Horan Securities, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Horan Securities, Inc. reported 139 stock positions worth $258.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 47.0% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 9.8%) and iShares Core S&P Midcap ETF (IJH, 7.7%). Compared with Q2 2024, it opened 16 new positions, added to 55 and reduced 56. The biggest buy was iShares Russell Mid-Cap ETF (IWR, shares +1231%) and the biggest sale iShares MSCI Eafe Value ETF (EFV, shares −82%).
- Most Recent 13F
- Q2 2025
- Location
- CINCINNATI, X1
- CIK
- 0001671623
- Portfolio Value
- $258.6M (Q3 2024)
- SEC Filing
- 0001671623-24-000006 ↗ filed Nov 12, 2024
Holdings Value
Holdings 139 stocks · $258.6M
| IVV iShares Core S&P 500 ETF | 46.96% | 210,539 | $121.4M | Add +2.7% |
| IJR iShares Core S&P Small-Cap E | 9.79% | 216,464 | $25.3M | Add +2.1% |
| IJH iShares Core S&P Midcap ETF | 7.70% | 319,628 | $19.9M | Add +4.5% |
| PG The Procter & Gamble Co. | 3.19% | 47,565 | $8.2M | Add +22.2% |
| AAPL Apple Inc. | 2.08% | 23,078 | $5.4M | Reduce -0.6% |
| IWR iShares Russell Mid-Cap ETF | 1.27% | 37,341 | $3.3M | Add +1230.8% |
| IWF iShares Russell 1000 Growth | 1.18% | 8,095 | $3.0M | Reduce -11.9% |
| MSFT Microsoft Corp. | 1.10% | 6,603 | $2.8M | Add +5.0% |
| VOO Vanguard S&P 500 ETF | 0.61% | 2,997 | $1.6M | Reduce -4.0% |
| LMT Lockheed Martin Corp. | 0.56% | 2,490 | $1.5M | No change |
| MUB iShares National Muni Bond E | 0.54% | 12,752 | $1.4M | Add +4.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 2,097 | $1.2M | Add +34.0% |
| JNJ Johnson & Johnson | 0.44% | 7,088 | $1.1M | Add +10.4% |
| LCNB LCNB Corporation | 0.44% | 74,690 | $1.1M | No change |
| JPM JPMorgan Chase & Co. | 0.43% | 5,306 | $1.1M | Add +1.3% |
| IWM iShares Russell 2000 ETF | 0.43% | 4,995 | $1.1M | New |
| GE General Electric filed as GE AEROSPACE | 0.43% | 5,831 | $1.1M | Reduce -2.0% |
| RLY SS Multi-Asset Real Ret ETF | 0.42% | 37,429 | $1.1M | Add +7.1% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.41% | 43,609 | $1.1M | Reduce -4.8% |
| HD Home Depot Inc. | 0.41% | 2,619 | $1.1M | Reduce -1.0% |
| IBDR iShares Ibonds Dec 2026 Term | 0.41% | 43,322 | $1.1M | Reduce -4.6% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.40% | 41,635 | $1.0M | Reduce -4.5% |
| IEI iShares 3-7 Year Treasury Bo | 0.40% | 8,561 | $1.0M | Reduce -0.1% |
| CSX CSX Corp. | 0.38% | 28,776 | $994K | No change |
| SPTS SS SPDR P St Term TSY ETF | 0.37% | 32,867 | $967K | Add +0.4% |
| AVGO Broadcom Inc. | 0.37% | 5,588 | $964K | Reduce -3.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.37% | 3,385 | $959K | Add +61.0% |
| EFG iShares MSCI Eafe Growth ETF | 0.36% | 8,701 | $937K | Add +0.2% |
| IBDP iShares Ibonds Dec 2024 Term | 0.36% | 36,696 | $925K | Reduce -9.7% |
| QUAL iShares MSCI USA Quality Fac | 0.34% | 4,950 | $888K | Reduce -5.3% |
| IEF iShares 7-10 Year Treasury B | 0.34% | 8,850 | $868K | Reduce -0.2% |
| GOOGL Alphabet Inc. Class A | 0.33% | 5,198 | $862K | Add +0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.33% | 1,866 | $859K | Reduce -14.7% |
| EFV iShares MSCI Eafe Value ETF | 0.32% | 14,424 | $830K | Reduce -81.7% |
| SCHB Schwab US Broad Market ETF | 0.31% | 12,075 | $803K | Reduce -5.4% |
| CTAS Cintas Corp. | 0.31% | 3,878 | $798K | Add +131.9% |
| ABBV Abbvie Inc. | 0.30% | 3,995 | $789K | Add +3.7% |
| IXUS iShares Core Intl Stock ETF | 0.30% | 10,857 | $789K | Reduce -1.5% |
| VEU Vanguard Ftse All-World Ex-U | 0.30% | 12,284 | $774K | Add +108.3% |
| WMT Walmart Inc. | 0.30% | 9,543 | $771K | Reduce -2.4% |
| VWO Vanguard Ftse Emerging Marke | 0.29% | 15,589 | $746K | Add +123.5% |
| MRK Merck & Co. Inc. | 0.28% | 6,433 | $731K | Add +56.9% |
| EFA iShares MSCI Eafe ETF | 0.28% | 8,675 | $725K | Add +90.1% |
| RTX RTX Corp. | 0.27% | 5,777 | $700K | Add +0.4% |
| AGG iShares Core U.S. Aggregate | 0.27% | 6,836 | $692K | Add +73.6% |
| IWD iShares Russell 1000 Value E | 0.26% | 3,535 | $671K | Reduce -4.7% |
| CVX Chevron Corp. | 0.25% | 4,310 | $635K | Reduce -3.6% |
| TT Trane Technologies PLC | 0.24% | 1,625 | $632K | Reduce -4.9% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.24% | 10,555 | $629K | Add +1.4% |
| HI Hillenbrand Inc. | 0.22% | 20,627 | $573K | No change |
| UITB Victoryshares Core Intermedi | 0.21% | 11,559 | $554K | Add +5.3% |
| WMB Williams Cos Inc. | 0.21% | 11,999 | $548K | Reduce -3.1% |
| VEA Vanguard Ftse Developed ETF | 0.21% | 10,160 | $537K | Add +37.4% |
| QCOM Qualcomm Inc. | 0.21% | 3,148 | $535K | Reduce -2.8% |
| XOM Exxon Mobil Corp. | 0.20% | 4,447 | $521K | Add +0.3% |
| EEM iShares MSCI Emerging Market | 0.20% | 11,284 | $517K | Add +90.6% |
| ABT Abbott Laboratories | 0.20% | 4,525 | $516K | Reduce -1.3% |
| ET Energy Transfer LP | 0.20% | 31,988 | $513K | Add +3.2% |
| PEP Pepsico Inc. | 0.20% | 3,014 | $513K | No change |
| SCHF Schwab Intl Equity ETF | 0.19% | 12,184 | $501K | Add +90.4% |
| IBMN iShares Ibonds Dec 2025 Term | 0.19% | 18,688 | $498K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.19% | 4,140 | $487K | Reduce -4.9% |
| VNQ Vanguard Real Estate ETF | 0.18% | 4,860 | $473K | Reduce -7.4% |
| AMGN Amgen Inc. | 0.18% | 1,457 | $469K | Add +0.3% |
| ELV Elevance Health Inc. | 0.18% | 901 | $469K | No change |
| IEMG iShares Core MSCI Emerging | 0.18% | 8,106 | $465K | Reduce -1.1% |
| VZ Verizon Communications Inc. | 0.18% | 10,290 | $462K | Reduce -4.8% |
| DUK Duke Energy Corp. | 0.17% | 3,885 | $448K | Reduce -1.0% |
| CARR Carrier Global Corp. | 0.17% | 5,532 | $445K | Add +0.2% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.17% | 7,736 | $443K | New |
| IBMM iShares Ibonds Dec 2024 Term | 0.17% | 16,818 | $439K | No change |
| CL Colgate-Palmolive Co. | 0.17% | 4,113 | $427K | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.16% | 1,731 | $411K | Reduce -5.4% |
| ADP Automatic Data Processing | 0.16% | 1,458 | $403K | Reduce -2.6% |
| FISV Fiserv Inc. | 0.16% | 2,232 | $401K | Reduce -4.3% |
| META Meta Platforms Inc. Class A | 0.15% | 699 | $400K | Add +13.1% |
| NSC Norfolk Southern Corp. | 0.15% | 1,604 | $399K | Add +0.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.15% | 1,026 | $394K | Reduce -10.4% |
| GOOG Alphabet Inc. Class C | 0.15% | 2,335 | $390K | Add +1.2% |
| ACN Accenture PLC Class A | 0.15% | 1,090 | $385K | Reduce -3.1% |
| HIG Hartford Insurance Group Inc. | 0.15% | 3,200 | $376K | No change |
| IEV iShares Europe ETF | 0.14% | 6,428 | $375K | New |
| TMO Thermo Fisher Scientific Inc. | 0.14% | 601 | $372K | Reduce -1.6% |
| BMY Bristol-Myers Squibb Co. | 0.14% | 7,076 | $366K | Reduce -5.1% |
| GEV GE Vernova Inc. | 0.14% | 1,426 | $364K | Add +3.7% |
| RITM Rithm Capital Corp. | 0.14% | 31,991 | $363K | Reduce -11.6% |
| NEE Nextera Energy Inc. | 0.14% | 4,146 | $350K | Reduce -11.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 1,583 | $350K | Add +4.9% |
| V Visa Inc. Class A | 0.13% | 1,268 | $349K | Add +19.5% |
| ITW Illinois Tool Works | 0.13% | 1,302 | $341K | Reduce -5.7% |
| UCON First Trust Smith Unconstrai | 0.13% | 13,475 | $339K | Add +7.5% |
| AFG American Financial Group Inc. | 0.13% | 2,514 | $338K | Add +0.6% |
| CMCSA Comcast Corp. Class A | 0.13% | 8,101 | $338K | Reduce -0.6% |
| CCI Crown Castle Inc. | 0.13% | 2,815 | $334K | Reduce -0.8% |
| IBMO iShares Ibonds Dec 2026 Term | 0.13% | 12,687 | $325K | No change |
| APD Air Products & Chemicals Inc. | 0.12% | 1,080 | $322K | Reduce -0.9% |
| IAGG iShares Intl Aggregate Bond | 0.12% | 6,167 | $320K | Add +4.3% |
| NOC Northrop Grumman Corp. | 0.12% | 604 | $319K | Reduce -4.3% |
| VIG Vanguard Dividend Apprec ETF | 0.12% | 1,573 | $312K | Reduce -6.4% |
| SPLV Invesco S&P 500 Low Volatili | 0.12% | 4,292 | $308K | Add +0.4% |
Options reported separately and not counted above: SPDR S&P 500 12/20/24 360 CALL calls ($696K).
Portfolio Sells Q2 2024 → Q3 2024
| EFV iShares MSCI Eafe Value ETF | Reduce -81.7% | 0.32% | −1.48 |
| IWF iShares Russell 1000 Growth | Reduce -11.9% | 1.18% | −0.27 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -9.7% | 0.36% | −0.08 |
| QCOM Qualcomm Inc. | Reduce -2.8% | 0.21% | −0.07 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -4.5% | 0.40% | −0.06 |
| VOO Vanguard S&P 500 ETF | Reduce -4.0% | 0.61% | −0.06 |
| IBDR iShares Ibonds Dec 2026 Term | Reduce -4.6% | 0.41% | −0.06 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | Reduce -4.8% | 0.41% | −0.06 |
| CVX Chevron Corp. | Reduce -3.6% | 0.25% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -14.7% | 0.33% | −0.05 |
| QUAL iShares MSCI USA Quality Fac | Reduce -5.3% | 0.34% | −0.04 |
| SCHB Schwab US Broad Market ETF | Reduce -5.4% | 0.31% | −0.04 |
| AAPL Apple Inc. | Reduce -0.6% | 2.08% | −0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -10.4% | 0.15% | −0.03 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -0.1% | 0.40% | −0.03 |
| AVGO Broadcom Inc. | Reduce -3.8% | 0.37% | −0.03 |
| RITM Rithm Capital Corp. | Reduce -11.6% | 0.14% | −0.03 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.2% | 0.34% | −0.02 |
| SHEL Shell PLC-ADR | Reduce -2.0% | 0.09% | −0.02 |
| IWD iShares Russell 1000 Value E | Reduce -4.7% | 0.26% | −0.02 |
| TJX TJX Companies Inc. | Reduce -4.9% | 0.19% | −0.02 |
| IXUS iShares Core Intl Stock ETF | Reduce -1.5% | 0.30% | −0.02 |
| WMB Williams Cos Inc. | Reduce -3.1% | 0.21% | −0.02 |
| EOG EOG Resources Inc. | Reduce -1.0% | 0.10% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -4.8% | 0.18% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -5.4% | 0.16% | −0.01 |
| SUB iShares Short-Term National | Reduce -2.5% | 0.10% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -6.4% | 0.12% | −0.01 |
| NVDA Nvidia Corp. | Reduce -1.6% | 0.08% | −0.01 |
| IEMG iShares Core MSCI Emerging | Reduce -1.1% | 0.18% | −0.01 |
| ITW Illinois Tool Works | Reduce -5.7% | 0.13% | −0.01 |
| PANW Palo Alto Networks Inc. | Reduce -0.8% | 0.08% | −0.01 |
| TGT Target Corp. | Reduce -2.5% | 0.10% | −0.01 |
| NEE Nextera Energy Inc. | Reduce -11.9% | 0.14% | −0.01 |
| OUSM Alps Oshares US Small-Cap Qu | Reduce -6.4% | 0.09% | −0.01 |
| CMCSA Comcast Corp. Class A | Reduce -0.6% | 0.13% | −0.01 |
| VNQ Vanguard Real Estate ETF | Reduce -7.4% | 0.18% | −0.01 |
| ABT Abbott Laboratories | Reduce -1.3% | 0.20% | −0.01 |
| BWA Borgwarner Inc. | Reduce -4.7% | 0.11% | −0.00 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.8% | 0.12% | −0.00 |
| CFG Citizens Financial Group | Reduce -4.2% | 0.11% | −0.00 |
| TMO Thermo Fisher Scientific Inc. | Reduce -1.6% | 0.14% | −0.00 |
| KDP Keurig Dr Pepper Inc. | Reduce -1.4% | 0.09% | −0.00 |
| ACN Accenture PLC Class A | Reduce -3.1% | 0.15% | +0.00 |
| TT Trane Technologies PLC | Reduce -4.9% | 0.24% | +0.00 |
| ADP Automatic Data Processing | Reduce -2.6% | 0.16% | +0.00 |
| APD Air Products & Chemicals Inc. | Reduce -0.9% | 0.12% | +0.00 |
| DUK Duke Energy Corp. | Reduce -1.0% | 0.17% | +0.00 |
| FITB Fifth Third Bancorp | Reduce -0.7% | 0.09% | +0.00 |
| NOC Northrop Grumman Corp. | Reduce -4.3% | 0.12% | +0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| IWR iShares Russell Mid-Cap ETF | Add +1230.8% | 1.27% | +1.17 |
| IWM iShares Russell 2000 ETF | New | 0.43% | +0.43 |
| PG The Procter & Gamble Co. | Add +22.2% | 3.19% | +0.41 |
| CTAS Cintas Corp. | Add +131.9% | 0.31% | +0.18 |
| ACWX iShares MSCI Acwi Ex US ETF | New | 0.17% | +0.17 |
| CL Colgate-Palmolive Co. | New | 0.17% | +0.17 |
| VWO Vanguard Ftse Emerging Marke | Add +123.5% | 0.29% | +0.16 |
| VEU Vanguard Ftse All-World Ex-U | Add +108.3% | 0.30% | +0.15 |
| IEV iShares Europe ETF | New | 0.14% | +0.14 |
| VTI VG Morningstar TS MKT ETF-US | Add +61.0% | 0.37% | +0.13 |
| EFA iShares MSCI Eafe ETF | Add +90.1% | 0.28% | +0.13 |
| VPL Vanguard Ftse Pacific ETF | New | 0.11% | +0.11 |
| AGG iShares Core U.S. Aggregate | Add +73.6% | 0.27% | +0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +34.0% | 0.47% | +0.10 |
| EEM iShares MSCI Emerging Market | Add +90.6% | 0.20% | +0.09 |
| KR Kroger Co. | New | 0.09% | +0.09 |
| SCHF Schwab Intl Equity ETF | Add +90.4% | 0.19% | +0.09 |
| MCD McDonald's Corp. | New | 0.09% | +0.09 |
| PNC PNC Financial Services Group | New | 0.09% | +0.09 |
| CVS CVS Health Corp. | New | 0.08% | +0.08 |
| JAJL Innovator Edp ETF - 6M Ja | New | 0.08% | +0.08 |
| INTF iShares International Equity | New | 0.08% | +0.08 |
| STXF Strive 500 ETF | New | 0.08% | +0.08 |
| PYPL PayPal Holdings Inc. | New | 0.08% | +0.08 |
| IVW iShares S&P 500 Growth ETF | New | 0.08% | +0.08 |
| IBMP iShares Ibonds Dec 2027 Term | New | 0.08% | +0.08 |
| DEO Diageo PLC-Sponsored ADR | New | 0.08% | +0.08 |
| MRK Merck & Co. Inc. | Add +56.9% | 0.28% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +37.4% | 0.21% | +0.05 |
| GEV GE Vernova Inc. | Add +3.7% | 0.14% | +0.04 |
| JNJ Johnson & Johnson | Add +10.4% | 0.44% | +0.04 |
| IBM Intl Business Machines Corp. | Add +4.9% | 0.14% | +0.02 |
| CARR Carrier Global Corp. | Add +0.2% | 0.17% | +0.02 |
| RTX RTX Corp. | Add +0.4% | 0.27% | +0.02 |
| META Meta Platforms Inc. Class A | Add +13.1% | 0.15% | +0.02 |
| ABBV Abbvie Inc. | Add +3.7% | 0.30% | +0.02 |
| IJR iShares Core S&P Small-Cap E | Add +2.1% | 9.79% | +0.02 |
| CINF Cincinnati Financial Corp. | Add +16.0% | 0.11% | +0.02 |
| V Visa Inc. Class A | Add +19.5% | 0.13% | +0.01 |
| NSC Norfolk Southern Corp. | Add +0.3% | 0.15% | +0.01 |
| SO The Southern Co. | Add +0.1% | 0.09% | +0.00 |
| USB US Bancorp | Add +0.1% | 0.12% | +0.00 |
| USRT iShares Core US REIT ETF | Add +0.9% | 0.09% | +0.00 |
| CSCO Cisco Systems Inc. | Add +0.1% | 0.09% | +0.00 |
| SPLV Invesco S&P 500 Low Volatili | Add +0.4% | 0.12% | −0.00 |
| UCON First Trust Smith Unconstrai | Add +7.5% | 0.13% | −0.00 |
| RLY SS Multi-Asset Real Ret ETF | Add +7.1% | 0.42% | −0.00 |
| AFG American Financial Group Inc. | Add +0.6% | 0.13% | −0.00 |
| AMZN Amazon.com Inc. | Add +12.0% | 0.10% | −0.00 |
| OTIS Otis Worldwide Corp. | Add +0.1% | 0.11% | −0.00 |
Options Activity Q2 2024 → Q3 2024
| SPDR S&P 500 12/20/24 360 CALL | call | New | 3,200 | $696K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.