Mogy Joel R Investment Counsel Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 16, 2025), Mogy Joel R Investment Counsel Inc. reported 105 stock positions worth $1.6 billion. Its top holding was Nvidia (NVDA) at 9.7% of the portfolio, followed by Apple (AAPL, 8.9%) and Microsoft (MSFT, 6.9%). Compared with Q4 2024, it opened 2 new positions, sold out of 7, added to 29 and reduced 46. The biggest buy was O'reilly Automotive (ORLY, shares +20%) and the biggest sale Nvidia (NVDA, shares −3%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.6B (Q1 2025)
SEC Filing
0001398344-25-007194 ↗ filed Apr 16, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 105 stocks · $1.6B
NVDA Nvidia Corp. 9.71% 1,390,322 $150.7M Reduce -3.3%
AAPL Apple Inc. 8.85% 618,687 $137.4M Reduce -2.2%
MSFT Microsoft Corp. 6.94% 287,022 $107.7M Reduce -2.0%
COST Costco Wholesale Corp. 6.04% 99,145 $93.8M Reduce -2.0%
BRK.B Berkshire Hathaway Inc. Class B 4.58% 133,475 $71.1M Reduce -1.6%
AMZN Amazon.com Inc. 4.26% 347,778 $66.2M Add +0.7%
V Visa Inc. Class A 4.19% 185,493 $65.0M Reduce -0.1%
META Meta Platforms Inc. Class A 3.58% 96,384 $55.6M Reduce -0.1%
GOOG Alphabet Inc. Class C 3.44% 341,799 $53.4M Reduce -2.1%
CRM Salesforce Inc. 3.42% 197,535 $53.0M Add +0.3%
PANW Palo Alto Networks Inc. 3.40% 309,235 $52.8M Add +1.5%
GOOGL Alphabet Inc. Class A 3.08% 308,812 $47.8M Add +0.9%
INTU Intuit Inc. 2.89% 73,109 $44.9M Add +1.6%
HD Home Depot Inc. 2.52% 106,806 $39.1M Add +0.6%
SYK Stryker Corp. 2.36% 98,216 $36.6M Add +3.4%
IDXX Idexx Laboratories Inc. 2.32% 85,724 $36.0M Add +8.1%
ISRG Intuitive Surgical Inc. 2.16% 67,838 $33.6M Add +1.4%
ACN Accenture PLC Class A 2.14% 106,286 $33.2M Add +2.9%
LLY Eli Lilly & Co. 2.08% 39,001 $32.2M Add +11.4%
ADBE Adobe Inc. 1.79% 72,338 $27.7M Add +10.2%
NFLX Netflix Inc. 1.55% 25,772 $24.0M Add +9.3%
ORLY O'reilly Automotive Inc. 1.55% 16,766 $24.0M Add +20.1%
AZO AutoZone Inc. 1.48% 6,035 $23.0M Add +16.9%
MA Mastercard Inc. Class A 1.41% 39,797 $21.8M Add +0.8%
ORCL Oracle Corp. 1.19% 132,144 $18.5M Reduce -1.0%
TMO Thermo Fisher Scientific Inc. 0.99% 31,006 $15.4M Add +12.2%
MSCI MSCI Inc. 0.97% 26,638 $15.1M Add +15.6%
BLK BlackRock Inc. 0.94% 15,473 $14.6M Add +1.6%
BKNG Booking Holdings Inc. 0.69% 2,329 $10.7M Add +24.1%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.63% 9,893 $9.8M Add +143.4%
ABBV Abbvie Inc. 0.62% 45,761 $9.6M Reduce -12.7%
CSCO Cisco Systems Inc. 0.57% 144,444 $8.9M Reduce -3.6%
UNP Union Pacific Corp. 0.50% 32,673 $7.7M Reduce -30.2%
BRK.A Berkshire Hathaway Inc. Class A 0.46% 9 $7.2M No change
ABT Abbott Laboratories 0.44% 51,241 $6.8M Add +0.6%
SBUX Starbucks Corp. 0.43% 67,511 $6.6M Reduce -71.7%
PG The Procter & Gamble Co. 0.42% 38,194 $6.5M Reduce -58.3%
BRO Brown & Brown Inc. 0.36% 44,591 $5.5M Add +131.2%
WMT Walmart Inc. 0.36% 62,842 $5.5M Reduce -1.8%
JNJ Johnson & Johnson 0.34% 31,680 $5.3M Reduce -17.3%
MRSH Marsh & McLennan Cos 0.33% 20,728 $5.1M Add +109.2%
PEP Pepsico Inc. 0.30% 30,651 $4.6M Reduce -56.4%
EQIX Equinix Inc. 0.23% 4,365 $3.6M Reduce -0.5%
XOM Exxon Mobil Corp. 0.23% 29,918 $3.6M Reduce -0.8%
IVV iShares Core S&P 500 ETF 0.19% 5,229 $2.9M No change
PLD Prologis Inc. 0.18% 25,054 $2.8M Reduce -5.5%
MRK Merck & Co. Inc. 0.17% 30,223 $2.7M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.16% 24,750 $2.4M Reduce -3.3%
AMGN Amgen Inc. 0.14% 6,941 $2.2M No change
NEE Nextera Energy Inc. 0.14% 29,773 $2.1M Reduce -3.3%
PM Philip Morris International 0.12% 11,975 $1.9M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 3,329 $1.9M Reduce -6.9%
MCD McDonald's Corp. 0.11% 5,693 $1.8M Reduce -5.0%
WEC WEC Energy Group Inc. 0.11% 15,708 $1.7M No change
WSM Williams-Sonoma Inc. 0.10% 10,100 $1.6M Reduce -1.0%
YUM Yum! Brands Inc. 0.10% 9,680 $1.5M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,650 $1.4M Reduce -2.0%
VTI VG Morningstar TS MKT ETF-US 0.09% 4,884 $1.3M Reduce -0.8%
BMY Bristol-Myers Squibb Co. 0.07% 18,945 $1.2M Reduce -1.1%
KO The Coca-Cola Co. 0.07% 16,100 $1.2M Reduce -2.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.1M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.07% 11,700 $1.1M No change
IJH iShares Core S&P Midcap ETF 0.07% 17,625 $1.0M Reduce -5.9%
BSV Vanguard Short-Term Bond ETF 0.06% 12,800 $1.0M Reduce -2.3%
CVX Chevron Corp. 0.06% 5,693 $952K Reduce -22.5%
VOO Vanguard S&P 500 ETF 0.06% 1,790 $920K Reduce -10.1%
BIIB Biogen Inc. 0.06% 6,260 $857K Reduce -8.8%
MO Altria Group Inc. 0.05% 12,950 $777K No change
VYM Vanguard High DVD Yield ETF 0.05% 6,005 $774K Reduce -0.7%
JPM JPMorgan Chase & Co. 0.05% 3,151 $773K Reduce -20.6%
QQQ Invesco QQQ Trust Series 1 0.05% 1,602 $751K Reduce -3.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,315 $745K Reduce -11.6%
T AT&T Inc. 0.05% 24,981 $706K No change
PFE Pfizer Inc. 0.04% 23,636 $599K Reduce -11.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $597K No change
MDLZ Mondelez International Inc. Class A 0.04% 8,190 $556K Reduce -59.3%
SCHW Schwab (charles) Corp. 0.03% 6,897 $540K Add +3.7%
CSX CSX Corp. 0.03% 18,000 $530K No change
ESGD iShares Trust iShares ESG Aw 0.03% 6,230 $509K New
SPG Simon Property Group Inc. 0.03% 2,825 $469K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $452K No change
LMT Lockheed Martin Corp. 0.03% 969 $433K No change
FDX FedEx Corp. 0.03% 1,700 $414K No change
CAT Caterpillar Inc. 0.03% 1,200 $396K No change
SO The Southern Co. 0.02% 3,933 $362K Reduce -2.5%
VZ Verizon Communications Inc. 0.02% 7,903 $358K No change
HON Honeywell International Inc. 0.02% 1,300 $275K No change
PPG PPG Industries Inc. 0.02% 2,300 $252K No change
K Kellanova 0.02% 3,000 $247K Reduce -36.2%
DFAC Dimensional US Core Equity 2 0.02% 7,380 $243K No change
TSLA Tesla Inc. 0.01% 850 $220K Reduce -83.0%
RSP Invesco S&P 500 Equal Weight 0.01% 1,240 $215K Reduce -32.2%
ESGE iShares Inc. iShares ESG Awar 0.01% 6,037 $211K New
MMM 3M Co. 0.01% 1,400 $206K Reduce -25.3%
IWM iShares Russell 2000 ETF 0.01% 1,000 $199K Add +212.5%
XVV iShares ESG Select Screened 0.01% 3,350 $143K Add +3.9%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $129K No change
IBB iShares Biotechnology ETF 0.01% 975 $125K No change
XJH Ishare ESG SS S&P Midcap ETF 0.01% 3,000 $117K Add +17.6%
VB Vanguard Most SM-Cap ETF-Usd 0.01% 400 $89K Reduce -48.4%
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,265 $85K Add +13.4%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.00% 400 $75K No change
IJR iShares Core S&P Small-Cap E 0.00% 638 $67K No change
IUSV iShares Core S&P U.S. Value 0.00% 375 $35K No change
IUSG iShares Core S&P U.S. Growth 0.00% 250 $32K No change

Portfolio Sells Q4 2024 → Q1 2025
NVDA Nvidia Corp. Reduce -3.3% 9.71% −1.77
SBUX Starbucks Corp. Reduce -71.7% 0.43% −0.87
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.82
AAPL Apple Inc. Reduce -2.2% 8.85% −0.57
GOOG Alphabet Inc. Class C Reduce -2.1% 3.44% −0.51
PG The Procter & Gamble Co. Reduce -58.3% 0.42% −0.49
MSFT Microsoft Corp. Reduce -2.0% 6.94% −0.39
PEP Pepsico Inc. Reduce -56.4% 0.30% −0.34
UNP Union Pacific Corp. Reduce -30.2% 0.50% −0.14
ORCL Oracle Corp. Reduce -1.0% 1.19% −0.13
TSLA Tesla Inc. Reduce -83.0% 0.01% −0.11
NKE Nike Inc. Class B Sold out 0.00% −0.04
MDLZ Mondelez International Inc. Class A Reduce -59.3% 0.04% −0.04
XLK SS Technology Select Sector Sold out 0.00% −0.02
EQIX Equinix Inc. Reduce -0.5% 0.23% −0.02
BATRK Atlanta Braves Holdings in-C Sold out 0.00% −0.01
DIS The Walt Disney Co. Reduce -3.3% 0.16% −0.01
WSM Williams-Sonoma Inc. Reduce -1.0% 0.10% −0.01
BIIB Biogen Inc. Reduce -8.8% 0.06% −0.01
JPM JPMorgan Chase & Co. Reduce -20.6% 0.05% −0.01
K Kellanova Reduce -36.2% 0.02% −0.01
DFIV Dimensional International Va Sold out 0.00% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -48.4% 0.01% −0.01
RSP Invesco S&P 500 Equal Weight Reduce -32.2% 0.01% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -6.9% 0.12% −0.00
VOO Vanguard S&P 500 ETF Reduce -10.1% 0.06% −0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -2.0% 0.09% −0.00
DFAX Dimensional World Ex US Core Sold out 0.00% −0.00
PFE Pfizer Inc. Reduce -11.1% 0.04% −0.00
IJH iShares Core S&P Midcap ETF Reduce -5.9% 0.07% −0.00
CVX Chevron Corp. Reduce -22.5% 0.06% −0.00
QQQ Invesco QQQ Trust Series 1 Reduce -3.0% 0.05% −0.00
DISV Dimensional International SM Sold out 0.00% −0.00
MMM 3M Co. Reduce -25.3% 0.01% −0.00
VTV Vanguard Mrngstr Val ETF-Aui Reduce -11.6% 0.05% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -0.8% 0.09% +0.00
SO The Southern Co. Reduce -2.5% 0.02% +0.00
VYM Vanguard High DVD Yield ETF Reduce -0.7% 0.05% +0.00
BSV Vanguard Short-Term Bond ETF Reduce -2.3% 0.06% +0.00
NEE Nextera Energy Inc. Reduce -3.3% 0.14% +0.00
JNJ Johnson & Johnson Reduce -17.3% 0.34% +0.01
BMY Bristol-Myers Squibb Co. Reduce -1.1% 0.07% +0.01
MCD McDonald's Corp. Reduce -5.0% 0.11% +0.01
WMT Walmart Inc. Reduce -1.8% 0.36% +0.01
KO The Coca-Cola Co. Reduce -2.4% 0.07% +0.01
PLD Prologis Inc. Reduce -5.5% 0.18% +0.01
XOM Exxon Mobil Corp. Reduce -0.8% 0.23% +0.04
CSCO Cisco Systems Inc. Reduce -3.6% 0.57% +0.05
ABBV Abbvie Inc. Reduce -12.7% 0.62% +0.06
META Meta Platforms Inc. Class A Reduce -0.1% 3.58% +0.22

Portfolio Buys Q4 2024 → Q1 2025
ORLY O'reilly Automotive Inc. Add +20.1% 1.55% +0.56
AZO AutoZone Inc. Add +16.9% 1.48% +0.50
LLY Eli Lilly & Co. Add +11.4% 2.08% +0.47
GWW WW Grainger Inc. Add +143.4% 0.63% +0.38
IDXX Idexx Laboratories Inc. Add +8.1% 2.32% +0.37
SYK Stryker Corp. Add +3.4% 2.36% +0.32
NFLX Netflix Inc. Add +9.3% 1.55% +0.30
BRO Brown & Brown Inc. Add +131.2% 0.36% +0.24
INTU Intuit Inc. Add +1.6% 2.89% +0.20
MRSH Marsh & McLennan Cos Add +109.2% 0.33% +0.20
MA Mastercard Inc. Class A Add +0.8% 1.41% +0.17
MSCI MSCI Inc. Add +15.6% 0.97% +0.15
TMO Thermo Fisher Scientific Inc. Add +12.2% 0.99% +0.14
BKNG Booking Holdings Inc. Add +24.1% 0.69% +0.14
PANW Palo Alto Networks Inc. Add +1.5% 3.40% +0.10
ABT Abbott Laboratories Add +0.6% 0.44% +0.10
ISRG Intuitive Surgical Inc. Add +1.4% 2.16% +0.09
HD Home Depot Inc. Add +0.6% 2.52% +0.07
ADBE Adobe Inc. Add +10.2% 1.79% +0.05
ESGD iShares Trust iShares ESG Aw New 0.03% +0.03
BLK BlackRock Inc. Add +1.6% 0.94% +0.02
ESGE iShares Inc. iShares ESG Awar New 0.01% +0.01
IWM iShares Russell 2000 ETF Add +212.5% 0.01% +0.01
SCHW Schwab (charles) Corp. Add +3.7% 0.03% +0.01
XJH Ishare ESG SS S&P Midcap ETF Add +17.6% 0.01% +0.00
DMXF iShares ESG Advanc MSCI Eafe Add +13.4% 0.01% +0.00
XVV iShares ESG Select Screened Add +3.9% 0.01% +0.00
ACN Accenture PLC Class A Add +2.9% 2.14% −0.02
AMZN Amazon.com Inc. Add +0.7% 4.26% −0.24
GOOGL Alphabet Inc. Class A Add +0.9% 3.08% −0.37
CRM Salesforce Inc. Add +0.3% 3.42% −0.50

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN