Mogy Joel R Investment Counsel Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 30, 2024), Mogy Joel R Investment Counsel Inc. reported 121 stock positions worth $1.5 billion. Its top holding was Nvidia (NVDA) at 8.8% of the portfolio, followed by Microsoft (MSFT, 8.5%) and Apple (AAPL, 7.4%). Compared with Q4 2023, it opened 19 new positions, sold out of 2, added to 29 and reduced 39. The biggest buy was Nvidia (NVDA, shares +13%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- BEVERLY HILLS, CA
- CIK
- 0001126735
- Portfolio Value
- $1.5B (Q1 2024)
- SEC Filing
- 0001398344-24-008325 ↗ filed Apr 30, 2024
Holdings Value
Holdings 121 stocks · $1.5B
| NVDA Nvidia Corp. | 8.80% | 143,302 | $129.5M | Add +13.4% |
| MSFT Microsoft Corp. | 8.46% | 295,775 | $124.4M | Reduce -2.7% |
| AAPL Apple Inc. | 7.44% | 637,888 | $109.4M | Reduce -2.4% |
| COST Costco Wholesale Corp. | 5.03% | 101,005 | $74.0M | Reduce -1.7% |
| AMZN Amazon.com Inc. | 4.17% | 339,849 | $61.3M | Reduce -0.7% |
| CRM Salesforce Inc. | 3.95% | 192,777 | $58.1M | Reduce -1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 3.91% | 136,901 | $57.6M | Reduce -1.3% |
| GOOG Alphabet Inc. Class C | 3.66% | 353,277 | $53.8M | Reduce -1.6% |
| V Visa Inc. Class A | 3.50% | 184,368 | $51.5M | Reduce -0.6% |
| INTU Intuit Inc. | 3.13% | 70,888 | $46.1M | Reduce -1.4% |
| GOOGL Alphabet Inc. Class A | 3.12% | 303,807 | $45.9M | Reduce -0.3% |
| META Meta Platforms Inc. Class A | 3.11% | 94,371 | $45.8M | Reduce -1.2% |
| PANW Palo Alto Networks Inc. | 2.83% | 146,754 | $41.7M | Add +1.0% |
| HD Home Depot Inc. | 2.81% | 107,602 | $41.3M | Reduce -2.8% |
| IDXX Idexx Laboratories Inc. | 2.72% | 74,067 | $40.0M | Add +5.1% |
| ACN Accenture PLC Class A | 2.29% | 97,102 | $33.7M | Add +1.1% |
| SYK Stryker Corp. | 2.25% | 92,583 | $33.1M | Add +0.0% |
| ADBE Adobe Inc. | 2.09% | 60,824 | $30.7M | Add +6.6% |
| SBUX Starbucks Corp. | 1.97% | 317,580 | $29.0M | Reduce -6.2% |
| ISRG Intuitive Surgical Inc. | 1.79% | 66,058 | $26.4M | Reduce -0.1% |
| PEP Pepsico Inc. | 1.68% | 140,887 | $24.7M | Add +3.5% |
| LLY Eli Lilly & Co. | 1.64% | 30,987 | $24.1M | Add +14.0% |
| NVO Novo-Nordisk A/S-Spons ADR | 1.55% | 177,443 | $22.8M | Add +14.7% |
| PG The Procter & Gamble Co. | 1.44% | 130,431 | $21.2M | Reduce -0.2% |
| MA Mastercard Inc. Class A | 1.25% | 38,269 | $18.4M | Add +1.2% |
| ORCL Oracle Corp. | 1.22% | 143,411 | $18.0M | Reduce -9.9% |
| UNP Union Pacific Corp. | 0.97% | 57,903 | $14.2M | Add +0.0% |
| TMO Thermo Fisher Scientific Inc. | 0.96% | 24,399 | $14.2M | Add +6.0% |
| NFLX Netflix Inc. | 0.89% | 21,676 | $13.2M | Add +4.0% |
| BLK BlackRock Finance Inc. | 0.83% | 14,733 | $12.3M | Add +1.8% |
| PLD Prologis Inc. | 0.67% | 75,311 | $9.8M | Reduce -0.1% |
| ABBV Abbvie Inc. | 0.65% | 52,361 | $9.5M | Reduce -0.4% |
| EQIX Equinix Inc. | 0.63% | 11,148 | $9.2M | Reduce -3.1% |
| MSCI MSCI Inc. | 0.62% | 16,289 | $9.1M | Add +40.4% |
| AZO AutoZone Inc. | 0.57% | 2,683 | $8.5M | Add +36.3% |
| CSCO Cisco Systems Inc. | 0.54% | 159,302 | $8.0M | Reduce -8.3% |
| ORLY O'reilly Automotive Inc. | 0.54% | 7,024 | $7.9M | Add +36.1% |
| JNJ Johnson & Johnson | 0.46% | 42,470 | $6.7M | Reduce -31.9% |
| ABT Abbott Laboratories | 0.43% | 55,251 | $6.3M | Reduce -4.7% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.39% | 9 | $5.7M | No change |
| BKNG Booking Holdings Inc. | 0.35% | 1,400 | $5.1M | Add +36.9% |
| MRK Merck & Co. Inc. | 0.27% | 30,423 | $4.0M | Add +0.7% |
| WMT Walmart Inc. | 0.25% | 60,789 | $3.7M | Reduce -1.3% |
| XOM Exxon Mobil Corp. | 0.24% | 30,143 | $3.5M | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.22% | 26,300 | $3.2M | Reduce -0.0% |
| NKE Nike Inc. Class B | 0.21% | 33,460 | $3.1M | Reduce -73.4% |
| MDLZ Mondelez International Inc. Class A | 0.21% | 43,196 | $3.0M | No change |
| IVV iShares Core S&P 500 ETF | 0.19% | 5,323 | $2.8M | Add +5.7% |
| NEE Nextera Energy Inc. | 0.18% | 41,510 | $2.7M | Reduce -50.0% |
| MCD McDonald's Corp. | 0.14% | 7,333 | $2.1M | No change |
| AMGN Amgen Inc. | 0.13% | 6,941 | $2.0M | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.13% | 3,702 | $1.9M | Add +53.6% |
| TSLA Tesla Inc. | 0.11% | 9,412 | $1.7M | Add +2.3% |
| WSM Williams-Sonoma Inc. | 0.11% | 5,100 | $1.6M | No change |
| BIIB Biogen Inc. | 0.10% | 7,060 | $1.5M | Add +1.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.10% | 5,697 | $1.5M | No change |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.10% | 11,700 | $1.4M | Reduce -0.6% |
| YUM Yum! Brands Inc. | 0.09% | 9,680 | $1.3M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.09% | 3,780 | $1.3M | No change |
| INTC Intel Corp. | 0.09% | 29,258 | $1.3M | Reduce -18.1% |
| WEC WEC Energy Group Inc. | 0.09% | 15,708 | $1.3M | No change |
| IJH iShares Core S&P Midcap ETF | 0.08% | 19,995 | $1.2M | Reduce -3.0% |
| CVX Chevron Corp. | 0.08% | 7,643 | $1.2M | Reduce -1.9% |
| JPM JPMorgan Chase & Co. | 0.08% | 5,524 | $1.1M | Add +39.3% |
| PM Philip Morris International | 0.07% | 11,975 | $1.1M | No change |
| BMY Bristol-Myers Squibb Co. | 0.07% | 20,161 | $1.1M | Reduce -3.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.07% | 4,305 | $1.1M | Reduce -5.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 2,403 | $1.1M | Add +46.1% |
| KO The Coca-Cola Co. | 0.07% | 16,830 | $1.0M | No change |
| BSV Vanguard Short-Term Bond ETF | 0.07% | 13,200 | $1.0M | Reduce -5.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.06% | 5,316 | $866K | Add +6.0% |
| VYM Vanguard High DVD Yield ETF | 0.06% | 7,150 | $865K | No change |
| SCHW Schwab (charles) Corp. | 0.06% | 11,452 | $828K | Reduce -11.6% |
| PFE Pfizer Inc. | 0.05% | 26,386 | $732K | Reduce -52.4% |
| CSX CSX Corp. | 0.05% | 18,000 | $667K | No change |
| MO Altria Group Inc. | 0.04% | 12,950 | $565K | Reduce -5.8% |
| SO The Southern Co. | 0.03% | 7,131 | $512K | No change |
| FDX FedEx Corp. | 0.03% | 1,700 | $493K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.03% | 2,400 | $458K | No change |
| BIV Vanguard Intermediate-Term B | 0.03% | 5,900 | $445K | No change |
| VOO Vanguard S&P 500 ETF | 0.03% | 920 | $442K | No change |
| SPG Simon Property Group Inc. | 0.03% | 2,825 | $442K | No change |
| LMT Lockheed Martin Corp. | 0.03% | 969 | $441K | Reduce -0.9% |
| CAT Caterpillar Inc. | 0.03% | 1,200 | $440K | Add +13.2% |
| T AT&T Inc. | 0.03% | 24,981 | $440K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.03% | 1,775 | $406K | Add +102.9% |
| YUMC Yum China Holdings Inc. | 0.02% | 8,960 | $357K | No change |
| PPG PPG Industries Inc. | 0.02% | 2,300 | $333K | No change |
| VZ Verizon Communications Inc. | 0.02% | 7,903 | $332K | No change |
| RSP Invesco S&P 500 Equal Weight | 0.02% | 1,830 | $310K | New |
| HON Honeywell International Inc. | 0.02% | 1,413 | $290K | Add +41.3% |
| XLK SS Technology Select Sector | 0.02% | 1,309 | $273K | New |
| K Kellanova | 0.02% | 4,700 | $269K | No change |
| HSY The Hershey Co. | 0.02% | 1,333 | $259K | No change |
| MMM 3M Co. | 0.02% | 2,303 | $244K | No change |
| DFAC Dimensional US Core Equity 2 | 0.02% | 7,380 | $236K | No change |
| MKC McCormick & Co.-Non VTG SHRS | 0.02% | 2,950 | $227K | No change |
| CMCSA Comcast Corp. Class A | 0.01% | 5,096 | $221K | No change |
| SCHB Schwab US Broad Market ETF | 0.01% | 3,361 | $205K | New |
| COP Conocophillips | 0.01% | 1,600 | $204K | New |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -2.4% | 7.44% | −2.07 |
| NKE Nike Inc. Class B | Reduce -73.4% | 0.21% | −0.82 |
| SBUX Starbucks Corp. | Reduce -6.2% | 1.97% | −0.48 |
| JNJ Johnson & Johnson | Reduce -31.9% | 0.46% | −0.28 |
| INTU Intuit Inc. | Reduce -1.4% | 3.13% | −0.26 |
| NEE Nextera Energy Inc. | Reduce -50.0% | 0.18% | −0.20 |
| MSFT Microsoft Corp. | Reduce -2.7% | 8.46% | −0.18 |
| GOOG Alphabet Inc. Class C | Reduce -1.6% | 3.66% | −0.17 |
| V Visa Inc. Class A | Reduce -0.6% | 3.50% | −0.15 |
| CSCO Cisco Systems Inc. | Reduce -8.3% | 0.54% | −0.12 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 3.12% | −0.10 |
| COST Costco Wholesale Corp. | Reduce -1.7% | 5.03% | −0.09 |
| PLD Prologis Inc. | Reduce -0.1% | 0.67% | −0.09 |
| HD Home Depot Inc. | Reduce -2.8% | 2.81% | −0.09 |
| EQIX Equinix Inc. | Reduce -3.1% | 0.63% | −0.07 |
| PFE Pfizer Inc. | Reduce -52.4% | 0.05% | −0.07 |
| ABT Abbott Laboratories | Reduce -4.7% | 0.43% | −0.06 |
| INTC Intel Corp. | Reduce -18.1% | 0.09% | −0.05 |
| ORCL Oracle Corp. | Reduce -9.9% | 1.22% | −0.04 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.03 |
| BSV Vanguard Short-Term Bond ETF | Reduce -5.0% | 0.07% | −0.01 |
| SCHW Schwab (charles) Corp. | Reduce -11.6% | 0.06% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -0.2% | 1.44% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -5.5% | 0.07% | −0.01 |
| BMY Bristol-Myers Squibb Co. | Reduce -3.6% | 0.07% | −0.01 |
| CVX Chevron Corp. | Reduce -1.9% | 0.08% | −0.01 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -37.5% | 0.01% | −0.01 |
| DFAX Dimensional World Ex US Core | Reduce -38.5% | 0.01% | −0.00 |
| IJH iShares Core S&P Midcap ETF | Reduce -3.0% | 0.08% | −0.00 |
| IDU iShares US Utilities ETF | Sold out | 0.00% | −0.00 |
| MO Altria Group Inc. | Reduce -5.8% | 0.04% | −0.00 |
| LMT Lockheed Martin Corp. | Reduce -0.9% | 0.03% | −0.00 |
| TROW T Rowe Price Group Inc. | Reduce -0.6% | 0.10% | +0.00 |
| WMT Walmart Inc. | Reduce -1.3% | 0.25% | +0.00 |
| ABBV Abbvie Inc. | Reduce -0.4% | 0.65% | +0.03 |
| DIS The Walt Disney Co. | Reduce -0.0% | 0.22% | +0.04 |
| CRM Salesforce Inc. | Reduce -1.0% | 3.95% | +0.07 |
| ISRG Intuitive Surgical Inc. | Reduce -0.1% | 1.79% | +0.11 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.3% | 3.91% | +0.18 |
| AMZN Amazon.com Inc. | Reduce -0.7% | 4.17% | +0.24 |
| META Meta Platforms Inc. Class A | Reduce -1.2% | 3.11% | +0.56 |
Portfolio Buys Q4 2023 → Q1 2024
| NVDA Nvidia Corp. | Add +13.4% | 8.80% | +4.08 |
| LLY Eli Lilly & Co. | Add +14.0% | 1.64% | +0.44 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +14.7% | 1.55% | +0.34 |
| AZO AutoZone Inc. | Add +36.3% | 0.57% | +0.19 |
| ORLY O'reilly Automotive Inc. | Add +36.1% | 0.54% | +0.17 |
| SYK Stryker Corp. | Add +0.0% | 2.25% | +0.16 |
| NFLX Netflix Inc. | Add +4.0% | 0.89% | +0.13 |
| MSCI MSCI Inc. | Add +40.4% | 0.62% | +0.12 |
| BKNG Booking Holdings Inc. | Add +36.9% | 0.35% | +0.07 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +53.6% | 0.13% | +0.05 |
| TMO Thermo Fisher Scientific Inc. | Add +6.0% | 0.96% | +0.04 |
| MA Mastercard Inc. Class A | Add +1.2% | 1.25% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +39.3% | 0.08% | +0.02 |
| MRK Merck & Co. Inc. | Add +0.7% | 0.27% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +46.1% | 0.07% | +0.02 |
| RSP Invesco S&P 500 Equal Weight | New | 0.02% | +0.02 |
| XLK SS Technology Select Sector | New | 0.02% | +0.02 |
| SCHB Schwab US Broad Market ETF | New | 0.01% | +0.01 |
| COP Conocophillips | New | 0.01% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +102.9% | 0.03% | +0.01 |
| SCHA Schwab US Small-Cap ETF | New | 0.01% | +0.01 |
| XVV iShares ESG Select Screened | New | 0.01% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +5.7% | 0.19% | +0.01 |
| SCHD Schwab US DVD Equity ETF | New | 0.01% | +0.01 |
| XJH Ishare ESG SS S&P Midcap ETF | New | 0.01% | +0.01 |
| SCHX Schwab US Large-Cap ETF | New | 0.01% | +0.01 |
| CAT Caterpillar Inc. | Add +13.2% | 0.03% | +0.01 |
| IWF iShares Russell 1000 Growth | New | 0.01% | +0.01 |
| DMXF iShares ESG Advanc MSCI Eafe | New | 0.01% | +0.01 |
| HON Honeywell International Inc. | Add +41.3% | 0.02% | +0.00 |
| SCHG Schwab US Large-Cap Growth | New | 0.00% | +0.00 |
| SCHE Schwab Emrg Mrkts Eqty ETF | New | 0.00% | +0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | New | 0.00% | +0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +6.0% | 0.06% | +0.00 |
| RZV Invesco S&P Smallcap 600 Pur | New | 0.00% | +0.00 |
| PRF Invesco Rafi US 1000 ETF | New | 0.00% | +0.00 |
| FNDA Schwab Fndmntl US SM Co. ETF | New | 0.00% | +0.00 |
| IUSV iShares Core S&P U.S. Value | New | 0.00% | +0.00 |
| IUSG iShares Core S&P U.S. Growth | New | 0.00% | +0.00 |
| BIIB Biogen Inc. | Add +1.4% | 0.10% | −0.03 |
| BLK BlackRock Finance Inc. | Add +1.8% | 0.83% | −0.05 |
| TSLA Tesla Inc. | Add +2.3% | 0.11% | −0.06 |
| PEP Pepsico Inc. | Add +3.5% | 1.68% | −0.07 |
| UNP Union Pacific Corp. | Add +0.0% | 0.97% | −0.11 |
| IDXX Idexx Laboratories Inc. | Add +5.1% | 2.72% | −0.24 |
| ACN Accenture PLC Class A | Add +1.1% | 2.29% | −0.26 |
| PANW Palo Alto Networks Inc. | Add +1.0% | 2.83% | −0.40 |
| ADBE Adobe Inc. | Add +6.6% | 2.09% | −0.49 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 121 | $1.7B | NVDA, AAPL, GOOG, GOOGL, MSFT |
| Q1 2026 | 114 | $1.6B | NVDA, AAPL, MSFT, COST, GOOG |
| Q4 2025 | 115 | $1.8B | NVDA, AAPL, MSFT, GOOG, GOOGL |
| Q3 2025 | 119 | $1.8B | NVDA, AAPL, MSFT, COST, GOOG |
| Q2 2025 | 127 | $1.7B | NVDA, MSFT, AAPL, COST, AMZN |
| Q1 2025 | 105 | $1.6B | NVDA, AAPL, MSFT, COST, BRK.B |
| Q4 2024 | 110 | $1.7B | NVDA, AAPL, MSFT, COST, AMZN |
| Q3 2024 | 113 | $1.6B | NVDA, AAPL, MSFT, COST, AMZN |
| Q2 2024 | 107 | $1.6B | NVDA, AAPL, MSFT, COST, AMZN |
| Q1 2024 | 121 | $1.5B | NVDA, MSFT, AAPL, COST, AMZN |