Landaas & Co. /Wi

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Landaas & Co. /Wi reported 86 stock positions worth $307.5 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 30.8% of the portfolio, followed by iShares Russell 1000 Value E (IWD, 21.0%) and iShares MSCI USA Quality Fac (QUAL, 12.9%). Compared with Q4 2023, it opened 11 new positions, sold out of 4, added to 37 and reduced 16. The biggest buy was iShares MSCI USA Quality Fac (QUAL, shares +22%) and the biggest sale an exit from Willis Towers Watson (WTW).

Most Recent 13F
Q2 2026
Location
MILWAUKEE, WI
CIK
0000913990
Portfolio Value
$307.5M (Q1 2024)
SEC Filing
0001104659-24-059181 ↗ filed May 9, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $307.5M $307.5M Q1 2024 Q2 2024: $328.2M Q2 2024 Q3 2024: $359.2M Q3 2024 Q4 2024: $361.2M Q4 2024 Q1 2025: $361.7M Q1 2025 Q2 2025: $418.7M Q2 2025 Q3 2025: $440.1M Q3 2025 Q4 2025: $454.5M Q4 2025 Q1 2026: $455.9M Q1 2026 Q2 2026: $549.7M Q2 2026

Holdings 86 stocks · $307.5M
VTI VG Morningstar TS MKT ETF-US 30.76% 363,900 $94.6M Add +1.3%
IWD iShares Russell 1000 Value E 21.04% 361,108 $64.7M Add +1.6%
QUAL iShares MSCI USA Quality Fac 12.86% 240,587 $39.5M Add +21.9%
TFLO iShares Treasury Floating Ra 12.04% 730,576 $37.0M Add +6.3%
IWF iShares Russell 1000 Growth 2.18% 19,842 $6.7M Add +1.2%
VOO Vanguard S&P 500 ETF 2.12% 13,557 $6.5M Add +2.5%
GARP iShares MSCI USA Quality Gar 2.10% 135,932 $6.5M Add +85.1%
AAPL Apple Inc. 1.68% 30,109 $5.2M Add +11.1%
DVY iShares Select Dividend ETF 1.50% 37,502 $4.6M Add +0.6%
MSFT Microsoft Corp. 1.37% 10,037 $4.2M Add +1.0%
TSLA Tesla Inc. 0.67% 11,738 $2.1M Add +27.1%
IWB iShares Russell 1000 ETF 0.65% 6,975 $2.0M Add +1.2%
AMZN Amazon.com Inc. 0.44% 7,556 $1.4M Add +6.7%
PG The Procter & Gamble Co. 0.35% 6,717 $1.1M Add +0.1%
XLI SS Industrial Select Sector 0.35% 8,540 $1.1M No change
WEC WEC Energy Group Inc. 0.33% 12,431 $1.0M No change
FISV Fiserv Inc. 0.33% 6,313 $1.0M Reduce -8.9%
JPM JPMorgan Chase & Co. 0.31% 4,852 $968K Add +0.3%
ORCL Oracle Corp. 0.31% 7,464 $938K No change
SPLV Invesco S&P 500 Low Volatili 0.30% 14,081 $928K Add +0.1%
MCD McDonald's Corp. 0.30% 3,278 $924K Reduce -5.5%
ABBV Abbvie Inc. 0.27% 4,518 $823K Reduce -16.4%
SCHD Schwab US DVD Equity ETF 0.26% 9,840 $793K No change
VTEB Vanguard Tax-Exempt Bond ETF 0.25% 15,332 $776K Add +2.0%
BRK.B Berkshire Hathaway Inc. Class B 0.25% 1,822 $766K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.25% 6,232 $762K Reduce -2.5%
FCX Freeport-McMoran Inc. 0.24% 15,389 $724K Add +0.4%
USB US Bancorp 0.20% 14,171 $630K Add +10.1%
MOAT Vaneck Morningstar Wide Moat 0.19% 6,350 $571K Reduce -9.2%
ESGV Vanguard ESG US Stock ETF 0.18% 6,079 $567K Reduce -5.1%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.18% 4,736 $566K No change
ABT Abbott Laboratories 0.18% 4,923 $559K Reduce -15.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.17% 1,492 $513K Reduce -1.6%
AMGN Amgen Inc. 0.16% 1,750 $498K No change
FIS Fidelity National Info Serv 0.16% 6,630 $492K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.16% 933 $488K No change
CAT Caterpillar Inc. 0.16% 1,307 $479K Add +0.7%
IDV iShares International Select 0.16% 17,076 $479K Reduce -5.3%
ETN Eaton Corp. PLC 0.15% 1,486 $465K Reduce -14.6%
ILCB iShares Morningstar U.S. Equ 0.15% 6,253 $453K Add +0.1%
GOOGL Alphabet Inc. Class A 0.14% 2,881 $435K Add +1.4%
KO The Coca-Cola Co. 0.13% 6,432 $394K Reduce -0.2%
LIN Linde PLC 0.12% 828 $384K No change
COST Costco Wholesale Corp. 0.12% 505 $370K Add +8.6%
XOM Exxon Mobil Corp. 0.12% 3,121 $363K Add +0.9%
INTC Intel Corp. 0.11% 7,795 $344K Add +0.3%
PGX Invesco Preferred ETF 0.11% 28,987 $344K Reduce -14.3%
NEE Nextera Energy Inc. 0.11% 5,320 $340K No change
PEP Pepsico Inc. 0.11% 1,942 $340K Reduce -5.4%
UNH Unitedhealth Group Inc. 0.11% 671 $332K Add +0.3%
MRK Merck & Co. Inc. 0.11% 2,513 $331K Add +33.0%
FTEC Fidelity MSCI Info Tech Indx 0.11% 2,100 $327K New
ACWV iShares MSCI Global Min Vol 0.10% 3,061 $322K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.10% 1,980 $322K Add +1.6%
RWL Invesco S&P 500 Revenue ETF 0.10% 3,388 $318K Add +9.7%
DSI iShares ESG MSCI KLD 400 ETF 0.10% 3,084 $311K Add +0.3%
QCOM Qualcomm Inc. 0.10% 1,791 $303K No change
APH Amphenol Corp. Class A 0.10% 2,600 $300K No change
LLY Eli Lilly & Co. 0.10% 377 $293K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.09% 1,515 $289K Add +1.2%
PNSTQ Pinstripes Holdings Inc. 0.09% 88,595 $288K New
JNJ Johnson & Johnson 0.09% 1,823 $288K Reduce -1.0%
VIG Vanguard Dividend Apprec ETF 0.09% 1,527 $279K Add +1.8%
ITA iShares U.S. Aerospace & Def 0.09% 2,100 $277K New
ICLN iShares Global Clean Energy 0.09% 19,712 $276K Reduce -5.6%
SCHV Schwab US Large-Cap Value 0.09% 3,620 $275K No change
IJH iShares Core S&P Midcap ETF 0.09% 4,516 $274K New
MGEE Mge Energy Inc. 0.09% 3,466 $273K Add +9.5%
SCHW Schwab (charles) Corp. 0.09% 3,621 $262K Add +0.6%
CVX Chevron Corp. 0.08% 1,648 $260K Add +0.6%
FVAL Fidelity Value Factor ETF 0.08% 4,560 $260K No change
IVV iShares Core S&P 500 ETF 0.08% 460 $242K New
MKC McCormick & Co.-Non VTG SHRS 0.08% 3,150 $242K Reduce -34.2%
V Visa Inc. Class A 0.08% 858 $239K Add +1.1%
RTX RTX Corp. 0.08% 2,428 $237K Add +0.6%
CL Colgate-Palmolive Co. 0.08% 2,620 $236K No change
UNP Union Pacific Corp. 0.08% 942 $232K No change
VZ Verizon Communications Inc. 0.08% 5,498 $231K New
HOG Harley-Davidson Inc. 0.07% 5,263 $230K New
ADP Automatic Data Processing 0.07% 910 $227K No change
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.07% 2,326 $227K No change
MA Mastercard Inc. Class A 0.07% 457 $220K New
LOW Lowe's Cos Inc. 0.07% 842 $214K New
GOOG Alphabet Inc. Class C 0.07% 1,389 $211K New
WMT Walmart Inc. 0.07% 3,474 $209K New
LMT Lockheed Martin Corp. 0.07% 450 $205K No change

Portfolio Sells Q4 2023 → Q1 2024
WTW Willis Towers Watson PLC Sold out 0.00% −0.10
IYR iShares US Real Estate ETF Sold out 0.00% −0.08
MCD McDonald's Corp. Reduce -5.5% 0.30% −0.08
NKE Nike Inc. Class B Sold out 0.00% −0.08
LYFT LYFT Inc. Class A Sold out 0.00% −0.06
ABT Abbott Laboratories Reduce -15.5% 0.18% −0.06
ABBV Abbvie Inc. Reduce -16.4% 0.27% −0.04
MKC McCormick & Co.-Non VTG SHRS Reduce -34.2% 0.08% −0.04
MOAT Vaneck Morningstar Wide Moat Reduce -9.2% 0.19% −0.03
PGX Invesco Preferred ETF Reduce -14.3% 0.11% −0.03
IDV iShares International Select Reduce -5.3% 0.16% −0.03
ICLN iShares Global Clean Energy Reduce -5.6% 0.09% −0.03
PEP Pepsico Inc. Reduce -5.4% 0.11% −0.02
ESGV Vanguard ESG US Stock ETF Reduce -5.1% 0.18% −0.02
JNJ Johnson & Johnson Reduce -1.0% 0.09% −0.01
FISV Fiserv Inc. Reduce -8.9% 0.33% −0.01
KO The Coca-Cola Co. Reduce -0.2% 0.13% −0.01
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.6% 0.17% −0.01
ETN Eaton Corp. PLC Reduce -14.6% 0.15% −0.00
DIS The Walt Disney Co. Reduce -2.5% 0.25% +0.03

Portfolio Buys Q4 2023 → Q1 2024
QUAL iShares MSCI USA Quality Fac Add +21.9% 12.86% +2.09
GARP iShares MSCI USA Quality Gar Add +85.1% 2.10% +0.98
FTEC Fidelity MSCI Info Tech Indx New 0.11% +0.11
PNSTQ Pinstripes Holdings Inc. New 0.09% +0.09
ITA iShares U.S. Aerospace & Def New 0.09% +0.09
IJH iShares Core S&P Midcap ETF New 0.09% +0.09
IVV iShares Core S&P 500 ETF New 0.08% +0.08
VZ Verizon Communications Inc. New 0.08% +0.08
HOG Harley-Davidson Inc. New 0.07% +0.07
MA Mastercard Inc. Class A New 0.07% +0.07
LOW Lowe's Cos Inc. New 0.07% +0.07
GOOG Alphabet Inc. Class C New 0.07% +0.07
WMT Walmart Inc. New 0.07% +0.07
AMZN Amazon.com Inc. Add +6.7% 0.44% +0.04
MRK Merck & Co. Inc. Add +33.0% 0.11% +0.03
CAT Caterpillar Inc. Add +0.7% 0.16% +0.01
JPM JPMorgan Chase & Co. Add +0.3% 0.31% +0.01
COST Costco Wholesale Corp. Add +8.6% 0.12% +0.01
RWL Invesco S&P 500 Revenue ETF Add +9.7% 0.10% +0.01
MGEE Mge Energy Inc. Add +9.5% 0.09% +0.00
XOM Exxon Mobil Corp. Add +0.9% 0.12% +0.00
IBM Intl Business Machines Corp. Add +1.2% 0.09% +0.00
RTX RTX Corp. Add +0.6% 0.08% +0.00
DSI iShares ESG MSCI KLD 400 ETF Add +0.3% 0.10% −0.00
USB US Bancorp Add +10.1% 0.20% −0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +1.6% 0.10% −0.00
VIG Vanguard Dividend Apprec ETF Add +1.8% 0.09% −0.00
V Visa Inc. Class A Add +1.1% 0.08% −0.00
ILCB iShares Morningstar U.S. Equ Add +0.1% 0.15% −0.01
GOOGL Alphabet Inc. Class A Add +1.4% 0.14% −0.01
CVX Chevron Corp. Add +0.6% 0.08% −0.01
FCX Freeport-McMoran Inc. Add +0.4% 0.24% −0.01
SCHW Schwab (charles) Corp. Add +0.6% 0.09% −0.01
PG The Procter & Gamble Co. Add +0.1% 0.35% −0.01
MSFT Microsoft Corp. Add +1.0% 1.37% −0.01
IWB iShares Russell 1000 ETF Add +1.2% 0.65% −0.02
UNH Unitedhealth Group Inc. Add +0.3% 0.11% −0.02
VOO Vanguard S&P 500 ETF Add +2.5% 2.12% −0.02
SPLV Invesco S&P 500 Low Volatili Add +0.1% 0.30% −0.02
IWF iShares Russell 1000 Growth Add +1.2% 2.18% −0.03
VTEB Vanguard Tax-Exempt Bond ETF Add +2.0% 0.25% −0.03
INTC Intel Corp. Add +0.3% 0.11% −0.03
DVY iShares Select Dividend ETF Add +0.6% 1.50% −0.12
TSLA Tesla Inc. Add +27.1% 0.67% −0.18
AAPL Apple Inc. Add +11.1% 1.68% −0.25
IWD iShares Russell 1000 Value E Add +1.6% 21.04% −0.74
TFLO iShares Treasury Floating Ra Add +6.3% 12.04% −0.82
VTI VG Morningstar TS MKT ETF-US Add +1.3% 30.76% −0.85

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$549.7MVTI, IWD, QUAL, GARP, DFIV
Q1 2026 130$455.9MVTI, IWD, QUAL, DFIV, GARP
Q4 2025 126$454.5MVTI, IWD, QUAL, GARP, DFIV
Q3 2025 123$440.1MVTI, IWD, QUAL, GARP, TFLO
Q2 2025 116$418.7MVTI, IWD, QUAL, TFLO, GARP
Q1 2025 94$361.7MVTI, IWD, QUAL, TFLO, GARP
Q4 2024 89$361.2MVTI, IWD, QUAL, TFLO, GARP
Q3 2024 89$359.2MVTI, IWD, QUAL, TFLO, GARP
Q2 2024 83$328.2MVTI, IWD, QUAL, TFLO, GARP
Q1 2024 86$307.5MVTI, IWD, QUAL, TFLO, IWF