Mogy Joel R Investment Counsel Inc.

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 30, 2026), Mogy Joel R Investment Counsel Inc. reported 115 stock positions worth $1.8 billion. Its top holding was Nvidia (NVDA) at 13.6% of the portfolio, followed by Apple (AAPL, 8.9%) and Microsoft (MSFT, 7.5%). Compared with Q3 2025, it opened 1 new position, sold out of 5, added to 21 and reduced 35. The biggest buy was Intuitive Surgical (ISRG, shares +1%) and the biggest sale Oracle (ORCL, shares −1%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.8B (Q4 2025)
SEC Filing
0001398344-26-001713 ↗ filed Jan 30, 2026

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B $1.8B Q4 2025 Q1 2026: $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 115 stocks · $1.8B
NVDA Nvidia Corp. 13.63% 1,347,145 $251.2M Reduce -2.3%
AAPL Apple Inc. 8.90% 603,545 $164.1M Reduce -1.2%
MSFT Microsoft Corp. 7.53% 286,827 $138.7M Reduce 0.0%
GOOG Alphabet Inc. Class C 5.66% 332,712 $104.4M Reduce -2.1%
GOOGL Alphabet Inc. Class A 5.22% 307,523 $96.3M Reduce -1.1%
COST Costco Wholesale Corp. 4.61% 98,589 $85.0M Reduce -0.2%
AMZN Amazon.com Inc. 4.37% 348,724 $80.5M Add +0.3%
BRK.B Berkshire Hathaway Inc. Class B 3.62% 132,795 $66.7M Reduce -0.6%
V Visa Inc. Class A 3.53% 185,708 $65.1M Add +0.1%
META Meta Platforms Inc. Class A 3.46% 96,610 $63.8M Add +0.1%
IDXX Idexx Laboratories Inc. 3.14% 85,545 $57.9M Add +0.3%
PANW Palo Alto Networks Inc. 3.10% 310,679 $57.2M Add +0.3%
CRM Salesforce Inc. 2.81% 195,846 $51.9M Add +0.3%
INTU Intuit Inc. 2.64% 73,531 $48.7M Reduce -0.1%
LLY Eli Lilly & Co. 2.31% 39,552 $42.5M Reduce -0.1%
ISRG Intuitive Surgical Inc. 2.12% 69,012 $39.1M Add +0.9%
HD Home Depot Inc. 2.00% 107,049 $36.8M Reduce -0.4%
SYK Stryker Corp. 1.92% 100,436 $35.3M Add +1.1%
ACN Accenture PLC Class A 1.42% 97,256 $26.1M Add +8.9%
ORCL Oracle Corp. 1.38% 130,249 $25.4M Reduce -1.2%
NFLX Netflix Inc. 1.34% 263,908 $24.7M Add +0.9%
ORLY O'reilly Automotive Inc. 1.27% 255,746 $23.3M Add +2.1%
MA Mastercard Inc. Class A 1.23% 39,694 $22.7M Reduce -0.2%
AZO AutoZone Inc. 1.15% 6,263 $21.2M Add +1.9%
ADBE Adobe Inc. 1.12% 58,844 $20.6M Add +16.1%
BLK BlackRock Inc. 0.89% 15,357 $16.4M Add +0.2%
MSCI MSCI Inc. 0.84% 26,973 $15.5M Add +0.5%
BKNG Booking Holdings Inc. 0.71% 2,429 $13.0M Add +4.0%
CSCO Cisco Systems Inc. 0.59% 141,383 $10.9M Reduce -1.2%
ABBV Abbvie Inc. 0.56% 45,554 $10.4M Reduce -0.5%
ABT Abbott Laboratories 0.45% 66,689 $8.4M Reduce -0.2%
GWW WW Grainger Inc. 0.41% 7,415 $7.5M Reduce -18.1%
UNP Union Pacific Corp. 0.40% 32,173 $7.4M Reduce -1.2%
WMT Walmart Inc. 0.38% 63,160 $7.0M Add +0.8%
BRK.A Berkshire Hathaway Inc. Class A 0.37% 9 $6.8M No change
JNJ Johnson & Johnson 0.35% 31,530 $6.5M No change
PG The Procter & Gamble Co. 0.30% 38,099 $5.5M No change
SBUX Starbucks Corp. 0.29% 62,461 $5.3M Reduce -0.8%
PEP Pepsico Inc. 0.24% 30,651 $4.4M No change
XOM Exxon Mobil Corp. 0.20% 29,918 $3.6M No change
IVV iShares Core S&P 500 ETF 0.19% 5,229 $3.6M No change
EQIX Equinix Inc. 0.17% 3,978 $3.0M Reduce -1.4%
MRK Merck & Co. Inc. 0.16% 28,608 $3.0M Reduce -3.4%
PLD Prologis Inc. 0.16% 23,504 $3.0M Reduce -2.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.15% 24,750 $2.8M Reduce -0.7%
MRSH Marsh & McLennan Cos 0.15% 14,418 $2.7M Reduce -32.3%
BRO Brown & Brown Inc. 0.14% 31,306 $2.5M Reduce -14.7%
NEE Nextera Energy Inc. 0.13% 29,773 $2.4M No change
AMGN Amgen Inc. 0.12% 6,923 $2.3M No change
PM Philip Morris International 0.10% 11,975 $1.9M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.10% 2,744 $1.9M Reduce -14.8%
WSM Williams-Sonoma Inc. 0.10% 10,025 $1.8M Reduce -0.7%
MCD McDonald's Corp. 0.09% 5,693 $1.7M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 3,535 $1.7M Reduce -2.8%
WEC WEC Energy Group Inc. 0.09% 15,708 $1.7M No change
VTI VG Morningstar TS MKT ETF-US 0.08% 4,579 $1.5M Reduce -0.3%
YUM Yum! Brands Inc. 0.08% 9,680 $1.5M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.07% 4,305 $1.2M No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.06% 11,455 $1.2M Reduce -2.1%
IJH iShares Core S&P Midcap ETF 0.06% 17,235 $1.1M Add +0.3%
VOO Vanguard S&P 500 ETF 0.06% 1,790 $1.1M No change
BIIB Biogen Inc. 0.06% 6,260 $1.1M No change
QQQ Invesco QQQ Trust Series 1 0.06% 1,773 $1.1M Add +1.1%
BMY Bristol-Myers Squibb Co. 0.06% 18,945 $1.0M No change
BSV Vanguard Short-Term Bond ETF 0.06% 12,950 $1.0M Add +2.4%
JPM JPMorgan Chase & Co. 0.05% 3,115 $1.0M Add +0.5%
KO The Coca-Cola Co. 0.05% 12,700 $888K Reduce -21.1%
CVX Chevron Corp. 0.05% 5,693 $868K No change
VYM Vanguard High DVD Yield ETF 0.04% 5,775 $829K Reduce -3.4%
VTV Vanguard Mrngstr Val ETF-Aui 0.04% 4,115 $786K Reduce -4.1%
MO Altria Group Inc. 0.04% 12,950 $747K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $711K No change
SCHW Schwab (charles) Corp. 0.04% 6,897 $689K No change
CAT Caterpillar Inc. 0.04% 1,200 $687K No change
CSX CSX Corp. 0.04% 18,000 $653K No change
T AT&T Inc. 0.03% 24,981 $621K No change
ESGD iShares Trust iShares ESG Aw 0.03% 6,230 $592K No change
PFE Pfizer Inc. 0.03% 23,636 $589K No change
SPG Simon Property Group Inc. 0.03% 2,825 $523K No change
FDX FedEx Corp. 0.03% 1,700 $491K No change
LMT Lockheed Martin Corp. 0.03% 969 $469K Reduce -9.3%
BIV Vanguard Intermediate-Term B 0.02% 5,900 $459K No change
MDLZ Mondelez International Inc. Class A 0.02% 8,190 $441K No change
SCHB Schwab US Broad Market ETF 0.02% 16,398 $430K No change
TSLA Tesla Inc. 0.02% 775 $349K No change
SO The Southern Co. 0.02% 3,933 $343K No change
VZ Verizon Communications Inc. 0.02% 7,903 $322K No change
DFAC Dimensional US Core Equity 2 0.02% 7,380 $292K No change
ESGE iShares Inc. iShares ESG Awar 0.01% 6,037 $267K No change
XLK SS Technology Select Sector 0.01% 1,832 $264K No change
HON Honeywell International Inc. 0.01% 1,300 $254K No change
EFA iShares MSCI Eafe ETF 0.01% 2,500 $240K New
RSP Invesco S&P 500 Equal Weight 0.01% 1,240 $238K No change
PPG PPG Industries Inc. 0.01% 2,300 $236K No change
URI United Rentals Inc. 0.01% 272 $221K No change
IWM iShares Russell 2000 ETF 0.01% 855 $210K No change
PRTA Prothena Corp. PLC 0.01% 20,750 $198K No change
XVV iShares ESG Select Screened 0.01% 3,350 $177K No change
IBB iShares Biotechnology ETF 0.01% 975 $165K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $157K No change
XJH Ishare ESG SS S&P Midcap ETF 0.01% 3,000 $134K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 400 $103K No change
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,265 $95K No change
SCHA Schwab US Small-Cap ETF 0.00% 3,131 $89K No change
SCHF Schwab Intl Equity ETF 0.00% 3,691 $89K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.00% 400 $85K No change
SCHD Schwab US DVD Equity ETF 0.00% 3,000 $82K No change
IJR iShares Core S&P Small-Cap E 0.00% 638 $77K No change
SCHG Schwab US Large-Cap Growth 0.00% 1,847 $60K No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.00% 1,969 $54K Reduce -11.3%
IUSG iShares Core S&P U.S. Growth 0.00% 250 $42K No change
SCHX Schwab US Large-Cap ETF 0.00% 1,444 $39K No change
IUSV iShares Core S&P U.S. Value 0.00% 375 $38K No change
FNDE Schwab Fndmntl Em MRK Eq ETF 0.00% 47 $2K No change
FNDF Schwab Fndmn Intl LRG Co. ETF 0.00% 34 $2K Reduce -94.8%

Portfolio Sells Q3 2025 → Q4 2025
ORCL Oracle Corp. Reduce -1.2% 1.38% −0.65
MSFT Microsoft Corp. Reduce 0.0% 7.53% −0.61
NVDA Nvidia Corp. Reduce -2.3% 13.63% −0.47
COST Costco Wholesale Corp. Reduce -0.2% 4.61% −0.40
HD Home Depot Inc. Reduce -0.4% 2.00% −0.39
INTU Intuit Inc. Reduce -0.1% 2.64% −0.11
MRSH Marsh & McLennan Cos Reduce -32.3% 0.15% −0.09
GWW WW Grainger Inc. Reduce -18.1% 0.41% −0.07
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 3.62% −0.06
BRO Brown & Brown Inc. Reduce -14.7% 0.14% −0.05
ABT Abbott Laboratories Reduce -0.2% 0.45% −0.04
UNP Union Pacific Corp. Reduce -1.2% 0.40% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -14.8% 0.10% −0.02
ABBV Abbvie Inc. Reduce -0.5% 0.56% −0.02
K Kellanova Sold out 0.00% −0.01
MMM 3M Co. Sold out 0.00% −0.01
WSM Williams-Sonoma Inc. Reduce -0.7% 0.10% −0.01
KO The Coca-Cola Co. Reduce -21.1% 0.05% −0.01
MA Mastercard Inc. Class A Reduce -0.2% 1.23% −0.01
EQIX Equinix Inc. Reduce -1.4% 0.17% −0.01
SBUX Starbucks Corp. Reduce -0.8% 0.29% −0.01
LMT Lockheed Martin Corp. Reduce -9.3% 0.03% −0.00
DIS The Walt Disney Co. Reduce -0.7% 0.15% −0.00
TROW T Rowe Price Group Inc. Reduce -2.1% 0.06% −0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -2.8% 0.09% −0.00
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -94.8% 0.00% −0.00
PRFZ Inv Rafi US 1500 SM-Usd Inc. Sold out 0.00% −0.00
VYM Vanguard High DVD Yield ETF Reduce -3.4% 0.04% −0.00
VTV Vanguard Mrngstr Val ETF-Aui Reduce -4.1% 0.04% −0.00
FNDC Schwab Fndmnt Intl SM Eq ETF Sold out 0.00% −0.00
SCHC Schwab Intl Small-Cap Equity Sold out 0.00% −0.00
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -11.3% 0.00% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -0.3% 0.08% +0.00
PLD Prologis Inc. Reduce -2.5% 0.16% +0.01
MRK Merck & Co. Inc. Reduce -3.4% 0.16% +0.03
CSCO Cisco Systems Inc. Reduce -1.2% 0.59% +0.05
AAPL Apple Inc. Reduce -1.2% 8.90% +0.38
LLY Eli Lilly & Co. Reduce -0.1% 2.31% +0.65
GOOGL Alphabet Inc. Class A Reduce -1.1% 5.22% +1.08
GOOG Alphabet Inc. Class C Reduce -2.1% 5.66% +1.13

Portfolio Buys Q3 2025 → Q4 2025
ISRG Intuitive Surgical Inc. Add +0.9% 2.12% +0.45
CRM Salesforce Inc. Add +0.3% 2.81% +0.28
ACN Accenture PLC Class A Add +8.9% 1.42% +0.21
AMZN Amazon.com Inc. Add +0.3% 4.37% +0.18
IDXX Idexx Laboratories Inc. Add +0.3% 3.14% +0.15
ADBE Adobe Inc. Add +16.1% 1.12% +0.14
V Visa Inc. Class A Add +0.1% 3.53% +0.06
WMT Walmart Inc. Add +0.8% 0.38% +0.03
BKNG Booking Holdings Inc. Add +4.0% 0.71% +0.01
EFA iShares MSCI Eafe ETF New 0.01% +0.01
MSCI MSCI Inc. Add +0.5% 0.84% +0.00
QQQ Invesco QQQ Trust Series 1 Add +1.1% 0.06% +0.00
JPM JPMorgan Chase & Co. Add +0.5% 0.05% +0.00
BSV Vanguard Short-Term Bond ETF Add +2.4% 0.06% +0.00
IJH iShares Core S&P Midcap ETF Add +0.3% 0.06% +0.00
BLK BlackRock Inc. Add +0.2% 0.89% −0.09
SYK Stryker Corp. Add +1.1% 1.92% −0.10
ORLY O'reilly Automotive Inc. Add +2.1% 1.27% −0.21
AZO AutoZone Inc. Add +1.9% 1.15% −0.29
PANW Palo Alto Networks Inc. Add +0.3% 3.10% −0.35
NFLX Netflix Inc. Add +0.9% 1.34% −0.38
META Meta Platforms Inc. Class A Add +0.1% 3.46% −0.42

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN