Mogy Joel R Investment Counsel Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 10, 2025), Mogy Joel R Investment Counsel Inc. reported 127 stock positions worth $1.7 billion. Its top holding was Nvidia (NVDA) at 12.7% of the portfolio, followed by Microsoft (MSFT, 8.2%) and Apple (AAPL, 7.3%). Compared with Q1 2025, it opened 23 new positions, sold out of 1, added to 22 and reduced 26. The biggest buy was Microsoft (MSFT, shares +0%) and the biggest sale Apple (AAPL, shares −1%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.7B (Q2 2025)
SEC Filing
0001398344-25-012972 ↗ filed Jul 10, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 127 stocks · $1.7B
NVDA Nvidia Corp. 12.66% 1,387,567 $219.2M Reduce -0.2%
MSFT Microsoft Corp. 8.25% 287,073 $142.8M Add +0.0%
AAPL Apple Inc. 7.29% 614,888 $126.2M Reduce -0.6%
COST Costco Wholesale Corp. 5.64% 98,608 $97.6M Reduce -0.5%
AMZN Amazon.com Inc. 4.40% 347,627 $76.3M Reduce -0.0%
META Meta Platforms Inc. Class A 4.11% 96,510 $71.2M Add +0.1%
V Visa Inc. Class A 3.80% 185,399 $65.8M Reduce -0.1%
BRK.B Berkshire Hathaway Inc. Class B 3.75% 133,547 $64.9M Add +0.1%
PANW Palo Alto Networks Inc. 3.65% 309,293 $63.3M Add +0.0%
GOOG Alphabet Inc. Class C 3.49% 341,094 $60.5M Reduce -0.2%
INTU Intuit Inc. 3.33% 73,231 $57.7M Add +0.2%
GOOGL Alphabet Inc. Class A 3.16% 310,799 $54.8M Add +0.6%
CRM Salesforce Inc. 3.12% 197,994 $54.0M Add +0.2%
IDXX Idexx Laboratories Inc. 2.64% 85,181 $45.7M Reduce -0.6%
HD Home Depot Inc. 2.27% 107,274 $39.3M Add +0.4%
SYK Stryker Corp. 2.25% 98,688 $39.0M Add +0.5%
ISRG Intuitive Surgical Inc. 2.16% 68,678 $37.3M Add +1.2%
NFLX Netflix Inc. 2.01% 25,951 $34.8M Add +0.7%
ACN Accenture PLC Class A 1.83% 106,183 $31.7M Reduce -0.1%
LLY Eli Lilly & Co. 1.78% 39,528 $30.8M Add +1.4%
ORCL Oracle Corp. 1.66% 131,869 $28.8M Reduce -0.2%
ADBE Adobe Inc. 1.60% 71,593 $27.7M Reduce -1.0%
AZO AutoZone Inc. 1.31% 6,129 $22.8M Add +1.6%
ORLY O'reilly Automotive Inc. 1.30% 249,255 $22.5M Reduce -0.9%
MA Mastercard Inc. Class A 1.29% 39,742 $22.3M Reduce -0.1%
BLK BlackRock Inc. 0.93% 15,333 $16.1M Reduce -0.9%
MSCI MSCI Inc. 0.88% 26,390 $15.2M Reduce -0.9%
BKNG Booking Holdings Inc. 0.77% 2,298 $13.3M Reduce -1.3%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.62% 10,368 $10.8M Add +4.8%
CSCO Cisco Systems Inc. 0.58% 143,888 $10.0M Reduce -0.4%
ABT Abbott Laboratories 0.51% 64,441 $8.8M Add +25.8%
ABBV Abbvie Inc. 0.49% 45,761 $8.5M No change
UNP Union Pacific Corp. 0.43% 32,673 $7.5M No change
BRK.A Berkshire Hathaway Inc. Class A 0.38% 9 $6.6M No change
WMT Walmart Inc. 0.35% 62,842 $6.1M No change
PG The Procter & Gamble Co. 0.35% 38,119 $6.1M Reduce -0.2%
SBUX Starbucks Corp. 0.35% 65,511 $6.0M Reduce -3.0%
BRO Brown & Brown Inc. 0.32% 50,416 $5.6M Add +13.1%
JNJ Johnson & Johnson 0.28% 31,530 $4.8M Reduce -0.5%
MRSH Marsh & McLennan Cos 0.28% 22,023 $4.8M Add +6.3%
PEP Pepsico Inc. 0.23% 30,651 $4.0M No change
IVV iShares Core S&P 500 ETF 0.19% 5,229 $3.2M No change
EQIX Equinix Inc. 0.19% 4,080 $3.2M Reduce -6.5%
XOM Exxon Mobil Corp. 0.19% 29,918 $3.2M No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.18% 24,916 $3.1M Add +0.7%
PLD Prologis Inc. 0.15% 24,354 $2.6M Reduce -2.8%
MRK Merck & Co. Inc. 0.14% 29,623 $2.3M Reduce -2.0%
PM Philip Morris International 0.13% 11,975 $2.2M No change
NEE Nextera Energy Inc. 0.12% 29,773 $2.1M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 3,229 $2.0M Reduce -3.0%
AMGN Amgen Inc. 0.11% 6,923 $1.9M Reduce -0.3%
MCD McDonald's Corp. 0.10% 5,693 $1.7M No change
WSM Williams-Sonoma Inc. 0.10% 10,100 $1.7M No change
WEC WEC Energy Group Inc. 0.09% 15,708 $1.6M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,650 $1.6M No change
YUM Yum! Brands Inc. 0.08% 9,680 $1.4M No change
VTI VG Morningstar TS MKT ETF-US 0.08% 4,584 $1.4M Reduce -6.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.2M No change
KO The Coca-Cola Co. 0.07% 16,100 $1.1M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.07% 11,700 $1.1M No change
IJH iShares Core S&P Midcap ETF 0.06% 17,625 $1.1M No change
VOO Vanguard S&P 500 ETF 0.06% 1,790 $1.0M No change
BSV Vanguard Short-Term Bond ETF 0.06% 12,800 $1.0M No change
QQQ Invesco QQQ Trust Series 1 0.06% 1,753 $967K Add +9.4%
JPM JPMorgan Chase & Co. 0.05% 3,151 $914K No change
BMY Bristol-Myers Squibb Co. 0.05% 18,945 $877K No change
CVX Chevron Corp. 0.05% 5,693 $815K No change
VYM Vanguard High DVD Yield ETF 0.05% 6,005 $801K No change
BIIB Biogen Inc. 0.05% 6,260 $786K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.04% 4,315 $763K No change
MO Altria Group Inc. 0.04% 12,950 $759K No change
T AT&T Inc. 0.04% 25,445 $736K Add +1.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $707K No change
SCHW Schwab (charles) Corp. 0.04% 6,897 $629K No change
CSX CSX Corp. 0.03% 18,000 $587K No change
PFE Pfizer Inc. 0.03% 23,636 $573K No change
ESGD iShares Trust iShares ESG Aw 0.03% 6,230 $556K No change
MDLZ Mondelez International Inc. Class A 0.03% 8,190 $552K No change
LMT Lockheed Martin Corp. 0.03% 1,069 $495K Add +10.3%
CAT Caterpillar Inc. 0.03% 1,200 $466K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $456K No change
SPG Simon Property Group Inc. 0.03% 2,825 $454K No change
SCHB Schwab US Broad Market ETF 0.02% 16,398 $391K New
FDX FedEx Corp. 0.02% 1,700 $386K No change
SO The Southern Co. 0.02% 3,933 $361K No change
VZ Verizon Communications Inc. 0.02% 8,181 $354K Add +3.5%
HON Honeywell International Inc. 0.02% 1,300 $303K No change
TSLA Tesla Inc. 0.02% 850 $270K No change
DFAC Dimensional US Core Equity 2 0.02% 7,380 $264K No change
PPG PPG Industries Inc. 0.02% 2,300 $262K No change
K Kellanova 0.01% 3,000 $239K No change
ESGE iShares Inc. iShares ESG Awar 0.01% 6,037 $236K No change
XLK SS Technology Select Sector 0.01% 916 $232K New
RSP Invesco S&P 500 Equal Weight 0.01% 1,240 $225K No change
MMM 3M Co. 0.01% 1,400 $213K No change
URI United Rentals Inc. 0.01% 272 $205K New
IWM iShares Russell 2000 ETF 0.01% 855 $185K Reduce -14.5%
XVV iShares ESG Select Screened 0.01% 3,350 $160K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $143K No change
PRTA Prothena Corp. PLC 0.01% 20,750 $126K New
XJH Ishare ESG SS S&P Midcap ETF 0.01% 3,000 $125K No change
IBB iShares Biotechnology ETF 0.01% 975 $123K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 400 $95K No change
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,265 $94K No change
SCHF Schwab Intl Equity ETF 0.01% 4,021 $89K New
SCHA Schwab US Small-Cap ETF 0.01% 3,402 $86K New
SCHD Schwab US DVD Equity ETF 0.00% 3,000 $80K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.00% 400 $78K No change
IJR iShares Core S&P Small-Cap E 0.00% 638 $70K No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.00% 2,386 $59K New
SCHG Schwab US Large-Cap Growth 0.00% 1,896 $55K New
SCHX Schwab US Large-Cap ETF 0.00% 1,943 $47K New
IUSG iShares Core S&P U.S. Growth 0.00% 250 $38K No change
IUSV iShares Core S&P U.S. Value 0.00% 375 $35K No change
FNDF Schwab Fndmn Intl LRG Co. ETF 0.00% 829 $33K New
SCHP Schwab U.S. Tips ETF 0.00% 1,186 $32K New
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.00% 485 $20K New
FNDE Schwab Fndmntl Em MRK Eq ETF 0.00% 523 $17K New
FNDC Schwab Fndmnt Intl SM Eq ETF 0.00% 363 $15K New
SCHE Schwab Emrg Mrkts Eqty ETF 0.00% 488 $15K New
SCHC Schwab Intl Small-Cap Equity 0.00% 303 $13K New
FNDA Schwab Fndmntl US SM Co. ETF 0.00% 406 $12K New
SCHH Schwab US REIT ETF 0.00% 79 $2K New
SCHI Schwab 5-10 Year Corporate B 0.00% 53 $1K New
PRF Invesco Rafi US 1000 ETF 0.00% 25 $1K New
SMBS Schwab MBS ETF 0.00% 34 $866 New
IWF iShares Russell 1000 Growth 0.00% 2 $849 New

Portfolio Sells Q1 2025 → Q2 2025
AAPL Apple Inc. Reduce -0.6% 7.29% −1.57
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.99
COST Costco Wholesale Corp. Reduce -0.5% 5.64% −0.40
V Visa Inc. Class A Reduce -0.1% 3.80% −0.39
ACN Accenture PLC Class A Reduce -0.1% 1.83% −0.30
ORLY O'reilly Automotive Inc. Reduce -0.9% 1.30% −0.25
ADBE Adobe Inc. Reduce -1.0% 1.60% −0.19
MA Mastercard Inc. Class A Reduce -0.1% 1.29% −0.12
MSCI MSCI Inc. Reduce -0.9% 0.88% −0.09
SBUX Starbucks Corp. Reduce -3.0% 0.35% −0.08
PG The Procter & Gamble Co. Reduce -0.2% 0.35% −0.07
JNJ Johnson & Johnson Reduce -0.5% 0.28% −0.06
EQIX Equinix Inc. Reduce -6.5% 0.19% −0.04
MRK Merck & Co. Inc. Reduce -2.0% 0.14% −0.04
PLD Prologis Inc. Reduce -2.8% 0.15% −0.03
AMGN Amgen Inc. Reduce -0.3% 0.11% −0.03
BLK BlackRock Inc. Reduce -0.9% 0.93% −0.01
VTI VG Morningstar TS MKT ETF-US Reduce -6.1% 0.08% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.0% 0.12% −0.00
IWM iShares Russell 2000 ETF Reduce -14.5% 0.01% −0.00
CSCO Cisco Systems Inc. Reduce -0.4% 0.58% +0.00
GOOG Alphabet Inc. Class C Reduce -0.2% 3.49% +0.05
BKNG Booking Holdings Inc. Reduce -1.3% 0.77% +0.08
AMZN Amazon.com Inc. Reduce -0.0% 4.40% +0.14
IDXX Idexx Laboratories Inc. Reduce -0.6% 2.64% +0.32
ORCL Oracle Corp. Reduce -0.2% 1.66% +0.47
NVDA Nvidia Corp. Reduce -0.2% 12.66% +2.95

Portfolio Buys Q1 2025 → Q2 2025
MSFT Microsoft Corp. Add +0.0% 8.25% +1.30
META Meta Platforms Inc. Class A Add +0.1% 4.11% +0.53
NFLX Netflix Inc. Add +0.7% 2.01% +0.46
INTU Intuit Inc. Add +0.2% 3.33% +0.44
PANW Palo Alto Networks Inc. Add +0.0% 3.65% +0.26
GOOGL Alphabet Inc. Class A Add +0.6% 3.16% +0.09
ABT Abbott Laboratories Add +25.8% 0.51% +0.07
SCHB Schwab US Broad Market ETF New 0.02% +0.02
DIS The Walt Disney Co. Add +0.7% 0.18% +0.02
XLK SS Technology Select Sector New 0.01% +0.01
URI United Rentals Inc. New 0.01% +0.01
QQQ Invesco QQQ Trust Series 1 Add +9.4% 0.06% +0.01
PRTA Prothena Corp. PLC New 0.01% +0.01
SCHF Schwab Intl Equity ETF New 0.01% +0.01
SCHA Schwab US Small-Cap ETF New 0.01% +0.01
SCHD Schwab US DVD Equity ETF New 0.00% +0.00
FNDX Schwab Fndmntl US LRG Co. ETF New 0.00% +0.00
SCHG Schwab US Large-Cap Growth New 0.00% +0.00
SCHX Schwab US Large-Cap ETF New 0.00% +0.00
FNDF Schwab Fndmn Intl LRG Co. ETF New 0.00% +0.00
SCHP Schwab U.S. Tips ETF New 0.00% +0.00
PRFZ Inv Rafi US 1500 SM-Usd Inc. New 0.00% +0.00
FNDE Schwab Fndmntl Em MRK Eq ETF New 0.00% +0.00
FNDC Schwab Fndmnt Intl SM Eq ETF New 0.00% +0.00
SCHE Schwab Emrg Mrkts Eqty ETF New 0.00% +0.00
LMT Lockheed Martin Corp. Add +10.3% 0.03% +0.00
FNDA Schwab Fndmntl US SM Co. ETF New 0.00% +0.00
SCHC Schwab Intl Small-Cap Equity New 0.00% +0.00
PRF Invesco Rafi US 1000 ETF New 0.00% +0.00
SMBS Schwab MBS ETF New 0.00% +0.00
SCHI Schwab 5-10 Year Corporate B New 0.00% +0.00
SCHH Schwab US REIT ETF New 0.00% +0.00
IWF iShares Russell 1000 Growth New 0.00% 0.00
VZ Verizon Communications Inc. Add +3.5% 0.02% −0.00
T AT&T Inc. Add +1.9% 0.04% −0.00
GWW WW Grainger Inc. Add +4.8% 0.62% −0.01
ISRG Intuitive Surgical Inc. Add +1.2% 2.16% −0.01
BRO Brown & Brown Inc. Add +13.1% 0.32% −0.03
MRSH Marsh & McLennan Cos Add +6.3% 0.28% −0.05
SYK Stryker Corp. Add +0.5% 2.25% −0.10
AZO AutoZone Inc. Add +1.6% 1.31% −0.17
HD Home Depot Inc. Add +0.4% 2.27% −0.25
LLY Eli Lilly & Co. Add +1.4% 1.78% −0.30
CRM Salesforce Inc. Add +0.2% 3.12% −0.30
BRK.B Berkshire Hathaway Inc. Class B Add +0.1% 3.75% −0.83

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN