Mogy Joel R Investment Counsel Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 30, 2024), Mogy Joel R Investment Counsel Inc. reported 121 stock positions worth $1.5 billion. Its top holding was Nvidia (NVDA) at 8.8% of the portfolio, followed by Microsoft (MSFT, 8.5%) and Apple (AAPL, 7.4%). Compared with Q4 2023, it opened 19 new positions, sold out of 2, added to 29 and reduced 39. The biggest buy was Nvidia (NVDA, shares +13%) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.5B (Q1 2024)
SEC Filing
0001398344-24-008325 ↗ filed Apr 30, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 121 stocks · $1.5B
NVDA Nvidia Corp. 8.80% 143,302 $129.5M Add +13.4%
MSFT Microsoft Corp. 8.46% 295,775 $124.4M Reduce -2.7%
AAPL Apple Inc. 7.44% 637,888 $109.4M Reduce -2.4%
COST Costco Wholesale Corp. 5.03% 101,005 $74.0M Reduce -1.7%
AMZN Amazon.com Inc. 4.17% 339,849 $61.3M Reduce -0.7%
CRM Salesforce Inc. 3.95% 192,777 $58.1M Reduce -1.0%
BRK.B Berkshire Hathaway Inc. Class B 3.91% 136,901 $57.6M Reduce -1.3%
GOOG Alphabet Inc. Class C 3.66% 353,277 $53.8M Reduce -1.6%
V Visa Inc. Class A 3.50% 184,368 $51.5M Reduce -0.6%
INTU Intuit Inc. 3.13% 70,888 $46.1M Reduce -1.4%
GOOGL Alphabet Inc. Class A 3.12% 303,807 $45.9M Reduce -0.3%
META Meta Platforms Inc. Class A 3.11% 94,371 $45.8M Reduce -1.2%
PANW Palo Alto Networks Inc. 2.83% 146,754 $41.7M Add +1.0%
HD Home Depot Inc. 2.81% 107,602 $41.3M Reduce -2.8%
IDXX Idexx Laboratories Inc. 2.72% 74,067 $40.0M Add +5.1%
ACN Accenture PLC Class A 2.29% 97,102 $33.7M Add +1.1%
SYK Stryker Corp. 2.25% 92,583 $33.1M Add +0.0%
ADBE Adobe Inc. 2.09% 60,824 $30.7M Add +6.6%
SBUX Starbucks Corp. 1.97% 317,580 $29.0M Reduce -6.2%
ISRG Intuitive Surgical Inc. 1.79% 66,058 $26.4M Reduce -0.1%
PEP Pepsico Inc. 1.68% 140,887 $24.7M Add +3.5%
LLY Eli Lilly & Co. 1.64% 30,987 $24.1M Add +14.0%
NVO Novo-Nordisk A/S-Spons ADR 1.55% 177,443 $22.8M Add +14.7%
PG The Procter & Gamble Co. 1.44% 130,431 $21.2M Reduce -0.2%
MA Mastercard Inc. Class A 1.25% 38,269 $18.4M Add +1.2%
ORCL Oracle Corp. 1.22% 143,411 $18.0M Reduce -9.9%
UNP Union Pacific Corp. 0.97% 57,903 $14.2M Add +0.0%
TMO Thermo Fisher Scientific Inc. 0.96% 24,399 $14.2M Add +6.0%
NFLX Netflix Inc. 0.89% 21,676 $13.2M Add +4.0%
BLK BlackRock Finance Inc. 0.83% 14,733 $12.3M Add +1.8%
PLD Prologis Inc. 0.67% 75,311 $9.8M Reduce -0.1%
ABBV Abbvie Inc. 0.65% 52,361 $9.5M Reduce -0.4%
EQIX Equinix Inc. 0.63% 11,148 $9.2M Reduce -3.1%
MSCI MSCI Inc. 0.62% 16,289 $9.1M Add +40.4%
AZO AutoZone Inc. 0.57% 2,683 $8.5M Add +36.3%
CSCO Cisco Systems Inc. 0.54% 159,302 $8.0M Reduce -8.3%
ORLY O'reilly Automotive Inc. 0.54% 7,024 $7.9M Add +36.1%
JNJ Johnson & Johnson 0.46% 42,470 $6.7M Reduce -31.9%
ABT Abbott Laboratories 0.43% 55,251 $6.3M Reduce -4.7%
BRK.A Berkshire Hathaway Inc. Class A 0.39% 9 $5.7M No change
BKNG Booking Holdings Inc. 0.35% 1,400 $5.1M Add +36.9%
MRK Merck & Co. Inc. 0.27% 30,423 $4.0M Add +0.7%
WMT Walmart Inc. 0.25% 60,789 $3.7M Reduce -1.3%
XOM Exxon Mobil Corp. 0.24% 30,143 $3.5M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.22% 26,300 $3.2M Reduce -0.0%
NKE Nike Inc. Class B 0.21% 33,460 $3.1M Reduce -73.4%
MDLZ Mondelez International Inc. Class A 0.21% 43,196 $3.0M No change
IVV iShares Core S&P 500 ETF 0.19% 5,323 $2.8M Add +5.7%
NEE Nextera Energy Inc. 0.18% 41,510 $2.7M Reduce -50.0%
MCD McDonald's Corp. 0.14% 7,333 $2.1M No change
AMGN Amgen Inc. 0.13% 6,941 $2.0M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.13% 3,702 $1.9M Add +53.6%
TSLA Tesla Inc. 0.11% 9,412 $1.7M Add +2.3%
WSM Williams-Sonoma Inc. 0.11% 5,100 $1.6M No change
BIIB Biogen Inc. 0.10% 7,060 $1.5M Add +1.4%
VTI VG Morningstar TS MKT ETF-US 0.10% 5,697 $1.5M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.10% 11,700 $1.4M Reduce -0.6%
YUM Yum! Brands Inc. 0.09% 9,680 $1.3M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,780 $1.3M No change
INTC Intel Corp. 0.09% 29,258 $1.3M Reduce -18.1%
WEC WEC Energy Group Inc. 0.09% 15,708 $1.3M No change
IJH iShares Core S&P Midcap ETF 0.08% 19,995 $1.2M Reduce -3.0%
CVX Chevron Corp. 0.08% 7,643 $1.2M Reduce -1.9%
JPM JPMorgan Chase & Co. 0.08% 5,524 $1.1M Add +39.3%
PM Philip Morris International 0.07% 11,975 $1.1M No change
BMY Bristol-Myers Squibb Co. 0.07% 20,161 $1.1M Reduce -3.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.1M Reduce -5.5%
QQQ Invesco QQQ Trust Series 1 0.07% 2,403 $1.1M Add +46.1%
KO The Coca-Cola Co. 0.07% 16,830 $1.0M No change
BSV Vanguard Short-Term Bond ETF 0.07% 13,200 $1.0M Reduce -5.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.06% 5,316 $866K Add +6.0%
VYM Vanguard High DVD Yield ETF 0.06% 7,150 $865K No change
SCHW Schwab (charles) Corp. 0.06% 11,452 $828K Reduce -11.6%
PFE Pfizer Inc. 0.05% 26,386 $732K Reduce -52.4%
CSX CSX Corp. 0.05% 18,000 $667K No change
MO Altria Group Inc. 0.04% 12,950 $565K Reduce -5.8%
SO The Southern Co. 0.03% 7,131 $512K No change
FDX FedEx Corp. 0.03% 1,700 $493K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 2,400 $458K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $445K No change
VOO Vanguard S&P 500 ETF 0.03% 920 $442K No change
SPG Simon Property Group Inc. 0.03% 2,825 $442K No change
LMT Lockheed Martin Corp. 0.03% 969 $441K Reduce -0.9%
CAT Caterpillar Inc. 0.03% 1,200 $440K Add +13.2%
T AT&T Inc. 0.03% 24,981 $440K No change
VB Vanguard Most SM-Cap ETF-Usd 0.03% 1,775 $406K Add +102.9%
YUMC Yum China Holdings Inc. 0.02% 8,960 $357K No change
PPG PPG Industries Inc. 0.02% 2,300 $333K No change
VZ Verizon Communications Inc. 0.02% 7,903 $332K No change
RSP Invesco S&P 500 Equal Weight 0.02% 1,830 $310K New
HON Honeywell International Inc. 0.02% 1,413 $290K Add +41.3%
XLK SS Technology Select Sector 0.02% 1,309 $273K New
K Kellanova 0.02% 4,700 $269K No change
HSY The Hershey Co. 0.02% 1,333 $259K No change
MMM 3M Co. 0.02% 2,303 $244K No change
DFAC Dimensional US Core Equity 2 0.02% 7,380 $236K No change
MKC McCormick & Co.-Non VTG SHRS 0.02% 2,950 $227K No change
CMCSA Comcast Corp. Class A 0.01% 5,096 $221K No change
SCHB Schwab US Broad Market ETF 0.01% 3,361 $205K New
COP Conocophillips 0.01% 1,600 $204K New
SCHA Schwab US Small-Cap ETF 0.01% 3,578 $176K New
IJR iShares Core S&P Small-Cap E 0.01% 1,283 $142K No change
XVV iShares ESG Select Screened 0.01% 3,350 $135K New
IBB iShares Biotechnology ETF 0.01% 975 $134K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $120K Reduce -37.5%
SCHD Schwab US DVD Equity ETF 0.01% 1,385 $112K New
XJH Ishare ESG SS S&P Midcap ETF 0.01% 2,650 $109K New
SCHX Schwab US Large-Cap ETF 0.01% 1,489 $92K New
DFAX Dimensional World Ex US Core 0.01% 3,350 $85K Reduce -38.5%
IWF iShares Russell 1000 Growth 0.01% 245 $82K New
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,175 $80K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 400 $77K No change
IWM iShares Russell 2000 ETF 0.00% 320 $67K No change
SCHG Schwab US Large-Cap Growth 0.00% 500 $46K New
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.00% 150 $35K New
SCHE Schwab Emrg Mrkts Eqty ETF 0.00% 1,374 $35K New
RZV Invesco S&P Smallcap 600 Pur 0.00% 250 $27K New
PRF Invesco Rafi US 1000 ETF 0.00% 625 $24K New
FNDA Schwab Fndmntl US SM Co. ETF 0.00% 385 $22K New
IUSV iShares Core S&P U.S. Value 0.00% 99 $9K New
IUSG iShares Core S&P U.S. Growth 0.00% 60 $7K New

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -2.4% 7.44% −2.07
NKE Nike Inc. Class B Reduce -73.4% 0.21% −0.82
SBUX Starbucks Corp. Reduce -6.2% 1.97% −0.48
JNJ Johnson & Johnson Reduce -31.9% 0.46% −0.28
INTU Intuit Inc. Reduce -1.4% 3.13% −0.26
NEE Nextera Energy Inc. Reduce -50.0% 0.18% −0.20
MSFT Microsoft Corp. Reduce -2.7% 8.46% −0.18
GOOG Alphabet Inc. Class C Reduce -1.6% 3.66% −0.17
V Visa Inc. Class A Reduce -0.6% 3.50% −0.15
CSCO Cisco Systems Inc. Reduce -8.3% 0.54% −0.12
GOOGL Alphabet Inc. Class A Reduce -0.3% 3.12% −0.10
COST Costco Wholesale Corp. Reduce -1.7% 5.03% −0.09
PLD Prologis Inc. Reduce -0.1% 0.67% −0.09
HD Home Depot Inc. Reduce -2.8% 2.81% −0.09
EQIX Equinix Inc. Reduce -3.1% 0.63% −0.07
PFE Pfizer Inc. Reduce -52.4% 0.05% −0.07
ABT Abbott Laboratories Reduce -4.7% 0.43% −0.06
INTC Intel Corp. Reduce -18.1% 0.09% −0.05
ORCL Oracle Corp. Reduce -9.9% 1.22% −0.04
CHTR Charter Communications Inc. Class A Sold out 0.00% −0.03
BSV Vanguard Short-Term Bond ETF Reduce -5.0% 0.07% −0.01
SCHW Schwab (charles) Corp. Reduce -11.6% 0.06% −0.01
PG The Procter & Gamble Co. Reduce -0.2% 1.44% −0.01
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -5.5% 0.07% −0.01
BMY Bristol-Myers Squibb Co. Reduce -3.6% 0.07% −0.01
CVX Chevron Corp. Reduce -1.9% 0.08% −0.01
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -37.5% 0.01% −0.01
DFAX Dimensional World Ex US Core Reduce -38.5% 0.01% −0.00
IJH iShares Core S&P Midcap ETF Reduce -3.0% 0.08% −0.00
IDU iShares US Utilities ETF Sold out 0.00% −0.00
MO Altria Group Inc. Reduce -5.8% 0.04% −0.00
LMT Lockheed Martin Corp. Reduce -0.9% 0.03% −0.00
TROW T Rowe Price Group Inc. Reduce -0.6% 0.10% +0.00
WMT Walmart Inc. Reduce -1.3% 0.25% +0.00
ABBV Abbvie Inc. Reduce -0.4% 0.65% +0.03
DIS The Walt Disney Co. Reduce -0.0% 0.22% +0.04
CRM Salesforce Inc. Reduce -1.0% 3.95% +0.07
ISRG Intuitive Surgical Inc. Reduce -0.1% 1.79% +0.11
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.3% 3.91% +0.18
AMZN Amazon.com Inc. Reduce -0.7% 4.17% +0.24
META Meta Platforms Inc. Class A Reduce -1.2% 3.11% +0.56

Portfolio Buys Q4 2023 → Q1 2024
NVDA Nvidia Corp. Add +13.4% 8.80% +4.08
LLY Eli Lilly & Co. Add +14.0% 1.64% +0.44
NVO Novo-Nordisk A/S-Spons ADR Add +14.7% 1.55% +0.34
AZO AutoZone Inc. Add +36.3% 0.57% +0.19
ORLY O'reilly Automotive Inc. Add +36.1% 0.54% +0.17
SYK Stryker Corp. Add +0.0% 2.25% +0.16
NFLX Netflix Inc. Add +4.0% 0.89% +0.13
MSCI MSCI Inc. Add +40.4% 0.62% +0.12
BKNG Booking Holdings Inc. Add +36.9% 0.35% +0.07
SPY SS SPDR S&P 500 ETF Trust-US Add +53.6% 0.13% +0.05
TMO Thermo Fisher Scientific Inc. Add +6.0% 0.96% +0.04
MA Mastercard Inc. Class A Add +1.2% 1.25% +0.03
JPM JPMorgan Chase & Co. Add +39.3% 0.08% +0.02
MRK Merck & Co. Inc. Add +0.7% 0.27% +0.02
QQQ Invesco QQQ Trust Series 1 Add +46.1% 0.07% +0.02
RSP Invesco S&P 500 Equal Weight New 0.02% +0.02
XLK SS Technology Select Sector New 0.02% +0.02
SCHB Schwab US Broad Market ETF New 0.01% +0.01
COP Conocophillips New 0.01% +0.01
VB Vanguard Most SM-Cap ETF-Usd Add +102.9% 0.03% +0.01
SCHA Schwab US Small-Cap ETF New 0.01% +0.01
XVV iShares ESG Select Screened New 0.01% +0.01
IVV iShares Core S&P 500 ETF Add +5.7% 0.19% +0.01
SCHD Schwab US DVD Equity ETF New 0.01% +0.01
XJH Ishare ESG SS S&P Midcap ETF New 0.01% +0.01
SCHX Schwab US Large-Cap ETF New 0.01% +0.01
CAT Caterpillar Inc. Add +13.2% 0.03% +0.01
IWF iShares Russell 1000 Growth New 0.01% +0.01
DMXF iShares ESG Advanc MSCI Eafe New 0.01% +0.01
HON Honeywell International Inc. Add +41.3% 0.02% +0.00
SCHG Schwab US Large-Cap Growth New 0.00% +0.00
SCHE Schwab Emrg Mrkts Eqty ETF New 0.00% +0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd New 0.00% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +6.0% 0.06% +0.00
RZV Invesco S&P Smallcap 600 Pur New 0.00% +0.00
PRF Invesco Rafi US 1000 ETF New 0.00% +0.00
FNDA Schwab Fndmntl US SM Co. ETF New 0.00% +0.00
IUSV iShares Core S&P U.S. Value New 0.00% +0.00
IUSG iShares Core S&P U.S. Growth New 0.00% +0.00
BIIB Biogen Inc. Add +1.4% 0.10% −0.03
BLK BlackRock Finance Inc. Add +1.8% 0.83% −0.05
TSLA Tesla Inc. Add +2.3% 0.11% −0.06
PEP Pepsico Inc. Add +3.5% 1.68% −0.07
UNP Union Pacific Corp. Add +0.0% 0.97% −0.11
IDXX Idexx Laboratories Inc. Add +5.1% 2.72% −0.24
ACN Accenture PLC Class A Add +1.1% 2.29% −0.26
PANW Palo Alto Networks Inc. Add +1.0% 2.83% −0.40
ADBE Adobe Inc. Add +6.6% 2.09% −0.49

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN