Mogy Joel R Investment Counsel Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 18, 2024), Mogy Joel R Investment Counsel Inc. reported 113 stock positions worth $1.6 billion. Its top holding was Nvidia (NVDA) at 10.7% of the portfolio, followed by Apple (AAPL, 9.1%) and Microsoft (MSFT, 7.7%). Compared with Q2 2024, it opened 8 new positions, sold out of 2, added to 28 and reduced 38. The biggest buy was Home Depot (HD, shares +0%) and the biggest sale Pepsico (PEP, shares −47%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.6B (Q3 2024)
SEC Filing
0001398344-24-018990 ↗ filed Oct 18, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 113 stocks · $1.6B
NVDA Nvidia Corp. 10.72% 1,441,091 $175.0M Add +0.3%
AAPL Apple Inc. 9.10% 637,689 $148.6M Reduce -0.7%
MSFT Microsoft Corp. 7.73% 293,239 $126.2M Add +0.1%
COST Costco Wholesale Corp. 5.50% 101,261 $89.8M Reduce -0.3%
AMZN Amazon.com Inc. 3.94% 345,122 $64.3M Add +0.7%
BRK.B Berkshire Hathaway Inc. Class B 3.85% 136,575 $62.9M Reduce -0.6%
GOOG Alphabet Inc. Class C 3.58% 349,959 $58.5M Reduce -0.4%
META Meta Platforms Inc. Class A 3.38% 96,339 $55.1M Add +0.5%
CRM Salesforce Inc. 3.30% 196,896 $53.9M Add +0.6%
PANW Palo Alto Networks Inc. 3.18% 151,843 $51.9M Add +1.3%
V Visa Inc. Class A 3.12% 185,422 $51.0M Add +0.1%
GOOGL Alphabet Inc. Class A 3.11% 305,673 $50.7M Add +0.0%
INTU Intuit Inc. 2.72% 71,572 $44.4M Add +0.6%
HD Home Depot Inc. 2.62% 105,497 $42.7M Add +0.2%
IDXX Idexx Laboratories Inc. 2.42% 78,314 $39.6M Add +1.6%
ACN Accenture PLC Class A 2.20% 101,675 $35.9M Add +0.7%
SYK Stryker Corp. 2.09% 94,252 $34.0M Add +0.5%
ADBE Adobe Inc. 2.06% 64,965 $33.6M Add +1.9%
ISRG Intuitive Surgical Inc. 1.99% 66,106 $32.5M Add +0.1%
LLY Eli Lilly & Co. 1.87% 34,415 $30.5M Add +4.0%
SBUX Starbucks Corp. 1.62% 271,613 $26.5M Reduce -9.3%
NVO Novo-Nordisk A/S-Spons ADR 1.46% 200,500 $23.9M Add +5.1%
ORCL Oracle Corp. 1.40% 133,844 $22.8M Add +0.2%
PG The Procter & Gamble Co. 1.30% 122,744 $21.3M Reduce -6.5%
MA Mastercard Inc. Class A 1.20% 39,522 $19.5M Add +0.5%
NFLX Netflix Inc. 1.01% 23,356 $16.6M Add +4.5%
TMO Thermo Fisher Scientific Inc. 1.01% 26,561 $16.4M Add +2.5%
AZO AutoZone Inc. 0.95% 4,930 $15.5M Add +35.8%
ORLY O'reilly Automotive Inc. 0.94% 13,255 $15.3M Add +28.1%
BLK BlackRock Finance Inc. 0.88% 15,158 $14.4M Add +2.5%
UNP Union Pacific Corp. 0.82% 54,579 $13.5M Reduce -6.9%
PEP Pepsico Inc. 0.81% 78,069 $13.3M Reduce -46.7%
MSCI MSCI Inc. 0.78% 21,912 $12.8M Add +12.4%
ABBV Abbvie Inc. 0.63% 52,361 $10.3M No change
CSCO Cisco Systems Inc. 0.50% 153,477 $8.2M Reduce -2.4%
BKNG Booking Holdings Inc. 0.42% 1,612 $6.8M Add +3.9%
JNJ Johnson & Johnson 0.38% 38,665 $6.3M Reduce -8.4%
BRK.A Berkshire Hathaway Inc. Class A 0.38% 9 $6.2M No change
ABT Abbott Laboratories 0.36% 50,951 $5.8M No change
WMT Walmart Inc. 0.32% 65,563 $5.3M Add +0.7%
EQIX Equinix Inc. 0.24% 4,403 $3.9M Reduce -28.8%
XOM Exxon Mobil Corp. 0.22% 30,143 $3.5M No change
PLD Prologis Inc. 0.21% 27,304 $3.4M Reduce -22.9%
MRK Merck & Co. Inc. 0.21% 30,223 $3.4M No change
IVV iShares Core S&P 500 ETF 0.18% 5,209 $3.0M Reduce -2.1%
NEE Nextera Energy Inc. 0.17% 33,075 $2.8M Reduce -8.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.15% 25,550 $2.5M No change
TSLA Tesla Inc. 0.15% 9,362 $2.4M Reduce -5.1%
AMGN Amgen Inc. 0.14% 6,941 $2.2M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.13% 3,575 $2.1M No change
MCD McDonald's Corp. 0.11% 6,080 $1.9M Reduce -21.0%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.10% 1,590 $1.7M New
MRSH Marsh & McLennan Cos 0.10% 7,248 $1.6M New
WSM Williams-Sonoma Inc. 0.10% 10,200 $1.6M No change
MDLZ Mondelez International Inc. Class A 0.10% 21,190 $1.6M Reduce -33.1%
WEC WEC Energy Group Inc. 0.09% 15,708 $1.5M No change
VTI VG Morningstar TS MKT ETF-US 0.09% 5,167 $1.5M Reduce -2.8%
PM Philip Morris International 0.09% 11,975 $1.5M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,725 $1.4M Reduce -1.5%
YUM Yum! Brands Inc. 0.08% 9,680 $1.4M No change
BIIB Biogen Inc. 0.08% 6,860 $1.3M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.08% 11,700 $1.3M No change
IJH iShares Core S&P Midcap ETF 0.07% 19,070 $1.2M Reduce -4.0%
KO The Coca-Cola Co. 0.07% 16,500 $1.2M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.1M No change
CVX Chevron Corp. 0.07% 7,343 $1.1M Reduce -1.3%
VOO Vanguard S&P 500 ETF 0.06% 1,990 $1.1M Reduce -23.2%
BSV Vanguard Short-Term Bond ETF 0.06% 12,850 $1.0M Reduce -2.6%
BMY Bristol-Myers Squibb Co. 0.06% 19,160 $991K Reduce -5.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,910 $857K Reduce -0.5%
JPM JPMorgan Chase & Co. 0.05% 3,966 $836K Reduce -11.2%
NKE Nike Inc. Class B 0.05% 9,160 $810K Reduce -51.4%
QQQ Invesco QQQ Trust Series 1 0.05% 1,652 $806K Reduce -19.5%
VYM Vanguard High DVD Yield ETF 0.05% 6,090 $781K Reduce -1.6%
PFE Pfizer Inc. 0.05% 26,586 $769K No change
MO Altria Group Inc. 0.04% 12,950 $661K No change
CSX CSX Corp. 0.04% 18,000 $622K No change
LMT Lockheed Martin Corp. 0.03% 969 $567K No change
T AT&T Inc. 0.03% 24,981 $550K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 2,400 $531K No change
CAT Caterpillar Inc. 0.03% 1,304 $510K Add +8.7%
SPG Simon Property Group Inc. 0.03% 2,825 $477K No change
BRO Brown & Brown Inc. 0.03% 4,545 $471K New
FDX FedEx Corp. 0.03% 1,700 $465K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $462K No change
SCHW Schwab (charles) Corp. 0.03% 6,652 $431K Reduce -34.5%
K Kellanova 0.02% 4,700 $379K No change
SO The Southern Co. 0.02% 4,033 $364K Reduce -24.4%
VZ Verizon Communications Inc. 0.02% 7,903 $355K No change
RSP Invesco S&P 500 Equal Weight 0.02% 1,830 $328K No change
PPG PPG Industries Inc. 0.02% 2,300 $305K No change
XLK SS Technology Select Sector 0.02% 1,206 $272K Reduce -4.7%
HON Honeywell International Inc. 0.02% 1,300 $269K No change
MMM 3M Co. 0.02% 1,875 $256K New
DFAC Dimensional US Core Equity 2 0.02% 7,380 $253K No change
URI United Rentals Inc. 0.02% 312 $253K New
HSY The Hershey Co. 0.01% 1,133 $217K Reduce -15.0%
BATRK Atlanta Braves Holdings in-C 0.01% 5,364 $213K No change
CMCSA Comcast Corp. Class A 0.01% 5,096 $213K New
VB Vanguard Most SM-Cap ETF-Usd 0.01% 875 $208K No change
XVV iShares ESG Select Screened 0.01% 3,225 $143K Reduce -3.7%
IBB iShares Biotechnology ETF 0.01% 975 $142K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $132K No change
XJH Ishare ESG SS S&P Midcap ETF 0.01% 2,550 $108K Reduce -3.8%
XLE SS Energy Select Sector 0.01% 964 $85K New
DMXF iShares ESG Advanc MSCI Eafe 0.00% 1,115 $80K Reduce -5.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.00% 400 $80K No change
XLV SS Health Care Select Sector 0.00% 490 $75K New
IJR iShares Core S&P Small-Cap E 0.00% 638 $75K Reduce -50.3%
IWM iShares Russell 2000 ETF 0.00% 320 $71K No change
DFAX Dimensional World Ex US Core 0.00% 2,385 $64K Reduce -28.8%
IUSV iShares Core S&P U.S. Value 0.00% 99 $9K No change
IUSG iShares Core S&P U.S. Growth 0.00% 60 $8K No change

Portfolio Sells Q2 2024 → Q3 2024
PEP Pepsico Inc. Reduce -46.7% 0.81% −0.72
GOOG Alphabet Inc. Class C Reduce -0.4% 3.58% −0.50
PG The Procter & Gamble Co. Reduce -6.5% 1.30% −0.07
EQIX Equinix Inc. Reduce -28.8% 0.24% −0.06
PLD Prologis Inc. Reduce -22.9% 0.21% −0.04
NKE Nike Inc. Class B Reduce -51.4% 0.05% −0.04
MDLZ Mondelez International Inc. Class A Reduce -33.1% 0.10% −0.04
INTC Intel Corp. Sold out 0.00% −0.03
SCHW Schwab (charles) Corp. Reduce -34.5% 0.03% −0.02
VOO Vanguard S&P 500 ETF Reduce -23.2% 0.06% −0.02
YUMC Yum China Holdings Inc. Sold out 0.00% −0.02
UNP Union Pacific Corp. Reduce -6.9% 0.82% −0.02
QQQ Invesco QQQ Trust Series 1 Reduce -19.5% 0.05% −0.01
MCD McDonald's Corp. Reduce -21.0% 0.11% −0.01
CVX Chevron Corp. Reduce -1.3% 0.07% −0.01
JNJ Johnson & Johnson Reduce -8.4% 0.38% −0.01
JPM JPMorgan Chase & Co. Reduce -11.2% 0.05% −0.01
IJR iShares Core S&P Small-Cap E Reduce -50.3% 0.00% −0.00
SO The Southern Co. Reduce -24.4% 0.02% −0.00
HSY The Hershey Co. Reduce -15.0% 0.01% −0.00
BSV Vanguard Short-Term Bond ETF Reduce -2.6% 0.06% −0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.5% 0.09% −0.00
XLK SS Technology Select Sector Reduce -4.7% 0.02% −0.00
DFAX Dimensional World Ex US Core Reduce -28.8% 0.00% −0.00
IJH iShares Core S&P Midcap ETF Reduce -4.0% 0.07% −0.00
IVV iShares Core S&P 500 ETF Reduce -2.1% 0.18% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -2.8% 0.09% −0.00
XVV iShares ESG Select Screened Reduce -3.7% 0.01% −0.00
DMXF iShares ESG Advanc MSCI Eafe Reduce -5.1% 0.00% −0.00
XJH Ishare ESG SS S&P Midcap ETF Reduce -3.8% 0.01% 0.00
VYM Vanguard High DVD Yield ETF Reduce -1.6% 0.05% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.5% 0.05% +0.00
BMY Bristol-Myers Squibb Co. Reduce -5.0% 0.06% +0.01
NEE Nextera Energy Inc. Reduce -8.6% 0.17% +0.01
TSLA Tesla Inc. Reduce -5.1% 0.15% +0.03
CSCO Cisco Systems Inc. Reduce -2.4% 0.50% +0.03
COST Costco Wholesale Corp. Reduce -0.3% 5.50% +0.03
SBUX Starbucks Corp. Reduce -9.3% 1.62% +0.15
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 3.85% +0.31
AAPL Apple Inc. Reduce -0.7% 9.10% +0.53

Portfolio Buys Q2 2024 → Q3 2024
HD Home Depot Inc. Add +0.2% 2.62% +0.32
META Meta Platforms Inc. Class A Add +0.5% 3.38% +0.32
AZO AutoZone Inc. Add +35.8% 0.95% +0.27
ACN Accenture PLC Class A Add +0.7% 2.20% +0.26
ORLY O'reilly Automotive Inc. Add +28.1% 0.94% +0.24
ORCL Oracle Corp. Add +0.2% 1.40% +0.20
MSCI MSCI Inc. Add +12.4% 0.78% +0.19
BLK BlackRock Finance Inc. Add +2.5% 0.88% +0.14
ISRG Intuitive Surgical Inc. Add +0.1% 1.99% +0.13
CRM Salesforce Inc. Add +0.6% 3.30% +0.11
GWW WW Grainger Inc. New 0.10% +0.10
MRSH Marsh & McLennan Cos New 0.10% +0.10
TMO Thermo Fisher Scientific Inc. Add +2.5% 1.01% +0.10
MA Mastercard Inc. Class A Add +0.5% 1.20% +0.10
SYK Stryker Corp. Add +0.5% 2.09% +0.06
NFLX Netflix Inc. Add +4.5% 1.01% +0.06
WMT Walmart Inc. Add +0.7% 0.32% +0.05
IDXX Idexx Laboratories Inc. Add +1.6% 2.42% +0.04
V Visa Inc. Class A Add +0.1% 3.12% +0.04
BRO Brown & Brown Inc. New 0.03% +0.03
BKNG Booking Holdings Inc. Add +3.9% 0.42% +0.03
MMM 3M Co. New 0.02% +0.02
URI United Rentals Inc. New 0.02% +0.02
CMCSA Comcast Corp. Class A New 0.01% +0.01
CAT Caterpillar Inc. Add +8.7% 0.03% +0.01
XLE SS Energy Select Sector New 0.01% +0.01
XLV SS Health Care Select Sector New 0.00% +0.00
LLY Eli Lilly & Co. Add +4.0% 1.87% −0.03
PANW Palo Alto Networks Inc. Add +1.3% 3.18% −0.04
ADBE Adobe Inc. Add +1.9% 2.06% −0.18
INTU Intuit Inc. Add +0.6% 2.72% −0.24
AMZN Amazon.com Inc. Add +0.7% 3.94% −0.26
NVO Novo-Nordisk A/S-Spons ADR Add +5.1% 1.46% −0.26
GOOGL Alphabet Inc. Class A Add +0.0% 3.11% −0.42
NVDA Nvidia Corp. Add +0.3% 10.72% −0.53
MSFT Microsoft Corp. Add +0.1% 7.73% −0.57

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN