Horan Securities, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 6, 2025), Horan Securities, Inc. reported 152 stock positions worth $284.2 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 46.3% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 7.6%) and iShares Core S&P Small-Cap E (IJR, 6.3%). Compared with Q1 2025, it opened 20 new positions, sold out of 3, added to 93 and reduced 27. The biggest buy was Nvidia (NVDA, shares +290%) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −28%).

Most Recent 13F
Q2 2025
Location
CINCINNATI, X1
CIK
0001671623
Portfolio Value
$284.2M (Q2 2025)
SEC Filing
0001671623-25-000003 ↗ filed Aug 6, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $211.9M Q1 2024 Q2 2024: $231.3M Q2 2024 Q3 2024: $258.6M Q3 2024 Q4 2024: $263.6M Q4 2024 Q1 2025: $264.3M Q1 2025 Q2 2025: $284.2M $284.2M Q2 2025

Holdings 152 stocks · $284.2M
IVV iShares Core S&P 500 ETF 46.30% 211,899 $131.6M Reduce -5.7%
IJH iShares Core S&P Midcap ETF 7.62% 349,143 $21.7M Reduce -1.1%
IJR iShares Core S&P Small-Cap E 6.31% 164,095 $17.9M Reduce -28.3%
PG The Procter & Gamble Co. 3.79% 67,560 $10.8M Add +1.3%
AAPL Apple Inc. 1.61% 22,278 $4.6M Add +1.5%
IWF iShares Russell 1000 Growth 1.21% 8,105 $3.4M Add +0.1%
MSFT Microsoft Corp. 1.21% 6,911 $3.4M Add +9.9%
NVDA Nvidia Corp. 0.91% 16,319 $2.6M Add +290.1%
VTI VG Morningstar TS MKT ETF-US 0.84% 7,883 $2.4M Add +0.7%
GE General Electric filed as GE AEROSPACE 0.80% 8,853 $2.3M Add +84.0%
IWR iShares Russell Mid-Cap ETF 0.66% 20,446 $1.9M Add +0.1%
SPYM Ste STR SPDR PT S&P 500 ETF 0.63% 24,623 $1.8M New
VOO Vanguard S&P 500 ETF 0.62% 3,106 $1.8M Add +1.6%
EFV iShares MSCI Eafe Value ETF 0.58% 25,891 $1.6M Add +5.3%
JPM JPMorgan Chase & Co. 0.57% 5,567 $1.6M Add +15.2%
QUAL iShares MSCI USA Quality Fac 0.53% 8,207 $1.5M Add +9.1%
ETN Eaton Corp. PLC 0.52% 4,174 $1.5M New
VIG Vanguard Dividend Apprec ETF 0.49% 6,768 $1.4M Add +17.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.46% 2,106 $1.3M Reduce -0.2%
RLY SS Multi-Asset Real Ret ETF 0.44% 42,838 $1.2M Reduce -4.1%
AVGO Broadcom Inc. 0.43% 4,463 $1.2M Add +9.1%
LMT Lockheed Martin Corp. 0.42% 2,558 $1.2M Add +3.6%
AGG iShares Core U.S. Aggregate 0.39% 11,230 $1.1M Add +12.2%
VUG Vanguard Mrngstar GR ETF-Sui 0.39% 2,519 $1.1M Add +16.7%
IWM iShares Russell 2000 ETF 0.38% 5,053 $1.1M Add +0.6%
LCNB LCNB Corporation 0.38% 74,899 $1.1M Add +0.0%
SPSM SS SPDR P S&P 600 Small Cap 0.37% 24,953 $1.1M New
JNJ Johnson & Johnson 0.37% 6,878 $1.1M Reduce -0.3%
SPTS SS SPDR P St Term TSY ETF 0.36% 35,308 $1.0M Reduce -3.4%
VTEB Vanguard Tax-Exempt Bond ETF 0.35% 20,374 $999K New
IBDQ iShares Ibonds Dec 2025 Term 0.35% 39,551 $996K Add +0.0%
HD Home Depot Inc. 0.35% 2,695 $988K Add +8.5%
IEI iShares 3-7 Year Treasury Bo 0.35% 8,260 $984K Reduce -7.8%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.34% 40,147 $974K Reduce 0.0%
IBDR iShares Ibonds Dec 2026 Term 0.34% 40,092 $972K Add +0.1%
IBDT iShares Ibonds Dec 2028 ETF 0.34% 37,725 $959K No change
GEV GE Vernova Inc. 0.34% 1,810 $958K Add +26.3%
CSX CSX Corp. 0.33% 28,776 $939K No change
UITB Victoryshares Core Intermedi 0.33% 19,672 $926K Add +2.6%
CTAS Cintas Corp. 0.32% 4,140 $923K Add +2.4%
VTV Vanguard Mrngstr Val ETF-Aui 0.32% 5,129 $907K Add +41.7%
RTX RTX Corp. 0.31% 6,005 $877K Add +3.6%
NDSN Nordson Corp. 0.30% 4,040 $866K New
IXUS iShares Core Intl Stock ETF 0.30% 10,924 $845K Reduce -0.7%
IEF iShares 7-10 Year Treasury B 0.29% 8,699 $833K Reduce -3.9%
EFG iShares MSCI Eafe Growth ETF 0.29% 7,429 $832K Reduce -23.9%
BRK.B Berkshire Hathaway Inc. Class B 0.28% 1,665 $809K Reduce -0.2%
GOOGL Alphabet Inc. Class A 0.28% 4,558 $803K Add +4.8%
VWO Vanguard Ftse Emerging Marke 0.28% 16,005 $792K Add +4.5%
SPMD SS SPDR P S&P 400 Midcap ETF 0.28% 14,466 $787K New
EFA iShares MSCI Eafe ETF 0.27% 8,672 $775K Reduce -1.6%
WMT Walmart Inc. 0.27% 7,718 $755K Add +5.1%
ABBV Abbvie Inc. 0.26% 3,989 $740K Add +3.8%
SCHB Schwab US Broad Market ETF 0.25% 30,207 $720K Add +9.5%
IWD iShares Russell 1000 Value E 0.24% 3,533 $686K Add +0.4%
USMV iShares MSCI USA Min Vol Fac 0.24% 7,301 $685K Add +18.9%
EEM iShares MSCI Emerging Market 0.23% 13,770 $664K Add +35.8%
CVX Chevron Corp. 0.23% 4,544 $651K Add +8.9%
JHMM John Hancock Multi Fact Mid 0.23% 10,619 $649K Add +22.8%
IEMG iShares Core MSCI Emerging 0.22% 10,553 $633K Reduce -4.9%
USTB Victoryshares Short-Term Bon 0.22% 12,438 $632K Add +6.8%
VEA Vanguard Ftse Developed ETF 0.21% 10,581 $603K Add +0.1%
ET Energy Transfer LP 0.21% 32,900 $596K Add +0.6%
META Meta Platforms Inc. Class A 0.21% 791 $584K Add +2.2%
GOOG Alphabet Inc. Class C 0.21% 3,290 $584K Reduce -6.5%
ABT Abbott Laboratories 0.20% 4,246 $577K Add +6.5%
GLDM SPDR Gold Minishares Trust 0.20% 8,720 $571K Add +16.1%
AVDE Avantis International Equity 0.20% 7,626 $564K New
VEU Vanguard Ftse All-World Ex-U 0.20% 8,260 $555K Reduce -22.4%
OUSM Alps Oshares US Small-Cap Qu 0.19% 12,738 $550K Add +19.6%
SCHF Schwab Intl Equity ETF 0.19% 24,859 $549K Add +2.7%
XOM Exxon Mobil Corp. 0.19% 4,989 $538K Add +7.4%
TT Trane Technologies PLC 0.19% 1,229 $538K Reduce -0.5%
V Visa Inc. Class A 0.19% 1,511 $537K Add +19.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.18% 1,731 $510K Add +11.6%
UCON First Trust Smith Unconstrai 0.18% 20,416 $508K Add +3.3%
FNDA Schwab Fndmntl US SM Co. ETF 0.17% 17,257 $494K Add +2.8%
DUK Duke Energy Corp. 0.17% 4,056 $479K Add +10.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.16% 3,770 $466K Add +6.5%
MRK Merck & Co. Inc. 0.16% 5,812 $460K Add +5.5%
RSP Invesco S&P 500 Equal Weight 0.16% 2,508 $456K Reduce -8.5%
NSC Norfolk Southern Corp. 0.16% 1,764 $452K Add +2.1%
VNQ Vanguard Real Estate ETF 0.16% 5,007 $446K Add +1.4%
AMGN Amgen Inc. 0.15% 1,537 $429K Add +11.5%
VZ Verizon Communications Inc. 0.15% 9,656 $418K Add +6.8%
HI Hillenbrand Inc. 0.15% 20,627 $414K No change
VB Vanguard Most SM-Cap ETF-Usd 0.15% 1,742 $413K No change
WMB Williams Cos Inc. 0.15% 6,573 $413K Add +7.7%
VFLO Victoryshares Free Cash Flow 0.14% 11,499 $407K New
IBMN iShares Ibonds Dec 2025 Term 0.14% 15,160 $406K No change
CARR Carrier Global Corp. 0.14% 5,540 $405K Add +0.1%
MUB iShares National Muni Bond E 0.14% 3,860 $403K Reduce -70.7%
CL Colgate-Palmolive Co. 0.14% 4,420 $402K No change
QCOM Qualcomm Inc. 0.14% 2,489 $396K Reduce -6.8%
HIG Hartford Insurance Group Inc. 0.14% 3,071 $390K Reduce -4.0%
CSCO Cisco Systems Inc. 0.14% 5,563 $386K Add +20.9%
PEP Pepsico Inc. 0.13% 2,870 $379K Reduce -0.9%
AMZN Amazon.com Inc. 0.13% 1,707 $374K Add +4.6%
ADP Automatic Data Processing 0.13% 1,196 $369K Reduce -0.1%
IEFA iShares Core MSCI Eafe ETF 0.13% 4,315 $360K New
CINF Cincinnati Financial Corp. 0.12% 2,377 $354K Add +3.9%
ITW Illinois Tool Works 0.12% 1,419 $351K Add +53.7%
ELV Elevance Health Inc. 0.12% 901 $350K No change
BMY Bristol-Myers Squibb Co. 0.12% 7,277 $337K Add +0.9%
AFG American Financial Group Inc. 0.12% 2,667 $337K Add +0.6%
PANW Palo Alto Networks Inc. 0.12% 1,616 $331K Add +1.8%
NEE Nextera Energy Inc. 0.11% 4,609 $320K Add +17.8%
SPLV Invesco S&P 500 Low Volatili 0.11% 4,342 $316K Add +0.4%
RITM Rithm Capital Corp. 0.11% 27,969 $316K Add +1.3%
USB US Bancorp 0.10% 6,374 $288K Reduce -6.2%
IVW iShares S&P 500 Growth ETF 0.10% 2,574 $283K Add +18.8%
MDY State Street SPDR S&P Midcap 0.10% 495 $280K New
OTIS Otis Worldwide Corp. 0.10% 2,770 $274K Add +0.1%
GPC Genuine Parts Co. 0.10% 2,256 $274K Add +9.0%
CFG Citizens Financial Group 0.10% 6,097 $273K Add +8.8%
FISV Fiserv Inc. 0.09% 1,560 $269K Add +7.4%
MCD McDonald's Corp. 0.09% 906 $265K Add +21.3%
VXF Vanguard Extended Market ETF 0.09% 1,357 $262K New
EOG EOG Resources Inc. 0.09% 2,164 $259K Add +9.3%
APD Air Products & Chemicals Inc. 0.09% 916 $259K Add +0.2%
NOC Northrop Grumman Corp. 0.09% 507 $253K Add +2.0%
AMP Ameriprise Financial Inc. 0.09% 474 $253K Add +1.1%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 0.09% 5,351 $247K Add +2.1%
ASML ASML Holding NV-NY Reg SHS 0.09% 307 $246K New
SCHO Schwab Short-Term US Treas 0.08% 9,886 $241K New
CMCSA Comcast Corp. Class A 0.08% 6,741 $241K Reduce -3.1%
PNC PNC Financial Services Group 0.08% 1,290 $240K Add +6.2%
IWB iShares Russell 1000 ETF 0.08% 696 $236K Add +2.5%
SO The Southern Co. 0.08% 2,546 $234K Add +0.1%
KR Kroger Co. 0.08% 3,237 $232K Add +0.2%
FITB Fifth Third Bancorp 0.08% 5,537 $228K Add +0.3%
INTF iShares International Equity 0.08% 6,642 $227K No change
STXF Strive 500 ETF 0.08% 5,660 $227K Add +0.2%
XEXGX Eaton Vance Tax-Managed Glob 0.08% 25,790 $226K Add +0.7%
JAJL Innovator Edp ETF - 6M Ja 0.08% 8,000 $225K No change
CWB SS SPDR BB Conv Sec ETF 0.08% 2,726 $225K New
COST Costco Wholesale Corp. 0.08% 224 $221K New
USRT iShares Core US REIT ETF 0.08% 3,886 $220K Add +8.4%
SHEL Shell PLC-ADR 0.08% 3,112 $219K Add +2.6%
IBMO iShares Ibonds Dec 2026 Term 0.08% 8,453 $217K No change
IBMP iShares Ibonds Dec 2027 Term 0.08% 8,544 $217K No change
SUB iShares Short-Term National 0.08% 2,034 $216K Add +0.5%
T AT&T Inc. 0.08% 7,465 $216K New
TMO Thermo Fisher Scientific Inc. 0.07% 524 $212K Add +7.8%
SPDW Ste STR SPDR PT DW Eu ETF 0.07% 5,237 $212K New
IGSB iShares 1-5Y Inv Grade Corp. 0.07% 3,954 $209K Reduce -22.2%
AGNC AGNC Investment Corp. 0.07% 22,522 $207K Add +11.7%
BSCS Invesco Bulletshares 2028 CB 0.07% 10,076 $206K Add +1.0%
PM Philip Morris International 0.07% 1,127 $205K New
SDY SS SPDR S&P Dividend ETF 0.07% 1,486 $202K New
SYK Stryker Corp. 0.07% 509 $201K New
HRTX Heron Therapeutics Inc. 0.03% 41,590 $86K No change

Portfolio Sells Q1 2025 → Q2 2025
IJR iShares Core S&P Small-Cap E Reduce -28.3% 6.31% −2.74
IVV iShares Core S&P 500 ETF Reduce -5.7% 46.30% −1.45
MUB iShares National Muni Bond E Reduce -70.7% 0.14% −0.38
IJH iShares Core S&P Midcap ETF Reduce -1.1% 7.62% −0.17
ACN Accenture PLC Class A Sold out 0.00% −0.10
CCI Crown Castle Inc. Sold out 0.00% −0.09
EFG iShares MSCI Eafe Growth ETF Reduce -23.9% 0.29% −0.08
JNJ Johnson & Johnson Reduce -0.3% 0.37% −0.06
IEI iShares 3-7 Year Treasury Bo Reduce -7.8% 0.35% −0.05
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.2% 0.28% −0.05
VEU Vanguard Ftse All-World Ex-U Reduce -22.4% 0.20% −0.05
RLY SS Multi-Asset Real Ret ETF Reduce -4.1% 0.44% −0.04
SPTS SS SPDR P St Term TSY ETF Reduce -3.4% 0.36% −0.04
IEF iShares 7-10 Year Treasury B Reduce -3.9% 0.29% −0.03
PEP Pepsico Inc. Reduce -0.9% 0.13% −0.03
SOUN Soundhound AI Inc. Class A Sold out 0.00% −0.03
IGSB iShares 1-5Y Inv Grade Corp. Reduce -22.2% 0.07% −0.03
IBDS Ishrs Ibnds Dec 27 Corp. ETF Reduce 0.0% 0.34% −0.02
RSP Invesco S&P 500 Equal Weight Reduce -8.5% 0.16% −0.02
QCOM Qualcomm Inc. Reduce -6.8% 0.14% −0.02
HIG Hartford Insurance Group Inc. Reduce -4.0% 0.14% −0.01
CMCSA Comcast Corp. Class A Reduce -3.1% 0.08% −0.01
ADP Automatic Data Processing Reduce -0.1% 0.13% −0.01
USB US Bancorp Reduce -6.2% 0.10% −0.01
IEMG iShares Core MSCI Emerging Reduce -4.9% 0.22% −0.00
GOOG Alphabet Inc. Class C Reduce -6.5% 0.21% −0.00
EFA iShares MSCI Eafe ETF Reduce -1.6% 0.27% +0.00
IXUS iShares Core Intl Stock ETF Reduce -0.7% 0.30% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.2% 0.46% +0.01
TT Trane Technologies PLC Reduce -0.5% 0.19% +0.03

Portfolio Buys Q1 2025 → Q2 2025
NVDA Nvidia Corp. Add +290.1% 0.91% +0.74
SPYM Ste STR SPDR PT S&P 500 ETF New 0.63% +0.63
ETN Eaton Corp. PLC New 0.52% +0.52
GE General Electric Add +84.0% 0.80% +0.44
SPSM SS SPDR P S&P 600 Small Cap New 0.37% +0.37
VTEB Vanguard Tax-Exempt Bond ETF New 0.35% +0.35
MSFT Microsoft Corp. Add +9.9% 1.21% +0.32
NDSN Nordson Corp. New 0.30% +0.30
SPMD SS SPDR P S&P 400 Midcap ETF New 0.28% +0.28
AVDE Avantis International Equity New 0.20% +0.20
AVGO Broadcom Inc. Add +9.1% 0.43% +0.17
GEV GE Vernova Inc. Add +26.3% 0.34% +0.17
VFLO Victoryshares Free Cash Flow New 0.14% +0.14
IEFA iShares Core MSCI Eafe ETF New 0.13% +0.13
JPM JPMorgan Chase & Co. Add +15.2% 0.57% +0.12
IWF iShares Russell 1000 Growth Add +0.1% 1.21% +0.10
MDY State Street SPDR S&P Midcap New 0.10% +0.10
VXF Vanguard Extended Market ETF New 0.09% +0.09
ASML ASML Holding NV-NY Reg SHS New 0.09% +0.09
VUG Vanguard Mrngstar GR ETF-Sui Add +16.7% 0.39% +0.09
SCHO Schwab Short-Term US Treas New 0.08% +0.08
VTV Vanguard Mrngstr Val ETF-Aui Add +41.7% 0.32% +0.08
CWB SS SPDR BB Conv Sec ETF New 0.08% +0.08
COST Costco Wholesale Corp. New 0.08% +0.08
T AT&T Inc. New 0.08% +0.08
SPDW Ste STR SPDR PT DW Eu ETF New 0.07% +0.07
PM Philip Morris International New 0.07% +0.07
SDY SS SPDR S&P Dividend ETF New 0.07% +0.07
SYK Stryker Corp. New 0.07% +0.07
EEM iShares MSCI Emerging Market Add +35.8% 0.23% +0.07
VIG Vanguard Dividend Apprec ETF Add +17.5% 0.49% +0.06
QUAL iShares MSCI USA Quality Fac Add +9.1% 0.53% +0.04
JHMM John Hancock Multi Fact Mid Add +22.8% 0.23% +0.04
ITW Illinois Tool Works Add +53.7% 0.12% +0.04
META Meta Platforms Inc. Class A Add +2.2% 0.21% +0.04
IBM Intl Business Machines Corp. Add +11.6% 0.18% +0.03
EFV iShares MSCI Eafe Value ETF Add +5.3% 0.58% +0.03
VTI VG Morningstar TS MKT ETF-US Add +0.7% 0.84% +0.03
SCHB Schwab US Broad Market ETF Add +9.5% 0.25% +0.03
CSCO Cisco Systems Inc. Add +20.9% 0.14% +0.03
GOOGL Alphabet Inc. Class A Add +4.8% 0.28% +0.03
VOO Vanguard S&P 500 ETF Add +1.6% 0.62% +0.03
GLDM SPDR Gold Minishares Trust Add +16.1% 0.20% +0.03
OUSM Alps Oshares US Small-Cap Qu Add +19.6% 0.19% +0.02
IVW iShares S&P 500 Growth ETF Add +18.8% 0.10% +0.02
USMV iShares MSCI USA Min Vol Fac Add +18.9% 0.24% +0.02
WMT Walmart Inc. Add +5.1% 0.27% +0.02
V Visa Inc. Class A Add +19.3% 0.19% +0.02
RTX RTX Corp. Add +3.6% 0.31% +0.02
AGG iShares Core U.S. Aggregate Add +12.2% 0.39% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2025 152$284.2MIVV, IJH, IJR, PG, AAPL
Q1 2025 135$264.3MIVV, IJR, IJH, PG, AAPL
Q4 2024 129$263.6MIVV, IJR, IJH, PG, AAPL
Q3 2024 139$258.6MIVV, IJR, IJH, PG, AAPL
Q2 2024 123$231.3MIVV, IJR, IJH, PG, AAPL
Q1 2024 114$211.9MIVV, IJR, IJH, PG, EFV