Mogy Joel R Investment Counsel Inc.

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 14, 2026), Mogy Joel R Investment Counsel Inc. reported 121 stock positions worth $1.7 billion. Its top holding was Nvidia (NVDA) at 14.7% of the portfolio, followed by Apple (AAPL, 9.8%) and Alphabet Class C (GOOG, 6.6%). Compared with Q1 2026, it opened 8 new positions, sold out of 1, added to 11 and reduced 36. The biggest buy was Eli Lilly (LLY, shares +0%) and the biggest sale Intuit (INTU, shares −12%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.7B (Q2 2026)
SEC Filing
0001398344-26-012120 ↗ filed Jul 14, 2026

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B $1.7B Q2 2026

Holdings 121 stocks · $1.7B
NVDA Nvidia Corp. 14.66% 1,279,041 $255.9M Reduce -0.2%
AAPL Apple Inc. 9.79% 590,640 $170.9M Reduce -0.3%
GOOG Alphabet Inc. Class C 6.62% 327,135 $115.6M Reduce -0.3%
GOOGL Alphabet Inc. Class A 6.26% 305,497 $109.2M Reduce -0.2%
MSFT Microsoft Corp. 6.12% 286,312 $106.8M Add +0.2%
PANW Palo Alto Networks Inc. 6.02% 308,019 $105.0M Reduce -0.3%
COST Costco Wholesale Corp. 5.23% 97,596 $91.3M Reduce -0.2%
AMZN Amazon.com Inc. 4.71% 344,856 $82.2M Reduce -0.2%
BRK.B Berkshire Hathaway Inc. Class B 3.73% 129,970 $65.0M Reduce -0.5%
V Visa Inc. Class A 3.63% 184,802 $63.4M Reduce -0.1%
META Meta Platforms Inc. Class A 3.08% 95,355 $53.7M Reduce -0.3%
LLY Eli Lilly & Co. 2.72% 39,645 $47.6M Add +0.1%
IDXX Idexx Laboratories Inc. 2.58% 85,445 $45.0M Reduce -0.1%
SYK Stryker Corp. 1.80% 100,030 $31.5M Add +0.1%
CRM Salesforce Inc. 1.67% 185,992 $29.1M Reduce -4.2%
ISRG Intuitive Surgical Inc. 1.58% 69,534 $27.7M Add +0.2%
ORLY O'reilly Automotive Inc. 1.36% 256,847 $23.7M Add +0.2%
MA Mastercard Inc. Class A 1.16% 39,465 $20.3M Reduce -0.1%
AZO AutoZone Inc. 1.14% 6,240 $19.9M Reduce -0.4%
NFLX Netflix Inc. 1.09% 265,568 $19.0M Add +0.3%
ORCL Oracle Corp. 1.05% 124,961 $18.3M Reduce -2.3%
CSCO Cisco Systems Inc. 0.91% 135,231 $15.9M No change
INTU Intuit Inc. 0.90% 60,028 $15.7M Reduce -12.2%
MSCI MSCI Inc. 0.86% 26,758 $15.0M Reduce -0.4%
BLK BlackRock Inc. 0.84% 15,331 $14.7M Reduce -0.5%
HD Home Depot Inc. 0.80% 39,678 $14.0M Reduce -0.6%
ABBV Abbvie Inc. 0.60% 41,919 $10.5M Reduce -2.6%
GWW WW Grainger Inc. 0.59% 7,568 $10.3M Add +0.1%
BKNG Booking Holdings Inc. 0.59% 57,620 $10.3M Reduce -3.1%
ACN Accenture PLC Class A 0.53% 74,157 $9.2M Reduce -3.4%
UNP Union Pacific Corp. 0.49% 31,238 $8.5M No change
JNJ Johnson & Johnson 0.45% 30,730 $7.8M Reduce -0.7%
WMT Walmart Inc. 0.39% 59,840 $6.8M Reduce -1.6%
BRK.A Berkshire Hathaway Inc. Class A 0.39% 9 $6.7M No change
SBUX Starbucks Corp. 0.31% 53,011 $5.4M No change
PG The Procter & Gamble Co. 0.29% 34,786 $5.1M No change
ABT Abbott Laboratories 0.29% 55,666 $5.1M Reduce -4.8%
ADBE Adobe Inc. 0.24% 20,481 $4.2M Reduce -36.4%
PEP Pepsico Inc. 0.24% 30,501 $4.1M No change
XOM Exxon Mobil Corp. 0.23% 29,918 $4.1M No change
IVV iShares Core S&P 500 ETF 0.22% 5,229 $3.9M No change
MRK Merck & Co. Inc. 0.20% 26,683 $3.4M No change
NEE Nextera Energy Inc. 0.15% 29,773 $2.6M No change
PLD Prologis Inc. 0.15% 18,804 $2.5M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.14% 24,750 $2.4M No change
VOO Vanguard S&P 500 ETF 0.14% 3,440 $2.4M Add +5.1%
WSM Williams-Sonoma Inc. 0.13% 9,775 $2.3M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.13% 25,998 $2.2M No change
EQIX Equinix Inc. 0.13% 2,148 $2.2M No change
VTI VG Morningstar TS MKT ETF-US 0.13% 5,924 $2.2M Add +0.3%
PM Philip Morris International 0.12% 11,975 $2.2M No change
AMGN Amgen Inc. 0.12% 5,923 $2.1M Reduce -7.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 2,744 $2.0M No change
NATO Themes Transatlantic Defense 0.11% 45,315 $1.8M New
WEC WEC Energy Group Inc. 0.11% 15,708 $1.8M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.09% 19,120 $1.5M No change
EMXC iShares MSCI Emr MRK Ex Chna 0.09% 15,018 $1.5M New
MCD McDonald's Corp. 0.09% 5,593 $1.5M No change
BIIB Biogen Inc. 0.08% 6,260 $1.4M No change
AVGO Broadcom Inc. 0.07% 3,456 $1.3M New
QQQ Invesco QQQ Trust Series 1 0.07% 1,771 $1.3M Reduce -0.1%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.07% 11,175 $1.3M No change
MRSH Marsh & McLennan Cos 0.07% 7,265 $1.2M Reduce -8.6%
CAT Caterpillar Inc. 0.06% 1,050 $1.1M No change
YUM Yum! Brands Inc. 0.06% 6,580 $1.1M No change
KO The Coca-Cola Co. 0.06% 12,700 $1.0M No change
JPM JPMorgan Chase & Co. 0.06% 3,040 $995K No change
CVX Chevron Corp. 0.05% 5,693 $944K No change
MO Altria Group Inc. 0.05% 12,950 $932K No change
BMY Bristol-Myers Squibb Co. 0.05% 15,795 $910K No change
IJH iShares Core S&P Midcap ETF 0.05% 11,622 $896K Add +0.5%
VYM Vanguard High DVD Yield ETF 0.05% 5,635 $890K Reduce -0.7%
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,040 $880K No change
CSX CSX Corp. 0.05% 18,000 $856K No change
BSV Vanguard Short-Term Bond ETF 0.04% 9,875 $769K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $675K No change
ESGD iShares Trust iShares ESG Aw 0.04% 6,230 $641K No change
SCHW Schwab (charles) Corp. 0.04% 6,897 $636K No change
PFE Pfizer Inc. 0.03% 23,636 $569K No change
FDX FedEx Corp. 0.03% 1,700 $532K No change
IDEV iShares Core MSCI Dev MKTS 0.03% 5,965 $531K New
T AT&T Inc. 0.03% 25,110 $520K Add +0.5%
LMT Lockheed Martin Corp. 0.03% 969 $493K No change
SCHB Schwab US Broad Market ETF 0.03% 16,398 $475K No change
MDLZ Mondelez International Inc. Class A 0.03% 7,840 $453K Reduce -4.3%
BIV Vanguard Intermediate-Term B 0.02% 5,550 $426K No change
SPG Simon Property Group Inc. 0.02% 1,875 $419K Reduce -19.4%
XLK SS Technology Select Sector 0.02% 1,832 $349K No change
VZ Verizon Communications Inc. 0.02% 7,903 $335K No change
ESGE iShares Inc. iShares ESG Awar 0.02% 6,037 $330K No change
SO The Southern Co. 0.02% 3,400 $325K No change
ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV 0.02% 160 $318K New
URI United Rentals Inc. 0.02% 272 $309K New
DFAC Dimensional US Core Equity 2 0.02% 6,740 $299K No change
PPG PPG Industries Inc. 0.02% 2,300 $279K No change
RSP Invesco S&P 500 Equal Weight 0.02% 1,240 $264K No change
EFA iShares MSCI Eafe ETF 0.01% 2,500 $260K No change
IWM iShares Russell 2000 ETF 0.01% 855 $257K No change
VIG Vanguard Dividend Apprec ETF 0.01% 1,056 $250K No change
TSLA Tesla Inc. 0.01% 560 $236K Reduce -23.8%

Show all 121 holdings

Portfolio Sells Q1 2026 → Q2 2026
INTU Intuit Inc. Reduce -12.2% 0.90% −0.95
COST Costco Wholesale Corp. Reduce -0.2% 5.23% −0.87
CRM Salesforce Inc. Reduce -4.2% 1.67% −0.60
IDXX Idexx Laboratories Inc. Reduce -0.1% 2.58% −0.43
ACN Accenture PLC Class A Reduce -3.4% 0.53% −0.42
META Meta Platforms Inc. Class A Reduce -0.3% 3.08% −0.35
ADBE Adobe Inc. Reduce -36.4% 0.24% −0.25
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.5% 3.73% −0.19
AZO AutoZone Inc. Reduce -0.4% 1.14% −0.18
ORCL Oracle Corp. Reduce -2.3% 1.05% −0.13
ABT Abbott Laboratories Reduce -4.8% 0.29% −0.09
WMT Walmart Inc. Reduce -1.6% 0.39% −0.08
BLK BlackRock Inc. Reduce -0.5% 0.84% −0.08
MA Mastercard Inc. Class A Reduce -0.1% 1.16% −0.07
MSCI MSCI Inc. Reduce -0.4% 0.86% −0.05
BKNG Booking Holdings Inc. Reduce -3.1% 0.59% −0.04
JNJ Johnson & Johnson Reduce -0.7% 0.45% −0.03
HD Home Depot Inc. Reduce -0.6% 0.80% −0.02
HON Honeywell International Inc. Sold out 0.00% −0.02
AMGN Amgen Inc. Reduce -7.1% 0.12% −0.02
MRSH Marsh & McLennan Cos Reduce -8.6% 0.07% −0.02
MDLZ Mondelez International Inc. Class A Reduce -4.3% 0.03% −0.00
TSLA Tesla Inc. Reduce -23.8% 0.01% −0.00
SPG Simon Property Group Inc. Reduce -19.4% 0.02% −0.00
SCHX Schwab US Large-Cap ETF Reduce -95.2% 0.00% −0.00
VYM Vanguard High DVD Yield ETF Reduce -0.7% 0.05% −0.00
SCHA Schwab US Small-Cap ETF Reduce -23.4% 0.01% −0.00
XVV iShares ESG Select Screened Reduce -5.2% 0.01% 0.00
QQQ Invesco QQQ Trust Series 1 Reduce -0.1% 0.07% +0.01
ABBV Abbvie Inc. Reduce -2.6% 0.60% +0.02
V Visa Inc. Class A Reduce -0.1% 3.63% +0.13
AMZN Amazon.com Inc. Reduce -0.2% 4.71% +0.20
AAPL Apple Inc. Reduce -0.3% 9.79% +0.38
NVDA Nvidia Corp. Reduce -0.2% 14.66% +0.67
GOOG Alphabet Inc. Class C Reduce -0.3% 6.62% +0.73
GOOGL Alphabet Inc. Class A Reduce -0.2% 6.26% +0.74
PANW Palo Alto Networks Inc. Reduce -0.3% 6.02% +2.92

Portfolio Buys Q1 2026 → Q2 2026
LLY Eli Lilly & Co. Add +0.1% 2.72% +0.44
NATO Themes Transatlantic Defense New 0.11% +0.11
EMXC iShares MSCI Emr MRK Ex Chna New 0.09% +0.09
AVGO Broadcom Inc. New 0.07% +0.07
GWW WW Grainger Inc. Add +0.1% 0.59% +0.07
IDEV iShares Core MSCI Dev MKTS New 0.03% +0.03
ASML ASML Holding NV-NY Reg SHS New 0.02% +0.02
URI United Rentals Inc. New 0.02% +0.02
VOO Vanguard S&P 500 ETF Add +5.1% 0.14% +0.01
VGT Vanguard Info Tech ETF New 0.01% +0.01
VTI VG Morningstar TS MKT ETF-US Add +0.3% 0.13% +0.01
IJH iShares Core S&P Midcap ETF Add +0.5% 0.05% +0.00
VHT Vanguard Health Care ETF New 0.00% +0.00
T AT&T Inc. Add +0.5% 0.03% −0.02
ORLY O'reilly Automotive Inc. Add +0.2% 1.36% −0.13
SYK Stryker Corp. Add +0.1% 1.80% −0.25
ISRG Intuitive Surgical Inc. Add +0.2% 1.58% −0.42
MSFT Microsoft Corp. Add +0.2% 6.12% −0.50
NFLX Netflix Inc. Add +0.3% 1.09% −0.51

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN