Mogy Joel R Investment Counsel Inc.

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 15, 2026), Mogy Joel R Investment Counsel Inc. reported 114 stock positions worth $1.6 billion. Its top holding was Nvidia (NVDA) at 14.0% of the portfolio, followed by Apple (AAPL, 9.4%) and Microsoft (MSFT, 6.6%). Compared with Q4 2025, it opened 1 new position, sold out of 2, added to 11 and reduced 53. The biggest buy was Netflix (NFLX, shares +0%) and the biggest sale Home Depot (HD, shares −63%).

Most Recent 13F
Q2 2026
Location
BEVERLY HILLS, CA
CIK
0001126735
Portfolio Value
$1.6B (Q1 2026)
SEC Filing
0001398344-26-006551 ↗ filed Apr 15, 2026

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.6B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.8B Q4 2025 Q1 2026: $1.6B $1.6B Q1 2026 Q2 2026: $1.7B Q2 2026

Holdings 114 stocks · $1.6B
NVDA Nvidia Corp. 13.99% 1,281,293 $223.5M Reduce -4.9%
AAPL Apple Inc. 9.42% 592,645 $150.4M Reduce -1.8%
MSFT Microsoft Corp. 6.62% 285,774 $105.8M Reduce -0.4%
COST Costco Wholesale Corp. 6.10% 97,829 $97.5M Reduce -0.8%
GOOG Alphabet Inc. Class C 5.89% 328,099 $94.1M Reduce -1.4%
GOOGL Alphabet Inc. Class A 5.51% 306,149 $88.0M Reduce -0.5%
AMZN Amazon.com Inc. 4.51% 345,544 $72.0M Reduce -0.9%
BRK.B Berkshire Hathaway Inc. Class B 3.92% 130,565 $62.6M Reduce -1.7%
V Visa Inc. Class A 3.50% 185,051 $55.9M Reduce -0.3%
META Meta Platforms Inc. Class A 3.43% 95,687 $54.7M Reduce -1.0%
PANW Palo Alto Networks Inc. 3.10% 308,786 $49.5M Reduce -0.6%
IDXX Idexx Laboratories Inc. 3.01% 85,492 $48.0M Reduce -0.1%
LLY Eli Lilly & Co. 2.28% 39,600 $36.4M Add +0.1%
CRM Salesforce Inc. 2.27% 194,091 $36.2M Reduce -0.9%
SYK Stryker Corp. 2.06% 99,955 $32.8M Reduce -0.5%
ISRG Intuitive Surgical Inc. 2.00% 69,376 $32.0M Add +0.5%
INTU Intuit Inc. 1.85% 68,359 $29.6M Reduce -7.0%
NFLX Netflix Inc. 1.59% 264,718 $25.5M Add +0.3%
ORLY O'reilly Automotive Inc. 1.48% 256,250 $23.7M Add +0.2%
AZO AutoZone Inc. 1.33% 6,267 $21.2M Add +0.1%
MA Mastercard Inc. Class A 1.24% 39,485 $19.7M Reduce -0.5%
ORCL Oracle Corp. 1.18% 127,874 $18.8M Reduce -1.8%
ACN Accenture PLC Class A 0.95% 76,783 $15.2M Reduce -21.1%
BLK BlackRock Inc. 0.93% 15,406 $14.8M Add +0.3%
MSCI MSCI Inc. 0.91% 26,859 $14.5M Reduce -0.4%
HD Home Depot Inc. 0.82% 39,928 $13.1M Reduce -62.7%
CSCO Cisco Systems Inc. 0.66% 135,231 $10.5M Reduce -4.3%
BKNG Booking Holdings Inc. 0.63% 2,378 $10.0M Reduce -2.1%
ABBV Abbvie Inc. 0.59% 43,044 $9.4M Reduce -5.5%
GWW WW Grainger Inc. 0.52% 7,563 $8.2M Add +2.0%
ADBE Adobe Inc. 0.49% 32,191 $7.8M Reduce -45.3%
UNP Union Pacific Corp. 0.47% 31,238 $7.6M Reduce -2.9%
JNJ Johnson & Johnson 0.47% 30,930 $7.6M Reduce -1.9%
WMT Walmart Inc. 0.47% 60,785 $7.6M Reduce -3.8%
BRK.A Berkshire Hathaway Inc. Class A 0.40% 9 $6.5M No change
ABT Abbott Laboratories 0.38% 58,474 $6.0M Reduce -12.3%
XOM Exxon Mobil Corp. 0.32% 29,918 $5.1M No change
PG The Procter & Gamble Co. 0.31% 34,786 $5.0M Reduce -8.7%
SBUX Starbucks Corp. 0.30% 53,011 $4.7M Reduce -15.1%
PEP Pepsico Inc. 0.30% 30,501 $4.7M Reduce -0.5%
IVV iShares Core S&P 500 ETF 0.21% 5,229 $3.4M No change
MRK Merck & Co. Inc. 0.20% 26,683 $3.2M Reduce -6.7%
NEE Nextera Energy Inc. 0.17% 29,773 $2.8M No change
PLD Prologis Inc. 0.16% 18,804 $2.5M Reduce -20.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.15% 24,750 $2.4M No change
AMGN Amgen Inc. 0.14% 6,373 $2.2M Reduce -7.9%
EQIX Equinix Inc. 0.13% 2,148 $2.1M Reduce -46.0%
PM Philip Morris International 0.12% 11,975 $2.0M No change
VOO Vanguard S&P 500 ETF 0.12% 3,273 $2.0M Add +82.8%
VTI VG Morningstar TS MKT ETF-US 0.12% 5,909 $1.9M Add +29.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.12% 4,333 $1.9M Add +22.6%
WEC WEC Energy Group Inc. 0.11% 15,708 $1.8M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.11% 2,744 $1.8M No change
WSM Williams-Sonoma Inc. 0.11% 9,775 $1.8M Reduce -2.5%
MCD McDonald's Corp. 0.11% 5,593 $1.7M Reduce -1.8%
MRSH Marsh & McLennan Cos 0.09% 7,950 $1.4M Reduce -44.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.09% 4,780 $1.4M Add +11.0%
CVX Chevron Corp. 0.07% 5,693 $1.2M No change
BIIB Biogen Inc. 0.07% 6,260 $1.1M No change
QQQ Invesco QQQ Trust Series 1 0.06% 1,773 $1.0M No change
YUM Yum! Brands Inc. 0.06% 6,580 $1.0M Reduce -32.0%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.06% 11,175 $1.0M Reduce -2.4%
KO The Coca-Cola Co. 0.06% 12,700 $966K No change
BMY Bristol-Myers Squibb Co. 0.06% 15,795 $958K Reduce -16.6%
JPM JPMorgan Chase & Co. 0.06% 3,040 $894K Reduce -2.4%
MO Altria Group Inc. 0.05% 12,950 $855K No change
VYM Vanguard High DVD Yield ETF 0.05% 5,675 $840K Reduce -1.7%
VTV Vanguard Mrngstr Val ETF-Aui 0.05% 4,040 $793K Reduce -1.8%
IJH iShares Core S&P Midcap ETF 0.05% 11,567 $781K Reduce -32.9%
BSV Vanguard Short-Term Bond ETF 0.05% 9,875 $774K Reduce -23.8%
CAT Caterpillar Inc. 0.05% 1,050 $744K Reduce -12.5%
CSX CSX Corp. 0.05% 18,000 $739K No change
T AT&T Inc. 0.05% 24,981 $724K No change
PFE Pfizer Inc. 0.04% 23,636 $664K No change
SCHW Schwab (charles) Corp. 0.04% 6,897 $648K No change
FDX FedEx Corp. 0.04% 1,700 $606K No change
ESGD iShares Trust iShares ESG Aw 0.04% 6,230 $596K No change
LMT Lockheed Martin Corp. 0.04% 969 $585K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 2,400 $582K No change
MDLZ Mondelez International Inc. Class A 0.03% 8,190 $472K No change
SPG Simon Property Group Inc. 0.03% 2,325 $434K Reduce -17.7%
BIV Vanguard Intermediate-Term B 0.03% 5,550 $428K Reduce -5.9%
SCHB Schwab US Broad Market ETF 0.03% 16,398 $412K No change
VZ Verizon Communications Inc. 0.02% 7,903 $397K No change
SO The Southern Co. 0.02% 3,400 $328K Reduce -13.6%
HON Honeywell International Inc. 0.02% 1,300 $294K No change
ESGE iShares Inc. iShares ESG Awar 0.02% 6,037 $275K No change
TSLA Tesla Inc. 0.02% 735 $273K Reduce -5.2%
DFAC Dimensional US Core Equity 2 0.02% 6,740 $262K Reduce -8.7%
PPG PPG Industries Inc. 0.02% 2,300 $246K No change
XLK SS Technology Select Sector 0.02% 1,832 $244K No change
EFA iShares MSCI Eafe ETF 0.02% 2,500 $243K No change
RSP Invesco S&P 500 Equal Weight 0.01% 1,240 $238K No change
VIG Vanguard Dividend Apprec ETF 0.01% 1,056 $227K New
IWM iShares Russell 2000 ETF 0.01% 855 $212K No change
PRTA Prothena Corp. PLC 0.01% 20,750 $202K No change
XVV iShares ESG Select Screened 0.01% 3,350 $165K No change
IBB iShares Biotechnology ETF 0.01% 975 $165K No change
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.01% 500 $149K No change
XJH Ishare ESG SS S&P Midcap ETF 0.01% 3,000 $136K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 400 $105K No change
DMXF iShares ESG Advanc MSCI Eafe 0.01% 1,265 $95K No change
SCHD Schwab US DVD Equity ETF 0.01% 3,000 $92K No change
SCHF Schwab Intl Equity ETF 0.01% 3,691 $91K No change
SCHA Schwab US Small-Cap ETF 0.01% 3,131 $91K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 400 $87K No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.00% 1,969 $55K No change
SCHG Schwab US Large-Cap Growth 0.00% 1,847 $54K No change
IJR iShares Core S&P Small-Cap E 0.00% 313 $39K Reduce -50.9%
IUSG iShares Core S&P U.S. Growth 0.00% 250 $39K No change
IUSV iShares Core S&P U.S. Value 0.00% 375 $38K No change
SCHX Schwab US Large-Cap ETF 0.00% 1,444 $37K No change
FNDE Schwab Fndmntl Em MRK Eq ETF 0.00% 47 $2K No change
FNDF Schwab Fndmn Intl LRG Co. ETF 0.00% 34 $2K No change

Portfolio Sells Q4 2025 → Q1 2026
HD Home Depot Inc. Reduce -62.7% 0.82% −1.18
MSFT Microsoft Corp. Reduce -0.4% 6.62% −0.90
INTU Intuit Inc. Reduce -7.0% 1.85% −0.79
ADBE Adobe Inc. Reduce -45.3% 0.49% −0.63
CRM Salesforce Inc. Reduce -0.9% 2.27% −0.55
ACN Accenture PLC Class A Reduce -21.1% 0.95% −0.46
ORCL Oracle Corp. Reduce -1.8% 1.18% −0.20
BRO Brown & Brown Inc. Sold out 0.00% −0.14
IDXX Idexx Laboratories Inc. Reduce -0.1% 3.01% −0.13
BKNG Booking Holdings Inc. Reduce -2.1% 0.63% −0.08
ABT Abbott Laboratories Reduce -12.3% 0.38% −0.08
MRSH Marsh & McLennan Cos Reduce -44.9% 0.09% −0.06
EQIX Equinix Inc. Reduce -46.0% 0.13% −0.03
META Meta Platforms Inc. Class A Reduce -1.0% 3.43% −0.03
V Visa Inc. Class A Reduce -0.3% 3.50% −0.03
YUM Yum! Brands Inc. Reduce -32.0% 0.06% −0.02
IJH iShares Core S&P Midcap ETF Reduce -32.9% 0.05% −0.01
URI United Rentals Inc. Sold out 0.00% −0.01
PLD Prologis Inc. Reduce -20.0% 0.16% −0.01
BSV Vanguard Short-Term Bond ETF Reduce -23.8% 0.05% −0.01
PANW Palo Alto Networks Inc. Reduce -0.6% 3.10% −0.01
TSLA Tesla Inc. Reduce -5.2% 0.02% −0.00
IJR iShares Core S&P Small-Cap E Reduce -50.9% 0.00% −0.00
SPG Simon Property Group Inc. Reduce -17.7% 0.03% −0.00
TROW T Rowe Price Group Inc. Reduce -2.4% 0.06% −0.00
DFAC Dimensional US Core Equity 2 Reduce -8.7% 0.02% +0.00
JPM JPMorgan Chase & Co. Reduce -2.4% 0.06% +0.00
SO The Southern Co. Reduce -13.6% 0.02% +0.00
BIV Vanguard Intermediate-Term B Reduce -5.9% 0.03% +0.00
BMY Bristol-Myers Squibb Co. Reduce -16.6% 0.06% +0.00
MA Mastercard Inc. Class A Reduce -0.5% 1.24% +0.01
VTV Vanguard Mrngstr Val ETF-Aui Reduce -1.8% 0.05% +0.01
VYM Vanguard High DVD Yield ETF Reduce -1.7% 0.05% +0.01
CAT Caterpillar Inc. Reduce -12.5% 0.05% +0.01
SBUX Starbucks Corp. Reduce -15.1% 0.30% +0.01
MCD McDonald's Corp. Reduce -1.8% 0.11% +0.01
WSM Williams-Sonoma Inc. Reduce -2.5% 0.11% +0.01
AMGN Amgen Inc. Reduce -7.9% 0.14% +0.02
PG The Procter & Gamble Co. Reduce -8.7% 0.31% +0.02
ABBV Abbvie Inc. Reduce -5.5% 0.59% +0.02
MRK Merck & Co. Inc. Reduce -6.7% 0.20% +0.04
PEP Pepsico Inc. Reduce -0.5% 0.30% +0.06
CSCO Cisco Systems Inc. Reduce -4.3% 0.66% +0.07
MSCI MSCI Inc. Reduce -0.4% 0.91% +0.07
UNP Union Pacific Corp. Reduce -2.9% 0.47% +0.07
WMT Walmart Inc. Reduce -3.8% 0.47% +0.09
JNJ Johnson & Johnson Reduce -1.9% 0.47% +0.12
AMZN Amazon.com Inc. Reduce -0.9% 4.51% +0.14
SYK Stryker Corp. Reduce -0.5% 2.06% +0.14
GOOG Alphabet Inc. Class C Reduce -1.4% 5.89% +0.23

Portfolio Buys Q4 2025 → Q1 2026
NFLX Netflix Inc. Add +0.3% 1.59% +0.25
ORLY O'reilly Automotive Inc. Add +0.2% 1.48% +0.22
AZO AutoZone Inc. Add +0.1% 1.33% +0.17
GWW WW Grainger Inc. Add +2.0% 0.52% +0.11
VOO Vanguard S&P 500 ETF Add +82.8% 0.12% +0.06
BLK BlackRock Inc. Add +0.3% 0.93% +0.04
VTI VG Morningstar TS MKT ETF-US Add +29.1% 0.12% +0.04
VUG Vanguard Mrngstar GR ETF-Sui Add +22.6% 0.12% +0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +11.0% 0.09% +0.02
VIG Vanguard Dividend Apprec ETF New 0.01% +0.01
LLY Eli Lilly & Co. Add +0.1% 2.28% −0.03
ISRG Intuitive Surgical Inc. Add +0.5% 2.00% −0.12

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 121$1.7BNVDA, AAPL, GOOG, GOOGL, MSFT
Q1 2026 114$1.6BNVDA, AAPL, MSFT, COST, GOOG
Q4 2025 115$1.8BNVDA, AAPL, MSFT, GOOG, GOOGL
Q3 2025 119$1.8BNVDA, AAPL, MSFT, COST, GOOG
Q2 2025 127$1.7BNVDA, MSFT, AAPL, COST, AMZN
Q1 2025 105$1.6BNVDA, AAPL, MSFT, COST, BRK.B
Q4 2024 110$1.7BNVDA, AAPL, MSFT, COST, AMZN
Q3 2024 113$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q2 2024 107$1.6BNVDA, AAPL, MSFT, COST, AMZN
Q1 2024 121$1.5BNVDA, MSFT, AAPL, COST, AMZN