Madden Advisory Services, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 11, 2026), Madden Advisory Services, Inc. reported 105 stock positions worth $248.7 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 8.0% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 7.3%) and Vanguard Info Tech ETF (VGT, 6.6%). Compared with Q3 2025, it opened 3 new positions, sold out of 2, added to 45 and reduced 49. The biggest buy was a new position in iShares Ibonds Dec 2026 Term (IBDR) and the biggest sale Microsoft (MSFT, shares −96%).
- Most Recent 13F
- Q2 2026
- Location
- Jacksonville, FL
- CIK
- 0001542284
- Portfolio Value
- $248.7M (Q4 2025)
- SEC Filing
- 0001172661-26-000626 ↗ filed Feb 11, 2026
Holdings Value
Holdings 105 stocks · $248.7M
| VOO Vanguard S&P 500 ETF | 8.02% | 31,796 | $19.9M | Reduce -1.9% |
| SCHB Schwab US Broad Market ETF | 7.35% | 696,588 | $18.3M | Reduce -5.0% |
| VGT Vanguard Info Tech ETF | 6.57% | 21,665 | $16.3M | Reduce -3.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.24% | 68,229 | $13.0M | Reduce -5.2% |
| EFA iShares MSCI Eafe ETF | 4.05% | 104,903 | $10.1M | Add +1.1% |
| IBDR iShares Ibonds Dec 2026 Term | 3.08% | 316,590 | $7.7M | New |
| IAU iShares Gold Trust | 2.93% | 89,771 | $7.3M | Reduce -4.7% |
| SCHX Schwab US Large-Cap ETF | 2.88% | 265,784 | $7.2M | Reduce -1.9% |
| VHT Vanguard Health Care ETF | 2.63% | 22,704 | $6.5M | Reduce -0.8% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 2.37% | 242,827 | $5.9M | New |
| SCHG Schwab US Large-Cap Growth | 2.35% | 179,357 | $5.9M | Add +2.9% |
| VXUS Vanguard Total Intl Stock | 2.27% | 74,916 | $5.7M | Reduce -1.4% |
| SCHM Schwab US Mid Cap ETF | 2.09% | 173,184 | $5.2M | Add +2.4% |
| VDC Vanguard Consumer Staple ETF | 2.09% | 24,629 | $5.2M | Reduce -8.5% |
| SHYG iShares 0-5 YR HY Corp. Bond | 2.04% | 118,110 | $5.1M | Add +2.0% |
| SCHI Schwab 5-10 Year Corporate B | 1.92% | 208,132 | $4.8M | Add +1.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.92% | 7,005 | $4.8M | Reduce -2.8% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.85% | 57,697 | $4.6M | Add +4.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.57% | 6,359 | $3.9M | Add +36.0% |
| IJR iShares Core S&P Small-Cap E | 1.54% | 31,867 | $3.8M | Add +0.8% |
| VIG Vanguard Dividend Apprec ETF | 1.54% | 17,422 | $3.8M | Reduce -8.9% |
| VCR Vanguard Consumer Discre ETF | 1.45% | 9,182 | $3.6M | Add +6.0% |
| VTI VG Morningstar TS MKT ETF-US | 1.38% | 10,266 | $3.4M | Reduce -8.3% |
| STIP iShares 0-5 Year Tips Bond E | 1.37% | 33,217 | $3.4M | Add +1.6% |
| FLTR Vaneck Ig Floating Rate ETF | 1.21% | 118,220 | $3.0M | Add +0.7% |
| SCHD Schwab US DVD Equity ETF | 1.20% | 108,705 | $3.0M | Reduce -0.8% |
| IBDT iShares Ibonds Dec 2028 ETF | 1.12% | 109,881 | $2.8M | Add +40.9% |
| VPU Vanguard Utilities ETF | 1.04% | 14,000 | $2.6M | Add +1.2% |
| IHI iShares U.S. Medical Devices | 1.01% | 40,252 | $2.5M | Reduce -10.9% |
| FQAL Fidelity Quality Factor ETF | 0.99% | 32,439 | $2.5M | Add +8.9% |
| VIS Vanguard Industrials ETF | 0.97% | 8,047 | $2.4M | Add +9.3% |
| SCHH Schwab US REIT ETF | 0.91% | 108,467 | $2.3M | Add +1.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.82% | 4,161 | $2.0M | Add +15.0% |
| XLK SS Technology Select Sector | 0.71% | 12,255 | $1.8M | No change |
| HDV iShares Core High Dividend E | 0.69% | 14,035 | $1.7M | Add +0.7% |
| IJH iShares Core S&P Midcap ETF | 0.64% | 23,945 | $1.6M | Reduce -1.4% |
| XLY SS Consumer Disc Select Sect | 0.63% | 13,015 | $1.6M | Reduce -2.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.62% | 6,009 | $1.5M | Add +0.7% |
| TIP iShares Tips Bond ETF | 0.61% | 13,885 | $1.5M | Add +3.7% |
| RSP Invesco S&P 500 Equal Weight | 0.55% | 7,185 | $1.4M | Add +4.7% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.51% | 38,969 | $1.3M | Reduce -1.8% |
| AAPL Apple Inc. | 0.51% | 4,662 | $1.3M | Reduce -0.9% |
| XLP SS Consumer Staples Sel Sect | 0.49% | 15,750 | $1.2M | Add +37.3% |
| VWO Vanguard Ftse Emerging Marke | 0.49% | 22,644 | $1.2M | Add +1.1% |
| SCHF Schwab Intl Equity ETF | 0.48% | 49,208 | $1.2M | Reduce -1.2% |
| IBDU iShares Ibonds Dec 2029 Term | 0.47% | 49,993 | $1.2M | Add +11.4% |
| XLI SS Industrial Select Sector | 0.45% | 7,280 | $1.1M | Add +3.9% |
| EFV iShares MSCI Eafe Value ETF | 0.45% | 15,740 | $1.1M | Add +3.2% |
| VNQ Vanguard Real Estate ETF | 0.45% | 12,567 | $1.1M | Reduce -0.1% |
| IVV iShares Core S&P 500 ETF | 0.44% | 1,608 | $1.1M | Reduce -1.4% |
| BND Vanguard Total Bond Market | 0.43% | 14,420 | $1.1M | Add +21.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.40% | 3,409 | $989K | Reduce -2.8% |
| VOX Vanguard Communication Servi | 0.37% | 4,739 | $918K | Add +71.8% |
| WELL Welltower Inc. | 0.36% | 4,858 | $902K | Reduce -2.6% |
| SCHR Schwab Intermediate-Term US | 0.36% | 35,921 | $901K | Add +12.4% |
| SDOG Alps Sector Dividend Dogs | 0.36% | 14,812 | $896K | Reduce -0.3% |
| SGOL Abrdn Physical Gold Shares | 0.34% | 20,500 | $842K | Reduce -0.9% |
| SMH Vaneck Semiconductor ETF | 0.33% | 2,298 | $828K | Reduce -2.9% |
| VONE Vanguard Russell 1000 | 0.32% | 2,555 | $789K | Reduce -0.3% |
| EEM iShares MSCI Emerging Market | 0.30% | 13,485 | $738K | Add +8.5% |
| FTSM First Trust Enh Short Mat FD | 0.30% | 12,298 | $737K | Add +4.1% |
| ITOT iShares Core S&P Total U.S. | 0.30% | 4,952 | $736K | Reduce -2.2% |
| SCHA Schwab US Small-Cap ETF | 0.29% | 25,760 | $734K | Reduce -0.0% |
| VFH Vanguard Financials ETF | 0.29% | 5,425 | $724K | Add +143.4% |
| GLD SPDR Gold Shares | 0.28% | 1,741 | $690K | Reduce -0.2% |
| SCHO Schwab Short-Term US Treas | 0.28% | 28,273 | $689K | Add +5.5% |
| AGG iShares Core U.S. Aggregate | 0.27% | 6,642 | $663K | Reduce -3.7% |
| IBHF iShares Ibond 2026 HY & Inc. | 0.26% | 28,425 | $656K | Add +1.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.26% | 14,990 | $640K | Reduce -6.0% |
| CEF Sprott Physical Gold and Sil | 0.25% | 13,611 | $623K | Reduce -8.4% |
| IBTG iShares Ibonds Dec 2026 Term | 0.24% | 25,767 | $589K | Reduce -1.2% |
| EFG iShares MSCI Eafe Growth ETF | 0.23% | 5,000 | $570K | Add +53.8% |
| IQLT iShares MSCI International Q | 0.22% | 11,996 | $545K | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.21% | 5,725 | $512K | Reduce -14.8% |
| IWM iShares Russell 2000 ETF | 0.19% | 1,897 | $467K | Reduce -5.9% |
| IDU iShares US Utilities ETF | 0.18% | 4,115 | $446K | Reduce -0.8% |
| XHB SS SPDR S&P Homebldrs ETF | 0.16% | 3,919 | $404K | Reduce -1.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.15% | 8,548 | $380K | Reduce -1.3% |
| SPHY SS SPDR P High Yield ETF | 0.15% | 15,928 | $377K | Add +5.2% |
| IWB iShares Russell 1000 ETF | 0.15% | 996 | $372K | Reduce -19.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.15% | 3,433 | $366K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.14% | 3,668 | $353K | Add +7.8% |
| VCLT Vanguard Long-Term Corp. Bond | 0.14% | 4,650 | $353K | Add +4.6% |
| IYW iShares Ustechnology ETF | 0.14% | 1,699 | $339K | Reduce -14.1% |
| SLV iShares Silver Trust | 0.14% | 5,265 | $339K | Reduce -45.0% |
| MOAT Vaneck Morningstar Wide Moat | 0.13% | 3,211 | $333K | Reduce -0.5% |
| VAW Vanguard Materials ETF | 0.13% | 1,582 | $328K | Reduce -3.2% |
| BSV Vanguard Short-Term Bond ETF | 0.13% | 4,037 | $318K | Add +8.8% |
| FXG First Trust Consumer Staples | 0.12% | 5,114 | $310K | Reduce -22.0% |
| XNTK SS SPDR Nyse Tech ETF | 0.12% | 1,107 | $308K | No change |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.12% | 3,752 | $303K | Add +3.1% |
| PRU Prudential Financial Inc. | 0.11% | 2,504 | $283K | No change |
| XLRE SS Real Estate Select Sector | 0.11% | 6,589 | $266K | Add +4.3% |
| MSFT Microsoft Corp. | 0.11% | 543 | $263K | Reduce -96.2% |
| JNK SS SPDR BB High Yield Bond | 0.10% | 2,612 | $254K | Add +18.7% |
| IBHG iShares Ibonds 2027 HY Inc. | 0.10% | 10,990 | $245K | Add +19.3% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.10% | 1,839 | $242K | Reduce -9.3% |
| SCHQ Schwab Long-Term US Treasury | 0.10% | 7,473 | $237K | Add +0.5% |
| IBTH iShares Ibonds Dec 2027 Term | 0.09% | 10,279 | $231K | Add +0.6% |
| IVT Inventrust Properties Corp. | 0.09% | 8,173 | $231K | No change |
Portfolio Sells Q3 2025 → Q4 2025
| MSFT Microsoft Corp. | Reduce -96.2% | 0.11% | −2.97 |
| SCHB Schwab US Broad Market ETF | Reduce -5.0% | 7.35% | −0.57 |
| VGT Vanguard Info Tech ETF | Reduce -3.5% | 6.57% | −0.47 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -5.2% | 5.24% | −0.40 |
| VDC Vanguard Consumer Staple ETF | Reduce -8.5% | 2.09% | −0.33 |
| VOO Vanguard S&P 500 ETF | Reduce -1.9% | 8.02% | −0.32 |
| VIG Vanguard Dividend Apprec ETF | Reduce -8.9% | 1.54% | −0.19 |
| IBHE iShares Ibonds 2025 H/Y Inc. | Sold out | 0.00% | −0.17 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -8.3% | 1.38% | −0.16 |
| IBTF iShares Ibonds Dec 2025 Term | Sold out | 0.00% | −0.14 |
| IHI iShares U.S. Medical Devices | Reduce -10.9% | 1.01% | −0.13 |
| SCHX Schwab US Large-Cap ETF | Reduce -1.9% | 2.88% | −0.12 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.8% | 1.92% | −0.10 |
| VXUS Vanguard Total Intl Stock | Reduce -1.4% | 2.27% | −0.07 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.8% | 1.20% | −0.06 |
| FXG First Trust Consumer Staples | Reduce -22.0% | 0.12% | −0.05 |
| XLY SS Consumer Disc Select Sect | Reduce -2.1% | 0.63% | −0.04 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -1.8% | 0.51% | −0.04 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -14.8% | 0.21% | −0.04 |
| IWB iShares Russell 1000 ETF | Reduce -19.0% | 0.15% | −0.04 |
| VNQ Vanguard Real Estate ETF | Reduce -0.1% | 0.45% | −0.04 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.8% | 0.40% | −0.04 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -6.0% | 0.26% | −0.03 |
| SLV iShares Silver Trust | Reduce -45.0% | 0.14% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.4% | 0.64% | −0.03 |
| IYW iShares Ustechnology ETF | Reduce -14.1% | 0.14% | −0.03 |
| AGG iShares Core U.S. Aggregate | Reduce -3.7% | 0.27% | −0.02 |
| XHB SS SPDR S&P Homebldrs ETF | Reduce -1.1% | 0.16% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -5.9% | 0.19% | −0.02 |
| SDOG Alps Sector Dividend Dogs | Reduce -0.3% | 0.36% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -1.4% | 0.44% | −0.02 |
| XLV SS Health Care Select Sector | Reduce -19.1% | 0.09% | −0.01 |
| IBTG iShares Ibonds Dec 2026 Term | Reduce -1.2% | 0.24% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -2.2% | 0.30% | −0.01 |
| IDU iShares US Utilities ETF | Reduce -0.8% | 0.18% | −0.01 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -9.3% | 0.10% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -1.2% | 0.48% | −0.01 |
| WELL Welltower Inc. | Reduce -2.6% | 0.36% | −0.01 |
| SCHP Schwab U.S. Tips ETF | Reduce -5.0% | 0.09% | −0.01 |
| VAW Vanguard Materials ETF | Reduce -3.2% | 0.13% | −0.01 |
| VONE Vanguard Russell 1000 | Reduce -0.3% | 0.32% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.0% | 0.29% | −0.01 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.3% | 0.15% | −0.00 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -0.5% | 0.13% | −0.00 |
| AAPL Apple Inc. | Reduce -0.9% | 0.51% | +0.01 |
| SMH Vaneck Semiconductor ETF | Reduce -2.9% | 0.33% | +0.01 |
| GLD SPDR Gold Shares | Reduce -0.2% | 0.28% | +0.02 |
| SGOL Abrdn Physical Gold Shares | Reduce -0.9% | 0.34% | +0.02 |
| CEF Sprott Physical Gold and Sil | Reduce -8.4% | 0.25% | +0.02 |
| IAU iShares Gold Trust | Reduce -4.7% | 2.93% | +0.05 |
Portfolio Buys Q3 2025 → Q4 2025
| IBDR iShares Ibonds Dec 2026 Term | New | 3.08% | +3.08 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | New | 2.37% | +2.37 |
| QQQ Invesco QQQ Trust Series 1 | Add +36.0% | 1.57% | +0.39 |
| IBDT iShares Ibonds Dec 2028 ETF | Add +40.9% | 1.12% | +0.29 |
| VFH Vanguard Financials ETF | Add +143.4% | 0.29% | +0.17 |
| VOX Vanguard Communication Servi | Add +71.8% | 0.37% | +0.15 |
| XLP SS Consumer Staples Sel Sect | Add +37.3% | 0.49% | +0.11 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +15.0% | 0.82% | +0.09 |
| SCHV Schwab US Large-Cap Value | New | 0.09% | +0.09 |
| EFG iShares MSCI Eafe Growth ETF | Add +53.8% | 0.23% | +0.07 |
| BND Vanguard Total Bond Market | Add +21.5% | 0.43% | +0.06 |
| FQAL Fidelity Quality Factor ETF | Add +8.9% | 0.99% | +0.05 |
| VIS Vanguard Industrials ETF | Add +9.3% | 0.97% | +0.05 |
| IBDU iShares Ibonds Dec 2029 Term | Add +11.4% | 0.47% | +0.03 |
| SCHR Schwab Intermediate-Term US | Add +12.4% | 0.36% | +0.02 |
| EEM iShares MSCI Emerging Market | Add +8.5% | 0.30% | +0.02 |
| EFV iShares MSCI Eafe Value ETF | Add +3.2% | 0.45% | +0.02 |
| SCHG Schwab US Large-Cap Growth | Add +2.9% | 2.35% | +0.02 |
| VCR Vanguard Consumer Discre ETF | Add +6.0% | 1.45% | +0.01 |
| IBHG iShares Ibonds 2027 HY Inc. | Add +19.3% | 0.10% | +0.01 |
| JNK SS SPDR BB High Yield Bond | Add +18.7% | 0.10% | +0.01 |
| RSP Invesco S&P 500 Equal Weight | Add +4.7% | 0.55% | +0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +8.8% | 0.13% | +0.01 |
| IWR iShares Russell Mid-Cap ETF | Add +7.8% | 0.14% | +0.00 |
| SCHO Schwab Short-Term US Treas | Add +5.5% | 0.28% | +0.00 |
| XLI SS Industrial Select Sector | Add +3.9% | 0.45% | 0.00 |
| SPHY SS SPDR P High Yield ETF | Add +5.2% | 0.15% | −0.00 |
| FTSM First Trust Enh Short Mat FD | Add +4.1% | 0.30% | −0.00 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +3.1% | 0.12% | −0.00 |
| VCLT Vanguard Long-Term Corp. Bond | Add +4.6% | 0.14% | −0.00 |
| IBTH iShares Ibonds Dec 2027 Term | Add +0.6% | 0.09% | −0.00 |
| XLRE SS Real Estate Select Sector | Add +4.3% | 0.11% | −0.00 |
| SCHQ Schwab Long-Term US Treasury | Add +0.5% | 0.10% | −0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +4.1% | 1.85% | −0.01 |
| SCHM Schwab US Mid Cap ETF | Add +2.4% | 2.09% | −0.01 |
| IBHF iShares Ibond 2026 HY & Inc. | Add +1.7% | 0.26% | −0.01 |
| TIP iShares Tips Bond ETF | Add +3.7% | 0.61% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.7% | 0.62% | −0.01 |
| EFA iShares MSCI Eafe ETF | Add +1.1% | 4.05% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Add +1.1% | 0.49% | −0.02 |
| HDV iShares Core High Dividend E | Add +0.7% | 0.69% | −0.03 |
| IJR iShares Core S&P Small-Cap E | Add +0.8% | 1.54% | −0.04 |
| FLTR Vaneck Ig Floating Rate ETF | Add +0.7% | 1.21% | −0.05 |
| STIP iShares 0-5 Year Tips Bond E | Add +1.6% | 1.37% | −0.05 |
| SCHH Schwab US REIT ETF | Add +1.8% | 0.91% | −0.05 |
| SCHI Schwab 5-10 Year Corporate B | Add +1.9% | 1.92% | −0.06 |
| VPU Vanguard Utilities ETF | Add +1.2% | 1.04% | −0.06 |
| SHYG iShares 0-5 YR HY Corp. Bond | Add +2.0% | 2.04% | −0.07 |
Notes & Other Activity Q3 2025 → Q4 2025
| IBDQ iShares Ibonds Dec 2025 Term | IBONDS DEC25 ETF · principal | Sold out | 330,847 | $8.3Mbefore exit |
| IBDR iShares Ibonds Dec 2026 Term | IBONDS DEC2026 · principal | Sold out | 292,524 | $7.1Mbefore exit |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | IBONDS 27 ETF · principal | Sold out | 194,240 | $4.7Mbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $278.9M | VOO, VGT, SCHB, VTV, EFA |
| Q1 2026 | 108 | $253.9M | VOO, SCHB, VGT, VTV, EFA |
| Q4 2025 | 105 | $248.7M | VOO, SCHB, VGT, VTV, EFA |
| Q3 2025 | 104 | $238.0M | VOO, SCHB, VGT, VTV, EFA |
| Q2 2025 | 100 | $234.7M | SCHB, VOO, VGT, VTV, IBDQ |
| Q1 2025 | 101 | $214.6M | SCHB, VOO, VTV, VGT, IBDQ |
| Q4 2024 | 99 | $215.4M | SCHB, VOO, VGT, VTV, IBDQ |
| Q3 2024 | 100 | $218.4M | SCHB, VOO, VGT, VTV, EFA |
| Q2 2024 | 93 | $196.7M | SCHB, VOO, VGT, VTV, EFA |
| Q1 2024 | 92 | $189.8M | SCHB, VOO, VGT, VTV, EFA |