Horan Securities, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 7, 2025), Horan Securities, Inc. reported 129 stock positions worth $263.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 48.7% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 9.7%) and iShares Core S&P Midcap ETF (IJH, 8.1%). Compared with Q3 2024, it opened 3 new positions, sold out of 13, added to 61 and reduced 56. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +4%) and the biggest sale iShares Russell Mid-Cap ETF (IWR, shares −45%).
- Most Recent 13F
- Q2 2025
- Location
- CINCINNATI, X1
- CIK
- 0001671623
- Portfolio Value
- $263.6M (Q4 2024)
- SEC Filing
- 0001671623-25-000001 ↗ filed Feb 7, 2025
Holdings Value
Holdings 129 stocks · $263.6M
| IVV iShares Core S&P 500 ETF | 48.69% | 217,980 | $128.3M | Add +3.5% |
| IJR iShares Core S&P Small-Cap E | 9.68% | 221,435 | $25.5M | Add +2.3% |
| IJH iShares Core S&P Midcap ETF | 8.10% | 342,560 | $21.3M | Add +7.2% |
| PG The Procter & Gamble Co. | 3.04% | 47,855 | $8.0M | Add +0.6% |
| AAPL Apple Inc. | 2.20% | 23,153 | $5.8M | Add +0.3% |
| IWF iShares Russell 1000 Growth | 1.23% | 8,100 | $3.3M | Add +0.1% |
| MSFT Microsoft Corp. | 1.07% | 6,706 | $2.8M | Add +1.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.88% | 7,968 | $2.3M | Add +135.4% |
| IWR iShares Russell Mid-Cap ETF | 0.69% | 20,422 | $1.8M | Reduce -45.3% |
| VOO Vanguard S&P 500 ETF | 0.62% | 3,049 | $1.6M | Add +1.7% |
| MUB iShares National Muni Bond E | 0.53% | 13,058 | $1.4M | Add +2.4% |
| JPM JPMorgan Chase & Co. | 0.47% | 5,178 | $1.2M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 2,103 | $1.2M | Add +0.3% |
| LMT Lockheed Martin Corp. | 0.46% | 2,490 | $1.2M | No change |
| AVGO Broadcom Inc. | 0.44% | 4,978 | $1.2M | Reduce -10.9% |
| LCNB LCNB Corporation | 0.43% | 74,893 | $1.1M | Add +0.3% |
| SPTS SS SPDR P St Term TSY ETF | 0.42% | 38,231 | $1.1M | Add +16.3% |
| IWM iShares Russell 2000 ETF | 0.42% | 5,011 | $1.1M | Add +0.3% |
| RLY SS Multi-Asset Real Ret ETF | 0.41% | 39,937 | $1.1M | Add +6.7% |
| JNJ Johnson & Johnson | 0.39% | 7,178 | $1.0M | Add +1.3% |
| HD Home Depot Inc. | 0.38% | 2,574 | $1.0M | Reduce -1.7% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.38% | 39,737 | $995K | Reduce -4.6% |
| GOOGL Alphabet Inc. Class A | 0.38% | 5,232 | $990K | Add +0.7% |
| IEI iShares 3-7 Year Treasury Bo | 0.38% | 8,554 | $988K | Reduce -0.1% |
| IBDR iShares Ibonds Dec 2026 Term | 0.37% | 40,379 | $972K | Reduce -6.8% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.37% | 40,501 | $970K | Reduce -7.1% |
| IBDT iShares Ibonds Dec 2028 ETF | 0.36% | 38,079 | $948K | New |
| UITB Victoryshares Core Intermedi | 0.35% | 20,358 | $936K | Add +76.1% |
| CSX CSX Corp. | 0.35% | 28,776 | $929K | No change |
| AGG iShares Core U.S. Aggregate | 0.34% | 9,245 | $896K | Add +35.2% |
| QUAL iShares MSCI USA Quality Fac | 0.33% | 4,831 | $860K | Reduce -2.4% |
| WMT Walmart Inc. | 0.32% | 9,275 | $838K | Reduce -2.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.32% | 1,841 | $834K | Reduce -1.3% |
| IEF iShares 7-10 Year Treasury B | 0.31% | 8,844 | $818K | Reduce -0.1% |
| GE General Electric filed as GE AEROSPACE | 0.30% | 4,783 | $798K | Reduce -18.0% |
| EFG iShares MSCI Eafe Growth ETF | 0.29% | 8,017 | $776K | Reduce -7.9% |
| IXUS iShares Core Intl Stock ETF | 0.28% | 11,051 | $731K | Add +1.8% |
| CTAS Cintas Corp. | 0.27% | 3,884 | $710K | Add +0.1% |
| ABBV Abbvie Inc. | 0.26% | 3,883 | $690K | Reduce -2.8% |
| VWO Vanguard Ftse Emerging Marke | 0.26% | 15,368 | $677K | Reduce -1.4% |
| USTB Victoryshares Short-Term Bon | 0.25% | 13,365 | $671K | New |
| RTX RTX Corp. | 0.25% | 5,790 | $670K | Add +0.2% |
| EFV iShares MSCI Eafe Value ETF | 0.25% | 12,744 | $669K | Reduce -11.7% |
| EFA iShares MSCI Eafe ETF | 0.25% | 8,815 | $667K | Add +1.6% |
| IWD iShares Russell 1000 Value E | 0.25% | 3,521 | $652K | Reduce -0.4% |
| MRK Merck & Co. Inc. | 0.24% | 6,438 | $640K | Add +0.1% |
| HI Hillenbrand Inc. | 0.24% | 20,627 | $635K | No change |
| ET Energy Transfer LP | 0.24% | 32,172 | $630K | Add +0.6% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.24% | 21,116 | $627K | No change |
| SCHB Schwab US Broad Market ETF | 0.24% | 27,529 | $625K | Reduce -24.0% |
| VEU Vanguard Ftse All-World Ex-U | 0.23% | 10,612 | $609K | Reduce -13.6% |
| CVX Chevron Corp. | 0.23% | 4,159 | $602K | Reduce -3.5% |
| WMB Williams Cos Inc. | 0.23% | 11,114 | $601K | Reduce -7.4% |
| TT Trane Technologies PLC | 0.21% | 1,499 | $554K | Reduce -7.8% |
| ABT Abbott Laboratories | 0.19% | 4,521 | $511K | Reduce -0.1% |
| RSP Invesco S&P 500 Equal Weight | 0.19% | 2,908 | $510K | New |
| VEA Vanguard Ftse Developed ETF | 0.19% | 10,522 | $503K | Add +3.6% |
| QCOM Qualcomm Inc. | 0.19% | 3,248 | $499K | Add +3.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.19% | 4,101 | $495K | Reduce -0.9% |
| EEM iShares MSCI Emerging Market | 0.18% | 11,283 | $472K | Reduce -0.0% |
| GEV GE Vernova Inc. | 0.18% | 1,432 | $471K | Add +0.4% |
| XOM Exxon Mobil Corp. | 0.18% | 4,374 | $470K | Reduce -1.6% |
| GOOG Alphabet Inc. Class C | 0.17% | 2,414 | $460K | Add +3.4% |
| FISV Fiserv Inc. | 0.17% | 2,219 | $456K | Reduce -0.6% |
| META Meta Platforms Inc. Class A | 0.17% | 774 | $453K | Add +10.7% |
| PEP Pepsico Inc. | 0.17% | 2,948 | $448K | Reduce -2.2% |
| SCHF Schwab Intl Equity ETF | 0.17% | 24,093 | $446K | Reduce -1.1% |
| VNQ Vanguard Real Estate ETF | 0.17% | 4,939 | $440K | Add +1.6% |
| ADP Automatic Data Processing | 0.16% | 1,440 | $421K | Reduce -1.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.16% | 1,026 | $421K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.16% | 1,738 | $418K | Add +0.4% |
| V Visa Inc. Class A | 0.16% | 1,318 | $417K | Add +3.9% |
| VZ Verizon Communications Inc. | 0.16% | 10,279 | $411K | Reduce -0.1% |
| BMY Bristol-Myers Squibb Co. | 0.15% | 7,161 | $405K | Add +1.2% |
| NSC Norfolk Southern Corp. | 0.15% | 1,725 | $405K | Add +7.5% |
| IBMN iShares Ibonds Dec 2025 Term | 0.15% | 15,160 | $403K | Reduce -18.9% |
| AMGN Amgen Inc. | 0.15% | 1,481 | $386K | Add +1.6% |
| DUK Duke Energy Corp. | 0.14% | 3,535 | $381K | Reduce -9.0% |
| CARR Carrier Global Corp. | 0.14% | 5,534 | $378K | Add +0.0% |
| CL Colgate-Palmolive Co. | 0.14% | 4,115 | $374K | Add +0.1% |
| IEMG iShares Core MSCI Emerging | 0.14% | 7,038 | $367K | Reduce -13.2% |
| AFG American Financial Group Inc. | 0.13% | 2,595 | $355K | Add +3.2% |
| SCHW Schwab (charles) Corp. | 0.13% | 4,781 | $354K | Add +1.4% |
| HIG Hartford Insurance Group Inc. | 0.13% | 3,200 | $350K | No change |
| ACN Accenture PLC Class A | 0.13% | 987 | $347K | Reduce -9.4% |
| NVDA Nvidia Corp. | 0.13% | 2,572 | $345K | Add +54.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.13% | 1,548 | $340K | Reduce -2.2% |
| ELV Elevance Health Inc. | 0.13% | 901 | $332K | No change |
| AMZN Amazon.com Inc. | 0.13% | 1,501 | $329K | Add +5.9% |
| UCON First Trust Smith Unconstrai | 0.12% | 13,204 | $325K | Reduce -2.0% |
| USB US Bancorp | 0.12% | 6,804 | $325K | Add +3.2% |
| APD Air Products & Chemicals Inc. | 0.12% | 1,079 | $313K | Reduce -0.1% |
| VIG Vanguard Dividend Apprec ETF | 0.12% | 1,575 | $308K | Add +0.1% |
| CINF Cincinnati Financial Corp. | 0.12% | 2,139 | $307K | Add +5.1% |
| TMO Thermo Fisher Scientific Inc. | 0.12% | 583 | $303K | Reduce -3.0% |
| SPLV Invesco S&P 500 Low Volatili | 0.11% | 4,307 | $302K | Add +0.3% |
| CMCSA Comcast Corp. Class A | 0.11% | 7,931 | $298K | Reduce -2.1% |
| NEE Nextera Energy Inc. | 0.11% | 4,123 | $296K | Reduce -0.6% |
| RITM Rithm Capital Corp. | 0.11% | 27,262 | $295K | Reduce -14.8% |
| CFG Citizens Financial Group | 0.11% | 6,691 | $293K | Reduce -1.1% |
Portfolio Sells Q3 2024 → Q4 2024
| IWR iShares Russell Mid-Cap ETF | Reduce -45.3% | 0.69% | −0.59 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.36 |
| ACWX iShares MSCI Acwi Ex US ETF | Sold out | 0.00% | −0.17 |
| IBMM iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.17 |
| IEV iShares Europe ETF | Sold out | 0.00% | −0.14 |
| GE General Electric | Reduce -18.0% | 0.30% | −0.12 |
| VPL Vanguard Ftse Pacific ETF | Sold out | 0.00% | −0.11 |
| BWA Borgwarner Inc. | Sold out | 0.00% | −0.11 |
| KR Kroger Co. | Sold out | 0.00% | −0.09 |
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −0.09 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.08 |
| INTF iShares International Equity | Sold out | 0.00% | −0.08 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.08 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.08 |
| SCHB Schwab US Broad Market ETF | Reduce -24.0% | 0.24% | −0.07 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -13.6% | 0.23% | −0.07 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -7.9% | 0.29% | −0.07 |
| EFV iShares MSCI Eafe Value ETF | Reduce -11.7% | 0.25% | −0.07 |
| IBMO iShares Ibonds Dec 2026 Term | Reduce -33.4% | 0.08% | −0.04 |
| ABBV Abbvie Inc. | Reduce -2.8% | 0.26% | −0.04 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | Reduce -7.1% | 0.37% | −0.04 |
| IEMG iShares Core MSCI Emerging | Reduce -13.2% | 0.14% | −0.04 |
| IBMN iShares Ibonds Dec 2025 Term | Reduce -18.9% | 0.15% | −0.04 |
| IBDR iShares Ibonds Dec 2026 Term | Reduce -6.8% | 0.37% | −0.04 |
| TT Trane Technologies PLC | Reduce -7.8% | 0.21% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -1.4% | 0.26% | −0.03 |
| HD Home Depot Inc. | Reduce -1.7% | 0.38% | −0.03 |
| TMO Thermo Fisher Scientific Inc. | Reduce -3.0% | 0.12% | −0.03 |
| DUK Duke Energy Corp. | Reduce -9.0% | 0.14% | −0.03 |
| RITM Rithm Capital Corp. | Reduce -14.8% | 0.11% | −0.03 |
| PEP Pepsico Inc. | Reduce -2.2% | 0.17% | −0.03 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -4.6% | 0.38% | −0.03 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.1% | 0.31% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce -1.1% | 0.17% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -0.6% | 0.11% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -1.6% | 0.18% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -0.1% | 0.16% | −0.02 |
| HRTX Heron Therapeutics Inc. | Sold out | 0.00% | −0.02 |
| ITW Illinois Tool Works | Reduce -12.5% | 0.11% | −0.02 |
| EEM iShares MSCI Emerging Market | Reduce -0.0% | 0.18% | −0.02 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -0.1% | 0.38% | −0.02 |
| CMCSA Comcast Corp. Class A | Reduce -2.1% | 0.11% | −0.02 |
| ACN Accenture PLC Class A | Reduce -9.4% | 0.13% | −0.02 |
| CVX Chevron Corp. | Reduce -3.5% | 0.23% | −0.02 |
| QUAL iShares MSCI USA Quality Fac | Reduce -2.4% | 0.33% | −0.02 |
| NOC Northrop Grumman Corp. | Reduce -0.5% | 0.11% | −0.02 |
| IAGG iShares Intl Aggregate Bond | Reduce -8.1% | 0.11% | −0.02 |
| TGT Target Corp. | Reduce -1.2% | 0.08% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.3% | 0.32% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -9.2% | 0.10% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +3.5% | 48.69% | +1.73 |
| VTI VG Morningstar TS MKT ETF-US | Add +135.4% | 0.88% | +0.51 |
| IJH iShares Core S&P Midcap ETF | Add +7.2% | 8.10% | +0.40 |
| IBDT iShares Ibonds Dec 2028 ETF | New | 0.36% | +0.36 |
| USTB Victoryshares Short-Term Bon | New | 0.25% | +0.25 |
| RSP Invesco S&P 500 Equal Weight | New | 0.19% | +0.19 |
| UITB Victoryshares Core Intermedi | Add +76.1% | 0.35% | +0.14 |
| AAPL Apple Inc. | Add +0.3% | 2.20% | +0.12 |
| AGG iShares Core U.S. Aggregate | Add +35.2% | 0.34% | +0.07 |
| IWF iShares Russell 1000 Growth | Add +0.1% | 1.23% | +0.06 |
| NVDA Nvidia Corp. | Add +54.7% | 0.13% | +0.05 |
| SPTS SS SPDR P St Term TSY ETF | Add +16.3% | 0.42% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.7% | 0.38% | +0.04 |
| ET Energy Transfer LP | Add +0.6% | 0.24% | +0.04 |
| GEV GE Vernova Inc. | Add +0.4% | 0.18% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +3.4% | 0.17% | +0.02 |
| V Visa Inc. Class A | Add +3.9% | 0.16% | +0.02 |
| AMZN Amazon.com Inc. | Add +5.9% | 0.13% | +0.02 |
| META Meta Platforms Inc. Class A | Add +10.7% | 0.17% | +0.02 |
| SCHW Schwab (charles) Corp. | Add +1.4% | 0.13% | +0.02 |
| PANW Palo Alto Networks Inc. | Add +13.3% | 0.09% | +0.01 |
| BMY Bristol-Myers Squibb Co. | Add +1.2% | 0.15% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +1.7% | 0.62% | +0.01 |
| CINF Cincinnati Financial Corp. | Add +5.1% | 0.12% | +0.01 |
| CSCO Cisco Systems Inc. | Add +0.1% | 0.10% | +0.01 |
| USB US Bancorp | Add +3.2% | 0.12% | +0.01 |
| AFG American Financial Group Inc. | Add +3.2% | 0.13% | +0.00 |
| IVW iShares S&P 500 Growth ETF | Add +0.1% | 0.08% | +0.00 |
| IBMP iShares Ibonds Dec 2027 Term | Add +6.9% | 0.08% | +0.00 |
| PNC PNC Financial Services Group | Add +0.3% | 0.09% | +0.00 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.3% | 0.47% | +0.00 |
| IWB iShares Russell 1000 ETF | Add +0.9% | 0.09% | +0.00 |
| STXF Strive 500 ETF | Add +0.3% | 0.08% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.4% | 0.16% | −0.00 |
| NSC Norfolk Southern Corp. | Add +7.5% | 0.15% | −0.00 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +1.4% | 0.09% | −0.00 |
| FITB Fifth Third Bancorp | Add +0.2% | 0.09% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Add +0.1% | 0.12% | −0.00 |
| OUSM Alps Oshares US Small-Cap Qu | Add +0.1% | 0.08% | −0.00 |
| SPLV Invesco S&P 500 Low Volatili | Add +0.3% | 0.11% | −0.00 |
| LCNB LCNB Corporation | Add +0.3% | 0.43% | −0.01 |
| MCD McDonald's Corp. | Add +0.5% | 0.08% | −0.01 |
| XEXGX Eaton Vance Tax-Managed Glob | Add +0.7% | 0.08% | −0.01 |
| RLY SS Multi-Asset Real Ret ETF | Add +6.7% | 0.41% | −0.01 |
| IWM iShares Russell 2000 ETF | Add +0.3% | 0.42% | −0.01 |
| MUB iShares National Muni Bond E | Add +2.4% | 0.53% | −0.01 |
| OTIS Otis Worldwide Corp. | Add +0.0% | 0.10% | −0.01 |
| ADBE Adobe Inc. | Add +3.1% | 0.09% | −0.01 |
| VNQ Vanguard Real Estate ETF | Add +1.6% | 0.17% | −0.02 |
| RTX RTX Corp. | Add +0.2% | 0.25% | −0.02 |
Options Activity Q3 2024 → Q4 2024
| SPDR S&P 500 12/20/24 360 CALL | call | Sold out | 3,200 | $696Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.