Mogy Joel R Investment Counsel Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Mogy Joel R Investment Counsel Inc. reported 110 stock positions worth $1.7 billion. Its top holding was Nvidia (NVDA) at 11.5% of the portfolio, followed by Apple (AAPL, 9.4%) and Microsoft (MSFT, 7.3%). Compared with Q3 2024, it opened 2 new positions, sold out of 5, added to 30 and reduced 28. The biggest buy was Salesforce (CRM, shares +0%) and the biggest sale Novo-Nordisk A/S-Spons ADR (NVO, shares −20%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.7B (Q4 2024)
SEC Filing
0001398344-25-000750 ↗ filed Jan 17, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 110 stocks · $1.7B
NVDA Nvidia Corp. 11.47% 1,437,427 $193.0M Reduce -0.3%
AAPL Apple Inc. 9.42% 632,876 $158.5M Reduce -0.8%
MSFT Microsoft Corp. 7.34% 292,829 $123.4M Reduce -0.1%
COST Costco Wholesale Corp. 5.51% 101,194 $92.7M Reduce -0.1%
AMZN Amazon.com Inc. 4.50% 345,480 $75.8M Add +0.1%
GOOG Alphabet Inc. Class C 3.95% 349,089 $66.5M Reduce -0.3%
CRM Salesforce Inc. 3.91% 196,951 $65.8M Add +0.0%
BRK.B Berkshire Hathaway Inc. Class B 3.65% 135,655 $61.5M Reduce -0.7%
V Visa Inc. Class A 3.49% 185,624 $58.7M Add +0.1%
GOOGL Alphabet Inc. Class A 3.44% 306,138 $58.0M Add +0.1%
META Meta Platforms Inc. Class A 3.36% 96,479 $56.5M Add +0.1%
PANW Palo Alto Networks Inc. 3.29% 304,630 $55.4M Add +0.3%
INTU Intuit Inc. 2.69% 71,986 $45.2M Add +0.6%
HD Home Depot Inc. 2.46% 106,187 $41.3M Add +0.7%
ACN Accenture PLC Class A 2.16% 103,276 $36.3M Add +1.6%
ISRG Intuitive Surgical Inc. 2.08% 66,906 $34.9M Add +1.2%
SYK Stryker Corp. 2.03% 94,998 $34.2M Add +0.8%
IDXX Idexx Laboratories Inc. 1.95% 79,324 $32.8M Add +1.3%
ADBE Adobe Inc. 1.73% 65,638 $29.2M Add +1.0%
LLY Eli Lilly & Co. 1.61% 35,008 $27.0M Add +1.7%
ORCL Oracle Corp. 1.32% 133,469 $22.2M Reduce -0.3%
SBUX Starbucks Corp. 1.29% 238,763 $21.8M Reduce -12.1%
NFLX Netflix Inc. 1.25% 23,585 $21.0M Add +1.0%
MA Mastercard Inc. Class A 1.24% 39,462 $20.8M Reduce -0.1%
ORLY O'reilly Automotive Inc. 0.98% 13,965 $16.6M Add +5.4%
AZO AutoZone Inc. 0.98% 5,161 $16.5M Add +4.7%
BLK BlackRock Inc. 0.93% 15,233 $15.6M Add +0.5%
PG The Procter & Gamble Co. 0.91% 91,638 $15.4M Reduce -25.3%
TMO Thermo Fisher Scientific Inc. 0.85% 27,632 $14.4M Add +4.0%
NVO Novo-Nordisk A/S-Spons ADR 0.82% 161,298 $13.9M Reduce -19.6%
MSCI MSCI Inc. 0.82% 23,048 $13.8M Add +5.2%
PEP Pepsico Inc. 0.64% 70,359 $10.7M Reduce -9.9%
UNP Union Pacific Corp. 0.63% 46,784 $10.7M Reduce -14.3%
BKNG Booking Holdings Inc. 0.55% 1,876 $9.3M Add +16.4%
ABBV Abbvie Inc. 0.55% 52,393 $9.3M Add +0.1%
CSCO Cisco Systems Inc. 0.53% 149,844 $8.9M Reduce -2.4%
BRK.A Berkshire Hathaway Inc. Class A 0.36% 9 $6.1M No change
WMT Walmart Inc. 0.34% 64,008 $5.8M Reduce -2.4%
ABT Abbott Laboratories 0.34% 50,951 $5.8M No change
JNJ Johnson & Johnson 0.33% 38,320 $5.5M Reduce -0.9%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.25% 4,064 $4.3M Add +155.6%
EQIX Equinix Inc. 0.25% 4,385 $4.1M Reduce -0.4%
XOM Exxon Mobil Corp. 0.19% 30,143 $3.2M No change
IVV iShares Core S&P 500 ETF 0.18% 5,229 $3.1M Add +0.4%
MRK Merck & Co. Inc. 0.18% 30,223 $3.0M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.17% 25,581 $2.8M Add +0.1%
PLD Prologis Inc. 0.17% 26,504 $2.8M Reduce -2.9%
NEE Nextera Energy Inc. 0.13% 30,775 $2.2M Reduce -7.0%
MRSH Marsh & McLennan Cos 0.13% 9,910 $2.1M Add +36.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 3,575 $2.1M No change
TSLA Tesla Inc. 0.12% 4,995 $2.0M Reduce -46.6%
BRO Brown & Brown Inc. 0.12% 19,285 $2.0M Add +324.3%
WSM Williams-Sonoma Inc. 0.11% 10,200 $1.9M No change
AMGN Amgen Inc. 0.11% 6,941 $1.8M No change
MCD McDonald's Corp. 0.10% 5,993 $1.7M Reduce -1.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,725 $1.5M No change
WEC WEC Energy Group Inc. 0.09% 15,708 $1.5M No change
PM Philip Morris International 0.09% 11,975 $1.4M No change
VTI VG Morningstar TS MKT ETF-US 0.08% 4,922 $1.4M Reduce -4.7%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.08% 11,700 $1.3M No change
YUM Yum! Brands Inc. 0.08% 9,680 $1.3M No change
MDLZ Mondelez International Inc. Class A 0.07% 20,140 $1.2M Reduce -5.0%
IJH iShares Core S&P Midcap ETF 0.07% 18,727 $1.2M Reduce -1.8%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.1M No change
BMY Bristol-Myers Squibb Co. 0.06% 19,160 $1.1M No change
VOO Vanguard S&P 500 ETF 0.06% 1,990 $1.1M No change
CVX Chevron Corp. 0.06% 7,343 $1.1M No change
BIIB Biogen Inc. 0.06% 6,860 $1.0M No change
KO The Coca-Cola Co. 0.06% 16,500 $1.0M No change
BSV Vanguard Short-Term Bond ETF 0.06% 13,100 $1.0M Add +1.9%
JPM JPMorgan Chase & Co. 0.06% 3,966 $951K No change
QQQ Invesco QQQ Trust Series 1 0.05% 1,652 $845K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,880 $826K Reduce -0.6%
VYM Vanguard High DVD Yield ETF 0.05% 6,050 $772K Reduce -0.7%
PFE Pfizer Inc. 0.04% 26,586 $705K No change
NKE Nike Inc. Class B 0.04% 9,160 $693K No change
MO Altria Group Inc. 0.04% 12,950 $677K No change
CSX CSX Corp. 0.03% 18,000 $581K No change
T AT&T Inc. 0.03% 24,981 $569K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 2,400 $528K No change
SCHW Schwab (charles) Corp. 0.03% 6,652 $492K No change
SPG Simon Property Group Inc. 0.03% 2,825 $486K No change
FDX FedEx Corp. 0.03% 1,700 $478K No change
LMT Lockheed Martin Corp. 0.03% 969 $471K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $441K No change
CAT Caterpillar Inc. 0.03% 1,200 $435K Reduce -8.0%
K Kellanova 0.02% 4,700 $381K No change
SO The Southern Co. 0.02% 4,033 $332K No change
RSP Invesco S&P 500 Equal Weight 0.02% 1,830 $321K No change
VZ Verizon Communications Inc. 0.02% 7,903 $316K No change
HON Honeywell International Inc. 0.02% 1,300 $294K No change
XLK SS Technology Select Sector 0.02% 1,206 $280K No change
PPG PPG Industries Inc. 0.02% 2,300 $275K No change
DFAC Dimensional US Core Equity 2 0.02% 7,380 $255K No change
MMM 3M Co. 0.01% 1,875 $242K No change
BATRK Atlanta Braves Holdings in-C 0.01% 5,364 $205K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 775 $186K Reduce -11.4%
XVV iShares ESG Select Screened 0.01% 3,225 $146K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $135K No change
IBB iShares Biotechnology ETF 0.01% 975 $129K No change

Show all 110 holdings

Portfolio Sells Q3 2024 → Q4 2024
NVO Novo-Nordisk A/S-Spons ADR Reduce -19.6% 0.82% −0.64
MSFT Microsoft Corp. Reduce -0.1% 7.34% −0.39
PG The Procter & Gamble Co. Reduce -25.3% 0.91% −0.39
SBUX Starbucks Corp. Reduce -12.1% 1.29% −0.33
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.7% 3.65% −0.20
UNP Union Pacific Corp. Reduce -14.3% 0.63% −0.19
PEP Pepsico Inc. Reduce -9.9% 0.64% −0.18
ORCL Oracle Corp. Reduce -0.3% 1.32% −0.08
JNJ Johnson & Johnson Reduce -0.9% 0.33% −0.05
PLD Prologis Inc. Reduce -2.9% 0.17% −0.04
NEE Nextera Energy Inc. Reduce -7.0% 0.13% −0.04
TSLA Tesla Inc. Reduce -46.6% 0.12% −0.03
MDLZ Mondelez International Inc. Class A Reduce -5.0% 0.07% −0.02
URI United Rentals Inc. Sold out 0.00% −0.02
HSY The Hershey Co. Sold out 0.00% −0.01
CMCSA Comcast Corp. Class A Sold out 0.00% −0.01
MCD McDonald's Corp. Reduce -1.4% 0.10% −0.01
CAT Caterpillar Inc. Reduce -8.0% 0.03% −0.01
XLE SS Energy Select Sector Sold out 0.00% −0.01
VTI VG Morningstar TS MKT ETF-US Reduce -4.7% 0.08% −0.00
XLV SS Health Care Select Sector Sold out 0.00% −0.00
IJH iShares Core S&P Midcap ETF Reduce -1.8% 0.07% −0.00
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.6% 0.05% −0.00
VYM Vanguard High DVD Yield ETF Reduce -0.7% 0.05% −0.00
VB Vanguard Most SM-Cap ETF-Usd Reduce -11.4% 0.01% −0.00
EQIX Equinix Inc. Reduce -0.4% 0.25% +0.01
COST Costco Wholesale Corp. Reduce -0.1% 5.51% +0.01
WMT Walmart Inc. Reduce -2.4% 0.34% +0.02
CSCO Cisco Systems Inc. Reduce -2.4% 0.53% +0.03
MA Mastercard Inc. Class A Reduce -0.1% 1.24% +0.04
AAPL Apple Inc. Reduce -0.8% 9.42% +0.32
GOOG Alphabet Inc. Class C Reduce -0.3% 3.95% +0.37
NVDA Nvidia Corp. Reduce -0.3% 11.47% +0.75

Portfolio Buys Q3 2024 → Q4 2024
CRM Salesforce Inc. Add +0.0% 3.91% +0.61
AMZN Amazon.com Inc. Add +0.1% 4.50% +0.57
V Visa Inc. Class A Add +0.1% 3.49% +0.36
GOOGL Alphabet Inc. Class A Add +0.1% 3.44% +0.34
NFLX Netflix Inc. Add +1.0% 1.25% +0.23
GWW WW Grainger Inc. Add +155.6% 0.25% +0.15
BKNG Booking Holdings Inc. Add +16.4% 0.55% +0.14
PANW Palo Alto Networks Inc. Add +0.3% 3.29% +0.11
BRO Brown & Brown Inc. Add +324.3% 0.12% +0.09
ISRG Intuitive Surgical Inc. Add +1.2% 2.08% +0.09
ORLY O'reilly Automotive Inc. Add +5.4% 0.98% +0.05
BLK BlackRock Inc. Add +0.5% 0.93% +0.05
MSCI MSCI Inc. Add +5.2% 0.82% +0.04
AZO AutoZone Inc. Add +4.7% 0.98% +0.03
MRSH Marsh & McLennan Cos Add +36.7% 0.13% +0.03
DIS The Walt Disney Co. Add +0.1% 0.17% +0.02
DFIV Dimensional International Va New 0.01% +0.01
IUSG iShares Core S&P U.S. Growth Add +316.7% 0.00% +0.00
IUSV iShares Core S&P U.S. Value Add +278.8% 0.00% +0.00
DISV Dimensional International SM New 0.00% +0.00
IVV iShares Core S&P 500 ETF Add +0.4% 0.18% −0.00
BSV Vanguard Short-Term Bond ETF Add +1.9% 0.06% −0.00
META Meta Platforms Inc. Class A Add +0.1% 3.36% −0.02
INTU Intuit Inc. Add +0.6% 2.69% −0.03
ACN Accenture PLC Class A Add +1.6% 2.16% −0.04
SYK Stryker Corp. Add +0.8% 2.03% −0.05
ABBV Abbvie Inc. Add +0.1% 0.55% −0.08
TMO Thermo Fisher Scientific Inc. Add +4.0% 0.85% −0.15
HD Home Depot Inc. Add +0.7% 2.46% −0.16
LLY Eli Lilly & Co. Add +1.7% 1.61% −0.26
ADBE Adobe Inc. Add +1.0% 1.73% −0.33
IDXX Idexx Laboratories Inc. Add +1.3% 1.95% −0.47

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN