Horan Securities, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Horan Securities, Inc. reported 139 stock positions worth $258.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 47.0% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 9.8%) and iShares Core S&P Midcap ETF (IJH, 7.7%). Compared with Q2 2024, it opened 16 new positions, added to 55 and reduced 56. The biggest buy was iShares Russell Mid-Cap ETF (IWR, shares +1231%) and the biggest sale iShares MSCI Eafe Value ETF (EFV, shares −82%).

Most Recent 13F
Q2 2025
Location
CINCINNATI, X1
CIK
0001671623
Portfolio Value
$258.6M (Q3 2024)
SEC Filing
0001671623-24-000006 ↗ filed Nov 12, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $211.9M Q1 2024 Q2 2024: $231.3M Q2 2024 Q3 2024: $258.6M $258.6M Q3 2024 Q4 2024: $263.6M Q4 2024 Q1 2025: $264.3M Q1 2025 Q2 2025: $284.2M Q2 2025

Holdings 139 stocks · $258.6M
IVV iShares Core S&P 500 ETF 46.96% 210,539 $121.4M Add +2.7%
IJR iShares Core S&P Small-Cap E 9.79% 216,464 $25.3M Add +2.1%
IJH iShares Core S&P Midcap ETF 7.70% 319,628 $19.9M Add +4.5%
PG The Procter & Gamble Co. 3.19% 47,565 $8.2M Add +22.2%
AAPL Apple Inc. 2.08% 23,078 $5.4M Reduce -0.6%
IWR iShares Russell Mid-Cap ETF 1.27% 37,341 $3.3M Add +1230.8%
IWF iShares Russell 1000 Growth 1.18% 8,095 $3.0M Reduce -11.9%
MSFT Microsoft Corp. 1.10% 6,603 $2.8M Add +5.0%
VOO Vanguard S&P 500 ETF 0.61% 2,997 $1.6M Reduce -4.0%
LMT Lockheed Martin Corp. 0.56% 2,490 $1.5M No change
MUB iShares National Muni Bond E 0.54% 12,752 $1.4M Add +4.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.47% 2,097 $1.2M Add +34.0%
JNJ Johnson & Johnson 0.44% 7,088 $1.1M Add +10.4%
LCNB LCNB Corporation 0.44% 74,690 $1.1M No change
JPM JPMorgan Chase & Co. 0.43% 5,306 $1.1M Add +1.3%
IWM iShares Russell 2000 ETF 0.43% 4,995 $1.1M New
GE General Electric filed as GE AEROSPACE 0.43% 5,831 $1.1M Reduce -2.0%
RLY SS Multi-Asset Real Ret ETF 0.42% 37,429 $1.1M Add +7.1%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.41% 43,609 $1.1M Reduce -4.8%
HD Home Depot Inc. 0.41% 2,619 $1.1M Reduce -1.0%
IBDR iShares Ibonds Dec 2026 Term 0.41% 43,322 $1.1M Reduce -4.6%
IBDQ iShares Ibonds Dec 2025 Term 0.40% 41,635 $1.0M Reduce -4.5%
IEI iShares 3-7 Year Treasury Bo 0.40% 8,561 $1.0M Reduce -0.1%
CSX CSX Corp. 0.38% 28,776 $994K No change
SPTS SS SPDR P St Term TSY ETF 0.37% 32,867 $967K Add +0.4%
AVGO Broadcom Inc. 0.37% 5,588 $964K Reduce -3.8%
VTI VG Morningstar TS MKT ETF-US 0.37% 3,385 $959K Add +61.0%
EFG iShares MSCI Eafe Growth ETF 0.36% 8,701 $937K Add +0.2%
IBDP iShares Ibonds Dec 2024 Term 0.36% 36,696 $925K Reduce -9.7%
QUAL iShares MSCI USA Quality Fac 0.34% 4,950 $888K Reduce -5.3%
IEF iShares 7-10 Year Treasury B 0.34% 8,850 $868K Reduce -0.2%
GOOGL Alphabet Inc. Class A 0.33% 5,198 $862K Add +0.5%
BRK.B Berkshire Hathaway Inc. Class B 0.33% 1,866 $859K Reduce -14.7%
EFV iShares MSCI Eafe Value ETF 0.32% 14,424 $830K Reduce -81.7%
SCHB Schwab US Broad Market ETF 0.31% 12,075 $803K Reduce -5.4%
CTAS Cintas Corp. 0.31% 3,878 $798K Add +131.9%
ABBV Abbvie Inc. 0.30% 3,995 $789K Add +3.7%
IXUS iShares Core Intl Stock ETF 0.30% 10,857 $789K Reduce -1.5%
VEU Vanguard Ftse All-World Ex-U 0.30% 12,284 $774K Add +108.3%
WMT Walmart Inc. 0.30% 9,543 $771K Reduce -2.4%
VWO Vanguard Ftse Emerging Marke 0.29% 15,589 $746K Add +123.5%
MRK Merck & Co. Inc. 0.28% 6,433 $731K Add +56.9%
EFA iShares MSCI Eafe ETF 0.28% 8,675 $725K Add +90.1%
RTX RTX Corp. 0.27% 5,777 $700K Add +0.4%
AGG iShares Core U.S. Aggregate 0.27% 6,836 $692K Add +73.6%
IWD iShares Russell 1000 Value E 0.26% 3,535 $671K Reduce -4.7%
CVX Chevron Corp. 0.25% 4,310 $635K Reduce -3.6%
TT Trane Technologies PLC 0.24% 1,625 $632K Reduce -4.9%
FNDA Schwab Fndmntl US SM Co. ETF 0.24% 10,555 $629K Add +1.4%
HI Hillenbrand Inc. 0.22% 20,627 $573K No change
UITB Victoryshares Core Intermedi 0.21% 11,559 $554K Add +5.3%
WMB Williams Cos Inc. 0.21% 11,999 $548K Reduce -3.1%
VEA Vanguard Ftse Developed ETF 0.21% 10,160 $537K Add +37.4%
QCOM Qualcomm Inc. 0.21% 3,148 $535K Reduce -2.8%
XOM Exxon Mobil Corp. 0.20% 4,447 $521K Add +0.3%
EEM iShares MSCI Emerging Market 0.20% 11,284 $517K Add +90.6%
ABT Abbott Laboratories 0.20% 4,525 $516K Reduce -1.3%
ET Energy Transfer LP 0.20% 31,988 $513K Add +3.2%
PEP Pepsico Inc. 0.20% 3,014 $513K No change
SCHF Schwab Intl Equity ETF 0.19% 12,184 $501K Add +90.4%
IBMN iShares Ibonds Dec 2025 Term 0.19% 18,688 $498K No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.19% 4,140 $487K Reduce -4.9%
VNQ Vanguard Real Estate ETF 0.18% 4,860 $473K Reduce -7.4%
AMGN Amgen Inc. 0.18% 1,457 $469K Add +0.3%
ELV Elevance Health Inc. 0.18% 901 $469K No change
IEMG iShares Core MSCI Emerging 0.18% 8,106 $465K Reduce -1.1%
VZ Verizon Communications Inc. 0.18% 10,290 $462K Reduce -4.8%
DUK Duke Energy Corp. 0.17% 3,885 $448K Reduce -1.0%
CARR Carrier Global Corp. 0.17% 5,532 $445K Add +0.2%
ACWX iShares MSCI Acwi Ex US ETF 0.17% 7,736 $443K New
IBMM iShares Ibonds Dec 2024 Term 0.17% 16,818 $439K No change
CL Colgate-Palmolive Co. 0.17% 4,113 $427K New
VB Vanguard Most SM-Cap ETF-Usd 0.16% 1,731 $411K Reduce -5.4%
ADP Automatic Data Processing 0.16% 1,458 $403K Reduce -2.6%
FISV Fiserv Inc. 0.16% 2,232 $401K Reduce -4.3%
META Meta Platforms Inc. Class A 0.15% 699 $400K Add +13.1%
NSC Norfolk Southern Corp. 0.15% 1,604 $399K Add +0.3%
VUG Vanguard Mrngstar GR ETF-Sui 0.15% 1,026 $394K Reduce -10.4%
GOOG Alphabet Inc. Class C 0.15% 2,335 $390K Add +1.2%
ACN Accenture PLC Class A 0.15% 1,090 $385K Reduce -3.1%
HIG Hartford Insurance Group Inc. 0.15% 3,200 $376K No change
IEV iShares Europe ETF 0.14% 6,428 $375K New
TMO Thermo Fisher Scientific Inc. 0.14% 601 $372K Reduce -1.6%
BMY Bristol-Myers Squibb Co. 0.14% 7,076 $366K Reduce -5.1%
GEV GE Vernova Inc. 0.14% 1,426 $364K Add +3.7%
RITM Rithm Capital Corp. 0.14% 31,991 $363K Reduce -11.6%
NEE Nextera Energy Inc. 0.14% 4,146 $350K Reduce -11.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.14% 1,583 $350K Add +4.9%
V Visa Inc. Class A 0.13% 1,268 $349K Add +19.5%
ITW Illinois Tool Works 0.13% 1,302 $341K Reduce -5.7%
UCON First Trust Smith Unconstrai 0.13% 13,475 $339K Add +7.5%
AFG American Financial Group Inc. 0.13% 2,514 $338K Add +0.6%
CMCSA Comcast Corp. Class A 0.13% 8,101 $338K Reduce -0.6%
CCI Crown Castle Inc. 0.13% 2,815 $334K Reduce -0.8%
IBMO iShares Ibonds Dec 2026 Term 0.13% 12,687 $325K No change
APD Air Products & Chemicals Inc. 0.12% 1,080 $322K Reduce -0.9%
IAGG iShares Intl Aggregate Bond 0.12% 6,167 $320K Add +4.3%
NOC Northrop Grumman Corp. 0.12% 604 $319K Reduce -4.3%
VIG Vanguard Dividend Apprec ETF 0.12% 1,573 $312K Reduce -6.4%
SPLV Invesco S&P 500 Low Volatili 0.12% 4,292 $308K Add +0.4%
SCHW Schwab (charles) Corp. 0.12% 4,716 $306K Add +1.3%
USB US Bancorp 0.12% 6,595 $302K Add +0.1%
USMV iShares MSCI USA Min Vol Fac 0.12% 3,281 $300K Reduce -0.8%
VPL Vanguard Ftse Pacific ETF 0.11% 3,779 $296K New
OTIS Otis Worldwide Corp. 0.11% 2,765 $287K Add +0.1%
BWA Borgwarner Inc. 0.11% 7,735 $281K Reduce -4.7%
ADBE Adobe Inc. 0.11% 540 $279K Add +4.5%
CFG Citizens Financial Group 0.11% 6,769 $278K Reduce -4.2%
CINF Cincinnati Financial Corp. 0.11% 2,035 $277K Add +16.0%
UPS United Parcel Service Class B 0.10% 1,950 $266K Add +0.7%
AMZN Amazon.com Inc. 0.10% 1,417 $264K Add +12.0%
TGT Target Corp. 0.10% 1,632 $254K Reduce -2.5%
EOG EOG Resources Inc. 0.10% 2,061 $253K Reduce -1.0%
SUB iShares Short-Term National 0.10% 2,363 $251K Reduce -2.5%
CSCO Cisco Systems Inc. 0.09% 4,609 $245K Add +0.1%
IGSB iShares 1-5Y Inv Grade Corp. 0.09% 4,623 $243K Add +1.0%
SO The Southern Co. 0.09% 2,696 $243K Add +0.1%
SHEL Shell PLC-ADR 0.09% 3,637 $240K Reduce -2.0%
USRT iShares Core US REIT ETF 0.09% 3,850 $237K Add +0.9%
FITB Fifth Third Bancorp 0.09% 5,493 $235K Reduce -0.7%
KR Kroger Co. 0.09% 4,081 $234K New
KDP Keurig Dr Pepper Inc. 0.09% 6,135 $230K Reduce -1.4%
OUSM Alps Oshares US Small-Cap Qu 0.09% 5,077 $229K Reduce -6.4%
MCD McDonald's Corp. 0.09% 739 $225K New
PNC PNC Financial Services Group 0.09% 1,207 $223K New
XEXGX Eaton Vance Tax-Managed Glob 0.09% 25,279 $220K Add +1.2%
AMP Ameriprise Financial Inc. 0.09% 469 $220K No change
IWB iShares Russell 1000 ETF 0.08% 695 $219K Add +0.3%
CVS CVS Health Corp. 0.08% 3,405 $214K New
JAJL Innovator Edp ETF - 6M Ja 0.08% 8,000 $213K New
INTF iShares International Equity 0.08% 6,642 $209K New
STXF Strive 500 ETF 0.08% 5,614 $207K New
PANW Palo Alto Networks Inc. 0.08% 605 $207K Reduce -0.8%
PYPL PayPal Holdings Inc. 0.08% 2,644 $206K New
IVW iShares S&P 500 Growth ETF 0.08% 2,150 $206K New
IBMP iShares Ibonds Dec 2027 Term 0.08% 7,995 $203K New
DEO Diageo PLC-Sponsored ADR 0.08% 1,447 $203K New
NVDA Nvidia Corp. 0.08% 1,663 $202K Reduce -1.6%
HRTX Heron Therapeutics Inc. 0.02% 29,310 $58K No change

Options reported separately and not counted above: SPDR S&P 500 12/20/24 360 CALL calls ($696K).

Portfolio Sells Q2 2024 → Q3 2024
EFV iShares MSCI Eafe Value ETF Reduce -81.7% 0.32% −1.48
IWF iShares Russell 1000 Growth Reduce -11.9% 1.18% −0.27
IBDP iShares Ibonds Dec 2024 Term Reduce -9.7% 0.36% −0.08
QCOM Qualcomm Inc. Reduce -2.8% 0.21% −0.07
IBDQ iShares Ibonds Dec 2025 Term Reduce -4.5% 0.40% −0.06
VOO Vanguard S&P 500 ETF Reduce -4.0% 0.61% −0.06
IBDR iShares Ibonds Dec 2026 Term Reduce -4.6% 0.41% −0.06
IBDS Ishrs Ibnds Dec 27 Corp. ETF Reduce -4.8% 0.41% −0.06
CVX Chevron Corp. Reduce -3.6% 0.25% −0.06
BRK.B Berkshire Hathaway Inc. Class B Reduce -14.7% 0.33% −0.05
QUAL iShares MSCI USA Quality Fac Reduce -5.3% 0.34% −0.04
SCHB Schwab US Broad Market ETF Reduce -5.4% 0.31% −0.04
AAPL Apple Inc. Reduce -0.6% 2.08% −0.03
VUG Vanguard Mrngstar GR ETF-Sui Reduce -10.4% 0.15% −0.03
IEI iShares 3-7 Year Treasury Bo Reduce -0.1% 0.40% −0.03
AVGO Broadcom Inc. Reduce -3.8% 0.37% −0.03
RITM Rithm Capital Corp. Reduce -11.6% 0.14% −0.03
IEF iShares 7-10 Year Treasury B Reduce -0.2% 0.34% −0.02
SHEL Shell PLC-ADR Reduce -2.0% 0.09% −0.02
IWD iShares Russell 1000 Value E Reduce -4.7% 0.26% −0.02
TJX TJX Companies Inc. Reduce -4.9% 0.19% −0.02
IXUS iShares Core Intl Stock ETF Reduce -1.5% 0.30% −0.02
WMB Williams Cos Inc. Reduce -3.1% 0.21% −0.02
EOG EOG Resources Inc. Reduce -1.0% 0.10% −0.02
VZ Verizon Communications Inc. Reduce -4.8% 0.18% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -5.4% 0.16% −0.01
SUB iShares Short-Term National Reduce -2.5% 0.10% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -6.4% 0.12% −0.01
NVDA Nvidia Corp. Reduce -1.6% 0.08% −0.01
IEMG iShares Core MSCI Emerging Reduce -1.1% 0.18% −0.01
ITW Illinois Tool Works Reduce -5.7% 0.13% −0.01
PANW Palo Alto Networks Inc. Reduce -0.8% 0.08% −0.01
TGT Target Corp. Reduce -2.5% 0.10% −0.01
NEE Nextera Energy Inc. Reduce -11.9% 0.14% −0.01
OUSM Alps Oshares US Small-Cap Qu Reduce -6.4% 0.09% −0.01
CMCSA Comcast Corp. Class A Reduce -0.6% 0.13% −0.01
VNQ Vanguard Real Estate ETF Reduce -7.4% 0.18% −0.01
ABT Abbott Laboratories Reduce -1.3% 0.20% −0.01
BWA Borgwarner Inc. Reduce -4.7% 0.11% −0.00
USMV iShares MSCI USA Min Vol Fac Reduce -0.8% 0.12% −0.00
CFG Citizens Financial Group Reduce -4.2% 0.11% −0.00
TMO Thermo Fisher Scientific Inc. Reduce -1.6% 0.14% −0.00
KDP Keurig Dr Pepper Inc. Reduce -1.4% 0.09% −0.00
ACN Accenture PLC Class A Reduce -3.1% 0.15% +0.00
TT Trane Technologies PLC Reduce -4.9% 0.24% +0.00
ADP Automatic Data Processing Reduce -2.6% 0.16% +0.00
APD Air Products & Chemicals Inc. Reduce -0.9% 0.12% +0.00
DUK Duke Energy Corp. Reduce -1.0% 0.17% +0.00
FITB Fifth Third Bancorp Reduce -0.7% 0.09% +0.00
NOC Northrop Grumman Corp. Reduce -4.3% 0.12% +0.00

Portfolio Buys Q2 2024 → Q3 2024
IWR iShares Russell Mid-Cap ETF Add +1230.8% 1.27% +1.17
IWM iShares Russell 2000 ETF New 0.43% +0.43
PG The Procter & Gamble Co. Add +22.2% 3.19% +0.41
CTAS Cintas Corp. Add +131.9% 0.31% +0.18
ACWX iShares MSCI Acwi Ex US ETF New 0.17% +0.17
CL Colgate-Palmolive Co. New 0.17% +0.17
VWO Vanguard Ftse Emerging Marke Add +123.5% 0.29% +0.16
VEU Vanguard Ftse All-World Ex-U Add +108.3% 0.30% +0.15
IEV iShares Europe ETF New 0.14% +0.14
VTI VG Morningstar TS MKT ETF-US Add +61.0% 0.37% +0.13
EFA iShares MSCI Eafe ETF Add +90.1% 0.28% +0.13
VPL Vanguard Ftse Pacific ETF New 0.11% +0.11
AGG iShares Core U.S. Aggregate Add +73.6% 0.27% +0.10
SPY SS SPDR S&P 500 ETF Trust-US Add +34.0% 0.47% +0.10
EEM iShares MSCI Emerging Market Add +90.6% 0.20% +0.09
KR Kroger Co. New 0.09% +0.09
SCHF Schwab Intl Equity ETF Add +90.4% 0.19% +0.09
MCD McDonald's Corp. New 0.09% +0.09
PNC PNC Financial Services Group New 0.09% +0.09
CVS CVS Health Corp. New 0.08% +0.08
JAJL Innovator Edp ETF - 6M Ja New 0.08% +0.08
INTF iShares International Equity New 0.08% +0.08
STXF Strive 500 ETF New 0.08% +0.08
PYPL PayPal Holdings Inc. New 0.08% +0.08
IVW iShares S&P 500 Growth ETF New 0.08% +0.08
IBMP iShares Ibonds Dec 2027 Term New 0.08% +0.08
DEO Diageo PLC-Sponsored ADR New 0.08% +0.08
MRK Merck & Co. Inc. Add +56.9% 0.28% +0.06
VEA Vanguard Ftse Developed ETF Add +37.4% 0.21% +0.05
GEV GE Vernova Inc. Add +3.7% 0.14% +0.04
JNJ Johnson & Johnson Add +10.4% 0.44% +0.04
IBM Intl Business Machines Corp. Add +4.9% 0.14% +0.02
CARR Carrier Global Corp. Add +0.2% 0.17% +0.02
RTX RTX Corp. Add +0.4% 0.27% +0.02
META Meta Platforms Inc. Class A Add +13.1% 0.15% +0.02
ABBV Abbvie Inc. Add +3.7% 0.30% +0.02
IJR iShares Core S&P Small-Cap E Add +2.1% 9.79% +0.02
CINF Cincinnati Financial Corp. Add +16.0% 0.11% +0.02
V Visa Inc. Class A Add +19.5% 0.13% +0.01
NSC Norfolk Southern Corp. Add +0.3% 0.15% +0.01
SO The Southern Co. Add +0.1% 0.09% +0.00
USB US Bancorp Add +0.1% 0.12% +0.00
USRT iShares Core US REIT ETF Add +0.9% 0.09% +0.00
CSCO Cisco Systems Inc. Add +0.1% 0.09% +0.00
SPLV Invesco S&P 500 Low Volatili Add +0.4% 0.12% −0.00
UCON First Trust Smith Unconstrai Add +7.5% 0.13% −0.00
RLY SS Multi-Asset Real Ret ETF Add +7.1% 0.42% −0.00
AFG American Financial Group Inc. Add +0.6% 0.13% −0.00
AMZN Amazon.com Inc. Add +12.0% 0.10% −0.00
OTIS Otis Worldwide Corp. Add +0.1% 0.11% −0.00

Options Activity Q2 2024 → Q3 2024
SPDR S&P 500 12/20/24 360 CALL call New 3,200 $696K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2025 152$284.2MIVV, IJH, IJR, PG, AAPL
Q1 2025 135$264.3MIVV, IJR, IJH, PG, AAPL
Q4 2024 129$263.6MIVV, IJR, IJH, PG, AAPL
Q3 2024 139$258.6MIVV, IJR, IJH, PG, AAPL
Q2 2024 123$231.3MIVV, IJR, IJH, PG, AAPL
Q1 2024 114$211.9MIVV, IJR, IJH, PG, EFV