Mogy Joel R Investment Counsel Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 16, 2025), Mogy Joel R Investment Counsel Inc. reported 119 stock positions worth $1.8 billion. Its top holding was Nvidia (NVDA) at 14.1% of the portfolio, followed by Apple (AAPL, 8.5%) and Microsoft (MSFT, 8.1%). Compared with Q2 2025, it sold out of 8, added to 19 and reduced 40. The biggest buy was Alphabet Class A (GOOGL, shares +0%) and the biggest sale Accenture Class A (ACN, shares −16%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.8B (Q3 2025)
SEC Filing
0001398344-25-019214 ↗ filed Oct 16, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 119 stocks · $1.8B
NVDA Nvidia Corp. 14.10% 1,379,114 $257.3M Reduce -0.6%
AAPL Apple Inc. 8.52% 610,633 $155.5M Reduce -0.7%
MSFT Microsoft Corp. 8.14% 286,835 $148.6M Reduce -0.1%
COST Costco Wholesale Corp. 5.01% 98,776 $91.4M Add +0.2%
GOOG Alphabet Inc. Class C 4.54% 339,999 $82.8M Reduce -0.3%
AMZN Amazon.com Inc. 4.18% 347,821 $76.4M Add +0.1%
GOOGL Alphabet Inc. Class A 4.14% 310,848 $75.6M Add +0.0%
META Meta Platforms Inc. Class A 3.88% 96,469 $70.8M Reduce -0.0%
BRK.B Berkshire Hathaway Inc. Class B 3.68% 133,634 $67.2M Add +0.1%
V Visa Inc. Class A 3.47% 185,570 $63.3M Add +0.1%
PANW Palo Alto Networks Inc. 3.46% 309,861 $63.1M Add +0.2%
IDXX Idexx Laboratories Inc. 2.98% 85,273 $54.5M Add +0.1%
INTU Intuit Inc. 2.75% 73,566 $50.2M Add +0.5%
CRM Salesforce Inc. 2.54% 195,363 $46.3M Reduce -1.3%
HD Home Depot Inc. 2.39% 107,437 $43.5M Add +0.1%
ORCL Oracle Corp. 2.03% 131,844 $37.1M Reduce -0.0%
SYK Stryker Corp. 2.01% 99,382 $36.7M Add +0.7%
NFLX Netflix Inc. 1.72% 26,144 $31.3M Add +0.7%
ISRG Intuitive Surgical Inc. 1.68% 68,370 $30.6M Reduce -0.5%
LLY Eli Lilly & Co. 1.66% 39,606 $30.2M Add +0.2%
ORLY O'reilly Automotive Inc. 1.48% 250,360 $27.0M Add +0.4%
AZO AutoZone Inc. 1.44% 6,144 $26.4M Add +0.2%
MA Mastercard Inc. Class A 1.24% 39,762 $22.6M Add +0.1%
ACN Accenture PLC Class A 1.21% 89,309 $22.0M Reduce -15.9%
ADBE Adobe Inc. 0.98% 50,664 $17.9M Reduce -29.2%
BLK BlackRock Inc. 0.98% 15,323 $17.9M Reduce -0.1%
MSCI MSCI Inc. 0.83% 26,853 $15.2M Add +1.8%
BKNG Booking Holdings Inc. 0.69% 2,335 $12.6M Add +1.6%
ABBV Abbvie Inc. 0.58% 45,761 $10.6M No change
CSCO Cisco Systems Inc. 0.54% 143,094 $9.8M Reduce -0.6%
ABT Abbott Laboratories 0.49% 66,826 $9.0M Add +3.7%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.47% 9,053 $8.6M Reduce -12.7%
UNP Union Pacific Corp. 0.42% 32,573 $7.7M Reduce -0.3%
BRK.A Berkshire Hathaway Inc. Class A 0.37% 9 $6.8M No change
WMT Walmart Inc. 0.35% 62,642 $6.5M Reduce -0.3%
PG The Procter & Gamble Co. 0.32% 38,099 $5.9M Reduce -0.1%
JNJ Johnson & Johnson 0.32% 31,530 $5.8M No change
SBUX Starbucks Corp. 0.29% 62,986 $5.3M Reduce -3.9%
PEP Pepsico Inc. 0.24% 30,651 $4.3M No change
MRSH Marsh & McLennan Cos 0.24% 21,298 $4.3M Reduce -3.3%
IVV iShares Core S&P 500 ETF 0.19% 5,229 $3.5M No change
BRO Brown & Brown Inc. 0.19% 36,697 $3.4M Reduce -27.2%
XOM Exxon Mobil Corp. 0.18% 29,918 $3.4M No change
EQIX Equinix Inc. 0.17% 4,035 $3.2M Reduce -1.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.16% 24,916 $2.9M No change
PLD Prologis Inc. 0.15% 24,104 $2.8M Reduce -1.0%
MRK Merck & Co. Inc. 0.14% 29,623 $2.5M No change
NEE Nextera Energy Inc. 0.12% 29,773 $2.2M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 3,219 $2.1M Reduce -0.3%
WSM Williams-Sonoma Inc. 0.11% 10,100 $2.0M No change
AMGN Amgen Inc. 0.11% 6,923 $2.0M No change
PM Philip Morris International 0.11% 11,975 $1.9M No change
WEC WEC Energy Group Inc. 0.10% 15,708 $1.8M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.10% 3,635 $1.7M Reduce -0.4%
MCD McDonald's Corp. 0.09% 5,693 $1.7M No change
VTI VG Morningstar TS MKT ETF-US 0.08% 4,591 $1.5M Add +0.1%
YUM Yum! Brands Inc. 0.08% 9,680 $1.5M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.3M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.07% 11,700 $1.2M No change
IJH iShares Core S&P Midcap ETF 0.06% 17,175 $1.1M Reduce -2.5%
VOO Vanguard S&P 500 ETF 0.06% 1,790 $1.1M No change
KO The Coca-Cola Co. 0.06% 16,100 $1.1M No change
QQQ Invesco QQQ Trust Series 1 0.06% 1,753 $1.1M No change
BSV Vanguard Short-Term Bond ETF 0.05% 12,650 $998K Reduce -1.2%
JPM JPMorgan Chase & Co. 0.05% 3,101 $978K Reduce -1.6%
CVX Chevron Corp. 0.05% 5,693 $884K No change
BIIB Biogen Inc. 0.05% 6,260 $877K No change
MO Altria Group Inc. 0.05% 12,950 $855K No change
BMY Bristol-Myers Squibb Co. 0.05% 18,945 $854K No change
VYM Vanguard High DVD Yield ETF 0.05% 5,980 $843K Reduce -0.4%
VTV Vanguard Mrngstr Val ETF-Aui 0.04% 4,290 $800K Reduce -0.6%
T AT&T Inc. 0.04% 24,981 $705K Reduce -1.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $677K No change
SCHW Schwab (charles) Corp. 0.04% 6,897 $658K No change
CSX CSX Corp. 0.04% 18,000 $639K No change
PFE Pfizer Inc. 0.03% 23,636 $602K No change
ESGD iShares Trust iShares ESG Aw 0.03% 6,230 $579K No change
CAT Caterpillar Inc. 0.03% 1,200 $573K No change
LMT Lockheed Martin Corp. 0.03% 1,069 $534K No change
SPG Simon Property Group Inc. 0.03% 2,825 $530K No change
MDLZ Mondelez International Inc. Class A 0.03% 8,190 $512K No change
BIV Vanguard Intermediate-Term B 0.03% 5,900 $461K No change
SCHB Schwab US Broad Market ETF 0.02% 16,398 $422K No change
FDX FedEx Corp. 0.02% 1,700 $401K No change
SO The Southern Co. 0.02% 3,933 $373K No change
VZ Verizon Communications Inc. 0.02% 7,903 $347K Reduce -3.4%
TSLA Tesla Inc. 0.02% 775 $345K Reduce -8.8%
DFAC Dimensional US Core Equity 2 0.02% 7,380 $285K No change
HON Honeywell International Inc. 0.01% 1,300 $274K No change
ESGE iShares Inc. iShares ESG Awar 0.01% 6,037 $262K No change
URI United Rentals Inc. 0.01% 272 $260K No change
XLK SS Technology Select Sector 0.01% 916 $258K No change
K Kellanova 0.01% 3,000 $246K No change
PPG PPG Industries Inc. 0.01% 2,300 $242K No change
RSP Invesco S&P 500 Equal Weight 0.01% 1,240 $235K No change
MMM 3M Co. 0.01% 1,400 $217K No change
IWM iShares Russell 2000 ETF 0.01% 855 $207K No change
PRTA Prothena Corp. PLC 0.01% 20,750 $203K No change
XVV iShares ESG Select Screened 0.01% 3,350 $173K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $154K No change
IBB iShares Biotechnology ETF 0.01% 975 $141K No change
XJH Ishare ESG SS S&P Midcap ETF 0.01% 3,000 $132K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 400 $102K No change
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,265 $96K No change
SCHA Schwab US Small-Cap ETF 0.00% 3,131 $87K Reduce -8.0%
SCHF Schwab Intl Equity ETF 0.00% 3,691 $86K Reduce -8.2%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.00% 400 $83K No change
SCHD Schwab US DVD Equity ETF 0.00% 3,000 $82K No change
IJR iShares Core S&P Small-Cap E 0.00% 638 $76K No change
SCHG Schwab US Large-Cap Growth 0.00% 1,847 $59K Reduce -2.6%
FNDX Schwab Fndmntl US LRG Co. ETF 0.00% 2,221 $58K Reduce -6.9%
IUSG iShares Core S&P U.S. Growth 0.00% 250 $41K No change
SCHX Schwab US Large-Cap ETF 0.00% 1,444 $38K Reduce -25.7%
IUSV iShares Core S&P U.S. Value 0.00% 375 $37K No change
FNDF Schwab Fndmn Intl LRG Co. ETF 0.00% 654 $28K Reduce -21.1%
PRFZ Inv Rafi US 1500 SM-Usd Inc. 0.00% 485 $22K No change
FNDC Schwab Fndmnt Intl SM Eq ETF 0.00% 281 $13K Reduce -22.6%
SCHC Schwab Intl Small-Cap Equity 0.00% 223 $10K Reduce -26.4%
FNDE Schwab Fndmntl Em MRK Eq ETF 0.00% 47 $2K Reduce -91.0%

Portfolio Sells Q2 2025 → Q3 2025
ACN Accenture PLC Class A Reduce -15.9% 1.21% −0.63
ADBE Adobe Inc. Reduce -29.2% 0.98% −0.62
CRM Salesforce Inc. Reduce -1.3% 2.54% −0.58
ISRG Intuitive Surgical Inc. Reduce -0.5% 1.68% −0.48
META Meta Platforms Inc. Class A Reduce -0.0% 3.88% −0.23
GWW WW Grainger Inc. Reduce -12.7% 0.47% −0.15
BRO Brown & Brown Inc. Reduce -27.2% 0.19% −0.13
MSFT Microsoft Corp. Reduce -0.1% 8.14% −0.11
SBUX Starbucks Corp. Reduce -3.9% 0.29% −0.05
MRSH Marsh & McLennan Cos Reduce -3.3% 0.24% −0.04
CSCO Cisco Systems Inc. Reduce -0.6% 0.54% −0.04
PG The Procter & Gamble Co. Reduce -0.1% 0.32% −0.03
EQIX Equinix Inc. Reduce -1.1% 0.17% −0.01
UNP Union Pacific Corp. Reduce -0.3% 0.42% −0.01
T AT&T Inc. Reduce -1.8% 0.04% −0.00
BSV Vanguard Short-Term Bond ETF Reduce -1.2% 0.05% −0.00
SCHP Schwab U.S. Tips ETF Sold out 0.00% −0.00
IJH iShares Core S&P Midcap ETF Reduce -2.5% 0.06% −0.00
VZ Verizon Communications Inc. Reduce -3.4% 0.02% −0.00
WMT Walmart Inc. Reduce -0.3% 0.35% −0.00
FNDE Schwab Fndmntl Em MRK Eq ETF Reduce -91.0% 0.00% −0.00
SCHE Schwab Emrg Mrkts Eqty ETF Sold out 0.00% −0.00
SCHX Schwab US Large-Cap ETF Reduce -25.7% 0.00% −0.00
FNDA Schwab Fndmntl US SM Co. ETF Sold out 0.00% −0.00
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -21.1% 0.00% −0.00
SCHF Schwab Intl Equity ETF Reduce -8.2% 0.00% −0.00
SCHA Schwab US Small-Cap ETF Reduce -8.0% 0.00% −0.00
FNDC Schwab Fndmnt Intl SM Eq ETF Reduce -22.6% 0.00% −0.00
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -6.9% 0.00% −0.00
SCHC Schwab Intl Small-Cap Equity Reduce -26.4% 0.00% −0.00
VTV Vanguard Mrngstr Val ETF-Aui Reduce -0.6% 0.04% −0.00
PRF Invesco Rafi US 1000 ETF Sold out 0.00% −0.00
SMBS Schwab MBS ETF Sold out 0.00% −0.00
SCHI Schwab 5-10 Year Corporate B Sold out 0.00% −0.00
SCHH Schwab US REIT ETF Sold out 0.00% −0.00
IWF iShares Russell 1000 Growth Sold out 0.00% 0.00
SCHG Schwab US Large-Cap Growth Reduce -2.6% 0.00% 0.00
VYM Vanguard High DVD Yield ETF Reduce -0.4% 0.05% 0.00
JPM JPMorgan Chase & Co. Reduce -1.6% 0.05% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.3% 0.12% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.4% 0.10% +0.00
TSLA Tesla Inc. Reduce -8.8% 0.02% +0.00
PLD Prologis Inc. Reduce -1.0% 0.15% +0.00
BLK BlackRock Inc. Reduce -0.1% 0.98% +0.05
ORCL Oracle Corp. Reduce -0.0% 2.03% +0.37
GOOG Alphabet Inc. Class C Reduce -0.3% 4.54% +1.04
AAPL Apple Inc. Reduce -0.7% 8.52% +1.23
NVDA Nvidia Corp. Reduce -0.6% 14.10% +1.44

Portfolio Buys Q2 2025 → Q3 2025
GOOGL Alphabet Inc. Class A Add +0.0% 4.14% +0.98
IDXX Idexx Laboratories Inc. Add +0.1% 2.98% +0.35
ORLY O'reilly Automotive Inc. Add +0.4% 1.48% +0.18
AZO AutoZone Inc. Add +0.2% 1.44% +0.13
HD Home Depot Inc. Add +0.1% 2.39% +0.11
VTI VG Morningstar TS MKT ETF-US Add +0.1% 0.08% +0.00
ABT Abbott Laboratories Add +3.7% 0.49% −0.02
MSCI MSCI Inc. Add +1.8% 0.83% −0.04
MA Mastercard Inc. Class A Add +0.1% 1.24% −0.05
BRK.B Berkshire Hathaway Inc. Class B Add +0.1% 3.68% −0.07
BKNG Booking Holdings Inc. Add +1.6% 0.69% −0.08
LLY Eli Lilly & Co. Add +0.2% 1.66% −0.12
PANW Palo Alto Networks Inc. Add +0.2% 3.46% −0.20
AMZN Amazon.com Inc. Add +0.1% 4.18% −0.22
SYK Stryker Corp. Add +0.7% 2.01% −0.24
NFLX Netflix Inc. Add +0.7% 1.72% −0.29
V Visa Inc. Class A Add +0.1% 3.47% −0.33
INTU Intuit Inc. Add +0.5% 2.75% −0.58
COST Costco Wholesale Corp. Add +0.2% 5.01% −0.63

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN