Mogy Joel R Investment Counsel Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 15, 2024), Mogy Joel R Investment Counsel Inc. reported 107 stock positions worth $1.6 billion. Its top holding was Nvidia (NVDA) at 11.3% of the portfolio, followed by Apple (AAPL, 8.6%) and Microsoft (MSFT, 8.3%). Compared with Q1 2024, it opened 1 new position, sold out of 15, added to 33 and reduced 33. The biggest buy was Nvidia (NVDA, shares +0%) and the biggest sale Home Depot (HD, shares −2%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.6B (Q2 2024)
SEC Filing
0001398344-24-012629 ↗ filed Jul 15, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 107 stocks · $1.6B
NVDA Nvidia Corp. 11.25% 1,437,421 $177.6M Add +0.3%
AAPL Apple Inc. 8.57% 642,256 $135.3M Add +0.7%
MSFT Microsoft Corp. 8.30% 293,034 $131.0M Reduce -0.9%
COST Costco Wholesale Corp. 5.47% 101,551 $86.3M Add +0.5%
AMZN Amazon.com Inc. 4.20% 342,870 $66.3M Add +0.9%
GOOG Alphabet Inc. Class C 4.08% 351,339 $64.4M Reduce -0.6%
BRK.B Berkshire Hathaway Inc. Class B 3.54% 137,345 $55.9M Add +0.3%
GOOGL Alphabet Inc. Class A 3.53% 305,624 $55.7M Add +0.6%
PANW Palo Alto Networks Inc. 3.22% 149,866 $50.8M Add +2.1%
CRM Salesforce Inc. 3.19% 195,822 $50.3M Add +1.6%
V Visa Inc. Class A 3.08% 185,313 $48.6M Add +0.5%
META Meta Platforms Inc. Class A 3.06% 95,839 $48.3M Add +1.6%
INTU Intuit Inc. 2.96% 71,165 $46.8M Add +0.4%
IDXX Idexx Laboratories Inc. 2.38% 77,061 $37.5M Add +4.0%
HD Home Depot Inc. 2.30% 105,301 $36.2M Reduce -2.1%
ADBE Adobe Inc. 2.24% 63,743 $35.4M Add +4.8%
SYK Stryker Corp. 2.02% 93,822 $31.9M Add +1.3%
ACN Accenture PLC Class A 1.94% 100,989 $30.6M Add +4.0%
LLY Eli Lilly & Co. 1.90% 33,084 $30.0M Add +6.8%
ISRG Intuitive Surgical Inc. 1.86% 66,028 $29.4M Reduce -0.1%
NVO Novo-Nordisk A/S-Spons ADR 1.73% 190,730 $27.2M Add +7.5%
PEP Pepsico Inc. 1.53% 146,412 $24.1M Add +3.9%
SBUX Starbucks Corp. 1.48% 299,378 $23.3M Reduce -5.7%
PG The Procter & Gamble Co. 1.37% 131,268 $21.6M Add +0.6%
ORCL Oracle Corp. 1.20% 133,629 $18.9M Reduce -6.8%
MA Mastercard Inc. Class A 1.10% 39,339 $17.4M Add +2.8%
NFLX Netflix Inc. 0.96% 22,353 $15.1M Add +3.1%
TMO Thermo Fisher Scientific Inc. 0.91% 25,905 $14.3M Add +6.2%
UNP Union Pacific Corp. 0.84% 58,623 $13.3M Add +1.2%
BLK BlackRock Finance Inc. 0.74% 14,788 $11.6M Add +0.4%
ORLY O'reilly Automotive Inc. 0.69% 10,350 $10.9M Add +47.4%
AZO AutoZone Inc. 0.68% 3,631 $10.8M Add +35.3%
MSCI MSCI Inc. 0.59% 19,492 $9.4M Add +19.7%
ABBV Abbvie Inc. 0.57% 52,361 $9.0M No change
CSCO Cisco Systems Inc. 0.47% 157,177 $7.5M Reduce -1.3%
JNJ Johnson & Johnson 0.39% 42,194 $6.2M Reduce -0.7%
BKNG Booking Holdings Inc. 0.39% 1,552 $6.1M Add +10.9%
BRK.A Berkshire Hathaway Inc. Class A 0.35% 9 $5.5M No change
ABT Abbott Laboratories 0.34% 50,951 $5.3M Reduce -7.8%
EQIX Equinix Inc. 0.30% 6,187 $4.7M Reduce -44.5%
WMT Walmart Inc. 0.28% 65,089 $4.4M Add +7.1%
PLD Prologis Inc. 0.25% 35,434 $4.0M Reduce -53.0%
MRK Merck & Co. Inc. 0.24% 30,223 $3.7M Reduce -0.7%
XOM Exxon Mobil Corp. 0.22% 30,143 $3.5M No change
IVV iShares Core S&P 500 ETF 0.18% 5,323 $2.9M No change
NEE Nextera Energy Inc. 0.16% 36,190 $2.6M Reduce -12.8%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.16% 25,550 $2.5M Reduce -2.9%
AMGN Amgen Inc. 0.14% 6,941 $2.2M No change
MDLZ Mondelez International Inc. Class A 0.13% 31,700 $2.1M Reduce -26.6%
MCD McDonald's Corp. 0.12% 7,696 $2.0M Add +5.0%
TSLA Tesla Inc. 0.12% 9,862 $2.0M Add +4.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 3,575 $1.9M Reduce -3.4%
BIIB Biogen Inc. 0.10% 6,860 $1.6M Reduce -2.8%
WSM Williams-Sonoma Inc. 0.09% 5,100 $1.4M No change
VTI VG Morningstar TS MKT ETF-US 0.09% 5,317 $1.4M Reduce -6.7%
NKE Nike Inc. Class B 0.09% 18,860 $1.4M Reduce -43.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,780 $1.4M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.09% 11,700 $1.3M No change
VOO Vanguard S&P 500 ETF 0.08% 2,590 $1.3M Add +181.5%
YUM Yum! Brands Inc. 0.08% 9,680 $1.3M No change
WEC WEC Energy Group Inc. 0.08% 15,708 $1.2M No change
PM Philip Morris International 0.08% 11,975 $1.2M No change
CVX Chevron Corp. 0.07% 7,443 $1.2M Reduce -2.6%
IJH iShares Core S&P Midcap ETF 0.07% 19,870 $1.2M Reduce -0.6%
KO The Coca-Cola Co. 0.07% 16,500 $1.1M Reduce -2.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.0M No change
BSV Vanguard Short-Term Bond ETF 0.06% 13,200 $1.0M No change
QQQ Invesco QQQ Trust Series 1 0.06% 2,052 $983K Reduce -14.6%
JPM JPMorgan Chase & Co. 0.06% 4,466 $903K Reduce -19.1%
BMY Bristol-Myers Squibb Co. 0.05% 20,160 $837K Reduce 0.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,935 $792K Reduce -7.2%
SCHW Schwab (charles) Corp. 0.05% 10,152 $748K Reduce -11.3%
PFE Pfizer Inc. 0.05% 26,586 $744K Add +0.8%
VYM Vanguard High DVD Yield ETF 0.05% 6,190 $734K Reduce -13.4%
CSX CSX Corp. 0.04% 18,000 $602K No change
MO Altria Group Inc. 0.04% 12,950 $590K No change
FDX FedEx Corp. 0.03% 1,700 $510K No change
T AT&T Inc. 0.03% 24,981 $477K No change
LMT Lockheed Martin Corp. 0.03% 969 $453K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $442K No change
SPG Simon Property Group Inc. 0.03% 2,825 $429K No change
INTC Intel Corp. 0.03% 13,700 $424K Reduce -53.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 2,400 $415K No change
SO The Southern Co. 0.03% 5,333 $414K Reduce -25.2%
CAT Caterpillar Inc. 0.03% 1,200 $400K No change
VZ Verizon Communications Inc. 0.02% 7,903 $326K No change
RSP Invesco S&P 500 Equal Weight 0.02% 1,830 $301K No change
PPG PPG Industries Inc. 0.02% 2,300 $290K No change
XLK SS Technology Select Sector 0.02% 1,266 $286K Reduce -3.3%
HON Honeywell International Inc. 0.02% 1,300 $278K Reduce -8.0%
YUMC Yum China Holdings Inc. 0.02% 8,960 $276K No change
K Kellanova 0.02% 4,700 $271K No change
HSY The Hershey Co. 0.02% 1,333 $245K No change
DFAC Dimensional US Core Equity 2 0.02% 7,380 $238K No change
BATRK Atlanta Braves Holdings in-C 0.01% 5,364 $212K New
VB Vanguard Most SM-Cap ETF-Usd 0.01% 875 $191K Reduce -50.7%
XVV iShares ESG Select Screened 0.01% 3,350 $141K No change
IJR iShares Core S&P Small-Cap E 0.01% 1,283 $137K No change
IBB iShares Biotechnology ETF 0.01% 975 $134K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $125K No change

Show all 107 holdings

Portfolio Sells Q1 2024 → Q2 2024
HD Home Depot Inc. Reduce -2.1% 2.30% −0.51
SBUX Starbucks Corp. Reduce -5.7% 1.48% −0.50
PLD Prologis Inc. Reduce -53.0% 0.25% −0.41
EQIX Equinix Inc. Reduce -44.5% 0.30% −0.33
MSFT Microsoft Corp. Reduce -0.9% 8.30% −0.16
NKE Nike Inc. Class B Reduce -43.6% 0.09% −0.12
ABT Abbott Laboratories Reduce -7.8% 0.34% −0.09
MDLZ Mondelez International Inc. Class A Reduce -26.6% 0.13% −0.07
CSCO Cisco Systems Inc. Reduce -1.3% 0.47% −0.07
JNJ Johnson & Johnson Reduce -0.7% 0.39% −0.07
INTC Intel Corp. Reduce -53.2% 0.03% −0.06
DIS The Walt Disney Co. Reduce -2.9% 0.16% −0.06
MRK Merck & Co. Inc. Reduce -0.7% 0.24% −0.04
ORCL Oracle Corp. Reduce -6.8% 1.20% −0.03
BMY Bristol-Myers Squibb Co. Reduce 0.0% 0.05% −0.02
JPM JPMorgan Chase & Co. Reduce -19.1% 0.06% −0.02
NEE Nextera Energy Inc. Reduce -12.8% 0.16% −0.02
MMM 3M Co. Sold out 0.00% −0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -50.7% 0.01% −0.02
MKC McCormick & Co.-Non VTG SHRS Sold out 0.00% −0.02
CMCSA Comcast Corp. Class A Sold out 0.00% −0.01
SCHB Schwab US Broad Market ETF Sold out 0.00% −0.01
COP Conocophillips Sold out 0.00% −0.01
VYM Vanguard High DVD Yield ETF Reduce -13.4% 0.05% −0.01
SCHA Schwab US Small-Cap ETF Sold out 0.00% −0.01
VTI VG Morningstar TS MKT ETF-US Reduce -6.7% 0.09% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -14.6% 0.06% −0.01
IJH iShares Core S&P Midcap ETF Reduce -0.6% 0.07% −0.01
SCHW Schwab (charles) Corp. Reduce -11.3% 0.05% −0.01
VTV Vanguard Mrngstr Val ETF-Aui Reduce -7.2% 0.05% −0.01
SO The Southern Co. Reduce -25.2% 0.03% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.4% 0.12% −0.01
CVX Chevron Corp. Reduce -2.6% 0.07% −0.01
SCHD Schwab US DVD Equity ETF Sold out 0.00% −0.01
SCHX Schwab US Large-Cap ETF Sold out 0.00% −0.01
IWF iShares Russell 1000 Growth Sold out 0.00% −0.01
KO The Coca-Cola Co. Reduce -2.0% 0.07% −0.00
SCHG Schwab US Large-Cap Growth Sold out 0.00% −0.00
BIIB Biogen Inc. Reduce -2.8% 0.10% −0.00
SCHE Schwab Emrg Mrkts Eqty ETF Sold out 0.00% −0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Sold out 0.00% −0.00
HON Honeywell International Inc. Reduce -8.0% 0.02% −0.00
RZV Invesco S&P Smallcap 600 Pur Sold out 0.00% −0.00
PRF Invesco Rafi US 1000 ETF Sold out 0.00% −0.00
FNDA Schwab Fndmntl US SM Co. ETF Sold out 0.00% −0.00
XLK SS Technology Select Sector Reduce -3.3% 0.02% −0.00
ISRG Intuitive Surgical Inc. Reduce -0.1% 1.86% +0.07
GOOG Alphabet Inc. Class C Reduce -0.6% 4.08% +0.43

Portfolio Buys Q1 2024 → Q2 2024
NVDA Nvidia Corp. Add +0.3% 11.25% +2.45
AAPL Apple Inc. Add +0.7% 8.57% +1.14
COST Costco Wholesale Corp. Add +0.5% 5.47% +0.44
GOOGL Alphabet Inc. Class A Add +0.6% 3.53% +0.41
PANW Palo Alto Networks Inc. Add +2.1% 3.22% +0.39
LLY Eli Lilly & Co. Add +6.8% 1.90% +0.26
NVO Novo-Nordisk A/S-Spons ADR Add +7.5% 1.73% +0.18
ADBE Adobe Inc. Add +4.8% 2.24% +0.16
ORLY O'reilly Automotive Inc. Add +47.4% 0.69% +0.15
AZO AutoZone Inc. Add +35.3% 0.68% +0.11
NFLX Netflix Inc. Add +3.1% 0.96% +0.06
VOO Vanguard S&P 500 ETF Add +181.5% 0.08% +0.05
BKNG Booking Holdings Inc. Add +10.9% 0.39% +0.04
AMZN Amazon.com Inc. Add +0.9% 4.20% +0.03
WMT Walmart Inc. Add +7.1% 0.28% +0.03
BATRK Atlanta Braves Holdings in-C New 0.01% +0.01
TSLA Tesla Inc. Add +4.8% 0.12% +0.01
PFE Pfizer Inc. Add +0.8% 0.05% −0.00
MCD McDonald's Corp. Add +5.0% 0.12% −0.02
MSCI MSCI Inc. Add +19.7% 0.59% −0.03
META Meta Platforms Inc. Class A Add +1.6% 3.06% −0.05
TMO Thermo Fisher Scientific Inc. Add +6.2% 0.91% −0.06
PG The Procter & Gamble Co. Add +0.6% 1.37% −0.07
BLK BlackRock Finance Inc. Add +0.4% 0.74% −0.10
UNP Union Pacific Corp. Add +1.2% 0.84% −0.13
PEP Pepsico Inc. Add +3.9% 1.53% −0.15
MA Mastercard Inc. Class A Add +2.8% 1.10% −0.15
INTU Intuit Inc. Add +0.4% 2.96% −0.17
SYK Stryker Corp. Add +1.3% 2.02% −0.23
IDXX Idexx Laboratories Inc. Add +4.0% 2.38% −0.34
ACN Accenture PLC Class A Add +4.0% 1.94% −0.35
BRK.B Berkshire Hathaway Inc. Class B Add +0.3% 3.54% −0.37
V Visa Inc. Class A Add +0.5% 3.08% −0.42
CRM Salesforce Inc. Add +1.6% 3.19% −0.76

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN