Horan Securities, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 2, 2024), Horan Securities, Inc. reported 114 stock positions worth $211.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 48.1% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 10.3%) and iShares Core S&P Midcap ETF (IJH, 8.1%). Compared with Q4 2023, it opened 14 new positions, sold out of 6, added to 54 and reduced 42. The biggest buy was iShares Core S&P Midcap ETF (IJH, shares +332%) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −40%).
- Most Recent 13F
- Q2 2025
- Location
- CINCINNATI, X1
- CIK
- 0001671623
- Portfolio Value
- $211.9M (Q1 2024)
- SEC Filing
- 0001671623-24-000003 ↗ filed May 2, 2024
Holdings Value
Holdings 114 stocks · $211.9M
| IVV iShares Core S&P 500 ETF | 48.09% | 193,860 | $101.9M | Reduce -2.2% |
| IJR iShares Core S&P Small-Cap E | 10.28% | 197,133 | $21.8M | Reduce -40.1% |
| IJH iShares Core S&P Midcap ETF | 8.12% | 283,181 | $17.2M | Add +331.9% |
| PG The Procter & Gamble Co. | 2.69% | 35,147 | $5.7M | Reduce -8.8% |
| EFV iShares MSCI Eafe Value ETF | 2.00% | 77,963 | $4.2M | Add +3.5% |
| AAPL Apple Inc. | 1.87% | 23,168 | $4.0M | Add +7.3% |
| IWF iShares Russell 1000 Growth | 1.38% | 8,688 | $2.9M | Reduce -3.6% |
| MSFT Microsoft Corp. | 1.25% | 6,315 | $2.7M | Reduce -2.0% |
| VOO Vanguard S&P 500 ETF | 0.73% | 3,213 | $1.5M | Reduce -10.2% |
| MUB iShares National Muni Bond E | 0.68% | 13,368 | $1.4M | Add +41.5% |
| LCNB LCNB Corporation | 0.56% | 74,690 | $1.2M | No change |
| HI Hillenbrand Inc. | 0.51% | 21,430 | $1.1M | No change |
| JPM JPMorgan Chase & Co. | 0.49% | 5,225 | $1.0M | Reduce -0.3% |
| JNJ Johnson & Johnson | 0.48% | 6,483 | $1.0M | Add +30.9% |
| HD Home Depot Inc. | 0.48% | 2,630 | $1.0M | Add +56.3% |
| IEI iShares 3-7 Year Treasury Bo | 0.46% | 8,485 | $983K | Reduce -4.9% |
| IBDP iShares Ibonds Dec 2024 Term | 0.45% | 38,351 | $961K | Add +4.3% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.44% | 39,564 | $942K | New |
| IBDQ iShares Ibonds Dec 2025 Term | 0.44% | 37,915 | $941K | Add +4.9% |
| IBDR iShares Ibonds Dec 2026 Term | 0.44% | 39,433 | $940K | Add +11.5% |
| SPTS SS SPDR P St Term TSY ETF | 0.44% | 32,454 | $939K | Reduce -3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.41% | 2,087 | $878K | Add +3.5% |
| RLY SS Multi-Asset Real Ret ETF | 0.41% | 31,124 | $870K | Add +32.0% |
| EFG iShares MSCI Eafe Growth ETF | 0.40% | 8,256 | $857K | Add +19.3% |
| IEF iShares 7-10 Year Treasury B | 0.39% | 8,768 | $830K | Reduce -5.6% |
| QUAL iShares MSCI USA Quality Fac | 0.39% | 5,042 | $829K | Add +6.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.39% | 1,563 | $818K | Reduce -2.8% |
| GOOGL Alphabet Inc. Class A | 0.38% | 5,280 | $797K | Reduce -13.8% |
| AVGO Broadcom Inc. | 0.37% | 587 | $777K | Add +0.3% |
| CSX CSX Corp. | 0.35% | 20,136 | $746K | Reduce -6.5% |
| IXUS iShares Core Intl Stock ETF | 0.35% | 10,850 | $736K | Reduce -8.7% |
| GE General Electric | 0.34% | 4,099 | $719K | Add +1.3% |
| ABBV Abbvie Inc. | 0.33% | 3,846 | $700K | Add +5.4% |
| IWD iShares Russell 1000 Value E | 0.31% | 3,637 | $651K | Reduce -14.1% |
| WMT Walmart Inc. | 0.29% | 10,355 | $623K | Add +26.8% |
| SCHB Schwab US Broad Market ETF | 0.29% | 10,035 | $613K | Add +0.2% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.28% | 10,442 | $596K | Add +2.3% |
| QCOM Qualcomm Inc. | 0.26% | 3,251 | $550K | Reduce -1.7% |
| MRK Merck & Co. Inc. | 0.26% | 4,097 | $541K | Add +4.2% |
| PEP Pepsico Inc. | 0.25% | 3,016 | $528K | Add +1.8% |
| ABT Abbott Laboratories | 0.25% | 4,594 | $522K | Add +3.3% |
| TT Trane Technologies PLC | 0.24% | 1,706 | $512K | Reduce -20.2% |
| UITB Victoryshares Core Intermedi | 0.24% | 10,915 | $506K | New |
| CVX Chevron Corp. | 0.23% | 3,110 | $491K | Reduce -2.6% |
| WMB Williams Cos Inc. | 0.23% | 12,381 | $483K | Add +3.2% |
| XOM Exxon Mobil Corp. | 0.22% | 4,062 | $472K | Add +0.2% |
| ELV Elevance Health Inc. | 0.22% | 901 | $467K | No change |
| VZ Verizon Communications Inc. | 0.22% | 11,121 | $467K | Add +16.1% |
| VNQ Vanguard Real Estate ETF | 0.21% | 5,240 | $453K | Reduce -12.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 4,354 | $442K | Add +0.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.20% | 1,627 | $423K | Add +9.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.20% | 1,838 | $420K | Reduce -32.3% |
| IBMN iShares Ibonds Dec 2025 Term | 0.20% | 15,630 | $414K | Add +35.4% |
| AMGN Amgen Inc. | 0.19% | 1,452 | $413K | Reduce -0.1% |
| NSC Norfolk Southern Corp. | 0.19% | 1,592 | $406K | Add +0.4% |
| ACN Accenture PLC Class A | 0.18% | 1,124 | $390K | Reduce -0.3% |
| CMCSA Comcast Corp. Class A | 0.18% | 8,962 | $389K | Add +0.1% |
| DUK Duke Energy Corp. | 0.18% | 4,006 | $387K | Reduce -7.4% |
| GOOG Alphabet Inc. Class C | 0.18% | 2,457 | $374K | Reduce -11.0% |
| ADP Automatic Data Processing | 0.18% | 1,496 | $374K | Reduce -0.5% |
| FISV Fiserv Inc. | 0.18% | 2,332 | $373K | Add +0.7% |
| VEA Vanguard Ftse Developed ETF | 0.18% | 7,418 | $372K | Reduce -6.2% |
| ITW Illinois Tool Works | 0.17% | 1,380 | $370K | Reduce -2.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.17% | 1,073 | $369K | Add +32.3% |
| IBMM iShares Ibonds Dec 2024 Term | 0.17% | 13,704 | $356K | Add +16.1% |
| TMO Thermo Fisher Scientific Inc. | 0.17% | 611 | $355K | Add +2.5% |
| IEMG iShares Core MSCI Emerging | 0.17% | 6,800 | $351K | New |
| EFA iShares MSCI Eafe ETF | 0.16% | 4,360 | $348K | Reduce -28.4% |
| AFG American Financial Group Inc. | 0.16% | 2,487 | $339K | Reduce -1.5% |
| AGG iShares Core U.S. Aggregate | 0.16% | 3,462 | $339K | Reduce -13.2% |
| SCHW Schwab (charles) Corp. | 0.16% | 4,658 | $337K | Add +2.2% |
| HIG Hartford Insurance Group Inc. | 0.16% | 3,200 | $330K | Reduce -7.5% |
| UCON First Trust Smith Unconstrai | 0.15% | 13,096 | $322K | New |
| IAGG iShares Intl Aggregate Bond | 0.15% | 6,316 | $315K | New |
| NOC Northrop Grumman Corp. | 0.14% | 631 | $302K | Add +2.6% |
| NEE Nextera Energy Inc. | 0.14% | 4,701 | $300K | Add +0.5% |
| CCI Crown Castle Inc. | 0.14% | 2,838 | $300K | Add +0.8% |
| TGT Target Corp. | 0.14% | 1,672 | $296K | Add +0.7% |
| V Visa Inc. Class A | 0.14% | 1,061 | $296K | Reduce -0.2% |
| USB US Bancorp | 0.14% | 6,576 | $294K | Add +23.8% |
| BMY Bristol-Myers Squibb Co. | 0.14% | 5,352 | $290K | Add +5.0% |
| UPS United Parcel Service Class B | 0.14% | 1,938 | $288K | Reduce -3.3% |
| RTX RTX Corp. | 0.14% | 2,954 | $288K | Add +0.2% |
| CTAS Cintas Corp. | 0.14% | 418 | $287K | Add +0.2% |
| VIG Vanguard Dividend Apprec ETF | 0.14% | 1,568 | $286K | Add +11.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.13% | 1,480 | $283K | Add +0.2% |
| BWA Borgwarner Inc. | 0.13% | 8,119 | $282K | Reduce -0.1% |
| SPLV Invesco S&P 500 Low Volatili | 0.13% | 4,256 | $280K | Reduce -28.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.13% | 3,304 | $276K | Add +14.5% |
| HON Honeywell International Inc. | 0.13% | 1,332 | $273K | Add +8.4% |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 6,427 | $268K | Reduce -11.1% |
| EOG EOG Resources Inc. | 0.13% | 2,079 | $266K | Add +4.8% |
| CFG Citizens Financial Group | 0.12% | 7,284 | $264K | Add +0.2% |
| APD Air Products & Chemicals Inc. | 0.12% | 1,090 | $264K | New |
| ADBE Adobe Inc. | 0.12% | 517 | $261K | Reduce -3.7% |
| CVS CVS Health Corp. | 0.12% | 3,203 | $255K | Reduce -0.8% |
| EEM iShares MSCI Emerging Market | 0.12% | 6,155 | $253K | Reduce -57.2% |
| SHEL Shell PLC-ADR | 0.12% | 3,709 | $249K | Add +2.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.11% | 4,074 | $239K | Reduce -19.7% |
| IWR iShares Russell Mid-Cap ETF | 0.11% | 2,800 | $235K | Reduce -21.5% |
Portfolio Sells Q4 2023 → Q1 2024
| IJR iShares Core S&P Small-Cap E | Reduce -40.1% | 10.28% | −7.65 |
| JPST JPMorgan Ultra-Short Income | Sold out | 0.00% | −0.30 |
| EEM iShares MSCI Emerging Market | Reduce -57.2% | 0.12% | −0.17 |
| SUB iShares Short-Term National | Reduce -60.6% | 0.10% | −0.17 |
| PG The Procter & Gamble Co. | Reduce -8.8% | 2.69% | −0.15 |
| DOW Dow Inc. | Sold out | 0.00% | −0.12 |
| USRT iShares Core US REIT ETF | Sold out | 0.00% | −0.12 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.11 |
| SO The Southern Co. | Sold out | 0.00% | −0.11 |
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −0.10 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -32.3% | 0.20% | −0.09 |
| EFA iShares MSCI Eafe ETF | Reduce -28.4% | 0.16% | −0.07 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -4.9% | 0.46% | −0.06 |
| IEF iShares 7-10 Year Treasury B | Reduce -5.6% | 0.39% | −0.06 |
| VOO Vanguard S&P 500 ETF | Reduce -10.2% | 0.73% | −0.06 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -28.4% | 0.13% | −0.06 |
| GOOGL Alphabet Inc. Class A | Reduce -13.8% | 0.38% | −0.05 |
| VNQ Vanguard Real Estate ETF | Reduce -12.1% | 0.21% | −0.05 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -3.2% | 0.44% | −0.05 |
| IWD iShares Russell 1000 Value E | Reduce -14.1% | 0.31% | −0.04 |
| IXUS iShares Core Intl Stock ETF | Reduce -8.7% | 0.35% | −0.04 |
| AGG iShares Core U.S. Aggregate | Reduce -13.2% | 0.16% | −0.04 |
| ADBE Adobe Inc. | Reduce -3.7% | 0.12% | −0.04 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -19.7% | 0.11% | −0.03 |
| DUK Duke Energy Corp. | Reduce -7.4% | 0.18% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -21.5% | 0.11% | −0.03 |
| CSX CSX Corp. | Reduce -6.5% | 0.35% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -11.1% | 0.13% | −0.02 |
| UPS United Parcel Service Class B | Reduce -3.3% | 0.14% | −0.02 |
| TT Trane Technologies PLC | Reduce -20.2% | 0.24% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -11.0% | 0.18% | −0.02 |
| AMGN Amgen Inc. | Reduce -0.1% | 0.19% | −0.02 |
| ACN Accenture PLC Class A | Reduce -0.3% | 0.18% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -6.2% | 0.18% | −0.01 |
| BWA Borgwarner Inc. | Reduce -0.1% | 0.13% | −0.01 |
| ITW Illinois Tool Works | Reduce -2.8% | 0.17% | −0.01 |
| CVX Chevron Corp. | Reduce -2.6% | 0.23% | −0.01 |
| CVS CVS Health Corp. | Reduce -0.8% | 0.12% | −0.01 |
| ADP Automatic Data Processing | Reduce -0.5% | 0.18% | +0.00 |
| V Visa Inc. Class A | Reduce -0.2% | 0.14% | +0.00 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.8% | 0.39% | +0.00 |
| IWF iShares Russell 1000 Growth | Reduce -3.6% | 1.38% | +0.01 |
| AFG American Financial Group Inc. | Reduce -1.5% | 0.16% | +0.01 |
| HIG Hartford Insurance Group Inc. | Reduce -7.5% | 0.16% | +0.02 |
| QCOM Qualcomm Inc. | Reduce -1.7% | 0.26% | +0.02 |
| MSFT Microsoft Corp. | Reduce -2.0% | 1.25% | +0.03 |
| JPM JPMorgan Chase & Co. | Reduce -0.3% | 0.49% | +0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -2.2% | 48.09% | +0.48 |
Portfolio Buys Q4 2023 → Q1 2024
| IJH iShares Core S&P Midcap ETF | Add +331.9% | 8.12% | +6.29 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | New | 0.44% | +0.44 |
| UITB Victoryshares Core Intermedi | New | 0.24% | +0.24 |
| HD Home Depot Inc. | Add +56.3% | 0.48% | +0.18 |
| IEMG iShares Core MSCI Emerging | New | 0.17% | +0.17 |
| MUB iShares National Muni Bond E | Add +41.5% | 0.68% | +0.16 |
| UCON First Trust Smith Unconstrai | New | 0.15% | +0.15 |
| IAGG iShares Intl Aggregate Bond | New | 0.15% | +0.15 |
| APD Air Products & Chemicals Inc. | New | 0.12% | +0.12 |
| CINF Cincinnati Financial Corp. | New | 0.10% | +0.10 |
| OUSM Alps Oshares US Small-Cap Qu | New | 0.10% | +0.10 |
| TROW T Rowe Price Group Inc. | New | 0.10% | +0.10 |
| AMZN Amazon.com Inc. | New | 0.10% | +0.10 |
| MCD McDonald's Corp. | New | 0.10% | +0.10 |
| AMP Ameriprise Financial Inc. | New | 0.10% | +0.10 |
| PYPL PayPal Holdings Inc. | New | 0.10% | +0.10 |
| JNJ Johnson & Johnson | Add +30.9% | 0.48% | +0.09 |
| RLY SS Multi-Asset Real Ret ETF | Add +32.0% | 0.41% | +0.09 |
| GE General Electric | Add +1.3% | 0.34% | +0.08 |
| RITM Rithm Capital Corp. | New | 0.08% | +0.08 |
| WMT Walmart Inc. | Add +26.8% | 0.29% | +0.08 |
| EFG iShares MSCI Eafe Growth ETF | Add +19.3% | 0.40% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.5% | 0.41% | +0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +32.3% | 0.17% | +0.05 |
| ABBV Abbvie Inc. | Add +5.4% | 0.33% | +0.05 |
| QUAL iShares MSCI USA Quality Fac | Add +6.8% | 0.39% | +0.04 |
| IBMN iShares Ibonds Dec 2025 Term | Add +35.4% | 0.20% | +0.04 |
| MRK Merck & Co. Inc. | Add +4.2% | 0.26% | +0.04 |
| AVGO Broadcom Inc. | Add +0.3% | 0.37% | +0.04 |
| VZ Verizon Communications Inc. | Add +16.1% | 0.22% | +0.04 |
| EFV iShares MSCI Eafe Value ETF | Add +3.5% | 2.00% | +0.03 |
| USB US Bancorp | Add +23.8% | 0.14% | +0.02 |
| VTI VG Morningstar TS MKT ETF-US | Add +9.9% | 0.20% | +0.02 |
| FISV Fiserv Inc. | Add +0.7% | 0.18% | +0.02 |
| TGT Target Corp. | Add +0.7% | 0.14% | +0.02 |
| XOM Exxon Mobil Corp. | Add +0.2% | 0.22% | +0.02 |
| IBDR iShares Ibonds Dec 2026 Term | Add +11.5% | 0.44% | +0.02 |
| WMB Williams Cos Inc. | Add +3.2% | 0.23% | +0.02 |
| USMV iShares MSCI USA Min Vol Fac | Add +14.5% | 0.13% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Add +11.8% | 0.14% | +0.01 |
| IBMM iShares Ibonds Dec 2024 Term | Add +16.1% | 0.17% | +0.01 |
| IBM Intl Business Machines Corp. | Add +0.2% | 0.13% | +0.01 |
| RTX RTX Corp. | Add +0.2% | 0.14% | +0.01 |
| CTAS Cintas Corp. | Add +0.2% | 0.14% | +0.01 |
| SCHB Schwab US Broad Market ETF | Add +0.2% | 0.29% | +0.01 |
| TMO Thermo Fisher Scientific Inc. | Add +2.5% | 0.17% | +0.01 |
| BMY Bristol-Myers Squibb Co. | Add +5.0% | 0.14% | +0.01 |
| EOG EOG Resources Inc. | Add +4.8% | 0.13% | +0.00 |
| TJX TJX Companies Inc. | Add +0.7% | 0.21% | +0.00 |
| IBMO iShares Ibonds Dec 2026 Term | Add +11.6% | 0.11% | +0.00 |