Landaas & Co. /Wi

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 2, 2025), Landaas & Co. /Wi reported 94 stock positions worth $361.7 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 27.8% of the portfolio, followed by iShares Russell 1000 Value E (IWD, 18.7%) and iShares MSCI USA Quality Fac (QUAL, 16.7%). Compared with Q4 2024, it opened 10 new positions, sold out of 5, added to 35 and reduced 10. The biggest buy was iShares Russell 1000 Value E (IWD, shares +1%) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −1%).

Most Recent 13F
Q2 2026
Location
MILWAUKEE, WI
CIK
0000913990
Portfolio Value
$361.7M (Q1 2025)
SEC Filing
0001104659-25-043909 ↗ filed May 2, 2025

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $307.5M Q1 2024 Q2 2024: $328.2M Q2 2024 Q3 2024: $359.2M Q3 2024 Q4 2024: $361.2M Q4 2024 Q1 2025: $361.7M $361.7M Q1 2025 Q2 2025: $418.7M Q2 2025 Q3 2025: $440.1M Q3 2025 Q4 2025: $454.5M Q4 2025 Q1 2026: $455.9M Q1 2026 Q2 2026: $549.7M Q2 2026

Holdings 94 stocks · $361.7M
VTI VG Morningstar TS MKT ETF-US 27.75% 365,227 $100.4M Reduce -0.5%
IWD iShares Russell 1000 Value E 18.72% 359,893 $67.7M Add +1.3%
QUAL iShares MSCI USA Quality Fac 16.71% 353,588 $60.4M Add +3.3%
TFLO iShares Treasury Floating Ra 9.24% 659,530 $33.4M Add +1.5%
GARP iShares MSCI USA Quality Gar 5.77% 409,098 $20.9M Add +13.4%
VOO Vanguard S&P 500 ETF 2.45% 17,261 $8.9M Add +11.7%
IWF iShares Russell 1000 Growth 1.97% 19,735 $7.1M Reduce -2.7%
AAPL Apple Inc. 1.77% 28,863 $6.4M Reduce -1.4%
DVY iShares Select Dividend ETF 1.41% 38,054 $5.1M Add +0.4%
MSFT Microsoft Corp. 1.06% 10,212 $3.8M Add +0.1%
IWB iShares Russell 1000 ETF 0.58% 6,860 $2.1M Reduce -2.6%
TEQI T Rowe Price Equity Income E 0.54% 46,896 $2.0M Add +517.5%
FISV Fiserv Inc. 0.50% 8,233 $1.8M Reduce -1.5%
TSLA Tesla Inc. 0.45% 6,286 $1.6M Add +61.9%
AMZN Amazon.com Inc. 0.40% 7,654 $1.5M Add +1.4%
WEC WEC Energy Group Inc. 0.39% 12,806 $1.4M Add +0.0%
BRK.B Berkshire Hathaway Inc. Class B 0.34% 2,304 $1.2M Add +0.5%
XLI SS Industrial Select Sector 0.33% 9,190 $1.2M Add +7.6%
PG The Procter & Gamble Co. 0.31% 6,685 $1.1M Reduce -0.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.30% 1,930 $1.1M No change
ORCL Oracle Corp. 0.29% 7,505 $1.0M Add +0.6%
ABBV Abbvie Inc. 0.28% 4,902 $1.0M No change
JPM JPMorgan Chase & Co. 0.28% 4,163 $1.0M Add +0.1%
MCD McDonald's Corp. 0.28% 3,209 $1.0M No change
VTEB Vanguard Tax-Exempt Bond ETF 0.26% 19,107 $948K Add +14.3%
SPLV Invesco S&P 500 Low Volatili 0.26% 12,587 $940K Reduce -0.9%
SCHD Schwab US DVD Equity ETF 0.25% 32,420 $906K Add +9.8%
ESGV Vanguard ESG US Stock ETF 0.24% 8,796 $862K Add +9.1%
ITA iShares U.S. Aerospace & Def 0.22% 5,280 $808K Add +32.7%
NVDA Nvidia Corp. 0.22% 7,273 $788K Add +6.5%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.20% 21,157 $707K New
GOOGL Alphabet Inc. Class A 0.18% 4,182 $647K No change
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.17% 4,736 $610K No change
IQLT iShares MSCI International Q 0.17% 15,081 $599K Reduce -10.7%
FCX Freeport-McMoran Inc. 0.16% 15,389 $583K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.15% 5,585 $551K Add +0.1%
IDV iShares International Select 0.15% 17,548 $544K No change
XOM Exxon Mobil Corp. 0.14% 4,362 $519K Add +38.4%
ACWV iShares MSCI Global Min Vol 0.14% 4,448 $518K Add +47.0%
COST Costco Wholesale Corp. 0.14% 542 $513K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.14% 2,951 $510K No change
ABT Abbott Laboratories 0.14% 3,798 $504K No change
BSCS Invesco Bulletshares 2028 CB 0.14% 24,763 $504K New
CAT Caterpillar Inc. 0.13% 1,470 $485K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.13% 1,272 $471K Reduce -9.7%
KO The Coca-Cola Co. 0.13% 6,432 $461K No change
QQQ Invesco QQQ Trust Series 1 0.12% 902 $423K New
TCHP T Rowe Price Blue Chip Growt 0.12% 10,967 $418K New
ETN Eaton Corp. PLC 0.11% 1,486 $404K No change
MOAT Vaneck Morningstar Wide Moat 0.11% 4,493 $395K No change
CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT 0.11% 16,054 $393K New
DSI iShares ESG MSCI KLD 400 ETF 0.11% 3,782 $387K Add +0.2%
NEE Nextera Energy Inc. 0.11% 5,455 $387K No change
FIS Fidelity National Info Serv 0.11% 5,169 $386K No change
LIN Linde PLC 0.11% 828 $386K No change
RWL Invesco S&P 500 Revenue ETF 0.10% 3,595 $357K Add +6.1%
V Visa Inc. Class A 0.10% 1,014 $355K Add +1.0%
AMGN Amgen Inc. 0.09% 1,100 $343K No change
ILCB iShares Morningstar U.S. Equ 0.09% 4,432 $342K Reduce -9.8%
UNH Unitedhealth Group Inc. 0.09% 653 $342K No change
APH Amphenol Corp. Class A 0.09% 5,206 $341K No change
CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT 0.09% 11,906 $337K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.09% 1,323 $329K Add +0.2%
SGOV iShares 0-3 Month Treasury B 0.09% 3,264 $329K No change
MGEE Mge Energy Inc. 0.09% 3,533 $328K Add +11.6%
RTX RTX Corp. 0.09% 2,414 $320K No change
LLY Eli Lilly & Co. 0.09% 377 $311K No change
USB US Bancorp 0.09% 7,331 $310K Add +0.5%
WMT Walmart Inc. 0.09% 3,537 $310K Add +0.1%
GOOG Alphabet Inc. Class C 0.09% 1,975 $309K Add +15.5%
JNJ Johnson & Johnson 0.08% 1,843 $306K No change
FDRR Fidelity Div ETF Rise Rates 0.08% 6,060 $303K No change
SUSL iShares ESG MSCI USA Leaders 0.08% 3,154 $302K New
PM Philip Morris International 0.08% 1,901 $302K Add +1.3%
PGX Invesco Preferred ETF 0.08% 25,987 $292K No change
VEA Vanguard Ftse Developed ETF 0.08% 5,548 $282K No change
VXUS Vanguard Total Intl Stock 0.08% 4,511 $280K New
ADP Automatic Data Processing 0.08% 910 $278K No change
JAVA JPMorgan Active Value ETF 0.08% 4,368 $278K Add +37.9%
QCOM Qualcomm Inc. 0.08% 1,791 $275K No change
CVX Chevron Corp. 0.07% 1,564 $262K No change
MKC McCormick & Co.-Non VTG SHRS 0.07% 3,150 $259K No change
PEP Pepsico Inc. 0.07% 1,709 $256K Add +6.7%
MDLZ Mondelez International Inc. Class A 0.07% 3,630 $246K No change
CL Colgate-Palmolive Co. 0.07% 2,620 $245K No change
TRI Thomson Reuters Corp. 0.07% 1,417 $245K No change
VZ Verizon Communications Inc. 0.06% 4,935 $224K New
UNP Union Pacific Corp. 0.06% 942 $223K No change
PNC PNC Financial Services Group 0.06% 1,259 $221K No change
OXY Occidental Petroleum Corp. 0.06% 4,400 $217K No change
CSCO Cisco Systems Inc. 0.06% 3,426 $211K Add +0.1%
RSG Republic Services Inc. 0.06% 850 $206K New
LMT Lockheed Martin Corp. 0.06% 450 $201K No change
PNSTQ Pinstripes Holdings Inc. 0.00% 77,595 $6K No change

Portfolio Sells Q4 2024 → Q1 2025
VTI VG Morningstar TS MKT ETF-US Reduce -0.5% 27.75% −1.70
IWF iShares Russell 1000 Growth Reduce -2.7% 1.97% −0.29
AAPL Apple Inc. Reduce -1.4% 1.77% −0.26
AVUS Avantis U.S. Equity ETF Sold out 0.00% −0.06
LOW Lowe's Cos Inc. Sold out 0.00% −0.06
HD Home Depot Inc. Sold out 0.00% −0.06
PSA Public Storage Sold out 0.00% −0.06
IWB iShares Russell 1000 ETF Reduce -2.6% 0.58% −0.05
ICLN iShares Global Clean Energy Sold out 0.00% −0.03
VUG Vanguard Mrngstar GR ETF-Sui Reduce -9.7% 0.13% −0.03
ILCB iShares Morningstar U.S. Equ Reduce -9.8% 0.09% −0.02
IQLT iShares MSCI International Q Reduce -10.7% 0.17% −0.01
PG The Procter & Gamble Co. Reduce -0.9% 0.31% +0.00
SPLV Invesco S&P 500 Low Volatili Reduce -0.9% 0.26% +0.01
FISV Fiserv Inc. Reduce -1.5% 0.50% +0.03

Portfolio Buys Q4 2024 → Q1 2025
IWD iShares Russell 1000 Value E Add +1.3% 18.72% +0.52
TEQI T Rowe Price Equity Income E Add +517.5% 0.54% +0.46
CGUS Cap Group Core Equity New 0.20% +0.20
TFLO iShares Treasury Floating Ra Add +1.5% 9.24% +0.16
GARP iShares MSCI USA Quality Gar Add +13.4% 5.77% +0.15
VOO Vanguard S&P 500 ETF Add +11.7% 2.45% +0.15
BSCS Invesco Bulletshares 2028 CB New 0.14% +0.14
QQQ Invesco QQQ Trust Series 1 New 0.12% +0.12
TCHP T Rowe Price Blue Chip Growt New 0.12% +0.12
CGXU Cap Group Intl Focus New 0.11% +0.11
CGGO Cap Group Global Growth New 0.09% +0.09
SUSL iShares ESG MSCI USA Leaders New 0.08% +0.08
VXUS Vanguard Total Intl Stock New 0.08% +0.08
ITA iShares U.S. Aerospace & Def Add +32.7% 0.22% +0.06
VZ Verizon Communications Inc. New 0.06% +0.06
RSG Republic Services Inc. New 0.06% +0.06
WEC WEC Energy Group Inc. Add +0.0% 0.39% +0.05
ACWV iShares MSCI Global Min Vol Add +47.0% 0.14% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +0.5% 0.34% +0.05
XOM Exxon Mobil Corp. Add +38.4% 0.14% +0.05
DVY iShares Select Dividend ETF Add +0.4% 1.41% +0.04
VTEB Vanguard Tax-Exempt Bond ETF Add +14.3% 0.26% +0.03
SCHD Schwab US DVD Equity ETF Add +9.8% 0.25% +0.03
XLI SS Industrial Select Sector Add +7.6% 0.33% +0.02
JAVA JPMorgan Active Value ETF Add +37.9% 0.08% +0.02
PM Philip Morris International Add +1.3% 0.08% +0.02
TSLA Tesla Inc. Add +61.9% 0.45% +0.02
IBM Intl Business Machines Corp. Add +0.2% 0.09% +0.01
V Visa Inc. Class A Add +1.0% 0.10% +0.01
MGEE Mge Energy Inc. Add +11.6% 0.09% +0.01
RWL Invesco S&P 500 Revenue ETF Add +6.1% 0.10% +0.01
JPM JPMorgan Chase & Co. Add +0.1% 0.28% +0.01
ESGV Vanguard ESG US Stock ETF Add +9.1% 0.24% +0.00
PEP Pepsico Inc. Add +6.7% 0.07% +0.00
CSCO Cisco Systems Inc. Add +0.1% 0.06% +0.00
WMT Walmart Inc. Add +0.1% 0.09% −0.00
GOOG Alphabet Inc. Class C Add +15.5% 0.09% −0.00
DSI iShares ESG MSCI KLD 400 ETF Add +0.2% 0.11% −0.01
USB US Bancorp Add +0.5% 0.09% −0.01
DIS The Walt Disney Co. Add +0.1% 0.15% −0.02
NVDA Nvidia Corp. Add +6.5% 0.22% −0.04
ORCL Oracle Corp. Add +0.6% 0.29% −0.05
AMZN Amazon.com Inc. Add +1.4% 0.40% −0.06
MSFT Microsoft Corp. Add +0.1% 1.06% −0.13
QUAL iShares MSCI USA Quality Fac Add +3.3% 16.71% −0.17

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 149$549.7MVTI, IWD, QUAL, GARP, DFIV
Q1 2026 130$455.9MVTI, IWD, QUAL, DFIV, GARP
Q4 2025 126$454.5MVTI, IWD, QUAL, GARP, DFIV
Q3 2025 123$440.1MVTI, IWD, QUAL, GARP, TFLO
Q2 2025 116$418.7MVTI, IWD, QUAL, TFLO, GARP
Q1 2025 94$361.7MVTI, IWD, QUAL, TFLO, GARP
Q4 2024 89$361.2MVTI, IWD, QUAL, TFLO, GARP
Q3 2024 89$359.2MVTI, IWD, QUAL, TFLO, GARP
Q2 2024 83$328.2MVTI, IWD, QUAL, TFLO, GARP
Q1 2024 86$307.5MVTI, IWD, QUAL, TFLO, IWF