KPP Advisory Services LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 24, 2025), KPP Advisory Services LLC reported 258 stock positions worth $424.1 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 5.1% of the portfolio, followed by Invesco S&P Midcap Qual ETF (XMHQ, 4.2%) and Invesco Nasdaq 100 ETF (QQQM, 3.7%). Compared with Q3 2024, it opened 13 new positions, sold out of 15, added to 128 and reduced 88. The biggest buy was Wisdomtree U.S. Quality Divi (DGRW, shares +62%) and the biggest sale iShares Core Dividend Growth (DGRO, shares −54%).
- Most Recent 13F
- Q2 2026
- Location
- Louisville, KY
- CIK
- 0001989349
- Portfolio Value
- $424.1M (Q4 2024)
- SEC Filing
- 0001667731-25-000119 ↗ filed Jan 24, 2025
Holdings Value
Holdings 258 stocks · $424.1M
| QQQ Invesco QQQ Trust Series 1 | 5.12% | 42,479 | $21.7M | Add +4.2% |
| XMHQ Invesco S&P Midcap Qual ETF | 4.22% | 181,912 | $17.9M | Add +10.9% |
| QQQM Invesco Nasdaq 100 ETF | 3.66% | 73,816 | $15.5M | Add +4.1% |
| AAPL Apple Inc. | 3.63% | 61,479 | $15.4M | Add +1.8% |
| JHMM John Hancock Multi Fact Mid | 3.29% | 233,850 | $14.0M | Add +1.4% |
| MSFT Microsoft Corp. | 2.73% | 27,513 | $11.6M | Add +1.5% |
| TSLA Tesla Inc. | 2.38% | 24,998 | $10.1M | Reduce -2.0% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 2.22% | 214,098 | $9.4M | Reduce -7.2% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 2.20% | 265,170 | $9.3M | Reduce -0.0% |
| AMZN Amazon.com Inc. | 1.98% | 38,245 | $8.4M | Add +2.2% |
| XLG Invesco S&P 500 Top 50 ETF | 1.98% | 167,776 | $8.4M | Add +4.3% |
| FTCS First Trust Capital Strength | 1.71% | 82,662 | $7.3M | Add +0.9% |
| DGRW Wisdomtree U.S. Quality Divi | 1.55% | 81,134 | $6.6M | Add +61.7% |
| SPHQ Invesco S&P 500 Quality ETF | 1.52% | 96,066 | $6.4M | Add +8.1% |
| DFUS Dimensional US Eq MKT ETF | 1.49% | 99,302 | $6.3M | Add +3.1% |
| NOBL Proshares S&P 500 Dividend A | 1.47% | 62,527 | $6.2M | Reduce -0.3% |
| FTGS First Trust Grwth Strgth ETF | 1.40% | 189,719 | $6.0M | Add +1.3% |
| AVUV Avantis US Small Cap Value | 1.40% | 61,674 | $6.0M | Add +21.2% |
| NVDA Nvidia Corp. | 1.37% | 43,112 | $5.8M | Add +11.5% |
| DFAS Dimensional US Small Cap ETF | 1.34% | 87,603 | $5.7M | Add +2.5% |
| QUAL iShares MSCI USA Quality Fac | 1.26% | 30,047 | $5.4M | Add +4.2% |
| DGRO iShares Core Dividend Growth | 1.16% | 79,946 | $4.9M | Reduce -54.4% |
| FLQM Franklin U.S. Mid Cap Multif | 0.98% | 76,631 | $4.2M | Add +1.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.95% | 13,915 | $4.0M | Reduce -8.0% |
| FVD First Trust Value Line DVD | 0.89% | 86,300 | $3.8M | Reduce -2.4% |
| BILS SS Spdrb B 3-12M T-Bill ETF | 0.84% | 35,854 | $3.6M | Reduce -14.1% |
| IJR iShares Core S&P Small-Cap E | 0.83% | 30,514 | $3.5M | Add +2.9% |
| IVW iShares S&P 500 Growth ETF | 0.81% | 33,856 | $3.4M | Reduce -19.9% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.81% | 103,779 | $3.4M | Add +3.2% |
| SCHG Schwab US Large-Cap Growth | 0.79% | 120,188 | $3.3M | Add +0.6% |
| BYLD iShares Yield Optimized Bond | 0.79% | 151,046 | $3.3M | Reduce -38.0% |
| VOO Vanguard S&P 500 ETF | 0.79% | 6,204 | $3.3M | Add +6.1% |
| MO Altria Group Inc. | 0.77% | 62,573 | $3.3M | Add +4.4% |
| JPM JPMorgan Chase & Co. | 0.75% | 13,350 | $3.2M | Add +1.6% |
| FEX First Trust Large Cap Core A | 0.73% | 29,502 | $3.1M | Add +3.0% |
| T AT&T Inc. | 0.72% | 133,503 | $3.0M | Reduce -0.4% |
| MOAT Vaneck Morningstar Wide Moat | 0.69% | 31,695 | $2.9M | Reduce -1.2% |
| SCHV Schwab US Large-Cap Value | 0.69% | 111,891 | $2.9M | Add +6.0% |
| RSP Invesco S&P 500 Equal Weight | 0.68% | 16,380 | $2.9M | Reduce -1.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.66% | 10,063 | $2.8M | Reduce -2.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.65% | 48,659 | $2.7M | Add +4.9% |
| GOOGL Alphabet Inc. Class A | 0.61% | 13,704 | $2.6M | Add +1.8% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.60% | 10,112 | $2.6M | Reduce -0.8% |
| SDVY First Trust Smid Cap Rising | 0.60% | 70,987 | $2.5M | Add +6.1% |
| CRM Salesforce Inc. | 0.58% | 7,375 | $2.5M | Add +0.5% |
| HD Home Depot Inc. | 0.58% | 6,314 | $2.5M | Add +1.2% |
| LLY Eli Lilly & Co. | 0.57% | 3,132 | $2.4M | Add +3.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.57% | 46,960 | $2.4M | Add +8.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.56% | 27,242 | $2.4M | Add +8.1% |
| IJH iShares Core S&P Midcap ETF | 0.55% | 37,168 | $2.3M | Reduce -14.3% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.54% | 14,149 | $2.3M | Reduce -6.0% |
| META Meta Platforms Inc. Class A | 0.49% | 3,563 | $2.1M | Add +2.8% |
| USB US Bancorp | 0.49% | 43,114 | $2.1M | Reduce -1.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.48% | 28,775 | $2.0M | Add +1.1% |
| PG The Procter & Gamble Co. | 0.47% | 11,812 | $2.0M | Add +8.2% |
| RDVI FT Vest Rising Dividend Achi | 0.46% | 80,865 | $2.0M | Reduce -0.9% |
| OEF iShares S&P 100 ETF | 0.46% | 6,728 | $1.9M | Reduce -27.6% |
| GLDM SPDR Gold Minishares Trust | 0.43% | 34,746 | $1.8M | Add +196.9% |
| F Ford Motor Co. filed as FORD MTR CO | 0.42% | 181,260 | $1.8M | Reduce -16.0% |
| CGCB Cap Group Core Bond | 0.42% | 69,081 | $1.8M | Add +9.6% |
| UNH Unitedhealth Group Inc. | 0.41% | 3,470 | $1.8M | Reduce -0.9% |
| JNJ Johnson & Johnson | 0.39% | 11,492 | $1.7M | Add +4.7% |
| XOM Exxon Mobil Corp. | 0.39% | 15,444 | $1.7M | Add +2.6% |
| RFG Invesco S&P Midcap 400 Pure | 0.36% | 31,155 | $1.5M | Reduce -7.7% |
| PWR Quanta Services Inc. | 0.35% | 4,762 | $1.5M | Add +3.6% |
| JAAA Janus Henderson Aaa Clo ETF | 0.35% | 29,653 | $1.5M | Add +4.5% |
| PH Parker Hannifin Corp. | 0.35% | 2,360 | $1.5M | Add +3.0% |
| TMO Thermo Fisher Scientific Inc. | 0.35% | 2,823 | $1.5M | Add +4.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.35% | 7,403 | $1.5M | Add +4.3% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.34% | 41,195 | $1.4M | Reduce -3.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.33% | 5,282 | $1.4M | Reduce -3.0% |
| AVGO Broadcom Inc. | 0.33% | 5,999 | $1.4M | Add +4.3% |
| V Visa Inc. Class A | 0.32% | 4,288 | $1.4M | Add +0.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.32% | 12,111 | $1.3M | Reduce -3.8% |
| GOOG Alphabet Inc. Class C | 0.32% | 7,073 | $1.3M | Add +4.9% |
| XLK SS Technology Select Sector | 0.32% | 5,772 | $1.3M | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 29,879 | $1.3M | Add +1.5% |
| MCD McDonald's Corp. | 0.31% | 4,468 | $1.3M | Add +2.8% |
| VFLO Victoryshares Free Cash Flow | 0.30% | 36,726 | $1.3M | Add +10.8% |
| PEP Pepsico Inc. | 0.29% | 8,149 | $1.2M | Add +2.9% |
| ACN Accenture PLC Class A | 0.29% | 3,451 | $1.2M | Add +5.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 2,594 | $1.2M | Add +10.4% |
| NOTVQ Inotiv Inc. | 0.27% | 275,267 | $1.1M | Add +15.8% |
| DIVB iShares Core Dividend ETF | 0.27% | 23,795 | $1.1M | Add +12.1% |
| DLN Wisdomtree US Largecap Divid | 0.26% | 14,191 | $1.1M | Add +13.4% |
| IYW iShares Ustechnology ETF | 0.26% | 6,894 | $1.1M | Add +5.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.26% | 1,863 | $1.1M | Add +0.5% |
| PANW Palo Alto Networks Inc. | 0.25% | 5,934 | $1.1M | Add +10.8% |
| IEMG iShares Core MSCI Emerging | 0.25% | 20,197 | $1.1M | Reduce -0.3% |
| ABBV Abbvie Inc. | 0.24% | 5,784 | $1.0M | Reduce -6.0% |
| WMT Walmart Inc. | 0.24% | 11,283 | $1.0M | Reduce -0.5% |
| MS Morgan Stanley | 0.24% | 8,032 | $1.0M | Add +3.4% |
| ABT Abbott Laboratories | 0.23% | 8,809 | $996K | Add +5.0% |
| IOO iShares Global 100 ETF | 0.22% | 9,254 | $933K | Reduce -4.0% |
| ZTS Zoetis Inc. | 0.22% | 5,676 | $925K | Add +6.2% |
| COST Costco Wholesale Corp. | 0.21% | 980 | $898K | Reduce -0.2% |
| MRK Merck & Co. Inc. | 0.20% | 8,559 | $851K | Add +0.5% |
| NEE Nextera Energy Inc. | 0.19% | 11,509 | $825K | Reduce -0.0% |
| CSCO Cisco Systems Inc. | 0.19% | 13,865 | $821K | Reduce -4.3% |
| ASML ASML Holding NV-NY Reg SHS | 0.19% | 1,183 | $820K | Add +11.6% |
Portfolio Sells Q3 2024 → Q4 2024
| DGRO iShares Core Dividend Growth | Reduce -54.4% | 1.16% | −1.48 |
| BYLD iShares Yield Optimized Bond | Reduce -38.0% | 0.79% | −0.55 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -7.2% | 2.22% | −0.35 |
| ALB Albemarle Corp. | Sold out | 0.00% | −0.28 |
| IVW iShares S&P 500 Growth ETF | Reduce -19.9% | 0.81% | −0.16 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Reduce -14.1% | 0.84% | −0.16 |
| OEF iShares S&P 100 ETF | Reduce -27.6% | 0.46% | −0.16 |
| NOBL Proshares S&P 500 Dividend A | Reduce -0.3% | 1.47% | −0.14 |
| F Ford Motor Co. | Reduce -16.0% | 0.42% | −0.12 |
| CGDV Cap Group Dividend Value | Reduce -0.0% | 2.20% | −0.12 |
| IJH iShares Core S&P Midcap ETF | Reduce -14.3% | 0.55% | −0.10 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -0.9% | 0.41% | −0.08 |
| FVD First Trust Value Line DVD | Reduce -2.4% | 0.89% | −0.08 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -8.0% | 0.95% | −0.08 |
| IIPR Innovative Industrial Proper | Sold out | 0.00% | −0.07 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.07 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -6.0% | 0.54% | −0.07 |
| BF.A Brown-Forman Corp. Class A | Reduce -11.2% | 0.14% | −0.06 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.06 |
| CVS CVS Health Corp. | Reduce -20.2% | 0.08% | −0.06 |
| REGN Regeneron Pharmaceuticals | Sold out | 0.00% | −0.06 |
| FTNT Fortinet Inc. | Sold out | 0.00% | −0.06 |
| HEI Heico Corp. | Sold out | 0.00% | −0.05 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -1.2% | 0.69% | −0.05 |
| HUM Humana Inc. | Sold out | 0.00% | −0.05 |
| SHW The Sherwin-Williams Co. | Sold out | 0.00% | −0.05 |
| GD General Dynamics Corp. | Sold out | 0.00% | −0.05 |
| CDC Victoryshares US Eq Income E | Sold out | 0.00% | −0.05 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.05 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.05 |
| ABBV Abbvie Inc. | Reduce -6.0% | 0.24% | −0.05 |
| CSX CSX Corp. | Sold out | 0.00% | −0.05 |
| RFG Invesco S&P Midcap 400 Pure | Reduce -7.7% | 0.36% | −0.04 |
| INTC Intel Corp. | Reduce -16.1% | 0.09% | −0.04 |
| RSP Invesco S&P 500 Equal Weight | Reduce -1.6% | 0.68% | −0.04 |
| NEE Nextera Energy Inc. | Reduce -0.0% | 0.19% | −0.04 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -32.6% | 0.07% | −0.04 |
| IEMG iShares Core MSCI Emerging | Reduce -0.3% | 0.25% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -1.4% | 0.11% | −0.03 |
| IEP Icahn Enterprises LP | Reduce -9.3% | 0.03% | −0.02 |
| AGG iShares Core U.S. Aggregate | Reduce -4.5% | 0.19% | −0.02 |
| RDVI FT Vest Rising Dividend Achi | Reduce -0.9% | 0.46% | −0.02 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -12.0% | 0.09% | −0.02 |
| RMD Resmed Inc. | Reduce -17.4% | 0.06% | −0.02 |
| XLV SS Health Care Select Sector | Reduce -1.6% | 0.11% | −0.02 |
| BIV Vanguard Intermediate-Term B | Reduce -6.4% | 0.12% | −0.02 |
| LOW Lowe's Cos Inc. | Reduce -0.6% | 0.13% | −0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -3.0% | 0.33% | −0.02 |
| MDT Medtronic PLC | Reduce -1.5% | 0.08% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| DGRW Wisdomtree U.S. Quality Divi | Add +61.7% | 1.55% | +0.55 |
| QQQ Invesco QQQ Trust Series 1 | Add +4.2% | 5.12% | +0.35 |
| AMZN Amazon.com Inc. | Add +2.2% | 1.98% | +0.31 |
| GLDM SPDR Gold Minishares Trust | Add +196.9% | 0.43% | +0.28 |
| AAPL Apple Inc. | Add +1.8% | 3.63% | +0.25 |
| QQQM Invesco Nasdaq 100 ETF | Add +4.1% | 3.66% | +0.24 |
| NVDA Nvidia Corp. | Add +11.5% | 1.37% | +0.24 |
| AVUV Avantis US Small Cap Value | Add +21.2% | 1.40% | +0.23 |
| MELI MercadoLibre Inc. | New | 0.19% | +0.19 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +10.9% | 4.22% | +0.19 |
| NOTVQ Inotiv Inc. | Add +15.8% | 0.27% | +0.17 |
| XLG Invesco S&P 500 Top 50 ETF | Add +4.3% | 1.98% | +0.14 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +211.3% | 0.18% | +0.13 |
| CRM Salesforce Inc. | Add +0.5% | 0.58% | +0.10 |
| AVGO Broadcom Inc. | Add +4.3% | 0.33% | +0.09 |
| JPM JPMorgan Chase & Co. | Add +1.6% | 0.75% | +0.09 |
| PM Philip Morris International | New | 0.09% | +0.09 |
| SPHQ Invesco S&P 500 Quality ETF | Add +8.1% | 1.52% | +0.08 |
| URI United Rentals Inc. | New | 0.08% | +0.08 |
| BAH Booz Allen Hamilton Holdings | New | 0.08% | +0.08 |
| GOOGL Alphabet Inc. Class A | Add +1.8% | 0.61% | +0.08 |
| VTR Ventas Inc. | New | 0.07% | +0.07 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +8.1% | 0.56% | +0.06 |
| VHT Vanguard Health Care ETF | Add +90.1% | 0.14% | +0.06 |
| DFUS Dimensional US Eq MKT ETF | Add +3.1% | 1.49% | +0.06 |
| KNSL Kinsale Capital Group Inc. | New | 0.05% | +0.05 |
| SPGM State Street SPDR Portfolio | Add +76.1% | 0.13% | +0.05 |
| SHOP Shopify Inc. Class A | New | 0.05% | +0.05 |
| XIFR XPLR Infrastructure LP | New | 0.05% | +0.05 |
| GS Goldman Sachs Group Inc. | New | 0.05% | +0.05 |
| QGRW Wisdomtree US Quality Growth | New | 0.05% | +0.05 |
| EVTR Eaton Vance Total Return | New | 0.05% | +0.05 |
| ARKK ARK Innovation ETF | New | 0.05% | +0.05 |
| NET Cloudflare Inc. Class A | New | 0.05% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +6.1% | 0.79% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +4.9% | 0.32% | +0.05 |
| MS Morgan Stanley | Add +3.4% | 0.24% | +0.04 |
| SCHG Schwab US Large-Cap Growth | Add +0.6% | 0.79% | +0.04 |
| V Visa Inc. Class A | Add +0.6% | 0.32% | +0.04 |
| MO Altria Group Inc. | Add +4.4% | 0.77% | +0.04 |
| TSCO Tractor Supply Company | Add +63.3% | 0.12% | +0.04 |
| PANW Palo Alto Networks Inc. | Add +10.8% | 0.25% | +0.04 |
| FELC Fidelity Enh LRG Cap Cor ETF | Add +3.2% | 0.81% | +0.03 |
| DVY iShares Select Dividend ETF | Add +63.7% | 0.08% | +0.03 |
| VFLO Victoryshares Free Cash Flow | Add +10.8% | 0.30% | +0.03 |
| BAC Bank of America Corp. | Add +1.5% | 0.31% | +0.03 |
| ET Energy Transfer LP | Add +0.1% | 0.16% | +0.03 |
| PWR Quanta Services Inc. | Add +3.6% | 0.35% | +0.03 |
| DLN Wisdomtree US Largecap Divid | Add +13.4% | 0.26% | +0.02 |
| IYW iShares Ustechnology ETF | Add +5.8% | 0.26% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 361 | $789.1M | QQQM, QQQ, VOO, XMHQ, JHMM |
| Q1 2026 | 349 | $688.6M | QQQM, QQQ, XMHQ, JHMM, AAPL |
| Q4 2025 | 328 | $688.6M | QQQM, QQQ, IVV, AAPL, XMHQ |
| Q3 2025 | 328 | $673.6M | QQQM, QQQ, IVV, XMHQ, AAPL |
| Q2 2025Amended | 308 | $606.2M | QQQM, QQQ, IVV, XMHQ, MSFT |
| Q1 2025 | 291 | $526.3M | QQQ, IVV, XMHQ, QQQM, AAPL |
| Q4 2024 | 258 | $424.1M | QQQ, XMHQ, QQQM, AAPL, JHMM |
| Q3 2024 | 260 | $416.7M | QQQ, XMHQ, QQQM, AAPL, JHMM |
| Q2 2024 | 238 | $376.2M | QQQ, JHMM, AAPL, CALF, MSFT |
| Q1 2024 | 241 | $364.3M | QQQ, JHMM, CALF, DGRO, MSFT |