Madden Advisory Services, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 30, 2024), Madden Advisory Services, Inc. reported 100 stock positions worth $218.4 million. Its top holding was Schwab US Broad Market ETF (SCHB) at 7.9% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 7.2%) and Vanguard Info Tech ETF (VGT, 6.2%). Compared with Q2 2024, it opened 8 new positions, sold out of 1, added to 56 and reduced 31. The biggest buy was iShares Ibonds Dec 2026 Term (IBDR, shares +46%) and the biggest sale Vanguard Info Tech ETF (VGT, shares −3%).

Most Recent 13F
Q2 2026
Location
Jacksonville, FL
CIK
0001542284
Portfolio Value
$218.4M (Q3 2024)
SEC Filing
0001172661-24-004402 ↗ filed Oct 30, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $189.8M Q1 2024 Q2 2024: $196.7M Q2 2024 Q3 2024: $218.4M $218.4M Q3 2024 Q4 2024: $215.4M Q4 2024 Q1 2025: $214.6M Q1 2025 Q2 2025: $234.7M Q2 2025 Q3 2025: $238.0M Q3 2025 Q4 2025: $248.7M Q4 2025 Q1 2026: $253.9M Q1 2026 Q2 2026: $278.9M Q2 2026

Holdings 100 stocks · $218.4M
SCHB Schwab US Broad Market ETF 7.90% 259,212 $17.2M Reduce -3.2%
VOO Vanguard S&P 500 ETF 7.23% 29,908 $15.8M Add +2.7%
VGT Vanguard Info Tech ETF 6.24% 23,244 $13.6M Reduce -3.3%
VTV Vanguard Mrngstr Val ETF-Aui 5.99% 74,985 $13.1M Add +4.7%
EFA iShares MSCI Eafe ETF 3.39% 88,579 $7.4M Reduce -1.5%
IBDP iShares Ibonds Dec 2024 Term 3.36% 290,936 $7.3M Add +8.9%
IBDQ iShares Ibonds Dec 2025 Term 2.91% 252,856 $6.3M Add +26.5%
SCHX Schwab US Large-Cap ETF 2.89% 93,051 $6.3M Add +2.7%
VHT Vanguard Health Care ETF 2.88% 22,281 $6.3M Add +8.6%
MSFT Microsoft Corp. 2.79% 14,132 $6.1M Reduce -0.2%
VDC Vanguard Consumer Staple ETF 2.73% 27,237 $6.0M Add +0.2%
IAU iShares Gold Trust 2.21% 96,920 $4.8M Add +1.8%
VXUS Vanguard Total Intl Stock 2.13% 71,940 $4.7M Add +2.9%
SPY SS SPDR S&P 500 ETF Trust-US 2.00% 7,601 $4.4M Reduce -1.8%
SCHG Schwab US Large-Cap Growth 1.98% 41,434 $4.3M Reduce -2.1%
SCHM Schwab US Mid Cap ETF 1.88% 49,467 $4.1M Add +4.6%
VIG Vanguard Dividend Apprec ETF 1.86% 20,476 $4.1M Add +4.4%
SHYG iShares 0-5 YR HY Corp. Bond 1.77% 89,241 $3.9M Add +12.7%
IBDR iShares Ibonds Dec 2026 Term 1.75% 157,138 $3.8M Add +45.9%
IJR iShares Core S&P Small-Cap E 1.55% 28,971 $3.4M Add +0.6%
VTI VG Morningstar TS MKT ETF-US 1.51% 11,621 $3.3M Add +1.2%
SCHD Schwab US DVD Equity ETF 1.44% 37,311 $3.2M Add +6.0%
STIP iShares 0-5 Year Tips Bond E 1.36% 29,221 $3.0M Add +1.2%
FLTR Vaneck Ig Floating Rate ETF 1.34% 114,470 $2.9M Reduce -12.4%
IHI iShares U.S. Medical Devices 1.32% 48,752 $2.9M Reduce -7.9%
VCR Vanguard Consumer Discre ETF 1.27% 8,120 $2.8M Add +3.5%
VCSH Vanguard S/T Corp. Bond ETF 1.06% 29,214 $2.3M Add +8.6%
SCHH Schwab US REIT ETF 1.04% 98,113 $2.3M Add +4.6%
VPU Vanguard Utilities ETF 1.01% 12,713 $2.2M Add +9.9%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.88% 78,441 $1.9M Add +115.4%
CORP PIMCO Inv Grade Corp. BD ETF 0.86% 18,777 $1.9M Add +20.0%
VIS Vanguard Industrials ETF 0.81% 6,788 $1.8M Reduce -2.3%
HDV iShares Core High Dividend E 0.77% 14,255 $1.7M Add +5.6%
FQAL Fidelity Quality Factor ETF 0.75% 25,379 $1.6M Add +9.6%
IJH iShares Core S&P Midcap ETF 0.72% 25,388 $1.6M Reduce -0.6%
XLK SS Technology Select Sector 0.67% 6,469 $1.5M Add +0.6%
VB Vanguard Most SM-Cap ETF-Usd 0.65% 6,001 $1.4M Add +2.3%
XLY SS Consumer Disc Select Sect 0.64% 6,962 $1.4M Add +4.7%
VNQ Vanguard Real Estate ETF 0.59% 13,121 $1.3M Add +3.3%
TIP iShares Tips Bond ETF 0.56% 11,030 $1.2M Add +16.7%
QQQ Invesco QQQ Trust Series 1 0.56% 2,487 $1.2M Add +0.8%
SCHE Schwab Emrg Mrkts Eqty ETF 0.55% 41,217 $1.2M Add +11.0%
SCHI Schwab 5-10 Year Corporate B 0.54% 25,588 $1.2M Add +300.6%
AAPL Apple Inc. 0.53% 4,979 $1.2M Reduce -4.9%
IEFA iShares Core MSCI Eafe ETF 0.52% 14,486 $1.1M Add +7.0%
VUG Vanguard Mrngstar GR ETF-Sui 0.51% 2,921 $1.1M Add +21.3%
AGG iShares Core U.S. Aggregate 0.51% 10,974 $1.1M Add +15.8%
XLI SS Industrial Select Sector 0.51% 8,177 $1.1M Reduce -2.8%
SCHF Schwab Intl Equity ETF 0.48% 25,580 $1.1M Reduce -5.8%
SDOG Alps Sector Dividend Dogs 0.44% 16,311 $962K Reduce -0.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.42% 3,509 $926K Add +1.4%
ITOT iShares Core S&P Total U.S. 0.42% 7,347 $923K Add +2.0%
IVV iShares Core S&P 500 ETF 0.41% 1,568 $905K Add +23.4%
WELL Welltower Inc. 0.37% 6,270 $803K Reduce -3.6%
EFV iShares MSCI Eafe Value ETF 0.34% 12,816 $737K Add +32.8%
FTSM First Trust Enh Short Mat FD 0.34% 12,250 $733K Reduce -9.8%
VONE Vanguard Russell 1000 0.32% 2,678 $697K Reduce -0.6%
XLP SS Consumer Staples Sel Sect 0.31% 8,238 $684K Add +8.1%
SCHA Schwab US Small-Cap ETF 0.31% 13,258 $683K Add +9.8%
VWO Vanguard Ftse Emerging Marke 0.30% 13,712 $656K Add +6.5%
BND Vanguard Total Bond Market 0.26% 7,683 $577K Add +47.7%
BSV Vanguard Short-Term Bond ETF 0.26% 7,232 $569K Reduce -4.4%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.26% 6,985 $564K Add +7.4%
SGOL Abrdn Physical Gold Shares 0.26% 22,203 $558K Reduce -1.8%
SMH Vaneck Semiconductor ETF 0.24% 2,121 $521K Add +19.2%
IQLT iShares MSCI International Q 0.24% 12,425 $516K Reduce -1.8%
XHB SS SPDR S&P Homebldrs ETF 0.24% 4,132 $515K Reduce -1.8%
IWB iShares Russell 1000 ETF 0.22% 1,523 $479K No change
IBTE iShares Ibonds Dec 2024 Term 0.22% 19,808 $475K Add +5.4%
GLD SPDR Gold Shares 0.22% 1,940 $472K Reduce -3.1%
IBHD iShares Ibonds 2024 H/Y Inc. 0.21% 19,811 $461K Add +4.3%
FXG First Trust Consumer Staples 0.21% 6,559 $448K Reduce -15.8%
IDU iShares US Utilities ETF 0.20% 4,218 $430K Reduce -1.7%
IWM iShares Russell 2000 ETF 0.20% 1,931 $427K Add +5.6%
CEF Sprott Physical Gold and Sil 0.19% 16,515 $404K Reduce -1.7%
EEM iShares MSCI Emerging Market 0.17% 8,202 $376K New
VTIP Vanguard Short-Term Tips 0.16% 7,270 $358K Add +15.3%
PRU Prudential Financial Inc. 0.16% 2,944 $357K No change
IBHE iShares Ibonds 2025 H/Y Inc. 0.16% 14,977 $349K Add +6.0%
IBDT iShares Ibonds Dec 2028 ETF 0.16% 13,309 $340K New
MOAT Vaneck Morningstar Wide Moat 0.15% 3,474 $337K New
SPDW Ste STR SPDR PT DW Eu ETF 0.15% 8,939 $336K No change
VAW Vanguard Materials ETF 0.15% 1,534 $324K Add +9.7%
IWR iShares Russell Mid-Cap ETF 0.14% 3,533 $311K Add +29.1%
IYW iShares Ustechnology ETF 0.14% 2,022 $307K Reduce -11.1%
SPYG SS SPDR P S&P 500 Growth ETF 0.14% 3,630 $301K Reduce -2.0%
XLRE SS Real Estate Select Sector 0.13% 6,227 $278K Add +5.0%
IBTF iShares Ibonds Dec 2025 Term 0.13% 11,853 $278K Add +9.6%
RSP Invesco S&P 500 Equal Weight 0.13% 1,536 $275K New
SPHY SS SPDR P High Yield ETF 0.12% 10,828 $260K Reduce -4.8%
XNTK SS SPDR Nyse Tech ETF 0.12% 1,309 $259K Reduce -4.8%
JNK SS SPDR BB High Yield Bond 0.11% 2,517 $246K No change
MDY State Street SPDR S&P Midcap 0.11% 425 $242K Reduce -0.2%
MCD McDonald's Corp. 0.11% 786 $239K Reduce -6.9%
IVT Inventrust Properties Corp. 0.11% 8,173 $232K No change
PEP Pepsico Inc. 0.10% 1,295 $220K Add +0.1%
IJJ iShares S&P Mid-Cap 400 Valu 0.10% 1,757 $217K New
VOX Vanguard Communication Servi 0.10% 1,477 $215K New
SCHP Schwab U.S. Tips ETF 0.10% 3,891 $209K New
KXI iShares Global Consumer Stap 0.10% 3,168 $208K New

Portfolio Sells Q2 2024 → Q3 2024
VGT Vanguard Info Tech ETF Reduce -3.3% 6.24% −0.80
SCHB Schwab US Broad Market ETF Reduce -3.2% 7.90% −0.66
MSFT Microsoft Corp. Reduce -0.2% 2.79% −0.43
FLTR Vaneck Ig Floating Rate ETF Reduce -12.4% 1.34% −0.36
SCHG Schwab US Large-Cap Growth Reduce -2.1% 1.98% −0.19
EFA iShares MSCI Eafe ETF Reduce -1.5% 3.39% −0.19
IHI iShares U.S. Medical Devices Reduce -7.9% 1.32% −0.19
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.8% 2.00% −0.14
JNJ Johnson & Johnson Sold out 0.00% −0.10
FTSM First Trust Enh Short Mat FD Reduce -9.8% 0.34% −0.08
FXG First Trust Consumer Staples Reduce -15.8% 0.21% −0.05
SCHF Schwab Intl Equity ETF Reduce -5.8% 0.48% −0.05
IJH iShares Core S&P Midcap ETF Reduce -0.6% 0.72% −0.04
BSV Vanguard Short-Term Bond ETF Reduce -4.4% 0.26% −0.03
IYW iShares Ustechnology ETF Reduce -11.1% 0.14% −0.03
AAPL Apple Inc. Reduce -4.9% 0.53% −0.03
VIS Vanguard Industrials ETF Reduce -2.3% 0.81% −0.02
XNTK SS SPDR Nyse Tech ETF Reduce -4.8% 0.12% −0.02
VONE Vanguard Russell 1000 Reduce -0.6% 0.32% −0.02
IQLT iShares MSCI International Q Reduce -1.8% 0.24% −0.02
SPHY SS SPDR P High Yield ETF Reduce -4.8% 0.12% −0.01
XLI SS Industrial Select Sector Reduce -2.8% 0.51% −0.01
SPYG SS SPDR P S&P 500 Growth ETF Reduce -2.0% 0.14% −0.01
MDY State Street SPDR S&P Midcap Reduce -0.2% 0.11% −0.01
CEF Sprott Physical Gold and Sil Reduce -1.7% 0.19% −0.00
GLD SPDR Gold Shares Reduce -3.1% 0.22% −0.00
SDOG Alps Sector Dividend Dogs Reduce -0.6% 0.44% −0.00
SGOL Abrdn Physical Gold Shares Reduce -1.8% 0.26% +0.00
MCD McDonald's Corp. Reduce -6.9% 0.11% +0.00
IDU iShares US Utilities ETF Reduce -1.7% 0.20% +0.01
XHB SS SPDR S&P Homebldrs ETF Reduce -1.8% 0.24% +0.02
WELL Welltower Inc. Reduce -3.6% 0.37% +0.02

Portfolio Buys Q2 2024 → Q3 2024
IBDR iShares Ibonds Dec 2026 Term Add +45.9% 1.75% +0.44
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +115.4% 0.88% +0.44
SCHI Schwab 5-10 Year Corporate B Add +300.6% 0.54% +0.40
IBDQ iShares Ibonds Dec 2025 Term Add +26.5% 2.91% +0.38
EEM iShares MSCI Emerging Market New 0.17% +0.17
IBDT iShares Ibonds Dec 2028 ETF New 0.16% +0.16
MOAT Vaneck Morningstar Wide Moat New 0.15% +0.15
VTV Vanguard Mrngstr Val ETF-Aui Add +4.7% 5.99% +0.15
VPU Vanguard Utilities ETF Add +9.9% 1.01% +0.14
RSP Invesco S&P 500 Equal Weight New 0.13% +0.13
VHT Vanguard Health Care ETF Add +8.6% 2.88% +0.11
IJJ iShares S&P Mid-Cap 400 Valu New 0.10% +0.10
CORP PIMCO Inv Grade Corp. BD ETF Add +20.0% 0.86% +0.10
VOX Vanguard Communication Servi New 0.10% +0.10
SCHP Schwab U.S. Tips ETF New 0.10% +0.10
KXI iShares Global Consumer Stap New 0.10% +0.10
SCHH Schwab US REIT ETF Add +4.6% 1.04% +0.09
IAU iShares Gold Trust Add +1.8% 2.21% +0.08
EFV iShares MSCI Eafe Value ETF Add +32.8% 0.34% +0.08
SHYG iShares 0-5 YR HY Corp. Bond Add +12.7% 1.77% +0.08
BND Vanguard Total Bond Market Add +47.7% 0.26% +0.07
IVV iShares Core S&P 500 ETF Add +23.4% 0.41% +0.06
VUG Vanguard Mrngstar GR ETF-Sui Add +21.3% 0.51% +0.06
SCHD Schwab US DVD Equity ETF Add +6.0% 1.44% +0.05
SCHE Schwab Emrg Mrkts Eqty ETF Add +11.0% 0.55% +0.05
TIP iShares Tips Bond ETF Add +16.7% 0.56% +0.04
VNQ Vanguard Real Estate ETF Add +3.3% 0.59% +0.04
AGG iShares Core U.S. Aggregate Add +15.8% 0.51% +0.04
VIG Vanguard Dividend Apprec ETF Add +4.4% 1.86% +0.04
XLU St Sr Utl SL SE SPDR ETF-Usd Add +7.4% 0.26% +0.03
FQAL Fidelity Quality Factor ETF Add +9.6% 0.75% +0.03
IWR iShares Russell Mid-Cap ETF Add +29.1% 0.14% +0.03
XLY SS Consumer Disc Select Sect Add +4.7% 0.64% +0.02
HDV iShares Core High Dividend E Add +5.6% 0.77% +0.02
SCHA Schwab US Small-Cap ETF Add +9.8% 0.31% +0.02
VCR Vanguard Consumer Discre ETF Add +3.5% 1.27% +0.02
IEFA iShares Core MSCI Eafe ETF Add +7.0% 0.52% +0.02
XLP SS Consumer Staples Sel Sect Add +8.1% 0.31% +0.02
VWO Vanguard Ftse Emerging Marke Add +6.5% 0.30% +0.01
XLRE SS Real Estate Select Sector Add +5.0% 0.13% +0.01
VAW Vanguard Materials ETF Add +9.7% 0.15% +0.01
SCHM Schwab US Mid Cap ETF Add +4.6% 1.88% +0.01
VTIP Vanguard Short-Term Tips Add +15.3% 0.16% +0.01
IWM iShares Russell 2000 ETF Add +5.6% 0.20% +0.01
VCSH Vanguard S/T Corp. Bond ETF Add +8.6% 1.06% +0.01
SMH Vaneck Semiconductor ETF Add +19.2% 0.24% +0.00
VB Vanguard Most SM-Cap ETF-Usd Add +2.3% 0.65% +0.00
IBTF iShares Ibonds Dec 2025 Term Add +9.6% 0.13% −0.00
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +1.4% 0.42% −0.00
IBHE iShares Ibonds 2025 H/Y Inc. Add +6.0% 0.16% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 110$278.9MVOO, VGT, SCHB, VTV, EFA
Q1 2026 108$253.9MVOO, SCHB, VGT, VTV, EFA
Q4 2025 105$248.7MVOO, SCHB, VGT, VTV, EFA
Q3 2025 104$238.0MVOO, SCHB, VGT, VTV, EFA
Q2 2025 100$234.7MSCHB, VOO, VGT, VTV, IBDQ
Q1 2025 101$214.6MSCHB, VOO, VTV, VGT, IBDQ
Q4 2024 99$215.4MSCHB, VOO, VGT, VTV, IBDQ
Q3 2024 100$218.4MSCHB, VOO, VGT, VTV, EFA
Q2 2024 93$196.7MSCHB, VOO, VGT, VTV, EFA
Q1 2024 92$189.8MSCHB, VOO, VGT, VTV, EFA