Horan Securities, Inc.

Name: Horan Securities, Inc. 13F holdings, Q1 2025
Creator: Horan Securities, Inc.
Published: 2025-05-12

Q2 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 12, 2025), Horan Securities, Inc. reported 135 stock positions worth $264.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 47.8% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 9.1%) and iShares Core S&P Midcap ETF (IJH, 7.8%). Compared with Q4 2024, it opened 11 new positions, sold out of 5, added to 60 and reduced 54. The biggest buy was Procter & Gamble (PG, shares +39%) and the biggest sale Apple (AAPL, shares −5%).

Most Recent 13F: Q2 2025
Location: CINCINNATI, X1
CIK: 0001671623
Portfolio Value: $264.3M (Q1 2025)
SEC Filing: 0001671623-25-000002 ↗ filed May 12, 2025

Holdings Value

Holdings 135 stocks · $264.3M


IVV iShares Core S&P 500 ETF	47.75%	224,619	$126.2M	Add +3.0%
IJR iShares Core S&P Small-Cap E	9.05%	228,761	$23.9M	Add +3.3%
IJH iShares Core S&P Midcap ETF	7.79%	353,007	$20.6M	Add +3.0%
PG The Procter & Gamble Co.	4.30%	66,729	$11.4M	Add +39.4%
AAPL Apple Inc.	1.84%	21,946	$4.9M	Reduce -5.2%
IWF iShares Russell 1000 Growth	1.11%	8,099	$2.9M	Reduce -0.0%
MSFT Microsoft Corp.	0.89%	6,291	$2.4M	Reduce -6.2%
VTI VG Morningstar TS MKT ETF-US	0.81%	7,832	$2.2M	Reduce -1.7%
IWR iShares Russell Mid-Cap ETF	0.66%	20,434	$1.7M	Add +0.1%
VOO Vanguard S&P 500 ETF	0.59%	3,057	$1.6M	Add +0.3%
EFV iShares MSCI Eafe Value ETF	0.55%	24,598	$1.4M	Add +93.0%
MUB iShares National Muni Bond E	0.53%	13,183	$1.4M	Add +1.0%
QUAL iShares MSCI USA Quality Fac	0.49%	7,522	$1.3M	Add +55.7%
RLY SS Multi-Asset Real Ret ETF	0.48%	44,683	$1.3M	Add +11.9%
JPM JPMorgan Chase & Co.	0.45%	4,832	$1.2M	Reduce -6.7%
SPY SS SPDR S&P 500 ETF Trust-US	0.45%	2,110	$1.2M	Add +0.3%
JNJ Johnson & Johnson	0.43%	6,901	$1.1M	Reduce -3.9%
VIG Vanguard Dividend Apprec ETF	0.42%	5,759	$1.1M	Add +265.6%
LCNB LCNB Corporation	0.42%	74,896	$1.1M	Add +0.0%
LMT Lockheed Martin Corp.	0.42%	2,470	$1.1M	Reduce -0.8%
SPTS SS SPDR P St Term TSY ETF	0.40%	36,544	$1.1M	Reduce -4.4%
IEI iShares 3-7 Year Treasury Bo	0.40%	8,963	$1.1M	Add +4.8%
IWM iShares Russell 2000 ETF	0.38%	5,022	$1.0M	Add +0.2%
IBDQ iShares Ibonds Dec 2025 Term	0.38%	39,544	$995K	Reduce -0.5%
AGG iShares Core U.S. Aggregate	0.37%	10,013	$990K	Add +8.3%
EFG iShares MSCI Eafe Growth ETF	0.37%	9,766	$977K	Add +21.8%
IBDS Ishrs Ibnds Dec 27 Corp. ETF	0.37%	40,149	$971K	Reduce -0.9%
IBDR iShares Ibonds Dec 2026 Term	0.37%	40,063	$970K	Reduce -0.8%
GE General Electric filed as GE AEROSPACE	0.36%	4,811	$963K	Add +0.6%
IBDT iShares Ibonds Dec 2028 ETF	0.36%	37,725	$953K	Reduce -0.9%
HD Home Depot Inc.	0.34%	2,483	$910K	Reduce -3.5%
UITB Victoryshares Core Intermedi	0.34%	19,174	$900K	Reduce -5.8%
BRK.B Berkshire Hathaway Inc. Class B	0.34%	1,668	$888K	Reduce -9.4%
IEF iShares 7-10 Year Treasury B	0.33%	9,051	$863K	Add +2.3%
CSX CSX Corp.	0.32%	28,776	$847K	No change
CTAS Cintas Corp.	0.31%	4,042	$831K	Add +4.1%
ABBV Abbvie Inc.	0.30%	3,842	$805K	Reduce -1.1%
VUG Vanguard Mrngstar GR ETF-Sui	0.30%	2,159	$800K	Add +110.4%
IXUS iShares Core Intl Stock ETF	0.29%	11,001	$768K	Reduce -0.5%
RTX RTX Corp.	0.29%	5,794	$767K	Add +0.1%
EFA iShares MSCI Eafe ETF	0.27%	8,815	$720K	No change
CVX Chevron Corp.	0.26%	4,174	$698K	Add +0.4%
VWO Vanguard Ftse Emerging Marke	0.26%	15,319	$693K	Reduce -0.3%
AVGO Broadcom Inc.	0.26%	4,092	$685K	Reduce -17.8%
GOOGL Alphabet Inc. Class A	0.25%	4,351	$673K	Reduce -16.8%
IWD iShares Russell 1000 Value E	0.25%	3,519	$662K	Reduce -0.1%
VEU Vanguard Ftse All-World Ex-U	0.24%	10,642	$646K	Add +0.3%
WMT Walmart Inc.	0.24%	7,342	$645K	Reduce -20.8%
VTV Vanguard Mrngstr Val ETF-Aui	0.24%	3,619	$625K	New
ET Energy Transfer LP	0.23%	32,706	$608K	Add +1.7%
IEMG iShares Core MSCI Emerging	0.23%	11,092	$599K	Add +57.6%
SCHB Schwab US Broad Market ETF	0.22%	27,589	$594K	Add +0.2%
USTB Victoryshares Short-Term Bon	0.22%	11,642	$590K	Reduce -12.9%
USMV iShares MSCI USA Min Vol Fac	0.22%	6,139	$575K	Add +106.0%
XOM Exxon Mobil Corp.	0.21%	4,645	$552K	Add +6.2%
GOOG Alphabet Inc. Class C	0.21%	3,519	$550K	Add +45.8%
VEA Vanguard Ftse Developed ETF	0.20%	10,569	$537K	Add +0.5%
ABT Abbott Laboratories	0.20%	3,988	$529K	Reduce -11.8%
HI Hillenbrand Inc.	0.19%	20,627	$498K	No change
JHMM John Hancock Multi Fact Mid	0.19%	8,649	$496K	New
MRK Merck & Co. Inc.	0.19%	5,511	$495K	Reduce -14.4%
UCON First Trust Smith Unconstrai	0.18%	19,757	$489K	Add +49.6%
SCHF Schwab Intl Equity ETF	0.18%	24,203	$479K	Add +0.5%
RSP Invesco S&P 500 Equal Weight	0.18%	2,740	$475K	Reduce -5.8%
GLDM SPDR Gold Minishares Trust	0.18%	7,514	$465K	New
FNDA Schwab Fndmntl US SM Co. ETF	0.17%	16,784	$460K	Reduce -20.5%
NVDA Nvidia Corp.	0.17%	4,183	$453K	Add +62.6%
OUSM Alps Oshares US Small-Cap Qu	0.17%	10,653	$448K	Add +109.7%
VNQ Vanguard Real Estate ETF	0.17%	4,940	$447K	Add +0.0%
DUK Duke Energy Corp.	0.17%	3,664	$447K	Add +3.6%
META Meta Platforms Inc. Class A	0.17%	774	$446K	No change
V Visa Inc. Class A	0.17%	1,267	$444K	Reduce -3.9%
EEM iShares MSCI Emerging Market	0.17%	10,141	$443K	Reduce -10.1%
BMY Bristol-Myers Squibb Co.	0.17%	7,213	$440K	Add +0.7%
GEV GE Vernova Inc.	0.17%	1,433	$438K	Add +0.1%
PEP Pepsico Inc.	0.16%	2,895	$434K	Reduce -1.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.16%	3,539	$431K	Reduce -13.7%
AMGN Amgen Inc.	0.16%	1,379	$430K	Reduce -6.9%
TT Trane Technologies PLC	0.16%	1,235	$416K	Reduce -17.6%
CL Colgate-Palmolive Co.	0.16%	4,420	$414K	Add +7.4%
QCOM Qualcomm Inc.	0.16%	2,672	$411K	Reduce -17.7%
VZ Verizon Communications Inc.	0.16%	9,044	$410K	Reduce -12.0%
NSC Norfolk Southern Corp.	0.15%	1,727	$409K	Add +0.1%
IBMN iShares Ibonds Dec 2025 Term	0.15%	15,160	$406K	No change
HIG Hartford Insurance Group Inc.	0.15%	3,200	$396K	No change
ELV Elevance Health Inc.	0.15%	901	$392K	No change
VB Vanguard Most SM-Cap ETF-Usd	0.15%	1,742	$386K	Add +0.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.15%	1,551	$386K	Add +0.2%
ADP Automatic Data Processing	0.14%	1,197	$366K	Reduce -16.9%
WMB Williams Cos Inc.	0.14%	6,102	$365K	Reduce -45.1%
CARR Carrier Global Corp.	0.13%	5,537	$351K	Add +0.1%
AFG American Financial Group Inc.	0.13%	2,650	$348K	Add +2.1%
CINF Cincinnati Financial Corp.	0.13%	2,288	$338K	Add +7.0%
SPLV Invesco S&P 500 Low Volatili	0.12%	4,323	$323K	Add +0.4%
FISV Fiserv Inc.	0.12%	1,453	$321K	Reduce -34.5%
RITM Rithm Capital Corp.	0.12%	27,604	$316K	Add +1.3%
AMZN Amazon.com Inc.	0.12%	1,632	$311K	Add +8.7%
USB US Bancorp	0.11%	6,797	$287K	Reduce -0.1%
OTIS Otis Worldwide Corp.	0.11%	2,768	$286K	Add +0.1%
CSCO Cisco Systems Inc.	0.11%	4,602	$284K	Reduce -0.2%
NEE Nextera Energy Inc.	0.10%	3,912	$277K	Reduce -5.1%
PANW Palo Alto Networks Inc.	0.10%	1,588	$271K	Add +15.8%
APD Air Products & Chemicals Inc.	0.10%	914	$270K	Reduce -15.3%
IGSB iShares 1-5Y Inv Grade Corp.	0.10%	5,080	$266K	Add +8.4%
CMCSA Comcast Corp. Class A	0.10%	6,954	$257K	Reduce -12.3%
ACN Accenture PLC Class A	0.10%	821	$256K	Reduce -16.8%
NOC Northrop Grumman Corp.	0.10%	497	$254K	Reduce -17.3%
EOG EOG Resources Inc.	0.10%	1,980	$254K	Reduce -3.8%
GPC Genuine Parts Co.	0.09%	2,069	$247K	New
CCI Crown Castle Inc.	0.09%	2,354	$245K	Reduce -17.0%
TMO Thermo Fisher Scientific Inc.	0.09%	486	$242K	Reduce -16.6%
IUSB Ishr CR Unvrse Usd BD ETF-Ui	0.09%	5,241	$242K	New
SO The Southern Co.	0.09%	2,544	$234K	Add +0.1%
MCD McDonald's Corp.	0.09%	747	$233K	Add +0.5%
CFG Citizens Financial Group	0.09%	5,603	$230K	Reduce -16.3%
ITW Illinois Tool Works	0.09%	923	$229K	Reduce -19.0%
AMP Ameriprise Financial Inc.	0.09%	469	$227K	No change
SHEL Shell PLC-ADR	0.08%	3,033	$222K	Reduce -16.4%
KR Kroger Co.	0.08%	3,231	$219K	New
JAJL Innovator Edp ETF - 6M Ja	0.08%	8,000	$217K	No change
FITB Fifth Third Bancorp	0.08%	5,520	$216K	Add +0.3%
IBMO iShares Ibonds Dec 2026 Term	0.08%	8,453	$216K	Reduce -0.0%
IBMP iShares Ibonds Dec 2027 Term	0.08%	8,544	$216K	No change
SUB iShares Short-Term National	0.08%	2,023	$214K	Reduce -5.8%
PNC PNC Financial Services Group	0.08%	1,215	$214K	Add +0.4%
XEXGX Eaton Vance Tax-Managed Glob	0.08%	25,617	$209K	Add +0.7%
IWB iShares Russell 1000 ETF	0.08%	679	$208K	Reduce -3.1%
USRT iShares Core US REIT ETF	0.08%	3,585	$207K	Add +0.4%
INTF iShares International Equity	0.08%	6,642	$205K	New
STXF Strive 500 ETF	0.08%	5,647	$204K	Add +0.3%
BSCS Invesco Bulletshares 2028 CB	0.08%	9,976	$203K	New
IVW iShares S&P 500 Growth ETF	0.08%	2,166	$201K	Add +0.6%
AGNC AGNC Investment Corp.	0.07%	20,156	$193K	New
HRTX Heron Therapeutics Inc.	0.03%	41,590	$91K	New
SOUN Soundhound AI Inc. Class A	0.03%	10,000	$81K	New

Portfolio Sells Q4 2024 → Q1 2025


AAPL Apple Inc.	Reduce -5.2%	1.84%	−0.36
MSFT Microsoft Corp.	Reduce -6.2%	0.89%	−0.18
AVGO Broadcom Inc.	Reduce -17.8%	0.26%	−0.18
SCHW Schwab (charles) Corp.	Sold out	0.00%	−0.13
IWF iShares Russell 1000 Growth	Reduce -0.0%	1.11%	−0.13
GOOGL Alphabet Inc. Class A	Reduce -16.8%	0.25%	−0.12
IAGG iShares Intl Aggregate Bond	Sold out	0.00%	−0.11
ADBE Adobe Inc.	Sold out	0.00%	−0.09
WMB Williams Cos Inc.	Reduce -45.1%	0.14%	−0.09
UPS United Parcel Service Class B	Sold out	0.00%	−0.09
TGT Target Corp.	Sold out	0.00%	−0.08
WMT Walmart Inc.	Reduce -20.8%	0.24%	−0.07
FNDA Schwab Fndmntl US SM Co. ETF	Reduce -20.5%	0.17%	−0.06
VTI VG Morningstar TS MKT ETF-US	Reduce -1.7%	0.81%	−0.06
MRK Merck & Co. Inc.	Reduce -14.4%	0.19%	−0.06
TT Trane Technologies PLC	Reduce -17.6%	0.16%	−0.05
FISV Fiserv Inc.	Reduce -34.5%	0.12%	−0.05
LMT Lockheed Martin Corp.	Reduce -0.8%	0.42%	−0.04
HD Home Depot Inc.	Reduce -3.5%	0.34%	−0.04
ACN Accenture PLC Class A	Reduce -16.8%	0.10%	−0.03
QCOM Qualcomm Inc.	Reduce -17.7%	0.16%	−0.03
USTB Victoryshares Short-Term Bon	Reduce -12.9%	0.22%	−0.03
TJX TJX Companies Inc.	Reduce -13.7%	0.16%	−0.02
CFG Citizens Financial Group	Reduce -16.3%	0.09%	−0.02
TMO Thermo Fisher Scientific Inc.	Reduce -16.6%	0.09%	−0.02
ITW Illinois Tool Works	Reduce -19.0%	0.09%	−0.02
JPM JPMorgan Chase & Co.	Reduce -6.7%	0.45%	−0.02
ADP Automatic Data Processing	Reduce -16.9%	0.14%	−0.02
APD Air Products & Chemicals Inc.	Reduce -15.3%	0.10%	−0.02
SPTS SS SPDR P St Term TSY ETF	Reduce -4.4%	0.40%	−0.02
CMCSA Comcast Corp. Class A	Reduce -12.3%	0.10%	−0.02
USB US Bancorp	Reduce -0.1%	0.11%	−0.01
UITB Victoryshares Core Intermedi	Reduce -5.8%	0.34%	−0.01
RSP Invesco S&P 500 Equal Weight	Reduce -5.8%	0.18%	−0.01
EEM iShares MSCI Emerging Market	Reduce -10.1%	0.17%	−0.01
NOC Northrop Grumman Corp.	Reduce -17.3%	0.10%	−0.01
NEE Nextera Energy Inc.	Reduce -5.1%	0.10%	−0.01
IWB iShares Russell 1000 ETF	Reduce -3.1%	0.08%	−0.01
PEP Pepsico Inc.	Reduce -1.8%	0.16%	−0.01
SUB iShares Short-Term National	Reduce -5.8%	0.08%	−0.01
CCI Crown Castle Inc.	Reduce -17.0%	0.09%	−0.00
SHEL Shell PLC-ADR	Reduce -16.4%	0.08%	−0.00
IBDR iShares Ibonds Dec 2026 Term	Reduce -0.8%	0.37%	−0.00
IBDQ iShares Ibonds Dec 2025 Term	Reduce -0.5%	0.38%	−0.00
IBDS Ishrs Ibnds Dec 27 Corp. ETF	Reduce -0.9%	0.37%	−0.00
VZ Verizon Communications Inc.	Reduce -12.0%	0.16%	−0.00
IBMO iShares Ibonds Dec 2026 Term	Reduce -0.0%	0.08%	+0.00
EOG EOG Resources Inc.	Reduce -3.8%	0.10%	+0.00
IBDT iShares Ibonds Dec 2028 ETF	Reduce -0.9%	0.36%	+0.00
IWD iShares Russell 1000 Value E	Reduce -0.1%	0.25%	+0.00

Portfolio Buys Q4 2024 → Q1 2025


PG The Procter & Gamble Co.	Add +39.4%	4.30%	+1.26
VIG Vanguard Dividend Apprec ETF	Add +265.6%	0.42%	+0.31
EFV iShares MSCI Eafe Value ETF	Add +93.0%	0.55%	+0.29
VTV Vanguard Mrngstr Val ETF-Aui	New	0.24%	+0.24
JHMM John Hancock Multi Fact Mid	New	0.19%	+0.19
GLDM SPDR Gold Minishares Trust	New	0.18%	+0.18
QUAL iShares MSCI USA Quality Fac	Add +55.7%	0.49%	+0.16
VUG Vanguard Mrngstar GR ETF-Sui	Add +110.4%	0.30%	+0.14
USMV iShares MSCI USA Min Vol Fac	Add +106.0%	0.22%	+0.12
GPC Genuine Parts Co.	New	0.09%	+0.09
IUSB Ishr CR Unvrse Usd BD ETF-Ui	New	0.09%	+0.09
IEMG iShares Core MSCI Emerging	Add +57.6%	0.23%	+0.09
OUSM Alps Oshares US Small-Cap Qu	Add +109.7%	0.17%	+0.09
KR Kroger Co.	New	0.08%	+0.08
INTF iShares International Equity	New	0.08%	+0.08
BSCS Invesco Bulletshares 2028 CB	New	0.08%	+0.08
EFG iShares MSCI Eafe Growth ETF	Add +21.8%	0.37%	+0.07
AGNC AGNC Investment Corp.	New	0.07%	+0.07
RLY SS Multi-Asset Real Ret ETF	Add +11.9%	0.48%	+0.07
GE General Electric	Add +0.6%	0.36%	+0.06
UCON First Trust Smith Unconstrai	Add +49.6%	0.18%	+0.06
CTAS Cintas Corp.	Add +4.1%	0.31%	+0.05
NVDA Nvidia Corp.	Add +62.6%	0.17%	+0.04
RTX RTX Corp.	Add +0.1%	0.29%	+0.04
CVX Chevron Corp.	Add +0.4%	0.26%	+0.04
AGG iShares Core U.S. Aggregate	Add +8.3%	0.37%	+0.03
HRTX Heron Therapeutics Inc.	New	0.03%	+0.03
GOOG Alphabet Inc. Class C	Add +45.8%	0.21%	+0.03
SOUN Soundhound AI Inc. Class A	New	0.03%	+0.03
XOM Exxon Mobil Corp.	Add +6.2%	0.21%	+0.03
IEI iShares 3-7 Year Treasury Bo	Add +4.8%	0.40%	+0.03
DUK Duke Energy Corp.	Add +3.6%	0.17%	+0.02
IBM Intl Business Machines Corp.	Add +0.2%	0.15%	+0.02
IEF iShares 7-10 Year Treasury B	Add +2.3%	0.33%	+0.02
CL Colgate-Palmolive Co.	Add +7.4%	0.16%	+0.01
VEU Vanguard Ftse All-World Ex-U	Add +0.3%	0.24%	+0.01
BMY Bristol-Myers Squibb Co.	Add +0.7%	0.17%	+0.01
VEA Vanguard Ftse Developed ETF	Add +0.5%	0.20%	+0.01
SCHF Schwab Intl Equity ETF	Add +0.5%	0.18%	+0.01
CINF Cincinnati Financial Corp.	Add +7.0%	0.13%	+0.01
OTIS Otis Worldwide Corp.	Add +0.1%	0.11%	+0.01
SO The Southern Co.	Add +0.1%	0.09%	+0.01
IGSB iShares 1-5Y Inv Grade Corp.	Add +8.4%	0.10%	+0.01
PANW Palo Alto Networks Inc.	Add +15.8%	0.10%	+0.01
SPLV Invesco S&P 500 Low Volatili	Add +0.4%	0.12%	+0.01
RITM Rithm Capital Corp.	Add +1.3%	0.12%	+0.01
MCD McDonald's Corp.	Add +0.5%	0.09%	+0.01
VNQ Vanguard Real Estate ETF	Add +0.0%	0.17%	+0.00
NSC Norfolk Southern Corp.	Add +0.1%	0.15%	+0.00
USRT iShares Core US REIT ETF	Add +0.4%	0.08%	+0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2025	152	$284.2M	IVV, IJH, IJR, PG, AAPL
Q1 2025	135	$264.3M	IVV, IJR, IJH, PG, AAPL
Q4 2024	129	$263.6M	IVV, IJR, IJH, PG, AAPL
Q3 2024	139	$258.6M	IVV, IJR, IJH, PG, AAPL
Q2 2024	123	$231.3M	IVV, IJR, IJH, PG, AAPL
Q1 2024	114	$211.9M	IVV, IJR, IJH, PG, EFV