Horan Securities, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 12, 2025), Horan Securities, Inc. reported 135 stock positions worth $264.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 47.8% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 9.1%) and iShares Core S&P Midcap ETF (IJH, 7.8%). Compared with Q4 2024, it opened 11 new positions, sold out of 5, added to 60 and reduced 54. The biggest buy was Procter & Gamble (PG, shares +39%) and the biggest sale Apple (AAPL, shares −5%).
- Most Recent 13F
- Q2 2025
- Location
- CINCINNATI, X1
- CIK
- 0001671623
- Portfolio Value
- $264.3M (Q1 2025)
- SEC Filing
- 0001671623-25-000002 ↗ filed May 12, 2025
Holdings Value
Holdings 135 stocks · $264.3M
| IVV iShares Core S&P 500 ETF | 47.75% | 224,619 | $126.2M | Add +3.0% |
| IJR iShares Core S&P Small-Cap E | 9.05% | 228,761 | $23.9M | Add +3.3% |
| IJH iShares Core S&P Midcap ETF | 7.79% | 353,007 | $20.6M | Add +3.0% |
| PG The Procter & Gamble Co. | 4.30% | 66,729 | $11.4M | Add +39.4% |
| AAPL Apple Inc. | 1.84% | 21,946 | $4.9M | Reduce -5.2% |
| IWF iShares Russell 1000 Growth | 1.11% | 8,099 | $2.9M | Reduce -0.0% |
| MSFT Microsoft Corp. | 0.89% | 6,291 | $2.4M | Reduce -6.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.81% | 7,832 | $2.2M | Reduce -1.7% |
| IWR iShares Russell Mid-Cap ETF | 0.66% | 20,434 | $1.7M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 0.59% | 3,057 | $1.6M | Add +0.3% |
| EFV iShares MSCI Eafe Value ETF | 0.55% | 24,598 | $1.4M | Add +93.0% |
| MUB iShares National Muni Bond E | 0.53% | 13,183 | $1.4M | Add +1.0% |
| QUAL iShares MSCI USA Quality Fac | 0.49% | 7,522 | $1.3M | Add +55.7% |
| RLY SS Multi-Asset Real Ret ETF | 0.48% | 44,683 | $1.3M | Add +11.9% |
| JPM JPMorgan Chase & Co. | 0.45% | 4,832 | $1.2M | Reduce -6.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.45% | 2,110 | $1.2M | Add +0.3% |
| JNJ Johnson & Johnson | 0.43% | 6,901 | $1.1M | Reduce -3.9% |
| VIG Vanguard Dividend Apprec ETF | 0.42% | 5,759 | $1.1M | Add +265.6% |
| LCNB LCNB Corporation | 0.42% | 74,896 | $1.1M | Add +0.0% |
| LMT Lockheed Martin Corp. | 0.42% | 2,470 | $1.1M | Reduce -0.8% |
| SPTS SS SPDR P St Term TSY ETF | 0.40% | 36,544 | $1.1M | Reduce -4.4% |
| IEI iShares 3-7 Year Treasury Bo | 0.40% | 8,963 | $1.1M | Add +4.8% |
| IWM iShares Russell 2000 ETF | 0.38% | 5,022 | $1.0M | Add +0.2% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.38% | 39,544 | $995K | Reduce -0.5% |
| AGG iShares Core U.S. Aggregate | 0.37% | 10,013 | $990K | Add +8.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.37% | 9,766 | $977K | Add +21.8% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.37% | 40,149 | $971K | Reduce -0.9% |
| IBDR iShares Ibonds Dec 2026 Term | 0.37% | 40,063 | $970K | Reduce -0.8% |
| GE General Electric filed as GE AEROSPACE | 0.36% | 4,811 | $963K | Add +0.6% |
| IBDT iShares Ibonds Dec 2028 ETF | 0.36% | 37,725 | $953K | Reduce -0.9% |
| HD Home Depot Inc. | 0.34% | 2,483 | $910K | Reduce -3.5% |
| UITB Victoryshares Core Intermedi | 0.34% | 19,174 | $900K | Reduce -5.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 1,668 | $888K | Reduce -9.4% |
| IEF iShares 7-10 Year Treasury B | 0.33% | 9,051 | $863K | Add +2.3% |
| CSX CSX Corp. | 0.32% | 28,776 | $847K | No change |
| CTAS Cintas Corp. | 0.31% | 4,042 | $831K | Add +4.1% |
| ABBV Abbvie Inc. | 0.30% | 3,842 | $805K | Reduce -1.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.30% | 2,159 | $800K | Add +110.4% |
| IXUS iShares Core Intl Stock ETF | 0.29% | 11,001 | $768K | Reduce -0.5% |
| RTX RTX Corp. | 0.29% | 5,794 | $767K | Add +0.1% |
| EFA iShares MSCI Eafe ETF | 0.27% | 8,815 | $720K | No change |
| CVX Chevron Corp. | 0.26% | 4,174 | $698K | Add +0.4% |
| VWO Vanguard Ftse Emerging Marke | 0.26% | 15,319 | $693K | Reduce -0.3% |
| AVGO Broadcom Inc. | 0.26% | 4,092 | $685K | Reduce -17.8% |
| GOOGL Alphabet Inc. Class A | 0.25% | 4,351 | $673K | Reduce -16.8% |
| IWD iShares Russell 1000 Value E | 0.25% | 3,519 | $662K | Reduce -0.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.24% | 10,642 | $646K | Add +0.3% |
| WMT Walmart Inc. | 0.24% | 7,342 | $645K | Reduce -20.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.24% | 3,619 | $625K | New |
| ET Energy Transfer LP | 0.23% | 32,706 | $608K | Add +1.7% |
| IEMG iShares Core MSCI Emerging | 0.23% | 11,092 | $599K | Add +57.6% |
| SCHB Schwab US Broad Market ETF | 0.22% | 27,589 | $594K | Add +0.2% |
| USTB Victoryshares Short-Term Bon | 0.22% | 11,642 | $590K | Reduce -12.9% |
| USMV iShares MSCI USA Min Vol Fac | 0.22% | 6,139 | $575K | Add +106.0% |
| XOM Exxon Mobil Corp. | 0.21% | 4,645 | $552K | Add +6.2% |
| GOOG Alphabet Inc. Class C | 0.21% | 3,519 | $550K | Add +45.8% |
| VEA Vanguard Ftse Developed ETF | 0.20% | 10,569 | $537K | Add +0.5% |
| ABT Abbott Laboratories | 0.20% | 3,988 | $529K | Reduce -11.8% |
| HI Hillenbrand Inc. | 0.19% | 20,627 | $498K | No change |
| JHMM John Hancock Multi Fact Mid | 0.19% | 8,649 | $496K | New |
| MRK Merck & Co. Inc. | 0.19% | 5,511 | $495K | Reduce -14.4% |
| UCON First Trust Smith Unconstrai | 0.18% | 19,757 | $489K | Add +49.6% |
| SCHF Schwab Intl Equity ETF | 0.18% | 24,203 | $479K | Add +0.5% |
| RSP Invesco S&P 500 Equal Weight | 0.18% | 2,740 | $475K | Reduce -5.8% |
| GLDM SPDR Gold Minishares Trust | 0.18% | 7,514 | $465K | New |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.17% | 16,784 | $460K | Reduce -20.5% |
| NVDA Nvidia Corp. | 0.17% | 4,183 | $453K | Add +62.6% |
| OUSM Alps Oshares US Small-Cap Qu | 0.17% | 10,653 | $448K | Add +109.7% |
| VNQ Vanguard Real Estate ETF | 0.17% | 4,940 | $447K | Add +0.0% |
| DUK Duke Energy Corp. | 0.17% | 3,664 | $447K | Add +3.6% |
| META Meta Platforms Inc. Class A | 0.17% | 774 | $446K | No change |
| V Visa Inc. Class A | 0.17% | 1,267 | $444K | Reduce -3.9% |
| EEM iShares MSCI Emerging Market | 0.17% | 10,141 | $443K | Reduce -10.1% |
| BMY Bristol-Myers Squibb Co. | 0.17% | 7,213 | $440K | Add +0.7% |
| GEV GE Vernova Inc. | 0.17% | 1,433 | $438K | Add +0.1% |
| PEP Pepsico Inc. | 0.16% | 2,895 | $434K | Reduce -1.8% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.16% | 3,539 | $431K | Reduce -13.7% |
| AMGN Amgen Inc. | 0.16% | 1,379 | $430K | Reduce -6.9% |
| TT Trane Technologies PLC | 0.16% | 1,235 | $416K | Reduce -17.6% |
| CL Colgate-Palmolive Co. | 0.16% | 4,420 | $414K | Add +7.4% |
| QCOM Qualcomm Inc. | 0.16% | 2,672 | $411K | Reduce -17.7% |
| VZ Verizon Communications Inc. | 0.16% | 9,044 | $410K | Reduce -12.0% |
| NSC Norfolk Southern Corp. | 0.15% | 1,727 | $409K | Add +0.1% |
| IBMN iShares Ibonds Dec 2025 Term | 0.15% | 15,160 | $406K | No change |
| HIG Hartford Insurance Group Inc. | 0.15% | 3,200 | $396K | No change |
| ELV Elevance Health Inc. | 0.15% | 901 | $392K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.15% | 1,742 | $386K | Add +0.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.15% | 1,551 | $386K | Add +0.2% |
| ADP Automatic Data Processing | 0.14% | 1,197 | $366K | Reduce -16.9% |
| WMB Williams Cos Inc. | 0.14% | 6,102 | $365K | Reduce -45.1% |
| CARR Carrier Global Corp. | 0.13% | 5,537 | $351K | Add +0.1% |
| AFG American Financial Group Inc. | 0.13% | 2,650 | $348K | Add +2.1% |
| CINF Cincinnati Financial Corp. | 0.13% | 2,288 | $338K | Add +7.0% |
| SPLV Invesco S&P 500 Low Volatili | 0.12% | 4,323 | $323K | Add +0.4% |
| FISV Fiserv Inc. | 0.12% | 1,453 | $321K | Reduce -34.5% |
| RITM Rithm Capital Corp. | 0.12% | 27,604 | $316K | Add +1.3% |
| AMZN Amazon.com Inc. | 0.12% | 1,632 | $311K | Add +8.7% |
| USB US Bancorp | 0.11% | 6,797 | $287K | Reduce -0.1% |
| OTIS Otis Worldwide Corp. | 0.11% | 2,768 | $286K | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.11% | 4,602 | $284K | Reduce -0.2% |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -5.2% | 1.84% | −0.36 |
| MSFT Microsoft Corp. | Reduce -6.2% | 0.89% | −0.18 |
| AVGO Broadcom Inc. | Reduce -17.8% | 0.26% | −0.18 |
| SCHW Schwab (charles) Corp. | Sold out | 0.00% | −0.13 |
| IWF iShares Russell 1000 Growth | Reduce -0.0% | 1.11% | −0.13 |
| GOOGL Alphabet Inc. Class A | Reduce -16.8% | 0.25% | −0.12 |
| IAGG iShares Intl Aggregate Bond | Sold out | 0.00% | −0.11 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.09 |
| WMB Williams Cos Inc. | Reduce -45.1% | 0.14% | −0.09 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.09 |
| TGT Target Corp. | Sold out | 0.00% | −0.08 |
| WMT Walmart Inc. | Reduce -20.8% | 0.24% | −0.07 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -20.5% | 0.17% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.7% | 0.81% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -14.4% | 0.19% | −0.06 |
| TT Trane Technologies PLC | Reduce -17.6% | 0.16% | −0.05 |
| FISV Fiserv Inc. | Reduce -34.5% | 0.12% | −0.05 |
| LMT Lockheed Martin Corp. | Reduce -0.8% | 0.42% | −0.04 |
| HD Home Depot Inc. | Reduce -3.5% | 0.34% | −0.04 |
| ACN Accenture PLC Class A | Reduce -16.8% | 0.10% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -17.7% | 0.16% | −0.03 |
| USTB Victoryshares Short-Term Bon | Reduce -12.9% | 0.22% | −0.03 |
| TJX TJX Companies Inc. | Reduce -13.7% | 0.16% | −0.02 |
| CFG Citizens Financial Group | Reduce -16.3% | 0.09% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -16.6% | 0.09% | −0.02 |
| ITW Illinois Tool Works | Reduce -19.0% | 0.09% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -6.7% | 0.45% | −0.02 |
| ADP Automatic Data Processing | Reduce -16.9% | 0.14% | −0.02 |
| APD Air Products & Chemicals Inc. | Reduce -15.3% | 0.10% | −0.02 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -4.4% | 0.40% | −0.02 |
| CMCSA Comcast Corp. Class A | Reduce -12.3% | 0.10% | −0.02 |
| USB US Bancorp | Reduce -0.1% | 0.11% | −0.01 |
| UITB Victoryshares Core Intermedi | Reduce -5.8% | 0.34% | −0.01 |
| RSP Invesco S&P 500 Equal Weight | Reduce -5.8% | 0.18% | −0.01 |
| EEM iShares MSCI Emerging Market | Reduce -10.1% | 0.17% | −0.01 |
| NOC Northrop Grumman Corp. | Reduce -17.3% | 0.10% | −0.01 |
| NEE Nextera Energy Inc. | Reduce -5.1% | 0.10% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -3.1% | 0.08% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.8% | 0.16% | −0.01 |
| SUB iShares Short-Term National | Reduce -5.8% | 0.08% | −0.01 |
| CCI Crown Castle Inc. | Reduce -17.0% | 0.09% | −0.00 |
| SHEL Shell PLC-ADR | Reduce -16.4% | 0.08% | −0.00 |
| IBDR iShares Ibonds Dec 2026 Term | Reduce -0.8% | 0.37% | −0.00 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -0.5% | 0.38% | −0.00 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | Reduce -0.9% | 0.37% | −0.00 |
| VZ Verizon Communications Inc. | Reduce -12.0% | 0.16% | −0.00 |
| IBMO iShares Ibonds Dec 2026 Term | Reduce -0.0% | 0.08% | +0.00 |
| EOG EOG Resources Inc. | Reduce -3.8% | 0.10% | +0.00 |
| IBDT iShares Ibonds Dec 2028 ETF | Reduce -0.9% | 0.36% | +0.00 |
| IWD iShares Russell 1000 Value E | Reduce -0.1% | 0.25% | +0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| PG The Procter & Gamble Co. | Add +39.4% | 4.30% | +1.26 |
| VIG Vanguard Dividend Apprec ETF | Add +265.6% | 0.42% | +0.31 |
| EFV iShares MSCI Eafe Value ETF | Add +93.0% | 0.55% | +0.29 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.24% | +0.24 |
| JHMM John Hancock Multi Fact Mid | New | 0.19% | +0.19 |
| GLDM SPDR Gold Minishares Trust | New | 0.18% | +0.18 |
| QUAL iShares MSCI USA Quality Fac | Add +55.7% | 0.49% | +0.16 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +110.4% | 0.30% | +0.14 |
| USMV iShares MSCI USA Min Vol Fac | Add +106.0% | 0.22% | +0.12 |
| GPC Genuine Parts Co. | New | 0.09% | +0.09 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | New | 0.09% | +0.09 |
| IEMG iShares Core MSCI Emerging | Add +57.6% | 0.23% | +0.09 |
| OUSM Alps Oshares US Small-Cap Qu | Add +109.7% | 0.17% | +0.09 |
| KR Kroger Co. | New | 0.08% | +0.08 |
| INTF iShares International Equity | New | 0.08% | +0.08 |
| BSCS Invesco Bulletshares 2028 CB | New | 0.08% | +0.08 |
| EFG iShares MSCI Eafe Growth ETF | Add +21.8% | 0.37% | +0.07 |
| AGNC AGNC Investment Corp. | New | 0.07% | +0.07 |
| RLY SS Multi-Asset Real Ret ETF | Add +11.9% | 0.48% | +0.07 |
| GE General Electric | Add +0.6% | 0.36% | +0.06 |
| UCON First Trust Smith Unconstrai | Add +49.6% | 0.18% | +0.06 |
| CTAS Cintas Corp. | Add +4.1% | 0.31% | +0.05 |
| NVDA Nvidia Corp. | Add +62.6% | 0.17% | +0.04 |
| RTX RTX Corp. | Add +0.1% | 0.29% | +0.04 |
| CVX Chevron Corp. | Add +0.4% | 0.26% | +0.04 |
| AGG iShares Core U.S. Aggregate | Add +8.3% | 0.37% | +0.03 |
| HRTX Heron Therapeutics Inc. | New | 0.03% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +45.8% | 0.21% | +0.03 |
| SOUN Soundhound AI Inc. Class A | New | 0.03% | +0.03 |
| XOM Exxon Mobil Corp. | Add +6.2% | 0.21% | +0.03 |
| IEI iShares 3-7 Year Treasury Bo | Add +4.8% | 0.40% | +0.03 |
| DUK Duke Energy Corp. | Add +3.6% | 0.17% | +0.02 |
| IBM Intl Business Machines Corp. | Add +0.2% | 0.15% | +0.02 |
| IEF iShares 7-10 Year Treasury B | Add +2.3% | 0.33% | +0.02 |
| CL Colgate-Palmolive Co. | Add +7.4% | 0.16% | +0.01 |
| VEU Vanguard Ftse All-World Ex-U | Add +0.3% | 0.24% | +0.01 |
| BMY Bristol-Myers Squibb Co. | Add +0.7% | 0.17% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +0.5% | 0.20% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +0.5% | 0.18% | +0.01 |
| CINF Cincinnati Financial Corp. | Add +7.0% | 0.13% | +0.01 |
| OTIS Otis Worldwide Corp. | Add +0.1% | 0.11% | +0.01 |
| SO The Southern Co. | Add +0.1% | 0.09% | +0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +8.4% | 0.10% | +0.01 |
| PANW Palo Alto Networks Inc. | Add +15.8% | 0.10% | +0.01 |
| SPLV Invesco S&P 500 Low Volatili | Add +0.4% | 0.12% | +0.01 |
| RITM Rithm Capital Corp. | Add +1.3% | 0.12% | +0.01 |
| MCD McDonald's Corp. | Add +0.5% | 0.09% | +0.01 |
| VNQ Vanguard Real Estate ETF | Add +0.0% | 0.17% | +0.00 |
| NSC Norfolk Southern Corp. | Add +0.1% | 0.15% | +0.00 |
| USRT iShares Core US REIT ETF | Add +0.4% | 0.08% | +0.00 |