Year Treasury Bo	0.46%	8,485	$983K	Reduce -4.9%
IBDP iShares Ibonds Dec 2024 Term	0.45%	38,351	$961K	Add +4.3%
IBDS Ishrs Ibnds Dec 27 Corp. ETF	0.44%	39,564	$942K	New
IBDQ iShares Ibonds Dec 2025 Term	0.44%	37,915	$941K	Add +4.9%
IBDR iShares Ibonds Dec 2026 Term	0.44%	39,433	$940K	Add +11.5%
SPTS SS SPDR P St Term TSY ETF	0.44%	32,454	$939K	Reduce -3.2%
BRK.B Berkshire Hathaway Inc. Class B	0.41%	2,087	$878K	Add +3.5%
RLY SS Multi-Asset Real Ret ETF	0.41%	31,124	$870K	Add +32.0%
EFG iShares MSCI Eafe Growth ETF	0.40%	8,256	$857K	Add +19.3%
IEF iShares 7-10 Year Treasury B	0.39%	8,768	$830K	Reduce -5.6%
QUAL iShares MSCI USA Quality Fac	0.39%	5,042	$829K	Add +6.8%
SPY SS SPDR S&P 500 ETF Trust-US	0.39%	1,563	$818K	Reduce -2.8%
GOOGL Alphabet Inc. Class A	0.38%	5,280	$797K	Reduce -13.8%
AVGO Broadcom Inc.	0.37%	587	$777K	Add +0.3%
CSX CSX Corp.	0.35%	20,136	$746K	Reduce -6.5%
IXUS iShares Core Intl Stock ETF	0.35%	10,850	$736K	Reduce -8.7%
GE General Electric	0.34%	4,099	$719K	Add +1.3%
ABBV Abbvie Inc.	0.33%	3,846	$700K	Add +5.4%
IWD iShares Russell 1000 Value E	0.31%	3,637	$651K	Reduce -14.1%
WMT Walmart Inc.	0.29%	10,355	$623K	Add +26.8%
SCHB Schwab US Broad Market ETF	0.29%	10,035	$613K	Add +0.2%
FNDA Schwab Fndmntl US SM Co. ETF	0.28%	10,442	$596K	Add +2.3%
QCOM Qualcomm Inc.	0.26%	3,251	$550K	Reduce -1.7%
MRK Merck & Co. Inc.	0.26%	4,097	$541K	Add +4.2%
PEP Pepsico Inc.	0.25%	3,016	$528K	Add +1.8%
ABT Abbott Laboratories	0.25%	4,594	$522K	Add +3.3%
TT Trane Technologies PLC	0.24%	1,706	$512K	Reduce -20.2%
UITB Victoryshares Core Intermedi	0.24%	10,915	$506K	New
CVX Chevron Corp.	0.23%	3,110	$491K	Reduce -2.6%
WMB Williams Cos Inc.	0.23%	12,381	$483K	Add +3.2%
XOM Exxon Mobil Corp.	0.22%	4,062	$472K	Add +0.2%
ELV Elevance Health Inc.	0.22%	901	$467K	No change
VZ Verizon Communications Inc.	0.22%	11,121	$467K	Add +16.1%
VNQ Vanguard Real Estate ETF	0.21%	5,240	$453K	Reduce -12.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.21%	4,354	$442K	Add +0.7%
VTI VG Morningstar TS MKT ETF-US	0.20%	1,627	$423K	Add +9.9%
VB Vanguard Most SM-Cap ETF-Usd	0.20%	1,838	$420K	Reduce -32.3%
IBMN iShares Ibonds Dec 2025 Term	0.20%	15,630	$414K	Add +35.4%
AMGN Amgen Inc.	0.19%	1,452	$413K	Reduce -0.1%
NSC Norfolk Southern Corp.	0.19%	1,592	$406K	Add +0.4%
ACN Accenture PLC Class A	0.18%	1,124	$390K	Reduce -0.3%
CMCSA Comcast Corp. Class A	0.18%	8,962	$389K	Add +0.1%
DUK Duke Energy Corp.	0.18%	4,006	$387K	Reduce -7.4%
GOOG Alphabet Inc. Class C	0.18%	2,457	$374K	Reduce -11.0%
ADP Automatic Data Processing	0.18%	1,496	$374K	Reduce -0.5%
FISV Fiserv Inc.	0.18%	2,332	$373K	Add +0.7%
VEA Vanguard Ftse Developed ETF	0.18%	7,418	$372K	Reduce -6.2%
ITW Illinois Tool Works	0.17%	1,380	$370K	Reduce -2.8%
VUG Vanguard Mrngstar GR ETF-Sui	0.17%	1,073	$369K	Add +32.3%
IBMM iShares Ibonds Dec 2024 Term	0.17%	13,704	$356K	Add +16.1%
TMO Thermo Fisher Scientific Inc.	0.17%	611	$355K	Add +2.5%
IEMG iShares Core MSCI Emerging	0.17%	6,800	$351K	New
EFA iShares MSCI Eafe ETF	0.16%	4,360	$348K	Reduce -28.4%
AFG American Financial Group Inc.	0.16%	2,487	$339K	Reduce -1.5%
AGG iShares Core U.S. Aggregate	0.16%	3,462	$339K	Reduce -13.2%
SCHW Schwab (charles) Corp.	0.16%	4,658	$337K	Add +2.2%
HIG Hartford Insurance Group Inc.	0.16%	3,200	$330K	Reduce -7.5%
UCON First Trust Smith Unconstrai	0.15%	13,096	$322K	New
IAGG iShares Intl Aggregate Bond	0.15%	6,316	$315K	New
NOC Northrop Grumman Corp.	0.14%	631	$302K	Add +2.6%
NEE Nextera Energy Inc.	0.14%	4,701	$300K	Add +0.5%
CCI Crown Castle Inc.	0.14%	2,838	$300K	Add +0.8%
TGT Target Corp.	0.14%	1,672	$296K	Add +0.7%
V Visa Inc. Class A	0.14%	1,061	$296K	Reduce -0.2%
USB US Bancorp	0.14%	6,576	$294K	Add +23.8%
BMY Bristol-Myers Squibb Co.	0.14%	5,352	$290K	Add +5.0%
UPS United Parcel Service Class B	0.14%	1,938	$288K	Reduce -3.3%
RTX RTX Corp.	0.14%	2,954	$288K	Add +0.2%
CTAS Cintas Corp.	0.14%	418	$287K	Add +0.2%
VIG Vanguard Dividend Apprec ETF	0.14%	1,568	$286K	Add +11.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.13%	1,480	$283K	Add +0.2%
BWA Borgwarner Inc.	0.13%	8,119	$282K	Reduce -0.1%
SPLV Invesco S&P 500 Low Volatili	0.13%	4,256	$280K	Reduce -28.4%
USMV iShares MSCI USA Min Vol Fac	0.13%	3,304	$276K	Add +14.5%
HON Honeywell International Inc.	0.13%	1,332	$273K	Add +8.4%
VWO Vanguard Ftse Emerging Marke	0.13%	6,427	$268K	Reduce -11.1%
EOG EOG Resources Inc.	0.13%	2,079	$266K	Add +4.8%
CFG Citizens Financial Group	0.12%	7,284	$264K	Add +0.2%
APD Air Products & Chemicals Inc.	0.12%	1,090	$264K	New
ADBE Adobe Inc.	0.12%	517	$261K	Reduce -3.7%
CVS CVS Health Corp.	0.12%	3,203	$255K	Reduce -0.8%
EEM iShares MSCI Emerging Market	0.12%	6,155	$253K	Reduce -57.2%
SHEL Shell PLC-ADR	0.12%	3,709	$249K	Add +2.4%
VEU Vanguard Ftse All-World Ex-U	0.11%	4,074	$239K	Reduce -19.7%
IWR iShares Russell Mid-Cap ETF	0.11%	2,800	$235K	Reduce -21.5%
IGSB iShares 1-5Y Inv Grade Corp.	0.11%	4,531	$232K	Add +0.6%
CSCO Cisco Systems Inc.	0.11%	4,600	$230K	Add +0.1%
IBMO iShares Ibonds Dec 2026 Term	0.11%	8,946	$227K	Add +11.6%
CINF Cincinnati Financial Corp.	0.10%	1,754	$218K	New
DEO Diageo PLC-Sponsored ADR	0.10%	1,446	$215K	Add +0.6%
OUSM Alps Oshares US Small-Cap Qu	0.10%	5,047	$215K	New
SCHF Schwab Intl Equity ETF	0.10%	5,463	$213K	No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC	0.10%	1,731	$211K	New
AMZN Amazon.com Inc.	0.10%	1,163	$210K	New
MCD McDonald's Corp.	0.10%	732	$206K	New
SUB iShares Short-Term National	0.10%	1,963	$206K	Reduce -60.6%
AMP Ameriprise Financial Inc.	0.10%	469	$206K	New
PYPL PayPal Holdings Inc.	0.10%	3,053	$204K	New
RITM Rithm Capital Corp.	0.08%	14,812	$165K	New

Portfolio Sells Q4 2023 → Q1 2024


IJR iShares Core S&P Small-Cap E	Reduce -40.1%	10.28%	−7.65
JPST JPMorgan Ultra-Short Income	Sold out	0.00%	−0.30
EEM iShares MSCI Emerging Market	Reduce -57.2%	0.12%	−0.17
SUB iShares Short-Term National	Reduce -60.6%	0.10%	−0.17
PG The Procter & Gamble Co.	Reduce -8.8%	2.69%	−0.15
DOW Dow Inc.	Sold out	0.00%	−0.12
USRT iShares Core US REIT ETF	Sold out	0.00%	−0.12
VTEB Vanguard Tax-Exempt Bond ETF	Sold out	0.00%	−0.11
SO The Southern Co.	Sold out	0.00%	−0.11
KDP Keurig Dr Pepper Inc.	Sold out	0.00%	−0.10
VB Vanguard Most SM-Cap ETF-Usd	Reduce -32.3%	0.20%	−0.09
EFA iShares MSCI Eafe ETF	Reduce -28.4%	0.16%	−0.07
IEI iShares 3-7 Year Treasury Bo	Reduce -4.9%	0.46%	−0.06
IEF iShares 7-10 Year Treasury B	Reduce -5.6%	0.39%	−0.06
VOO Vanguard S&P 500 ETF	Reduce -10.2%	0.73%	−0.06
SPLV Invesco S&P 500 Low Volatili	Reduce -28.4%	0.13%	−0.06
GOOGL Alphabet Inc. Class A	Reduce -13.8%	0.38%	−0.05
VNQ Vanguard Real Estate ETF	Reduce -12.1%	0.21%	−0.05
SPTS SS SPDR P St Term TSY ETF	Reduce -3.2%	0.44%	−0.05
IWD iShares Russell 1000 Value E	Reduce -14.1%	0.31%	−0.04
IXUS iShares Core Intl Stock ETF	Reduce -8.7%	0.35%	−0.04
AGG iShares Core U.S. Aggregate	Reduce -13.2%	0.16%	−0.04
ADBE Adobe Inc.	Reduce -3.7%	0.12%	−0.04
VEU Vanguard Ftse All-World Ex-U	Reduce -19.7%	0.11%	−0.03
DUK Duke Energy Corp.	Reduce -7.4%	0.18%	−0.03
IWR iShares Russell Mid-Cap ETF	Reduce -21.5%	0.11%	−0.03
CSX CSX Corp.	Reduce -6.5%	0.35%	−0.02
VWO Vanguard Ftse Emerging Marke	Reduce -11.1%	0.13%	−0.02
UPS United Parcel Service Class B	Reduce -3.3%	0.14%	−0.02
TT Trane Technologies PLC	Reduce -20.2%	0.24%	−0.02
GOOG Alphabet Inc. Class C	Reduce -11.0%	0.18%	−0.02
AMGN Amgen Inc.	Reduce -0.1%	0.19%	−0.02
ACN Accenture PLC Class A	Reduce -0.3%	0.18%	−0.01
VEA Vanguard Ftse Developed ETF	Reduce -6.2%	0.18%	−0.01
BWA Borgwarner Inc.	Reduce -0.1%	0.13%	−0.01
ITW Illinois Tool Works	Reduce -2.8%	0.17%	−0.01
CVX Chevron Corp.	Reduce -2.6%	0.23%	−0.01
CVS CVS Health Corp.	Reduce -0.8%	0.12%	−0.01
ADP Automatic Data Processing	Reduce -0.5%	0.18%	+0.00
V Visa Inc. Class A	Reduce -0.2%	0.14%	+0.00
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -2.8%	0.39%	+0.00
IWF iShares Russell 1000 Growth	Reduce -3.6%	1.38%	+0.01
AFG American Financial Group Inc.	Reduce -1.5%	0.16%	+0.01
HIG Hartford Insurance Group Inc.	Reduce -7.5%	0.16%	+0.02
QCOM Qualcomm Inc.	Reduce -1.7%	0.26%	+0.02
MSFT Microsoft Corp.	Reduce -2.0%	1.25%	+0.03
JPM JPMorgan Chase & Co.	Reduce -0.3%	0.49%	+0.05
IVV iShares Core S&P 500 ETF	Reduce -2.2%	48.09%	+0.48

Portfolio Buys Q4 2023 → Q1 2024


IJH iShares Core S&P Midcap ETF	Add +331.9%	8.12%	+6.29
IBDS Ishrs Ibnds Dec 27 Corp. ETF	New	0.44%	+0.44
UITB Victoryshares Core Intermedi	New	0.24%	+0.24
HD Home Depot Inc.	Add +56.3%	0.48%	+0.18
IEMG iShares Core MSCI Emerging	New	0.17%	+0.17
MUB iShares National Muni Bond E	Add +41.5%	0.68%	+0.16
UCON First Trust Smith Unconstrai	New	0.15%	+0.15
IAGG iShares Intl Aggregate Bond	New	0.15%	+0.15
APD Air Products & Chemicals Inc.	New	0.12%	+0.12
CINF Cincinnati Financial Corp.	New	0.10%	+0.10
OUSM Alps Oshares US Small-Cap Qu	New	0.10%	+0.10
TROW T Rowe Price Group Inc.	New	0.10%	+0.10
AMZN Amazon.com Inc.	New	0.10%	+0.10
MCD McDonald's Corp.	New	0.10%	+0.10
AMP Ameriprise Financial Inc.	New	0.10%	+0.10
PYPL PayPal Holdings Inc.	New	0.10%	+0.10
JNJ Johnson & Johnson	Add +30.9%	0.48%	+0.09
RLY SS Multi-Asset Real Ret ETF	Add +32.0%	0.41%	+0.09
GE General Electric	Add +1.3%	0.34%	+0.08
RITM Rithm Capital Corp.	New	0.08%	+0.08
WMT Walmart Inc.	Add +26.8%	0.29%	+0.08
EFG iShares MSCI Eafe Growth ETF	Add +19.3%	0.40%	+0.07
BRK.B Berkshire Hathaway Inc. Class B	Add +3.5%	0.41%	+0.05
VUG Vanguard Mrngstar GR ETF-Sui	Add +32.3%	0.17%	+0.05
ABBV Abbvie Inc.	Add +5.4%	0.33%	+0.05
QUAL iShares MSCI USA Quality Fac	Add +6.8%	0.39%	+0.04
IBMN iShares Ibonds Dec 2025 Term	Add +35.4%	0.20%	+0.04
MRK Merck & Co. Inc.	Add +4.2%	0.26%	+0.04
AVGO Broadcom Inc.	Add +0.3%	0.37%	+0.04
VZ Verizon Communications Inc.	Add +16.1%	0.22%	+0.04
EFV iShares MSCI Eafe Value ETF	Add +3.5%	2.00%	+0.03
USB US Bancorp	Add +23.8%	0.14%	+0.02
VTI VG Morningstar TS MKT ETF-US	Add +9.9%	0.20%	+0.02
FISV Fiserv Inc.	Add +0.7%	0.18%	+0.02
TGT Target Corp.	Add +0.7%	0.14%	+0.02
XOM Exxon Mobil Corp.	Add +0.2%	0.22%	+0.02
IBDR iShares Ibonds Dec 2026 Term	Add +11.5%	0.44%	+0.02
WMB Williams Cos Inc.	Add +3.2%	0.23%	+0.02
USMV iShares MSCI USA Min Vol Fac	Add +14.5%	0.13%	+0.02
VIG Vanguard Dividend Apprec ETF	Add +11.8%	0.14%	+0.01
IBMM iShares Ibonds Dec 2024 Term	Add +16.1%	0.17%	+0.01
IBM Intl Business Machines Corp.	Add +0.2%	0.13%	+0.01
RTX RTX Corp.	Add +0.2%	0.14%	+0.01
CTAS Cintas Corp.	Add +0.2%	0.14%	+0.01
SCHB Schwab US Broad Market ETF	Add +0.2%	0.29%	+0.01
TMO Thermo Fisher Scientific Inc.	Add +2.5%	0.17%	+0.01
BMY Bristol-Myers Squibb Co.	Add +5.0%	0.14%	+0.01
EOG EOG Resources Inc.	Add +4.8%	0.13%	+0.00
TJX TJX Companies Inc.	Add +0.7%	0.21%	+0.00
IBMO iShares Ibonds Dec 2026 Term	Add +11.6%	0.11%	+0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2025	152	$284.2M	IVV, IJH, IJR, PG, AAPL
Q1 2025	135	$264.3M	IVV, IJR, IJH, PG, AAPL
Q4 2024	129	$263.6M	IVV, IJR, IJH, PG, AAPL
Q3 2024	139	$258.6M	IVV, IJR, IJH, PG, AAPL
Q2 2024	123	$231.3M	IVV, IJR, IJH, PG, AAPL
Q1 2024	114	$211.9M	IVV, IJR, IJH, PG, EFV