Madden Advisory Services, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 3, 2024), Madden Advisory Services, Inc. reported 92 stock positions worth $189.8 million. Its top holding was Schwab US Broad Market ETF (SCHB) at 8.6% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 7.1%) and Vanguard Info Tech ETF (VGT, 6.6%). Compared with Q4 2023, it opened 2 new positions, added to 42 and reduced 37. The biggest buy was iShares Ibonds Dec 2026 Term (IBDR, shares +30%) and the biggest sale Vaneck Ig Floating Rate ETF (FLTR, shares −10%).
- Most Recent 13F
- Q2 2026
- Location
- Jacksonville, FL
- CIK
- 0001542284
- Portfolio Value
- $189.8M (Q1 2024)
- SEC Filing
- 0001172661-24-001996 ↗ filed May 3, 2024
Holdings Value
Holdings 92 stocks · $189.8M
| SCHB Schwab US Broad Market ETF | 8.59% | 267,008 | $16.3M | Reduce -2.3% |
| VOO Vanguard S&P 500 ETF | 7.08% | 27,959 | $13.4M | Reduce -1.1% |
| VGT Vanguard Info Tech ETF | 6.58% | 23,816 | $12.5M | Reduce -1.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 6.08% | 70,788 | $11.5M | Reduce -1.3% |
| EFA iShares MSCI Eafe ETF | 3.77% | 89,583 | $7.2M | Reduce -1.6% |
| IBDP iShares Ibonds Dec 2024 Term | 3.41% | 257,962 | $6.5M | Add +6.0% |
| MSFT Microsoft Corp. | 3.13% | 14,095 | $5.9M | Add +0.0% |
| SCHX Schwab US Large-Cap ETF | 2.98% | 91,203 | $5.7M | Reduce -5.5% |
| VDC Vanguard Consumer Staple ETF | 2.96% | 27,510 | $5.6M | Add +0.4% |
| VHT Vanguard Health Care ETF | 2.90% | 20,312 | $5.5M | Add +2.5% |
| IBDQ iShares Ibonds Dec 2025 Term | 2.41% | 184,489 | $4.6M | Add +16.9% |
| VXUS Vanguard Total Intl Stock | 2.17% | 68,234 | $4.1M | Add +1.5% |
| SCHG Schwab US Large-Cap Growth | 2.09% | 42,677 | $4.0M | Add +0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.06% | 7,456 | $3.9M | Reduce -2.2% |
| IAU iShares Gold Trust | 2.05% | 92,636 | $3.9M | Reduce -0.8% |
| SCHM Schwab US Mid Cap ETF | 2.05% | 47,776 | $3.9M | Add +1.2% |
| VIG Vanguard Dividend Apprec ETF | 1.89% | 19,675 | $3.6M | Reduce -2.2% |
| FLTR Vaneck Ig Floating Rate ETF | 1.75% | 130,053 | $3.3M | Reduce -9.7% |
| SHYG iShares 0-5 YR HY Corp. Bond | 1.70% | 75,938 | $3.2M | Add +2.3% |
| IJR iShares Core S&P Small-Cap E | 1.66% | 28,480 | $3.1M | Add +0.1% |
| IHI iShares U.S. Medical Devices | 1.65% | 53,283 | $3.1M | Reduce -4.9% |
| VTI VG Morningstar TS MKT ETF-US | 1.59% | 11,574 | $3.0M | Reduce -0.3% |
| STIP iShares 0-5 Year Tips Bond E | 1.48% | 28,163 | $2.8M | Reduce -3.0% |
| SCHD Schwab US DVD Equity ETF | 1.46% | 34,376 | $2.8M | Add +4.7% |
| VCR Vanguard Consumer Discre ETF | 1.29% | 7,714 | $2.5M | Add +0.2% |
| IBDR iShares Ibonds Dec 2026 Term | 1.23% | 97,907 | $2.3M | Add +30.0% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.08% | 26,511 | $2.0M | Reduce -1.8% |
| SCHH Schwab US REIT ETF | 0.96% | 90,107 | $1.8M | Add +1.3% |
| VIS Vanguard Industrials ETF | 0.90% | 7,004 | $1.7M | Reduce -1.4% |
| VPU Vanguard Utilities ETF | 0.86% | 11,453 | $1.6M | Add +4.6% |
| IJH iShares Core S&P Midcap ETF | 0.80% | 24,981 | $1.5M | Reduce -2.2% |
| HDV iShares Core High Dividend E | 0.76% | 13,147 | $1.4M | Reduce -7.8% |
| XLK SS Technology Select Sector | 0.70% | 6,395 | $1.3M | Add +0.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.70% | 5,789 | $1.3M | Reduce -4.2% |
| FQAL Fidelity Quality Factor ETF | 0.68% | 21,866 | $1.3M | Add +5.0% |
| XLY SS Consumer Disc Select Sect | 0.64% | 6,643 | $1.2M | Add +0.4% |
| CORP PIMCO Inv Grade Corp. BD ETF | 0.64% | 12,570 | $1.2M | Add +3.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.61% | 2,591 | $1.2M | Add +2.9% |
| SCHF Schwab Intl Equity ETF | 0.57% | 27,903 | $1.1M | Add +1.6% |
| VNQ Vanguard Real Estate ETF | 0.57% | 12,588 | $1.1M | Reduce -2.2% |
| XLI SS Industrial Select Sector | 0.56% | 8,409 | $1.1M | Reduce -1.7% |
| TIP iShares Tips Bond ETF | 0.53% | 9,288 | $998K | Add +4.9% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.50% | 37,616 | $950K | Add +0.8% |
| AGG iShares Core U.S. Aggregate | 0.50% | 9,629 | $943K | Reduce -7.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.49% | 12,456 | $924K | Reduce -1.0% |
| SDOG Alps Sector Dividend Dogs | 0.47% | 16,476 | $889K | Add +0.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.46% | 3,460 | $864K | Reduce -2.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 2,394 | $824K | Reduce -0.2% |
| AAPL Apple Inc. | 0.43% | 4,803 | $824K | Reduce -2.5% |
| FTSM First Trust Enh Short Mat FD | 0.43% | 13,592 | $810K | Reduce -4.9% |
| ITOT iShares Core S&P Total U.S. | 0.42% | 6,941 | $800K | Add +5.2% |
| IVV iShares Core S&P 500 ETF | 0.35% | 1,260 | $662K | Add +0.1% |
| VONE Vanguard Russell 1000 | 0.34% | 2,694 | $642K | Add +0.1% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.33% | 26,550 | $632K | Add +52.6% |
| XLP SS Consumer Staples Sel Sect | 0.33% | 8,268 | $631K | Add +13.1% |
| BSV Vanguard Short-Term Bond ETF | 0.32% | 8,020 | $615K | Reduce -5.8% |
| WELL Welltower Inc. | 0.32% | 6,506 | $608K | Reduce -1.8% |
| SCHA Schwab US Small-Cap ETF | 0.32% | 12,210 | $601K | Add +4.9% |
| FXG First Trust Consumer Staples | 0.28% | 7,790 | $534K | No change |
| IQLT iShares MSCI International Q | 0.26% | 12,658 | $502K | No change |
| EFV iShares MSCI Eafe Value ETF | 0.26% | 9,137 | $497K | Add +0.1% |
| SGOL Abrdn Physical Gold Shares | 0.25% | 22,634 | $481K | Reduce -0.5% |
| XHB SS SPDR S&P Homebldrs ETF | 0.25% | 4,208 | $470K | Reduce -1.9% |
| IBTE iShares Ibonds Dec 2024 Term | 0.23% | 18,556 | $444K | Add +1.5% |
| IWB iShares Russell 1000 ETF | 0.23% | 1,523 | $439K | No change |
| VWO Vanguard Ftse Emerging Marke | 0.23% | 10,460 | $437K | Add +3.6% |
| IBHD iShares Ibonds 2024 H/Y Inc. | 0.23% | 18,503 | $431K | Add +2.9% |
| GLD SPDR Gold Shares | 0.22% | 2,073 | $426K | Add +5.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.22% | 6,494 | $426K | Reduce -1.3% |
| SMH Vaneck Semiconductor ETF | 0.20% | 1,680 | $378K | Add +5.1% |
| IWM iShares Russell 2000 ETF | 0.20% | 1,781 | $375K | Reduce -0.6% |
| IDU iShares US Utilities ETF | 0.19% | 4,295 | $363K | Reduce -3.6% |
| CEF Sprott Physical Gold and Sil | 0.18% | 16,950 | $345K | Reduce -4.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.17% | 8,939 | $320K | No change |
| IBHE iShares Ibonds 2025 H/Y Inc. | 0.17% | 13,654 | $319K | Add +4.0% |
| IYW iShares Ustechnology ETF | 0.16% | 2,274 | $307K | No change |
| BND Vanguard Total Bond Market | 0.15% | 3,979 | $289K | New |
| VAW Vanguard Materials ETF | 0.15% | 1,410 | $288K | No change |
| VTIP Vanguard Short-Term Tips | 0.14% | 5,739 | $275K | Add +2.6% |
| PRU Prudential Financial Inc. | 0.14% | 2,326 | $273K | No change |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.14% | 3,704 | $271K | Reduce -5.6% |
| XNTK SS SPDR Nyse Tech ETF | 0.13% | 1,379 | $252K | No change |
| IBTF iShares Ibonds Dec 2025 Term | 0.13% | 10,574 | $246K | Add +2.8% |
| SPHY SS SPDR P High Yield ETF | 0.13% | 10,259 | $241K | Add +0.1% |
| JNK SS SPDR BB High Yield Bond | 0.13% | 2,517 | $240K | Reduce -11.6% |
| XLRE SS Real Estate Select Sector | 0.12% | 5,928 | $234K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.12% | 2,736 | $230K | Add +0.0% |
| MDY State Street SPDR S&P Midcap | 0.12% | 407 | $226K | No change |
| PEP Pepsico Inc. | 0.12% | 1,288 | $225K | Reduce -1.7% |
| IVT Inventrust Properties Corp. | 0.11% | 8,173 | $210K | No change |
| JNJ Johnson & Johnson | 0.11% | 1,313 | $208K | Add +0.6% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.11% | 1,750 | $207K | New |
Portfolio Sells Q4 2023 → Q1 2024
| FLTR Vaneck Ig Floating Rate ETF | Reduce -9.7% | 1.75% | −0.29 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -3.0% | 1.48% | −0.14 |
| AAPL Apple Inc. | Reduce -2.5% | 0.43% | −0.10 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -1.8% | 1.08% | −0.10 |
| EFA iShares MSCI Eafe ETF | Reduce -1.6% | 3.77% | −0.09 |
| SCHX Schwab US Large-Cap ETF | Reduce -5.5% | 2.98% | −0.08 |
| AGG iShares Core U.S. Aggregate | Reduce -7.2% | 0.50% | −0.08 |
| VNQ Vanguard Real Estate ETF | Reduce -2.2% | 0.57% | −0.07 |
| IHI iShares U.S. Medical Devices | Reduce -4.9% | 1.65% | −0.06 |
| HDV iShares Core High Dividend E | Reduce -7.8% | 0.76% | −0.06 |
| FTSM First Trust Enh Short Mat FD | Reduce -4.9% | 0.43% | −0.05 |
| BSV Vanguard Short-Term Bond ETF | Reduce -5.8% | 0.32% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -2.2% | 1.89% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -4.2% | 0.70% | −0.03 |
| JNK SS SPDR BB High Yield Bond | Reduce -11.6% | 0.13% | −0.03 |
| WELL Welltower Inc. | Reduce -1.8% | 0.32% | −0.02 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -1.0% | 0.49% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.7% | 0.46% | −0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -1.3% | 0.22% | −0.01 |
| CEF Sprott Physical Gold and Sil | Reduce -4.5% | 0.18% | −0.01 |
| IDU iShares US Utilities ETF | Reduce -3.6% | 0.19% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.7% | 0.12% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -0.6% | 0.20% | −0.01 |
| IAU iShares Gold Trust | Reduce -0.8% | 2.05% | −0.00 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -5.6% | 0.14% | −0.00 |
| SGOL Abrdn Physical Gold Shares | Reduce -0.5% | 0.25% | +0.00 |
| IJH iShares Core S&P Midcap ETF | Reduce -2.2% | 0.80% | +0.00 |
| XLI SS Industrial Select Sector | Reduce -1.7% | 0.56% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.2% | 2.06% | +0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -2.3% | 8.59% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.2% | 0.43% | +0.01 |
| XHB SS SPDR S&P Homebldrs ETF | Reduce -1.9% | 0.25% | +0.02 |
| VIS Vanguard Industrials ETF | Reduce -1.4% | 0.90% | +0.02 |
| VGT Vanguard Info Tech ETF | Reduce -1.0% | 6.58% | +0.02 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.3% | 1.59% | +0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.3% | 6.08% | +0.03 |
| VOO Vanguard S&P 500 ETF | Reduce -1.1% | 7.08% | +0.12 |
Portfolio Buys Q4 2023 → Q1 2024
| IBDR iShares Ibonds Dec 2026 Term | Add +30.0% | 1.23% | +0.22 |
| IBDQ iShares Ibonds Dec 2025 Term | Add +16.9% | 2.41% | +0.21 |
| BND Vanguard Total Bond Market | New | 0.15% | +0.15 |
| MSFT Microsoft Corp. | Add +0.0% | 3.13% | +0.14 |
| IJJ iShares S&P Mid-Cap 400 Valu | New | 0.11% | +0.11 |
| SCHG Schwab US Large-Cap Growth | Add +0.6% | 2.09% | +0.10 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | Add +52.6% | 0.33% | +0.10 |
| VHT Vanguard Health Care ETF | Add +2.5% | 2.90% | +0.10 |
| SCHD Schwab US DVD Equity ETF | Add +4.7% | 1.46% | +0.05 |
| SCHM Schwab US Mid Cap ETF | Add +1.2% | 2.05% | +0.05 |
| SMH Vaneck Semiconductor ETF | Add +5.1% | 0.20% | +0.04 |
| FQAL Fidelity Quality Factor ETF | Add +5.0% | 0.68% | +0.04 |
| XLP SS Consumer Staples Sel Sect | Add +13.1% | 0.33% | +0.04 |
| ITOT iShares Core S&P Total U.S. | Add +5.2% | 0.42% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.9% | 0.61% | +0.02 |
| VPU Vanguard Utilities ETF | Add +4.6% | 0.86% | +0.01 |
| GLD SPDR Gold Shares | Add +5.5% | 0.22% | +0.01 |
| XLK SS Technology Select Sector | Add +0.5% | 0.70% | +0.01 |
| VDC Vanguard Consumer Staple ETF | Add +0.4% | 2.96% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +0.1% | 0.35% | +0.01 |
| VONE Vanguard Russell 1000 | Add +0.1% | 0.34% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +4.9% | 0.32% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +1.6% | 0.57% | +0.00 |
| IWR iShares Russell Mid-Cap ETF | Add +0.0% | 0.12% | +0.00 |
| IBHE iShares Ibonds 2025 H/Y Inc. | Add +4.0% | 0.17% | −0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +3.6% | 0.23% | −0.00 |
| VTIP Vanguard Short-Term Tips | Add +2.6% | 0.14% | −0.00 |
| IBTF iShares Ibonds Dec 2025 Term | Add +2.8% | 0.13% | −0.01 |
| JNJ Johnson & Johnson | Add +0.6% | 0.11% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Add +0.1% | 0.26% | −0.01 |
| SDOG Alps Sector Dividend Dogs | Add +0.0% | 0.47% | −0.01 |
| IBHD iShares Ibonds 2024 H/Y Inc. | Add +2.9% | 0.23% | −0.01 |
| SPHY SS SPDR P High Yield ETF | Add +0.1% | 0.13% | −0.01 |
| IBDP iShares Ibonds Dec 2024 Term | Add +6.0% | 3.41% | −0.01 |
| TIP iShares Tips Bond ETF | Add +4.9% | 0.53% | −0.01 |
| IBTE iShares Ibonds Dec 2024 Term | Add +1.5% | 0.23% | −0.01 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +0.8% | 0.50% | −0.02 |
| XLY SS Consumer Disc Select Sect | Add +0.4% | 0.64% | −0.02 |
| VXUS Vanguard Total Intl Stock | Add +1.5% | 2.17% | −0.03 |
| VCR Vanguard Consumer Discre ETF | Add +0.2% | 1.29% | −0.03 |
| CORP PIMCO Inv Grade Corp. BD ETF | Add +3.0% | 0.64% | −0.03 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +2.3% | 1.70% | −0.06 |
| SCHH Schwab US REIT ETF | Add +1.3% | 0.96% | −0.07 |
| IJR iShares Core S&P Small-Cap E | Add +0.1% | 1.66% | −0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $278.9M | VOO, VGT, SCHB, VTV, EFA |
| Q1 2026 | 108 | $253.9M | VOO, SCHB, VGT, VTV, EFA |
| Q4 2025 | 105 | $248.7M | VOO, SCHB, VGT, VTV, EFA |
| Q3 2025 | 104 | $238.0M | VOO, SCHB, VGT, VTV, EFA |
| Q2 2025 | 100 | $234.7M | SCHB, VOO, VGT, VTV, IBDQ |
| Q1 2025 | 101 | $214.6M | SCHB, VOO, VTV, VGT, IBDQ |
| Q4 2024 | 99 | $215.4M | SCHB, VOO, VGT, VTV, IBDQ |
| Q3 2024 | 100 | $218.4M | SCHB, VOO, VGT, VTV, EFA |
| Q2 2024 | 93 | $196.7M | SCHB, VOO, VGT, VTV, EFA |
| Q1 2024 | 92 | $189.8M | SCHB, VOO, VGT, VTV, EFA |